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In 1898, Thomas Mayes Lewin opened a shop on Jermyn Street, and invented the button up shirt. The rest is history. And credibility that can’t be invented, and that money can’t buy.
IT ALLSTARTED HERE...
OUR BRAND.FIRST FOR QUALITY.Fashions may have changed but our craftsmanship and quality has remained the driving force behind our brand for over 120 years.
LONDON’S PREMIER SHIRT MAKER.With his ‘coat shirt’, Thomas Mayes Lewin pioneered the modernbutton-up shirt, and today we continue to lead the way among London’s premier shirtmakers selling over 30 million ‘original’ 2 fold cotton shirt since our business began.
TAILORING IN ACTION.Even though our shirts have been Britain’s favourite since 1898. Our tailoring has become renowned for the most innovative and luxurious fabrics, sourced from the most notorious mills in the world.Water resistance, Crease Recovery and Sustainable Natural Stretch are only the beginning for revolutionising workwear.
ALWAYS ADAPTING.We recognise that the days of men having distinctly different work and downtime wardrobes are long gone, so we provide our customer with the most stylish, versatile and confidence boosting menswear. T.M.Lewin is designed to adapt to the demands of today’s modern lifestyle wherever you work it.
OURCUSTOMERSARE...Successful, well-informed and well-presented.
Our core customers are business professionals, the breadth of our range means they grow with us, from purchasing their first suit to dressing them throughout their entire career.
Customer research insights:
• The largest demographic group of T.M.Lewin customers are between ages of 26 and 35(35%).
• 28% of customers are between 36 and 45 years old.
BRAND DNA.
BRANDATTRIBUTES.
TARGETCUSTOMER.25-35 year old men who need to look smart for work.
BRAND PROPOSITION.In the dog eat dog world of work, where a single sartorialerror may never be forgiven,
we are dedicated to helping the career mindedmaleget it right.
Range that coverseverydaywork wear essentials through tonew seasonluxuryoutfits.
High Quality.
REASONS TOBELIEVE.Personalised by a wide
choice of styles, fits, sizes and colours to suit any budget.
Great Value.
British Heritage.
The experience and expertise to help you find
the right look.
Expert Service.
Constantly Innovating.
TONE OFVOICE.Surprising. Delightful.Credible.
OUR BRANDPOSITIONING.Menswear customer brand perception vs. price position.
MODERN
TRADITIONAL
LUXURYHIGH STREET
BECAUSE EVERYDAYIS DIFFERENT.
TM LUX.What every man WANTS in his wardrobe.
Premium Liberty/ Italian/Albini/ Sea Island pure cotton
shirts.From £59.95
Britain’s FavouriteShirts. 1898
Originals.4 for £110
Made in Italy suits.
Barberis/Z egna/ Loro PianaFrom £349
Our best selling suits. Infinity suits.
From £249
LuxuryItaliancasualjackets.
From £249
Our best selling
casual jackets.From £159
Luxury Italian pure
wool trousers.From £79.95
Our best selling
casual chinos.£59.95, 2 for £100
TM ESSENTIALS.What every man NEEDS in his wardrobe.
PRODUCTRANGEARCHITECTURE.
WORLD’S FINEST SHIRTS.
THE ULTIMATESTRETCH SHIRT.
Designed with a superb fit, UltimateStretch Shirts are crafted from ablend of soft cotton and 5% Lycra™.They maximise movement withoutforgoing on style.
THE PERFECTNON-IRON SHIRT.
Look sharp 24/7 with the very bestin non-iron innovation.
Our immaculate Non-Iron Shirts are madefrom the finest two-fold, 100% cotton.
They have been specially treated, so themain body, front placket, and seams staywrinkle-free. All those crease prone areasyou’ve previously had to spend agesironing? Not anymore!
THE EASY TO IRON SHIRT.
Crafted from pure cotton, Easy to Iron Shirts are naturally breathable: the finish makes this a great choice for a weekday shirt.
SHIRTS.Expertly designed, with a breadth of fit andsizes to meet every requirement.
Woven in luxury fabrics:
•Twill, Herringbone, Poplin,Oxford
•Available in 4 fits
Our exceptionally high quality shirtshelp achieve the perfect look, with avariety of options:
•Collar sizes from 14.5” - 20”
•10 Collar styles
•2 Cuff options:
Single & Double cuff
Our ultimate Non-iron shirts come in anarray of varieties. With the choice of 3 fits, 34 fabric options, 2 collar and cuff options and our large choice of sleeve lengths, we ensure your style won’t becompromised.
