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IXth European Interparliamentary Space Conference Eutelsat Astrid Bonté, Responsible for Institutional Relations. Rome, October 8th 2007

IXth European Interparliamentary Space Conference Eutelsat Astrid Bonté, Responsible for Institutional Relations. Rome, October 8th 2007

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Page 1: IXth European Interparliamentary Space Conference Eutelsat Astrid Bonté, Responsible for Institutional Relations. Rome, October 8th 2007

IXth European Interparliamentary Space Conference

Eutelsat

Astrid Bonté, Responsible for Institutional Relations.

Rome, October 8th 2007

Page 2: IXth European Interparliamentary Space Conference Eutelsat Astrid Bonté, Responsible for Institutional Relations. Rome, October 8th 2007

October 2007

Eutelsat in brief

Leading European satellite player : 24 satellites, 830 M€ revenues

Page 3: IXth European Interparliamentary Space Conference Eutelsat Astrid Bonté, Responsible for Institutional Relations. Rome, October 8th 2007

October 2007 Page 3

Eutelsat applications and services at a glance

> Video: > DTH:Broadcasting over 2,500 TV

channels, more than 1,000 radio channels

> Professional video

> Data > Private VSAT networks

> Trunking

> Value-Added Services> Internet access

> Mobile services

* Eutelsat financial year ends June 30

Current Future

> HDTV

> Broadband Internet access in Ka band

> Mobile TV in S band

> Galileo applications

Page 4: IXth European Interparliamentary Space Conference Eutelsat Astrid Bonté, Responsible for Institutional Relations. Rome, October 8th 2007

High Definition TV

Page 5: IXth European Interparliamentary Space Conference Eutelsat Astrid Bonté, Responsible for Institutional Relations. Rome, October 8th 2007

October 2007

High Definition : the future of satellite TV

> HDTV requires 4 to 5 times more bandwidth than Standard Definition TV:

> 10 SD channels in MPEG 2, only 5 HD channels in MPEG4 and 2 to 3 in MPEG 2 on one transponder

> Satellites are more appropriate than terrestrial technologies

> Today: about 40 HD channels in Europe> Forseen in 2010: 150 HD channels in Europe

Page 6: IXth European Interparliamentary Space Conference Eutelsat Astrid Bonté, Responsible for Institutional Relations. Rome, October 8th 2007

Internet broadband access in Ka band

Page 7: IXth European Interparliamentary Space Conference Eutelsat Astrid Bonté, Responsible for Institutional Relations. Rome, October 8th 2007

October 2007

Ka Sat for Broadband Internet Access

> An entire Ka band satellite

> Fully dedicated to affordable and bi-directional broadband internet access

> Ordered in summer 2007> Launch planned in 2010

> Coverage: Western &Eastern Europe as well as spots around the Mediterranean

> Small spots allowing re-use of frequencies

Page 8: IXth European Interparliamentary Space Conference Eutelsat Astrid Bonté, Responsible for Institutional Relations. Rome, October 8th 2007

October 2007

Addressing the digital divide

> Ka Sat will address areas of the digital divide, with no substitutive terrestrial technologies

> Small antennas ( 67 cm)

> Reduced costs: > Monthly service : from 200 € to 45 €> Terminal : from 1500 € to 300 €

Households with no broadband access but owing a PC

Europe de l’Ouest6 million households

Europe de l’Est6 million households

Afrique du Nord8 million Households

Page 9: IXth European Interparliamentary Space Conference Eutelsat Astrid Bonté, Responsible for Institutional Relations. Rome, October 8th 2007

October 2007

Broadband: Satellite becomes competitive

1994 1996 1998 2000 2002 2004 2006 2008 2010 2012

Capex/ MHz/year

HotBird series / 20 txp

W series / 30 txp

Atlantic Bird / 35 txp

W series / 60 txp

W series / 100 txp

Ka-band Satellite

7 times cheaper than latest-generation

Ku-band

> Ka-band allows satellite to enter new markets in which Ku-band is not competitive

100%

80%

60%

40%

20%

Page 10: IXth European Interparliamentary Space Conference Eutelsat Astrid Bonté, Responsible for Institutional Relations. Rome, October 8th 2007

Mobile TV in S band

Page 11: IXth European Interparliamentary Space Conference Eutelsat Astrid Bonté, Responsible for Institutional Relations. Rome, October 8th 2007

October 2007

Mobile TV in S-band with W2A

> Ordered in 2006, > Launch planned in Q1, 2009

> Shared investment between Eutelsat and SES Astra (creation of a Joint Venture)

> One S-band payload

> Power can be allocated among up to SIX spots beams according to customer requirements

W2A satelliteW2A satellite

W2A S-band payload coverage

If successful, additional S-band satellite capacity is expected to be launched over Europe in the coming years

Page 12: IXth European Interparliamentary Space Conference Eutelsat Astrid Bonté, Responsible for Institutional Relations. Rome, October 8th 2007

October 2007

Targeted Service

Live Radio1 TV channel = 5-6 radio

channels

Data ServicesProgramme guide, traffic information…

Handheld Terminals(external antenna)

Handheld Terminals(integrated antenna)

Automobile

Live TV9-15 satellite channels

18-40 terrestrial channels

Page 13: IXth European Interparliamentary Space Conference Eutelsat Astrid Bonté, Responsible for Institutional Relations. Rome, October 8th 2007

October 2007

System Architecture

GatewayGSM/3G base

stations

Content Center

GSM / 3G Network

S-Band

9-15 SATELLITE CHANNELS

18-40 TERRESTRIAL CHANNELS

Page 14: IXth European Interparliamentary Space Conference Eutelsat Astrid Bonté, Responsible for Institutional Relations. Rome, October 8th 2007

October 2007

Why?

-

>…Choose S-band?

> L band: Entirely used by Inmarsat and Thuraya C/Ku/Ka band: Higher frequency bands reserved for satellite but not adequate for mobile applications

> S band: unused and close to the UMTS frequencies (antennas of 3G transmitters can be re-used and little additional hardware required in the terminal)

>… Choose satellite for mobile networks?

>Cost advantage in case of wide geographical coverage Complete coverage within satellite footprint (signal cannot be received indoor without terrestrial repeaters though)Internationally coordinated frequencies: multi-national service roll-out possible

Page 15: IXth European Interparliamentary Space Conference Eutelsat Astrid Bonté, Responsible for Institutional Relations. Rome, October 8th 2007

October 2007

Regulatory uncertainties on S band

> The S-band frequencies will not be allocated (by the European Commission) before 2009

> This timing is incompatible with market requirements> Mobile TV networks are deployed now (2007 – 2008)> No customer can commit to a S-band network without knowing

how much spectrum is available

> The allocation process has to be accelerated significantly, or there will be no market for Mobile TV via satellite in Europe

Page 16: IXth European Interparliamentary Space Conference Eutelsat Astrid Bonté, Responsible for Institutional Relations. Rome, October 8th 2007

Galileo applications

Page 17: IXth European Interparliamentary Space Conference Eutelsat Astrid Bonté, Responsible for Institutional Relations. Rome, October 8th 2007

October 2007

Galileo applications

> Value added will come from the combination of mobile communication and positionning capabilities

> Emergency signaling from cars (where no GSM reception)> Automatic road toll systems > Updating of cartography data in car receptors via a S band

mobile broadcast system.

> With the S band payload on W2A, Eutelsat and SES are the only operators owing the perfect tools to lead those applications

Page 18: IXth European Interparliamentary Space Conference Eutelsat Astrid Bonté, Responsible for Institutional Relations. Rome, October 8th 2007

Thank you for your attention