O SS O SC OOIVY PROFESSIONAL SCHOOL

“Data Analytics Consulting Industry For MBA Students”By Career Centre Team @ Ivy

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Outline

Introduction – Agenda Overview

Industry Outlook yo What is Analytics Consulting?o Steps in Executing Analytics Project

Career Mapping Career Mapping o Who is it for?o Important Skills Required o Career Opportunities for MBA Studentso Various Profiles & Expected Salary

Information on SASo What is SAS?o What is SAS?o Application of SASo Role of SAS in Various Industry

O Di i Q&A

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Open Discussion – Q&A

Industry OutlookIndustry Outlook

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What is Analytics Consulting?

• It involves extracting Information from Data

pertaining to a business problem to un-earth

underlying patterns that can help solve the problemunderlying patterns that can help solve the problem

or to make various business decisions.

• For ex – Product Marketing companies use Analytics

to forecast the success or failure of a new product

launch.

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Data to Information Intelligence Lifecycle

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Source: www.sas.com

Steps to Execute Analytics Project

1. Business Problem1. Business Problem

2 A l ti P bl2. Analytics Problem

3. Analytics Solution

4. Business Solution

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Career MappingCareer Mapping

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Who is it for?

• It’s a great career for people with good g p p g

business sense and who enjoy working

with numbers to unearth patterns to

solve business problemssolve business problems.

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Important Skills Required

• Strong Analytical and Problem Solving Skills

• Business Statistics Application Knowledge

• Hands-on knowledge on Analytics Tools g y

• Advanced MS-Excel Analysis & Reporting Skills

• Excellent Interpersonal Skills

• Strong Oral and Written Communication Skills

• Ability to work in a Team and LeadStrong Business Sense is Mandatory!!

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Strong Business Sense is Mandatory!!

Career Opportunities for MBA Students!

• Have background in quantitative field• Use SAS for performing simple to complex statistical

analysis on relevant dataCan work in any industry

Eco/Statistics/Maths• Can work in any industry

• Have management or finance background• Use SAS for financial decision making purposesBusiness/Finance • Lot of opportunities in Risk & Fraud Analytics• Hiring Companies: HSBC, Citi Bank, Nomura, etc.

Business/Finance

• Have programming background• Can work as Data Manager/Developer/ProgrammerEngineers/Comp. Sc.

• Can work as subject matter expert in healthcare analytics

Doctors/Pharma./Life Sc.

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Various Analytics Profiles

• Business Interpreter– Ability to relate analytics solution to business– Ability to relate analytics solution to business– Basic knowledge of statistics– Ability to handle software programsy p g– Ideal for the MBA students

• Statistical Analyst– Background in Maths, Stats, Eco or Computer Science

• Extract-Transform-Load (ETL) Programming– Good knowledge of database & database

programmingBE/ M Sc in any quantitative field– BE/ M.Sc. in any quantitative field

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Expected Salary

P fil F h Mid L l S i L lProfile Fresher Mid-Level Senior Level

ETL Programmer 3 to 5 Lakh 5 to 10 Lakh Above 10 LakhETL Programmer 3 to 5 Lakh 5 to 10 Lakh Above 10 Lakh

Statistical Analyst 4 to 6 Lakh 6 to 12 Lakh Above 12 Lakh

Business Interpreter 5 to 7 Lakh 7 to 15 Lakh Above 15 Lakh

Source: Telegraph August 2012

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What is SAS?What is SAS?

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What is SAS?

• SAS stands for “Statistical Analytical System”

• Developed in early 70’s at the North Carolina State Un.

• SAS Institute Inc., formed in 1976, owns SAS

• World leader in Business Intelligence & AnalyticsWorld leader in Business Intelligence & Analytics

• 90% of fortune 500 use SAS“The industry leader in information delivery – the complete process of converting raw data… into meaningful information that is required to support decision making.” – SAS Publishing 1999

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SAS, a leader in BI Tools Industry

Statistical Analysis Win Cross

Predictive ModelingPredictive Modeling

Decision Trees &Decision Trees & Knowledge Decision Trees &Segmentation

Forecasting &

Knowledge Seeker CART

Forecasting &Simulation

Optimization Evolver Risk OptimizerOptimization

Campaign Unica

Evolver Risk Optimizer

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ManagementUnica

SAS is an End to end Data Mgmt and Analytical Tool

•Data Entry, Retrieval and Management•Report WritingSt ti ti l d M th ti l A l i

•Data Entry, Retrieval and Management•Report WritingSt ti ti l d M th ti l A l i

Applications of SAS

Applications of SAS

•Statistical and Mathematical Analysis•Business planning, Forecasting and Decision Support•Operations ResearchQ lit I t

