Upload
others
View
3
Download
0
Embed Size (px)
Citation preview
AUGUST 19 2013ISSUE 1333
The Weekly Digital Magazine for the Sporting Goods Industry
trade trade
For more info or to request a sample call 1-800-877-3626 or visit spencocom
Healthy feet equals a healthy body Improper foot alignment can cause pain in your feet knees and lower back during and after your workouts Spencoreg TOTAL SUPPORTtrade Insoles align support and cushion your feet
through every phase of your foot strike helping to relieve pain and allowing you to train longer Available
in three formats to fit every foot
regR
eg
iste
red
an
d trade
Tra
dem
ark
of
Sp
en
co
Med
ical C
orp
ora
tio
n copy
20
13 S
MC
A
ll R
igh
ts R
ese
rved
trade
AUGUST 19 2013 | SGBWeeklycom 3
Copyright 2013 SportsOneSource LLC All rights reserved The opinions expressed by writers and contributors to SGB WEEKLY are not necessarily those of the editors or publishers SGB WEEKLY is not responsible for unsolicited manuscripts photographs or artwork Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher SGB WEEKLY is published weekly by SportsOneSource LLC 2151 Hawkins Street Suite 200 Charlotte NC 28203 7049873450 Send address changes to SGB WEEKLY 2151 Hawkins Street Suite 200 Charlotte NC 28203 7049873450
14Saucony Transition Hoody and Bullet Tight Short
Cover Photo courtesy ISIS
AUGUST 19 2013ISSUE 1333
The Weekly Digital Magazine for the Sporting Goods Industry
MAKING NEWS
4 Asics America Re-Gains Its Mojo6 New Balance Debuts Fresh FoamMizuno Gets Left from Running and
Americas in Fiscal Q18 Brooks Sales Run Ahead
in Six Months18 Industry Calendar
FEATURES
10 A Step Ahead Spring 2014 Socks14 Its A Runners World
Senior Business Editor
Thomas J Ryan
tryansportsonesourcecom
Contributing Editors
Aaron H Bible Fernando J Delgado
Charlie Lunan Matt Powell
Editorial amp Creative Director
Teresa Hartford
teresasportsonesourcecom
Senior Graphic Designer
Camila Amortegui
camilasportsonesourcecom
Advertising Sales
Account Managers
Buz Keenan
buzsportsonesourcecom
2018875112
Katie ODonohue
katieosportsonesourcecom
8282443043
Circulation amp Subscriptions
subssportsonesourcecom
Group PublisherEditor In Chief
James Hartford
jamessportsonesourcecom
3039977302
2151 Hawkins St bull Suite 200 bull Charlotte bull NC bull 28203t 7049873450 bull f 7049873455
SportsOneSourcecom
SportsOneSource Publications
Print Magazine SGB SGB PerformanceDigital Magazines SGB Weekly TEAM Business Digital
Newsletters The BOSS ReportSports Executive Weekly
News Updates SGB Footwear Business Outdoor Business Sportsmanrsquos Business TEAM Business
SportsOneSource ResearchSportScanInfo OIA VantagePoint
SOS Research
4 SGBWeeklycom | AUGUST 19 2013
NEWS
Asics America Group said it is on pace to show continued growth throughout 2013 and is on track to reach its billion dollar sales goal by 2015
ldquoIn Q1 Asics America ex-panded its offerings with a new line of training products through a national advertis-ing and integrated marketing campaign built around the concept of lsquoNextrsquordquo said Asics America Group President and CEO Kevin Wulff ldquoThe en-trance into this category dem-onstrates our commitment to evolve the brand by continu-ously offering innovative and relevant athletic performance productsrdquo
Asics America Group which includes US Brazil and Canada reported sales increased 28 percent in US dollar terms but jumped 102 percent when measured in currency-neutral (C-N) terms In reporting yen terms sales in the Americas rose 267 percent to yen219 billion ($222 mm) Op-erating income jumped 153 percent in yen terms to yen266 billion ($271 mm) but rose only 03 percent in C-N terms
According to retail point-of-sale data compiled by SportScanInfo for SSI Performance Asics added back 2 points of market share in the running specialty channel in the retail fiscal second quarter ended August 3 Overall retail sales for the brand were up in the mid-teens for the 13-week period
Overall Asics Corp reported fiscal first quarter sales rose 158 percent to yen766 billion ($776 mm) from yen661 billion in the prior-year period Operating income for the three-month period ended June 30 grew 24 percent to yen852 billion ($86 mm) Net in-come jumped 334 percent to yen658 billion ($67 mm)
Japan domestic revenues excluding intersegment sales dipped 03 percent to yen221 billion ($224 mm) but operating earnings slumped 340 percent to yen980 million ($10 mm) mainly due to the strong sales of walking shoes and Onitsuka Tiger shoes accompa-nying the expansion of directly managed sales venues in addition to the strong sales of running shoes
Europe division revenues were up 181 percent to yen214 billion ($217 mm) or 31 percent C-N thanks to the strong sales of running shoes Operating earnings were down 61 percent to
yen333 billion ($34 mm) and decreased 181 percent on a currency-neutral basis
Oceania region sales were up 232 percent to yen389 billion ($39 mm) and grew 86 percent on a currency-neutral basis Op-erating profit reached yen100 billion ($10 mm) a gain of 141 percent versus the year-ago period on a reported basis but only im-proved 07 percent on a currency-neutral basis
East Asia division sales jumped 461 percent to yen467 billion ($46 mm) and grew 226 percent C-N Operating profits were down 104 percent to yen223 million ($23 mm) and fell 239 percent C-N due to the recording of commission paid to distributors at the Korean subsidiary and an increase in personnel expenses and advertising expenses etc at the Chinese subsidiary
In its Other Business segment which includes the Hagloumlfs outdoor brand revenues increased 175 percent to yen255 billion ($26 mm) but decreased 16 percent on a C-N basis The Other Business segment showed a loss of yen176 million ($18 mm) against operating income of yen25 million ($312000) in the year-ago period
Asics forecast sales for the first half of its fiscal year ended March 31 2014 are expected to grow 212 percent to yen1535 billion operating income to increase 231 percent to yen135 billion and net income 290 percent to yen75 billion For the full fiscal year ended March 31 2014 sales are expected to rise 211 percent to yen3150 billion operating income is projected to rise 313 percent to yen245 billion and net income 53 percent to yen145 billion
Asics AmericA re-GAins its mojo
Kevin Wulff president and CEO Asics America Group
6 SGBWeeklycom | AUGUST 19 2013
NEWS
mizuno Gets Left from runninG And AmericAs in fiscAL Q1
Mizuno Corp reported revenues rose 61 percent in its first quarter ended June 30 to yen452 billion ($458 mm) led by con-tinued gains in running Operating profit was down 83 percent to yen248 billion ($25 mm) primarily due to the ldquosustained riserdquo in raw material and labor costs
Net income jumped 124 percent to yen143 billion ($15 mm) due to a reduction in foreign currency losses Ordinary profit was yen228 billion ($24 mm) up 06 percent
Mizuno said running shoes ldquoperformed well in all areasrdquo Baseball products were ldquosturdyrdquo in Japan and the US With Senoh Corporation joining the Group its inclusion into con-solidation also served as a factor for increased revenuerdquo
By region currency-neutral (C-N) revenues in the Americas grew 36 percent as running shoes and high-end premium ball glove products performed well Recorded revenues were up 190 percent to yen809 billion ($82 mm) on the back of a weakening yen
Running shoes were ldquoespecially sturdyrdquo in the Americas rising 6 percent despite sluggish overall sales across the mar-ketplace at major running specialty stores in the US due to a colder start to the spring
Golf revenues in the Americas were slightly down from the same period the previous year due to the impact of low tem-peratures and a 15 percent decline in the number of rounds played However market share rose by 13 percentage points to 82 percent due to JPX irons performing well and the successful outcome of the Play Famously marketing campaign
Diamond sports and volleyball products were ldquomore or less un-changedrdquo from the same period the previous year But the market for ball gloves centered on high-priced products received mar-ket support leading to a revenue increase of 12 percent
The Americas recorded an operating profit of yen623 million ($63 mm) slightly down from yen646 million a year ago
In Japan revenues grew 27 percent to yen316 billion ($321 mm) ldquocontinuing to show healthy performance on the back of an expansion in the population of those participating in lifestyle sports such as running and walkingrdquo Operating profit in Japan was down 128 percent to yen182 billion ($18 mm)
In Europe running shoes ldquocontinued at a healthy cliprdquo but overall revenue was down 38 percent on a currency-neutral (C-N) basis because of a negative impact on the golf business from inclement weather conditions Still on the back of a weak-ening yen reported revenue rose 101 percent to yen264 billion ($27 mm) Europe posted an operating loss of yen90 million ($930000) against a loss of yen119 million a year ago
In the AsiaOceania region C-N revenues were down 61 percent Recorded revenues were up 85 percent to yen281 billion ($28 mm) Operating profit more than doubled to yen170 million ($172 mm)
Looking ahead Mizuno made no changes in its forecast for the year It expects revenues of yen1830 billion yen operating profit at yen70 billion yen and net income at yen42 billion yen
At the Outdoor Retailer Show New Balance introduced The Fresh Foam 980 a revolutionary approach to neutral running by com-bining ultra-plush cushioning with a reduced drop from heel to forefoot to offer a soft bouncy ride that protects runners without sacrificing speed
Combining cutting edge computer software with its designerrsquos knowhow New Balance manipulated the midsole on the Fresh Foam 980 to give runners plush cushioning properties and inher-ent stability in a minimal package The shoe is engineered to bring natural underfoot geometries alongside a cushioned ride with a blend of soft responsive foam To feed heel-to-toe transition a blown rubber outsole offers durability and flexibility in a 4 mm natural drop last while providing both a light and stable ride
A lightweight breathable construction paired with a simple up-per keeps feet comfortable and protected A spray paint finish and eye-catching design provide a lower to the ground running shoe for workouts or wardrobe
Weighing 88 oz for menrsquos size 9 1frasl2 and 73 oz for womenrsquos size 7 the collection is grounded in bright colors and vivid accents The Fresh Foam 980 will launch in February 2014 with a suggested retail price of $110
New Balance also introduced the 99 MSRP $125 a running take on an outdoor shoe The 99 features a direct inject Vibram outsole with a running centric design philosophy full-length RevLite mid-sole for a lightweight cushioned ride and FantomFit upper to sup-port and wrap the foot without compromising on flexibility
Also new for Spring 2014 will be Minimus 007 Trainer MSRP $100 a version of the Minimus designed to take a pounding from abra-sion and maintain a better grip It features a reinforced rubber toe covering an outsole wrapped in key wear areas at the toe heel and lateral forefoot a gusseted tongue and a rugged lugged outsole
New Balance also brought out the 860v4 MSRP $115 an update to the 860v3 that features an improved toe box and more toe spring A trail version of the model was also shown Receiving updates for Spring will be the 890 and 1080 series as well as the 1400 racing flat
On the apparel side New Balance will debut the Anue yoga line an NB Cross Run line to handle intense workouts a Boylston line for runners featuring advanced thermoregulation and antimicro-bial technologies and an NB Ice cooling technology
NeW BALANCe DeButS FReSh FoAM
8 SGBWeeklycom | AUGUST 19 2013
NEWS
Brooks Running Company a division of Berkshire Hathaway re-ported revenues grew 21 percent in total global sales growth year-to-date Domestic revenue rose 19 percent while international grew 29 percent though June 30 Europe drove above-average sales growth with a 34 percent increase year-to-date in local currency
Brooks also said it continued to hold onto its number one market share position in footwear at specialty running account stores (SRAs) nationwide growing to 29 percent total share Its US footwear backlogs rose 24 percent and US at-once orders climbed 21 percent year-to-date
Brooks indicated that the growth in the half reflected big gains in three key styles in the neutral and guidance categories Sales of the Ravenna 4 Ghost 6 and Glycerin 11 grew by 56 55 and 58 percent year-to-date respectively In lightweight Brooks grew its retail dollar market share at SRAs by four percent to 39 percent year-to-date main-taining its No 1 spot
Brooks apparel delivered growth with 20 percent gains year-to-date The number two apparel brand at SRAs Brooks said it earned the most market share year-to-date
Brooks is off to a fantastic start in 2013 driven by strong product and a Run Happy call to action that resonates with runners complemented by the overall strength of the running lifestylerdquo said Jim Weber CEO Brooks Running Company
During the Outdoor Retailer Show Brooks also released a white paper entitled the Stride Signature reflecting the brandrsquos extensive re-search in biomechanics over the last few years
Brooks sALes run AheAd in six months
Among the findings were that each runnerrsquos joint geometry and motion patterns are ldquocompletely uniquerdquo going against the notion that issues such as over-pronation are necessarily wrong and should be ad-justed or fixed As such the focus is on keeping the runner in their preferred stride signature or motion path for as long as possible dur-ing their run
In the 17-page paper available on its website Brooks lays out its proposals and the scientific support for its research but also urges the industry to ldquostart a dialoguerdquo around its findings Brooks notes ldquoWhile we donrsquot have all the answers we believe we are onto something mean-ingful for the runnerrdquo
The research supported last weekrsquos unveiling of the Transcend MSRP $160 positioned in the support category to complement the Brooks Adrenaline GTS The shoe features Super DNA which offers 25 percent more cushioning than BioMoGo DNA that adapts to the stride Guide Rails or specialized plates built into the midsole guide the hips knees and joints to move along their unique motion path while running - all without any traditional posts Ideal Pressure Zones in the midsole minimize localized pressure evenly in the heel midfoot and forefoot while an Ideal Heel aligns the runnerrsquos stride naturally and easily
During the development of PureProject and our efforts to define the Feel experience we realized there are a number of runners who crave the opposite end of the spectrum which we call Float said Jon Teipen Brooks footwear product line manager Transcend is the first shoe that addresses this driven by new technology that delivers a smooth ride with support that kicks in only when you need it acting as a safety net that helps your body stay in a balanced position through-out the run
Brooks Transcend
2o years of
sailing
cgprpublicrelationscom 7816394924 cgpr20
10 SGBWeeklycom | AUGUST 19 2013
Socks continue to be an essential - yet often overlooked ndash item for runners And they continue to sell well with manufacturers bring-ing flashier techier more improved styles to market every season According to sales data provided by SportScanInfo consumers have been buying socks in droves this year as Sock sales are up 35 percent year-to-date (as of July) with Internet sales up a whop-ping 70 percent over the comparable period in 2012 Such strength is reflected across several sub-categories with Full LineAthletic Specialty socks up 40 percent and Running socks up 10 percent year-to-date
With business brisk and manufacturers ndash both industry veterans and newer brands ndash providing a growing variety of styles sock buy-ers have never had more options available to them Functionality ndash including both the performance and comfort of a sock ndash remains the ultimate feature that leads a runner to their sock purchase But as manufacturers constantly introduce new and improved fab-rics and technologies running socks can also stand out through appearance The new styles available for Spring 2014 that cater to runners reveal an impressive array of socks that help wearers not only perform better but look good too Buyers got their first glimpse of the newest 2014 styles from leading manufacturers at the 2013 Outdoor Retailer Summer Market which was held in Salt Lake City UT from July 31 through August 3
Bruce Barrows VP of sales amp marketing for Lorpen North America has noticed that consumers are more acutely appreciative of the effects of improved technologies in performance and comfort
in socks Put simply sock buyers are more informed about the products they purchase ldquoWersquore seeing requests for thinner lighter-weight styles of socksrdquo said Barrows ldquoAnd itrsquos across the board in running trail running and hiking where wersquore hearing the demand for lightweightrdquo
Barrows attributes the heightened consumer awareness to cus-tomersrsquo previous experience with other products such as running shoes and apparel The influence of shoes and how they fit with socks also plays a part in the change in consumer preference to-ward better materials ldquoWhen you sit down and talk to a retailer or when you talk to a consumer at a trade show the consumer is becoming more aware of moisture management and how that af-fects how a foot feels in a shoerdquo he offered ldquoAnd yoursquore seeing so many of the shoe companies are now working to try to make that shoe lighter-weight and cooler so the ability of a sock to work as a layering piece to help move that moisture away from the foot into the shoe so it becomes evaporated faster is resonating with a lot of the consumers out thererdquo
Sof Sole is providing several exciting styles for runners in 2014 led by its FIT Sock MSRP $12 Ideal for all types for runners the FIT combines superior tech-nologies for performance and intricate construction for comfort ldquoThe Sof Sole FIT sock addresses runnersrsquo needs for a
A preview of the latest running socks including several styles that were featured for the first time at the 2013 outdoor Retailer Summer Market
A Step AheAdSpring 2014
SocksBy Fernando J Delgado
Sof Sole FIT Sock
durable and lightweight sock that still provides the cushioning they desirerdquo said Kurt Wineman SVP of sales Sof Sole ldquoThe FIT sock includes a number of superior features at a great valuerdquo One such feature is the selective cushioning in the heel and forefoot that cut down on weight while still providing protection in the right spots The FIT sock is constructed with Olefin fiber a durable and hydro-phobic material that helps the sock retain shape and prevent water absorption Its heel pocket eliminates sock slippage inside the run-ning shoe while the sockrsquos compressed fit hugs the foot reducing the possibility of blisters caused by sock movement against the foot while running
Despite all the technological advances in fiber construction and features that socks have undergone in recent years manufactur-ers are also brightening the look of the product Color has had a noticeable impact in the category One manufacturer leading the charge in colr with their performance socks across several styles is Sheboygan WI-based Wigwam ldquoWersquore seeing that the consumer is asking for color and theyrsquore looking for something technical es-pecially when theyrsquore going to be spending a little bit more on a sockrdquo observed Natalie Stangl field marketing manager for Wig-wam ldquoColor is big and lightweight and form-fitting socks are also notable for Spring 2014 Consumers want to be sure that the technology piece is there too so backing those products up with technology is really importantrdquo Lorpenrsquos Barrows concurred not-ing that color on sock walls on retail floors helps products catch the attention of consumers ldquoIt makes the sock wall look a little more excitingrdquo he observed ldquoItrsquos not just a white or a black product that you can pick from Merchandising certainly has something to do with the increase in color ndash to make it look more exciting Therersquos definitely some initiative from the retailer to carry the extra colors even if the bulk of sales are still in black and whiterdquo
One notable new running style for Wigwam will be the Iron-man Spectrum Pro Low Cut Running Sock Wigwam which has been the official sock of Ironman for the past 18 years expects the style to be a big seller in 2014 because of its ultra-lightweight con-struction and technological features ldquoIt has our patented Ultimax technology in it that utilizes both hydrophobic and hydrophilic fi-bers to move moisture - from the foot bottom - up and out of the sockrdquo Wigwamrsquos Stangl explained ldquoThis sock has a lot of color and accent-patterning as well as Freshguard odor control The other in-
teresting piece of this style is that our Dri-release technology which was typi-cally a polyester and cotton mix in the past has now been switched over to Tencel instead of cotton Wersquove found that in the running market when the customer would see that word lsquocottonrsquo in the breakdown of the material they would shy away from it With the Iron-