Our made with Liberty fabric shirtcollection celebrates two great Britishbrands with rich heritage and tradition.
Shirts available with Liberty trim andfull Liberty print.
SHIRT PRICEARCHITECTURE.We offer 4 fits, our shirts are available in sizes 14.5” - 20” with the choice of 10 collar styles, 2 cuff options and our choice of 7 sleeve lengths – helping you to achieve the perfect look.
Luxury Twill ShirtsPoplin ShirtsOxford Shirts
Herringbone ShirtsTwo-Fold Cotton Shirts
Single Price: £39.95Multi-buy Offer: 4 for £110
Non-Iron ShirtsStretch ShirtsDress Shirts
Egyptian Cotton Shirts
Single Price: £44.95Multi-buy Offer: 4 for £120
Liberty Fabric Trim ShirtsWoven in Italy Shirts
Single Price: £59.95
Liberty Fabric Print Shirts
Single Price: £69.95
TAILORING PRICEARCHITECTURE.
POWER STRETCH.Our Power Stretch collection is
crafted to form to your body. Made from a specially designed material,
this suit shows you at your best. It is one of our most powerful pieces of
tailoring to date.
BIELLA.In the world of tailored suits there is one place that stands above all others as the capital of cloth. That
place is the Biella region of northern Italy. So when the
greatest tailors in menswear want the world’s greatest cloth, they
look to Biella.
Cut from pure Super 110s Italian wool for high refinement. Fabric combines a
natural stretch for comfort and remarkable crease recovery. Super-strong rip-stop
construction withstands tearing. Water resistant fabric treatment
repels rain showers.
Founded in 1663, the family-run Vitale Barberis Canonico mill has
been making fine fabrics for more than three centuries – and this expertise is on full show in our
Anthony suit. Made from a pure wool woven in northern Italy,
Crafted from wool woven in Italy by the renowned Italian Ermenegildo Zegna mill,
our wool suits are sure to be a business staple. With Zegna's trademark innovative weaving techniques, the fabric is airy and
lightweight creating flexibility, breathability and crease resistance
£449£349£249 £299£179
Technology in Action.Our innovative construction technique gives this fabric a natural stretch, exceptional strength, full crease recovery, Rip stop construction and the rain just bounces off it.
Rip-stop Stretch Water-repellent Crease recovery Stay fresh
INFINITY ACTIVE SUIT.A suit for a man who knows no limits.
It’s tailored from pure Italian wool. Bonded with advanced Infinity Active technology and even includes stylish internal touches. Such as exclusive linings and inner pocket embroidery.
You can’t beat an Infinity Active suit.
We’ve teamed our classic Jermyn Street craftsmanship with exquisite fabric from the biggest names in the fabric business: Zegna. Barberis and LoroPiana.
A hand-picked collection of our suits are created in Biella, Italy, the ‘wool capital’ of the world.’ Our tailors love working with cloth of this quality.
ITALIAN LUXURYTAILORING.
Luxury in Action.This statement-making style can be worn almost any way, anywhere. The boardroom. Lunches at the Ivy. Nights at the opera. School plays. Or a day at the office.
Mix and match with classic or contemporary shirts. Ties likewise.
MIX BUSINESSWITH CASUAL.• City Casual• Contemporary Casual• Classic Casual
Times change - and with them office dress codes. While the suit remains the go-to attire for business, more and more workplaces are adopting business casual. At its most basic, this means mixing smart and casual elements in the same look. It’s also something of a spectrum: some looks are smarter, while others are freer and more easygoing.
Our products are packed with designer qualities using luxurious cashmere and wool blends, hand drawn linings and wrinkle-resistant stretch fabrics which ensure you turn up to any occasion looking cool, calm and unquestionably leading edge.
Match fine-quality shirts, Italian fabric chinos and exquisitely designed casual jackets for the perfect new casual style.
