
2/15

Enter the Matrix

The Matrix Re-Loaded


3/15

Focus: Secure and Allocate Resources to Achieve

Improved Competitiveness of SMEs

The primary goal of the e-Trade Bridge for SMEs is to ensure that information andcommunication technology (ICT) is used effectively to improve the international

competitiveness ofSMEs in developing countries.

Human SMEME

Networks and Relationships

Information

Financial and Physical Assets


4/15

Awareness Knowledge E-Competence

The A-B-C of the ITCStrategy

NationalGovernments

Trade SupportInstitutions

SMEs

N

ationale-TradeStrategies

E-Tools

Kick-off

CountryReports&DVDs

SMECas

eStudies

Stages of E-Trade Development


5/15

by Working through our Clients and

Partners

SMEMENational governments:Ministries of Trade, Commerce

and Communications

Trade Support Institutions:

Chambers of Commerce, TradePromotion Organizations, SMEDevelopment Agencies, Trade TrainingInstitutions, Trade Associations

International DevelopmentAgencies: UNDP, World

Bank/IFC, UNCTAD, WTO andothers

Donors: Public and Private

Sector donors who financeproject work in countries andregions (e.g. oftengovernments)

Consultants and TechnicalPartners: academic

institutions, consultants,trainers and experts, e-solution providers, NGOs

Human Information

Networks and Relationships

Financial andPhysical Assets


6/15

E-competency meets trade

competency

E-aware

E-presence

Transactional

Transformational

e

Passive

Activ

e

Internation

alMarke

ter

Internation

alBusin

ess

trade

e-trade


7/15

Main ConclusionsMain Conclusions

Day OneDay One

Management, export and e : but when/integration?

.and what about regions?

e as, in, for business : old sectors, new sectors

Business process design is key. Benchmarking too.

High growth start-ups: small can be beautiful

Develop products and services which meet realneeds


8/15


Day OneDay One

Content/information: how?

Implementation: Baby steps, hard

learning/slow forgetting!!!! (Andrew)

If they build it they will come..they will see!

Clustering as a strategy for e-service delivery

The trusted intermediary-honest broker


9/15

Project Ideas-Discussion

Florin: actionable information and products, how to attract the interest ofcompanies, nobody knows about it, are they good partners? Interlink websites.

What is the gift? Award the companies. Bridging to who? What is our network? Florin: Hubs? Who finances them and what happens next? Why should I invest

in this hub? and not another?

Andrew: Think about the end process for the entrepreneur. Communicationtools, end processes to get to the clients. Again distribution channels, conditionsof use.

Jorgos: Short-list of areas of activity that should be e-enabled. Rational andemotional level of selling.Focus on the client level.

Hubner: Keep It Simple Stupid (KISS) Best successes in simple language.

Sule: ICT solution providers.

Teresa: Getting tools out there and used..informal network. Trustedintermediary/honest broker. ICT policy tool kit course. SME voice to the policycommunity.


10/15


Alan: role of large business as a partner in the value chain

Luz: invest in the hubs, develop your accreditation process.

Neels: mechanism of awareness creation for e-trade, net.help just in timelearning How to or FAQ UNISA could act as the hub, syllabi,

Jorgos: Short-list of areas of activity that should be e-enabled. Rational andemotional level of selling.Focus on the client level.

Eduardo: old people example, talk to the companies, what do you want?

Sule: ICT solution providers.

Teresa: Getting tools out there and used..informal network. Trustedintermediary/honest broker. ICT policy tool kit course. SME voice to the policy

community.

Carribean: TPOs of TPOs

Vietnam: bridge markets to the US


11/15


Alfred University: academic links make sense, entrepreneurship centres,

business incubations

Alan Day: How do you measure the impact? Second idea, drop in centre.

Helen: Online for dont worksomeone should be apid to network

Teresa: networks work because people do it as part of their jobs.

Alan: Should put roles, responsibilities and measurement criteria on paper.


12/15


Day TwoDay Two

Group 1 (Helen)

Accreditation: What is the definition of the hub? Regional e-marketplace More marketing of the whole concept (Neels).

Involve more of the trade instituions in the hub. Localization of the content. More titles and should be made available at the regional level. Hubs have to make their business case (eg business plan). Donors: make the outcomes visible. Technology providers

needed, webs. Global network: smaller networks meet regularly.


13/15


Day TwoDay Two

Group 2 (Alan)

Lobbying role. Hub as ITC franchise in the region. Translation of materials but generation and sharing of

materials. Set targets and goals of the hubs. Train the hubs. Seed funding for the hubs to get on their feet. QA role needed to police.

Branding look and feel of the websites. Survey of SMEs needed.


14/15


Day TwoDay Two

Group 3 (Sule)

Hubs: macro, micro level e-Readiness Index: customize the hub Hub: operationally describe the hub, supported by ITC National strategy: there is more than one way/ flexible, traditions

and cultures in the countries, principles is important, vision

and mission Choose the early victory group, see benefits Connect with other ITC activities Open, transparent network meeting The most e-ready hub should be the leaders

Localization is not a problem Success stories is not a problem The service should be so homogenous that the service level is

consistent throughout the chain Benchmarking of hubs is important

Remember the SME is the client!


15/15


Day TwoDay Two

Loose

Dolun: get the SME level network in many different countries, bethe network operator

Work with existing organizations e-Readiness Index: customize the hub Hub: operationally describe the hub, supported by ITC

National strategy: there is more than one way/ flexible, traditionsand cultures in the countries, principles is important, visionand mission

Choose the early victory group, see benefits Connect with other ITC activities

Open, transparent network meeting The most e-ready hub should be the leaders Localization is not a problem Success stories is not a problem The service should be so homogenous that the service level is

consistent throughout the chain Benchmarking of hubs is important Remember the SME is the client!

Documents

ITC E-Trade Bridge Network Symposium Geneva, December