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i :SY MAGAZINE / NO. 1 ZURICH / 2018
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THE TEAM
ART DIRECTION & DESIGNEYEQ // Sonja Frick
PHOTOGRAPHY Winfried Heinze
STYLING Vera Guarda
PROJECT MANAGEMENTHeinz Roth
TECHNICAL SUPPORTAndrej Westermann
Paul Meyer
TEXTStef Manzini
Manufactured & distributed by Hermann Hartje KG / Deichstraße 120-122 / 27318 Hoya / Germany / www.iSY.de
/ 03
i : S Y M A G A Z I N E
2 0 1 8
LIVINGIDEAS ARE BORN / S07
A N I N T E R V I E W W I T H M A R T I N K U H L M E I E R
i :SY CENTER / S08B R A I N S TO R M I N G & B L U E S K Y T H I N K I N G
KAFI & SCHOGGI / S15W H E T H E R S C H Ü M L I , C A F É C R E M A , E S P R E S S O O R
L AT T E M A C C H I ATO , T H E R E I S N ' T A T Y P E O F C O F F E E
Z U R I C H D O E S N ' T O F F E R .
THE VIADUKT / S25M A R K E T H A L L & N E I G H B O U R H O O D
M E E T I N G S P OT
i :SY LOVER / S30I N S I D E R A N D R E J W E S T E R M A N N E X P L A I N S
W H AT M A K E S T H E P E R F E C T B I K E
w w w. i S Y. d e
/ 05
i : S Y I N Z U R I C H
GRÜEZIZ u r i c h & i : S Y – a l o v e s t o r y i n t h e m a k i n g . M a n y p r o j e c t s i n Z u r i c h a r e t r e n d s e t t i n g –
i : S Y i s t h e b i k e o f t h e f u t u r e . Z u r i c h , a p l a c e o f o p p o s i t e s , i s o n e o f t h e m o s t
p r o g r e s s i v e c i t i e s i n t h e w o r l d . S m a r t s h o p s a r e o n l y a s t o n e s t h r o w a w a y f r o m
s t r e e t s w i t h a n a i r o f B e r l i n - K r e u z b e r g i n t h e w i l d 1 9 8 0 s . Z u r i c h – m o d e r n ,
p a r a d o x i c a l , a p l a c e o f e n d l e s s p o s s i b i l i t i e s . T h e i : S Y i n b r i g h t o r a n g e , i s f u n
a n d s p i r i t e d , a n d r e f l e c t s t h e p u l s e o f t h e c i t y. S o , i t i s n o c o i n c i d e n c e t h a t
Z u r i c h i s t h e 1 s t l o c a t i o n f o r t h e i : S Y m a g a z i n e . W h e r e w i l l t h e n e x t
l o c a t i o n b e f o r i : S Y i n 2 0 1 8 ? I t w i l l b e e x c i t i n g . P r o m i s e !
GUTEN TAG, BONJOUR, BUON GIORNO, HELLO
6 \
/ 07
Martin says: 'Fancy a ride?' I'm slightly sceptical if my fitness is up to it
but his broad grin is very persuasive. After 5 minutes, I too have a grin,
one that stays with me until the end of our bike tour, even on steep hills
with long climbs. Deep in the woods, Martin shows me the spot where
in 1974 his career as a bicycle developer began. Martin reminisces 'We
were 10 years old and organised a bike race. I built my first bike and
won.' 'How many races did you take part in since?' I ask. Martin 'None'.
What's impressive about Martin Kuhlmeier is that he is not easily
impressed. He does his thing and that is i:SY. A quiet Mr. Cool. Reduced
to the essentials but with a compelling intensity.
The stereotypical question of being 'Deserted on an island along
with three favourite things' is quickly answered 'My iPad full of sound
and my espresso machine. I don't need a third thing.' He doesn't even
contemplate an i:SY on the island. 'Can i:SY swim?' I ask. Martin laughs
'Interesting question. i:SY is a lifeguard. For example, on gravel it may
not be able to save your life, but it will probably save your day. i:SY is
pure joy. Try it. I guarantee you'll love it!'
Speaking of inventions 'What would Martin Kuhlmeier invent if
there were no more bikes to invent?' Martin spontaneously states
'The compact i:SY House'.
INTERVIEW BY STEF MANZINI. THE GREAT OUTDOORS IS THE PERFECT LOCATION FOR AN
INTERVIEW WITH MARTIN KUHLMEIER. WE ARE IN HÜLLHORST, A SMALL COMMUNITY ON THE
BOARDER OF WESTPHALIA AND LOWER SAXONY. SURROUNDED BY FIELDS, MEADOWS AND
WOODLAND HILLS, WE ARE IN BIKE COUNTRY AND THE HOME OF i:SY.
