IvetteA.Torres,M.Ed.,M.S.AssociateDirectorOfficeofConsumerAffairs,CenterforSubstanceAbuseTreatmentSubstanceAbuseandMentalHealthServicesAdministration

US Department of Health and Human ServicesSubstance Abuse and Mental Health Services AdministrationCenter for Substance Abuse Treatment

RecoveryIssues:PublicAcceptanceThroughNationalRecoveryMonth

NAADACConferenceMinneapolis,MNOctober7-11

NationalRecoveryMonth

• Promotesthesocietalbenefitsofprevention,treatment,andrecoveryformentalandsubstanceusedisorders

• Celebratespeopleinrecovery• Laudsthecontributionsoftreatmentandserviceproviders

• Spreadsthemessagethatrecoveryinallitsformsispossible

RecoveryMonthToolkit

• Step-by-stepprocessforcreatingandpromotingRecoveryMonthevents

• Providesinstructionsonhowtowriteapressreleaseandothermediaoutreachtools– English&Spanish

• Instructionsforrequestinganddraftingagubernatorialproclamation– English&Spanish

• Targetedoutreachsectionsforeachoftheselectedaudienceshighlightedintherespectiveyear– English&Spanish

• DataVisualizationsthatutilizenationalstats;helpfulwhenaddressinghowyourstatestatscomparestonationaltrends

RecoveryMonth 2015

• 2015theme,“JointheVoicesforRecovery:Visible,Vocal,Valuable,”encouragedpeopletoopenlydiscussmentalandsubstanceusedisordersandtherealityofrecoveryandtoengageothersinsupportofrecovery.Thethemeaimedtofosterpublicunderstandingandacceptanceofbehavioralhealthconditions.

• FromJanuary1,2015,toDecember31,2015,therewere121,885viewsoftheRecoveryMonthwebsitewith357,078generatedpageviews.

RecoveryMonth 2015Recap

998RecoveryMonth eventsheldacrossthecountry,reachingmorethan1.5millionpeople

RecoveryMonth 2015Recapcont.

NationalkickoffeventheldinWashingtonD.C.incoordinationwithONDCP.SAMHSAreleasedNSDUHreport,followedbytheRecoveryMonth PlanningPartnersluncheon

RecoveryMonth 2015Recapcont.

82RecoveryMonth proclamationsissued,includingonepresidentialproclamation,postedonwww.recoverymonth.gov

RecoveryMonth 2015Recapcont.

After 15 years of being a prisoner to alcohol, I had exhausted myself and dropped to the ground. I had been charged with 3 DUIs, 2 felonies, and child endangerment, and endured a devastating custody battle. I found my way and got back up again. I reached a turning point with humility, humbleness, and devotion. I had found a spiritual enlightenment and now it is my turn to enlighten you so that when joy arises you can feel it and become it. My desire is to inspire, encourage, and enlighten those who are in recovery or on their way to recovery so that they can live a life in peace and serenity. I had got custody of my daughter back, met a wonderful man I am more than proud to call my husband, full driving privileges again, and I had quit the corporate world where I was making almost 6 figures to start this journey.

Over25VoicesforRecoverypostedonwww.recoverymonth.gov -Shareyourstory– orencourageothertosharetheirs!

RecoveryMonthRecap2015RoadtoRecoveryTVandRadioSeries

• ProducedanddistributedbySAMHSA

• Airinmorethan1,100PublicEducationalandGovernment(PEG)accesstelevisionchannelsacrossthecountryandinovera500radiostations

• Reachover145millionhouseholdsandgeneratemorethan$30millioninfreeairtime.

•10

Available at www.recoverymonth.gov

RecoveryMonth 2015PSAs

• 2015RadioPSAs“Garden”and“DrumBeatsOn”todatehavebeenbroadcasted135,845times(equalingapproximately914.82broadcasthours)on1,070outlets.

