ITSO Good

Winter is coming to an end, and so is the busy recruiting season. With new internship and job opportunities popping up around campus eve-ryday, companies are looking to fill the last of these positions before the end of the school year. What better way to bring recruiters and students together than in the AMU Ballrooms for the sixth annual Java and Jobs Networking event. On February 19th, Marquette IT stu-dents from business school, computer sciences and computer engineering had the opportunity to mingle with peers and coworkers, enjoy cof-fee and bagels, and network with potential employers. A total of 32 companies attended the event while more than 80 students came to learn more about these companies and discov-er what they have to offer.

The event opened with words from Associate Executive Dean McGibany from the College of Business Administration. He touched upon how the College of Business had five networking events throughout that week, one being Java and Jobs. This demonstrates how much of an effort Marquette, as well as its students, make to get their name out there.

Following Dean McGibany, Co-Presidents of ITSO, Jackie Adrians and Megan Geisen, took a moment to thank everyone for taking the

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Java and Jobs 1

The Digital Divide: Will There Ever Be Too Much Change?

3

Healthcare Technology 4

The Facebook Fallout 6

ITSO Good to Give Back! 7

Announcements 8

Inside this issue: Java and jobs 2013

VOLUME 6, ISSUE 5 FEBRUARY 2013

“This type of networking event sets

Marquette apart from the rest - giving

students the opportunity to showcase

their business savvy and networking

skills.”

Alum, Allie Cooney, was quoted saying, “The ambitious, bright, and well-rounded students at Marquette never cease to amaze me! I have attended Java and Jobs on both sides of the table - as a student and as a representative for Accenture. I am already looking forward to next year’s event!” David Carbajal, who has attended the event for the past three years, was also quoted saying, “Each and every year this event has grown from the last. It is great to see my fellow students attend the event,

time to attend the event and inform stu-dents about upcoming ITSO events. Also, a special thanks was mentioned to our spon-sors of the event: Baker Tilly, Quad Graphics, Deloitte, FIS, Ernst and Young, GE Healthcare, PWC, Zywave, Accenture, ULINE, and New Resources Companies.

Groups began to form around tables, showcasing just how serious Marquette stu-dents were about their career search. An employer from Accenture and Marquette

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especially the underclassmen who will real-ize how beneficial it is to start networking early.” Java and Jobs supports the im-portant message to students that network-ing is key to finding the internship or job for you. Each year, the event provides students with an excellent opportunity to expand one’s network, learn about differ-ent career options, and discover how suc-cessful employers’ have become. This event was not only to gain a job interview, but to establish relationships that will last for the next several years, if not beyond.

The event would not have been possible without the help of our IT faculty and the staff at Business Career Center for prepar-ing us professionally with tools for network-ing and to embark our next journey in our career. We are truly thankful for their ser-vices. ~Tara McQuillan Co-Chief Editor

More Java and jobs

A special thank you to all the companies that participated in this year’s Java and Jobs networking event!

Kevin Marty talking to Kohl’s associates about future opportunities

Page 2  ITSO Good  

Over Thanksgiving Break last semester, a group of my high school friends got togeth-er for dinner, as we have done for the past four years. It is always a great way for us to catch up with each other and discuss what our plans are for the future. As we all sat around my friend’s dinner table, I no-ticed something a little different than in years past; every single one of us was tex-ting the whole night. It wasn’t too sur-prising, we have all made new friends at our various colleg-es, and want to chat with them now. I also noticed that of the eight or so people there, the overwhelming majority had iPhones. I thought about how, as college students, we adapt to technology constant-ly. I still remember in middle school logging onto AIM from our home desktop computer running Windows 98, waiting for the dial tone to hook up to the internet (what a hor-rible sound!). Technology has come a long way throughout our lifetime, and we have adapted to that change constantly, but will we always?