man Spectrum Pro Low Cut wersquove switched to the Dri-release with Tencel Wersquove shown samples at a few different trade shows and wersquove gotten a lot of positive feedbackrdquo The Ironman Spectrum Pro Low Cut sock will be shipping out for the first time in October
When it comes to running socks Stangl has noticed aesthetic appearance becoming a hot trend in part due to an influence from shoes ldquoThe thing that comes to mind when it comes to running-specific
socks whether itrsquos a specialty run store or a big box store is that most running shoe brands have come out with intense colorsrdquo she observed ldquoAnd I think a lot of accessories are starting to move their products to more color as well ndash really bright eye-catching colors The shoe brands started the trend of these color pops and then all of a sudden sock companies and other accessory brands started coming out with something similar and something that even matches a running shoe Wersquore seeing a lot of colors that wersquove never seen before in the industry and I think thatrsquos going to continuerdquo Key styles that are new for 2014 include the Electra Low Cut Running Sock and Signature Pro Low Cut Running Sock among others with each boasting eye-catching colors such as orange and carmine rose
Spring 2014 will represent an exciting time for FITS Sock Co as the manufacturer will be launching its very first completely synthetic sock line featuring Coolmax and FITS er-gonomic knitting technology In addition to making its socks in the US the com-pany owns four US patents on a special ergonomic knit design Historically every sock made by FITS has been constructed with merino wool but that will change next year The new synthetic line will be led by the Light Runner Low Coolmax Sock MSRP $13 Runners will be able to take advantage of the Light Runner Low Coolmax Sockrsquos ergonomic knit design that comfortably wraps the feet thus eliminating any hot spots rubbing or constriction
Lorpen will offer two new styles for Spring 2014 that will help run-ners perform and keep cool in warm weather The Coolmax Mul-tisport Ultralight Sock MSRP $11 is made to help athletes who
perform under extreme heat combin-ing two yarns - Coolmax and nylon - that work together to wick moisture away from the foot keeping it dry The Variable Calf Compression Sleeve MSRP $30 meanwhile is designed to reduce calf vibrations during exercise
in warm weather Variable compression technology provides the athlete with different levels of pressure to areas of the leg wherever the compression is needed most The compression sleeves can be paired with Lorpenrsquos T3 sock line Both items will be available at retail as well as online directly from Lorpen in February 2014
Patagoniarsquos newest running sock is the Lightweight Merino Run An-klet MSRP $18 made for lightweight running and biking Manu-factured in the US and constructed from a blend of merino woolnylonpolyester for breathability cooling airflow and durability the Lightweight Merino Run Anklet features excel-lent stretch and recovery that lasts the lifetime of the sock
Balega a leader in specialty running socks will offer several exciting new styles in 2014 that combine performance fit and colors Leading off the new styles is the Hidden Contour
Lorpen Coolmax Multisport Ultralight Sock
Wigwam Ironman Spectrum Pro Low Cut Running Sock
FITS Light Runner Low Coolmax Sock
Patagonia Lightweight Merino Run Anklet
12 SGBWeeklycom | AUGUST 19 2013
MSRP $14 Launched in late June and tailored specifically for the run market it provides both cushioning and a tactile fit Balega developed the sock as a meet-in-the-middle product cross between its Hidden Comfort and Ultralight socks The newest iteration of Hidden Comfort MSRP $12 a staple in the companyrsquos line will introduce on-trend colors such as zesty lemon teal neon orange and candy pink Balega will also support Octobers Breast Cancer Awareness initiatives with its Breast Cancer Awareness line launching September 1 to benefit the Breast Cancer Fund Inspirational slogans such as Dont Tell Me I Cant Mind Over Miles and Never Give Up are sewn into the limited edition socks with one dollar of every Breast Cancer Awareness sock sold going to the Breast Cancer Fund
Injinji will build on their reputation as the leader in performance toe socks in 2014 combining function with style Bold new colors highlight Injinjirsquos Run series
ldquoSock companies and shoe companies seem to be taking the benefits of minimalist footwear - such as lighter weight less restrictive construction and a wider toebox - and marrying it with aspects that were lacking in most of the minimalist running shoes such as protectionrdquo Ostrowski added
At the Outdoor Retailer Summer Market Darn Tough Vermont debuted several new styles for 2014 According to Ric Cabot founder and president of Darn Tough Vermont the company has noticed that many runners strive for lighter and thinner socks to improve the fit and feel in combi-nation with their shoes leading the Light Cushion line to continue ldquoto grow thanks to technology that offers durability and cush-ion in a light weight sockrdquo
The brand introduced its new No-Show Tab Ultra-Light RunBike socks for men MSRP $14 and women MSRP $14 The ultra-thin sock uses flat jersey construction on the bottom and breathable
Balega Hidden Comfort
Injinji No Show Running Sock
including the No Show Running Sock ldquoWe keep an eye on footwear trends because of course the intention of our product is to make it a better performance experience in a customerrsquos shoerdquo said Deirdre Ostrowski marketing director for Injinji Inc ldquoWe see a lot of the industry as a whole using materials and construction to take advantage of the human bodyrsquos abilities whether itrsquos technology that absorbs the bodyrsquos energy and re-uses it or temperature-controlling fibers You have to really work hard to perfect that fabric choice to make sure that it has the best feel that itrsquos comfortable and that they also have the best performance capabilitiesrdquo
mesh panels on top but are still made with high-density yarns and feature a popular articulated tab introduced at last yearrsquos Outdoor Retailer Sum-mer Market All of the new styles will ship to retail for spring 2014
SmartWoolrsquos 2014 running socks are spearheaded by new entries to its popular PhD line including the PhD Run Ultra Light Micro MSRP $16 and PhD Run Gradu-ated Compression Ultra Light MSRP $38 Both styles utilize ReliaWool technology in high impact areas and the 4Degree elite fit system with two elastics for greater stretch and recovery
Darn Tough Aztec Hiker with the No-Show Tab Ultra-Light
RunBike Sock
Smartwool PhD Run Graduated Compression Ultra Light
Ultra-Wide Wheel - Stabilizes movement
to carve left right and center
Performance Grips - Rubberized non-slip ergonomic grips for
stability control
Kinetic Engine - Carbon Steel Spring turbocharges abdominal and arm workouts
Foam Kneepad - High-Density foam for superior comfort
CARVEyouR
CoRE
AB-CARVERtrade PRO
800 446 7587 | helpimpluscom | wwwabcarverprocom | wwwperfectonlinecom
copy2013 Implus Corporation Perfectreg is a division of Implus Corporation 713
14 SGBWeeklycom | AUGUST 19 2013
Running in nice gear really does seem to make all the differ-ence Wearing clothes that breathe and move with the body that wick moisture provide UV protection and layer with the right warmth-to-weight ratio canrsquot be overstated Trends in apparel for next spring include prints colors construction details re-flectivity and lighter weights
Letrsquos take a jog around the run specialty block and see whatrsquos new for SpringSummer 2014
Editorrsquos Note The full version of this story appeared in the July Issue of SGB magazine
Adidas is introducing the new adidas Energy Enhance sup-port bra MSRP $55 featuring adjustability with maximum sup-port in a revamped sports bra line Adidas has been working on this project for several seasons and believes it is dialed now for retail The company is marketing key go-to every-day favorites for runners ldquoInnovation is part of our heritage and is always im-portant in order to be fresh and relevant in the marketplace In SpringSummer 2014 we have a strong soulful color palette that focuses on colors from the Amazon to help celebrate the World Cup in Brazilrdquo said Kristin Jones merchandise manager adidas Running US ldquoWe want to provide products that are relevant to the high school kid and the young urban runner Itrsquos about lis-tening to runners and understanding their needs and delivering game-changing productsrdquo
By Aaron H Bible
itrsquos ARunneRrsquoS
WorLdtechnology and fit continue to drive innovation in running apparel next year
Brooks womens Pure Project LS
Brooks Running Company is introducing its new PureProject apparel collection The collection includes a jacket shorts pants a womenrsquos seamless bra and various tops for both men and women Understated details go unnoticed until needed such as reflective
yarns woven into the fabrics wind and water repellency thermal-dy-namic benefits and hidden stor-age features The Womens Pure-Project Jacket MSRP $135 has reflective thread woven into the fabric for 360deg retro-reflectivity wind- and water-resistance with breathability a stretch woven cropped hem that fits snug two front vertical zip pockets and one back zip pocket and an over-sized hood The Womenrsquos Pure-Project LS MSRP $70 features moisture-wicking yarn Brooks DNA fabric on the shoulders and sleeves side vertical drawcords and thumbholes The Womenrsquos Seamless Capri MSRP $75 also features Brooks DNA stretch
Photo courtesy Adidas
AUGUST 19 2013 | SGBWeeklycom 15
fabric a seamless compressive fit texture down the side of the legs three pockets in the waistband and an 18-inch inseam
The Menrsquos PureProject Jacket MSRP $160 has reflective thread woven into the fabric for 360deg reflectivity features wind- and wa-ter-resistance with breathability a tailored fit an articulated three-panel hood with drawcord two hand pockets and one left chest pocket The Menrsquos PureProject 9rdquo Woven Short MSRP $75 and PureProject Speed SS MSRP $60 both feature Brooks DNA Adapt-able Fabric optimized for stretch and recovery as well as reflective hits Shorts feature four-way stretch woven shell fabric while the Shirt has seamless construction with body mapped design
New tops as part of the Craft Run Col-lection feature Craft Stay Cool fabric Multi-channel fibers draw sweat away from the body creating an evaporative cooling effect
The Cool Mesh Superlight Singlet with a big-hole design for ventilationcooling is made from polyester and Elastane A light-weight mesh structure uses Hexachan-nel fibers for ventilation and air-cooling keeps users comfortable during exercise MSRP $40 The Cool Concept Cooling Top with Moving Wing Technology for freedom of movement is constructed from Polyester and Elastane Cooling fabric is soft and comfortable against the skin and keeps runners fresh during exercise MSRP $45 The PR Light Tee is soft lightweight and cooling with mesh back and ergonomic fit MSRP $50 The Hybrid Shorts 2-In-1 are lightweight shorts with inner tights ergo-nomic fit and four energy pockets Tight lightweight woven fabric creates a wind- and water-blocking fabric with built-in mechanical stretch to support body move-ment and give a comfortable fit MSRP $80
Eider is bringing its running ap-parel to the US for the first time next year with the Momentum Collection The Target Knit Jacket is a minimalist shell featuring Go-re-Tex Active Knit Cloudy three-layer protection with a heathered look and four-way stretch (that only Adidas and Eider have been granted use of) that gives this jacket a unique aesthetic while providing lightweight protection It has a slimathletic cut and integrated hood The Benz Aero TS MSRP $79 is a quick drying crew neck tee Light-
weight and breathable it features two synthetic fabrics in panel construction to maximize wicking The Tao Tank W MSRP $54 is a lightweight synthetic stylish shirt for active sports Design
elements like a cap sleeve key hole collar fitted drop waist and shaded flat lock stitching set it apart from typical technical apparel The Move Skirt MSRP $59 is performance based without sacrificing feminin-ity Abrasion resistant diagonal flatlock stitching and contrasting heather gray shorts beneath exposed via asymmetrical side slit the Move is a stylish approach to running
New from Isis is the Pronto Top and Curva Run Skort for SpringSummer 2014 The Pronto Top is made of a heathered PulseDri fabric body (92 polyester8 elastane) for moisture management and strategically placed 94 polyester6 elastane stretch mesh for extra ventilation Scalloped cap sleeves and ruching along the sides adds style and a flattering fit The Curva Run Skort is a skirt on the outside with built-in shorts blending performance and style Wayfarer fabric features four-way stretch and light wind and water protec-
tion A 94 polyester6 elastane stretch mesh boy-short liner adds breathability for long runs
Loleumlrsquos cami Betty Top MSRP $60 features a printed front and mesh back with reflective tape at bottom made from Second Skin Pop fabric The short sleeve Kerin Top MSRP $80 follows the same concept with a half-zip in front crop sleeves and mesh in back and features a pocket for water or gels The Talitha Cover-up Jacket MSRP $120 is a long sleeve cardigan style with a back of solid mesh Features Second Skin Pop fabric full-zip with mock neck gathers at front bust three back patch pockets with reflective tape reflective logo and thumbholes at sleeves The Speed Run-ning Skirt MSRP $60 is a skorttennis skirt with fun cuts and color blocking Itrsquos made with recycled stretch momentum fabric fea-tures a zip pocket at side reflective tape and logo at front 13 inches in length The Run Capri MSRP $75 is available as a layering sys-tem with Balance Shorts MSRP $50 or Lively Shorts MSRP $60 on top of printed running capris Mesh inserts provide breathabili-ty features a zip pocket at back of waistband lined gusset at crotch flat seams for comfort shaped fit with mid-rise and reflective logo
Moving Comfortrsquos Switch It Up Collection features lightweight reversible fabric in fun prints backed with saturated solids Reversibility offers value spontaneity and versatility They are also
Craft Cool Concept Cooling Top
Craft Cool Mesh Super Light Singlet
Eider Target Knit Jacket
Eider Benz Aero TS
Isis Pronto Top and Curva Run SkortPhoto courtesy Adidas
16 SGBWeeklycom | AUGUST 19 2013
introducing DriLayer Adapt - a new fabric with stretch and recovery that eliminates the need for hardware in waistbands bra bands and straps The Switch It Up Capri MSRP $60 is reversible from a print to a solid features chafe-free flatlock seams wide Powermesh waistband hidden pocket and ruching at side hem The Dash Sleeveless MSRP $42 is a lightweight tank and layers well over any sports bra An open silhouette enhances performance with freedom of movement and on-trend styling DriLayer Lace
insets are embedded with sustainable bamboo-derived charcoal for odor control and moisture management Three new bra styles in the Secure Collection combine the familiarity of time-tested design with a fashion-forward style featuring ease of fit and hardware-free engineering Highlights include the Switch It Up Racer MSRP $36 reversible and JustRight Racer MSRP $48 both with DriLayer fabrics
The New Balance Ice collection is carrying forward to Spring 2014 featuring cooling technology designed to lower the skinrsquos temperature as an athlete heats up The Hi Viz Beacon Collection is new for Fall 2013 and will also be carried into Spring 2014 The Hi-Viz Beacon Jacket MSRP $175 integrates high-visibility color reflectivity in key areas and glow-in-the-dark luminance The Hi-Viz Beacon jacket is also wind and water resistant with welded front zip pockets The Beacon Jacket ties back to the glow-in-the-dark new green gecko and fiery coral colorways in the Impact Tight MSRP $65 and womenrsquos Capri MSRP $55
Oiselle running for women debuts its first seamless collection for spring ldquoIn development we focused on the pros and cons of seamless garments and feedback from women runners On the pro side they loved the chafe-free construction however on the cons
most styles were seen as too heavy and too snug and did not stay put during exerciserdquo the company said With a new ldquolightweight blend of nylon and polyrdquo the Oiselle Flyte Collection will offer rich heathering and engineered graphics plus durability and a knit that moves sweat to the surface of the fabric Subtle ribbing at the waist helps the garments retain their shape The new collection will be offered in a tank and a long sleeve including thumbholes and a flat ribbed collar
Trail Running from Patagonia is engineered for comfort and performance in a wide range of conditions with bright colors in subtle patterns In Spring 2014 100 percent of the trail running collection is accepted for recycling 58 percent is made from e-fiber fabrics and 25 percent with Bluesign approved fabrics New prod-ucts for men include the Outpacer Shirt MSRP $59 Long Sleeve Outpacer Shirt MSRP $69 Strider Pro Shorts revised MSRP $59 and Nine Trail Knicker Pants MSRP $75 New products for women include the Outpacer Shirt MSRP $59 LS Outpacer Shirt MSRP $69 Strider Skirt MSRP $49 and Velocity Race Shorts MSRP $45 New accessories include a Duckbill Cap MSRP $29 and Duckbill Bucket Hat MSRP $39
The new five-inch inseam Flash Short from Pearl Izumi MSRP $50 feature a waistband designed to sit flat instead of gathering and Transfer Dry fabric that provides moisture transfer and stretch with a soft hand The Flash Short Over Tight MSRP $90 combo streamlines layering with one less waistband and a looser shell A zippered back pocket ankle zippers for easy onoff internal brief for support and a nine-inch shell inseam round out the design For women the W Flash Short MSRP $55 is where performance meets fashion with lightweight four-way stretch Transfer Dry technology and a wide gathered waistband to flatter curves The W Flash Singlet MSRP $40 is a high-performance tank with sig-nature lace mesh and the racerback design allows for maximum shoul-der movement The W Flash Jacket MSRP $100 is wind and water resis-tant with built-in finger warmers and Transfer Dry fabric on the side and underarm for breathability The W Flash Longsleeve MSRP $60 is de-signed for in-between weather days as the combination of long sleeves with the lace mesh helps maintain body temperature The W Flash 2-in-1 Short MSRP $50 is an aggressive
Moving Comfort Switch It Up Capri
New Balance Hi Viz Beacon Jacket
Oiselle Fly Tank
Pearl Izumi Flash Short Over Tight
AUGUST 19 2013 | SGBWeeklycom 17
performance piece featuring a boy short with moisture-wicking mesh lace and Transfer Dry with a bit of compression and a zip-pered back pocket
Puma running apparel is introducing the PR Pure NightCat Jacket - everything you need but nothing you dont for both day and night as the company recognizes the importance of visibil-ity Features include laser cut ventila-tion that adds breathability but not extra material anatomically shaped collar that follows the hairline to re-duce friction and reflective threads integrated into the woven jacket for 360-degree reflectivity Similar to the NightCat jacket the PR Pure NightCat Short includes reflective threads wo-
ven into the fabric for total visibility Minimal and breathable fab-ric is used to achieve comfort ldquoSpecifically for our Running and Training category Puma is focusing a lot on technical and design innovation For Puma performance this season our products are bold and innovative contemporary in design and joyful in spiritrdquo said Pumarsquos Michelle Perrault
Salomonrsquos EXO S-Lab Menrsquos Zip Tee MSRP $110 provides pos-tural support to the chest and upper body with reflective branding on the front and back Made from actiLite3D Stretch and actiLite Stretch Mesh Cocona it includes a half-zip with stay down puller flatlock seams and a breathable skin fit The S-Lab Menrsquos Sense Short MSRP $150 are minimalist actiLite Pro running shorts with an inner brief Reflective brand-ing adds safety and ClimaUV 50+ provides sun protection The Sky Tee MSRP $75 for men and women is for mountain trail runners and is specifically de-signed to pair with a Salomon S-Lab Advanced Skin Hydro 12 Set pack ldquoThis is a first for a tee and a pack to be designed to work in unison for better comfort fit and breathabilityrdquo the company said The Park WP Jacket is designed as a versatile urban daily training jacket As a part of Salomonrsquos Citytrail line this Climapro jacket is light breathable and waterproof and includes an earphone hole in the chest pocket
From Saucony comes the Packable Fade Vest MSRP $65 with its hooded zip front and
ombre fade colorways It features a vented back and drop tail is water resistant and packs into its own pocket The Daybreak Long Sleeve MSRP $48 is made from super soft burnout fabric is breath-able and features a long lean fit The Scoot LX Capri MSRP $50 is new in PowerKnit EX for maximum support and has a wide waist-band and hidden front pocket
The Transition Hoody MSRP $50 is made from highly breath-able Radius tech mesh and features ruching at the waist and top of hood a back zippered storage pocket and shaped sleeve openings with thumbholes The Bullet Tight Short MSRP $48 feature ldquocool smooth Power luxe fabric a wide flattering waistbandrdquo and zip-pered back storage pocket and side cargo pockets
