ISSUE No. 01 Life - Luton Borough Council · ISSUE No. 01 WINTER 2018 e ed t e es pe f s to e g rs l 00 r TION Our To wn - Our Future d London y. Life About Luton Life Launched in

ISSUE No. 01

AUTUMN/WINTER 2018

Future

Town Remembered

Bright

OneHeroes

Shape of thingsto come

Marking

Yearsthe real Luton100Speaking up for

A PARTNERSHIP PUBLICATION

Our Town - Our Future

Airport Ltd

London

A Luton Council company

ISSUE No. 01AUTUMN/WINTER 2018

Future

Town Remembered

Bright

One Heroes


Marking

Years

the real Luton

100Speaking up for



Airport LtdLondon


Life

Want to reach 60,000 households in Luton?

Advertise in Luton’s most widely distributed magazine

ISSUE No. 01

AUTUMN/WINTER 2018

Future

TownRemembered

Bright

One Heroes


Marking

Years

the real Luton

100Speaking up for



Airport LtdLondon


Life

About Luton LifeLaunched in October 2018, Luton Life is distributed twice a year to 60,000 households in Luton, with a further 5,000 copies available from pick up points across the town.

Luton Life is the only publication in Luton to reach this number of households per edition.

The magazine contains a mix of engaging stories, lifestyle features and essential information for residents living in the town, making it the perfect publication for local organisations and businesses to advertise their services.

Life

Why advertise in Luton Life?Luton Life:

is delivered to 60,000 households per edition, making it the most widely distributed publication in the town

has a further 5,000 copies available from pick up points and coupled with its online and digital presence it has an unrivalled level of reach

provides businesses and organisations with a cost effective opportunity to raise awareness, build brand loyalty or generate leads

is highly targeted to the residents of Luton, as well as reaching employees and visitors to the town

has a longer life than most other community magazines, being current for six months per edition

benefits from pass-on readership, which will increase the exposure of your advert

Life

Distribution and reach

Luton Life has the highest distribution rates of any other printed media in the town and is hand

delivered to 60,000 households.

A digital edition of Luton Life can be read on the council’s website, which also provides access to back issues.

A further 5,000 copies are available from strategically located pick up points across the

town, including supermarkets, community centres, libraries, leisure centres, GP surgeries and clinics,

supermarkets, educational settings, train stations, as well as from the receptions of our partners.

approx 11k Luton Council Facebook likesapprox 11k Luton Council Twitter followers

A digital edition of Luton Life is also sent directly into the inbox of over 31,000 subscribers who have

signed up to find out more about our town.

We are also working closely with our partners to distribute the publication through their channels.

HOUSEHOLD DISTRIBUTION

ONLINE

PICK UP POINTS

SOCIAL MEDIA

EMAIL

PARTNERS

Life

Life

www.lutontowncentre.co.ukLutonBIDAll events brought to you by Luton Business Improvement District (BID)

FREE events in Luton town centre

Saturday 1st December, 2.30-6.30pm

Lighting Up LutonPeter Rabbit™ and Paddington™ will be entertaining

families in the lead-up to Luton’s Christmas light switch-on! They’ll be appearing on George Street

at separate intervals from 2.30pm. See them at the light switch-on

at 6.15pm too. Don’t forget to bring your camera!

Thursday 29th Novemberto Saturday 1st December Christmas Market

George Street will become a lively outdoor marketplace with stalls selling handcrafted gifts, local products and mouth-watering food and drink.

Carol Singing Carol Singing

Saturday 15th December 11am-4pm

Santa in Luton Meet Santa and his Christmas elves, stilt walkers, jugglers and

dancers as they wanderthrough Luton town centre,

meeting and greeting families and shoppers.

Christmas Market

Saturday 8th December midday-2pm

Carol SingingJoin Luton Choral Society by the

Luton BID Christmas tree on St George’s Square as they spread some

festive cheer.

Saturday 22nd December midday-2pm

Carol SingingTraditional Christmas carols

as The Big Hat Factory Choir perform on

St Georges Square.

