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October 10, 2019 © 2019 OpenLogix Corporation. OpenLogix and Customer Confidential
MOBILE ● DIGITAL ● API ● CLOUD ● BIGDATA ● COMMERCE
SERVICES:
§ IT Strategy and Consulting§ Application Development
§ Application Maintenance & Support§ QA Testing§ IT Outsourcing§ Legacy Modernization§ Staffing§ Software Reseller§ Cloud Migration§ Cloud Provisioning § Cloud Monitoring
DETROIT | HOUSTON | CHARLESTON | BANGALORE & VIZAG, INDIA
NMSDC Certified MBE & SBA 8(a) Certified
Digital Transformation.. One Customer at a Time!
{ think outside the api... }
2019SAN JOSE, CA
Oct 8-10, 2019
October 10, 2019 © 2019 OpenLogix Corporation. OpenLogix and Customer Confidential
DISCLAIMER
• IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice and at IBM’s sole discretion.
• Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision.
• The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract.
• The development, release, and timing of any future features or functionality described for our products remains at our sole discretion.
• Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.
October 10, 2019 © 2019 OpenLogix Corporation. OpenLogix and Customer Confidential
AGENDA
• About Openlogix & Our Capabilities• What are Business APIs• How do you Monetize them?• What does an Enterprise Need to build successful Business APIs?• IBM Integration Offerings- Overall?• API Connect 101
October 10, 2019 © 2019 OpenLogix Corporation. OpenLogix and Customer Confidential
QUICK FACTS
2006 Founded, over 13 years in business, Private Company
284 W-2 Employees
248 Customers Served | 97% Customer Retention
HQ: Michigan | Global Presence: USA, Canada, UK & India
We Work with Public, Private Companies and Government Agencies
319 End to End Projects Executed
October 10, 2019 © 2019 OpenLogix Corporation. OpenLogix and Customer Confidential
DIGITAL: UI/UX & MOBILE
SECURITY
• Cyber Security as a Service• SIEMs (Eg: Qradar)• Vulnerability Assessments• Prevent, Detect and Respond to Threats
CORE PRACTICE AREAS
API, BUSINESS INTEGRATION & BPM
• Enterprise Integration• Rules Management• API Management• MuleSoft, Apigee, IBM Cloud
Integration Platform
CLOUD
• Cloud & Hybrid Cloud solutions• IBM Cloud• Amazon EC2• Google Cloud• Microsoft Azure
BIG DATA
• IBM Watson• Data Analytics• Internet of Things (IoT)• Beacon, Sensors• Eg: Connected Car
E-COMMERCE
• eCommerce Development using• WebSphere Commerce, Magento, Hybris• BOPIS implementation• Mobile Commerce• Online to Store integrations• Commerce Enterprise Integrations
• Digital Experiences (multi channel)• Full stack development• Chatbots• Angular, React, Node, SAPUI5 etc.
October 10, 2019 © 2019 OpenLogix Corporation. OpenLogix and Customer Confidential
PARTNERSHIPS
October 10, 2019 © 2019 OpenLogix Corporation. OpenLogix and Customer Confidential
OPENLOGIX CUSTOMERS
STRICTLY CONFIDENTIAL – For review by CUSTOMER personnel only.
Here is a partial list of our customers. Please note that we might have done work directly there or in partnership with IBM or IBM BP.
October 10, 2019 © 2019 OpenLogix Corporation. OpenLogix and Customer Confidential
• TOOL SELECTION, ASSESSMENT, AND POC:
– Build an API strategy around integration.– Help with selecting an API tool– Identify Pilot/POC Use Case(s)– Discovery Process– Migration Assessments
• TOOLS:– MuleSoft Anypoint Platform– IBM APIC, BPM, IIB, Cloud Integration Platform– Google Apigee– Software AG webMethods– TIBCO– Dell Boomi– Oracle Integration Cloud– AWS Lambda, API Gateway
INTEGRATION CAPABILITIES
• INTEGRATION SKILLS:
– 125 Integration resources in the US– Over 85 integration skills in India– Skills with multiple integration vendors
• WHY OPENLOGIX?