The SmartWool Womenrsquos PhD Seamless Bikini MSRP $32 features knit-in graphics mid-rise and seamless construction with a wide covered elas-tic waistband for a feminine and flat-tering fit Varied knit textures promote ventilation and body-enhancing fit made from 79 percent Merino wool 15 percent Nylon and 6 percent Elastane The Womenrsquos PhD Run Short Sleeve V-Neck MSRP $85 features a semi-form fit UPF 30 and seamless construction Varied knit textures in body-mapped heat and sweat zones provide extra ventilation and 360-degree reflectivity aids visibility The Menrsquos PhD 2-in-1
Run Short MSRP $90 features a woven outer short with Merino interior short tight to provide support seamlessly constructed with knit-in ventilation in high heat zones Outer short is made from 100 percent recycled polyester inner short is 79 percent Merino18 percent Ny-lon3 percent Elastane The new Menrsquos PhD Run Long Sleeve Crew MSRP $95 features a semi-form fit UPF 30 and seamless con-struction and body mapping Made from 85 percent Merino wool and 15 percent Nylon ldquoFor Spring 2014 compared to Spring 2013 we took even more feedback from runners and improved most of the styles by placing a greater emphasis on thermal body mappingrdquo said Sara Yoder product line manager for SmartWool womenrsquos per-formance clothing
For Spring 2014 Zoot Sports will focus on its Icefil technology (a multi-functional UPF 50 ldquointelligentrdquo mois-ture-sensitive fabric) to keep runners cool There are 14 styles in the Zoot Ultra Run Icefil line including Womenrsquos Ul-tra Icefil Singlet MSRP $38 and Ultra Run Icefil 3rdquo Short MSRP $45 Menrsquos Ultra Icefil Tee MSRP $45 and Ultra Run Icefil 6rdquo Short MSRP $40 Other styles include the Womenrsquos Ultra Icefil Tank Ultra Icefil Tee Ultra Run Icefil 2rdquo Short and Ultra Run Icefil 2-1 3rdquo Short and Menrsquos Ultra Icefil Singlet Ul-tra Icefil Sleeveless Tee Ultra Icefil Mesh Tee Ultra Run Icefil 3rdquo Short Ultra Run Icefil 2-1 3rdquo Short and Ultra Run Icefil 8rdquo Short
Puma NightCat Jacket
Saucony Packable Fade Vest Daybreak Long Sleeve and Scoot LX Capri
SmartWool Run Short Sleeve V-Neck
Zoot Menrsquos Ultra Icefil Tee
CALENDARFor full year calendar go to sportsonesourcecomevents
tr
Ad
e A
ss
oc
iAt
ion
s |
Bu
Yin
G G
ro
uP
s
AUGUST
17-19 Atlanta Shoe Market Atlanta GA
19-21 PGA expo Las Vegas NV
19-21 MAGIC Las Vegas NV
SEPTEMBER
5 Surf expo Board Demo Day orlando FL
6-8 Surf expo orlando FL
8-10 NBS Fall Semi-Annual Market Fort Worth tX
16-19 Worldwide Spring Show Reno NV
18-19 health amp Fitness Business expo Las Vegas NV
18-20 Interbike International trade expo Las Vegas NV
25-26 Sports amp Fitness Industry Assoc Industry Leaders Summit Baltimore MD
26-28 Imprinted Sportswear Show (ISS) Ft Worth tX 30-2 oIA Rendezvous San Diego CA
OCTOBER
10-11 the Retailing Summit Dallas tX
29-31 Sport Source Asia hong Kong
29-1 NASGW expo Grapevine tX
NOVEMBER
1-3 NBS Fall Athletic Market Austin tX
5-7 tAG FallWinter Show St Louis Mo
15-17 ADA Fall Show San Antonio tX
24-26 Sports Inc Athletic Show Las Vegas NV
Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom
National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg
National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg
Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom
Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg
Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg
Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg
Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom
Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom
Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com
Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
DECEMBER
2-4 eoRA Se Winter Market Asheville NC
3-4 WWSRA NW early Preview Seattle WA
3-5 MRA December Market Lansing MI
4-6 FFANY New York NY
10-11 eoRA FLA Winter Market Punta Gorda FL
10-11 WWSRA NorCal early Preview tBA
11-12 Atlanta Shoe Market Atlanta GA
JANUARY
6-8 AtA Show Nashville tN
7-9 MWSRA January Show Madison WI
7-9 WWSRA Rocky Mtn Preview Denver Co
7-9 WWSRA Northwest Preview Portland oR
9-11 Surf expo orlando FL
13-14 WWSRA Intermountain Preview Salt Lake City ut
13-15 WWSRA NorCal early Preview Reno NV
14-17 Shot Show Las Vegas NV
15-18 NBS Winter-Specialty Market Fort Worth tX
16-18 Sports Licensing amp tailgate Show Las Vegas NV
17-19 Imprinted Sportswear Show (ISS) Long Beach CA
21 oRWM Demo Day tBA
22-25 outdoor Retailer Winter Market Salt Lake City ut
30-2 SIA Snow Show Denver Co
18 SGBWeeklycom | AUGUST 19 2013
September 25-26 2013
The Four Seasons HotelBaltimore MD
INAUGURAL
FORUM ADDRESSING GLOBAL CHALLENGES FACING SPORTS amp FITNESS EXECUTIVES
2013 FEATURED SPEAKERS
Use code SGBILS913 by September 2 to receive the Early Bird Member rateFor more INFORMATION or to REGISTER
visit wwwSFIAorgils or call 3014956321
TheSFIA ILS2013
LISA BAIRDChief Marketing OfficerUS Olympic Committee
SCOTT BAXTERPresident Jeanswear Americas amp ImagewearVF Corp
KEVIN PLANKCEO amp FounderUnder Armour
JEFFREY ROSENSWEIGDirector of the Global Perspectives ProgramEmory University
ERIC GRUMBANExecutive Vice PresidentNFL
ROB DEMARTINIPresident amp CEONew Balance
AURET VAN HEERDENPresident amp CEO Fair Labor Association
BOB PUCCINISFIA ChairmanPresidentMizuno USA
SAL LAROCCAExecutive Vice PresidentNBA
JOE PELLEGRINIManaging Director Co-Head Consumer amp Retail GroupRW Baird amp Co
JIM PISANIPresidentVF Licensed Sports Group
HUGO MALANPresident Fitness Sporting Goods amp ToysSears Holdings
TIM BROSNANExecutive Vice PresidentMLB
TOM FARREYDirector of Sports amp Society Program Emmy Award Winning ReporterAspen Institute ESPN
ROBERT REISSForbes ColumnistHost of ldquoThe CEO Showrdquo
TED LEONSISFounder Chairman Majority Owner amp CEOMonumental Sports amp Entertainment
MARK YOURCALENDARS
Summer Market AUGUST 6-9 2014
Open Air Demo AUGUST 5 2014
Winter Market JANUARY 22-25 2014
All Mountain Demo JANUARY 21 2014
trade trade
For more info or to request a sample call 1-800-877-3626 or visit spencocom
Healthy feet equals a healthy body Improper foot alignment can cause pain in your feet knees and lower back during and after your workouts Spencoreg TOTAL SUPPORTtrade Insoles align support and cushion your feet
through every phase of your foot strike helping to relieve pain and allowing you to train longer Available
in three formats to fit every foot
regR
eg
iste
red
an
d trade
Tra
dem
ark
of
Sp
en
co
Med
ical C
orp
ora
tio
n copy
20
13 S
MC
A
ll R
igh
ts R
ese
rved
trade
AUGUST 19 2013 | SGBWeeklycom 3
Copyright 2013 SportsOneSource LLC All rights reserved The opinions expressed by writers and contributors to SGB WEEKLY are not necessarily those of the editors or publishers SGB WEEKLY is not responsible for unsolicited manuscripts photographs or artwork Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher SGB WEEKLY is published weekly by SportsOneSource LLC 2151 Hawkins Street Suite 200 Charlotte NC 28203 7049873450 Send address changes to SGB WEEKLY 2151 Hawkins Street Suite 200 Charlotte NC 28203 7049873450
14Saucony Transition Hoody and Bullet Tight Short
Cover Photo courtesy ISIS
AUGUST 19 2013ISSUE 1333
The Weekly Digital Magazine for the Sporting Goods Industry
MAKING NEWS
4 Asics America Re-Gains Its Mojo6 New Balance Debuts Fresh FoamMizuno Gets Left from Running and
Americas in Fiscal Q18 Brooks Sales Run Ahead
in Six Months18 Industry Calendar
FEATURES
10 A Step Ahead Spring 2014 Socks14 Its A Runners World
Senior Business Editor
Thomas J Ryan
tryansportsonesourcecom
Contributing Editors
Aaron H Bible Fernando J Delgado
Charlie Lunan Matt Powell
Editorial amp Creative Director
Teresa Hartford
teresasportsonesourcecom
Senior Graphic Designer
Camila Amortegui
camilasportsonesourcecom
Advertising Sales
Account Managers
Buz Keenan
buzsportsonesourcecom
2018875112
Katie ODonohue
katieosportsonesourcecom
8282443043
Circulation amp Subscriptions
subssportsonesourcecom
Group PublisherEditor In Chief
James Hartford
jamessportsonesourcecom
3039977302
2151 Hawkins St bull Suite 200 bull Charlotte bull NC bull 28203t 7049873450 bull f 7049873455
SportsOneSourcecom
SportsOneSource Publications
Print Magazine SGB SGB PerformanceDigital Magazines SGB Weekly TEAM Business Digital
Newsletters The BOSS ReportSports Executive Weekly
News Updates SGB Footwear Business Outdoor Business Sportsmanrsquos Business TEAM Business
SportsOneSource ResearchSportScanInfo OIA VantagePoint
SOS Research
4 SGBWeeklycom | AUGUST 19 2013
NEWS
Asics America Group said it is on pace to show continued growth throughout 2013 and is on track to reach its billion dollar sales goal by 2015
ldquoIn Q1 Asics America ex-panded its offerings with a new line of training products through a national advertis-ing and integrated marketing campaign built around the concept of lsquoNextrsquordquo said Asics America Group President and CEO Kevin Wulff ldquoThe en-trance into this category dem-onstrates our commitment to evolve the brand by continu-ously offering innovative and relevant athletic performance productsrdquo
Asics America Group which includes US Brazil and Canada reported sales increased 28 percent in US dollar terms but jumped 102 percent when measured in currency-neutral (C-N) terms In reporting yen terms sales in the Americas rose 267 percent to yen219 billion ($222 mm) Op-erating income jumped 153 percent in yen terms to yen266 billion ($271 mm) but rose only 03 percent in C-N terms
According to retail point-of-sale data compiled by SportScanInfo for SSI Performance Asics added back 2 points of market share in the running specialty channel in the retail fiscal second quarter ended August 3 Overall retail sales for the brand were up in the mid-teens for the 13-week period
Overall Asics Corp reported fiscal first quarter sales rose 158 percent to yen766 billion ($776 mm) from yen661 billion in the prior-year period Operating income for the three-month period ended June 30 grew 24 percent to yen852 billion ($86 mm) Net in-come jumped 334 percent to yen658 billion ($67 mm)
Japan domestic revenues excluding intersegment sales dipped 03 percent to yen221 billion ($224 mm) but operating earnings slumped 340 percent to yen980 million ($10 mm) mainly due to the strong sales of walking shoes and Onitsuka Tiger shoes accompa-nying the expansion of directly managed sales venues in addition to the strong sales of running shoes
Europe division revenues were up 181 percent to yen214 billion ($217 mm) or 31 percent C-N thanks to the strong sales of running shoes Operating earnings were down 61 percent to
yen333 billion ($34 mm) and decreased 181 percent on a currency-neutral basis
Oceania region sales were up 232 percent to yen389 billion ($39 mm) and grew 86 percent on a currency-neutral basis Op-erating profit reached yen100 billion ($10 mm) a gain of 141 percent versus the year-ago period on a reported basis but only im-proved 07 percent on a currency-neutral basis
East Asia division sales jumped 461 percent to yen467 billion ($46 mm) and grew 226 percent C-N Operating profits were down 104 percent to yen223 million ($23 mm) and fell 239 percent C-N due to the recording of commission paid to distributors at the Korean subsidiary and an increase in personnel expenses and advertising expenses etc at the Chinese subsidiary
In its Other Business segment which includes the Hagloumlfs outdoor brand revenues increased 175 percent to yen255 billion ($26 mm) but decreased 16 percent on a C-N basis The Other Business segment showed a loss of yen176 million ($18 mm) against operating income of yen25 million ($312000) in the year-ago period
Asics forecast sales for the first half of its fiscal year ended March 31 2014 are expected to grow 212 percent to yen1535 billion operating income to increase 231 percent to yen135 billion and net income 290 percent to yen75 billion For the full fiscal year ended March 31 2014 sales are expected to rise 211 percent to yen3150 billion operating income is projected to rise 313 percent to yen245 billion and net income 53 percent to yen145 billion
Asics AmericA re-GAins its mojo
Kevin Wulff president and CEO Asics America Group
6 SGBWeeklycom | AUGUST 19 2013
NEWS
mizuno Gets Left from runninG And AmericAs in fiscAL Q1
Mizuno Corp reported revenues rose 61 percent in its first quarter ended June 30 to yen452 billion ($458 mm) led by con-tinued gains in running Operating profit was down 83 percent to yen248 billion ($25 mm) primarily due to the ldquosustained riserdquo in raw material and labor costs
Net income jumped 124 percent to yen143 billion ($15 mm) due to a reduction in foreign currency losses Ordinary profit was yen228 billion ($24 mm) up 06 percent
Mizuno said running shoes ldquoperformed well in all areasrdquo Baseball products were ldquosturdyrdquo in Japan and the US With Senoh Corporation joining the Group its inclusion into con-solidation also served as a factor for increased revenuerdquo
By region currency-neutral (C-N) revenues in the Americas grew 36 percent as running shoes and high-end premium ball glove products performed well Recorded revenues were up 190 percent to yen809 billion ($82 mm) on the back of a weakening yen
Running shoes were ldquoespecially sturdyrdquo in the Americas rising 6 percent despite sluggish overall sales across the mar-ketplace at major running specialty stores in the US due to a colder start to the spring
Golf revenues in the Americas were slightly down from the same period the previous year due to the impact of low tem-peratures and a 15 percent decline in the number of rounds played However market share rose by 13 percentage points to 82 percent due to JPX irons performing well and the successful outcome of the Play Famously marketing campaign
Diamond sports and volleyball products were ldquomore or less un-changedrdquo from the same period the previous year But the market for ball gloves centered on high-priced products received mar-ket support leading to a revenue increase of 12 percent
The Americas recorded an operating profit of yen623 million ($63 mm) slightly down from yen646 million a year ago
In Japan revenues grew 27 percent to yen316 billion ($321 mm) ldquocontinuing to show healthy performance on the back of an expansion in the population of those participating in lifestyle sports such as running and walkingrdquo Operating profit in Japan was down 128 percent to yen182 billion ($18 mm)
In Europe running shoes ldquocontinued at a healthy cliprdquo but overall revenue was down 38 percent on a currency-neutral (C-N) basis because of a negative impact on the golf business from inclement weather conditions Still on the back of a weak-ening yen reported revenue rose 101 percent to yen264 billion ($27 mm) Europe posted an operating loss of yen90 million ($930000) against a loss of yen119 million a year ago
In the AsiaOceania region C-N revenues were down 61 percent Recorded revenues were up 85 percent to yen281 billion ($28 mm) Operating profit more than doubled to yen170 million ($172 mm)
Looking ahead Mizuno made no changes in its forecast for the year It expects revenues of yen1830 billion yen operating profit at yen70 billion yen and net income at yen42 billion yen
At the Outdoor Retailer Show New Balance introduced The Fresh Foam 980 a revolutionary approach to neutral running by com-bining ultra-plush cushioning with a reduced drop from heel to forefoot to offer a soft bouncy ride that protects runners without sacrificing speed
Combining cutting edge computer software with its designerrsquos knowhow New Balance manipulated the midsole on the Fresh Foam 980 to give runners plush cushioning properties and inher-ent stability in a minimal package The shoe is engineered to bring natural underfoot geometries alongside a cushioned ride with a blend of soft responsive foam To feed heel-to-toe transition a blown rubber outsole offers durability and flexibility in a 4 mm natural drop last while providing both a light and stable ride
A lightweight breathable construction paired with a simple up-per keeps feet comfortable and protected A spray paint finish and eye-catching design provide a lower to the ground running shoe for workouts or wardrobe
Weighing 88 oz for menrsquos size 9 1frasl2 and 73 oz for womenrsquos size 7 the collection is grounded in bright colors and vivid accents The Fresh Foam 980 will launch in February 2014 with a suggested retail price of $110
New Balance also introduced the 99 MSRP $125 a running take on an outdoor shoe The 99 features a direct inject Vibram outsole with a running centric design philosophy full-length RevLite mid-sole for a lightweight cushioned ride and FantomFit upper to sup-port and wrap the foot without compromising on flexibility
Also new for Spring 2014 will be Minimus 007 Trainer MSRP $100 a version of the Minimus designed to take a pounding from abra-sion and maintain a better grip It features a reinforced rubber toe covering an outsole wrapped in key wear areas at the toe heel and lateral forefoot a gusseted tongue and a rugged lugged outsole
New Balance also brought out the 860v4 MSRP $115 an update to the 860v3 that features an improved toe box and more toe spring A trail version of the model was also shown Receiving updates for Spring will be the 890 and 1080 series as well as the 1400 racing flat
On the apparel side New Balance will debut the Anue yoga line an NB Cross Run line to handle intense workouts a Boylston line for runners featuring advanced thermoregulation and antimicro-bial technologies and an NB Ice cooling technology
NeW BALANCe DeButS FReSh FoAM
8 SGBWeeklycom | AUGUST 19 2013
NEWS
Brooks Running Company a division of Berkshire Hathaway re-ported revenues grew 21 percent in total global sales growth year-to-date Domestic revenue rose 19 percent while international grew 29 percent though June 30 Europe drove above-average sales growth with a 34 percent increase year-to-date in local currency
Brooks also said it continued to hold onto its number one market share position in footwear at specialty running account stores (SRAs) nationwide growing to 29 percent total share Its US footwear backlogs rose 24 percent and US at-once orders climbed 21 percent year-to-date
Brooks indicated that the growth in the half reflected big gains in three key styles in the neutral and guidance categories Sales of the Ravenna 4 Ghost 6 and Glycerin 11 grew by 56 55 and 58 percent year-to-date respectively In lightweight Brooks grew its retail dollar market share at SRAs by four percent to 39 percent year-to-date main-taining its No 1 spot
Brooks apparel delivered growth with 20 percent gains year-to-date The number two apparel brand at SRAs Brooks said it earned the most market share year-to-date
Brooks is off to a fantastic start in 2013 driven by strong product and a Run Happy call to action that resonates with runners complemented by the overall strength of the running lifestylerdquo said Jim Weber CEO Brooks Running Company
During the Outdoor Retailer Show Brooks also released a white paper entitled the Stride Signature reflecting the brandrsquos extensive re-search in biomechanics over the last few years
Brooks sALes run AheAd in six months
Among the findings were that each runnerrsquos joint geometry and motion patterns are ldquocompletely uniquerdquo going against the notion that issues such as over-pronation are necessarily wrong and should be ad-justed or fixed As such the focus is on keeping the runner in their preferred stride signature or motion path for as long as possible dur-ing their run
In the 17-page paper available on its website Brooks lays out its proposals and the scientific support for its research but also urges the industry to ldquostart a dialoguerdquo around its findings Brooks notes ldquoWhile we donrsquot have all the answers we believe we are onto something mean-ingful for the runnerrdquo
The research supported last weekrsquos unveiling of the Transcend MSRP $160 positioned in the support category to complement the Brooks Adrenaline GTS The shoe features Super DNA which offers 25 percent more cushioning than BioMoGo DNA that adapts to the stride Guide Rails or specialized plates built into the midsole guide the hips knees and joints to move along their unique motion path while running - all without any traditional posts Ideal Pressure Zones in the midsole minimize localized pressure evenly in the heel midfoot and forefoot while an Ideal Heel aligns the runnerrsquos stride naturally and easily
During the development of PureProject and our efforts to define the Feel experience we realized there are a number of runners who crave the opposite end of the spectrum which we call Float said Jon Teipen Brooks footwear product line manager Transcend is the first shoe that addresses this driven by new technology that delivers a smooth ride with support that kicks in only when you need it acting as a safety net that helps your body stay in a balanced position through-out the run
Brooks Transcend
2o years of
sailing
cgprpublicrelationscom 7816394924 cgpr20
10 SGBWeeklycom | AUGUST 19 2013
