Embed Size (px)
Citation preview
Bringing You Visibility, Velocity & Value
CORP
ORA
TE S
TYLE
GU
IDEL
INES
OBJECTIVE
Since IT4profit is an international company , it is important for us to build, maintain and support unique and consistent corporate style. This document is developed to describe clearly the corporate identity and ensure uniformity of all its elements and carriers: documents, presentations, business cards, advertising, etc.
CORP
ORA
TE S
TYLE
GU
IDEL
INES
CORPORATE STYLE GUIDELINES
IDENTITY ELEMENTS
1.1 Logotype
1.2 Corporate Colous
1.3 Reproduction
STATIONARY
CORP
ORA
TE S
TYLE
GU
IDEL
INES
2.1 Business Cards
2.2 Letterheads
2.3 Envelopes
2.4 Fax
2.5 PowerPoint Presentation Template
2.6 Endorsement
1 IDENTITY ELEMENTS
1.1 Logotype
1.2 Corporate Colours
1.3 Reproduction
CORP
ORA
TE S
TYLE
GU
IDEL
INES
Bringing You Visibility, Velocity & Value
1.1 LOGOTYPE
logotype
tagline
IT4profit Logotype is a primary corporate identity element. It includes Logotype and tagline, base lined in definite order and definite proportions. The arrangement order as well as proportions may never be altered.
CORP
ORA
TE S
TYLE
GU
IDEL
INES
1.2 CORPORATE COLOURS
CMYK
Pantone Color Formula Guide
RGB
HEX
100C 80M 0Y 10K 0C 60M 100Y 0K 0C 0M 0Y 40K 0C 0M 0Y 85K
Pantone DS 193-1 C Pantone DS 36-1 C Pantone DS 325-6 C Pantone DS 325-2 C
R1 G69 B148 R245 G130 B31 R167 G169 B172 R76 G76 B78
#014594 #F5821F #A7A9AC #4C4C4E
Here are IT4profit corporate colours according to CMYK, Pantone Colour Formula Guide and RGB.
CORP
ORA
TE S
TYLE
GU
IDEL
INES
Bringing You Visibility, Velocity & Value
Bringing You Visibility, Velocity & Value
1.3 REPRODUCTION
А
Reproduction
Clear space: In every application of the logotype the area around it should be kept clear of all graphic and type elements. Clear space around the logotype should be calculated according the proportions shown above
Colour scheme
IT4profit logotype can be reproduced on light or dark background (direct or reverse out) using three main corporate colours, (figure 4 always orange) and also in black-and-white. Any other variants are prohibited.
CORP
ORA
TE S
TYLE
GU
IDEL
INES
А
А
А
А
А
А
А
А
А
Bringing You Visibility, Velocity & Value
Bringing You Visibility, Velocity & ValueBringing You Visibility, Velocity & Value
Bringing You Visibility, Velocity & Value
1.3 REPRODUCTION
Bringing You Visibility, Velocity & Value
XXXX
Bringing You Visibility, Velocity & Value
Bringing You Visibility, Velocity & Value
CORP
ORA
TE S
TYLE
GU
IDEL
INES
Bringing You Visibility, Velocity & Value
Black-and-White
Colour
2 STATIONARY
2.1 Business Cards
2.2 Letterheads
2.3 Envelopes
2.4 Fax
CORP
ORA
TE S
TYLE
GU
IDEL
INES
2.5 PowerPoint Presentation Template
2.6 Endorsement
2.1 BUSINESS CARDS
Alastair Hunter
IT4profit Ltd.10 Beaver Way, ReadingRG5 4UD, United Kindom
phone: +44 1189 699 514mobile: +44 7775 940 255e-mail: [email protected]
Chief Executive
Personal Details:Trebuchet MS 14`Trebuchet MS 8`Leading 0Kerning 0Pantone DS 325-2C
Contact Details:Trebuchet MS 8`Leading 0Kerning 0Pantone DS 325-2CE-mail:Pantone DS 193-1C
85
5
50
90
15
15
Bringing You Visibility, Velocity & Value
CORP
ORA
TE S
TYLE
GU
IDEL
INES
2.2 LETTERHEADS
IT4profit Ltd.10 Beaver Way, ReadingRG5 4UD, United Kindom