– Over 13 years of integration expertise.– Strong technical capabilities.– Experienced in delivering integration solutions to
over 100 customers.– Worked on Integration Projects from Mid-Size
customers to larger enterprises.
• EXPERIENCED IN INTEGRATING WITH
85% OF OPENLOGIX REVENUES COME FROM INTEGRATION RELATED SOFTWARE AND SERVICES
October 10, 2019 © 2019 OpenLogix Corporation. OpenLogix and Customer Confidential
OPPORTUNITY
Digital Transformationis a $20 trillion market opportunity over the next 5 years
Source: IDC MaturityScape Benchmark: Digital Transformation Worldwide, 2017
DX is a board-level initiative. IDC has identified $20 trillion of market opportunity, or 25% of global GDP, to be realized over the next five years. CEOs see the path to capturing this opportunity as becoming technology centric to deliver new customer experiences.
Shawn Fitzgerald, Worldwide Digital Transformation Strategies at IDC
October 10, 2019 © 2019 OpenLogix Corporation. OpenLogix and Customer Confidential
WHAT IS DIGITAL TRANSFORMATION
“Digital transformation is the process of shifting your organization from a legacy approach to new ways of working and thinking using digital, social, mobile and emerging technologies. It involves a change in leadership, different thinking, the encouragement of innovation and new business models, incorporating digitization of assets and an increased use of technology to improve the experience of your organization's employees, customers, suppliers, partners and stakeholders.”
Source: The Agile Elephant - http://www.theagileelephant.com/what-is-digital-transformation/
Existing Assets & Re-Use
EmergingTechnology
Ecosystem
Agility
Innovation
Privacy & Security
New Business Models
Omni-Channel
CloudAPI Economy
AIIntegration
October 10, 2019 © 2019 OpenLogix Corporation. OpenLogix and Customer Confidential
THE BEST AND MOST PROACTIVE ENTERPRISES
Walmart saw a 99% decrease in time to deliver resources to developers, from 5 days to 10 seconds*
*https://www-03.ibm.com/software/businesscasestudies/us/en/corp?synkey=Y078508G19359R72
Leverage data from across their organizations
Bring new data sources to fuel their insights
Integrate new applications to glean even more customer info
Expand into new markets and channels with new offerings
October 10, 2019 © 2019 OpenLogix Corporation. OpenLogix and Customer Confidential
WHAT IS A BUSINESS API
• What is a Business API?§A Business API is a public persona for an enterprise; exposing defined
assets, data or services for public consumption§A Business API is simple for app developers to use, access and understand§A Business API can be easily invoked
• What Value Does a Business API Provide?§Extends an enterprise and opens new markets by allowing external app
developers to easily leverage, publicize and/or aggregate a company’s assets for broad-based consumption
• What “assets, data or services” are exposed via a Business API?:§Product catalogs§Store listings§Order status§Inventory§Social interaction
Business API = Web API = Productized Service
App Developer
October 10, 2019 © 2019 OpenLogix Corporation. OpenLogix and Customer Confidential
WHERE IS THE OPPORTUNITY?
OPPORTUNITY
POTENTIAL CUSTOMERS
IN P
ERSO
N
WEB
SIT
E
REACH UNTAPPED OPPORTUNITY
BUSINESS OFFERINGS
TRANSACTIONS, DATA, CONTENT, …
October 10, 2019 © 2019 OpenLogix Corporation. OpenLogix and Customer Confidential
WHERE IS THE OPPORTUNITY?
OPPORTUNITY
POTENTIAL CUSTOMERS
IN P
ERSO
N
WEB
SIT
E
REACH UNTAPPED OPPORTUNITY
BUSINESS OFFERINGS
TRANSACTIONS, DATA, CONTENT, …
SO, HOW DO WE EXTEND OUR REACH?