I couldn’t stand the silence anymore, so I asked everyone, “Do you think a time will come when you don’t adapt to new tech-nology?” It is definitely an interesting ques-tion to think about. When, if ever, will the changes in technology be “too much” for our generation? It is pretty easy to think that as technology changes, we will always change with it, but will there actually be a point where we just stop adapting? Every-one thought there would be, and I agree. I think about my parents, who refuse to use smart phones because they prefer the bulky, unbreakable feel of a flip phone. Their perception of a cell phone is that it

should “send and receive phone calls, noth-ing more!” For us, cell phones are our con-nection to the rest of the world. Think about standing in the hallways in Straz before class. We all check our phones constantly! I heard somewhere that the average person checks their phone around 150 times per day! Our perception of a cell phone is much different than generations before us,

but do you think there will be a time when you just can’t take

anymore changes?

This division of technology be-tween generations is known as “the digital divide”. In short, the digital divide represents the ine-quality of knowledge and use of technology among different groups. These groups may be in terms of culture, location, or gen-eration, among other factors.

Last year in my Introduction to Marketing class, we watched a video about glass tables and counters em-bedded with video screens to make your kitchen table into a computer. We talked about billboards that could change based on the radio station you are listening to. We talked about “smart refrigerators” that can tell you what you can make with its contents. We even discussed push notifica-tions of coupons sent directly to your phone from the grocery store based on the exact aisle you were in! There is no doubt that technology is going to continue to change and develop, but I’m not sure whether or not there

will be a point where our gen-eration doesn’t change with it.

Across cultures and genera-tions, technology is perceived very differently. I visited my grandparents recently; we bought them a cell phone for Christmas so they could call us in case of an emergency if they weren’t home. I had to explain to my Grandma about

three times that the phone did not have to be connected to anything just to make a call! My grandma still sends me letters eve-ry now and then, always addressed with a type-writer, the closest thing she has to a computer.

Older generations are not the only difference though; younger genera-tions are much different than us too. During the fall semester, I coached football at the freshmen level for my old high school. I was stunned that all of the players had phones, and a majority of them had smart phones. I told them that when I was that age, my mom gave

me two quarters, one for the payphone to call her for a ride, the other in case I need-ed to make another call. Those freshmen barely even knew what a payphone was! To make matters worse, they would tell me about apps they had, games they were playing, jailbreaks, and anything else cell phone related. At times, I didn’t even know what they were talking about. In a way, I

could already start to see the division forming.

It is almost impossible to know what will happen with technology in the future. There is no doubt, however, that technology will continue to play a huge role in our lives. Although technology will always be around us, time will tell how receptive we are to its changes. My question to you all is this: “how much change is too much change for

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“Those freshman barely even knew what a payphone was!”

“The average person checks their phone 150 times per day! ”

The digital divide: will there ever be too much change?

Volume 6, Issue 5  Page 3 

Volume 6, Issue 5  Page 5 

spent $1,000 on, compare it to their own technology, and see only a simple, plain, boring typewriter?

~Brian Frank VP of Community Outreach

you, do you think you will you ever stop adapting to new technology?” Think about where technology was ten years ago, and think about where it might go from here. It may seem like we will always adapt to it, but we may reach a point where we no longer want to. My Grandma still uses a typewriter to send me mail, but think about this, will future generations look at that iPad, iPhone5, or MacBook Air that you just

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Java and Jobs Feedback

The digital divide

We love the format of this event and look forward to continuing to participate in the coming years. Please share our thanks! We look forward to continuing our partnership.” ~Kristen Chang, PHR, Sr. Recruiting Consult-ant, Robert W. Baird

who are well prepared to demonstrate their capabilities in networking events. As a consultant on the Baker Tilly Enterprise, Risk, and Information Services team, it was ben-eficial to share career and summer intern-ship opportunities related to IT Assurance with students. Thanks to all who made this event a success!” ~Elise Chapman Consultant, Baker Tilly Virchow Krause, LLP

“Great opportunity to network with the students. Always very impressed with their presentation skills. As a potential employer it is very important for us to have these opportunities to interact with students ahead of our on campus interviews.” ~Ken Kortas, Partner, Wipfli LLP.

“On behalf of Baird’s recruiting and IT team, thanks so much for a great Java and Jobs event last week! We met some great students and already have people sched-uled to come in for interviews this week.