• The2015TelevisionPSAs“Garden”and“DrumBeatsOn”aired46,838timestodatewithapproximately310,225,000 viewerimpressionsatanestimatedearnedmediavalueof$10,004,000

• InNovember2015the2015PSAshadalmost5,000combinedEnglishandSpanishairingswhich,placedthePSAsinthetop3-5%ofallPSAsairingthatmonth

• The2014TelevisionPSAs“Façade”and“TreasuresofLife”haveaired25,767timeswithapproximately320,269,500viewerimpressionsatanestimatedearnedmediavalueof$9,469,500.00.Awardeda2016BronzeTelly!

11

RecoveryMonthWebsiteRevampedwww.recoverymonth.gov

12

2016Theme:JointheVoicesforRecovery:OurFamilies,OurStories,OurRecovery

• Military,veterans,andmilitaryfamilies

• Lesbian,gay,bisexual,andtransgender(LGBT)community

• Victimsoftrauma• Familymembersofthosewithmentaland/orsubstanceusedisorders

13

2016TargetedAudiences

TheRecoveryMonthToolkitisavailableatwww.recoverymonth.govinEnglishandSpanish

2016RecoveryMonth PSAs

• Promotethebenefitsofrecovery• Providepositiveandhopefulmessagingofpeopleinrecovery

• CallforactionistoseekhelpandinformationbycallingSAMHSA’sNationalHelpline– 1-800-622-HELP(4357)– Receivesmorethan60,000callspermonth

• ProducedinEnglishandSpanishforTVandradio• OpenendedPSAsavailableforcommunitiestouseandtailorwiththeirlocalinformation

• Availableatwww.recoverymonth.gov14

2016RecoveryMonthPSAscont.

• Retratos/Portraits– 30-secondSpanish–

– https://www.youtube.com/watch?v=9PRViZOtiaA&feature=youtu.be

– 20-secondEnglish–– https://www.youtube.com/watch?v=8etbVl9yI6g&feature=youtu.be

• HistoriasDelHogar/StoriesfromHome– 30-secondSpanish–

– https://www.youtube.com/watch?v=BP9w_yTUJ_M&feature=youtu.be

– 15-secondEnglish–– https://www.youtube.com/watch?v=pkWzYIM72iw&feature=youtu.be

RoadtoRecoveryTV& RadioSeries

• ProducedanddistributedbySAMHSAwithhostIvetteTorres

• Airsinmorethan1,066PublicEducationalandGovernment(PEG)accesstelevisionchannelsandcabletelevisionstationsacrossthecountry

• Airsinovera507radiostationsthroughoutthecountry

• Reachesover 8millionnon-uniquehouseholds*andgeneratesmorethan$20millioninfreeairtime**

• *”Households”intheTVbroadcastingindustryisameasureofreachcapacity. Eachnetworkhasanumberofaffiliatesthatreachadesignatednumberofhouseholds. Whenaddingupthereach(households)ofalloftheaffiliatesthatairacertainTVshow,theshowmayreachasinglehouseholdbywayofmorethanoneaffiliate. UnfortunatelyalimitationofTVbroadcastingisthatuniquehouseholdsthatreceiveexposurecannotbedistinguished. Thus,thisestimatedreachisasummationofnon-uniquehouseholds.

• **Itisknown,butnottracked,thatmanystationsairtheshowmorethanonetimeduringthemonth. EstimatedadvalueistotalforeachaffiliateairingoneshowduringthemonthofAugust.

16

Available at www.recoverymonth.gov

RoadtoRecoveryTV&RadioSeriescont.

