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Air action vigorsol advertising
http://www.youtube.com/watch?v=o8RCOb3WQOshttp://www.youtube.com/watch?v=o8RCOb3WQOs
It wants to show the air fresh explosion of the chewing gum “Vigorsol”.
In the first moment the girl writes an e-mail to his boyfriend in which she says that she misses him, his smile and especially his breath on her skin. So the boy after eating the chewing gum, sends her a bottle in which there is his breath. How romantic he is!
But the breath is so hard that when the girl opens the bottle she is swept by it.
And also her parrot!
This advertising is characterized by a romantic beginning and funny ending. This type sells so much that this is not the only brand that use an ironic advertising. Here we have another nice advertisement which uses the same strategy. See it!
http://www.youtube.com/watch?v=cdU_P2FJL5Ehttp://www.youtube.com/watch?v=cdU_P2FJL5E