W elcome to the June issueoftheSuccessNewsletter.Working with many differentbusinessownersgivesmeagreatinsightintowhatworksandwhatdoesn’t.

Without a doubt, one of the thingsthat’spresentinsuccessfulbusinessesis‘SYSTEMS’.Idon’tmeanmechanicalorsoftwaresystems—Imeanasetofproceduresforeveryfacetofrunningthebusinessef iciently.

It’ssomethingwe’vehadtodoinourownbusinessand something thatwekeepworkingoneveryweek.

The transformation in how thebusiness runs and performs isstaggering when you grasp theconceptofsystems.Ifyouthinkaboutit,everythingyoudoinyourbusiness(nomatterwhatyoudo)isinrealityasetofproceduresstartingwithstep1and inishingwithasetoutcome.

But what systems do, is take thosesteps,putthemina logicalorderandensurethatwhathappensineachstepisthebestwayofdoingit.

Thinkaboutthatforamoment…

...becauseyouknowwhateachstepinaprocedureis,youcancreatea’mini‐system’ within each step to ensurethatstep is carriedoutat thehighestlevel, giving you the best possibleresult.

Now imagine that multiplied acrossthe dozens of steps a proceduremayhave, and all of a sudden you’recreatingaworld‐classbusiness.

As simple as that sounds, it really istransformational when you see yourbusiness as one system made up ofprocedures and steps to accomplisheach procedure. In fact, when you

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June 2019

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P1: Thought Of The Month Learn How to WORK The System &

Change Your Life

P2: 101 Things To Do

P3: Dumb Criminals

P5: Your Emails

P7: Brain Tracker

P8: Bet You Didn’t Know

What To Do When You Have 101 Things

Need Doing

This Month’s Incredible Dumb Criminals

True Story

How To Ensure People Read Your

Emails

Pit Your Wits Against This Month’s Brain

Tracker Challenge

“Neverneglectanopportunityforimprovement.”

SirWilliamJones

SumitAgarwal

takethe initiativeandgo ‘systemsbased’ you’ll get the followingbene its…

1.Makemoremoney

2.Dolesswork

3.Makefarfewermistakes

4.Createaworld‐classculture

5.Addsigni icantvalue

6.Delightcustomers

Those are just the main bene itsbuttherearemanymore.

OneBIGoneisthataslongasyouinvolve your staff in the process,they’ll buy in to the whole thingand domost of thework for you.After all, THEY ALREADY KNOWthe best ways to do things, youjust haven’t asked. You just needto give them a framework (asystem for creating the ‘system’!)and let them get onwith it. Onceeachsetofproceduresiscomplete,go through it with a ine‐toothcomb with them and then thatbecomesthesystemfromnowon.

I’ll admit you can’t create asystems culture overnight, but ifyoucommittoitnowandworkonitthrough2019,yourbusinesswillbe unrecognisable (for the rightreasons!)byJanuary2020.

T he beauty of businessisthatnotwodaysarethe same. Your life isn’tpredictable and you get toconstantly explore newenvironments andchallenges every day. Butthedownside is thatwhilstone day you can leave at3pm, the next day you’recryingoutformorehoursintheday.

We’veallbeenthere.Workingthrough lunch, leaving theof ice late, sending emails at11pm. But these habits don’tmakeyou successful in thelong run, they lower yourmorale and leave youdesperate foranotherholidayagainthisyear.

Some people say that yourwork isn’t your life, but youspend around 40 hours aweekworking,soreallyitis.Ifyou’re stressed with tightdeadlines and countlessmeetings, that stress is goingto impact your life outside ofwork.

In this crazy, success‐drivenworldwenowlivein,workinglikethishasbecomethenorm.Everyonewantstoprovetheirsuccess, but juggling 101things shouldn’t be the wayyoubecomesuccessful‐andit

isn’t.

Insteadoftakingonmoreandmore projects and worryingabout howmuch you have todo the next day, you need todevelop new habits to copewithyourworkload.

Hereareafewofmyfavouritestrategies to enjoyyourworklife…

WriteDownAllOfTheWorkThatNeedsDoing

Getting everything out onpaper clears your head andgives you a real perspectiveonwhatyouhavetodo.

Next to each task, write thedate itneeds tobecompletedby. This gives you a focus onwhether things need to beprioritised right now, or canwaitafewweeks.

If you’re looking at your listthinkingithas4thingsduebytomorrow,keepreading…

UseYourResourcesEf iciently

You have a great team ofemployeeswhoarewilling tohelp you. Not one of themwantstoseeyoustressed,noryouthem.

