Ivory Dao

December 17, 2014

CMP 101

Victoria’s Secret Fashion Show

Collection Designer

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INTRODUCTION Victoria Secret

History Todd Thomas Summary on

Collection Designer

Career Requirements

Earnings Demographic

Region

Business Affiliation

Conclusion

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VICTORIA’S SECRET HISTORYVictoria’s Secret all started with a 30 year

old man named Roy Raymond. Raymond graduated from Stanford Graduate school of Business. He wanted to buy lingerie as a gift for his wife without feeling uncomfortable going into a department store. In the mid 1970’s Raymond decided to come up with a high end department store where not only woman were able to shop at but men as well. To start off, he got a loan from the bank of $40,000 and a loan from his in laws of $40,000. With a total of $80,000, Raymond and his wife leased a small shopping space in Palo Alto, CA. Raymond had a vision of a Victorian boudoir when thinking of the name for his company. He decided on the name “Victoria” to evoke the propriety and respectability associate his brand with the Victorian era; outwardly refined, Victoria’s “secrets” were hidden beneath. In the first year Victoria’s Secret earned about half a million dollars; he then moved on and opened three more stores in San Francisco and began a catalogue that soon got the attention of many.

Sadly this is where the story ends. After five years, the store was earning a six million dollar profit each year. Raymond sold the company to Leslie Wexner, owner of The Limited’s.

At the age of 47, Raymond committed suicide by jumping of the Golden Gate Bridge in San Francisco, CA.

Roy Raymond April 15, 1947 – August 26,

1993

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TODD THOMAS

Started off at the age of 17 cutting, trimming, sewing for clothing manufactures in St. Louis, Missouri

New York Freelance costume designer for

the film Angela and Office Killer (1990’s)

Parson’s School of Design Started off as a tailor for

Victoria’s Secret Collective Production Head Designer for Victoria’s

Secret Fashion Show 10 years

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WHAT IS A COLLECTION DESIGNER?

A designer who works to create a personalized ensembles.

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CAREER REQUIREMENTS Education

No education needed Associate/Bachelor's Degree FIDM (Fashion Institute of Design and Merchandise) Parson’s School of Design

Skills Creativity Detailed-Orientated Computer aided Basic Skills: sewing, cutting, drawing, etc. Communication Skills

Internships/Assistant Portfolio

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EARNINGS Starting off $30,000/year ~$64,000/year-$31.00/hr. Unique designs could earn up to $78,000/year One of the highest paying occupation that doesn’t

require a college degree

*Depends on your design field

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DEMOGRAPHIC REGION

Rome, Italy Sao Palo, Brazil Milan, Italy Los Angeles, US Berlin, Germany

London, England New York, US Barcelona, Spain Paris, France Mexico City Madrid, Spain

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BUSINESS AFFILIATION

Marketing/Sales Financial Side Communication Skills Supply/Demand Keep up with your customers and competitors

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CONCLUSION Victoria’s Secret History

Background Todd Thomas Summary on Collection Designer

Career Requirements Earnings

Demographic Region Business Affiliation

Conclusion

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Behind-the-Scenes: Victoria’s Secret Designer Todd Thomas | Flourishing Fashion

Fashion Designer - Career Information

Bio : Todd Thomas New York

How to Become a Fashion Designer: 10 Steps (with Pictures)

Victoria’s Secret founding: Roy Raymond had a great idea, but Les Wexner was the one to see it through.

New Fashion Collections: Designer Job Description

WORK CITED