Jackets from £159 Shirts from £34.95 Chinos from £59.95
OURINTERNATIONAL MODELS.We offer a number of flexible models which will enable you to bring our great product to your market:
1. Store Franchise.2. Shop-in-shop.3. Wholesale.4. Online Marketplace- D2C, Consignment, Wholesale: Zalando and Next brands
With commercial agreement based on relevant model we will work together to achieve:• A store ranged with a mix of product based on your sales
projections, and once trading, using history, to develop a mix specific to your market.
• An in season, on time replenishment model.• A business designed to the latest specification through our in-
house Store Development team.• Our store opening standards by supplying you with shop
fittings purchased through us or manufactured locally to our standards.
• Ongoing training, operational, visual and marketing support underpinned by our Concrete DMS platform.
• An option to integrate via Channel Advisor or our IT Systems directly, depending on a model.
• An accurate representation of our Brand by supplying you with an Operational Manual as well as our individual expertise.
• Online Marketplace is a growing area of our business and since 2019 we are operating on 4 Zalando websites in Germany, France, The Netherlands, Spain
ECOMMERCE.We operate 5 websites and deliver to over 90 countries worldwide.
As a rapidly growing channel for T.M.Lewin, our online sales make up a third of our total business, with continually developing capabilities. The ability to marry the retail and online customer journey end-to-end is central to our mission of impeccable customer experience.
tmlewin.co.uk / tmlewin.com / tmlewinshirts.eu / tmlewin.com.au
Scan the QR code to start shopping now:
Social Media Following of 280,000 Email revenue tripled in the past 3 years.
MARKETINGOUR BUSINESS.With seasonal and trans-seasonal shoots, we are able to implement an engaging multi-channel content strategy to give our high-quality product the level of exposure it deserves, across all categories, whether that be shirts and tailoring through to our extensive casualwear collection.
2020.WORKSMART
2020.WORKSMART
2020.WORKSMART
2020.WORKSMART
2020.WORKSMART
OUR NEWCONCEPTSTORE.268 Oxford Street, London. Introducing the latest T.M.Lewin concept store. Having opened on 16th
May 2019, the store comprises of an entire floor dedicated to tailoring alongside a new ‘shirting’ concept (ground floor) and a full selection of premium casualwear.
OUR GLOBAL FOOTPRINT.In 2009, T.M. Lewin opened its first overseas store in Singapore. In ten years Lewin has grown to be one of the highest sales density retailers in over 130 locations in 16 countries across 5 continents. We operate owned and franchise stores and have a burgeoning wholesale business with some of world’s leading Marketplaces, Department Stores and distributors.
INTERNATIONAL• Over 100 stores trading internationally.• 62 standalone stores and 50 shop-in-shops.• Over 40 wholesale stores• High density stores in some of the world’s main flagship malls
UK• 68 stores trading in the UK with 30 in London.• High sales density stores in top 20 UK retailers for sales per sq/ft• 5.2 million customer store visits in 2016.• 8.8 million customer visits to our website in 2016.• 2.1 million customers on our database.
INSIDE OUR STORES: STANDALONE.
Mall of Emirates, Dubai Jewel Changi Airport, Singapore Chodov, Czech Republic
Lakeside, LondonOxford Street, London White City, London
SINGAPORE
9 STORES
CZECH REPUBLIC
7 STORES
AUSTRALIA
5 SIS5 STANDALONE
MALAYSIA
4 STORESGHANA
2 STORES PHILIPPINES
10 STORES
SOUTH AFRICA
19 SIS
NIGERIA
12 STORES
UAE
7 STORESMEXICO
32 SIS
CHILE
12 SISNEW ZEALAND
1 SIS
The international portfolio extends to over 100 global locations in 16 countries across 5 continents.
Stores are located in flagship regional malls, premium high streets, financial districts and shop-in-shops within leading department stores.
OUR INTERNATIONAL STORES.
COLOMBIA
3 SIS
PERU
3 SIS
KENYA
2 SIS
KAZAKHSTAN
2 STORES
LEWINON FILM.
Infinity SuitYouTube Link: https://tinyurl.com/yaqnkhrw
School of CalisthenicsYouTube Link: https://tinyurl.com/ya3ud6uv
Gloucester Rugby VideoYouTube Link: https://tinyurl.com/yxrx4t8t
For further information, please contact: [email protected], 6-7 St Cross Street Courtyard, London EC1N 8UA +44 (0)207 877 3550 | www.tmlewin.co.uk