Peter Rabbit™ © Copyright Frederick

Warne & Co. Limited and Silvergate PPL

Limited, 2018. All rights reserved.

SHOP & BE ENTERTAINED

This

© P&Co. Ltd./SC 2018. Licensed on behalf of Studiocanal S.A.S by Copyrights Group

largest independent electrical retailer in Bedfordshire

T: 0330 900 1966W: www.joegraham.co.uk

Offering Sales, Repairs and Spares Large appliance showroom with free parking Find us at the top of Dallow Road, opposite B & Q,

1-2 Cosgrove Way, Luton, LU1 1XL

Stockists of

COOKING REFRIDGERATION LAUNDRY

Competitive advertising rates

Booking information

ADVERTISING SPACE RATE PER EDITION 10% DISCOUNT

Inside front cover £950 £855

Inside back cover £950 £855

Back cover £1,125 £1,013

Full page £800 £720

Half page £450 £405

Quarter page £250 £225

For all advertisers we offer a 10% discount for booking into two consecutive editions.

To book your advert please complete the online booking form at www.luton.gov.uk/advertising

For enquiries please contact the Sponsorship and Advertising team on 01582 546485 or email [email protected]

Life

Production Schedule

Artwork specification for advertising content

2019/2020EDITION ARTWORK DEADLINE DISTRIBUTION DATE - WEEK COMMENCING

Autumn/Winter Friday 27 September 2019 Monday 21 October 2019

Spring/Summer Friday 27 March 2020 Monday 27 April 2020

ADVERT SIZE TRIM (w x h) BLEED (w x h)

Full Page with Bleed 210mm x 297mm 216mm x 303mm

Half Page Portrait 88mm x 247mm

Half Page Landscape 210mm x 146mm 216mm x 149mm

Quarter Page Portrait 88mm x 121mm

Quarter Page Landscape 180mm x 58mm

All artwork should be supplied as high resolution PDF or tif files (minimum 300 dpi) with fonts embedded.

Artwork should be emailed to [email protected]

Life

Advertisement specificationsFULL PAGE ADVERT EXAMPLE

EX

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Here is an example of how a full page advert within the magazine could appear.

FULL PAGE ADVERT / DIMENSIONS

Artwork Area: 216mm (w) x 303mm (h) size includes a 3mm bleed

Type Area: 180mm (w) x 267mm (h)

12

The Love Luton campaign is enthusiastically supported by Luton’s businesses, voluntary and community groups, as well as the Council. The Love Luton team is made up of people representing all those organisations

who work together to create confidence, pride and a positive image of Luton. The partnership works together by organising events and initiatives to bring the community together whilst promoting the town.

Our full programme of events and initiatives can be viewed on the website at www.loveluton.org.uk

LOVE LUTON PARTNERS

There are many opportunities to get involved as a spectator, or sign up now for next year’s challenge. Save 15% off your entry

fee by entering ‘loveluton15’. For more information visit www.loveluton.org.uk/halfmarathon

Next Year’s Race Date: Sunday 27th October 2019

Sunday 28th ctober 2018The annual Luton’s Best Awards aim to recognise the achievements, work and valuable contribution of the heroes in the local community. For more information

or to nominate your local hero visitwww.loveluton.org.uk/lutonsbestawards

2018 Awards

Love Luton established this fund to provide awards to community groups that support the people of Luton.

Local groups can apply for grants of up to £3,000.www.loveluton.org.uk/community-award-fund/

2018 Awards

Recognising Community Achievement

Full Page Advert216mm (w) x 303mm (h)

includes 3mm bleed all sides

Type Area

180mm (w) x 267mm (h)

216mm

303m

m

Artwork Area: 216mm (w) x 149mm (h) size includes a 3mm bleed

Trim Size: 210mm (w) x 146mm (h)

Type Area: 190mm (w) x 126mm (h) if required

Life

Advertisement specifications1/2 PAGE ADVERT EXAMPLE

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Here is an example of how a 1/2 page advert within the magazine could appear.