Socks continue to be an essential - yet often overlooked ndash item for runners And they continue to sell well with manufacturers bring-ing flashier techier more improved styles to market every season According to sales data provided by SportScanInfo consumers have been buying socks in droves this year as Sock sales are up 35 percent year-to-date (as of July) with Internet sales up a whop-ping 70 percent over the comparable period in 2012 Such strength is reflected across several sub-categories with Full LineAthletic Specialty socks up 40 percent and Running socks up 10 percent year-to-date
With business brisk and manufacturers ndash both industry veterans and newer brands ndash providing a growing variety of styles sock buy-ers have never had more options available to them Functionality ndash including both the performance and comfort of a sock ndash remains the ultimate feature that leads a runner to their sock purchase But as manufacturers constantly introduce new and improved fab-rics and technologies running socks can also stand out through appearance The new styles available for Spring 2014 that cater to runners reveal an impressive array of socks that help wearers not only perform better but look good too Buyers got their first glimpse of the newest 2014 styles from leading manufacturers at the 2013 Outdoor Retailer Summer Market which was held in Salt Lake City UT from July 31 through August 3
Bruce Barrows VP of sales amp marketing for Lorpen North America has noticed that consumers are more acutely appreciative of the effects of improved technologies in performance and comfort
in socks Put simply sock buyers are more informed about the products they purchase ldquoWersquore seeing requests for thinner lighter-weight styles of socksrdquo said Barrows ldquoAnd itrsquos across the board in running trail running and hiking where wersquore hearing the demand for lightweightrdquo
Barrows attributes the heightened consumer awareness to cus-tomersrsquo previous experience with other products such as running shoes and apparel The influence of shoes and how they fit with socks also plays a part in the change in consumer preference to-ward better materials ldquoWhen you sit down and talk to a retailer or when you talk to a consumer at a trade show the consumer is becoming more aware of moisture management and how that af-fects how a foot feels in a shoerdquo he offered ldquoAnd yoursquore seeing so many of the shoe companies are now working to try to make that shoe lighter-weight and cooler so the ability of a sock to work as a layering piece to help move that moisture away from the foot into the shoe so it becomes evaporated faster is resonating with a lot of the consumers out thererdquo
Sof Sole is providing several exciting styles for runners in 2014 led by its FIT Sock MSRP $12 Ideal for all types for runners the FIT combines superior tech-nologies for performance and intricate construction for comfort ldquoThe Sof Sole FIT sock addresses runnersrsquo needs for a
A preview of the latest running socks including several styles that were featured for the first time at the 2013 outdoor Retailer Summer Market
A Step AheAdSpring 2014
SocksBy Fernando J Delgado
Sof Sole FIT Sock
durable and lightweight sock that still provides the cushioning they desirerdquo said Kurt Wineman SVP of sales Sof Sole ldquoThe FIT sock includes a number of superior features at a great valuerdquo One such feature is the selective cushioning in the heel and forefoot that cut down on weight while still providing protection in the right spots The FIT sock is constructed with Olefin fiber a durable and hydro-phobic material that helps the sock retain shape and prevent water absorption Its heel pocket eliminates sock slippage inside the run-ning shoe while the sockrsquos compressed fit hugs the foot reducing the possibility of blisters caused by sock movement against the foot while running
Despite all the technological advances in fiber construction and features that socks have undergone in recent years manufactur-ers are also brightening the look of the product Color has had a noticeable impact in the category One manufacturer leading the charge in colr with their performance socks across several styles is Sheboygan WI-based Wigwam ldquoWersquore seeing that the consumer is asking for color and theyrsquore looking for something technical es-pecially when theyrsquore going to be spending a little bit more on a sockrdquo observed Natalie Stangl field marketing manager for Wig-wam ldquoColor is big and lightweight and form-fitting socks are also notable for Spring 2014 Consumers want to be sure that the technology piece is there too so backing those products up with technology is really importantrdquo Lorpenrsquos Barrows concurred not-ing that color on sock walls on retail floors helps products catch the attention of consumers ldquoIt makes the sock wall look a little more excitingrdquo he observed ldquoItrsquos not just a white or a black product that you can pick from Merchandising certainly has something to do with the increase in color ndash to make it look more exciting Therersquos definitely some initiative from the retailer to carry the extra colors even if the bulk of sales are still in black and whiterdquo
One notable new running style for Wigwam will be the Iron-man Spectrum Pro Low Cut Running Sock Wigwam which has been the official sock of Ironman for the past 18 years expects the style to be a big seller in 2014 because of its ultra-lightweight con-struction and technological features ldquoIt has our patented Ultimax technology in it that utilizes both hydrophobic and hydrophilic fi-bers to move moisture - from the foot bottom - up and out of the sockrdquo Wigwamrsquos Stangl explained ldquoThis sock has a lot of color and accent-patterning as well as Freshguard odor control The other in-
teresting piece of this style is that our Dri-release technology which was typi-cally a polyester and cotton mix in the past has now been switched over to Tencel instead of cotton Wersquove found that in the running market when the customer would see that word lsquocottonrsquo in the breakdown of the material they would shy away from it With the Iron-
man Spectrum Pro Low Cut wersquove switched to the Dri-release with Tencel Wersquove shown samples at a few different trade shows and wersquove gotten a lot of positive feedbackrdquo The Ironman Spectrum Pro Low Cut sock will be shipping out for the first time in October
When it comes to running socks Stangl has noticed aesthetic appearance becoming a hot trend in part due to an influence from shoes ldquoThe thing that comes to mind when it comes to running-specific
socks whether itrsquos a specialty run store or a big box store is that most running shoe brands have come out with intense colorsrdquo she observed ldquoAnd I think a lot of accessories are starting to move their products to more color as well ndash really bright eye-catching colors The shoe brands started the trend of these color pops and then all of a sudden sock companies and other accessory brands started coming out with something similar and something that even matches a running shoe Wersquore seeing a lot of colors that wersquove never seen before in the industry and I think thatrsquos going to continuerdquo Key styles that are new for 2014 include the Electra Low Cut Running Sock and Signature Pro Low Cut Running Sock among others with each boasting eye-catching colors such as orange and carmine rose
Spring 2014 will represent an exciting time for FITS Sock Co as the manufacturer will be launching its very first completely synthetic sock line featuring Coolmax and FITS er-gonomic knitting technology In addition to making its socks in the US the com-pany owns four US patents on a special ergonomic knit design Historically every sock made by FITS has been constructed with merino wool but that will change next year The new synthetic line will be led by the Light Runner Low Coolmax Sock MSRP $13 Runners will be able to take advantage of the Light Runner Low Coolmax Sockrsquos ergonomic knit design that comfortably wraps the feet thus eliminating any hot spots rubbing or constriction
Lorpen will offer two new styles for Spring 2014 that will help run-ners perform and keep cool in warm weather The Coolmax Mul-tisport Ultralight Sock MSRP $11 is made to help athletes who
perform under extreme heat combin-ing two yarns - Coolmax and nylon - that work together to wick moisture away from the foot keeping it dry The Variable Calf Compression Sleeve MSRP $30 meanwhile is designed to reduce calf vibrations during exercise
in warm weather Variable compression technology provides the athlete with different levels of pressure to areas of the leg wherever the compression is needed most The compression sleeves can be paired with Lorpenrsquos T3 sock line Both items will be available at retail as well as online directly from Lorpen in February 2014
Patagoniarsquos newest running sock is the Lightweight Merino Run An-klet MSRP $18 made for lightweight running and biking Manu-factured in the US and constructed from a blend of merino woolnylonpolyester for breathability cooling airflow and durability the Lightweight Merino Run Anklet features excel-lent stretch and recovery that lasts the lifetime of the sock
Balega a leader in specialty running socks will offer several exciting new styles in 2014 that combine performance fit and colors Leading off the new styles is the Hidden Contour
Lorpen Coolmax Multisport Ultralight Sock
Wigwam Ironman Spectrum Pro Low Cut Running Sock
FITS Light Runner Low Coolmax Sock
Patagonia Lightweight Merino Run Anklet
12 SGBWeeklycom | AUGUST 19 2013
MSRP $14 Launched in late June and tailored specifically for the run market it provides both cushioning and a tactile fit Balega developed the sock as a meet-in-the-middle product cross between its Hidden Comfort and Ultralight socks The newest iteration of Hidden Comfort MSRP $12 a staple in the companyrsquos line will introduce on-trend colors such as zesty lemon teal neon orange and candy pink Balega will also support Octobers Breast Cancer Awareness initiatives with its Breast Cancer Awareness line launching September 1 to benefit the Breast Cancer Fund Inspirational slogans such as Dont Tell Me I Cant Mind Over Miles and Never Give Up are sewn into the limited edition socks with one dollar of every Breast Cancer Awareness sock sold going to the Breast Cancer Fund
Injinji will build on their reputation as the leader in performance toe socks in 2014 combining function with style Bold new colors highlight Injinjirsquos Run series
ldquoSock companies and shoe companies seem to be taking the benefits of minimalist footwear - such as lighter weight less restrictive construction and a wider toebox - and marrying it with aspects that were lacking in most of the minimalist running shoes such as protectionrdquo Ostrowski added
At the Outdoor Retailer Summer Market Darn Tough Vermont debuted several new styles for 2014 According to Ric Cabot founder and president of Darn Tough Vermont the company has noticed that many runners strive for lighter and thinner socks to improve the fit and feel in combi-nation with their shoes leading the Light Cushion line to continue ldquoto grow thanks to technology that offers durability and cush-ion in a light weight sockrdquo
The brand introduced its new No-Show Tab Ultra-Light RunBike socks for men MSRP $14 and women MSRP $14 The ultra-thin sock uses flat jersey construction on the bottom and breathable
Balega Hidden Comfort
Injinji No Show Running Sock
including the No Show Running Sock ldquoWe keep an eye on footwear trends because of course the intention of our product is to make it a better performance experience in a customerrsquos shoerdquo said Deirdre Ostrowski marketing director for Injinji Inc ldquoWe see a lot of the industry as a whole using materials and construction to take advantage of the human bodyrsquos abilities whether itrsquos technology that absorbs the bodyrsquos energy and re-uses it or temperature-controlling fibers You have to really work hard to perfect that fabric choice to make sure that it has the best feel that itrsquos comfortable and that they also have the best performance capabilitiesrdquo
mesh panels on top but are still made with high-density yarns and feature a popular articulated tab introduced at last yearrsquos Outdoor Retailer Sum-mer Market All of the new styles will ship to retail for spring 2014
SmartWoolrsquos 2014 running socks are spearheaded by new entries to its popular PhD line including the PhD Run Ultra Light Micro MSRP $16 and PhD Run Gradu-ated Compression Ultra Light MSRP $38 Both styles utilize ReliaWool technology in high impact areas and the 4Degree elite fit system with two elastics for greater stretch and recovery
Darn Tough Aztec Hiker with the No-Show Tab Ultra-Light
RunBike Sock
Smartwool PhD Run Graduated Compression Ultra Light
Ultra-Wide Wheel - Stabilizes movement
to carve left right and center
Performance Grips - Rubberized non-slip ergonomic grips for
stability control
Kinetic Engine - Carbon Steel Spring turbocharges abdominal and arm workouts
Foam Kneepad - High-Density foam for superior comfort
CARVEyouR
CoRE
AB-CARVERtrade PRO
800 446 7587 | helpimpluscom | wwwabcarverprocom | wwwperfectonlinecom
copy2013 Implus Corporation Perfectreg is a division of Implus Corporation 713
14 SGBWeeklycom | AUGUST 19 2013
Running in nice gear really does seem to make all the differ-ence Wearing clothes that breathe and move with the body that wick moisture provide UV protection and layer with the right warmth-to-weight ratio canrsquot be overstated Trends in apparel for next spring include prints colors construction details re-flectivity and lighter weights
Letrsquos take a jog around the run specialty block and see whatrsquos new for SpringSummer 2014
Editorrsquos Note The full version of this story appeared in the July Issue of SGB magazine
Adidas is introducing the new adidas Energy Enhance sup-port bra MSRP $55 featuring adjustability with maximum sup-port in a revamped sports bra line Adidas has been working on this project for several seasons and believes it is dialed now for retail The company is marketing key go-to every-day favorites for runners ldquoInnovation is part of our heritage and is always im-portant in order to be fresh and relevant in the marketplace In SpringSummer 2014 we have a strong soulful color palette that focuses on colors from the Amazon to help celebrate the World Cup in Brazilrdquo said Kristin Jones merchandise manager adidas Running US ldquoWe want to provide products that are relevant to the high school kid and the young urban runner Itrsquos about lis-tening to runners and understanding their needs and delivering game-changing productsrdquo
By Aaron H Bible
itrsquos ARunneRrsquoS
WorLdtechnology and fit continue to drive innovation in running apparel next year
Brooks womens Pure Project LS
Brooks Running Company is introducing its new PureProject apparel collection The collection includes a jacket shorts pants a womenrsquos seamless bra and various tops for both men and women Understated details go unnoticed until needed such as reflective
yarns woven into the fabrics wind and water repellency thermal-dy-namic benefits and hidden stor-age features The Womens Pure-Project Jacket MSRP $135 has reflective thread woven into the fabric for 360deg retro-reflectivity wind- and water-resistance with breathability a stretch woven cropped hem that fits snug two front vertical zip pockets and one back zip pocket and an over-sized hood The Womenrsquos Pure-Project LS MSRP $70 features moisture-wicking yarn Brooks DNA fabric on the shoulders and sleeves side vertical drawcords and thumbholes The Womenrsquos Seamless Capri MSRP $75 also features Brooks DNA stretch
Photo courtesy Adidas
AUGUST 19 2013 | SGBWeeklycom 15
fabric a seamless compressive fit texture down the side of the legs three pockets in the waistband and an 18-inch inseam
The Menrsquos PureProject Jacket MSRP $160 has reflective thread woven into the fabric for 360deg reflectivity features wind- and wa-ter-resistance with breathability a tailored fit an articulated three-panel hood with drawcord two hand pockets and one left chest pocket The Menrsquos PureProject 9rdquo Woven Short MSRP $75 and PureProject Speed SS MSRP $60 both feature Brooks DNA Adapt-able Fabric optimized for stretch and recovery as well as reflective hits Shorts feature four-way stretch woven shell fabric while the Shirt has seamless construction with body mapped design
New tops as part of the Craft Run Col-lection feature Craft Stay Cool fabric Multi-channel fibers draw sweat away from the body creating an evaporative cooling effect
The Cool Mesh Superlight Singlet with a big-hole design for ventilationcooling is made from polyester and Elastane A light-weight mesh structure uses Hexachan-nel fibers for ventilation and air-cooling keeps users comfortable during exercise MSRP $40 The Cool Concept Cooling Top with Moving Wing Technology for freedom of movement is constructed from Polyester and Elastane Cooling fabric is soft and comfortable against the skin and keeps runners fresh during exercise MSRP $45 The PR Light Tee is soft lightweight and cooling with mesh back and ergonomic fit MSRP $50 The Hybrid Shorts 2-In-1 are lightweight shorts with inner tights ergo-nomic fit and four energy pockets Tight lightweight woven fabric creates a wind- and water-blocking fabric with built-in mechanical stretch to support body move-ment and give a comfortable fit MSRP $80
Eider is bringing its running ap-parel to the US for the first time next year with the Momentum Collection The Target Knit Jacket is a minimalist shell featuring Go-re-Tex Active Knit Cloudy three-layer protection with a heathered look and four-way stretch (that only Adidas and Eider have been granted use of) that gives this jacket a unique aesthetic while providing lightweight protection It has a slimathletic cut and integrated hood The Benz Aero TS MSRP $79 is a quick drying crew neck tee Light-
weight and breathable it features two synthetic fabrics in panel construction to maximize wicking The Tao Tank W MSRP $54 is a lightweight synthetic stylish shirt for active sports Design
elements like a cap sleeve key hole collar fitted drop waist and shaded flat lock stitching set it apart from typical technical apparel The Move Skirt MSRP $59 is performance based without sacrificing feminin-ity Abrasion resistant diagonal flatlock stitching and contrasting heather gray shorts beneath exposed via asymmetrical side slit the Move is a stylish approach to running
New from Isis is the Pronto Top and Curva Run Skort for SpringSummer 2014 The Pronto Top is made of a heathered PulseDri fabric body (92 polyester8 elastane) for moisture management and strategically placed 94 polyester6 elastane stretch mesh for extra ventilation Scalloped cap sleeves and ruching along the sides adds style and a flattering fit The Curva Run Skort is a skirt on the outside with built-in shorts blending performance and style Wayfarer fabric features four-way stretch and light wind and water protec-
tion A 94 polyester6 elastane stretch mesh boy-short liner adds breathability for long runs
Loleumlrsquos cami Betty Top MSRP $60 features a printed front and mesh back with reflective tape at bottom made from Second Skin Pop fabric The short sleeve Kerin Top MSRP $80 follows the same concept with a half-zip in front crop sleeves and mesh in back and features a pocket for water or gels The Talitha Cover-up Jacket MSRP $120 is a long sleeve cardigan style with a back of solid mesh Features Second Skin Pop fabric full-zip with mock neck gathers at front bust three back patch pockets with reflective tape reflective logo and thumbholes at sleeves The Speed Run-ning Skirt MSRP $60 is a skorttennis skirt with fun cuts and color blocking Itrsquos made with recycled stretch momentum fabric fea-tures a zip pocket at side reflective tape and logo at front 13 inches in length The Run Capri MSRP $75 is available as a layering sys-tem with Balance Shorts MSRP $50 or Lively Shorts MSRP $60 on top of printed running capris Mesh inserts provide breathabili-ty features a zip pocket at back of waistband lined gusset at crotch flat seams for comfort shaped fit with mid-rise and reflective logo
Moving Comfortrsquos Switch It Up Collection features lightweight reversible fabric in fun prints backed with saturated solids Reversibility offers value spontaneity and versatility They are also
Craft Cool Concept Cooling Top
Craft Cool Mesh Super Light Singlet
Eider Target Knit Jacket
Eider Benz Aero TS
Isis Pronto Top and Curva Run SkortPhoto courtesy Adidas
16 SGBWeeklycom | AUGUST 19 2013
introducing DriLayer Adapt - a new fabric with stretch and recovery that eliminates the need for hardware in waistbands bra bands and straps The Switch It Up Capri MSRP $60 is reversible from a print to a solid features chafe-free flatlock seams wide Powermesh waistband hidden pocket and ruching at side hem The Dash Sleeveless MSRP $42 is a lightweight tank and layers well over any sports bra An open silhouette enhances performance with freedom of movement and on-trend styling DriLayer Lace
insets are embedded with sustainable bamboo-derived charcoal for odor control and moisture management Three new bra styles in the Secure Collection combine the familiarity of time-tested design with a fashion-forward style featuring ease of fit and hardware-free engineering Highlights include the Switch It Up Racer MSRP $36 reversible and JustRight Racer MSRP $48 both with DriLayer fabrics
