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8/6/2019 Items 6
1/4
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8/6/2019 Items 6
2/4
Strongly
Disagree
Disagree
Slightly
Disagree
Neutral
Slightly
Agree
Agree
Strongly
Agree
N.A
11
Idonotwanttobeassociatedwiththetypeofpeopleusingthat
brand 1 2 3 4 5 6 7
12Thebrandistryingtobesomethingitisnot
1 2 3 4 5 6 7
13Thebrandcomesacrossasalittlefakeproduct
1 2 3 4 5 6 7
14Thatbrandhasbecomeverycommonamongpeople
1 2 3 4 5 6 7
15Thatbrandisnotcapableofportrayingmyuniqueindividuality
1 2 3 4 5 6 7
16Thebrandisnotgoodvalueformoney
1 2 3 4 5 6 7
17Ithinkthatbrandwas abaddeal
1 2 3 4 5 6 7
18Thebenefitsofthisbrandareinadequategivenitscost
1 2 3 4 5 6 7
19Thepriceofthatbrandwasmorethanitsworth
1 2 3 4 5 6 7
20Thepackagingofthatbranddidnotappealme
1 2 3 4 5 6 7
21Thecolorsofthatbranddidnotappealme
1 2 3 4 5 6 7
22Ijustdontlikethewaythatbrandanditscomponentslook
1 2 3 4 5 6 7
23Thebranddoesnothaveaestheticbeauty
1 2 3 4 5 6 7
24
Ithinkthefood/drinksassociatedwiththisbrandarenotgoodfor
health 1 2 3 4 5 6 7
25
Idonotnormallyavoidthatbrand,butIwouldifthisbrandwas
associatedwithfoodproducts 1 2 3 4 5 6 7
26ThatbrandoriginatedfromacountrywhichIdislike
1 2 3 4 5 6 7
27Theprofitsofthisbrandarehelpinganunethicalcountryprosper
1 2 3 4 5 6 7
28
Thecompanyproducingthebrandisspendingitsprofitoutsidemy
country 1 2 3 4 5 6 7
29
Mycountry/peoplearenotbenefitingwhenthisbrandmakesa
profit 1 2 3 4 5 6 7
30Thatbrandistryingtoestablishamonopoly
1 2 3 4 5 6 7
31Thatbrandisreducingdiversity inmarket
1 2 3 4 5 6 7
32Thatbrandistoopowerfulandreducingfreedomofchoice
1 2 3 4 5 6 7
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8/6/2019 Items 6
3/4
Strongly
Disagree
Disagree
Slightly
Disagree
Neutral
Slightly
Agree
Agree
Strongly
Agree
N.A
33
Thatbrandnameistoobig,itdoesntseemtocareaboutits
customers 1 2 3 4 5 6 7
34Thisbrandisreducingcompetition
1 2 3 4 5 6 7
35Thatbrandanditsstaffwereunfriendly
1 2 3 4 5 6 7
36
Ifeelnopersonalconnectionwiththisbrandandits
organization/company 1 2 3 4 5 6 7
37ThatbrandconsistsofemployeeswhomIknownothingabout
1 2 3 4 5 6 7
38ThatbrandhasnoideawhatkindofcustomerIam
1 2 3 4 5 6 7
39Idontthinkthisbrandvaluesmeasanindividualcustomer
1 2 3 4 5 6 7
40 Thecompanyproducingthatbrandisnotenvironmentfriendly 1 2 3 4
5 6 7
41
TheCompanyproducingthatbranddoesnottakepartinsocial
welfareactivities 1 2 3 4 5 6 7
42Thebranddoesnotcareaboutsocietyingeneral.
1 2 3 4 5 6 7
43Thisbrandbehavesunethically(Advertisement...etc)
1 2 3 4 5 6 7
44Thisbrandisdetrimentaltosociety
1 2 3 4 5 6 7
45
Thatbrandhasfakecopiesavailableinmarketatlowprice1 2 3 4 5 6
7
46Thatbrandlacksinuniquenessfeatureinitsproduct
1 2 3 4 5 6 7
47Thebrandbelongstoacountryofperceivedlowqualityimage
1 2 3 4 5 6 7
48
Iavoidthatbrandbecauseoffriendsorrelativeswhohadabad
experiencewiththatbrand 1 2 3 4 5 6 7
49Thatbranddoesnothaveresalevalue
1 2 3 4 5 6 7
50Thatbrandspracticesareagainstmyreligion
1 2 3 4 5 6 7
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8/6/2019 Items 6
4/4
Note:Selectonlyoneboxinfollowingquestions.51.Gender:
Male
Female
52.Age:Lessthan20years
2029years
3039years
40yearsandmore
53.MaritalStatusMarried
Single
54.EducationlevelandArea(highestlevelofeducationcompleted)
______________________________
55.Profession:______________________________
56.MonthlyIncomeofyourfamilyis:BeloworRs.60,000
BetweenRs.61,000toRs.80,000
BetweenRs.81,000toRs.100,000
AboveRs.100,000
