IT Interventions in Rural India

8/3/2019 IT Interventions in Rural India

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14000 kiosks in various States


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Bhoomi-Online delivery of landrecords in Karnataka


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The project happened in Karnataka

Project coverage

6.7 million farmers: 35 million beneficiaries

. 20 million land records (0.6 hectare

average size of holding)

203 project locations serving farmers from

27000 villages


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Its all about agricultural land record

reforms

Data in land records

Demographic data, Economic data, Legal rights

47 information fields owners, tenants, crops, yield,irrigation sources, mortgage details, soil, bank loansetc

Critical to farmers

Basis for ownership & loan

Instrument of social justice

Poor records lead to litigation & social unrest

Ensure government gets its due returns

- Critical for economic growth


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The essence of Bhoomi

Bhoomi is a farmer friendly mechanismto access and update land records

using state of art technology


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Farmers availing services


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Farmers availing services


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Land records : Then & Now

Low visibility

Cumbersome

Harassment

Computerised

Transparency

Up to date

Easy access

Manual records

Citizen friendly

Dated records

Tamper Prone Secured


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The path traversed-amazing numbers

Data entry

10000 plus officials underwent training on datapreparation and validation process

20,000 man-months legacy data entry involving 1200operators

Validated 20 mn records through 6.7 mn farmers and9000 Village officials

Bhoomi software & Training

Fully developed in-house by NIC,Bangalore

Requirement specification throug

h16 works

hops-participatory development

700 man-months development effort

Development in local language

1000 + village officials trained


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The transition in documentation


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Transparency ensures social

equity Gone are the days when Village

Accountants would be able to dole favors

on extraneous considerations

First in first out mutations in BhoomiNo more discretion to favor influential people


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Multiple stakeholders benefit

Bhoomi

Banks

Judiciary

Private firms Easy implementation

Manpower redeployment

Planning inputs

Protect govt. land

Citizen friendly

Quick, harassment free

Records tamper proof

Simple mutation process

Easier farm credit

Less litigation


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Bhoomi has touched farmers

lives 6 Crore copies have been provided fromthe Bhoomi kiosks

1.5 crores copies provided to citizens every

year

Mutation incidence has increased 3 fold

Land based litigation down by around 50%

as per revenue department officials


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What has Bhoomi achieved Handwritten records fully substituted by computerised

records- a legal framework in place

Imposition of user charges with better delivery of servicesmake scheme viable and sustainable- Collection of Rs 1.5Crore per month as against annual total expenditure of Rs

18 Crore on project Till date Rs 88 Crore user charges collected

Land records in public domain

No application, no identity requirements

Land records and mutation status on web

Biometrics authentication- Non repudiation feature

Crop data updated three times a year

Rabi Khariff and Summer


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What Bhoomi has achieved State data centre established centralizing 20 million records VSAT network connecting all 203 locations of BHOOMI

Electronic integration of BHOOMI with KAVERI (Registration

project) in place

Survey process now being integrated into Bhoomi Integrated Mutation

Bhoomi being PKI (Public key infrastructure) enabled so as

to comply with IT act 2000

Pilot on PKI implemented


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Recent developments in Bhoomi

Using Hand held devices like Simputer and mobile

phones for online data capture

Avoid drudgery of current manual crop collection and

batch

updation Offloading distribution of records to privates sector

By providing connectivity to Bhoomi data base

800 rural telecentres under NEMADDI project in place

Providing value added services to farmers from 800 ruraltelecentres

42 other services like social pensions, income and

caste certificates etc,


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ITC eChoupal

Creating Shareholder Value

throug

hServing Society


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The Context

72% of India lives in its villages

60% of workforce related to Agriculture

Agriculture accounts for 24% of GDP

Therefore, Low Rural per capita incomes

Nearly 200 Million people live at the margin


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The State of Indian Farmer

Small Landholdings

Low literacy , Low Income

Over dependence on Rain

Weak Infrastructure

Underserved on supply side

Monopoly channel on demand side

Over dependence on intermediaries

Low productivity Low risk taking ability

Low share of consumer spend


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Low Risk Appetite

Weak Market

Orientation

Low InvestmentLow Margins

Low ProductivityLow Value Addition

Caught in a vicious

cycle ofunderdevelopment


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The e-Choupal Challenge

Break the Vicious Cycle and Kick start a

Virtuous Cycle of development

A transformational initiative to Create

markets before Serving them


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The eChoupal SolutionEmpower the farmer

Create Collaboration to provide qualityinformation and extension services to buildcapacity to manage

Create Competition both supply side anddemand side To Make available reliable and cost effective inputs

To Connect with markets national & international

Eliminate wasteful and parasitic intermediation

Thus, capture larger share of growingconsumer spend for the farmer


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The eChoupal infrastructure

What is it ?

ICT Kiosk with Internet Access and LocalLanguage Content (Weather, Prices, FarmingPractices etc)

In the house of one trained farmer, Sanchalak

Within walking distance of target farmers

Warehousing Hub with Internet Access

Managed by the erstwhile middleman,

Samyojak Within tractorable distance of target farmers


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The ITC eChoupal Scale

Launced in June 2000, 'e-Choupal', has alreadybecome the largest initiative among all Internet-based interventions in rural India.