The New Balance Ice collection is carrying forward to Spring 2014 featuring cooling technology designed to lower the skinrsquos temperature as an athlete heats up The Hi Viz Beacon Collection is new for Fall 2013 and will also be carried into Spring 2014 The Hi-Viz Beacon Jacket MSRP $175 integrates high-visibility color reflectivity in key areas and glow-in-the-dark luminance The Hi-Viz Beacon jacket is also wind and water resistant with welded front zip pockets The Beacon Jacket ties back to the glow-in-the-dark new green gecko and fiery coral colorways in the Impact Tight MSRP $65 and womenrsquos Capri MSRP $55
Oiselle running for women debuts its first seamless collection for spring ldquoIn development we focused on the pros and cons of seamless garments and feedback from women runners On the pro side they loved the chafe-free construction however on the cons
most styles were seen as too heavy and too snug and did not stay put during exerciserdquo the company said With a new ldquolightweight blend of nylon and polyrdquo the Oiselle Flyte Collection will offer rich heathering and engineered graphics plus durability and a knit that moves sweat to the surface of the fabric Subtle ribbing at the waist helps the garments retain their shape The new collection will be offered in a tank and a long sleeve including thumbholes and a flat ribbed collar
Trail Running from Patagonia is engineered for comfort and performance in a wide range of conditions with bright colors in subtle patterns In Spring 2014 100 percent of the trail running collection is accepted for recycling 58 percent is made from e-fiber fabrics and 25 percent with Bluesign approved fabrics New prod-ucts for men include the Outpacer Shirt MSRP $59 Long Sleeve Outpacer Shirt MSRP $69 Strider Pro Shorts revised MSRP $59 and Nine Trail Knicker Pants MSRP $75 New products for women include the Outpacer Shirt MSRP $59 LS Outpacer Shirt MSRP $69 Strider Skirt MSRP $49 and Velocity Race Shorts MSRP $45 New accessories include a Duckbill Cap MSRP $29 and Duckbill Bucket Hat MSRP $39
The new five-inch inseam Flash Short from Pearl Izumi MSRP $50 feature a waistband designed to sit flat instead of gathering and Transfer Dry fabric that provides moisture transfer and stretch with a soft hand The Flash Short Over Tight MSRP $90 combo streamlines layering with one less waistband and a looser shell A zippered back pocket ankle zippers for easy onoff internal brief for support and a nine-inch shell inseam round out the design For women the W Flash Short MSRP $55 is where performance meets fashion with lightweight four-way stretch Transfer Dry technology and a wide gathered waistband to flatter curves The W Flash Singlet MSRP $40 is a high-performance tank with sig-nature lace mesh and the racerback design allows for maximum shoul-der movement The W Flash Jacket MSRP $100 is wind and water resis-tant with built-in finger warmers and Transfer Dry fabric on the side and underarm for breathability The W Flash Longsleeve MSRP $60 is de-signed for in-between weather days as the combination of long sleeves with the lace mesh helps maintain body temperature The W Flash 2-in-1 Short MSRP $50 is an aggressive
Moving Comfort Switch It Up Capri
New Balance Hi Viz Beacon Jacket
Oiselle Fly Tank
Pearl Izumi Flash Short Over Tight
AUGUST 19 2013 | SGBWeeklycom 17
performance piece featuring a boy short with moisture-wicking mesh lace and Transfer Dry with a bit of compression and a zip-pered back pocket
Puma running apparel is introducing the PR Pure NightCat Jacket - everything you need but nothing you dont for both day and night as the company recognizes the importance of visibil-ity Features include laser cut ventila-tion that adds breathability but not extra material anatomically shaped collar that follows the hairline to re-duce friction and reflective threads integrated into the woven jacket for 360-degree reflectivity Similar to the NightCat jacket the PR Pure NightCat Short includes reflective threads wo-
ven into the fabric for total visibility Minimal and breathable fab-ric is used to achieve comfort ldquoSpecifically for our Running and Training category Puma is focusing a lot on technical and design innovation For Puma performance this season our products are bold and innovative contemporary in design and joyful in spiritrdquo said Pumarsquos Michelle Perrault
Salomonrsquos EXO S-Lab Menrsquos Zip Tee MSRP $110 provides pos-tural support to the chest and upper body with reflective branding on the front and back Made from actiLite3D Stretch and actiLite Stretch Mesh Cocona it includes a half-zip with stay down puller flatlock seams and a breathable skin fit The S-Lab Menrsquos Sense Short MSRP $150 are minimalist actiLite Pro running shorts with an inner brief Reflective brand-ing adds safety and ClimaUV 50+ provides sun protection The Sky Tee MSRP $75 for men and women is for mountain trail runners and is specifically de-signed to pair with a Salomon S-Lab Advanced Skin Hydro 12 Set pack ldquoThis is a first for a tee and a pack to be designed to work in unison for better comfort fit and breathabilityrdquo the company said The Park WP Jacket is designed as a versatile urban daily training jacket As a part of Salomonrsquos Citytrail line this Climapro jacket is light breathable and waterproof and includes an earphone hole in the chest pocket
From Saucony comes the Packable Fade Vest MSRP $65 with its hooded zip front and
ombre fade colorways It features a vented back and drop tail is water resistant and packs into its own pocket The Daybreak Long Sleeve MSRP $48 is made from super soft burnout fabric is breath-able and features a long lean fit The Scoot LX Capri MSRP $50 is new in PowerKnit EX for maximum support and has a wide waist-band and hidden front pocket
The Transition Hoody MSRP $50 is made from highly breath-able Radius tech mesh and features ruching at the waist and top of hood a back zippered storage pocket and shaped sleeve openings with thumbholes The Bullet Tight Short MSRP $48 feature ldquocool smooth Power luxe fabric a wide flattering waistbandrdquo and zip-pered back storage pocket and side cargo pockets
The SmartWool Womenrsquos PhD Seamless Bikini MSRP $32 features knit-in graphics mid-rise and seamless construction with a wide covered elas-tic waistband for a feminine and flat-tering fit Varied knit textures promote ventilation and body-enhancing fit made from 79 percent Merino wool 15 percent Nylon and 6 percent Elastane The Womenrsquos PhD Run Short Sleeve V-Neck MSRP $85 features a semi-form fit UPF 30 and seamless construction Varied knit textures in body-mapped heat and sweat zones provide extra ventilation and 360-degree reflectivity aids visibility The Menrsquos PhD 2-in-1
Run Short MSRP $90 features a woven outer short with Merino interior short tight to provide support seamlessly constructed with knit-in ventilation in high heat zones Outer short is made from 100 percent recycled polyester inner short is 79 percent Merino18 percent Ny-lon3 percent Elastane The new Menrsquos PhD Run Long Sleeve Crew MSRP $95 features a semi-form fit UPF 30 and seamless con-struction and body mapping Made from 85 percent Merino wool and 15 percent Nylon ldquoFor Spring 2014 compared to Spring 2013 we took even more feedback from runners and improved most of the styles by placing a greater emphasis on thermal body mappingrdquo said Sara Yoder product line manager for SmartWool womenrsquos per-formance clothing
For Spring 2014 Zoot Sports will focus on its Icefil technology (a multi-functional UPF 50 ldquointelligentrdquo mois-ture-sensitive fabric) to keep runners cool There are 14 styles in the Zoot Ultra Run Icefil line including Womenrsquos Ul-tra Icefil Singlet MSRP $38 and Ultra Run Icefil 3rdquo Short MSRP $45 Menrsquos Ultra Icefil Tee MSRP $45 and Ultra Run Icefil 6rdquo Short MSRP $40 Other styles include the Womenrsquos Ultra Icefil Tank Ultra Icefil Tee Ultra Run Icefil 2rdquo Short and Ultra Run Icefil 2-1 3rdquo Short and Menrsquos Ultra Icefil Singlet Ul-tra Icefil Sleeveless Tee Ultra Icefil Mesh Tee Ultra Run Icefil 3rdquo Short Ultra Run Icefil 2-1 3rdquo Short and Ultra Run Icefil 8rdquo Short
Puma NightCat Jacket
Saucony Packable Fade Vest Daybreak Long Sleeve and Scoot LX Capri
SmartWool Run Short Sleeve V-Neck
Zoot Menrsquos Ultra Icefil Tee
CALENDARFor full year calendar go to sportsonesourcecomevents
tr
Ad
e A
ss
oc
iAt
ion
s |
Bu
Yin
G G
ro
uP
s
AUGUST
17-19 Atlanta Shoe Market Atlanta GA
19-21 PGA expo Las Vegas NV
19-21 MAGIC Las Vegas NV
SEPTEMBER
5 Surf expo Board Demo Day orlando FL
6-8 Surf expo orlando FL
8-10 NBS Fall Semi-Annual Market Fort Worth tX
16-19 Worldwide Spring Show Reno NV
18-19 health amp Fitness Business expo Las Vegas NV
18-20 Interbike International trade expo Las Vegas NV
25-26 Sports amp Fitness Industry Assoc Industry Leaders Summit Baltimore MD
26-28 Imprinted Sportswear Show (ISS) Ft Worth tX 30-2 oIA Rendezvous San Diego CA
OCTOBER
10-11 the Retailing Summit Dallas tX
29-31 Sport Source Asia hong Kong
29-1 NASGW expo Grapevine tX
NOVEMBER
1-3 NBS Fall Athletic Market Austin tX
5-7 tAG FallWinter Show St Louis Mo
15-17 ADA Fall Show San Antonio tX
24-26 Sports Inc Athletic Show Las Vegas NV
Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom
National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg
National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg
Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom
Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg
Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg
Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg
Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom
Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom
Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com
Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
DECEMBER
2-4 eoRA Se Winter Market Asheville NC
3-4 WWSRA NW early Preview Seattle WA
3-5 MRA December Market Lansing MI
4-6 FFANY New York NY
10-11 eoRA FLA Winter Market Punta Gorda FL
10-11 WWSRA NorCal early Preview tBA
11-12 Atlanta Shoe Market Atlanta GA
JANUARY
6-8 AtA Show Nashville tN
7-9 MWSRA January Show Madison WI
7-9 WWSRA Rocky Mtn Preview Denver Co
7-9 WWSRA Northwest Preview Portland oR
9-11 Surf expo orlando FL
13-14 WWSRA Intermountain Preview Salt Lake City ut
13-15 WWSRA NorCal early Preview Reno NV
14-17 Shot Show Las Vegas NV
15-18 NBS Winter-Specialty Market Fort Worth tX
16-18 Sports Licensing amp tailgate Show Las Vegas NV
17-19 Imprinted Sportswear Show (ISS) Long Beach CA
21 oRWM Demo Day tBA
22-25 outdoor Retailer Winter Market Salt Lake City ut
30-2 SIA Snow Show Denver Co
18 SGBWeeklycom | AUGUST 19 2013
September 25-26 2013
The Four Seasons HotelBaltimore MD
INAUGURAL
FORUM ADDRESSING GLOBAL CHALLENGES FACING SPORTS amp FITNESS EXECUTIVES
2013 FEATURED SPEAKERS
Use code SGBILS913 by September 2 to receive the Early Bird Member rateFor more INFORMATION or to REGISTER
visit wwwSFIAorgils or call 3014956321
TheSFIA ILS2013
LISA BAIRDChief Marketing OfficerUS Olympic Committee
SCOTT BAXTERPresident Jeanswear Americas amp ImagewearVF Corp
KEVIN PLANKCEO amp FounderUnder Armour
JEFFREY ROSENSWEIGDirector of the Global Perspectives ProgramEmory University
ERIC GRUMBANExecutive Vice PresidentNFL
ROB DEMARTINIPresident amp CEONew Balance
AURET VAN HEERDENPresident amp CEO Fair Labor Association
BOB PUCCINISFIA ChairmanPresidentMizuno USA
SAL LAROCCAExecutive Vice PresidentNBA
JOE PELLEGRINIManaging Director Co-Head Consumer amp Retail GroupRW Baird amp Co
JIM PISANIPresidentVF Licensed Sports Group
HUGO MALANPresident Fitness Sporting Goods amp ToysSears Holdings
TIM BROSNANExecutive Vice PresidentMLB
TOM FARREYDirector of Sports amp Society Program Emmy Award Winning ReporterAspen Institute ESPN
ROBERT REISSForbes ColumnistHost of ldquoThe CEO Showrdquo
TED LEONSISFounder Chairman Majority Owner amp CEOMonumental Sports amp Entertainment
MARK YOURCALENDARS
Summer Market AUGUST 6-9 2014
Open Air Demo AUGUST 5 2014
Winter Market JANUARY 22-25 2014
All Mountain Demo JANUARY 21 2014
AUGUST 19 2013 | SGBWeeklycom 3
Copyright 2013 SportsOneSource LLC All rights reserved The opinions expressed by writers and contributors to SGB WEEKLY are not necessarily those of the editors or publishers SGB WEEKLY is not responsible for unsolicited manuscripts photographs or artwork Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher SGB WEEKLY is published weekly by SportsOneSource LLC 2151 Hawkins Street Suite 200 Charlotte NC 28203 7049873450 Send address changes to SGB WEEKLY 2151 Hawkins Street Suite 200 Charlotte NC 28203 7049873450
14Saucony Transition Hoody and Bullet Tight Short
Cover Photo courtesy ISIS
AUGUST 19 2013ISSUE 1333
The Weekly Digital Magazine for the Sporting Goods Industry
MAKING NEWS
4 Asics America Re-Gains Its Mojo6 New Balance Debuts Fresh FoamMizuno Gets Left from Running and
Americas in Fiscal Q18 Brooks Sales Run Ahead
in Six Months18 Industry Calendar
FEATURES
10 A Step Ahead Spring 2014 Socks14 Its A Runners World
Senior Business Editor
Thomas J Ryan
tryansportsonesourcecom
Contributing Editors
Aaron H Bible Fernando J Delgado
Charlie Lunan Matt Powell
Editorial amp Creative Director
Teresa Hartford
teresasportsonesourcecom
Senior Graphic Designer
Camila Amortegui
camilasportsonesourcecom
Advertising Sales
Account Managers
Buz Keenan
buzsportsonesourcecom
2018875112
Katie ODonohue
katieosportsonesourcecom
8282443043
Circulation amp Subscriptions
subssportsonesourcecom
Group PublisherEditor In Chief
James Hartford
jamessportsonesourcecom
3039977302
2151 Hawkins St bull Suite 200 bull Charlotte bull NC bull 28203t 7049873450 bull f 7049873455
SportsOneSourcecom
SportsOneSource Publications
Print Magazine SGB SGB PerformanceDigital Magazines SGB Weekly TEAM Business Digital
Newsletters The BOSS ReportSports Executive Weekly
News Updates SGB Footwear Business Outdoor Business Sportsmanrsquos Business TEAM Business
SportsOneSource ResearchSportScanInfo OIA VantagePoint
SOS Research
4 SGBWeeklycom | AUGUST 19 2013
NEWS
Asics America Group said it is on pace to show continued growth throughout 2013 and is on track to reach its billion dollar sales goal by 2015
ldquoIn Q1 Asics America ex-panded its offerings with a new line of training products through a national advertis-ing and integrated marketing campaign built around the concept of lsquoNextrsquordquo said Asics America Group President and CEO Kevin Wulff ldquoThe en-trance into this category dem-onstrates our commitment to evolve the brand by continu-ously offering innovative and relevant athletic performance productsrdquo
Asics America Group which includes US Brazil and Canada reported sales increased 28 percent in US dollar terms but jumped 102 percent when measured in currency-neutral (C-N) terms In reporting yen terms sales in the Americas rose 267 percent to yen219 billion ($222 mm) Op-erating income jumped 153 percent in yen terms to yen266 billion ($271 mm) but rose only 03 percent in C-N terms
According to retail point-of-sale data compiled by SportScanInfo for SSI Performance Asics added back 2 points of market share in the running specialty channel in the retail fiscal second quarter ended August 3 Overall retail sales for the brand were up in the mid-teens for the 13-week period
Overall Asics Corp reported fiscal first quarter sales rose 158 percent to yen766 billion ($776 mm) from yen661 billion in the prior-year period Operating income for the three-month period ended June 30 grew 24 percent to yen852 billion ($86 mm) Net in-come jumped 334 percent to yen658 billion ($67 mm)
Japan domestic revenues excluding intersegment sales dipped 03 percent to yen221 billion ($224 mm) but operating earnings slumped 340 percent to yen980 million ($10 mm) mainly due to the strong sales of walking shoes and Onitsuka Tiger shoes accompa-nying the expansion of directly managed sales venues in addition to the strong sales of running shoes
Europe division revenues were up 181 percent to yen214 billion ($217 mm) or 31 percent C-N thanks to the strong sales of running shoes Operating earnings were down 61 percent to
yen333 billion ($34 mm) and decreased 181 percent on a currency-neutral basis
Oceania region sales were up 232 percent to yen389 billion ($39 mm) and grew 86 percent on a currency-neutral basis Op-erating profit reached yen100 billion ($10 mm) a gain of 141 percent versus the year-ago period on a reported basis but only im-proved 07 percent on a currency-neutral basis
East Asia division sales jumped 461 percent to yen467 billion ($46 mm) and grew 226 percent C-N Operating profits were down 104 percent to yen223 million ($23 mm) and fell 239 percent C-N due to the recording of commission paid to distributors at the Korean subsidiary and an increase in personnel expenses and advertising expenses etc at the Chinese subsidiary
In its Other Business segment which includes the Hagloumlfs outdoor brand revenues increased 175 percent to yen255 billion ($26 mm) but decreased 16 percent on a C-N basis The Other Business segment showed a loss of yen176 million ($18 mm) against operating income of yen25 million ($312000) in the year-ago period
Asics forecast sales for the first half of its fiscal year ended March 31 2014 are expected to grow 212 percent to yen1535 billion operating income to increase 231 percent to yen135 billion and net income 290 percent to yen75 billion For the full fiscal year ended March 31 2014 sales are expected to rise 211 percent to yen3150 billion operating income is projected to rise 313 percent to yen245 billion and net income 53 percent to yen145 billion
Asics AmericA re-GAins its mojo
Kevin Wulff president and CEO Asics America Group
6 SGBWeeklycom | AUGUST 19 2013
NEWS
mizuno Gets Left from runninG And AmericAs in fiscAL Q1
Mizuno Corp reported revenues rose 61 percent in its first quarter ended June 30 to yen452 billion ($458 mm) led by con-tinued gains in running Operating profit was down 83 percent to yen248 billion ($25 mm) primarily due to the ldquosustained riserdquo in raw material and labor costs
Net income jumped 124 percent to yen143 billion ($15 mm) due to a reduction in foreign currency losses Ordinary profit was yen228 billion ($24 mm) up 06 percent
Mizuno said running shoes ldquoperformed well in all areasrdquo Baseball products were ldquosturdyrdquo in Japan and the US With Senoh Corporation joining the Group its inclusion into con-solidation also served as a factor for increased revenuerdquo
By region currency-neutral (C-N) revenues in the Americas grew 36 percent as running shoes and high-end premium ball glove products performed well Recorded revenues were up 190 percent to yen809 billion ($82 mm) on the back of a weakening yen
Running shoes were ldquoespecially sturdyrdquo in the Americas rising 6 percent despite sluggish overall sales across the mar-ketplace at major running specialty stores in the US due to a colder start to the spring
Golf revenues in the Americas were slightly down from the same period the previous year due to the impact of low tem-peratures and a 15 percent decline in the number of rounds played However market share rose by 13 percentage points to 82 percent due to JPX irons performing well and the successful outcome of the Play Famously marketing campaign
Diamond sports and volleyball products were ldquomore or less un-changedrdquo from the same period the previous year But the market for ball gloves centered on high-priced products received mar-ket support leading to a revenue increase of 12 percent
The Americas recorded an operating profit of yen623 million ($63 mm) slightly down from yen646 million a year ago
In Japan revenues grew 27 percent to yen316 billion ($321 mm) ldquocontinuing to show healthy performance on the back of an expansion in the population of those participating in lifestyle sports such as running and walkingrdquo Operating profit in Japan was down 128 percent to yen182 billion ($18 mm)
In Europe running shoes ldquocontinued at a healthy cliprdquo but overall revenue was down 38 percent on a currency-neutral (C-N) basis because of a negative impact on the golf business from inclement weather conditions Still on the back of a weak-ening yen reported revenue rose 101 percent to yen264 billion ($27 mm) Europe posted an operating loss of yen90 million ($930000) against a loss of yen119 million a year ago
In the AsiaOceania region C-N revenues were down 61 percent Recorded revenues were up 85 percent to yen281 billion ($28 mm) Operating profit more than doubled to yen170 million ($172 mm)
Looking ahead Mizuno made no changes in its forecast for the year It expects revenues of yen1830 billion yen operating profit at yen70 billion yen and net income at yen42 billion yen
At the Outdoor Retailer Show New Balance introduced The Fresh Foam 980 a revolutionary approach to neutral running by com-bining ultra-plush cushioning with a reduced drop from heel to forefoot to offer a soft bouncy ride that protects runners without sacrificing speed
Combining cutting edge computer software with its designerrsquos knowhow New Balance manipulated the midsole on the Fresh Foam 980 to give runners plush cushioning properties and inher-ent stability in a minimal package The shoe is engineered to bring natural underfoot geometries alongside a cushioned ride with a blend of soft responsive foam To feed heel-to-toe transition a blown rubber outsole offers durability and flexibility in a 4 mm natural drop last while providing both a light and stable ride
