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“Connecting With Travelers”
Flight Itinerary Confirmation Email
Overview of targeted advertising
(TAD)
Barry Ritchie
Director Of Airlines Digital Partnerships
+65 6302 2493 – [email protected]
TAD enables you to specifically target customers at
the right stage of their planning, booking and travelling
experience.
TAD specifically targets consumers on the move
using exclusive advertising on the itinerary
confirmation email, pre departure email and the
boarding pass issued by the airline.
TAD works for every brand, looking to reach key
consumers, visitors or nationals who are
committed to travelling, spending and time saving.
TAD is a unique solution that integrates advertising
directly onto the airlines essential communications.
Itinerary confirmation email
This email is sent directly by the airline within two
minutes of the passenger paying for their flight.
For advertisers, this email provides an excellent platform
for influencing decision-making, such as choosing
hotels, car hire, attractions and other related services.
Email itineraries contain flight details, luggage allowance,
taxes and one exclusive banner advertisement with
hyperlink.
You can now place your message on the airlines
essential communication emails and capture the
passengers attention immediately after they have booked
their flight.
Relevant advertising messages are delivered directly to
each passenger with guaranteed exposure and your
banner hyperlink clicks directly to your website.
Barry Ritchie
Director Of Airlines Digital Partnerships
+65 6302 2493 – [email protected]
This clever and creative artwork was used with a
European airline, a very successful campaign run
by AMT Hotels CTR 9.4%.
They set up a specific discount code on their
website which gave the passenger a specific
discount in this case 20% when used at time of
booking.
They also used the advertisement banner itself as
a discount voucher which subject to availability
gave the passenger a 20% discount on production
at the hotels also. This was very clever marketing
and worked very well for them across the
campaign.
Barry Ritchie
Director Of Airlines Digital Partnerships
+65 6302 2493 – [email protected]
Itinerary confirmation email
Barry Ritchie
Director Of Airlines Digital Partnerships
+65 6302 2493 – [email protected]
Itinerary confirmation email
This is a campaign currently running for pre-paid SIM
cards and roaming services.
Airline – Hong Kong Express
PSC: SG50217/Asia
Customer name: Hutchison Telecommunications
Hong Kong
Advertiser: Hutchison Telecommunications Hong
Kong
UIDs: 29774,29775
Payment date:
Campaign time: 01 Mar 2015 - 31 Mar 2015
Impressions purchased: 15,000
Impressions served: 12,652
Campaign percentage served: Unlimited%
Clicks: 1032 | CTR: 8.16%
Dutch Language check in email
Impressions served 957,527
Clicks: 52,444
CTR: 5.478%
Chinese Language check in email
Impressions served 26,273
Clicks: 1444
CTR: 5.496%
French Language check in email
Impressions served: 241,288
Clicks: 11682
CTR: 4.842%
“Although people still enjoy reading magazines, the shift
of the marketing directions towards the digital
advertisements and campaigns is inevitable.
The fact that Tiger Air could provide both printed and
TAD with report is exactly what we are looking for. It is
the assurance that we are doing the right investment and excellent response rates” Wangi Duarma Putri Marcom Manager – Hard Rock Café
Barry Ritchie
Director Of Airlines Digital Partnerships
+65 6302 2493 – [email protected]
Other routes click through
response rates statistics;