“Turning the tables from being a student and alumni from Marquette, to being an employer at Java and Jobs, leaves me with a perspective on the power of networking. Being a student, I received an internship and full time job through Java and Jobs. Therefore, I understand and appreciate the benefits that you receive being an IT major and having events like Java and Jobs al-ready planned for you. However, switching my role to being the employer, it is nice to enjoy the students’ conversations, interests and passions that they have concerning IT. It is excellent that Marquette hosts these events so companies can choose from top talent, like C.H. Robinson. We look forward to attending more events like this in the future.” ~Catherine Stefanek, Transportation Tech-nology Strategy Business Analyst, C.H. Robinson Worldwide, Inc.

“The networking breakfast provided an excellent opportunity for the Baker Tilly consulting team to meet face to face with potential hires, and I was impressed with the turnout of both employers and students. Through conversation with students, it was apparent that the Marquette IT Student Organization and IT program as a whole continues to develop high caliber students

“It is nice to enjoy the students’ conversations, in-terests and passions that they have concerning IT”

Ken Kortas, Partner at Wipfli discussing opportunities with prospective student.

Page 4  ITSO Good  

Healthcare technology

Who would have ever thought that an as-pect of IT would be considered a medical specialty? The relatively new field of clini-cal informatics is currently being recog-nized as a medical specialty much like or-thopedics or neurology. Yet, what is clini-cal informatics? Clinical informatics is the study and practice of using technology and information in healthcare. It can range from data storage and extraction for re-search projects, to using a mobile device in an exam room in order to docu-ment and place orders for a patient.

I would have never imagined that I would be working so closely with patient care after graduating as an IT major from Mar-quette. Today, healthcare is becoming more and more reliant on IT with many external factors playing into the decisions that organizations are making. Working with the Medical College of Wisconsin has opened my eyes to a fascinating industry in which IT is playing a great role in some of its recent advancements.

Since I began working with the Medical College of Wisconsin and its partners (Froedtert Hospital and Community Memo-rial Hospital), I have been involved in pro-jects that use two of Epic’s applications, MyChart and Beacon. MyChart is a web-based patient portal that allows patients to communicate with their physicians and view parts of their medical record. Beacon is the application used in our cancer centers by oncologists to treat patients with chemo-therapy. These projects have been very

interesting in that I have been able to work with people from many different professional backgrounds. In order for implementations to succeed, we have conducted analysis with many physicians, nurses, clinic managers, and even pa-tients.

Besides designing Epic applications and workflows for effective and efficient pa-

tient care, there are other factors that need to be consid-ered. The big-

gest factor that always needs to be consid-ered is patient safety. Since Epic is highly configurable, every system setting needs to be analyzed so it doesn’t impact the pa-tient negatively i.e. a missed test result, lost communication, incorrect documentation, etc. There-fore, a large part of pa-tient safety and care is standardization. With so many areas of the organi-zation using Epic and the numerous medical specialties involved, a uniform product is crucial. Every specialty and/or department has different objectives and all look for different data; ultimately, the system needs to be built in a way that makes the most sense for all to utilize.

Another interesting facet to working with informatics is maintaining a relationship with operational managers and clinicians for optimization opportunities. Some of the optimizations that are prioritized and dele-gated to teams for projects are at the re-quest of clinics and others are from parties

external to the industry. Some of the clinic optimizations may come from another pro-ject, such as a Six Sigma team attempting to reduce patient wait times. For instance, in our cancer center, some infusions are beginning to start in the clinic and then finish in the infusion room. This requires thorough and detailed analysis for this to work properly. Other optimizations that are becoming more prevalent are building decision support tools for providers. For example, there are many medically stand-ardized “health maintenance” topics that help remind clinicians when patients are in need of a certain test or medication for preventative care, such as mammogram

screenings, flu shots, colonoscopies, etc. Overall, in healthcare technology there are many parts that all lead to achieving opti-mal patient care. It has been rewarding to work in an industry where it can be easily seen how projects directly impact patients and their care versus automating a process in a manufacturing setting. Whether it is quality reporting, sending electronic test results to patients automatically, or helping oncologists easily order chemo, clinical informatics is a unique and ever-changing field that healthcare relies profoundly up-on.

