It all starts with intelligent connectivity · It all starts with intelligent connectivity 3 What does the network of tomorrow look like? A ‘modern business’ embraces new technology,

It all starts with intelligent connectivity

2It all starts with intelligent connectivity

Executive brief

Your network plays an integral role in helping your business adapt to change and seize opportunities. It will determine:

•Howwellconnectedandefficientyourbusinesscurrentlyis

•Howquicklyyoucandeploynewservicesandrespondtodemands

•Howsecureyourbusinessdataremainsasit’sutilisedinnewways

•Whetheryourteamcancollaborateandworkflexiblyfromanywhere

•Thequalityofserviceyoudelivertocustomersandemployees

•How,whenandwherepeoplecanengagewithyourbusiness.

Beyond this, today’s networks now need to be equipped to:

•Handleever-growingvolumesofrichdata

•Delivernewservicesandapplicationsatspeed

•Enableanywhere,anytimecollaboration

•Support24/7/365customerservice

•Anticipateanddeflectsophisticatedmaliciousattacks

•Scaleupasdemandsincreaseandabusinessexpandsacrossborders.

That’stheessenceofthenetworkofthefuture:agile,open,secure andbuiltfortomorrow’sdigitalbusinesses.

Formodernbusinesses,everydaybringsfreshchallengesandopportunities.Ifyou’retokeep pacewithchangingcustomerdemandsandadvancesintechnology,youmustbeableto adapttowhat’shappeningtoday,whilealsopreparingfortomorrow.


What does the network of tomorrow look like?A‘modernbusiness’embracesnewtechnology, toolsandworkingpatternstostayagile,flexible andeffective.Tomorrow’snetworkswillunderpinthatsuccess,acceleratinginnovationanddeliveringawiderrangeofnetworkandsecurityservices.

Multiple global trends are conspiring to put huge pressure on business networks. Network managers and IT teams are working to manage:

•Ahugeexplosioninthevolumeandvarietyofdatapassing throughnetworks

•Anever-changingsecuritythreatlandscape

•Growingcustomerdemandsfor24/7/365serviceandaccess todigitalresources.


Annualgrowthinnetworktrafficduetodemandforcloudservices,videostreamingand

businessdigitalisation.1

20%The modern business runs on data. Every user, app, customer and device generates huge volumes of data, and it all gets carried on the network.

Asdatavolumesincrease,networksarebeingputunderhugestrain.Formanybusinesses,reachingcapacityandhittingbandwidthlimitsisarealandpresentdanger.

Ifyournetworkcan’thandlethevolumeoftrafficpassingthroughit,yourbusinesscan’toperateorserveitscustomerseffectively.Everytimed-outrequestmeanslostproductivity–andpotentiallylostrevenues.

Increasingcapacitycanbecostly,buttherealissueisthatescalatingdatavolumesarejustpartoftheproblem. Thedatadelugealsoputsmassivepressureonnetworksto:

•Supportthemovement,storageandaccessofawide rangeofnewfiletypes

•Prioritisebandwidthsothatthemostimportantdata doesn’tgetlostinthenoise

•Keepalldatasecureasvolumesexplode.

Expandingyourexistingnetworkcan’tsolveallthoseissues. Itrequiresanewapproach–onethat’sflexible,scalable,manageableandagileenoughtokeepupwithever-growing datademands.

Coping with the explosion of data

1 TakenfromVodafoneRNC‘DigitallyEnableyourEnterprise’infographic

Trend #1


As you deploy new devices, apps and services, you’re not just adding capabilities – you’re adding vulnerabilities.

Whenyoudeploythoseendpointsyourself,youhaveacertainamountofcontrolovertheirsecurity.Butifdevicesandtools areownedandusedbyemployeesaspartofa‘bringyourown IT’programme,keepingthemsecureandensuringthatthe peopleusingthemarefollowingsecuritypoliciescanbe extremelychallenging.

Hackerswantaccesstoyourappsanddata,andwhethertheytargetthemdirectlyorthroughyourever-growingnumberofendpoints,you’reonlyassecureasthenetworkthatconnectsyou.

Somemaliciousattackseventargetthenetworkitself.Distributeddenialofservice(DDoS)attacks,forexample,havebecomecommonplace.Theyareeasytoexecuteandcanbringanetworktoitskneesinminutes.

Withthefrequencyandvarietyofmaliciousattacksgrowing everyday,youneedanetworkthat’sequippedtohelpyouidentify anddeflectattacksinrealtime.

Emergingnetworktechnologiesandfunctionalitythatmakeiteasiertodetectanddefendagainstattackswillsoonbecomecommonplace,enabling:

•Firewallsandotherdefensivemeasurestobespunup anddeployedinaninstant

•Rapiddetectionofmalicioustraffic

• Totalnetworkvisibility,lettingyouseeeverythingthathappensacrossyournetwork.