A lightweight breathable construction paired with a simple up-per keeps feet comfortable and protected A spray paint finish and eye-catching design provide a lower to the ground running shoe for workouts or wardrobe
Weighing 88 oz for menrsquos size 9 1frasl2 and 73 oz for womenrsquos size 7 the collection is grounded in bright colors and vivid accents The Fresh Foam 980 will launch in February 2014 with a suggested retail price of $110
New Balance also introduced the 99 MSRP $125 a running take on an outdoor shoe The 99 features a direct inject Vibram outsole with a running centric design philosophy full-length RevLite mid-sole for a lightweight cushioned ride and FantomFit upper to sup-port and wrap the foot without compromising on flexibility
Also new for Spring 2014 will be Minimus 007 Trainer MSRP $100 a version of the Minimus designed to take a pounding from abra-sion and maintain a better grip It features a reinforced rubber toe covering an outsole wrapped in key wear areas at the toe heel and lateral forefoot a gusseted tongue and a rugged lugged outsole
New Balance also brought out the 860v4 MSRP $115 an update to the 860v3 that features an improved toe box and more toe spring A trail version of the model was also shown Receiving updates for Spring will be the 890 and 1080 series as well as the 1400 racing flat
On the apparel side New Balance will debut the Anue yoga line an NB Cross Run line to handle intense workouts a Boylston line for runners featuring advanced thermoregulation and antimicro-bial technologies and an NB Ice cooling technology
NeW BALANCe DeButS FReSh FoAM
8 SGBWeeklycom | AUGUST 19 2013
NEWS
Brooks Running Company a division of Berkshire Hathaway re-ported revenues grew 21 percent in total global sales growth year-to-date Domestic revenue rose 19 percent while international grew 29 percent though June 30 Europe drove above-average sales growth with a 34 percent increase year-to-date in local currency
Brooks also said it continued to hold onto its number one market share position in footwear at specialty running account stores (SRAs) nationwide growing to 29 percent total share Its US footwear backlogs rose 24 percent and US at-once orders climbed 21 percent year-to-date
Brooks indicated that the growth in the half reflected big gains in three key styles in the neutral and guidance categories Sales of the Ravenna 4 Ghost 6 and Glycerin 11 grew by 56 55 and 58 percent year-to-date respectively In lightweight Brooks grew its retail dollar market share at SRAs by four percent to 39 percent year-to-date main-taining its No 1 spot
Brooks apparel delivered growth with 20 percent gains year-to-date The number two apparel brand at SRAs Brooks said it earned the most market share year-to-date
Brooks is off to a fantastic start in 2013 driven by strong product and a Run Happy call to action that resonates with runners complemented by the overall strength of the running lifestylerdquo said Jim Weber CEO Brooks Running Company
During the Outdoor Retailer Show Brooks also released a white paper entitled the Stride Signature reflecting the brandrsquos extensive re-search in biomechanics over the last few years
Brooks sALes run AheAd in six months
Among the findings were that each runnerrsquos joint geometry and motion patterns are ldquocompletely uniquerdquo going against the notion that issues such as over-pronation are necessarily wrong and should be ad-justed or fixed As such the focus is on keeping the runner in their preferred stride signature or motion path for as long as possible dur-ing their run
In the 17-page paper available on its website Brooks lays out its proposals and the scientific support for its research but also urges the industry to ldquostart a dialoguerdquo around its findings Brooks notes ldquoWhile we donrsquot have all the answers we believe we are onto something mean-ingful for the runnerrdquo
The research supported last weekrsquos unveiling of the Transcend MSRP $160 positioned in the support category to complement the Brooks Adrenaline GTS The shoe features Super DNA which offers 25 percent more cushioning than BioMoGo DNA that adapts to the stride Guide Rails or specialized plates built into the midsole guide the hips knees and joints to move along their unique motion path while running - all without any traditional posts Ideal Pressure Zones in the midsole minimize localized pressure evenly in the heel midfoot and forefoot while an Ideal Heel aligns the runnerrsquos stride naturally and easily
During the development of PureProject and our efforts to define the Feel experience we realized there are a number of runners who crave the opposite end of the spectrum which we call Float said Jon Teipen Brooks footwear product line manager Transcend is the first shoe that addresses this driven by new technology that delivers a smooth ride with support that kicks in only when you need it acting as a safety net that helps your body stay in a balanced position through-out the run
Brooks Transcend
2o years of
sailing
cgprpublicrelationscom 7816394924 cgpr20
10 SGBWeeklycom | AUGUST 19 2013
Socks continue to be an essential - yet often overlooked ndash item for runners And they continue to sell well with manufacturers bring-ing flashier techier more improved styles to market every season According to sales data provided by SportScanInfo consumers have been buying socks in droves this year as Sock sales are up 35 percent year-to-date (as of July) with Internet sales up a whop-ping 70 percent over the comparable period in 2012 Such strength is reflected across several sub-categories with Full LineAthletic Specialty socks up 40 percent and Running socks up 10 percent year-to-date
With business brisk and manufacturers ndash both industry veterans and newer brands ndash providing a growing variety of styles sock buy-ers have never had more options available to them Functionality ndash including both the performance and comfort of a sock ndash remains the ultimate feature that leads a runner to their sock purchase But as manufacturers constantly introduce new and improved fab-rics and technologies running socks can also stand out through appearance The new styles available for Spring 2014 that cater to runners reveal an impressive array of socks that help wearers not only perform better but look good too Buyers got their first glimpse of the newest 2014 styles from leading manufacturers at the 2013 Outdoor Retailer Summer Market which was held in Salt Lake City UT from July 31 through August 3
Bruce Barrows VP of sales amp marketing for Lorpen North America has noticed that consumers are more acutely appreciative of the effects of improved technologies in performance and comfort
in socks Put simply sock buyers are more informed about the products they purchase ldquoWersquore seeing requests for thinner lighter-weight styles of socksrdquo said Barrows ldquoAnd itrsquos across the board in running trail running and hiking where wersquore hearing the demand for lightweightrdquo
Barrows attributes the heightened consumer awareness to cus-tomersrsquo previous experience with other products such as running shoes and apparel The influence of shoes and how they fit with socks also plays a part in the change in consumer preference to-ward better materials ldquoWhen you sit down and talk to a retailer or when you talk to a consumer at a trade show the consumer is becoming more aware of moisture management and how that af-fects how a foot feels in a shoerdquo he offered ldquoAnd yoursquore seeing so many of the shoe companies are now working to try to make that shoe lighter-weight and cooler so the ability of a sock to work as a layering piece to help move that moisture away from the foot into the shoe so it becomes evaporated faster is resonating with a lot of the consumers out thererdquo
Sof Sole is providing several exciting styles for runners in 2014 led by its FIT Sock MSRP $12 Ideal for all types for runners the FIT combines superior tech-nologies for performance and intricate construction for comfort ldquoThe Sof Sole FIT sock addresses runnersrsquo needs for a
A preview of the latest running socks including several styles that were featured for the first time at the 2013 outdoor Retailer Summer Market
A Step AheAdSpring 2014
SocksBy Fernando J Delgado
Sof Sole FIT Sock
durable and lightweight sock that still provides the cushioning they desirerdquo said Kurt Wineman SVP of sales Sof Sole ldquoThe FIT sock includes a number of superior features at a great valuerdquo One such feature is the selective cushioning in the heel and forefoot that cut down on weight while still providing protection in the right spots The FIT sock is constructed with Olefin fiber a durable and hydro-phobic material that helps the sock retain shape and prevent water absorption Its heel pocket eliminates sock slippage inside the run-ning shoe while the sockrsquos compressed fit hugs the foot reducing the possibility of blisters caused by sock movement against the foot while running
Despite all the technological advances in fiber construction and features that socks have undergone in recent years manufactur-ers are also brightening the look of the product Color has had a noticeable impact in the category One manufacturer leading the charge in colr with their performance socks across several styles is Sheboygan WI-based Wigwam ldquoWersquore seeing that the consumer is asking for color and theyrsquore looking for something technical es-pecially when theyrsquore going to be spending a little bit more on a sockrdquo observed Natalie Stangl field marketing manager for Wig-wam ldquoColor is big and lightweight and form-fitting socks are also notable for Spring 2014 Consumers want to be sure that the technology piece is there too so backing those products up with technology is really importantrdquo Lorpenrsquos Barrows concurred not-ing that color on sock walls on retail floors helps products catch the attention of consumers ldquoIt makes the sock wall look a little more excitingrdquo he observed ldquoItrsquos not just a white or a black product that you can pick from Merchandising certainly has something to do with the increase in color ndash to make it look more exciting Therersquos definitely some initiative from the retailer to carry the extra colors even if the bulk of sales are still in black and whiterdquo
One notable new running style for Wigwam will be the Iron-man Spectrum Pro Low Cut Running Sock Wigwam which has been the official sock of Ironman for the past 18 years expects the style to be a big seller in 2014 because of its ultra-lightweight con-struction and technological features ldquoIt has our patented Ultimax technology in it that utilizes both hydrophobic and hydrophilic fi-bers to move moisture - from the foot bottom - up and out of the sockrdquo Wigwamrsquos Stangl explained ldquoThis sock has a lot of color and accent-patterning as well as Freshguard odor control The other in-
teresting piece of this style is that our Dri-release technology which was typi-cally a polyester and cotton mix in the past has now been switched over to Tencel instead of cotton Wersquove found that in the running market when the customer would see that word lsquocottonrsquo in the breakdown of the material they would shy away from it With the Iron-
man Spectrum Pro Low Cut wersquove switched to the Dri-release with Tencel Wersquove shown samples at a few different trade shows and wersquove gotten a lot of positive feedbackrdquo The Ironman Spectrum Pro Low Cut sock will be shipping out for the first time in October
When it comes to running socks Stangl has noticed aesthetic appearance becoming a hot trend in part due to an influence from shoes ldquoThe thing that comes to mind when it comes to running-specific
socks whether itrsquos a specialty run store or a big box store is that most running shoe brands have come out with intense colorsrdquo she observed ldquoAnd I think a lot of accessories are starting to move their products to more color as well ndash really bright eye-catching colors The shoe brands started the trend of these color pops and then all of a sudden sock companies and other accessory brands started coming out with something similar and something that even matches a running shoe Wersquore seeing a lot of colors that wersquove never seen before in the industry and I think thatrsquos going to continuerdquo Key styles that are new for 2014 include the Electra Low Cut Running Sock and Signature Pro Low Cut Running Sock among others with each boasting eye-catching colors such as orange and carmine rose
Spring 2014 will represent an exciting time for FITS Sock Co as the manufacturer will be launching its very first completely synthetic sock line featuring Coolmax and FITS er-gonomic knitting technology In addition to making its socks in the US the com-pany owns four US patents on a special ergonomic knit design Historically every sock made by FITS has been constructed with merino wool but that will change next year The new synthetic line will be led by the Light Runner Low Coolmax Sock MSRP $13 Runners will be able to take advantage of the Light Runner Low Coolmax Sockrsquos ergonomic knit design that comfortably wraps the feet thus eliminating any hot spots rubbing or constriction
Lorpen will offer two new styles for Spring 2014 that will help run-ners perform and keep cool in warm weather The Coolmax Mul-tisport Ultralight Sock MSRP $11 is made to help athletes who
perform under extreme heat combin-ing two yarns - Coolmax and nylon - that work together to wick moisture away from the foot keeping it dry The Variable Calf Compression Sleeve MSRP $30 meanwhile is designed to reduce calf vibrations during exercise
in warm weather Variable compression technology provides the athlete with different levels of pressure to areas of the leg wherever the compression is needed most The compression sleeves can be paired with Lorpenrsquos T3 sock line Both items will be available at retail as well as online directly from Lorpen in February 2014
Patagoniarsquos newest running sock is the Lightweight Merino Run An-klet MSRP $18 made for lightweight running and biking Manu-factured in the US and constructed from a blend of merino woolnylonpolyester for breathability cooling airflow and durability the Lightweight Merino Run Anklet features excel-lent stretch and recovery that lasts the lifetime of the sock
Balega a leader in specialty running socks will offer several exciting new styles in 2014 that combine performance fit and colors Leading off the new styles is the Hidden Contour
Lorpen Coolmax Multisport Ultralight Sock
Wigwam Ironman Spectrum Pro Low Cut Running Sock
FITS Light Runner Low Coolmax Sock
Patagonia Lightweight Merino Run Anklet
12 SGBWeeklycom | AUGUST 19 2013
MSRP $14 Launched in late June and tailored specifically for the run market it provides both cushioning and a tactile fit Balega developed the sock as a meet-in-the-middle product cross between its Hidden Comfort and Ultralight socks The newest iteration of Hidden Comfort MSRP $12 a staple in the companyrsquos line will introduce on-trend colors such as zesty lemon teal neon orange and candy pink Balega will also support Octobers Breast Cancer Awareness initiatives with its Breast Cancer Awareness line launching September 1 to benefit the Breast Cancer Fund Inspirational slogans such as Dont Tell Me I Cant Mind Over Miles and Never Give Up are sewn into the limited edition socks with one dollar of every Breast Cancer Awareness sock sold going to the Breast Cancer Fund
Injinji will build on their reputation as the leader in performance toe socks in 2014 combining function with style Bold new colors highlight Injinjirsquos Run series
ldquoSock companies and shoe companies seem to be taking the benefits of minimalist footwear - such as lighter weight less restrictive construction and a wider toebox - and marrying it with aspects that were lacking in most of the minimalist running shoes such as protectionrdquo Ostrowski added
At the Outdoor Retailer Summer Market Darn Tough Vermont debuted several new styles for 2014 According to Ric Cabot founder and president of Darn Tough Vermont the company has noticed that many runners strive for lighter and thinner socks to improve the fit and feel in combi-nation with their shoes leading the Light Cushion line to continue ldquoto grow thanks to technology that offers durability and cush-ion in a light weight sockrdquo
The brand introduced its new No-Show Tab Ultra-Light RunBike socks for men MSRP $14 and women MSRP $14 The ultra-thin sock uses flat jersey construction on the bottom and breathable
Balega Hidden Comfort
Injinji No Show Running Sock
including the No Show Running Sock ldquoWe keep an eye on footwear trends because of course the intention of our product is to make it a better performance experience in a customerrsquos shoerdquo said Deirdre Ostrowski marketing director for Injinji Inc ldquoWe see a lot of the industry as a whole using materials and construction to take advantage of the human bodyrsquos abilities whether itrsquos technology that absorbs the bodyrsquos energy and re-uses it or temperature-controlling fibers You have to really work hard to perfect that fabric choice to make sure that it has the best feel that itrsquos comfortable and that they also have the best performance capabilitiesrdquo
mesh panels on top but are still made with high-density yarns and feature a popular articulated tab introduced at last yearrsquos Outdoor Retailer Sum-mer Market All of the new styles will ship to retail for spring 2014
SmartWoolrsquos 2014 running socks are spearheaded by new entries to its popular PhD line including the PhD Run Ultra Light Micro MSRP $16 and PhD Run Gradu-ated Compression Ultra Light MSRP $38 Both styles utilize ReliaWool technology in high impact areas and the 4Degree elite fit system with two elastics for greater stretch and recovery
Darn Tough Aztec Hiker with the No-Show Tab Ultra-Light
RunBike Sock
Smartwool PhD Run Graduated Compression Ultra Light
Ultra-Wide Wheel - Stabilizes movement
to carve left right and center
Performance Grips - Rubberized non-slip ergonomic grips for
stability control
Kinetic Engine - Carbon Steel Spring turbocharges abdominal and arm workouts
Foam Kneepad - High-Density foam for superior comfort
CARVEyouR
CoRE
AB-CARVERtrade PRO
800 446 7587 | helpimpluscom | wwwabcarverprocom | wwwperfectonlinecom
copy2013 Implus Corporation Perfectreg is a division of Implus Corporation 713
14 SGBWeeklycom | AUGUST 19 2013
Running in nice gear really does seem to make all the differ-ence Wearing clothes that breathe and move with the body that wick moisture provide UV protection and layer with the right warmth-to-weight ratio canrsquot be overstated Trends in apparel for next spring include prints colors construction details re-flectivity and lighter weights
Letrsquos take a jog around the run specialty block and see whatrsquos new for SpringSummer 2014
Editorrsquos Note The full version of this story appeared in the July Issue of SGB magazine
Adidas is introducing the new adidas Energy Enhance sup-port bra MSRP $55 featuring adjustability with maximum sup-port in a revamped sports bra line Adidas has been working on this project for several seasons and believes it is dialed now for retail The company is marketing key go-to every-day favorites for runners ldquoInnovation is part of our heritage and is always im-portant in order to be fresh and relevant in the marketplace In SpringSummer 2014 we have a strong soulful color palette that focuses on colors from the Amazon to help celebrate the World Cup in Brazilrdquo said Kristin Jones merchandise manager adidas Running US ldquoWe want to provide products that are relevant to the high school kid and the young urban runner Itrsquos about lis-tening to runners and understanding their needs and delivering game-changing productsrdquo
By Aaron H Bible
itrsquos ARunneRrsquoS
WorLdtechnology and fit continue to drive innovation in running apparel next year
Brooks womens Pure Project LS
Brooks Running Company is introducing its new PureProject apparel collection The collection includes a jacket shorts pants a womenrsquos seamless bra and various tops for both men and women Understated details go unnoticed until needed such as reflective
yarns woven into the fabrics wind and water repellency thermal-dy-namic benefits and hidden stor-age features The Womens Pure-Project Jacket MSRP $135 has reflective thread woven into the fabric for 360deg retro-reflectivity wind- and water-resistance with breathability a stretch woven cropped hem that fits snug two front vertical zip pockets and one back zip pocket and an over-sized hood The Womenrsquos Pure-Project LS MSRP $70 features moisture-wicking yarn Brooks DNA fabric on the shoulders and sleeves side vertical drawcords and thumbholes The Womenrsquos Seamless Capri MSRP $75 also features Brooks DNA stretch
Photo courtesy Adidas
AUGUST 19 2013 | SGBWeeklycom 15
fabric a seamless compressive fit texture down the side of the legs three pockets in the waistband and an 18-inch inseam
The Menrsquos PureProject Jacket MSRP $160 has reflective thread woven into the fabric for 360deg reflectivity features wind- and wa-ter-resistance with breathability a tailored fit an articulated three-panel hood with drawcord two hand pockets and one left chest pocket The Menrsquos PureProject 9rdquo Woven Short MSRP $75 and PureProject Speed SS MSRP $60 both feature Brooks DNA Adapt-able Fabric optimized for stretch and recovery as well as reflective hits Shorts feature four-way stretch woven shell fabric while the Shirt has seamless construction with body mapped design