IDEASARE BORN
MARTIN KUHLMEIERINVENTOR OF i:SY
HOW
08 \
About stairs, tables and bikes. To understand the philosophy of i:SY,
I drive to i:SY's HQ in Hullhorst. Martin Kuhlmeier's philosophy is 'Only
The Best' and he has designed his HQ in keeping with i:SY bikes. The
building expresses the visual language of the inventor. As a visitor you
understand this immediately.
i:SYOLOGIE - to feel the real heart beat of i:SY one walks from the
showroom up a steel ladder to the top floor. Martin Kuhlmeier
believes 'The stairs express what we do perfectly – highly functional,
convenient, totally wicked design.'
On the first floor of the i:SY laboratory two tables dominate the
room. Table One is long and narrow, with eight stools made of i:SY
orange steel. 'Here we think; blue sky thinking, thinking laterally,
develop, team meetings and sometimes trouble-shooting. Everything
happens at this table.' Table Two has a rough wooden top. Inscribed
in which is 'Life is Beautiful'. An i:SY statement. 'Here we eat and
drink. Discuss but also celebrate. After a long intense day it's a place
for some well deserved down time; this is what this table is for. Sure,
you could also take a ride on the i:SY.' Martin laughs. Here, you can
definitely feel the heart beat of i:SY.
The i:SY Center fits the product – the architecture, the tables, the
stairs. And oh yes, indestructible. The question: 'Who's designed it?'
Needless to ask. Martin Kuhlmeier smiles.
i :SYCENTER
HÜLLHORST
THE HEART OF i:SY
STEF MANZINI
Marketing and Management i:SY Center Nora Rolfsmeier
/ 09
/ 11
ZÜRi:SYUNRIVALLED
ON THE GO
WHOEVER TRAVELS BY BIKE IN THE CITY OF ZURICH IS FLEXIBLE,
BUT WITH THE i:SY, YOU HAVE UNRIVALLED SPEED. SMALL AND FLEXIBLE –
i:SY IS THE FUTURE OF URBAN MOBILITY. THE FULL BEARDED HIPSTER OR
SUITED BANKER ON THE WAY TO WORK BOTH LOVE THEIR i:SY.
i : S Y M A G A Z I N E
/ 13
ZURICH OLD TOWN. LOCALS LOVINGLY CALL IT 'DÖRFLI'. HIDDEN SHOPS AND
SMALL LANES INVITE TO EXPLORE FURTHER. ITS MANY BARS TRANSFORM
THE OLD TOWN AT NIGHT INTO A HAPPENING NEIGHBOURHOOD
FREQUENTED BY A TRENDY BOHEMIAN CROWD.
i : S Y M A G A Z I N E
/ 15
6 La Stanza Bleicherweg 10
8 Café Metropol Frauenmünsterstrasse 12
10 Café Schwarzenbach Münstergasse 7
KAFI& SCHOGGI
Each city has its own smell, in Zurich it's the smell of coffee and
chocolate – a tempting scent even i:SY can't resist. Our i:SY bike follows
the scent across the city. Whether a delicious Schumli, Café Crema,
Espresso or Latte Macchiato, Italy was not far away. There is almost no
coffee variation you cannot find in Zurich. Whether in La Stanza, in the
Café Metropol or at Café Schwarzenbach – pleasure is guaranteed and
the casual atmosphere is free.
i : S Y M A G A Z I N E
16 \
/ 17
IF YOU WANT MORE EXTERIOR THAN INTERIOR, GO AND ENJOY THE LIQUID KICK
ON THE POLYTERRASSE BETWEEN THE TECHNICAL COLLEGE AND THE UNIVERSITY.
AT THE MOBILE CAFÉ, YOU CAN ENJOY THE MAGNIFICENT VIEWS OVER THE OLD
TOWN AND THE LIMMAT.