1/2 PAGE ADVERT / DIMENSIONS

7

18-19 REPLICA KITTHE PERFECT GIFT FOR EVERY HATTER

Available in store and online:WWW.HATTERSWORLD.COM

Untitled-2 1 20/09/2018 11:02:00

The Luton Market is a low cost, low risk with flexible terms way to kick start your business ideas off the ground. You’ll be within a community of other traders and management who can give invaluable support and advice. The community spirit is second to none here at Luton Market

Low cost

Low risk

Trade at Luton Indoor Market, The Mall, from only £18 per day.

Flexible terms

. . . and you can be a part of it!

01582 721617 [email protected]

lutonindoormarket.co.uk @Luton_Market LutonindoorMarketLU1

1/2 Page Advert (Landscape) 216mm (w) x 149mm (h)

includes 3mm bleed to the left, bottom and right sides

Trim Size210mm (w) x 146mm (h)

Type Area (if required)190mm (w) x 126mm (h)

216mm

149m

m

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Qui autenis est autas re volupitia ium dolut omnimus eatus dis molest eum autat que peritatur rehendio. Bitatiam fugiass

Magnimporro dem reic tem veniet magnimil ius nesequi dicietum simus.

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Deliquate non esserfe rumquas ea dolectibus enda coria sanisin cipsandebis ni inciis quassequam

Artwork Area: 88mm (w) x 247mm (h)

Life

Advertisement specifications1/2 PAGE PORTRAIT ADVERT EXAMPLE

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Here is an example of how a 1/2 page Portrait advert within the magazine could appear.

1/2 PAGE PORTRAIT ADVERT / DIMENSIONS

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Aspiration Centre do you want to know about jobs and opportunities in

Luton?

are you interested in changing career?

would you like to know how to improve your prospects?

are you unsure about possible career pathways, training courses and skills required for jobs?

If so, come and visit the mobile Aspiration Centre.

Our experienced staff and partners will be on hand with information on opportunities across Luton.

To find out more about the Aspiration Centre and when it will be coming to your area visit

www.luton.gov.uk/aspirationcentre or email [email protected]

Passport to Employment do you want to improve your employability skills?

are you unemployed or looking for a new job?

our new and exciting course helps people to overcome the barriers to employment

individual and tailored assessments

Passport to Employment certificate at the end of the course

opportunity to progress on to other courses and apply for local jobs

For more information visit www.luton.gov.uk/passporttoemployment or call 01582 546282.

31/2 Page Advert (Portrait)

88mm (w) x 247mm (h)

88mm

247m

m





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Life

Advertisement specifications1/4 PAGE LANDSCAPE ADVERT EXAMPLE

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Here is an example of how a 1/4 page landscape advert within the magazine could appear.

1/4 PAGE LANDSCAPE ADVERT / DIMENSIONS

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TitleSub-heading here

Sub-heading here




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4

1/4 Page Advert (Landscape)180mm (w) x 58mm (h)

180mm

58m

m


Sub-heading here






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Life

Advertisement specifications1/4 PAGE PORTRAIT ADVERT EXAMPLE

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Here is an example of how a 1/4 page portrait advert within the magazine could appear.

1/4 PAGE PORTRAIT ADVERT / DIMENSIONS

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new biz

High Town’s Victorian terraces were once home to the factory workers who helped make Luton an international centre for hat manufacturing. Fast forward two centuries and its historic streets have become a welcome home for new business.

On High Town Road, Marjorie’s offers fresh pastries and a new take on a classic pie and mash.

“It’s a little breakfast joint for hungry customers and somewhere to catch up with friends, bring a bottle and watch films at the weekend”, Chef Director Alessandro Dinghile says. “It’s something new for High Town and I think that is a good thing”.

Together with wife Emma, Alessandro and his 25-strong team of Lutonians are behind the already successful Old Skool Pantry which opened just last year in Round Green. Having trained at Barnfield College before joining the opening team at Luton Hoo in 2007, Alessandro returned to his hometown after cooking in kitchens around the world.