New tops as part of the Craft Run Col-lection feature Craft Stay Cool fabric Multi-channel fibers draw sweat away from the body creating an evaporative cooling effect
The Cool Mesh Superlight Singlet with a big-hole design for ventilationcooling is made from polyester and Elastane A light-weight mesh structure uses Hexachan-nel fibers for ventilation and air-cooling keeps users comfortable during exercise MSRP $40 The Cool Concept Cooling Top with Moving Wing Technology for freedom of movement is constructed from Polyester and Elastane Cooling fabric is soft and comfortable against the skin and keeps runners fresh during exercise MSRP $45 The PR Light Tee is soft lightweight and cooling with mesh back and ergonomic fit MSRP $50 The Hybrid Shorts 2-In-1 are lightweight shorts with inner tights ergo-nomic fit and four energy pockets Tight lightweight woven fabric creates a wind- and water-blocking fabric with built-in mechanical stretch to support body move-ment and give a comfortable fit MSRP $80
Eider is bringing its running ap-parel to the US for the first time next year with the Momentum Collection The Target Knit Jacket is a minimalist shell featuring Go-re-Tex Active Knit Cloudy three-layer protection with a heathered look and four-way stretch (that only Adidas and Eider have been granted use of) that gives this jacket a unique aesthetic while providing lightweight protection It has a slimathletic cut and integrated hood The Benz Aero TS MSRP $79 is a quick drying crew neck tee Light-
weight and breathable it features two synthetic fabrics in panel construction to maximize wicking The Tao Tank W MSRP $54 is a lightweight synthetic stylish shirt for active sports Design
elements like a cap sleeve key hole collar fitted drop waist and shaded flat lock stitching set it apart from typical technical apparel The Move Skirt MSRP $59 is performance based without sacrificing feminin-ity Abrasion resistant diagonal flatlock stitching and contrasting heather gray shorts beneath exposed via asymmetrical side slit the Move is a stylish approach to running
New from Isis is the Pronto Top and Curva Run Skort for SpringSummer 2014 The Pronto Top is made of a heathered PulseDri fabric body (92 polyester8 elastane) for moisture management and strategically placed 94 polyester6 elastane stretch mesh for extra ventilation Scalloped cap sleeves and ruching along the sides adds style and a flattering fit The Curva Run Skort is a skirt on the outside with built-in shorts blending performance and style Wayfarer fabric features four-way stretch and light wind and water protec-
tion A 94 polyester6 elastane stretch mesh boy-short liner adds breathability for long runs
Loleumlrsquos cami Betty Top MSRP $60 features a printed front and mesh back with reflective tape at bottom made from Second Skin Pop fabric The short sleeve Kerin Top MSRP $80 follows the same concept with a half-zip in front crop sleeves and mesh in back and features a pocket for water or gels The Talitha Cover-up Jacket MSRP $120 is a long sleeve cardigan style with a back of solid mesh Features Second Skin Pop fabric full-zip with mock neck gathers at front bust three back patch pockets with reflective tape reflective logo and thumbholes at sleeves The Speed Run-ning Skirt MSRP $60 is a skorttennis skirt with fun cuts and color blocking Itrsquos made with recycled stretch momentum fabric fea-tures a zip pocket at side reflective tape and logo at front 13 inches in length The Run Capri MSRP $75 is available as a layering sys-tem with Balance Shorts MSRP $50 or Lively Shorts MSRP $60 on top of printed running capris Mesh inserts provide breathabili-ty features a zip pocket at back of waistband lined gusset at crotch flat seams for comfort shaped fit with mid-rise and reflective logo
Moving Comfortrsquos Switch It Up Collection features lightweight reversible fabric in fun prints backed with saturated solids Reversibility offers value spontaneity and versatility They are also
Craft Cool Concept Cooling Top
Craft Cool Mesh Super Light Singlet
Eider Target Knit Jacket
Eider Benz Aero TS
Isis Pronto Top and Curva Run SkortPhoto courtesy Adidas
16 SGBWeeklycom | AUGUST 19 2013
introducing DriLayer Adapt - a new fabric with stretch and recovery that eliminates the need for hardware in waistbands bra bands and straps The Switch It Up Capri MSRP $60 is reversible from a print to a solid features chafe-free flatlock seams wide Powermesh waistband hidden pocket and ruching at side hem The Dash Sleeveless MSRP $42 is a lightweight tank and layers well over any sports bra An open silhouette enhances performance with freedom of movement and on-trend styling DriLayer Lace
insets are embedded with sustainable bamboo-derived charcoal for odor control and moisture management Three new bra styles in the Secure Collection combine the familiarity of time-tested design with a fashion-forward style featuring ease of fit and hardware-free engineering Highlights include the Switch It Up Racer MSRP $36 reversible and JustRight Racer MSRP $48 both with DriLayer fabrics
The New Balance Ice collection is carrying forward to Spring 2014 featuring cooling technology designed to lower the skinrsquos temperature as an athlete heats up The Hi Viz Beacon Collection is new for Fall 2013 and will also be carried into Spring 2014 The Hi-Viz Beacon Jacket MSRP $175 integrates high-visibility color reflectivity in key areas and glow-in-the-dark luminance The Hi-Viz Beacon jacket is also wind and water resistant with welded front zip pockets The Beacon Jacket ties back to the glow-in-the-dark new green gecko and fiery coral colorways in the Impact Tight MSRP $65 and womenrsquos Capri MSRP $55
Oiselle running for women debuts its first seamless collection for spring ldquoIn development we focused on the pros and cons of seamless garments and feedback from women runners On the pro side they loved the chafe-free construction however on the cons
most styles were seen as too heavy and too snug and did not stay put during exerciserdquo the company said With a new ldquolightweight blend of nylon and polyrdquo the Oiselle Flyte Collection will offer rich heathering and engineered graphics plus durability and a knit that moves sweat to the surface of the fabric Subtle ribbing at the waist helps the garments retain their shape The new collection will be offered in a tank and a long sleeve including thumbholes and a flat ribbed collar
Trail Running from Patagonia is engineered for comfort and performance in a wide range of conditions with bright colors in subtle patterns In Spring 2014 100 percent of the trail running collection is accepted for recycling 58 percent is made from e-fiber fabrics and 25 percent with Bluesign approved fabrics New prod-ucts for men include the Outpacer Shirt MSRP $59 Long Sleeve Outpacer Shirt MSRP $69 Strider Pro Shorts revised MSRP $59 and Nine Trail Knicker Pants MSRP $75 New products for women include the Outpacer Shirt MSRP $59 LS Outpacer Shirt MSRP $69 Strider Skirt MSRP $49 and Velocity Race Shorts MSRP $45 New accessories include a Duckbill Cap MSRP $29 and Duckbill Bucket Hat MSRP $39
The new five-inch inseam Flash Short from Pearl Izumi MSRP $50 feature a waistband designed to sit flat instead of gathering and Transfer Dry fabric that provides moisture transfer and stretch with a soft hand The Flash Short Over Tight MSRP $90 combo streamlines layering with one less waistband and a looser shell A zippered back pocket ankle zippers for easy onoff internal brief for support and a nine-inch shell inseam round out the design For women the W Flash Short MSRP $55 is where performance meets fashion with lightweight four-way stretch Transfer Dry technology and a wide gathered waistband to flatter curves The W Flash Singlet MSRP $40 is a high-performance tank with sig-nature lace mesh and the racerback design allows for maximum shoul-der movement The W Flash Jacket MSRP $100 is wind and water resis-tant with built-in finger warmers and Transfer Dry fabric on the side and underarm for breathability The W Flash Longsleeve MSRP $60 is de-signed for in-between weather days as the combination of long sleeves with the lace mesh helps maintain body temperature The W Flash 2-in-1 Short MSRP $50 is an aggressive
Moving Comfort Switch It Up Capri
New Balance Hi Viz Beacon Jacket
Oiselle Fly Tank
Pearl Izumi Flash Short Over Tight
AUGUST 19 2013 | SGBWeeklycom 17
performance piece featuring a boy short with moisture-wicking mesh lace and Transfer Dry with a bit of compression and a zip-pered back pocket
Puma running apparel is introducing the PR Pure NightCat Jacket - everything you need but nothing you dont for both day and night as the company recognizes the importance of visibil-ity Features include laser cut ventila-tion that adds breathability but not extra material anatomically shaped collar that follows the hairline to re-duce friction and reflective threads integrated into the woven jacket for 360-degree reflectivity Similar to the NightCat jacket the PR Pure NightCat Short includes reflective threads wo-
ven into the fabric for total visibility Minimal and breathable fab-ric is used to achieve comfort ldquoSpecifically for our Running and Training category Puma is focusing a lot on technical and design innovation For Puma performance this season our products are bold and innovative contemporary in design and joyful in spiritrdquo said Pumarsquos Michelle Perrault
Salomonrsquos EXO S-Lab Menrsquos Zip Tee MSRP $110 provides pos-tural support to the chest and upper body with reflective branding on the front and back Made from actiLite3D Stretch and actiLite Stretch Mesh Cocona it includes a half-zip with stay down puller flatlock seams and a breathable skin fit The S-Lab Menrsquos Sense Short MSRP $150 are minimalist actiLite Pro running shorts with an inner brief Reflective brand-ing adds safety and ClimaUV 50+ provides sun protection The Sky Tee MSRP $75 for men and women is for mountain trail runners and is specifically de-signed to pair with a Salomon S-Lab Advanced Skin Hydro 12 Set pack ldquoThis is a first for a tee and a pack to be designed to work in unison for better comfort fit and breathabilityrdquo the company said The Park WP Jacket is designed as a versatile urban daily training jacket As a part of Salomonrsquos Citytrail line this Climapro jacket is light breathable and waterproof and includes an earphone hole in the chest pocket
From Saucony comes the Packable Fade Vest MSRP $65 with its hooded zip front and
ombre fade colorways It features a vented back and drop tail is water resistant and packs into its own pocket The Daybreak Long Sleeve MSRP $48 is made from super soft burnout fabric is breath-able and features a long lean fit The Scoot LX Capri MSRP $50 is new in PowerKnit EX for maximum support and has a wide waist-band and hidden front pocket
The Transition Hoody MSRP $50 is made from highly breath-able Radius tech mesh and features ruching at the waist and top of hood a back zippered storage pocket and shaped sleeve openings with thumbholes The Bullet Tight Short MSRP $48 feature ldquocool smooth Power luxe fabric a wide flattering waistbandrdquo and zip-pered back storage pocket and side cargo pockets
The SmartWool Womenrsquos PhD Seamless Bikini MSRP $32 features knit-in graphics mid-rise and seamless construction with a wide covered elas-tic waistband for a feminine and flat-tering fit Varied knit textures promote ventilation and body-enhancing fit made from 79 percent Merino wool 15 percent Nylon and 6 percent Elastane The Womenrsquos PhD Run Short Sleeve V-Neck MSRP $85 features a semi-form fit UPF 30 and seamless construction Varied knit textures in body-mapped heat and sweat zones provide extra ventilation and 360-degree reflectivity aids visibility The Menrsquos PhD 2-in-1
Run Short MSRP $90 features a woven outer short with Merino interior short tight to provide support seamlessly constructed with knit-in ventilation in high heat zones Outer short is made from 100 percent recycled polyester inner short is 79 percent Merino18 percent Ny-lon3 percent Elastane The new Menrsquos PhD Run Long Sleeve Crew MSRP $95 features a semi-form fit UPF 30 and seamless con-struction and body mapping Made from 85 percent Merino wool and 15 percent Nylon ldquoFor Spring 2014 compared to Spring 2013 we took even more feedback from runners and improved most of the styles by placing a greater emphasis on thermal body mappingrdquo said Sara Yoder product line manager for SmartWool womenrsquos per-formance clothing
For Spring 2014 Zoot Sports will focus on its Icefil technology (a multi-functional UPF 50 ldquointelligentrdquo mois-ture-sensitive fabric) to keep runners cool There are 14 styles in the Zoot Ultra Run Icefil line including Womenrsquos Ul-tra Icefil Singlet MSRP $38 and Ultra Run Icefil 3rdquo Short MSRP $45 Menrsquos Ultra Icefil Tee MSRP $45 and Ultra Run Icefil 6rdquo Short MSRP $40 Other styles include the Womenrsquos Ultra Icefil Tank Ultra Icefil Tee Ultra Run Icefil 2rdquo Short and Ultra Run Icefil 2-1 3rdquo Short and Menrsquos Ultra Icefil Singlet Ul-tra Icefil Sleeveless Tee Ultra Icefil Mesh Tee Ultra Run Icefil 3rdquo Short Ultra Run Icefil 2-1 3rdquo Short and Ultra Run Icefil 8rdquo Short
Puma NightCat Jacket
Saucony Packable Fade Vest Daybreak Long Sleeve and Scoot LX Capri
SmartWool Run Short Sleeve V-Neck
Zoot Menrsquos Ultra Icefil Tee
CALENDARFor full year calendar go to sportsonesourcecomevents
tr
Ad
e A
ss
oc
iAt
ion
s |
Bu
Yin
G G
ro
uP
s
AUGUST
17-19 Atlanta Shoe Market Atlanta GA
19-21 PGA expo Las Vegas NV
19-21 MAGIC Las Vegas NV
SEPTEMBER
5 Surf expo Board Demo Day orlando FL
6-8 Surf expo orlando FL
8-10 NBS Fall Semi-Annual Market Fort Worth tX
16-19 Worldwide Spring Show Reno NV
18-19 health amp Fitness Business expo Las Vegas NV
18-20 Interbike International trade expo Las Vegas NV
25-26 Sports amp Fitness Industry Assoc Industry Leaders Summit Baltimore MD
26-28 Imprinted Sportswear Show (ISS) Ft Worth tX 30-2 oIA Rendezvous San Diego CA
OCTOBER
10-11 the Retailing Summit Dallas tX
29-31 Sport Source Asia hong Kong
29-1 NASGW expo Grapevine tX
NOVEMBER
1-3 NBS Fall Athletic Market Austin tX
5-7 tAG FallWinter Show St Louis Mo
15-17 ADA Fall Show San Antonio tX
24-26 Sports Inc Athletic Show Las Vegas NV
Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom
National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg
National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg
Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom
Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg
Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg
Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg
Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom
Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom
Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com
Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
DECEMBER
2-4 eoRA Se Winter Market Asheville NC
3-4 WWSRA NW early Preview Seattle WA
3-5 MRA December Market Lansing MI
4-6 FFANY New York NY
10-11 eoRA FLA Winter Market Punta Gorda FL
10-11 WWSRA NorCal early Preview tBA
11-12 Atlanta Shoe Market Atlanta GA
JANUARY
6-8 AtA Show Nashville tN
7-9 MWSRA January Show Madison WI
7-9 WWSRA Rocky Mtn Preview Denver Co
7-9 WWSRA Northwest Preview Portland oR
9-11 Surf expo orlando FL
13-14 WWSRA Intermountain Preview Salt Lake City ut
13-15 WWSRA NorCal early Preview Reno NV
14-17 Shot Show Las Vegas NV
15-18 NBS Winter-Specialty Market Fort Worth tX
16-18 Sports Licensing amp tailgate Show Las Vegas NV
17-19 Imprinted Sportswear Show (ISS) Long Beach CA
21 oRWM Demo Day tBA
22-25 outdoor Retailer Winter Market Salt Lake City ut
30-2 SIA Snow Show Denver Co
18 SGBWeeklycom | AUGUST 19 2013
September 25-26 2013
The Four Seasons HotelBaltimore MD
INAUGURAL
FORUM ADDRESSING GLOBAL CHALLENGES FACING SPORTS amp FITNESS EXECUTIVES
2013 FEATURED SPEAKERS
Use code SGBILS913 by September 2 to receive the Early Bird Member rateFor more INFORMATION or to REGISTER
visit wwwSFIAorgils or call 3014956321
TheSFIA ILS2013
LISA BAIRDChief Marketing OfficerUS Olympic Committee
SCOTT BAXTERPresident Jeanswear Americas amp ImagewearVF Corp
KEVIN PLANKCEO amp FounderUnder Armour
JEFFREY ROSENSWEIGDirector of the Global Perspectives ProgramEmory University
ERIC GRUMBANExecutive Vice PresidentNFL
ROB DEMARTINIPresident amp CEONew Balance
AURET VAN HEERDENPresident amp CEO Fair Labor Association
BOB PUCCINISFIA ChairmanPresidentMizuno USA
SAL LAROCCAExecutive Vice PresidentNBA
JOE PELLEGRINIManaging Director Co-Head Consumer amp Retail GroupRW Baird amp Co
JIM PISANIPresidentVF Licensed Sports Group
HUGO MALANPresident Fitness Sporting Goods amp ToysSears Holdings
TIM BROSNANExecutive Vice PresidentMLB
TOM FARREYDirector of Sports amp Society Program Emmy Award Winning ReporterAspen Institute ESPN
ROBERT REISSForbes ColumnistHost of ldquoThe CEO Showrdquo
TED LEONSISFounder Chairman Majority Owner amp CEOMonumental Sports amp Entertainment
MARK YOURCALENDARS
Summer Market AUGUST 6-9 2014
Open Air Demo AUGUST 5 2014
Winter Market JANUARY 22-25 2014
All Mountain Demo JANUARY 21 2014
4 SGBWeeklycom | AUGUST 19 2013
NEWS
Asics America Group said it is on pace to show continued growth throughout 2013 and is on track to reach its billion dollar sales goal by 2015
ldquoIn Q1 Asics America ex-panded its offerings with a new line of training products through a national advertis-ing and integrated marketing campaign built around the concept of lsquoNextrsquordquo said Asics America Group President and CEO Kevin Wulff ldquoThe en-trance into this category dem-onstrates our commitment to evolve the brand by continu-ously offering innovative and relevant athletic performance productsrdquo
Asics America Group which includes US Brazil and Canada reported sales increased 28 percent in US dollar terms but jumped 102 percent when measured in currency-neutral (C-N) terms In reporting yen terms sales in the Americas rose 267 percent to yen219 billion ($222 mm) Op-erating income jumped 153 percent in yen terms to yen266 billion ($271 mm) but rose only 03 percent in C-N terms
According to retail point-of-sale data compiled by SportScanInfo for SSI Performance Asics added back 2 points of market share in the running specialty channel in the retail fiscal second quarter ended August 3 Overall retail sales for the brand were up in the mid-teens for the 13-week period
Overall Asics Corp reported fiscal first quarter sales rose 158 percent to yen766 billion ($776 mm) from yen661 billion in the prior-year period Operating income for the three-month period ended June 30 grew 24 percent to yen852 billion ($86 mm) Net in-come jumped 334 percent to yen658 billion ($67 mm)
Japan domestic revenues excluding intersegment sales dipped 03 percent to yen221 billion ($224 mm) but operating earnings slumped 340 percent to yen980 million ($10 mm) mainly due to the strong sales of walking shoes and Onitsuka Tiger shoes accompa-nying the expansion of directly managed sales venues in addition to the strong sales of running shoes
Europe division revenues were up 181 percent to yen214 billion ($217 mm) or 31 percent C-N thanks to the strong sales of running shoes Operating earnings were down 61 percent to
yen333 billion ($34 mm) and decreased 181 percent on a currency-neutral basis
Oceania region sales were up 232 percent to yen389 billion ($39 mm) and grew 86 percent on a currency-neutral basis Op-erating profit reached yen100 billion ($10 mm) a gain of 141 percent versus the year-ago period on a reported basis but only im-proved 07 percent on a currency-neutral basis
East Asia division sales jumped 461 percent to yen467 billion ($46 mm) and grew 226 percent C-N Operating profits were down 104 percent to yen223 million ($23 mm) and fell 239 percent C-N due to the recording of commission paid to distributors at the Korean subsidiary and an increase in personnel expenses and advertising expenses etc at the Chinese subsidiary
In its Other Business segment which includes the Hagloumlfs outdoor brand revenues increased 175 percent to yen255 billion ($26 mm) but decreased 16 percent on a C-N basis The Other Business segment showed a loss of yen176 million ($18 mm) against operating income of yen25 million ($312000) in the year-ago period
Asics forecast sales for the first half of its fiscal year ended March 31 2014 are expected to grow 212 percent to yen1535 billion operating income to increase 231 percent to yen135 billion and net income 290 percent to yen75 billion For the full fiscal year ended March 31 2014 sales are expected to rise 211 percent to yen3150 billion operating income is projected to rise 313 percent to yen245 billion and net income 53 percent to yen145 billion
Asics AmericA re-GAins its mojo
Kevin Wulff president and CEO Asics America Group
6 SGBWeeklycom | AUGUST 19 2013
NEWS
mizuno Gets Left from runninG And AmericAs in fiscAL Q1
Mizuno Corp reported revenues rose 61 percent in its first quarter ended June 30 to yen452 billion ($458 mm) led by con-tinued gains in running Operating profit was down 83 percent to yen248 billion ($25 mm) primarily due to the ldquosustained riserdquo in raw material and labor costs
