iTraff Technology - What and Where

What is iTraff Technology

- Photos recognition API platform

- Empowers mobile apps to recognize photos

- Technology that converts static objects into interactive experience

- Recognizes objects which are in photos taken by apps

- Easily to embedded code that empowers apps to recognize photos

USA [Dallas], Poland [Warsaw]


The benefit of iTraff to Brands.Any mobile app can start to recognize photos taken by users. Companies can embed simple code into their mobile apps and empower apps to recognize what is in photos taken by users. iTraff API delivers extremely fast photo recognition engine which can be installed in any mobile apps easily.

BrandingBrands can enable their mobile apps to understand what is in photos taken by their customers. - off pack information (user takes photos of a product, app recognizes the photo and delivers information, increase chanve of purchase)- convert static packaging into interactive experience- increase logotype awareness by making it scannable- secrets discovery and story telling (photos taken by users deliver interactive experience)


The benefit of iTraff to Brands.

Dynamic Content DeliveryInteraction of rich actions.Drives static catalogues, brochures, leaflets to interactive experience.

- catalogues become interactive experience - customization to location if preferred- web linking to websites, videos, recommendations- nearest store location- download content to a phone (products pictures, description, catalogues)- make shopping lists off leaflets


What can iTraff do?

Spontaneous shoppingWhat users see, they can take a photo of and buy.

- buy on the go by snapping photos- convert any printed advertising, billboard, poster or leaflet to a store. Snap a photo and buy- take a photo of one product and discover similar products- products photographed delivers more information (recommendation, price comparison, share via social media)


The benefit of iTraff to Brands.

Interactive campaignsEmpower your mobile app to recognize photos and make your printed and TV campaigns interactive.

- M-Coupons delivery (magazine, TV, billboard ads can trigger coupons campaigns)- Exclusive discounts, coupons delivery (off ads)- Street games and quizzes- Fully measured (time, geolocation, photos number)

How iTraff works?

- Register at www.recognize.im

- Download code and embed it into your mobile app

- Upload reference pictures database (objects you want to recognize example: newspaper page, photos of products, billboard pictures, poster, logotype)

- Decide what you want to unlock (open video, mobile page, start game, start song etc.)

NOW your mobile app understands photos and provides interactive experience


Timeline: ! hours and your app can recognize photos Price: monthly based on a number of photos processed

Support: full support office / comprehensive web site manual

http://www.recognize.im

http://www.recognize.im


Why iTraff Technology?

Promote your app.Don’t have to use Blippar, Layar, Aurasma app to make interactive experience.

- Now your mobile app can provide your customers with interactive experience-Traffic, leads and conversion go through your mobile app instead of apps like Blippar, Aurasma or Layar- Empower your app to understand static, physical / collateral graphics and let your app deliver interactive experience- Why promote other apps (Blippar, Layar, Aurasma) if you can empower your app to do the same



Easy to empower mobile app.Simple, easy steps". Register at iTraff APIs!. Embed code into your mobile app#. Upload reference images

NOW your mobile app understands photos and can provide interactive experience



Fast. Huge volume.iTraff API is designed to process billion of photos with the highest available speed.

- install iTraff engine in less than ! hours

- if you are a retailer, ecommerce business, products manufacturer and you offer thousands of products. Don’t worry. iTraff can process huge amount of data

- we process up to #$ photos per second with ~"$$% accuracy ratio


Track of record.

Market perspective


- By !$"%, according to Gartner, #$% of mobile subscribers will use interactive technologies like photo recognition, AR

- AR apps market to be worth $&."bln by !$"' (Juniper Research)

- Revenues from smartphone interactive action will reach $!.!bln by !$"& (ARCChart LTD)

- '#% of users take pictures of products while shopping in stores (ComScore)

- ( bln of photos are uploaded to Facebook monthly (Facebook)pic2.png

Why photo recognition?


- Increase conversion ratio up to #&% (campaigns made by Blippar, Aurasma, Layar, iTraff)

- Unprecedented engagement through interactivity

- Publishers can use printed materials as interactive experience or spontaneous shopping source (revenue source)

- Build a #'$ degrees experience (at home, at store, on the go)

- Leverage potential of printed campaigns by turning them into lead generation source

- Direct response and ROI inside your mobile app

- Understanding what information is inside photos, enable brands to understand consumers


The benefit of iTraff to Agencies and Software Houses.

Having access to photo recognition engine, gives Agencies and Software Houses great opportunity to build apps, activities and brand management oriented campaigns. Simply by embedding iTraff’s engine, our partners make their customers apps highly interactive tools.

Surprise your customers, win business.Agencies and Software Houses can empower mobile apps to be interactive experience so Brands can have better relationship with their consumers.

- give your customers better conversion rates using photo recognition technology in their marketing campaigns- convert static experience into interactive experience and help your customers to use marketing campaigns money more effectively- make apps to understand photos and provide your customers with new analytical data stream (read pictures, get geo location, analyze stock etc.)- surprise your customers with new brand engagement opportunities and win more business


The benefit of iTraff to Agencies and Software Houses.

Open sales leads source to your customers.Photo recognition technology makes spontaneous shopping reality. Whenever consumer sees something, she can take picture and buy what she is looking at.

- empower mobile apps to sell more through photo recognition- give your customers new tool to generate sales leads- simply embed code into mobile app to make it possible to buy things with single photo snap- Brands will appreciate to be able to generate more leads (shopping on the go)

Documents

iTraff Technology - What and Where