Delegating some work to anemployeeyou thinkwouldbe

WhatToDoWhenYouHave

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Continuedfrompage1...

“InvolveYourStaff—theyknowwhat

worksbestanyway!”

perfect for a task doesn’tmakeyoua failure.Reachoutto an employee andcommunicate what you needdoing and give them clearinstructions and deadlines.Don’t forcework on them, orthey’ll end up in the samesituation you’re trying toavoid.

If they don’t have the timeeither, you need to evaluatethe way you wereapproachingthetask.

If this particular project istakingyou5hourstodo, let’ssay it’s emailing your clients,thenresearchwhatonlineresources can help you emailalargemassofpeople.Orlet’ssayyouhaveameetingwithaclient that’ll take you 1 hourto drive to ‐ ask if you canSkypefromyourof ice.

Therearemanywaysyoucanind extra hours in your dayfor those emergency tasks.That does mean you have todecide what is a priority andwhatisn’t.

Remember in school whensomeone would inish anexambeforeanotherstudent?Even though every studenthadthesamequestions,somespent less time inishing itbecause they'd learned

everything they needed toknow.Do thesamewithyourwork. If emailing takes youhourseverydaybecauseyourwriting isn’t luent, learn todevelop your skills to makeyourlifeeasier.

DoYouPutOffThingsUntilTheLastMinute?

Everyone is guilty of leavingthings they don’t want to dountil the last minute. Butleaving them until the lastminuteiswhatismakingyourlifeseemdif icult.

Ifyou indyourselfdoingthis,cut these projects into bite‐sizechunksthatyouallocateafewhoursadayto.

AcceptThatNotEverythingCanGetDone

It’sunreasonableofyoutoaskyourself,oremployees,totakeonextraworkthatwillimpactthe important day‐to‐daywork. Sometimes you justhave to accept that noteverything you want to bedonewill getdone rightnow.Itdoesn’tmakeyouanylessofa business owner if you holdup your hands and admitthat you can’t doeverything.

101ThingsThatNeedDoingNow

DumbCriminals

AHeatedArgument

Although you may think detailingthe weekly atrocities of the dumbcriminalworldisacareerlucrativeenough to fundmyStarbucksdependence,thesadtruthisthatIalsoworka part‐timejobatalocal burger franchise. There isenough grease in the kitchen tomake John Travolta experiencePTSD lashbacks,and liestaunttheemployees by procreating in mid‐air. The worst part, however, wasthat the air conditioner was notworkingthroughoutmostofthe90‐degreeGeorgiasummer.

Still, we worked our long hoursas diligently as ever. A man inPennsylvania proved himself to befarlesssteadfast,andcalled911torequest a repair of his air‐conditioning unit. According toHuf ingtonPost,heclaimedhewashavingtroublebreathingduetotheheat.Unfortunately, this bogus callendangered a patient experiencinga real medical emergency at anearby Chinese restaurant.Supposedly this is the irksomecaller’s63rdcalloverthecourseofseveral years; you’d think theoperatorwould knowby now thathe’sjustblowinghotair.

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Continuedonpage4...

Communicate with everyoneaffectedifyoucan’tgivethemwhatyoupromised intime. Ifyouguaranteedanewservicetoyourclientsthatyoucannolonger deliver, tell them inadvance and be honest. 9timesoutof10, peoplewillunderstand if your reasonsare legitimate and not justexcuses.

Thisleadsnicelyontothenextpoint...

Don’tPromiseWhatYouCan’tDeliver

Wesayittimeandtimeagain,butmakingpromisesthatyoucan't keep to employees andclients doesn’t exactly makeyou look good. You lookunprofessionaland,well,lazy.

Givepeoplea clear indicationof when they can expect a'completed' date. Be honestand plan ahead before youpubliciseadate.

LearnToSlowDownAndRelax

Don’t wait until you’re losingsleep and stressing until youface thatyou’reoverworked ‐pace yourself every day sothat you don’t have to work15hoursonedayand5hoursthenext.

Learn to unwind after workand do things you enjoywithyourfamilyandfriends.

If you ind you can neverswitch off from work mode,takethesepointsonboard.

Some of us are naturalworkaholics.Weenjoystayingbusyandchallenges,butthereisa inelinebetweenthisandburningyourselfout.Herearea few signs you’reoverworked:

Your mind is racing. Whilstyou’redoingonething,you’rethinking about what elseneedsdoing.

