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VIRTUAL ADVISING AND RECRUITING:
Opportunities to Increase Recruitment and Retention of Adult Learners
Cathi Jones
“It is within the power of technology to deliver personalized experiences on a massive scale. Mass personalization has already fomented revolutions in health care, government, manufacturing, marketing, and dozens of other human endeavors, and it would be a strange quirk of the universe if somehow education were exempt from what seems to be a fundamental human dynamic,” (DeMillo, 2012).
VIRTUAL ADVISING AND RECRUITING
What?
Why?
Where and How?
WHAT?
Virtual - adjective
Created, simulated, or carried on by means of a computer or computer network.
(Ex. virtual conversations in a chat room)
WHY?
VIRTUAL RECRUITING AND ADVISING CAN HELP TO “BRIDGE THE GAP” FOR ADULT LEARNERS IN
HIGHER EDUCATIONPROVIDING A RELATIONSHIP WITH THE CAMPUS
For every year of this report series online enrollments have increased at rates far in excess of those of overall higher education.
The number of additional students taking at least one online course grew as much this year as it did last year.
The number of students taking at least one online course increased by over 570,000 to a new total of 6.7 million.
The proportion of all students taking at least one online course is at an all time high of 32.0 percent
Changing Course: Ten Years of Tracking Online Education in the United States – Allen & Seaman (2013)
INCREASING RETENTION COULD ALLEVIATE BARRIERS TO GROWTH IN ONLINE INSTRUCTION
CAMPUS TECH COUNTS
87% of current college
students considered their
institution’s technology offerings
when selecting their college
92% of administrators say
their #1 priority is:
Attracting and retaining students
*From the CDW G 21st Century Classroom Report, www.cdwg.com/21stCenturyClassroomReport
Adult Students
COMMON CHARACTERISTICS OF ADULT STUDENTS LEND TO USING VIRTUAL TECHNOLOGY
Research on Adult Learners: Supporting the Needs of a Student Population that Is No Longer Nontraditional By: Jovita M. Ross-Gordon
TECHNOLOGY HELPS HIGHER EDUCATION INSTITUTIONS PROVIDE FLEXIBLE , EFFICIENT CONTACT WITH THE ONLINE ADULT LEARNER
PREPARATION FOR RECRUITING SESSION
ADVISOR/RECRUITERSTUDENT
•BOOKMARK INFORMATION FOR PROGRAM
•EMAIL INFO TO STUDENT BEFORE APPT.
•HAVE ADVISING SHEET READY
•SEND INSTRUCTIONS OR GIVE THEM URL FOR INSTRUCTION PAGE
•CHECK EQUIPMENT (INCLUDE HEADPHONES FOR FEED BACK IF NECESSARY)
• ASK FOR FEEDBACK FROM STUDENT (SURVEY, COMMENT, ETC.)
•MAKES VIRTUAL APPT. WITH ADVISOR
•RECEIVE EMAIL FROM ADVISOR WITH INFORMATION FOR SESSION OR LINK TO INSTRUCTION PAGE INCLUDING EQUIPMENT SUGGESTIONS
•SEND ADVISOR TRANSCRIPT
•CHECK EQUIPMENT (INCLUDE HEADPHONES FOR FEED BACK IF NECESSARY)
• JOIN ADVISOR CALL OR SESSION
Skype Google Hangouts
Big Blue Button
3 Technological Methods Used
SKYPE AS A TOOL FOR VIRTUAL RECRUITING
STATUS NOTIFICATIONS VIA SKYPE
VIRTUAL ADVISING SESSION IN SKYPE
OPTIONS IN SKYPE
ADDING PEOPLE TO A CALL
CHECKING EQUIPMENT
BIG BLUE BUTTON VIA SAKAI:SETTING UP MEETING WITH STUDENT
CREATING THE MEETING
SELECTING PARTICIPANTS
EMAIL STUDENT RECEIVES WITH INFO FOR MEETING
SAKAI SESSION WITH STUDENT USING BIG BLUE BUTTON
SAKAI SESSION WITH STUDENT USING BIG BLUE BUTTON
GOOGLE HANGOUTS
VIDEO CONFERENCING COMPARISION CHART
Product # of part. Recording Presentation Sharing
Privacy Support
Mobile/ios support
Skype 2yes with 3rd party software; Evaer; records to hd.
yes, only with one voice calls
Skype loginyes/ios/android/blackberry/windows phone/kindle
Facebook 2 no no Facebook login no/no ios
Google Hangout Up to 10 yes
yes; desktop sharing and send files
Google + user login not student email
yes/ios/android
Big Blue Button Up to 80 yes yes, desktop
sharing student # login Android; needs
flash for ios
Hello(Firefox) 2 no no not sure yes
Tango 2 no no not sure yes
REFERENCES
Allen, I. Elaine, Ph.D. & Seaman, Jeff, Ph.D. (2013). Changing Course: Ten Years of Tracking Online Education in the United States. Retrieved from:
http://onlinelearningsurvey.com/reports/changingcourse.pdf CDW G 21st Century Classroom Report (2011). CDW Government. Retrieved from
www.cdwg.com/21stCenturyClassroomReport Ross-Gordon, Jovita M. 2003. “Adult Learners in the Classroom.” In “Meeting the
Special Needs of Adult Students,” edited by Deborah Kilgore and Penny J. Rice, special issue, New Directions for Adult and Continuing Education 102: 43–52.
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