So why come back to Luton? “There’s just something about it isn’t there?” says Alessandro. “The commuter market doesn’t have as much provision as it could. Why not spend money here instead of London?”

That ‘something’ is also what attracted Barry Fearn to open gaming store Ahh Geek Out. But he insists all (not just geeks) are welcome.

“The idea was to make this a community space as well as a business and everyone has really embraced it.”

Barry, a born and bred Lutonian, opened his café last year. It was the ‘diverse and open-minded’ community that convinced him High Town was the right location for his niche venture.

“We have been welcomed with open arms”, he says.

“This is a community where people look out for each other and I want our store to be an extension of that – somewhere the whole family can enjoy themselves.”

If you know of a new business you think Luton Life should meet, email [email protected]

Movers and shakers: Barry Fearn, owner of Ahh Geek Out

Family affair: Alessandro and Emma Dinghile, with their daughter Sophie Rose. Credit: Dave and Sue Doyle of Oakley Studios

Stand up and help set Luton alight Imagine it now… Luton proudly standing on the national and international stage as a cultural destination - attracting tourists, boosting businesses and promoting our home grown talent. Derry and Hull accomplished this and Coventry will follow – all achieving City of Culture status.

Luton is starting on a journey, with the ambition to be named UK City of Culture in 2025. The town will be set alight next year with a programme of activity with the theme - people, power and passion.

From May through to October 2019, there will be a series of arts events made by, with and for Lutonians and the performances, events and artworks will reflect Luton’s strong history of people power, community action and standing up for what we believe in. It will reflect our diverse and vibrant communities and celebrate what makes Luton home for so many people.

This is your chance to take part and help shape, create and support the story. Visit the website to find out more luton.gov.uk/peoplepowerpassion

Living the ‘High’ life

1/4 Page Advert (Portrait)

88mm (w) x 121mm (h)

88mm

121m

m

5


Sub-heading here






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Life

Images

Quality control

Image use

Photos that are of a poor quality should not be used.If there is doubt as to what type of image should be used for your publication, please contact us.

Any photo/image submitted should be high in resolution (a minimum of 300dpi).

You can also submit raw photo files taken directly from a camera.

For a small fee, you can also request for a suitable photo to be sourced from an online photo library such as Fotolia or Adobe Stock, please contact us if you wish to do so.

It is essential that the imagery you decide to use for your advertisement/editorial is of the highest standard and carefully considered. It should be appropriate to the audience, message and idea behind the communication.

Good photo example

Examples of good imagery are shown below

Important: Please refrain from submitting images take directly from a website or Clip Art style imagery. Web images are compressed for optimum screen use, but too low in quality for print purposes.

ISSUE No. 01

AUTUMN/WINTER 2018

Future

Town Remembered

Bright

OneHeroes


Marking

Yearsthe real Luton100Speaking up for



Airport Ltd

London


31

Looking to buy or sell your home?

Buying or selling your home can be stressful.

We have a large, experienced and friendly

team to take you through some of the most

important financial transactions of your life.

• Buying a property

• Buy to let properties

• Selling a property

Our team can advise you on:

• Mortgages and remortgages

• Transfer of equity

• Lease extensions

For more information, please contact our

Conveyancing team on 01582 514322 or

email us at [email protected]

32

Visit the Luton Travel Centre

You can buy a range of tickets for all sorts of journeys here, including

bus tickets and coach trips. Find it at the interchange in Starbucks!

time to

explore

Valid for up to 5 people (max 2 adults) for a whole day.

Terms apply.

family tickets

just £6at weekends, bank holidays

and school holidays across

the Luton & Dunstable zone

Untitled-1 1

21/09/2018 14:03:55

Important: Do not sumbit photos/images that have been saved in a Word document or any other word processing programme. These image will be low in quality and print out very poorly.

