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H O W L O N G W E R E Y O U E N G A G E D B E F O R EG E T T I N G M A R R I E D ?
C O U P L E S C H O S E A N A U S P I C I O U SW E D D I N G D AT E
W O M E N
93.3%
2 5 - 2 7 y oaverage age
2 7 - 2 9 y oaverage age
6.7%M E N
F AV O R I T E M O N T H T O G E T M A R R I E D
52%
67.3%
O F C O U P L E S G E T T I N G M A R R I E D I N
A U G - D E C
P R O F I L E O F R E S P O N D E N T S
SEP09
W I T H
21.9%40.2%
5.6%6.1%
12.6%
3.6%
S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r D e c 2 0 1 6 ( n = 5 ,0 0 0 b r i d e s o r g r o o m s i n I n d o n e s i a )
B R I D E ’ S G R O O M ’ S
INDONESIA2017 WEDDING TRENDS REPORT
* e xc l u d i n g a d d i t i o n a l p h o t o s , c a n v a s p r i n t s , g o w n / s u i t r e n t a l , m a k e u p
8 - 2 0 m i oP R E - W E D D I N G
P H O T O S H O O T *
8 - 1 5 m i oM A K E U P A N D
H A I R D O
1 5 - 3 0 m i oW E D D I N G D AY
P H O T O G R A P H E R A N D V I D E O G R A P H E R
2 0 - 1 0 0 m i oD E C O R AT I O N
40-60% o f t h e t o t a l b u d g e tw a s s p e n t o n t h e v e n u e a n d c a t e r i n g
W H O PA I D T H E M O S T F O R Y O U R W E D D I N G ?
AV E R A G E B U D G E T( I N I D R )
S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r D e c 2 0 1 6 ( n = 5 ,0 0 0 b r i d e s o r g r o o m s i n I n d o n e s i a )
T H E B R I D E A N D G R O O M
5 6 .1 %
T H E B R I D E ’ S PA R E N T S
1 8 . 7 %
T H E G R O O M ’ S PA R E N T S
1 4 .1 %
O T H E R S
1 1 %
B R I D E S T O R Y I N D O N E S I A 2 0 1 7 W E D D I N G T R E N D S R E P O R T
B U D G E T
D I D Y O U R E X P E N S E SM AT C H Y O U R B U D G E T ?
5.3%SPENT LESS THANBUDGET
42.9%SPENT MORE THANBUDGET
51.8%STUCK TOBUDGET
S A V E T H E D A T E
A R E G E T T I N G
M A R R I E D
3 0 . 0 2 . 2 0 1 7
T O TA L W E D D I N G B U D G E T( I N I D R )
< 5 0 G U E S T S25 - 40 mi l l ion
3 0 1 - 5 0 0 G U E S T S150 - 300 mi l l ion
5 0 - 1 0 0 G U E S T S30 - 70 mi l l ion
5 0 1 - 1 , 0 0 0 G U E S T S250 - 600 mi l l ion
1 0 1 - 3 0 0 G U E S T S70 - 150 mi l l ion
> 1 , 0 0 0 G U E S T Sabove 600 mi l l ion
Note : I n c l u d i n g b a s i c n e e d s , s u c h a s t h e v e n u e , d e c o r a t i o n , c a t e r i n g , h a i r & m a k e u p , p h o t o g r a p h e r, i n v i t a t i o n s , f a v o r s & g i f t s , e t c . E xc l u d i n g o u t - o f - c o u n t r y p r e - w e d d i n g p h o t o s h o o t s , d e s i g n e r a t t i r e , h o n e y m o o n , a n d j e w e l r y.
W H E R E D I D Y O U H O S T Y O U R W E D D I N G ?
T I M E S P E N T F O RW E D D I N G P L A N N I N G
.... with 42% of couples spending 25-50% of that time online.
S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r D e c 2 0 1 6 ( n = 5 ,0 0 0 b r i d e s o r g r o o m s i n I n d o n e s i a )
S E N T E - I N V I TAT I O N SO N T O P O F
P R I N T E D I N V I TAT I O N S
78.5%
W H O M A D E T H E M O S T D E C I S I O N S D U R I N G Y O U R W E D D I N G P L A N N I N G ?