phone: +44 1189 699 514mobile: +44 7775 940 255e-mail: officeit4profit.comwww.it4profit.com
Details:MyriadPro MS 8`Leading 0Kerning 0Pantone DS 325-2CE-mail:Pantone DS 193-1C
Bringing You Visibility, Velocity & Value
CORP
ORA
TE S
TYLE
GU
IDEL
INES
2.3 ENVELOPE
IT4profit Ltd.10 Beaver Way, ReadingRG5 4UD, United Kindom
phone: +44 1189 699 514mobile: +44 7775 940 255e-mail: officeit4profit.comwww.it4profit.com
Details:MyriadPro MS 8`Leading 0Kerning 0Pantone DS 325-2CE-mail:Pantone DS 193-1C
Bringing You Visibility, Velocity & Value
CORP
ORA
TE S
TYLE
GU
IDEL
INES
2.4 FAX
CORP
ORA
TE S
TYLE
GU
IDEL
INES
Bringing You Visibility, Velocity & Value
Details
2.5 POWERPOINT PRESENTATION TEMPLATE
CORP
ORA
TE S
TYLE
GU
IDEL
INES
Presentation Title (verdana, 30 pt., bold, italic, letters RGB: 255 204 0; shadow RGB: 0 51 153)
Presentation Subtitle (verdana, 18 pt., bold, italic, letters RGB 255 255 255; shadow RGB: 0 51 153)
Name and Role of Speaker;Date and Location of the Event
(verdana, 15 pt., bold, italic, letters RGB 255 255 255; shadow RGB: 0 51 153)
Presentation Title (verdana, 30 pt., bold, italic, letters RGB: 255 204 0; shadow RGB: 0 51 153)
Presentation Subtitle (verdana, 18 pt., bold, italic, letters RGB 255 255 255; shadow RGB: 0 51 153)
Name and Role of Speaker;Date and Location of the Event
(verdana, 15 pt., bold, italic, letters RGB 255 255 255; shadow RGB: 0 51 153)
Heading 2 (verdana, 18 pt., bold, italic, letters RGB 255 255 255; shadow RGB: 0 51 153)Heading 2 (verdana, 18 pt., bold, italic, letters RGB 255 255 255; shadow RGB: 0 51 153)
Heading 1 (verdana, 24 pt., bold, letters RGB: 255 204 0; shadow RGB: 0 51 153)Heading 1 (verdana, 24 pt., bold, letters RGB: 255 204 0; shadow RGB: 0 51 153)
• This is an example of a list of bullet points. (verdana, 16 pt., bold, italic, letters RGB 255 255 255; shadow RGB: 0 51 153)• This is an example of a list of bullet points. (verdana, 16 pt., bold, italic, letters RGB 255 255 255; shadow RGB: 0 51 153)
Slide Title (verdana, 30 pt., bold, letters RGB: 255 204 0; shadow RGB: 0 51 153)Slide Title (verdana, 30 pt., bold, letters RGB: 255 204 0; shadow RGB: 0 51 153)
This is an example of ext which does not need to be bulleted.(verdana, 16 pt., bold, italic, letters RGB 255 255 255; shadow RGB: 0 51 153)This is an example of text which does not need to be bulleted.(verdana, 16 pt., bold, italic, letters RGB 255 255 255; shadow RGB: 0 51 153)
Make sure you use in Powerpoint approved background, type size, style, line spacing, color as shown above. The templates provided are intended to assist the user in quickly producing effective Powerpoint presentations.
Title slide layout
Slide layout
2.6
Bringing You Visibility, Velocity & Value
CORP
ORA
TE S
TYLE
GU
IDEL
INES
powered by
Bringing You Visibility, Velocity & Valueproduced by
ENDORSEMENT
Bringing You Visibility, Velocity & Valuepowered by
Bringing You Visibility, Velocity & Valueproduced by
To endorse IT4profit development on customer’s web-sites should be placed IT4profit endorsement “powered by IT4profit” , (on portals, marketplaces or online shops) or “produced by IT4profit” (on product cards) in lower-left corner of a web page on white, blue or transparent background, depending on customers corporate style.
