ItCanWaitEyesontheroad,notonyourphone

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Whereitallstarted

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“Whenitcomestotex7nganddriving,notextisworthalife.ItCanWait.”

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HowItCanWaithasexpanded

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Asourphonesandourrela7onshipwiththemhavechanged,smartphoneusewhiledrivinghasgrownbeyondtex7ngtosocialmedia,websurfing,selfiesandvideochaDng.

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Usingresearchtoinformthecampaign

4

© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

Divingintothebigdatastudy–howdidwedoit?

© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. 5

WorkedcloselywithourBigDatateam

Studied3monthsofanonymousdata

Aggregateddatatoanalyzetrends

Protectedcustomerdatathroughouttheproject

Whatdidwefind?

6

17%Higherrateoftex7ngwhiledrivinginstateswithoutbans(likeTexas)

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Wheredowegofromhere?

© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

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ItCanWait.com@ItCanWait#ItCanWaitKimberlyDarrinkn5033@a[.com

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