You lipoutover thingsyounever used to. Remainingcalm and collected whenthingsdon’tgo yourwayisn’t

easyanymore.

You complain about nothaving enough hours in theday.

Learn to strike the balancebetween working ef icientlyand working yourself to thebone. Building a businessshould be fun (that's onereasonwhyyou started), sodon’t let yourself get run‐down.

You are in control ofeverything you do. So startcontrolling your attitude andtimemanagement.

WhatToDoWhenYouHave101ThingsThatNeedDoingNow...

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Continuedfrompage3...

Learntosay‘no’whenyoudon’thavethetimetotakeonextrawork.Itdoesn’tmakeyouabadperson,buthonestandpeopleappreciatethat!

Emailmarketingcontinues torise, and it’s no surprise asit’s an effective form of

communication where you canreach out to thousands of peoplejustbyclickingafewbuttons.

However, because we all get lots ofemails every day, we become lesstolerant of thosewedon't expectandare more likely to press the deletebutton than we are to read themthrough.

This doesn’t mean you shouldn’t useemail marketing, but you have torevise your strategy. Here are a fewways to ensure people read youremails (and respond to your call toactions):

1.The time you send the emailreallydoesmatter

The typicalpersonchecks theiremailirst thing in the morning and lastthing at night. Although the idea ofemail is to send a non‐intrusive

messagetosomeoneforthemtoreadwhen they’re ready, people can soonforgettoreaditoncetheyactuallyareavailable.

If someone doesn’t reply to youremail,trysendingitagainearlyinthemorning,orlateatnight.

Instead of just writing content thatisn’t time‐sensitive, angle your emailaround something that is happeningintheworldrightnow.

2.MakeyouremailurgentIt’s not just the timeof day you sendthe email that matters, but whetherit’surgentornot.We’reallmorelikelytorespondtothecalltoactionifthereis a close deadline. Otherwise, you’llreaditandforgetaboutit.

3.KeepthecontentshortandtothepointIrrelevant words and longintroductions will just lead people toscan through and eventually give upreadingtheentirething.

Ifittakesmorethanaminutetoread,it’s too long, and if there are lengthyparagraphs,it’llgetignored.Thisgoeswithoutsaying,really,butinorderforyour email to be read luently, keepsentences short, include subheadings,keep paragraphs to just a few lines,and include plenty of space betweeneachparagraph.

4. Be clear about what you’reaskingforAn email that has no call to actionwon’thelpyourbusinesstogrow.

Having a goal from your reader is

HowToEnsurePeopleReadYourEmails

Cryptic Puzzle Of The Month

Daft Dave has beenhired to paint thehouse numbers on arecently completedhousing estate.Thereareonehundredhouses and thereforeDavehastopaintallofthenumbers from1 to100.How many times willDave have to paint thenumbernine?

ANSWERONPAGE7

SteveHackney—Helpingyoutogrowyourbusinessquickly

5

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Continuedonpage6...

essential.

Doyouwant them tomeetwithyou?Call you? Book ameeting? Be honestwith yourself about your goals and itwill help to angle the email. Or thereaderwillbeleftasking“Whatnow?”

5.GetyoursubjectlinesrightYou should spend more timecomposingasubject line thanwritingthe email itself, because most peopledecide toopenanemailbasedon thecontentinthesubjectline.

The most important thing is to keepthem personal and not generic. Youwon’tstandoutagainstthe100otheremails they’ll receive that day if youdon’t.

Howdoyoukeepthempersonal?

Make sure you’re sending therecipientanemailtheywillcareaboutandrelateto.Beforeyouhitsend,askyourself, ‘Will this person want toknowthis?’

The same goes for the email itself.‘Dearsir/madam’or‘Towhomitmayconcern’makes itobvious thatyou’remass‐sending this email. Use theperson’sname.

Don’t forgetaboutyourself either.Onthe‘from’ ield,useyournameandnotyour irm’s name… just like you

wouldn’t direct the email to therecipient’scompany.

It’s tempting to use words you thinkwill lure people in, such as ‘free’,‘reminder’ and ‘percent off’. Spamiltersworkbypickingoutwordssuchas these, soavoidusing them inyoursubjectlines.

Keep it to50 charactersor less ‐ andusing a question will help to urgepeople to open the email. Usingcapitals looks like you’re trying toohardtogetattention,sokeepthesetoaminimum.

When it comes to sending the nextemail to the recipient, change thesubject line so it isn’t too similar tothe previous one, or your emailsbecome predictable and lackoriginality.