'e-Choupal' services today reach out to over 4million farmers growing a range of crops -soyabean, coffee, wheat, rice, pulses, shrimp -in over 40,000 villages through 6500 kiosksacross ten states

Madhya Pradesh, Haryana, Uttarakhand,Karnataka, Andhra Pradesh, Uttar Pradesh,Rajasthan, Maharashtra, Kerela and Tamil Nadu


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In Conclusion

Agriculture a source of livelihood for millions of small farmers

Rural wealth creation in agriculturethrough securing empowerment,collaboration and competition

IT

C eCh

oupal - a transformationalinitiative for sustainable development ofsociety


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Development Alternatives Group

A non-profit organisation established in 1983 creating

large scale sustainable livelihoods.


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Welcome to

Technology and Action for RuralAdvancement (TARA)


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TARAhaats Vision

Empower people to achieve their aspirations

using information and communicationtechnologies.


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A vision achieved by

Using the latest technology

To design and create products andservices for local needs

Delivered at the customers doorstep

In the local language At affordable prices


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A typical TARAkendra

3 PCs

Printer/Web cam

Dial-up Connection Back up Generator


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Buying & Selling


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Working

TARA Marketing Associate (TMA) work on a 100% commission based

program.

Equipped with product training and selling techniques

Serve to a cluster of 20 villages

Products include cooking stoves designed byDevelopment Alternatives.

Alliances for rural distribution

ICICI Bank for financial services,

Philips for energy efficient lighting products,

Microsoft for education related products,

The Government of India UNDP's ICT4D programme for Enterprise

Development services,

SCOJO Foundation to market reading glasses.


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Services

LiteracyTARAakshar - Literacy Program

Quality Controllers/Instructors

MasterTrainers

Students


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Education - TARA gyan

TARA gyan

Job Skills

1. Diploma in IT (DIT)

2. Diploma In IT Plus(DITP)

3. Tally 5.4 Accounting Software

4. Tally 9.0 Accounting Software

5. Working with Computer Hardware6. Master Computer Hardware

7. Networking Essentials

8. ComputerTeacherTraining

9. IT forTeachers

10. Desk Top Publishing

Life Skills

1. English Learning Programme

2. IELTS (International English

Language Testing System)

3. Personality Development

Basic Skills

1. Baisc IT

2. Basic IT Plus

3. TARA Lite

4. ABC ofComputers

5. Computer Fundamentals


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Agri Advisory


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Communication

TARA haat has established partnerships with over 500 NGOs

and rural entrepreneurs across Madhya Pradesh, Uttar

Pradesh, Chattisgarh, Jharkhand, Bihar and Maharashtra will

be of particular interest to the Village ResourceCentres

Programme.

It provides vocational training, community development,

information and e-governance through a host of programmes

customized for local communities (e.g. TARAchetna,

TARAMeljol).


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ICT & Rural Entrepreneurship

It focuses on providing entrepreneurship opportunities to youth,

women and self-help groups through the rapidly expanding network

ofTARAkendras, TARAhaat's rural business-cum-community

centres.


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Information Provided


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Agriculture

Agroforestry

Commercial Trees

Crops Fertilizers

Herbicides Insects

Loan Schemes

Nursery

Organic Farming

Plant Diseases

Planting Systems

Soil

TractorMaintenance Types OfFarming

Weeds


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Water

Chlorinating water pools

Harvesting and conversation

Rooftop waterharvesting

ContourTrenching Terracing

Check dams

Water logging

Moisture retention in soil

Strip Cropping

ContourFarming


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Law

You and Your Employer

Marriage

Woman's Right To Property

You and The Police

First Information Report Land Equisition

Working Hours

Legal Marriage

After Talaq Right On Child

After Talaq Maintenance Dowry

Talaq

Child Labour


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Schemes

TARAhaat's effort, besides listing out relevant schemes for

your region, is to provide you with detailed information about

eligibility for the scheme, person in-charge, and the documents

necessary for application. For your convenience and ease of

use, the list of schemes is separated into various sections like

Agriculture, Vehicle Purchase, Employment, Insurance,

Housing, Health and Literacy.


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Other advisory services

Governance

Health

Livelihood Railways Information


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TARAhaat Strengths -

Demonstrated ability to identify and deliver need-based

services

Robust business model and demand-driven services

Commercial viability by design

Carefully planned expansion of networks

Creating local capacity to offer diverse products/services

Strong field-support

To nurture first-time entrepreneurs

To build linkages with local governments and communities

To collate local content for better services and impact


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Gyandoot

Knowledge Messenger in Madhya Pradesh.

G-2-C and C-2-G services.

Based on Public Private Partnership.

Gyandoot Council, the district government andthe kiosk manager.

Gyandoot is a non-profit organization, while thekiosk manager is a private individual, mainly alocal entrepreneur. T

The District Magistrate is the president of theCouncil and the Council has a Chief ExecutiveOfficer as its secretary.


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1.Commodity/ MandiMarketing Information System.

2. Income Certificate.

3. Domicile Certificate (mool niwasi).4. Caste Certificate.

5. Landholder's passbook of land rights and loans

(Bhoo adhikar evam rin pustika).

6. Rural Hindi e-mail.

7. Public Grierana Redressal (Shikayat Nivaran)

8. Forms of Various Government Schemes.9. Below Poverty Line Family List.

10. Employment news.

11. Rural matrimonial (Vivah Sambandh).

12. Rural Market (Gaon ka Bazaar).

13. Rural News Paper (Gram Samach

ar).14. Advisory module (Salahkar)

15. E-education.

16. General Provident Fund.

17. Khasra Nakal Avedan.

Documents

IT Interventions in Rural India