~John Tate (BBA ‘09) Clinical Systems Specialist III, Medical College of Wisconsin

“Who would have ever thought that an aspect of IT would be considered

a medical specialty?”

“Today, healthcare is becoming more and more reliant on IT”

HIMSS is a cause-based, not-for-profit organization exclusively focused on providing global leadership for the optimal use of information technology (IT) and management systems for the betterment of healthcare

THE Facebook fallout

the site. Reasons cited for leaving the site included: too busy with real-life responsibil-ities, lack of privacy, sick of gossip found on site, and waste of time. I myself have noticed that I use the site a lot less than I used to. Many fellow students have ex-pressed that they noticed the same trend for themselves. We all agree that the initial excitement of the site has diminished over time and that as we have grown older, there has been less free time to spend on frivolous things like Facebook. In addition to such burnout, Facebook will likely start to plateau in new profiles created. Only 8% of non-users were interested in creating a

profile accord-ing to CNN surveys.

However, ex-citing news arrived for

Facebook in early 2013. For the first time, there were more mobile users than desktop users, and now the Facebook mobile app is also the most widely used mobile app among iPhones and Androids. The change

in access to the site from desk-top to mobile presents new opportunities on how to raise revenue. Advertisement is the main source of Facebook’s revenue, accounting for 84% of total revenue. The majority of other revenue comes from social games like FarmVille. This past quarter, mobile ads accounted for 23% of ad revenue, which is a 64% per-cent increase from the 14% mobile advertisement revenue represented in the third quar-

Since the company’s initial public offering (IPO) in May 2012, Facebook has been on a roller coaster. The stock price has not only seen significant ups and downs, but the company has also faced the challenge of staying popular in a society where tech-nology fads change at a rapid pace. Last year, Facebook achieved a significant milestone in reaching over a billion mem-bers. For a company that has such a signifi-cant membership and social media pres-ence, their stock price has not been reflect-ing much confidence from investors. The stock price has not come close to reaching the price that it closed at on the day of the IPO.

Even though membership has reached over a billion members, some members are experiencing Facebook burnout. According to CNN, a survey stated that 27% of current members planned to spend less time on Facebook this year and only 3% intended to increase their time on

“Last year, Facebook achieved a significant mile-stone in reaching over a billion members.”

Page 6  ITSO Good  

ter of last year. Mobile advertisements are also attracting large companies such as Wal-Mart, which paid for 50 million ads in the fourth quarter of last year.

Even with mobile usage spiking, the latest and greatest feature for Facebook can only be accessed through desktop/web usage. The new feature is called Graph Search, and is currently still in its beta stag-es. The feature can be used to search ex-tended networks of people based off likes or profiles. Essentially, it is a more ad-vanced search option for users. While Graph Search currently does not raise any additional revenue for Facebook, Mark Zuckerberg, founder and CEO, feels that the company will be able to find a way to generate future revenues out of the pro-gram. New development of features like Graph Search will be essential for the con-tinuance of Facebook growth. Also, seeking more app revenue, especially in the mobile segment, will help boost company reve-nues. Overall the future for Facebook will be interesting to watch through new fea-tures and investor confidence in stock pric-es.

~ Jackie Adrians, Co-President

On Sunday, February 17th, I put on my shoes, grabbed my keys and jumped in the car. After picking up Tara, another ITSO e-board member, and the food for the event, I was on my way to a final destination of Ronald McDonald House in Wauwatosa to serve dinner to the families of children that are currently in the hospital fighting cancer. The date had steadily been creeping up for months, and it was finally time to volun-teer at Ronald McDonald House. Going into this, I had no idea what to expect. I didn’t know who we would be serving, how it was supposed to be done, or how the families would react. For some reason, despite the big smiling Ronald McDonald figure outside

the door, a figure that had been a symbol of happiness and fun for me as a kid, I expected to be walking into a gloomy situation where no one wanted to be there and the kids would be lifeless versions of themselves. When we finally set up everything and the families came down to eat, the moment we had been planning for was finally here. I saw all the families coming down to eat, and I didn’t see doom and gloom, I saw happiness. I realized my expectations of a cafeteria line where people didn’t want to be there were quite wrong.