October 10, 2019 © 2019 OpenLogix Corporation. OpenLogix and Customer Confidential
APIs – ENABLING THE NEW CHANNEL
IN P
ERSO
N
WEB
SIT
E
MO
BILE
APP
S
PART
NER
ING
B2
B
3RDPA
RTY
APPS
SOCI
AL
NET
WO
RKS
IOT
/ DE
VICE
S
BUSINESS APIS
OPPORTUNITY
POTENTIAL CUSTOMERS
BUSINESS OFFERINGS
TRANSACTIONS, DATA, CONTENT, …
REACH EXTENDED REACH
October 10, 2019 © 2019 OpenLogix Corporation. OpenLogix and Customer Confidential
WHERE CAN WE BENEFIT?
Forrester TEI Study Benefit Categories for IBM API Connect
Improved Time To Market
Internal Mobile Projects 20%
Internal Social Media Projects 30%
Internal Data & Analytics Projects 30%
Internal Other Projects 20%
External Partner Projects 25%
Public Projects 35%
Source: Forrester TEI study based on surveys of 32 US-based API Connect Customers, The Total Economic Impact(TM) Of An API Management Solution, a commissioned study conducted by Forrester Consulting on behalf of IBM, February 2017
October 10, 2019 © 2019 OpenLogix Corporation. OpenLogix and Customer Confidential
IMPACT OF AN ENTERPRISE API MANAGEMENT SOLUTION
Forrester Total Economic Impact Study - Three-year model summary results
ROI674%
Total Costs$1.6 million
NPV$11.1 million
($2,000,000)
$0
$2,000,000
$4,000,000
$6,000,000
$8,000,000
$10,000,000
$12,000,000
$14,000,000
$16,000,000
Initial Year 1 Year 2 Year 3
Cas
h flo
ws
Financial Analysis (risk-adjusted)
Total costs Total benefits Cumulative total
Total Benefits$12.7 million
Source: Forrester TEI study based on surveys of 32 US-based API Connect Customers, The Total Economic Impact(TM) Of An API Management Solution, a commissioned study conducted by Forrester Consulting on behalf of IBM, February 2017
Read the full study: The Total Economic Impact™ of an API Management Solution http://ibm.biz/APICTEIstudy
October 10, 2019 © 2019 OpenLogix Corporation. OpenLogix and Customer Confidential
HOW CAN THE API ECONOMY HELP YOUR ENTERPRISE?
Internal Mobile•What data/transactions would your own mobile apps need? •Is there data that is generic (e.g. business locations, rates, etc.)?•Is there data that is specific to individual customers that should be on your app?•What features of the mobile device (e.g. GPS, camera) might be useful in conjunction with your APIs?
Internal Social•Can you react to positive or negative comments about your business?•Can you spot trends or opportunities in social media and raise alerts or take action? •Can you gain insight on your brand and your competition via social media?•Can you do real time analytics combining current customer status/behavior and history?
Internal Data•What data do you collect on your clients? •Would additional audiences inside your company benefit from accessing this data?•Can your data identify market segments that would be of interest to a non-related industry? (e.g. expensive cars are purchased in this neighborhood, lots of child related purchases occurring in this neighborhood).
Internal Other•What data do you need to share across Lines of Business?•Do you need to meet Regulatory Requirements, Industry Standards, Auditing?•Do you need to provide data access to Marketing, Sales, or other parts of the company?
October 10, 2019 © 2019 OpenLogix Corporation. OpenLogix and Customer Confidential
THE BUSINESS OF APIs - MONETIZATION
§ Drives Adoptions of APIs§ Typically low valued
assets§ Drive brand loyalty§ Enter new channels
For Free
Facebook Login API provides free authentication for any Web / mobile app
Developer Pays
§ Business Asset must be of high value to the Developer
§ For example, marketing analytics, news,
§ Capabilities such as credit checks
Developer Gets Paid
§ Provides incentive for developer to leverage web API
§ Ad placements§ Percentage of revenue
sold product or services
Google AdSense APIs pay developers who include advertising content into apps
Indirect
§Use of API achieves some goal that drives business model.
§ E.g. Increase awareness of specific content, or offerings
eBay Trading APIs offer developers access to trading services extending the reach of listings and transactions
API Monetization Understanding Business Model Options
Google Maps API –Uber Pays to use Google’s API.