...with popular locations including Bali, Bandung, Singapore, Jakarta
25.9%
74.1%
HAD A DESTINATION WEDDING OUT OF TOWN/OVERSEAS
HAD THE WEDDINGIN THEIR HOMETOWN
5 - 14 HOURS PER WEEK 48.0%< 5 HOURS PER WEEK 36.2%15 - 25 HOURS PER WEEK 11.9%> 25 HOURS PER WEEK 3.9%
P L A N N I N G
T H E B R I D E
4 9 . 4 %T H E G R O O MT H E B R I D E ’ S
PA R E N T S
1 1 . 9 %1 4 . 5 %T H E G R O O M ’ S
PA R E N T S
5 . 5 %O T H E R S
1 8 . 7 %
B R I D E S T O R Y I N D O N E S I A 2 0 1 7 W E D D I N G T R E N D S R E P O R T
B R I D E S T O R Y I N D O N E S I A 2 0 1 7 W E D D I N G T R E N D S R E P O R T
87.2%
H O W D I D Y O U F I N D Y O U R W E D D I N G V E N D O R S ?
O F C O U P L E S H A D A P R E - W E D D I N G P H O T O S H O O T
S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r D e c 2 0 1 6 ( n = 5 ,0 0 0 b r i d e s o r g r o o m s i n I n d o n e s i a )
P L A N N I N G
6 . 7 %R E C O M M E N D A T I O N S( F R O M O T H E R W E D D I N G V E N D O R S )
6 . 3 %W E D D I N G B L O G S
1 . 3 %O N L I N E A D S( F A C E B O O K , G O O G L E , E T C )
1 . 5 %O T H E R S
2 3 . 6 %
1 0 . 7 %I N T E R N E T S E A R C H( G O O G L E , Y A H O O ! , B I N G , E T C )
1 3 . 2 %S O C I A L M E D I A S E A R C H( F B , I N S T A G R A M , E T C )
1 6 . 4 %B R I D E S T O R Y
1 4 . 5 %W E D D I N G E X H I B I T I O N S
5 . 8 %W E D D I N G M A G A Z I N E O R D I R E C T O R Y
R E C O M M E N D A T I O N S( F R O M F R I E N D S & F A M I L Y )
3 8 . 7 %P R I C E
2 2 . 2 %P O R T F O L I O
1 2 . 4 %P E R S O N A L I T Y
2 . 7 %L O C A T I O N
1 4 . 9 %R E V I E W S
6 . 5 %R E S P O N S I V E N E S S
2 . 6 %L E N G T H O F E X P E R I E N C E
MOST IMPORTANT FACTORWHEN CHOOSING WEDDING VENDORS
$
W H AT WA S Y O U R W E D D I N G R E C E P T I O N S T Y L E ?
S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r D e c 2 0 1 6 ( n = 5 ,0 0 0 b r i d e s o r g r o o m s i n I n d o n e s i a )
30.3%S I T - D O W N
D I N N E R
69.7%S T A N D I N G
P A R T Y
4.5%FOOD
22.3%CUTLERY
12.1%PERSONALIZED
STATIONERY
9.0%FRAGRANCES
37.1%ACCESSORIES
15%OTHERS
F AV O R I T E W E D D I N G S O U V E N I R S
WE DIDN'T HAVE ENOUGH TIME TO PLAN THE WEDDINGWE RAN OUT OF FOODWE DIDN'T LIKE OUR PHOTOS AND VIDEOSLACK OF COORDINATION WITH VENDORSTHE VENUE WAS TOO SMALL
W H AT ' S T H E B I G G E S T R E G R E T A B O U T Y O U R W E D D I N G ?
2
P L A N N I N G
B R I D E S T O R Y I N D O N E S I A 2 0 1 7 W E D D I N G T R E N D S R E P O R T
F U N C T I O NH A L L
S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r D e c 2 0 1 6 ( n = 5 ,0 0 0 b r i d e s o r g r o o m s i n I n d o n e s i a )
P R E -W E D D I N G P H O T O S H O O T O U T F I T S
M O S T - P I C K E D W E D D I N G V E N U E S
D I D Y O U H I R EA W E D D I N G P L A N N E R /O R G A N I Z E R ?
F AV O R I T E P R E -W E D D I N GP H O T O S H O O T L O C AT I O N S
F O R M A L D R E S S& S U I T
C A S U A LO U T F I T
I N D O O RS T U D I O
O U T D O O R A R E A A R O U N D T H E C I T Y
H O M E
Y E S , F O R T H E W E D D I N G D AY O N LY
Y E S , F O R T H E P R E PA R AT I O N A N D D - D AY
N O
36.5%
21.3%
42.2%
B R I D E S T O R Y I N D O N E S I A 2 0 1 7 W E D D I N G T R E N D S R E P O R T 1 7
W E D D I N G T R E N D S :TRADIT IONAL
D I D Y O U H I R EA W E D D I N G P L A N N E R /O R G A N I Z E R ?