Cyberattackswillonlybecomemorefrequentandsophisticated.Definingnetworksthiswaygivesyourbusinessthebestchance ofanticipating,deflectingandprotectingagainstmaliciousattacks.

Ofdigitalbusinesseswillsufferamajorservicefailuredueto

theinabilityofITsecurityteamstomanagedigitalrisk.2

60%

2TakenfromVodafoneRNC‘DigitallyEnableyourEnterprise’infographic

Growing networks are a security risk

Trend #2


Factorbywhichinvestmentinon-demandservicedelivery

grewbetween2010and2015.3

265

3TakenfromAccentureStrategy‘On-demandisindemand’PDF

For today’s customers, constant access to services and digital resources isn’t a demand – it’s a basic expectation. To deliver always-on service, you need an always-on network.

Whetheryou’redealingwithtraditionale-commercewebsites, newconsumerappsorboth,yournetworkiswhatunderpins andensuresconsistentdigitalcustomerexperiences.

Thatmeansyournetworkmustbeequippedtohandleconstanttrafficoutsideoftraditionalpeakhours.Andyouneedtobeable tomanageandmonitoritinrealtime,allthetime.

Forteamsmanagingenterprisenetworks,thatmeansfinding newwaysto:

•Increasethevisibilityofalltrafficandactivityacrossthenetwork

•Scaleresourcesupanddownasrequired,inrealtime

•Deploynewservicesquickly,inlinewithchangingcustomerdemands.

Wheneveryminuteofdowntimemeanslostrevenues,nodigitalbusinesscanaffordtorelyonlegacynetworkinfrastructure todelivermoderncustomerexperiences.

Withsoftware-definednetworking:

•Bandwidthandresourcescanscaleupordowntoensure aconsistentcustomerexperience

•Newservicescanbeprovisionedanddeployedatspeed,tomeetcustomerdemand

•Thenetworkisvisibleandmanageable,enablingrapidchangeswithoutaddinghardware.

Theresult?Moreconsistentdigitalexperiencesforcustomers,easiermanagementforyournetworkteamsandnomorelostrevenuesorbranddamagefromunexpecteddowntime.

Customers demand always-on experiences

Trend #3


New devices, apps and services all put huge pressure on your network. For a successful digital transformation, your network must be able to cope with three key challenges:

•Meetcapacityandbandwidthdemandsofthesenewdevicesandservices

•Facilitatethetransportandavailabilityofhugevolumes ofbusinessandcustomerdata

•Enablerapiddeploymentofnewservicesandtechnology, soyourbusinessstaysaheadofthecompetition.

Digital transformation is putting huge pressure on networks


From cloud and IoT to mobility and machine learning, digital workplace technologies enable people to work flexibly, effectively and efficiently.

Buildingadigitalworkplacemeans:

•Deployingandmanagingawidearrayofmobile andsmartdevices

• Enablingteamstocollaborateandcommunicate wherevertheyarearoundtheworld

•Supportingbandwidth-heavyworkservicessuch asvideoconferencingandfiletransfer

•Deployingnewcustomerandproductivityapps.

Ensuring your network can support a digital workplace

Challenge #1

Anyoneofthosethingscanputoverwhelmingpressureon alegacynetwork.Combinethemandtheresimplyaren’ttheresourcestohandlethemall.

Tosupportadigitalworkplaceinitiative,anetworkmustbe:

•Highlyscalable,sonewservicescanbedeployedquickly

•Builttosupportthevolumeandvarietyofrichdatahandled bymodernbusinesses

•Secureenoughtosupportanytime,anywhereworking withoutputtingdatasecurityinjeopardy

• Manageableinrealtimesothatprioritybandwidth canbeassignedwhenneeded.


Business intelligence and analytics tools turn data into insight, making your enterprise smarter.

Greatbusinessintelligencereliesonmassiveamountsofdata frommanydifferentsourcestoimprovevisibilityandforecasting. Asmartbusinessneedsanetworkthatcangatherthatdatafast. Inasmartbusiness,datais:

•Pulledfromeverycustomerinteraction,acrossmanychannels

•GatheredautomaticallythroughAPIsandinternetof thingsdevices

•Simultaneouslyfedintoanalyticaltools,andreturnedto itssourcessotheycanlearnfromit.

Thechallengeisn’tinthevolumeofthedata,buttheconsistency.Modernanalyticsandbusinessintelligence(BI)processesconstantlyconsumenetworkresourcestodeliverup-to-the-minutebusinessinsight.Thatrequiresanetworkthat’ssetup tohandlethedemandsofalways-onBI.

Supporting the data demands of smart businesses

Challenge #2

83%0.8mwh

PollutionAnalytics


If you can’t innovate and deploy new services at speed, your business risks falling behind.

