Embed Size (px)
DESCRIPTION
The Internet and Libraries: Snapshots from a new media landscape 2.06.08 Mary Madden Pew Internet & American Life Project BayNet and SLA-SF Meeting. It’s not a big truck…. …and it’s not a series of tubes!. Internet Researcher…. …a valid profession for people and cats. - PowerPoint PPT Presentation
Citation preview
The Internet and Libraries:Snapshots from a new media landscape
2.06.08Mary MaddenPew Internet & American Life Project
BayNet and SLA-SF Meeting
February 6, 2008 2The Internet and Libraries
It’s not a big truck…
…and it’s not a series of tubes!
February 6, 2008 3The Internet and Libraries
Internet Researcher…
…a valid profession for people and cats.
February 6, 2008 4The Internet and Libraries
Most important finding of the project:
!
February 6, 2008 5The Internet and Libraries
Who we are…
February 6, 2008 6The Internet and Libraries
Who’s Online?
• 75% of adults in the U.S. use the internet– up from 46% in 2000
• 93% of teens ages 12-17 use the internet– up from 73% in 2000
February 6, 2008 7The Internet and Libraries
Then and Now…
2000
5% with broadband at home
50% owned a cell phone
=slow and stationary connections
2008
55% with broadband at home
80% own a cell phone
=fast and mobile connections
February 6, 2008 8The Internet and Libraries
Youth of today, librarians of tomorrow
February 6, 2008 9The Internet and Libraries
Libraries understand change.
February 6, 2008 10The Internet and Libraries
Pew Internet Project: Libraries Data
• 53% of American adults reported going to a local public library in the past 12 months.
• Public library patrons are more likely to be:– younger adults (ages 18-30)– those with higher income and education– those who are internet users– Parents with children living at home
• No significant differences by race and ethnicity.
February 6, 2008 11The Internet and Libraries
Public Library Visits by Age
Generation
(ages)
Gen Y
(18-30)
Gen X
(31-42)
Trailing
Boomers
(43-52)
Leading
Boomers
(53-61)
Matures
(62-71)
After Work
(72+)
% who visited a public library
62% 59% 57% 46% 42% 32%
February 6, 2008 12The Internet and Libraries
Libraries and Problem Solving
Those who turn to libraries are successful and satisfied: They especially appreciate access to computers and the internet.
• Library problem solvers are most likely to seek education-related information.
• Generation Y is the most likely to turn to libraries for problem-solving information.– 40% of Gen Y said they would go to a library
in the future for help compared with just 20% of those over age 30.
February 6, 2008 13The Internet and Libraries
Today’s Teen – Born 1990
Personal computers are 15 years old
Tim Berners-Lee writes World Wide Web program
February 6, 2008 14The Internet and Libraries
Today’s Teen – First Grade 1996
Palm Pilot goes onthe market
February 6, 2008 15The Internet and Libraries
Today’s Teen – Fourth Grade 1999
Sean Fanning creates Napster
February 6, 2008 16The Internet and Libraries
Today’s Teen – Starts Middle School 2001
Wikipedia - 2001
February 6, 2008 17The Internet and Libraries
Today’s Teen – Middle School
February 6, 2008 18The Internet and Libraries
Today’s Teen – Middle School 2003
Skype - 2003
February 6, 2008 19The Internet and Libraries
Today’s Teen – Starts High School 2004
Podcasts – 2004
February 6, 2008 20The Internet and Libraries
Today’s Teen – Sophomore Year 2005
YouTube – 2005
February 6, 2008 21The Internet and Libraries
Today’s Teen – Junior Year 2006
The Year of MySpace:
• More than 200 million accounts created
• Third most popular site in the U.S.
• 55% of online teens use social networking sites
• 48% of social networking teens use the sites every day
February 6, 2008 22The Internet and Libraries
Profiles: Switchboards for social life
February 6, 2008 23The Internet and Libraries
Lesson #1: Get Creative
– Teens have embraced Web 2.0—blogging, remixing and sharing their creations without fear.
