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MADE IN INDIA
MADE IN INDIA
The 26th January Fiasco “Sabse sasta din”.• 26 ko 26.• Extension of promotion for 2 more days.
Post 26 Jan effect.• Understanding the emotions determining shopping
behavior (Greed, Fear & Envy).• Division of India- India 1(Consuming class), India
2 (Serving class) & India 3 (Struggling class).
MADE IN INDIA
Roadblocks
Discouragement and disbelievers. Neither financial muscle or business legacy. Learning by making mistake.
MADE IN INDIA
Concept of Indian-ness Look and feel of “mandi” Trendsetter. (packaged + loose food grain offering
both within the store) Every store was set up keeping the diverse culture,
taste and preferences of the city or locality.
BUILT FROM SCRATCH
BUILT FROM SCRATCH
Challenge Dogmatic Rules Disco dandiya. Moved away from traditional family business. Dislike “Parta”.
The “Stonewash” story.
The Preserver, Creator & Destroyer.
Entrepreneurship is about thinking big, believing in your own ability and going ahead with huge risks even if you
are aware that some of the ventures may not be successful.
……..KISHORE BIYANI
DEFYING THE ODDS
DEFYING THE ODDS
All Started with WBB. Establishment of brand.
First retail experience.
Manz Wear Private Limited to Pantaloon Fashion
Focused On Brand Building. Heavy expenditure on advertisement & publicity.
DEFYING THE ODDS
The New Age Barter.
Pantalength
Failure of Franchise Model .
THE NEW, NEW THINGS
THE NEW, NEW THINGS
PANTALOON Marriage hall to the mega show room Patloon to Pantaloooooooons.
THE NEW, NEW THINGS
Indianizing The Fashion. Defining “Fashion” Lemon-mirchi
Traffic Drivers. Visual merchandizing. Complete bouquet of product across the categories. Shorter Mind to market. “Fast Fashion”
First anniversary celebration.
FOR GOD, COUNTRY & BIG BAZAAR
FOR GOD, COUNTRY & BIG BAZAAR
The Small Town Experience.
The Product Price Psychology.
The Ambience Psychology Over Crowded Staff uniform
The Sarvana Stores Hypermarket to city. Not a box structure
BIG B Design. Shopping a family fun. Cluster of mini bazaar.
The BIG B Kick off. Location. White Shirt Mistake.
Diversity calls. Store manager as decision maker. Focus on merchandising.
FOR GOD, COUNTRY & BIG BAZAAR
FOR GOD, COUNTRY & BIG BAZAAR
“Is se sasta aur accha kahin nahi”
The Consolidators.
The Food Bazaar. Vashi APMC (Agri. Produce mktg. committee).
Customer Should Buy.
Retail Is About Balance Between Right & Left Brain.
FOR GOD, COUNTRY & BIG BAZAAR
Consolidating With Partners.
Diseconomies Of Scale. Mumbai Dharavi Kolkata Metiabruz
Volvo Trucks VS Bullock Carts.
Are The Days Of Neighborhood Kirana shop Numbered?
BOLLYWOOD CALLING
BOLLYWOOD CALLING
Indian Emotional Connect .
Communicate In Local Connect. Gupi Kukde one liners. The fake currency advertisement.
The Unpaid Advertisement Vehicle.
BUSINESS @ THE SPEED OF THOUGHT
BUSINESS @ THE SPEED OF THOUGHT
The HR-PR Factory.
Learn and Unlearn.
The Real Estate.
The Destination Mall:- “CENTRAL”.
The KB Wholesale Market.
BUSINESS @ THE SPEED OF THOUGHT
Future Capital Holdings.
The Easy Credit Option.
Who are we?
The Future Group
THE PANTALOON WAY
THE PANTALOON WAY
Design Management. Prototyping Scenario Planning Trial & Error No “ Ceteris Paribus”
The IDIOM Story.(Tesseract + Eisgn)
MEMETICS. Viral Marketing
BUSINESS OF LIFE
BUSINESS OF LIFE
Family Way.
Art Of War.
Success Or Failure.
WHO SAYS ELEPHANT CAN’T DANCE?
WHO SAYS ELEPHANT CAN’T DANCE?
A Picture Of A Leader.
Managing The organization.
A Technological Approach.
The Inflection Point.
Creative Economy.