i : S Y M A G A Z I N E
18 \
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CHOICE
1\ RACKTIME EINZELPACKTASCHE LIME GREEN/STONE GREY „LIVA“ 0 .839 .614 / 5 2\ ORIGINAL i :SY SATTEL-
SCHNELLSPANNER „RUCKZUCK“ 0 .728 .455 / 7 3\ RACKTIME GEPÄCKTRÄGER-KORB, SCHWARZ 0 .338.535 / 8 4\ i :SY FRONT-GEPÄCKTRÄGER „MAXI“ 0 .338 .459 / 1 5\ RACKTIME KORBTASCHE „ME“ 0 .339 .972 / 2 6\ S U N T O U R
F E D E R S AT T E L S T Ü T Z E „ S P 12- N C X “ 400 M M 0.728.295 / 7 7\ RIXEN&KAUL SHOPPINGTASCHE „BIKEBASKET“ IN
VERSCHIEDENEN DESIGNS ERHÄLTLICH 0 .339 / 405 8\ i :SY FIX FRONTGEPÄCKTRÄGER 0 .338.197 / 7, KOMPLETT
MONTIERT MIT KLICKFIX ADAPTER „CADDY “ 0 .338 .235 / 5 9\ BASIL LENKERTASCHE „SPORTDESIGN“ 0 .339 .723 / 9 +
P L U S B ASI L- A D A P T E R P LAT T E F Ü R K L I C K F I X 0 .339.767 / 6 www.iSY.de
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M M
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ACCESSORIES
1\ B A S I L S H O U L D E R B A G ' U R B A N F O L D', D E E P D E N I M B L U E 0.339.027 / 5 2\ ORIGINAL i :SY QUICK-RELEASE SEAT
CLAMP 'RUCKZUCK' 0 .728.455 / 7 3\ RACKTIME CARRIER BASKET, BLACK 0.338.535 / 8 4\ i :SY FRONT
CARRIER 'MAXI ' 0 .338.459 / 1 5\ RACKTIME BASKET WITH CARRYING STRAP 'ME' 0 .339.972 / 2 6\ S U N TO U R S U S P E N D -
E D S E AT P O S T ' S P 12- N C X ' 400 M M 0.728.295 / 7 7\ RIXEN&KAUL SHOPPING BAG 'BIKEBASKET' AVAILABLE IN VARIOUS
DESIGNS 0.339.405 / 3 8\ i :SY FIX FRONT CARRIER 0.338.197 / 7, HERE FULLY FITTED WITH KLICKFIX ADAPTER 'CADDY '
0 .338.235 / 5 9\ B A S I L M E S S E N G E R B A G F O R O F F I C E A N D S C H O O L ' U R B A N F O L D', B LA C K 0.339.033 / 3
Other accessories available from your i :SY retailer.
M MANUFAKTUR OPTION
30 \
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CHOICE
1\ RACKTIME EINZELPACKTASCHE LIME GREEN/STONE GREY „LIVA“ 0 .839 .614 / 5 2\ ORIGINAL i :SY SATTEL-
SCHNELLSPANNER „RUCKZUCK“ 0 .728 .455 / 7 3\ RACKTIME GEPÄCKTRÄGER-KORB, SCHWARZ 0 .338.535 / 8 4\ i :SY FRONT-GEPÄCKTRÄGER „MAXI“ 0 .338 .459 / 1 5\ RACKTIME KORBTASCHE „ME“ 0 .339 .972 / 2 6\ S U N T O U R
F E D E R S AT T E L S T Ü T Z E „ S P 12- N C X “ 400 M M 0.728.295 / 7 7\ RIXEN&KAUL SHOPPINGTASCHE „BIKEBASKET“ IN
VERSCHIEDENEN DESIGNS ERHÄLTLICH 0 .339 / 405 8\ i :SY FIX FRONTGEPÄCKTRÄGER 0 .338.197 / 7, KOMPLETT
MONTIERT MIT KLICKFIX ADAPTER „CADDY “ 0 .338 .235 / 5 9\ BASIL LENKERTASCHE „SPORTDESIGN“ 0 .339 .723 / 9 +
P L U S B ASI L- A D A P T E R P LAT T E F Ü R K L I C K F I X 0 .339.767 / 6 www.iSY.de
SHORELIFE
LONG DISTANCE WITH i:SY
22 \
LONG DISTANCE WITH i:SY. A TRIP TO ZURICH WOULDN'T BE COMPLETE WITHOUT
EXPLORING THE SURROUNDING COUNTRYSIDE. EXPERIENCE DISTANCE WITH i:SY.
CREATED FOR THE EXCURSION AROUND AND BEYOND THE ZURICH LAKE i:SY SHOWS
ITS QUALITIES AS A GENUINE TOUR BIKE FOR LONG DISTANCE.
/ 23
The i:SY weekend tour starts at the Cassiopeiasteg. The wide broadwalk
was opened in 2015 and has a total length of nearly 300 meters.
100 meters straight out into Lake Zurich, it connects the 'Rote Fabrik'
with the port of Wollishofen. The 'Rote Fabrik', was built in 1892 as a
silk factory, today it is a great cultural centre. The listed brick venue
hosts more than 300 events annually. Here you also find 'Dock 18',
a space for media and cultures from around the world. The spectacular
view of the alps with their snowy peaks are an enchanting experience
found on very few bike tours so close to a major city. Sports and
leisure is the programme around Lake Zurich. Swimming, a boat ride, but
also secret places on the island Lutzelau, the tour offers real variety.