– We give teens the time to play and make mistakes, and adults need this time, too.
• 64% of online teens are content creators
February 6, 2008 24The Internet and Libraries
Lesson #2: Start Conversations
• Most teens receive feedback on the material they post, and most give feedback to others.
• Web 2.0 tools offer libraries the opportunity to solicit feedback and shape conversations about their programs and catalogs.
Teen content creators solicit feedback
February 6, 2008 25The Internet and Libraries
Lesson #3: Reinforce Relationships
– Rather than replace offline relationships with online ones, social media tools work best when they augment relationships that have other dimensions.
• 91% of social networking teens use the sites to stay in touch with offline friends
February 6, 2008 26The Internet and Libraries
Lesson #4: Cultivate Semi-public Spaces
• Teens curate social spaces where they feel comfortable sharing ideas and expressing themselves.
• Semi-public spaces like the Library 2.0 group on Ning offer librarians the opportunity to ask questions and hash out new ideas.
Teens are skilled navigators of the semi-public Web
February 6, 2008 27The Internet and Libraries
Privacy: LOLCats speak up!
February 6, 2008 28The Internet and Libraries
Know your story online…
• Search well and search often. Don’t wait until something bad or embarrassing happens.
Self-literacy: A critical component of digital literacy in everyday life.
February 6, 2008 29The Internet and Libraries
Take a ride on the WayBack Machine…
February 6, 2008 30The Internet and Libraries
“Digital Footprints”: Headline FindingsStudy: More Americans Googling themselves
-AP47% of adult internet users have searched for information about themselves online, up from just 22%, as reported by the Pew Internet Project in 2002.
Pew survey: Half of us have looked up people we know on Internet
-SF Chronicle53% have searched for information connected to at least one key group of people in their lives.
U.S. Adults Too Busy Googling Each Other to Worry Much About Privacy
-Information Week60% say they are not worried about how much information is available about them online.
February 6, 2008 31The Internet and Libraries
Other Key Findings
• Few monitor their online presence with great regularity.
• 60% of those who search for their names actually find relevant information about themselves.
• One in ten internet users have a job that requires them to self-promote or market their name online.
February 6, 2008 32The Internet and Libraries
Who am I? Self-Googling 101…
February 6, 2008 33The Internet and Libraries
A Second Opinion…
February 6, 2008 34The Internet and Libraries
Wait a minute…
February 6, 2008 35The Internet and Libraries
Me with a moustache?
February 6, 2008 36The Internet and Libraries
No introduction needed…
February 6, 2008 37The Internet and Libraries
Take this as you go…
• Listen and learn from your users—even if they’re half your age
• Make self-literacy part of digital media literacy for your staff and patrons
•Give your staff time to play!
February 6, 2008 38The Internet and Libraries
Thank you!
Mary Madden
Senior Research Specialist
Pew Internet & American Life Project
1615 L Street NW
Suite 700
Washington, DC 20036
202-419-4500
February 6, 2008 39The Internet and Libraries
Photo Credits:
Slide 2: Uploaded by Jef Poskanzer. Available at: http://www.flickr.com/photos/jef/2096636470/
Slide 3: Uploaded by McBeth. Available at: http://www.flickr.com/photos/mcbeth/2068997749/
Slide 4:”Librarians Rock” t-shirt available at: http://www.cafepress.com
Slide 8: Uploaded by London Public Library. Available at: http://www.flickr.com/photos/londonpubliclibrary/987125878/
Slide 9: Photo credit #1: Uploaded by Justin Shearer. Available at: http://www.flickr.com/photos/justinshearer/2210097543/ Photo credit #2: Uploaded by gwen. Available at: http://www.flickr.com/photos/gwen/1467020008/.
Slide 21: “You looked better on MySpace” t-shirt available at: http://www.cafepress.com
Slide 27: Used with permission from www.icanhascheezburger.com
Slide 37: Uploaded by foxypar4. Available at: http://flickr.com/photos/foxypar4/428376855/