F AV O R I T E P R E -W E D D I N GP H O T O S H O O T L O C AT I O N S
S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r D e c 2 0 1 6 ( n = 5 ,0 0 0 b r i d e s o r g r o o m s i n I n d o n e s i a )
29.3%
26.4%
44.3%
AROUNDTHE CITY OUT OF TOWN
or OVERSEAS
T U X E D O &W E D D I N G G O W N
S U I T &F O R M A L D R E S S
YES, FOR THEWEDDING DAY ONLY
NO
YES, FOR THE PREPARATIONAND D-DAY
P R E -W E D D I N G P H O T O S H O O T O U T F I T S
M O S T - P I C K E DW E D D I N G V E N U E S
1 3
2
B R I D E S T O R Y I N D O N E S I A 2 0 1 7 W E D D I N G T R E N D S R E P O R T
W E D D I N G T R E N D S :INTERNAT IONAL
S I LV E R
C L A S S I CT R A D I T I O N A L
G A R D E N /B O TA N I C A L
M O D E R NM I N I M A L I S T
G O L D L AV E N D E R
G R E E N W H I T E
W E D D I N G K E B AYAC O L O R S
TOP 5
S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r D e c 2 0 1 6 ( n = 5 ,0 0 0 b r i d e s o r g r o o m s i n I n d o n e s i a )
W E D D I N GC O L O RPA L E T T E S
TOP 5
N AV YB L U E
R E D G O L D W H I T EP I N K
TOP 3 WEDDING THEMES
B R I D E S T O R Y I N D O N E S I A 2 0 1 7 W E D D I N G T R E N D S R E P O R T
W E D D I N G T R E N D S :TRADIT IONAL
S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r D e c 2 0 1 6 ( n = 5 ,0 0 0 b r i d e s o r g r o o m s i n I n d o n e s i a )
OFF-THE-SHOULDER
STRAPLESS ILLUSION
G A R D E N /B O TA N I C A L
F A I R Y TA L E R U S T I C
TOP 3 WEDDING THEMES
W E D D I N GC O L O RPA L E T T E S
TOP 5
W E D D I N G D R E S S S T Y L E STOP 3
W E D D I N G D R E S S N E C K L I N E S
TOP 3
BALL GOWN A-LINE MERMAID
B R I D E S T O R Y I N D O N E S I A 2 0 1 7 W E D D I N G T R E N D S R E P O R T
W E D D I N G T R E N D S :INTERNAT IONAL
L I G H T B L U EG O L D P I N K G R E E NW H I T E
happy
afterEver
S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r D e c 2 0 1 6 ( n = 5 ,0 0 0 b r i d e s o r g r o o m s i n I n d o n e s i a )
T W O - P I E C EK E B AYA
B R I D E S M A I D O U T F I T S T Y L E S
TOP 2
C O L O R S F O R T H E M O T H E R O F T H E B R I D E ' S AT T I R E
TOP 3
B R I D E S M A I D O U T F I T C O L O R
TOP 5
R E D P E A C H G O L D
P I N K R E D
Y E L L O W T U R Q U O I S E
P E A C H
B R I D E S M A I D O U T F I T C O L O R S
TOP 5
P I N K R E D
Y E L L O W T U R Q U O I S E
P E A C H
5 - 1 5B R I D E S M A I D SN U M B E R O F
B R I D E S T O R Y I N D O N E S I A 2 0 1 7 W E D D I N G T R E N D S R E P O R T
W E D D I N G T R E N D S :TRADIT IONAL
B R I D E S M A I DO U T F I T S T Y L E S
TOP 2
R E D G O L D N AV YB L U E
C O L O R S F O R T H E M O T H E R O F T H E B R I D E ' S AT T I R E
TOP 3
S o u r c e : B r i d e s t o r y 's u s e r s u r v e y p e r D e c 2 0 1 6 ( n = 5 ,0 0 0 b r i d e s o r g r o o m s i n I n d o n e s i a )
MISMATCHED DRESSESSIMILAR DRESSES
2 - 6B R I D E S M A I D SN U M B E R O F
B R I D E S T O R Y I N D O N E S I A 2 0 1 7 W E D D I N G T R E N D S R E P O R T
W E D D I N G T R E N D S :INTERNAT IONAL
B R I D E S M A I D O U T F I T C O L O R S
TOP 5
P I N K G R AY
L I G H TB L U E
W H I T E
P E A C H
B L A C K G R AY N AV YB L U E
GROOM TUXEDO COLORS
TOP 3
SINGLEBREASTED
SUIT
DOUBLEBREASTED
SUIT
THREE-PIECESUIT
TOP 3GROOM TUXEDO ST YLES