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ITV brand promotional opportunities

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Page 1: ITV brand promotional opportunities
Page 2: ITV brand promotional opportunities
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CONTENTS

THUNDERBIRDS ARE GO ...................... 4-5ODDBODS ............................................. 6-7PLAYMOBIL ........................................... 8-9SUPER 4 ................................................ 10-11THUNDERBIRDS CLASSIC .................... 12-13VILLAGE PEOPLE .................................. 14-15

PROMOTIONS PACKAGES ................... 16

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4© ITV/Pukeko 2016

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EMBRACE YOUR INNER ODD! Expect the unexpected...

BROADCAST:Aired in over 100 countries since 2015 launch across:

130M global viewers 7 min eps launching June 2016 (5 min eps launched Nov 2015)

Cartoon Network/Boomerang (EMEA/Latin Am) - 7 min eps launched February 2016, Boing (Italy), Super RTL (Germany), Disney Channel (USA, SE Asia, Japan)

Enjoy the antics of the 7 adorable yet quirky friends surviving the perils of everyday life.A non dialogue comedy capturing the madcap charming antics of the Oddbods as they celebrate success whilst taking failure in their stride... it is best described as “Minions meets The Seven Dwarfs”!

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TM & © One Animation PTE. LTD. All Rights Reserved.

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HIGHLIGHTS:• 1 in 5 kids in the UK have seen Oddbods on average

4 times since November 2015• 6 million viewers have been reached across CITV, ITV

and Boomerang in the UK*• One of CITV’s top 5 rated shows of 2016• Oddbods rated in top 5

shows year to date on Boomerang*

• Master toy partner RP2 launching toy range focusing on collectibles and plush with all major UK retailers from July 2016

• Ferrero promotion Aug 2017 - Aug 2018

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SOURCE: BARB

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® PLAYMOBIL, pronounced: plāy-mōbeel

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4 SUPER HEROESBIG adventures

involving Jeopardy, Triumph, Disaster &

Friendship... Join Ruby, Alex, Twinkle, Gene and their friends in this super

exciting animated series.

This is the stuff adventures are made of.

Play themes: Technology, Agents, Pirates,

Fairies,Knights

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PROMOTIONS THEMES:

© 2016 morgen studios and Method Animation® PLAYMOBIL, pronounced: plāy-mōbeel

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KIDS 4-7 YEARS

BROADCASTSERIES 1 and 2: (104 eps)

(series 2 launch Feb 2017)

HIGHLIGHTS• Broadcast in 40 + countries• Strong performance with

boys 4-7• 3.9M viewers to date on

CITV/ITV• Regularly outperforming

slot average • 52 weeks of programming

in 2016• 50 global licensees

Global SVOD

UK

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Gerry and Sylvia Anderson’s iconic Sci-Fi TV show blasted on to television screens in 1965. Using a unique puppet system known as Super Marionation, Thunderbirds became an instant hit with families. Set in the year 2065 on a secret island base, affectionately known as Tracy Island, the series stars the Tracy family, their London agent Lady Penelope and teenage genius Brains, who together battle the forces of evil, as International Rescue.

PREVIOUS COLLABORATIONS / PROMOTIONS: Lyons Maid Zoom (1966)Kit Kat (1993)Drench (Britvic) (2008)DVLA (2002)Swinton Insurance (1990)Specsavers (2008)Kelloggs (1966)Cadbury Christmas (2015)Pizza Hut (1993)

Music only events and promotions:Woolworths Australia (2014)Glastonbury Festival (2014)

PROMOTIONS THEMES:

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TARGET AUDIENCE:Men 35+ primary, Females 18+ secondary

BROADCAST:Aired in over 60 countries since 1960s. Great heritage in UK, Japan, Australia and New Zealand.

Rescue Family Natural disaster Space (Thunderbirds 1,3,5,) Oceans (Thunderbird 4)

Engineering (Brains) Protection

© ITC

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HIGHLIGHTS• Tracy Island playset launch in 2001 – demand

outstripped supply

• £150M retail brand across all categories

• Thunderbirds Café launched in Japan – 2012

• 50th Anniversary celebrations 2015 - 2016

• LOU DALTON capsule menswear UK collection launch AW15

• Charles Hazlewood All Star Collective Play Colston Hall (50th Anniversary, 1st Dec 2015)

• Tailored gift and collectibles range launched with Forbidden Planet September 2015

• Lady Penelope plate still gracing Virgin trains from London Euston

• Thunderbirds fan favourites gathering support on Lego Ideas page

• Role playing game for fans launched 2015 - funded in 2 hours on Kickstarter, raising over £230,000

• Promoted on Top Gear Series 22 – launch sequence replicated

• BEN SHERMAN collaboration launching in Australia November 2016

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The biggest disco group of ALL TIME! We have all danced along to their classic hits such as Y.M.C.A, Macho Man, Go West and In The Navy, and now it’s time to bring disco to life!

• 100 million records sold worldwide

• 10 million airplays

• 100 million YouTube views

• Guest appearances in iconic shows such as: The Simpsons, Glee, South Park and in the hit movie Despicable Me 2

HIGHLIGHTS:

TARGET AUDIENCE:Men and Women 18-35

The Kings of Disco since 1978

Disco

Nostalgia

Use of specific song titles to tell a story

PROMOTIONS/THEMES:

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Village People®

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Disco

Nostalgia

Use of specific song titles to tell a story

PROMOTIONS/THEMES:

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PROMOTIONS PACKAGES (GUIDE ONLY)Fees payable dependent on level and time period

LEVEL 1Logo/image use only ORMusic use (not applicable to Playmobil):THUNDERBIRDS ONLY - Sony ATV have master publishing rights, ITV own master recording rightsTHE VILLAGE PEOPLE – subject to estate approvalAccess to style guide

LEVEL 2Logo use (digital and on-pack)Print advertisingDigital contentAccess to style guide

LEVEL 3*Logo use (digital and on pack)ATL advertisingPrint/Retail POSBespoke or licensee sourced premiumsBespoke digital content (subject to availability)Sponsorship/spot advertising (in agreement with CITV/ITV Commercial team)Bespoke creative

*not applicable to Playmobil and The Village People

FOR MORE INFORMATION PLEASE CONTACT: [email protected]