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Seminar Announcement | Summer 2015
Technology and Innovation Management
IT-driven Ideation & Innovation at Merck
Contact: Prof. Dr. Alexander Kock Oliver Gretsch ([email protected]; -72123)
Cooperation Partner: Andreas J. Schindler Director IT Ideation, Innovation & Technology Foresight Group Information Services
21.01.15 | Technologie- und Innovationsmanagement | Prof. Dr. Alexander Kock | 2
Goals and Tasks in the Seminar
Goals Tasks
Results
§ IT Department of Merck KGaA is looking for user centric IT innovations supporting strategic goals of internal customers
§ Ideation and innovation processes should be built on “customer first” focused innovations.
§ Motivated students, willing to face a challenge, analyze the given situation and interview stakeholders to build a profound strategy for IT-driven Innovation
§ Analysis and interpretation of the given situation at Merck
§ Interviews of stakeholders § Propositions for a strategy to
establish a highly sophisticated innovation and technology foresight process at Merck
21.01.15 | Technologie- und Innovationsmanagement | Prof. Dr. Alexander Kock | 3
To Do’s in the Seminar
Marketing & Sales R&D Manufacturing
& Supply Enterprise
Management
IS is providing services to the following business domains:
§ You (in teams of 3 students) will… § Analyze the current innovation situation at IS and Merck § Conduct interviews with internal IS partners and business peers in one of the
business domains § Map IS internal and customer expectations § Cross-collaborate with the other teams to ensure innovating at the right areas
to support customer needs § Present your suggestions in front of the IS leadership team § Build the foundation and ecosystem to allow IS employees to innovate (with
the standard innovation toolkit)
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Participants
§ 15 students (in teams of 3) in Master’s study (Wirtschaftsingenieurwesen or Wirtschaftsinformatik)
Contributions & Requirements
§ Participation in seminar kickoff, mid-term presentation and final presentation
§ One theoretically well-established written seminar paper (50% of the grade; team; language German or English)
§ Presentation of the team results (35% of the grade; individual; English)
§ Your participation and engagement during seminar discussions and the interviews (15% of the grade, individual)
Partner: Merck, IT Ideation, Innovation & Technology Foresight, Darmstadt
§ Cooperation partner will provide student teams with information and access to interview partners. Current challenges of IS at Merck will be presented.
Requirements
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Preliminary Course of Action
April Aug.
Week 29 Final Presentation at Merck in Darmstadt
Week 21 Mid-Term Presentation and possibilities for cross-collaboration (@TU Darmstadt)
Week 28 Submission of written seminar paper
Meeting with mentor from TIM (on demand)
July June
Week 16 Seminar Kickoff and task description together with Merck (@TU DA or Merck)
Meeting with mentor from TIM (on demand)
May
2015
