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ADAMTOWNENDGRAPHIC DESIGNPORTFOLIO

SECOND EDITION

BA HONS. GRAPHIC DESIGNYEAR TWOLEEDS COLLEGE OF ART

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This is the second of three

editions which will display my

work during my three years

studying for a BA Hons in

Graphic Design at Leeds

College of Art.

This zine is dedicated to the

work I produced during the

second year of study.

I hope you enjoy flicking through

my projects. This year has been

a new experience, starting

with tough lessons and reality

checks and ending with a plat-

form to build on in preparation

for the third year.

Introduction.Hello, and thanks for picking up the second edition of my portfolio zine series.

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This brief brought an end to what had

been an odd year of both successes

and failures.

I created a full campaign in around five

weeks to relaunch the Panamax brand

of paracetamols to a group of young

adults who drink alcohol regularly.

The project spiralled from a simple

rebrand and repackage of the tablets

to a full hangover pack containing other

products sold alongside the

paracetamol tablets, which included a

stomach shot, and throat pain reliever,

plasters and mints for alcohol breath.

It is by far the biggest project I have

undertaken and I also had time to

deliver information about the product in

the form of an iphone application.

Panamax RelaunchThe hangover pack

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HOME MADEHANGOVERRECIPESCOURTESY OF PANAMAX

Fast, effective pain relief courtesy of Panamax

THE SUFFERING BASTARDTHE BRASS MONKEYHAIR OF THE DOGJEEVES SECRET CONCOCTIONTHE PRAIRIE OYSTERTHE RED EYETHE BARTENDERS BREAKFAST

HOME MADEHANGOVERRECIPESCOURTESY OF PANAMAX

THE PRAIRIE OYSTERIngredients:1 egg½ oz vodka (optional)2 dashes vinegar1 teaspoon Worcestershire sauce1 teaspoon ketchup3 splashes TabascoSalt and pepper (optional)

To make: Crack the egg and pour into a glass without breaking the yolk. Add other ingredients and drink in one swig.

This classic hangover remedy is the great grandson of Jeeves' Secret Concoction. The addition of vodka and vinegar gives it more kick, and the ketchup covers some of the slippery feel of the egg. Other than that, the two have quite a bit in common.

‘It is by far the biggest project I have undertaken’

The print and electronic

campaign would run side by

side to get the best coverage

possible.

The over arching concept was

to promote Panamax as an

alternative to home made

hangover recipes that often

didn’t work.

The iPhone application was

introduced to allow people

to access the recipes to try

for themselves and then use

Panamax when the recipes

failed to deliver.

Once I had a design direction

and concept, I could apply

this design style to a number

of mediums such as in store

promotions, labels, and

website advertisements.

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Game over Hang over

Fast, effective pain relief for sore headscourtesy of Panamax

COFFEE TONIC WATERHONEY &ORANGE JUICEOR SIMPLY TWOPANAMAX TABLETS

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The first brief of the year which

could not have gone any worse and

was the first reality check for me to

make decisions quicker and act on

them to create something suitable

within the time frame given.

I had such high hopes for the project

when I started, but complications

over the concept and where I

wanted to take the brief meant I was

against the clock to finish.

The end result was a luxury gift box

for CD’s which would be sold

exclusively from HMV stores.

The gift box would house two CD’s

and took inspiration from luxury

chocolates in it’s shape and style.

The concept was to respect the

format and to indulge in the things

you can’t buy digitally.

The box itself was designed with a

spot varnish print finish that would

add quality and depth to the

finish product.

Audio IndulgenceCD artwork is good because..

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New experiences was something

that was ever present this year and

this brief introduced me to new

software in shape of Adobe After

Effects and DVD Studio Pro.

Getting to grips with the software

was the first barrier to overcome.

In the end I designed a full 30 title

sequence which was quite ambitious

for someone unfamiliar with the

software.

I also had the chance to create the

full DVD schematic and from that I

produce a full DVD with menus to

link to my video work.

If that wasn’t enough I also pro-

duced packaging to contain my DVD

work and a selection of collectors

cards, one of which would be

included in ever DVD case.

This turned out to be my most

successful project and one I took

pride in as it showcased skills I

didn’t know I had.

Top twenty Premier League Playersof the last decade

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The packaging was a simple

decision. To avoid using a DVD case

or a CD case I decided to use a

custom metal tin. This meant I could

make two circular stickers and due

to the time constraints on the brief

this proved to be successful.

The DVD menus were created with

an intro and static version which

meant I could animate them and

add audio segments.

‘This turned out to be my most successful project and one I took pride in as it showcased skills I didn’t know I had.’

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This magazine publication was a

chance to learn about print making

and print finishing techniques.

The print knowledge I gained from

researching would form the copy of

the magazine. I wrote all the

articles myself and then designed

the spreads.

I made a point of making every

spread different by introducing new

fonts and grid systems.

Print: An IntroductionMagazine Publication

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This was the only collaborative

project of the year and was a

time to be ambitious.

After much discussion and

decision making, me and my

partner Lindsey, opted to

tackle the brief from two

different directions.

The first was to create an

sports event at Glastonbury

Music Festival and encourage

people to get involved in the

activities. One of the events

was a space hopper race and

others included fruit bobbing

and fruit shot put throwing.

The event would create the

buzz as it was different and

appropriate to the festivals’

audience and it tied in with the

festival atmosphere.

The second part was to

repackage the drink with a

reverse side printed label and

free sweatband. The label was

used to promote a healthy

lifestyle, something that is at

the forefront of every debates,

and gave tips on how to keep

active without going to

the gym.

We also changed the logo

slightly to reflect the

mood change.

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Feel Good DrinksSpread Feelgoodness

This competition brief delivered by YCN was simple but

very open. Feel Good Drinks wanted to spread

feelgoodness on whatever way I could think of.

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email: hello@adamtownend.co.uk at75563@students.leeds-art.ac.uk tel: 07783376544 web: www.adamtownend.co.uk blog: a-townend0811.blogspot.com