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A presation on Bcg Matraix & Product Mix Of ITC Ltd.
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Presented ByArdhendu Mishra
ITC LimitedITC LimitedOne of India’s Most Valuable One of India’s Most Valuable
CorporationsCorporations Enduring Value
ABOUT THE COMPANY…
Diversified group of companies with operations in various industry segments from cigarettes to apparels.
Annual turnover is of the order US$2.4 billion
One of the largest retailing network in the country
Ranked 8th in the ET 500 survey.
Products –Cigarettes, hotels, apparels, paper, etc.
4
Sustain multiple drivers of growth, matching internal capabilities
with emerging market opportunities
Pursue World class competitiveness in all businesses and across
the entire value chain
Best-in-class in terms of:
Internal Vitality
Market Standing
Profitability
Strategy of Organisation and Governance processes geared to
manage multiple businesses
Blend core competencies and leverage ITC umbrella strengths to
create new avenues of growth
Corporate Strategies
Vision: Sustain ITC position as one of India most valuable corporation through world class performance creating
growing value for the Indian economy & the company’s stakeholder
Mission: To enhance wealth generating capability of the enterprise in a globalizing environment, delivering spurious & sustainable stakeholder's
value
Strength: ITC mirage it traditional business to develop new brands for new segment it
Diversification
Awards• FICCI Outstanding Vision Corporate Triple Impact Award 2007• Sustainability Leadership Award 2007• Business Today Award for the Best Managed Company – Retail
and Consumer Products• NDTV Profit Business Leadership Award for being the Best Food
Company• S&P Environmental, Social and Corporate Governance• Asian CSR Award 2007 for Environmental Excellence• Corporate Social Responsibility Crown Award for Water
Practices from UNESCO and Water Digest
Product Mix of ITC Ltd
FMCG
Cigarettes
FoodsLifestyle Retailing
Education & Stationary
Safety Matches
Agarbaties
Hotels Paper boards & Packaging
Paper Boards
Packing
IT Agri-Business
Leaf Tobacco
AgriAgri CommoCommoditiesdities
e-Choupal
Prices of Different products of ITC Ltd
Cigarettes• Wills Navy Cut-Rs 24 per pack• Flake-Rs 19 per pack
Foods• Dal Burkhara (285 gm)-Rs 68.00 • Aashirvaad Salt (1kg)-Rs 10.00• Aashirvaad Atta(10 kg)-Rs210 .00 (5 kg)- Rs110.00 (1 kg)- Rs 23.50• Sunfest Butter Butterscotch (180 gm) Rs10• Sunfeast Marie Light (306 gm)Rs 21• Sunfeast Golden Bakery (75 gm) Rs15
Lifestyle Retailing John Player T-Shirt’s Rs545-Rs1499 Blazer’s Rs1995-Rs4495 Jeans Rs899-Rs1999Personal Care Vivel Ayurveda (92 gm)Rs14 Vivel Satin (92 gm)Rs17 Vivel Young Glow (75 gm)Rs14AgarabatiesMangaldeep(20 pic) Rs 10 Bingo funky Masala(45 gm) Rs10Mad Angles (50 gm)Rs 10
Promotional Programs
DISTRIBUTION NETWORK
Bangalore Bangalore Calcutta Calcutta Saharanpur Saharanpur Munger Munger
GODOWNS(19)
GODOWNS(19)
BRANCHES (19) BRANCHES (19)
WHOLESALE DISTRIBUTORS(60 PER BRANCH)
WHOLESALE DISTRIBUTORS(PER BRANCH 60)
RETAILERSRETAILERS SECONDARYWHOLESALERS
SECONDARYWHOLESALERS
Information
Goods
Grocery Stores Hotels , Restaurants & Cafes
Super Markets
Role of Each Member
Factories – Supply to 18 godowns Godowns & Branches
Manage by C&F agents getting monthly remuneration No rent paid by ITC one branch – 60 WDs , 5 AMs and 20 Area Executives
Wholesale Distributors(WDs) Margin – 2% of sales Appoints secondary Wholesalers
TERMS & CONDITIONS
WDs – Zero overnite credit basis
WD appointed supervisor monitor the performance of sales force
Primary expectation – no pilferage of cigarettes
PHYSICAL DISTRIBUTION
Demand Estimation – collaborative forecasting( Sales force with dealers)
Forecast based on last month sales Production plan made according to forecast
PROBLEMS FACED by ITC CHAIN
1. Shortages in supply system Hoarding due to anticipation of a rise in excise duties on
cigarettes Creates artificial shortage Can be solved by stricter monitoring policy during the time
close to the budget
• Pilferage of stock during transportation Due to improper action of WDs Can be solved by timely reporting
The BCG Matrix for ITC Ltd.
StarsHotelsPaperboards & Packaging.Agri business.
Question marks FMCG- Others
CowsFMCG-Cigarettes
Dogs ITC Infotech.
Dominance & Revenue Segment Dominance Contribution
Revenue PBIT
Cigarettes 70% share 77.0% 87.7%
Paperboards & Packaging
No.1 in Asia 7.3% 10.7%
Agri business 1 largest exporter in Asia
7.0% 3.7%
Hotels
FMCG(others)
ITC group Rank No.2
20% Share of Greeting Market , Aashirvad Atta is No.1 in it’s Segment
4.3% 5.4%
4.4% -7.5%