October 10, 2019 © 2019 OpenLogix Corporation. OpenLogix and Customer Confidential
THE NEXT EVOLUTION OF INTEGRATION IS HERE
October 10, 2019 © 2019 OpenLogix Corporation. OpenLogix and Customer Confidential
IBM API CONNECT KEY CAPABILITIES
October 10, 2019 © 2019 OpenLogix Corporation. OpenLogix and Customer Confidential
MANAGE THE ENTIRE API LIFECYCLE (PLAN TO RETIRE)
Manage APIs through the API Lifecycle
• Define & Import REST or SOAP APIs to enable clients to evolve their SOA tier
• Package APIs into Products and tailor them to target specific consumer markets
• Publish and Promote across different environments to align with DevOps practices
• Manage and Control API Lifecycle and versioning from staging to deprecation to meet corporate governance needs
• Subscription and Community management to grow go-to-market channels
October 10, 2019 © 2019 OpenLogix Corporation. OpenLogix and Customer Confidential
IBM API CONNECT COMPONENTS
Developer Portal
API Manager
API Gateway
For developers (API consumers)
For API owners, developers, business users
(API providers)
Developer Toolkit
Container Manager*
Enforce runtime policies to secure & control API traffic
For developers to create, test APIs locally &
DevOps to automate API tasks
Execute API & Microservices business
logic in Node & Java
For operations, unified ops & mgmt for microservice
runtimes Microservices Compute Runtime
* Container manager can be IBM supplied cloud service or any other container manager of your choice
AnalyticsGathers actual API usage data (business and
technical)
October 10, 2019 © 2019 OpenLogix Corporation. OpenLogix and Customer Confidential
API Connect: Flexible Licensing and Deployment
Deployment
Deploy where it’s most convenient for you• Deploy on IBM Cloud• Deploy to 3rd party clouds• Deploy on-premises
LicensingPay only for what you need • Subscription (API calls/month)• Perpetual (per PVU, unlimited API calls)
Number of APIs & API Products Unlimited
Number of API Application Developers Unlimited
Cloud infrastructure on IBM Cloud Included
Data transfer on IBM Cloud Included
October 10, 2019 © 2019 OpenLogix Corporation. OpenLogix and Customer Confidential
API CONNECT OPTIONS
API Connect Essentials (aka Lite)
API Connect Enterprise
For Developers For Departments & Cross Enterprise
No charge, with Forum support Paid, with IBM support
50K API calls/mo
- PayGo: 100K API calls/mo & above- Subscription: 5 Million API calls/mo
& above- Maximum flexibility with yearly call
volume measurement (e.g. API calls / Yr)
• IBM Support• Additional API calls• HA requirements• Advanced API Gateway Policies
October 10, 2019 © 2019 OpenLogix Corporation. OpenLogix and Customer Confidential
IDC – MARKET SHARE NUMBERS FOR APIM TOOLS
IBM has largest share at almost 2X nearest competitor
Red Hat market share is 5th place – acquisition expected to complete in Q3 2019.
Source: Worldwide Integration and API Management Software Market Shares, 2018: Portable Cloud Integration Is a Fastest-Growing Segment, by IDC, published 6/2019
IBM’s API Management Undisputed #1 in Market Share – Again
October 10, 2019 © 2019 OpenLogix Corporation. OpenLogix and Customer Confidential
FORRESTER WAVE – APIM SOLUTIONS
Analyst Firm Lists IBM API Connect as an API Management Leader
• Ranked as Leader by all AnalystsüForrester, Gartner, IDC, Ovum
• Trusted by enterprises of all sizes across industries and geographiesü500+ API Connect clientsü2,000+ DataPower Gateway clients
October 10, 2019 © 2019 OpenLogix Corporation. OpenLogix and Customer Confidential
WHY IBM API CONNECT?