• 2016August:PreventingandAddressingOpioidMisuseandAbuse:OurNation’sChallenge

• Highlightsrecenttrendsinprescriptionopioidmisuseandheroinuse,opioidusedisorder,overdose,andtreatmentepisodesrelatedtoprescriptionopioidsandheroin

• HighlightstheWhiteHouseinitiativetoreducethedistributionanduseofheroin

• PreventioneffortsandresourcestocounterriskofHIVandhepatitis

• Addresstreatmentoptions,includingMAT,andSAMHSAresourcestohelppeoplefindtheirownpathtorecovery

2016RecoveryMonthEventsAwardsProgram& theRamstad/KennedyAward

• EventorganizerscanapplytoreceiveaRecoveryMonthCommunityEventAwardandcometoWashington,D.C.tobeacknowledgedbySAMHSAduringtheofficialkickoffofRecoveryMonthinSeptember.

• ThreewinnerswererecognizedattheNationalRecoveryMonthLuncheononSeptember8,2016fortheir2015events.

• Ramstad/KennedyAwardgivenbytheRecoveryMonthPlanningpartnerstothebestSSAprogrameffortforthe2015NationalRecoveryMonthobservance.

• 2016Ramstad/KennedyawardwaspresentedtoKathyStone,MBA,LMSWDirectoroftheDivisionofBehavioralHealth,IowaDepartmentofPublicHealthatthe2016BlockGrantConference18

2016Promotion– Howcanyouhelp?

• Downloadandusebanners,logos,flyersandpostersavailableatwww.recoverymonth.gov inEnglishandSpanish

• HostRecoveryMontheventsandpostthemontheRecoveryMonthwebsite

• IssueaproclamationdeclaringSeptemberasNationalRecoveryMonthinyourstate

19

2016RecoveryMonthKick-Off

• September8,WashingtonD.C.incoordinationwithONDCP• SAMHSAreleasedNSDUHreport,followedbytheNational

RecoveryMonthLuncheon• RecoveryMonthSocialMediaoutreach

– tweetedatotalof 24times duringthepressconference

– 16originaltweets and 8retweets– mostpopulartweet received 11retweets and 7likes– The#RecoveryMonthhashtagwasused 115times duringthepress

conferenceandgarneredattentionwith2tweetsfromvicepresidentialnominee,GovernorMikePence

– #RecoveryMonthtrendedasthe#8hashtagonTwitter

2017 JointheVoicesforRecovery:StrengthenFamiliesandCommunities!

• 2017TargetAudiences• Ruralandfrontiercommunities• Community-basedorganizations(includingfaith-basedorganizations)

• Criminaljustice,lawenforcement,andfirstresponders

• Publichealthprofessionalsanddepartments

• Suggestionsneededforresources,research,panelistsandcasestudiestohighlightfortheRoadtoRecoverySeries

2017RoadtoRecoveryTV&RadioSeriesShowTopics

• 2017RoadtoRecoveryKickoffShow• CollegiateRecovery:BeyondtheDorm• ProvidingTreatmentandRecoverySupportinRuralandFrontier

Communities• CommunityHealthCentersandFirstResponders:Strengthening

CommunitiesthroughEducation• UnitedWeStand:BringingTogetherMentalandSubstanceUse

DisorderTreatmentandRecoveryEfforts• CriminalJusticeReform:ImplicationsforServicestoAddress

MentalandSubstanceUseDisorders• RecoveryAmongDiversePopulations• 2017RoadtoRecovery:AShowcaseofEvents

MarkYourCalendars

• January27,2017– RecoveryMonthPlanningPartnersMeeting(atSAMHSA)

• March22,2017– RecoveryMonth PlanningPartnersTeleconferenceJune21,2017– RecoveryMonthPlanningPartnersTeleconference

• September4,2017– RecoveryMonth PlanningPartnersMeeting(atSAMHSA)

• September7,2017– RecoveryMonth NationalKick-offPressEventandLuncheonTBD

23

QUESTIONS?

ContactInformation:IvetteA.TorresAssociateDirectorforConsumerAffairsCenterforSubstanceAbuseTreatmentSubstanceAbuseandMentalHealthServicesAdministrationU.S.DepartmentofHealthandHumanServices5600FishersLaneRm13E25ARockvilleMD20857240-276-2751ivette.torres@samhsa.hhs.gov