Life

Terms and conditions1. In these Conditions:-

1.1 “Advertisement” means the matter to be printed on the page or separately inserted or data stored on disk or which the Publisher is asked to publish and which is intended to be viewed by the Public;

1.2 “Advertiser” means the person, firm or company and their agents or assigns who wishes the Publisher to publish an Advertisement;

1.3 “Media Pack” means the document which incorporates the Publisher’s rate card in effect for the time being and includes, among other matters, publication dates and deadlines and technical data;

1.4 “Publication” means any paper in or with which the Advertisement is to appear or has appeared and includes any supplement or magazine of other printed matter for which no charge is made to its recipient and which is published whether regularly or occasionally as part of, or in association with, therewith;

1.6 “Luton Borough Council (LBC)” means the Publisher.

2. LBC has final approval on the choice, form and content of advertisements appearing in the Publication and reserves the right to reject any particular ‘copy’ or layout or to decline an application for space in the publication at any time.

3. LBC will not be bound by any standard or printed conditions furnished by the Advertiser in any documents unless the Advertiser specifically states in writing, separately from such terms that it intends such terms to apply and LBC acknowledges such notification in writing.

4. The Advertiser hereby agrees to indemnify LBC in full against all actions, costs, claims or demands arising from or as a result of the publishing of any advertisement placed by the Advertiser.

5. No advertisement can be printed without a completed order form, an approved PDF proof and payment in advance (unless otherwise agreed by LBC).

6. A PDF proof of every advertisement will be sent to the Advertiser who will be responsible for checking and making any necessary amendments within the time allocated for this purpose. Any amendments should be printed clearly to avoid confusion.

7. LBC accepts no liability whatsoever for any error, omission or mis-statement in any advertisement(s) published.

8. LBC may at its sole discretion omit or suspend any Advertisement at any time upon reasonable grounds in which circumstance the Advertiser shall have no claim against the Publisher. In the event of omission or suspension of an Advertisement the Advertiser will be notified as soon as possible. If the omission or suspension is due to the fault of the Advertiser, payment for the Advertisement will be due in full. The Advertiser must supply copy instructions unasked. Unless copy instructions are received the Publisher reserves the right to publish only the Advertiser’s name and address. The full Advertisement price will be payable.

9. Once an advertisement has been booked LBC is not liable to refund any of the advertising fee to the Advertiser.

10. Amendments made to advertisements after the Advertiser has approved the PDF proof will incur additional costs to the Advertiser.

11. If an advertisement is omitted from the publication in error, LBC shall be under no liability other than to make a refund of the advertisement charge or part thereof.

12. The Advertiser warrants that:- any information supplied in connection with the Advertisement is accurate, complete and true;

13. In respect of any Advertisement submitted for publication which contains the name or pictorial representation (photographic or otherwise) of any living person and/or any part of any living person and/or any copy by which any living person is or can be identified the Advertiser has obtained the authority of such living person to make use of such name, representation and/or copy;

14. All cancellations of any Advertisement booked by the Advertiser shall be required to be cancelled in writing and received by LBC no later than the published booking deadline for the respective edition of the Publication displayed in the Media Pack.

15. It is the responsibility of the Advertiser to check the correctness of the Advertisement (and of each insertion of the Advertisement if more than one).

16. LBC shall have the right to change its scale of advertisement rates at any time. On revision the Advertiser may cancel any outstanding orders but future orders shall be subject to the revised charges.

17. Invoices rendered by LBC shall be paid within twenty eight (28) days from the date of the invoice and if they remain unpaid will bear interest at a rate of 4% above the Co-operative Bank plc base rate from the due date until payment is made.

18. All matters affecting the placing of the Advertisement and the Conditions shall be subject to the Laws of England and to the jurisdiction of the English Courts.

Terms and conditions (cont)

Life

Documents

ISSUE No. 01 Life - Luton Borough Council · ISSUE No. 01 WINTER 2018 e ed t e es pe f s to e g rs l 00 r TION Our To wn - Our Future d London y. Life About Luton Life Launched in