[1] Comprehensive API solution• End-to-end integrated experience across API lifecycle - create, manage, secure, socialize, analyze, test, and monitor APIs through single offering • Built-in, integrated support for API & Microservice creation using rapid model-driven approach • Agile development provides frequent new functionality. Recognized by analysts as moving faster than competition.• Analyst recognition as a market leader
[2] Flexible Licensing and Deployment Options – On Premise, IBM Cloud and Other Clouds• Runs anywhere with offerings for On-premise and as a IBM managed Cloud Service and on non-IBM Clouds• Subscription or capacity based licensing• Multi-tenant & single-tenant options available• Single vendor for both the Cloud infrastructure and API offering enables quick problem resolution• Same code base everywhere allows you to manage your APIs across the different platforms
[3] Industry leading, purpose-built, secure API Gateway• Built on IBM DataPower that is the industry leading highly performant security & integration gateway • Physical, virtual, or container form factors• Self-contained gateway appliances reduce the attack vector, providing a more secure platform, without requiring any OS, Java, or database components
[4] Single Point of Management across Multiple Clouds• One API Manager instance can manage APIs deployed anywhere – on premise, IBM Cloud, and/or other clouds• Manage multiple API Gateways and Portals deployed on any/all clouds• Move APIs near the Systems of Record as your assets move from on premise to the cloud• Single pane of glass to manage APIs, Products, Policies, Users & Clusters to provide a unified operational view• Manage multiple Lines of Business in a single implementation• Integrate into your DevOps through product APIs and CLI interfaces – all functions available
[5] Discovery of Existing Assets• Only offering that works seamlessly with System z and your SORs via Integrated Service Discovery• Ability to easily consume your IBM Application Connect Enterprise (previously called IIB) Swagger docs and manage your APIs and flows
[6] An ecosystem we have built that you can depend on• Expand your API reach to millions of developers instantly through the IBM Cloud• Integrate with Watson and Weather APIs to enhance your solutions
October 10, 2019 © 2019 OpenLogix Corporation. OpenLogix and Customer Confidential
INDUSTRY USE CASES
• APIs for Aerospace and Defense Blast Off
• What’s driving APIs in Automotive?
• Banking on APIs
• Drilling into API usage in Chemical and Petroleum
• APIs for CPG – Managing Bathrooms to Supply Chains
• Learning your ABCs using APIs – APIs in Education
• No Shock the Electronics Industry is Charged Up about APIs
• Financial Services – Planning to Retire on APIs
• Government APIs – Do More with Less
• Healthcare APIs – A Cure to Accessing Healthcare Systems
• Healthcare Providers – A Prescription for APIs
• APIs for Insurance – Avoid the Risk of Falling Behind
• APIs: A Prescription for Challenges in Life Sciences
• Media and Entertainment – Hooray for APIs!
• Unearthing API Use Cases in Metals and Mining
• Today’s Special: APIs for the Retail Industry
• ReshAPIng Cities – Using APIs to Build Smarter Cities
• Software Industry API Use Cases – Eating Our Own Cooking
• Telecom and APIs – Now We Are Talking
• APIs are Taking Off In Travel and Transportation
• APIs for Utilities – Let’s Do Something About the Weather!
The place to start: API use cases for every industry –
https://developer.ibm.com/apiconnect/2015/11/01/api-use-cases-for-every-industry/
White Paper Downloads:
• Why Your Business Needs APIs (and Why Your APIs Need IBM API Connect)
• Identifying API Use Cases: Banking
• Identifying API Use Cases: Telecommunications
• Identifying API Use Cases: Retail
• Identifying API Use Cases: Automotive
• Identifying API Use Cases: Government
• Identifying API Use Cases: P&C Insurance
October 10, 2019 © 2019 OpenLogix Corporation. OpenLogix and Customer Confidential
CONTACT
OpenLogix Headquarters 645 Hulet Drive, Suite 100Bloomfield Hills, Michigan 48302
http://www.open-logix.comTwitter: @openlogixLinkedIn.com/openlogixfacebook.com/openlogix
Contacts:
Steve Lokam, Sr. PrincipalPhone: (248) 869-0083Email: [email protected]
