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Wendy Taylor Digital Sales Manager CBS Radio Orlando Phone: 407-919-1348 E-Mail: [email protected]

ITT 11-3-09 presentation

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Presentation subject is how digital media is changing the way radio broacast does business.

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Page 1: ITT 11-3-09 presentation

Wendy TaylorDigital Sales ManagerCBS Radio Orlando

Phone: 407-919-1348E-Mail: [email protected]

Page 2: ITT 11-3-09 presentation

CBSRadio

Television

Outdoor

Page 3: ITT 11-3-09 presentation

CBS RadioOwns radio stations in 29 markets across the United States

Owns three radio stations in Orlando:

WOMX – Mix 105.1 FM

WOCL – Sunny 105.9 FM

WJHM – 102 Jamz FM

Page 4: ITT 11-3-09 presentation

How Do Advertisers Use Radio?

1)Radio Commercials

2)Radio Station's Website

3)Station Events

Page 5: ITT 11-3-09 presentation

Client Opportunities on WebsitesOnline Streaming CommercialsWhen commercial plays a synchronized banner appears

Page 6: ITT 11-3-09 presentation

Client Opportunities on WebsitesBranding on streaming player

Client banner is fixed in streaming player

Page 7: ITT 11-3-09 presentation

Client Opportunities on WebsitesOnline Videos

When streaming player is activated the video Pre-Roll launches

Page 8: ITT 11-3-09 presentation

Client Opportunities on Websites

Digital EndorsementsBobby Smith - Mix 105.1 on-air personality endorsing AT&T

Page 9: ITT 11-3-09 presentation

Client Opportunities on WebsitesE-Mail Newsletters

Weekly newsletters are sent to listeners, databases range from 8,000 – 13,000

Client advertisement

Page 10: ITT 11-3-09 presentation

Client Opportunities on WebsitesRotating Banner Ads

These are run of site bannerscan link to clients website. Clients can pay a premium tohave their fixed on certainpages of the radio station website

Page 11: ITT 11-3-09 presentation

CBS Radio Has Expanded Its Reach

In June, 2008 CBS Radio launched an exclusive agreement with AOL Radio to offer advertisers the opportunity to reach listeners across the world.

In January 2009, CBS Radio launched their agreement with Yahoo! Radio to also offer advertisers the opportunity to reach listeners world-wide

Geo-targeting is used to effectively run a campaign across markets

Page 12: ITT 11-3-09 presentation

Create a partnership with the #1 Online Create a partnership with the #1 Online Radio Company in the WorldRadio Company in the World

CBS Radio + AOL Radio + Yahoo Music deliver CBS Radio + AOL Radio + Yahoo Music deliver nearly 500,000,000 monthly impressions.nearly 500,000,000 monthly impressions.

Page 13: ITT 11-3-09 presentation

Advertisers can target the entire country with

29 CBS markets, AOL and Yahoo!

Page 14: ITT 11-3-09 presentation

GeotargetingWe can harness the power of greater distribution with the ability to serve different ads within the same stop sets depending on the location of the user.

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Like the distribution for CBS Radio stations across AOL platforms…

400+ streaming stations

Page 16: ITT 11-3-09 presentation

The Y! Music Player

150 stations

There is distribution of CBS Radio stations across Yahoo! platforms

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•An iPhone application has been created

•Search for stations by genre, location (manual or GPS) or brand (Y! or CBS)

•Set favorites

•Send stations to friends

•E-commerce available for all songs

As well as distribution across Apple devices

Page 18: ITT 11-3-09 presentation

How Does This Relate To You?

As technology changes the face of advertising, broadcasting organizations will need to offer advertising products that are cutting edge and in essence

are obtrusive in the viewers lives. With these changes bring the need for companies to hire people who have a background in graphics, video, animation.

Examples of this include:

Video applicationsDigital billboards

Animated graphics

Digital Billboard on I-4near Fairbanks Avenue exit

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▶ Receive Accurate and thorough documentation confirming execution at end of campaign

Performance Monitoring

Page 20: ITT 11-3-09 presentation

My Contact Information:

Phone: 407-919-1348

E-mail: [email protected]

Linkedin: http://www.linkedin.com/in/wendytaylororlando

Facebook:www.facebook.com/

Twitter: http://twitter.com/wendytaylor2