6. Make everything about yourteam

If people wanted to read about yourirmandwhatservicesyouoffer,theycouldjustvisityourwebsite.

How iswhatyou’rewritingbene icialto others? People won’t respond ifthey don’t see how itwillmake theirlifeeasier/better.

7.Conveyaclearcalltoaction

Your email should have a clearobjective. If people just read youremail and that’s it, you’vemissedahugeopportunity.

In the irst paragraph includewhat itisyouareaskingfor,butdon’taskorexpecttoomuch.

Feel free to ask the person how theyare,orquestionsabouttheir irmthatpromptareply.

Even if you’ve done everything listedhere, you should still measure howmany people have opened the emailsand the response rate you get. Ifpeople aren’t opening your emails,you can try testing different subjectlines and sending them at differenttimes.

Conclusion

Test everything and try again! Hookyour reader from the beginning tokeepthemuntiltheendoftheemail.

Always keep in mind that you wantyour reader to do something withyour email, and not just read it andnothingelse.Whether it’s touseyourservice, book a meeting, etc., givethemareasonto.

HowToEnsurePeopleReadYourEmails

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Super Referral Program WehavecreatedourReferralSchemetorewardourclientsforrecommendingus.Wewillpayyou£100whenyourreferralhasjoineduptooneofourpackagesandpaidtheir irstmonth'sfees.EvenifyourreferraldecidesnottojoinuswewillstillgiveyouagiftvoucherasathankyouforrecommendingDNS.Althoughwethinkthisisaverygenerousamountwehavedecidedthatitisnotenoughsowehaveaddedanadditionaltwisttoourreferralscheme!Notonlydoyoureceive£100asareferralfee,butwealsowanttoofferyousomethingextratomakeitevensweeter.If3ofyourreferralsjoinDNSin2019youget50%discountoffyourfeesforJan20toDec20.If5ofyourreferralsjoinDNSin2019youget100%discountoffyourfeesforJan20toDec20

What Clients Say About DNS Accountants

7

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Brain Tracker: How Many Words Can You Find?

Using the BrainTracker gridbelow, howmanywords canyou ind? Each word mustcontain the central I and noletter canbeused twice,but,the letters do not have to beconnected. Proper nouns arenot allowed, but, plurals are.Can you ind the nine letterword?

Excellent:28words.Good:22words.Average:19words.

CRYPTIC PUZZLE ANSWER

Thereare20ninestopaint.

9,19,29,39,49,59,69,79,89,90,91,92,93,94,95,96,97,98,99.

Don'tforgettocountbothoftheninesin99.

“BeenwithDNSAccountantsformorethanayear,Iwouldhighlyrecommendtheirservices.MyAccountManagerSnehahasbeenveryhelpfulandhelpedwithaccountsandqueriesswiftlyalways!Havingagoodaccountantmeansyoucanfullyfocusonyourbusiness,notworryaboutaccountsandtaxmatters.ThankyouDNS”.ZameerHussainRelisolsLtd

“Ihavebeenextremelysatis iedwiththeserviceIhavebeenreceivingclosetothepast1year.Veryprofessional,transparentandhelpful.SpecialmentiontomyAccountManager,MinakshiArorawhomademytransitionverysmoothandalwaysreadytogothatextramiletosupportandmakecustomerhappy.De initelyrecommended”.BrijeshPradhanSarioVenturesLtd

“IrecentlysetupaLtd.companyandsignedupwithDNSformyaccountingservices.I’vefounditverygoodvalueformoneyandhugelyhelpfulintermsofadviceandguidance.IhaveanAccountManager,SnehaGurudutta,whokeepsincontactwithmeandoffersadviceonthephone…..I’mreallypleasedwiththeservice”MartinWilsonMartinWilsonConsultingLtd

Weareexpertsathelpingourclientsinanciallymanageandgrowtheir

business!

“Helped With Accounts Swiftly” “Always Ready To Go Extra Mile”

“Good Value For Money”

Bet You Didn’t Know

Over 500 meteorites hit the Earth eachyear.

An egg contains every vitaminexceptvitaminC.

111,111,111 x 111,111,111 =12,345,678,987,654,321.

Goldnevererodes.

Tennis was originally played withbarehands.

Oaktreesdon'tproduceacornsuntiltheyare50yearsold.

It takes 40minutes to hard‐boil anostrichegg.

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Our Contact Details:

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DNSHouse382KentonRoadHarrowHA38DPTel:03300886686Email:info@dnsaccountants.co.ukwww.dnsaccountants.co.uk

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