On their return, our five friends enjoy a cool drink at a reggae concert
at the 'Rote Fabrik', that is when living is i:SY. Stimulating instead
of exhausting. To exercise, in a pleasant way. 'Das ist einfach lässig,'
they say in Zurich. We just call it i:SY.
2 Cassiopeiasteg Seestrasse / Ecke Hoffnungsweg
i : S Y M A G A Z I N E
/ 25
VIADUKTTHE
The spectacular Viadukt architecture replaced the railway embankment
in the late 18th Century, wining several architectural prizes in 2011.
Today, the Zurich Viadukt is a markethall and meeting place for the
neighbourhood with stylish second-hand shops fit for fashionistas in
search of super hip outfits. Surprises can be expected throughout the
Viadukt. i:SY fits in perfectly.
/ MARKETHALL / MUSIC / FASHION / INTERIORS /
RESTAURANTS / OUTDOOR / CULTURE /
1 Markthalle Viadukt Viaduktstrasse
ZURICH
i:SY MAGAZINE
LEADEROF THE PACK
JOSEFWIESEThe i:SY CARGO is the
leader of the pack
/ 29
Ride with the i:SY Cargo directly to the Viadukt market and you are in a
paradise of culinary delights. A vast variety of locally baked bread and
cheeses find their way into our picnic basket along with international
specialties such as tapas from Tokyo. With the shopping easily stowed
away on the i:SY Cargo and off we set to Josefwiese, a green oasis in
the middle of the city. The i:SY Cargo is top dog here in a double sense.
i:SY going, i:SY picnic. A beautiful day.
/ TOKYO TAPAS / CHEESE / CANAPÉS /
SALUMI / TARTUFI / ANTIPASTI / CURRY /
APPLE PIE / GINGERBREAD / GIPFELI /
1 Josefwiese Viadukt Viaduktstrasse
i : S Y M A G A Z I N E
Andrej Westermann is an independent bike expert for Pedelecs and
bicycle fleets. He is Swiss. Type: High flyer.
At second glance: down to earth. Father of two. Always active.
Sensitive. And he is, as he confesses, totally in love with i:SY.
i :SY LOVERINSIDER ANDREJ WESTERMANN TALKS ABOUT THE PERFECT BIKE
32 \
/ 33
We interview the smart mechanic in Zurich. Andrej explains how his
i:SY passion came about. 'I was a manager in a business specialising in
electric bikes. One day I encountered i:SY at a trade show. After a brief
test ride, I knew I needed to become an i:SY test driver'.
When Andrej speaks about the 'Best Bike Ever' his eyes sparkle
with enthusiasm. 'The i:SY bike fullfills all my dreams and is perfect for
my needs.
Gradually, I have got rid of all my other bikes.' Andrej Westermann
knows what he is talking about 'Small wheels. Large wheelbase.
Traditional contact points (handlebar, saddle, pedals). Optimised weight
distribution. So you are practically sitting on a big cycle; this is how it
feels but it is small and compact. That's just incredible.' For Andrej i:SY
is unique and the bike of the future.
He specifies the differences between the models. 'The i:SY bikes are
optimized to meet the needs of different types, without unnecessary
frills. The focus is therefore always on the bike itself and you can
immediately feel the difference. The cool design comes free. Fantastic.'
/ FOR ANDREJ i:SY IS UNIQUE AND THE
BIKE OF THE FUTURE /
5 Kunsthaus Hirschgraben 8
12 Guggach Quartier Käferholzstrasse 38
Phot
o vo
n Ro
my
Mös
chin
g
34 \
i : S Y I N Z U R I C H
3 \ SAHltimbocca Längernstrasse 37
1 \ Markthalle Viaduktstrasse
6 \ La Stanza Bleicherweg 10
5 \ Kunsthaus Hirschgraben 8
9 \ Züghusplatz
10 \ Café Schwarzenbach Münstergasse 7
4 \ Polyterrasse ETH Leonhardstrasse 34
2 \ Cassiopeiasteg Seestrasse / Ecke Hoffnungsweg
8 \ Café Metropol Frauenmünsterstrasse 12
7 \ Platz Bellevue
11 \ Guggach Quartier Käferholzstrasse
12 \ Guggach Quartier Käferholzstrasse
Limmat
National Museum
HB ZURICH
Rathaus
Großmünster
Hochschulen
Opernhaus
Bürkliplatz
ZURICHSEE
1
12
2
11
3
10
4
5
86
7
9
ALTSTADT
Z U R I C H
Manufactured & distributed by Hermann Hartje KG / Deichstraße 120-122 / 27318 Hoya / Germany / www.iSY.de
Your i:SY Dealer
Colours, features, changes or errors are subject to change. We do not accept liability for printing. Print date 10/2017