Whetheryou’rereactingtoanemergingtrend,expandinginto anewregionorbringinganinnovativenewservicetomarket, ifyournetworkisn’treadyforthenextwaveofinnovation, yourbusinessisn’teither.

Togainacompetitiveadvantage,yournetworkmust enableyouto:

•Turngreatideasintocompetitiveadvantagebefore anyoneelse

• Supportmoreagileandcollaborativeinnovation

•Provisionbandwidthandresourcestolaunchnew digitalservicesfast.

To stay ahead today and tomorrow, you need a network that supports innovation

Challenge #3

JANUARY


What it all means for youAll these trends are putting massive pressure on networks. How you feel that strain depends on your role in the organisation.

BusinessleaderssuchastheCEO,COO,CSOandCFOwanttorealise theirambitionsandhelpthebusinessachieveitstop-levelgoals,fast. Ifthenetworkisn’tsetuptosupportthesegoals,theywon’tbeachieved intherequiredtimescale.

TechstrategistssuchastheCIOandCTOfeelsimilarpain.Aninflexiblenetworkpreventstheminnovatingatspeed.They’rethearchitectsofnewdigitalservices,butcan’tdeliverthemasfastasthebusinessneedsthemto.

Techenablerssuchasnetworkarchitects,seniorITmanagersandITsecurityspecialistsfindthemselvesonthebackfoot.Inaninflexiblenetworkenvironment,tryingtomeetnewbusinessanduserdemandsbecomesanexhaustingstruggle.

Endusersfeelfrustration.Anetworkthatisn’tequippedforthemodern worldmeanslessflexibilitytoworkhowandwheretheywant,longwaits fornewtechnologyandfrequenthitstoproductivity.

Whereastraditionalnetworksrelyonfixedhardwaretoaddresources orperformcommonmanagementtasks,VodafoneReadyNetworkusessoftware-definednetworking(SDN)technologyandnetworkfunctionvirtualisation(NFV).

SDNandNFVenableVodafoneReadyNetworktomeettoday’sevolvingsecurity,bandwidth,flexibilityandaccessibilitydemands.


Confidently connectedEveryonecanbeconfidentinthenetwork,becauseit’s engineeredto:

• Safeguard business communicationsandprotectagainstthreatsacrosssites,devicesandthecloud

• Deliver satisfying digital experiences,enablingcustomersandemployeestointeractandengagewiththebusinessinthewaytheywant

• Find the least-cost connection every time, withoutimpactingqualityofservice

• Prioritise bandwidthtoassureapplicationperformance acrossfixed,internetand4Gconnections.

Fast and agileVodafoneReadyNetworkconstantlyadaptstochangewithfast,dynamicprovisioningthatletsyou:

• Meet requirements in real time, thankstointelligentbandwidthprovision

• Choose from a selection of access types soyoucan picktherightonesforyournetworksize

• Provision new capabilities in minutes usingself-service andautomatedtools

• Scale instantly, gainingextracapacitywhenyou needitandlowercostswhenyoudon’t.

Vodafone can help youmeetthechallenges oftodaywhilepreparingyourorganisation fortomorrow.

Contact your Account Manager to learn more about Vodafone Ready Network solutions – and take the first step towards a fast, flexible and highly scalable network.

Some products and services are unavailable in some territories. Please contact your Account Manager for details.


A nimble innovatorYournetworkisn’tjustaplatformforcommunication andcollaboration–it’saplatformforinnovation. VodafoneReadyNetworkissetupforintelligent connectivityandisreadytohelpyou:

• Get to market quicker bydeployingnewfunctionality fast–withoutadditionalhardware

• Fast-track adoption of technology suchascloud, InternetofThings(IoT),unifiedcommunications andcollaborationplatforms

• Access a global catalogue ofmulti-vendorfunctions andservices.

www.vodafone.com/businessVodafoneGroup2018.ThisdocumentisissuedbyVodafoneinconfidenceandisnottobereproducedinwholeorinpartwithouttheexpress,priorwrittenpermissionofVodafone.VodafoneandtheVodafonelogosaretrademarksoftheVodafoneGroup.Otherproductandcompanynamesmentionedhereinmaybethetrademarkoftheirrespectiveowners.Theinformationcontainedinthispublicationiscorrectatthetimeofgoingtoprint.Anyrelianceontheinformationshallbeattherecipient’srisk.NomemberoftheVodafoneGroupshallhaveanyliabilityinrespectoftheusemadeoftheinformation.Theinformationmaybesubjecttochange.Servicesmaybemodified,supplementedorwithdrawnbyVodafonewithoutpriornotice.Allservicesaresubjecttotermsandconditions,copiesofwhichmaybeprovidedonrequest.

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It all starts with intelligent connectivity · It all starts with intelligent connectivity 3 What does the network of tomorrow look like? A ‘modern business’ embraces new technology,