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Project 4B (20pts) Unit 4: Evaluate legal situation This week you will evaluate a legal or ethical situation, state your opinion and explain your position. 1 Page report Summarize the ethical or moral responsibilities of an e- marketing campaign with children as the target audience. Shows the data collected concerning the spending trends of children
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IT437IT437Unit 4
Project 4A (50pts)Project 4A (50pts)
Unit 4: Mobile Marketing This week you will develop an SMS mobile marketing
campaign. This will provide an opportunity to consider the message of your promotion and not become distracted by the graphics. PPT file turned in.
PPT Minimum 8 slides. This will be a text only campaign. This will also accommodate a wide range of users who do
not have regular access to the internet or personal computers.
Consider the core message of your e-marketing promotion.
Sample under DocSharing
Project 4B (20pts)Project 4B (20pts)
Unit 4: Evaluate legal situationThis week you will evaluate a legal or ethical situation, state
your opinion and explain your position.
1 Page report
Summarize the ethical or moral responsibilities of an e-marketing campaign with children as the target audience.
Shows the data collected concerning the spending trends of children
IT437 U4IT437 U4
Marketing to children Legal Responsibilities
Children’s Online Privacy Protection Act (COPPA).
Sony $1 Million settlement. Collected personal info. from at least 30K children on nearly 200 entertainment sites.
FTC: Monitors sites to enforce the law.
Please note: Next few slides might be to graphic for some viewers.
1950s1950s
7 Up Ad Campaign
French VogueFrench Vogue
http://vigilantcitizen.com/latestnews/disturbing-sex-kitten-vogue-photoshoot-featuring-children/
Organ DonationOrgan Donation
http://brentatent12.wordpress.com/2009/09/13/benetton-group-unconventional-advertising/
http://www.guardian.co.uk/media/2008/may/21/asa.advertising
SMS Marketing Campaign
Who texts the most?
http://www.text-board.com/marketing/text-message-global-usage-study-by-nielsen/
IT437 U4IT437 U4
SMS Marketing Campaign Campaign Sample under docsharing Mobile Marketing Association (MMA) guidelines under Dochsaring
Set goals before the campaign
Text only campaign◦ Appeal◦ Value proposition◦ Slogan
Message: Appeal, Value Proposition Message: Appeal, Value Proposition and Sloganand Slogan
Appeal: Kisses, drool, and wiggles?
Value Proposition: Adopt your forever friend for an endless supply of kisses, possible drool, and endless wiggles of excitement!
Slogan: Visit Acme Humane Society to meet your new pet. (Drool bib optional.)
IT437 U4IT437 U4
SMS Marketing Campaign MMA: Advertising week 10/2-3-New York City
http://www.mmaglobal.com/news/mobile-marketing-association-announces-new-flagship-event-focused-mobile-marketing-advertising-
SMS Spam Lawsuits◦ 20th Century Fox ($16 Million)
◦ Simon & Shuster($10 Million)