Issues in generating and marketing

e-learning materialsKate DickenseLanguages

University of Southampton

http://www.elanguages.ac.uk

Introduction

Current agendaGenerating e-learning materialsMarketing e-learning materials

Current agenda

Learning objects/learning activities Repurposing reusability

Use in MLEs/VLEsStorage in repositories

Public - JORUM Private Retrieval of learning material

Applying lessons learnt?

Current JISC bid High risk – likelihood and impact Clear ownership of IP at different stages

of project ( material generation v deliverable v product)

Original materials – avoid linking to/embedding materials that attract copyright

Training and guidelines

Lessons learnt … materials generation

eLanguages Consortium setup Staff IP Copyright database Clear strategy and guidelines from the

start Incorporating/deep linking to materials Photographs/audio/video

Lessons learnt … on marketing

Have a clear marketing strategy from the start

Rights clearance Educational/commercial UK/EU/Overseas