Embed Size (px)
Citation preview
LINKEDINLinkedin: Smarter Ways for your
Job Search
LINKEDINLinkedin: Smarter Ways for your
Job Search
Communications Expert – 15 years
Global Citizen: Singapore, India, Australia, Europe,
US and Canada
Clients: HP, Cisco, Philips, Sun, Levi’s, Deutsche
Bank, Siemens AG
Owner of CrackerJack WordSmiths Inc.
Self Employed Consultant & Faculty @George
Brown College Writer | Trainer | MentorSumedh Nene
Is this you?
Your application like a needle in the hay stack?
Filtered-out by the code-driven ATS?
Not getting past the “apply-online” stage?
Then you’re at the right place.
I’ll show you how to integrate Linkedin in your Job Search Repertoire
GET STREET SMART~200 Million Members
Keyword StrategyBuild your Network
Profile Optimization
SIGNAL
Getting
Hired on
Word Cloud
KEYWORD STRATEGY
Wordle.net
Resumes:
Copy the desired job description
Paste into word cloud tool
Peel out keywords
Linkedin Profile
Websites from your domain
Companies you are interested in
Sprinkle generously
Suggested Strategy
Determine primary Keyword Phrase – should be your most ideal / desired job title
Enhance it into a 4 word phrase <Quality Assurance Manager Automation>
4 words allow you to rank on any combination of the words
Avoid more than 4 words - may dilute results
OPTIMIZE PROFILEWhat makes you so Unique?
Optimize Profile
Use websites, job descriptions to
Anticipate keywords
Include past company names, titles, locations (even postal codes)
Get recommendation - AMAYC
Include a STAR story
SEO Your Profile
#1. Tagline
#2. Current Title
#3. Past Title
#4. Summary
#5. Specialties
Advanced Search
Did you:
Use right keywords in your profile?
Identify your location?
Call to action?
The Litmus Test
Your target title
Your target area / location
Search
Track your Profile’s Progress
Increase frequency:
Frequency at which profile viewed
Frequency of being searched
How big is your network, how well are you connected?
How has your network grown
BUILD YOUR NETWORKThe gas in your job search
Add Connections
Super Connectors The Who’s who of your
industry
Well networked - 500+ connections
You get only 3000 invitations
Invite super connectors
Become a super connector yourself
Get people to want to connect with you
Life without a solid network is very tough on Linkedin
A larger network makes it easier
Build Large Network
Inbound Jobs
Outbound Networki
ng
Perceived Value
Connected
Perceived Insider
Positioning
SIGNALFilter the background noise
Filter the Updates Network with the right
people: who is hiring?
With SIGNAL only see who you what to see
Uses status updates to track what’s happening
NEW FEATURESMaximize your options
Are you aware of… Recommendations and
Endorsements
Jobs you may be interested in
In common with
Polls
Outlook Social Connector
LI CAVEATSKeep in mind…
Small things make a big splash Don’t waste your invites
Make it easy for others to connect – show your email ID
LI Profile your resume
So, here’s your RoadmapFirst:
Work on your keyword strategy
Optimize your profile
Upsize your network
Connect with super connectors
Become a super connector yourself
Next Step:
Leverage SIGNAL
Leverage Twitter
Become a brand yourself
Come up in Google searches
Keep at it