I should have known better. Kids are kids, they have fun, they’re happy, they don’t focus on how bad things are, or what’s go-

ing on. Kids live in the moment and have fun, and it was a joy to see. Whether it was two little sisters trying to shake their boots so that their pretend tassels shimmied in the air like Tara, or if it was little ones getting their faces painted, and becoming tigers and zebras for the night, the kids were not just eating up the spaghetti we brought, they were eating up the moment as well. The fun was spreading even to the adults. One of the adults had a story that really hit home for all of us. His son was not even in high school and he was already better with computers than most of us IT majors are. The boy was programming games that his dad couldn’t even get past half the levels

ITSO GOOD TO GIVE BACK!

in. From the sound of it, the kid seemed like some IT prodigy that our IT faculty could someday be teaching in one of his classes. He was only in seventh grade and hopeful-ly would be home from the hospital soon after they finished his last treatment. The father was beaming with joy as he talked

about what his son did with computers to a group of col-lege IT majors.

From that story and the happy kids, I realized that happiness was more contagious than the sickness or disease that had brought the families to the Ronald McDonald House, and it had spread to our group of IT members as well, and we were all glad we caught it. Despite all the big things that we may have had with tests, projects, job fairs, and whatever else, we were living in the moment like the families at Ronald McDonald House, and it was a great time.

~ Jonathon Hinz VP of Programs

“Kids live in the moment and have fun, and it was a joy to see”

Children getting their face painted at Ronald McDonald House

ITSO E-Board with Ronald McDonald

Volume 6, Issue 5  Page 7 

Join Marquette Evans Scholars, Marquette students, friends, and family as they shave their heads to try and end childhood cancer. WHEN: March 23rd WHERE: Marquette Evans Scholar House 1318 W. Wells Street, Milwaukee, WI TIME: 12:00 P.M.

If you would like to donate money to support the research to shave away childhood cancer, visit our donation page: http://www.stbaldricks.org/events/mues2013

Help Find a Cure for Kid’s Cancer

For any additional information please email Tara.McQuillan@marquette.edu

ANNOUNCEMENTS

Suggestions: Do you have any ideas for articles you would like to see in ITSO Good? Write to Tara.mcquillan@marquette.edu or Katherine.kemmerer@marquette.edu

Executive Board (2012-2013)

Co‐Presidents: Megan Geisen and Jackie Adrians Co‐Chief Editors: Tara McQuillan and Katie Kemmerer VP of Publicity: Ariel Campos VP of Programs: Jonathan Hinz VP of Finance: David Carbajal VP of Placement and Website: Mark Gundzik VP of Community Outreach: Brian Frank

muitso.org

Thinking of joining ITSO? Sign up today! Just fill out the online application (see muitso.org) and bring it to the next ITSO meeting along with a $15 check made out to ITSO.

Recruiting Zone: This space is available for job or internship postings. Please contact Ariel.Campos@marquette.edu

March 2013 Guest Speaker: “Nielsen, What we do?” Andy Auffant, Client Services Executive, Nielsen Ad Effectiveness

Did you know that for-credit internships enable students to earn 3 elective credits in their respective major? If you meet the following requirements, don’t miss out on this opportunity! Visit the Business Career Website to apply. After completing the online form, e-mail your job description to businesscareers@marquette.edu. ● Junior standing (60-91 credits), full-time enrollment in the College of Business Administration ● Minimum GPA of 2.5 / 4.0 ● Completion of introductory course in your desired internship major (3001’s) before internship ● Ability to complete 240 internships hours

INTERNSHIPSFORACADEMICCREDIT

April 2013 E-Board Applications Check for information in March Issue.