•Statistical and Mathematical Analysis•Business planning, Forecasting and Decision Support•Operations ResearchQ lit I t

B SAS D t M t d B i P dB SAS D t M t d B i P d

•Quality Improvement•Applications Development•Quality Improvement•Applications Development

SAS P d tSAS P d t

•Base SAS – Data Management and Basic Procedures•SAS/SQL – Structured Query Language•SAS/STAT – Statistical AnalysisSAS/GRAPH P t ti Q lit G hi

•Base SAS – Data Management and Basic Procedures•SAS/SQL – Structured Query Language•SAS/STAT – Statistical AnalysisSAS/GRAPH P t ti Q lit G hiSAS ProductsSAS Products •SAS/GRAPH – Presentation Quality Graphics

•SAS/OR – Operations Research•SAS/ETS – Econometrics and Time Series AnalysisSAS/IML I t ti M t i L

•SAS/GRAPH – Presentation Quality Graphics•SAS/OR – Operations Research•SAS/ETS – Econometrics and Time Series AnalysisSAS/IML I t ti M t i L

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•SAS/IML – Interactive Matrix Language•SAS/IML – Interactive Matrix Language

Role of SAS In VariousIndustries

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Role of SAS in Various Industries

Financial Services Retail Life Science &Financial Services• Areas used in

• Banking• Capital Market• Credit Unions

Retail• Areas used in

• Customer Intelligence• Operational

Intelligence

Life Science & Pharmaceuticals• Areas used in

• Clinical Data IntegrationC ed U o s

• Lenders• SAS used for

• Reporting• Data Mining

Forecasting

Intelligence• Performance

Management Solutions• SAS used for

• Reporting• Forecasting

Integration• Drug Development• Patient Safety• Sales & Marketing

• SAS used forSt ti ti l A l i• Forecasting

• Financial Research• Predictive Modeling

• Forecasting• Market Analysis• Data Mining

• Statistical Analysis• Clinical Research• Reporting• Forecasting• Data Mining

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g

Role of SAS in Various Industries

M diTravel & Transportation• Areas used in

• Dynamic PricingRevenue Optimization

Media• Areas used in

• Audience Insight• Advertising Yield• Media Mix Modeling

Manufacturing & Supply Chain Management• Areas used in

• Spend Analysis• Revenue Optimization• Asset & Operation

Optimization• Demand Forecasting• Customer intelligenceSAS d f

• Media Mix Modeling• Subscriber Acquisition

& Retention• Content Analytics

• SAS used for

• Spend Analysis• Sales & Operation

Planning• Demand Forecasting• Cost & Profitability

O ti i ti• SAS used for• Forecasting• Reporting• Analysis

• Market Analysis• Reporting• Forecasting• Data Mining

Optimization• Commodity

Classification• SAS used for

• Forecasting

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• Market Analysis

Ivy’s Credentials & Open Discussion

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Ivy Has Been Trusted By

Students from Professionals fromIIT Kharagpur HSBC AnalyticsIIM Calcutta Genpact AnalyticsISI, Kolkata Frost & SullivanPresidency College NeilsonSt. Xavier’s College Zacks ResearchC l tt U i it C i iCalcutta University CapgeminiJadavpur University TCSIISWBM EbayIISWBM EbayBITS, Pilani ICICINIT, Trichy, and many more.. PwC, and many more..

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NIT, Trichy, and many more.. PwC, and many more..

Ivy Alumni Are Working At..TCS A l ti S A l tiTCS Analytics Spencer AnalyticsGenpact Analytics Accenture AnalyticsICRA Analytics CognizantICRA Analytics CognizantHSBC Analytics Ogilvy and MatherFractal Analytics AmazonFractal Analytics AmazonHP Analytics Mu Sigma AnalyticsDELL Analytics Neural TechsoftWipro Analytics IpsosMcKinsey ExperiaDunnhumby Cytel AnalyticsGE Money Analytics Mercados Consulting

and many more22

and many more..

Ivy is the Official Learning Business Partner of..

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Questions

• Raise hand, and ask questions.

• Have un-answered or personal profile related questions?related questions?– Email at info@ivyproschool.com (Sub:

‘Analytics Consulting Seminar Questions’)Analytics Consulting Seminar Questions )

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