Net income jumped 124 percent to yen143 billion ($15 mm) due to a reduction in foreign currency losses Ordinary profit was yen228 billion ($24 mm) up 06 percent
Mizuno said running shoes ldquoperformed well in all areasrdquo Baseball products were ldquosturdyrdquo in Japan and the US With Senoh Corporation joining the Group its inclusion into con-solidation also served as a factor for increased revenuerdquo
By region currency-neutral (C-N) revenues in the Americas grew 36 percent as running shoes and high-end premium ball glove products performed well Recorded revenues were up 190 percent to yen809 billion ($82 mm) on the back of a weakening yen
Running shoes were ldquoespecially sturdyrdquo in the Americas rising 6 percent despite sluggish overall sales across the mar-ketplace at major running specialty stores in the US due to a colder start to the spring
Golf revenues in the Americas were slightly down from the same period the previous year due to the impact of low tem-peratures and a 15 percent decline in the number of rounds played However market share rose by 13 percentage points to 82 percent due to JPX irons performing well and the successful outcome of the Play Famously marketing campaign
Diamond sports and volleyball products were ldquomore or less un-changedrdquo from the same period the previous year But the market for ball gloves centered on high-priced products received mar-ket support leading to a revenue increase of 12 percent
The Americas recorded an operating profit of yen623 million ($63 mm) slightly down from yen646 million a year ago
In Japan revenues grew 27 percent to yen316 billion ($321 mm) ldquocontinuing to show healthy performance on the back of an expansion in the population of those participating in lifestyle sports such as running and walkingrdquo Operating profit in Japan was down 128 percent to yen182 billion ($18 mm)
In Europe running shoes ldquocontinued at a healthy cliprdquo but overall revenue was down 38 percent on a currency-neutral (C-N) basis because of a negative impact on the golf business from inclement weather conditions Still on the back of a weak-ening yen reported revenue rose 101 percent to yen264 billion ($27 mm) Europe posted an operating loss of yen90 million ($930000) against a loss of yen119 million a year ago
In the AsiaOceania region C-N revenues were down 61 percent Recorded revenues were up 85 percent to yen281 billion ($28 mm) Operating profit more than doubled to yen170 million ($172 mm)
Looking ahead Mizuno made no changes in its forecast for the year It expects revenues of yen1830 billion yen operating profit at yen70 billion yen and net income at yen42 billion yen
At the Outdoor Retailer Show New Balance introduced The Fresh Foam 980 a revolutionary approach to neutral running by com-bining ultra-plush cushioning with a reduced drop from heel to forefoot to offer a soft bouncy ride that protects runners without sacrificing speed
Combining cutting edge computer software with its designerrsquos knowhow New Balance manipulated the midsole on the Fresh Foam 980 to give runners plush cushioning properties and inher-ent stability in a minimal package The shoe is engineered to bring natural underfoot geometries alongside a cushioned ride with a blend of soft responsive foam To feed heel-to-toe transition a blown rubber outsole offers durability and flexibility in a 4 mm natural drop last while providing both a light and stable ride
A lightweight breathable construction paired with a simple up-per keeps feet comfortable and protected A spray paint finish and eye-catching design provide a lower to the ground running shoe for workouts or wardrobe
Weighing 88 oz for menrsquos size 9 1frasl2 and 73 oz for womenrsquos size 7 the collection is grounded in bright colors and vivid accents The Fresh Foam 980 will launch in February 2014 with a suggested retail price of $110
New Balance also introduced the 99 MSRP $125 a running take on an outdoor shoe The 99 features a direct inject Vibram outsole with a running centric design philosophy full-length RevLite mid-sole for a lightweight cushioned ride and FantomFit upper to sup-port and wrap the foot without compromising on flexibility
Also new for Spring 2014 will be Minimus 007 Trainer MSRP $100 a version of the Minimus designed to take a pounding from abra-sion and maintain a better grip It features a reinforced rubber toe covering an outsole wrapped in key wear areas at the toe heel and lateral forefoot a gusseted tongue and a rugged lugged outsole
New Balance also brought out the 860v4 MSRP $115 an update to the 860v3 that features an improved toe box and more toe spring A trail version of the model was also shown Receiving updates for Spring will be the 890 and 1080 series as well as the 1400 racing flat
On the apparel side New Balance will debut the Anue yoga line an NB Cross Run line to handle intense workouts a Boylston line for runners featuring advanced thermoregulation and antimicro-bial technologies and an NB Ice cooling technology
NeW BALANCe DeButS FReSh FoAM
8 SGBWeeklycom | AUGUST 19 2013
NEWS
Brooks Running Company a division of Berkshire Hathaway re-ported revenues grew 21 percent in total global sales growth year-to-date Domestic revenue rose 19 percent while international grew 29 percent though June 30 Europe drove above-average sales growth with a 34 percent increase year-to-date in local currency
Brooks also said it continued to hold onto its number one market share position in footwear at specialty running account stores (SRAs) nationwide growing to 29 percent total share Its US footwear backlogs rose 24 percent and US at-once orders climbed 21 percent year-to-date
Brooks indicated that the growth in the half reflected big gains in three key styles in the neutral and guidance categories Sales of the Ravenna 4 Ghost 6 and Glycerin 11 grew by 56 55 and 58 percent year-to-date respectively In lightweight Brooks grew its retail dollar market share at SRAs by four percent to 39 percent year-to-date main-taining its No 1 spot
Brooks apparel delivered growth with 20 percent gains year-to-date The number two apparel brand at SRAs Brooks said it earned the most market share year-to-date
Brooks is off to a fantastic start in 2013 driven by strong product and a Run Happy call to action that resonates with runners complemented by the overall strength of the running lifestylerdquo said Jim Weber CEO Brooks Running Company
During the Outdoor Retailer Show Brooks also released a white paper entitled the Stride Signature reflecting the brandrsquos extensive re-search in biomechanics over the last few years
Brooks sALes run AheAd in six months
Among the findings were that each runnerrsquos joint geometry and motion patterns are ldquocompletely uniquerdquo going against the notion that issues such as over-pronation are necessarily wrong and should be ad-justed or fixed As such the focus is on keeping the runner in their preferred stride signature or motion path for as long as possible dur-ing their run
In the 17-page paper available on its website Brooks lays out its proposals and the scientific support for its research but also urges the industry to ldquostart a dialoguerdquo around its findings Brooks notes ldquoWhile we donrsquot have all the answers we believe we are onto something mean-ingful for the runnerrdquo
The research supported last weekrsquos unveiling of the Transcend MSRP $160 positioned in the support category to complement the Brooks Adrenaline GTS The shoe features Super DNA which offers 25 percent more cushioning than BioMoGo DNA that adapts to the stride Guide Rails or specialized plates built into the midsole guide the hips knees and joints to move along their unique motion path while running - all without any traditional posts Ideal Pressure Zones in the midsole minimize localized pressure evenly in the heel midfoot and forefoot while an Ideal Heel aligns the runnerrsquos stride naturally and easily
During the development of PureProject and our efforts to define the Feel experience we realized there are a number of runners who crave the opposite end of the spectrum which we call Float said Jon Teipen Brooks footwear product line manager Transcend is the first shoe that addresses this driven by new technology that delivers a smooth ride with support that kicks in only when you need it acting as a safety net that helps your body stay in a balanced position through-out the run
Brooks Transcend
2o years of
sailing
cgprpublicrelationscom 7816394924 cgpr20
10 SGBWeeklycom | AUGUST 19 2013
Socks continue to be an essential - yet often overlooked ndash item for runners And they continue to sell well with manufacturers bring-ing flashier techier more improved styles to market every season According to sales data provided by SportScanInfo consumers have been buying socks in droves this year as Sock sales are up 35 percent year-to-date (as of July) with Internet sales up a whop-ping 70 percent over the comparable period in 2012 Such strength is reflected across several sub-categories with Full LineAthletic Specialty socks up 40 percent and Running socks up 10 percent year-to-date
With business brisk and manufacturers ndash both industry veterans and newer brands ndash providing a growing variety of styles sock buy-ers have never had more options available to them Functionality ndash including both the performance and comfort of a sock ndash remains the ultimate feature that leads a runner to their sock purchase But as manufacturers constantly introduce new and improved fab-rics and technologies running socks can also stand out through appearance The new styles available for Spring 2014 that cater to runners reveal an impressive array of socks that help wearers not only perform better but look good too Buyers got their first glimpse of the newest 2014 styles from leading manufacturers at the 2013 Outdoor Retailer Summer Market which was held in Salt Lake City UT from July 31 through August 3
Bruce Barrows VP of sales amp marketing for Lorpen North America has noticed that consumers are more acutely appreciative of the effects of improved technologies in performance and comfort
in socks Put simply sock buyers are more informed about the products they purchase ldquoWersquore seeing requests for thinner lighter-weight styles of socksrdquo said Barrows ldquoAnd itrsquos across the board in running trail running and hiking where wersquore hearing the demand for lightweightrdquo
Barrows attributes the heightened consumer awareness to cus-tomersrsquo previous experience with other products such as running shoes and apparel The influence of shoes and how they fit with socks also plays a part in the change in consumer preference to-ward better materials ldquoWhen you sit down and talk to a retailer or when you talk to a consumer at a trade show the consumer is becoming more aware of moisture management and how that af-fects how a foot feels in a shoerdquo he offered ldquoAnd yoursquore seeing so many of the shoe companies are now working to try to make that shoe lighter-weight and cooler so the ability of a sock to work as a layering piece to help move that moisture away from the foot into the shoe so it becomes evaporated faster is resonating with a lot of the consumers out thererdquo
Sof Sole is providing several exciting styles for runners in 2014 led by its FIT Sock MSRP $12 Ideal for all types for runners the FIT combines superior tech-nologies for performance and intricate construction for comfort ldquoThe Sof Sole FIT sock addresses runnersrsquo needs for a
A preview of the latest running socks including several styles that were featured for the first time at the 2013 outdoor Retailer Summer Market
A Step AheAdSpring 2014
SocksBy Fernando J Delgado
Sof Sole FIT Sock
durable and lightweight sock that still provides the cushioning they desirerdquo said Kurt Wineman SVP of sales Sof Sole ldquoThe FIT sock includes a number of superior features at a great valuerdquo One such feature is the selective cushioning in the heel and forefoot that cut down on weight while still providing protection in the right spots The FIT sock is constructed with Olefin fiber a durable and hydro-phobic material that helps the sock retain shape and prevent water absorption Its heel pocket eliminates sock slippage inside the run-ning shoe while the sockrsquos compressed fit hugs the foot reducing the possibility of blisters caused by sock movement against the foot while running
Despite all the technological advances in fiber construction and features that socks have undergone in recent years manufactur-ers are also brightening the look of the product Color has had a noticeable impact in the category One manufacturer leading the charge in colr with their performance socks across several styles is Sheboygan WI-based Wigwam ldquoWersquore seeing that the consumer is asking for color and theyrsquore looking for something technical es-pecially when theyrsquore going to be spending a little bit more on a sockrdquo observed Natalie Stangl field marketing manager for Wig-wam ldquoColor is big and lightweight and form-fitting socks are also notable for Spring 2014 Consumers want to be sure that the technology piece is there too so backing those products up with technology is really importantrdquo Lorpenrsquos Barrows concurred not-ing that color on sock walls on retail floors helps products catch the attention of consumers ldquoIt makes the sock wall look a little more excitingrdquo he observed ldquoItrsquos not just a white or a black product that you can pick from Merchandising certainly has something to do with the increase in color ndash to make it look more exciting Therersquos definitely some initiative from the retailer to carry the extra colors even if the bulk of sales are still in black and whiterdquo
One notable new running style for Wigwam will be the Iron-man Spectrum Pro Low Cut Running Sock Wigwam which has been the official sock of Ironman for the past 18 years expects the style to be a big seller in 2014 because of its ultra-lightweight con-struction and technological features ldquoIt has our patented Ultimax technology in it that utilizes both hydrophobic and hydrophilic fi-bers to move moisture - from the foot bottom - up and out of the sockrdquo Wigwamrsquos Stangl explained ldquoThis sock has a lot of color and accent-patterning as well as Freshguard odor control The other in-
teresting piece of this style is that our Dri-release technology which was typi-cally a polyester and cotton mix in the past has now been switched over to Tencel instead of cotton Wersquove found that in the running market when the customer would see that word lsquocottonrsquo in the breakdown of the material they would shy away from it With the Iron-
man Spectrum Pro Low Cut wersquove switched to the Dri-release with Tencel Wersquove shown samples at a few different trade shows and wersquove gotten a lot of positive feedbackrdquo The Ironman Spectrum Pro Low Cut sock will be shipping out for the first time in October
When it comes to running socks Stangl has noticed aesthetic appearance becoming a hot trend in part due to an influence from shoes ldquoThe thing that comes to mind when it comes to running-specific
socks whether itrsquos a specialty run store or a big box store is that most running shoe brands have come out with intense colorsrdquo she observed ldquoAnd I think a lot of accessories are starting to move their products to more color as well ndash really bright eye-catching colors The shoe brands started the trend of these color pops and then all of a sudden sock companies and other accessory brands started coming out with something similar and something that even matches a running shoe Wersquore seeing a lot of colors that wersquove never seen before in the industry and I think thatrsquos going to continuerdquo Key styles that are new for 2014 include the Electra Low Cut Running Sock and Signature Pro Low Cut Running Sock among others with each boasting eye-catching colors such as orange and carmine rose
Spring 2014 will represent an exciting time for FITS Sock Co as the manufacturer will be launching its very first completely synthetic sock line featuring Coolmax and FITS er-gonomic knitting technology In addition to making its socks in the US the com-pany owns four US patents on a special ergonomic knit design Historically every sock made by FITS has been constructed with merino wool but that will change next year The new synthetic line will be led by the Light Runner Low Coolmax Sock MSRP $13 Runners will be able to take advantage of the Light Runner Low Coolmax Sockrsquos ergonomic knit design that comfortably wraps the feet thus eliminating any hot spots rubbing or constriction
Lorpen will offer two new styles for Spring 2014 that will help run-ners perform and keep cool in warm weather The Coolmax Mul-tisport Ultralight Sock MSRP $11 is made to help athletes who
perform under extreme heat combin-ing two yarns - Coolmax and nylon - that work together to wick moisture away from the foot keeping it dry The Variable Calf Compression Sleeve MSRP $30 meanwhile is designed to reduce calf vibrations during exercise
in warm weather Variable compression technology provides the athlete with different levels of pressure to areas of the leg wherever the compression is needed most The compression sleeves can be paired with Lorpenrsquos T3 sock line Both items will be available at retail as well as online directly from Lorpen in February 2014
Patagoniarsquos newest running sock is the Lightweight Merino Run An-klet MSRP $18 made for lightweight running and biking Manu-factured in the US and constructed from a blend of merino woolnylonpolyester for breathability cooling airflow and durability the Lightweight Merino Run Anklet features excel-lent stretch and recovery that lasts the lifetime of the sock
Balega a leader in specialty running socks will offer several exciting new styles in 2014 that combine performance fit and colors Leading off the new styles is the Hidden Contour
Lorpen Coolmax Multisport Ultralight Sock
Wigwam Ironman Spectrum Pro Low Cut Running Sock
FITS Light Runner Low Coolmax Sock
Patagonia Lightweight Merino Run Anklet
12 SGBWeeklycom | AUGUST 19 2013
MSRP $14 Launched in late June and tailored specifically for the run market it provides both cushioning and a tactile fit Balega developed the sock as a meet-in-the-middle product cross between its Hidden Comfort and Ultralight socks The newest iteration of Hidden Comfort MSRP $12 a staple in the companyrsquos line will introduce on-trend colors such as zesty lemon teal neon orange and candy pink Balega will also support Octobers Breast Cancer Awareness initiatives with its Breast Cancer Awareness line launching September 1 to benefit the Breast Cancer Fund Inspirational slogans such as Dont Tell Me I Cant Mind Over Miles and Never Give Up are sewn into the limited edition socks with one dollar of every Breast Cancer Awareness sock sold going to the Breast Cancer Fund
Injinji will build on their reputation as the leader in performance toe socks in 2014 combining function with style Bold new colors highlight Injinjirsquos Run series
ldquoSock companies and shoe companies seem to be taking the benefits of minimalist footwear - such as lighter weight less restrictive construction and a wider toebox - and marrying it with aspects that were lacking in most of the minimalist running shoes such as protectionrdquo Ostrowski added
At the Outdoor Retailer Summer Market Darn Tough Vermont debuted several new styles for 2014 According to Ric Cabot founder and president of Darn Tough Vermont the company has noticed that many runners strive for lighter and thinner socks to improve the fit and feel in combi-nation with their shoes leading the Light Cushion line to continue ldquoto grow thanks to technology that offers durability and cush-ion in a light weight sockrdquo
The brand introduced its new No-Show Tab Ultra-Light RunBike socks for men MSRP $14 and women MSRP $14 The ultra-thin sock uses flat jersey construction on the bottom and breathable
Balega Hidden Comfort
Injinji No Show Running Sock
including the No Show Running Sock ldquoWe keep an eye on footwear trends because of course the intention of our product is to make it a better performance experience in a customerrsquos shoerdquo said Deirdre Ostrowski marketing director for Injinji Inc ldquoWe see a lot of the industry as a whole using materials and construction to take advantage of the human bodyrsquos abilities whether itrsquos technology that absorbs the bodyrsquos energy and re-uses it or temperature-controlling fibers You have to really work hard to perfect that fabric choice to make sure that it has the best feel that itrsquos comfortable and that they also have the best performance capabilitiesrdquo
mesh panels on top but are still made with high-density yarns and feature a popular articulated tab introduced at last yearrsquos Outdoor Retailer Sum-mer Market All of the new styles will ship to retail for spring 2014
SmartWoolrsquos 2014 running socks are spearheaded by new entries to its popular PhD line including the PhD Run Ultra Light Micro MSRP $16 and PhD Run Gradu-ated Compression Ultra Light MSRP $38 Both styles utilize ReliaWool technology in high impact areas and the 4Degree elite fit system with two elastics for greater stretch and recovery
Darn Tough Aztec Hiker with the No-Show Tab Ultra-Light
RunBike Sock
Smartwool PhD Run Graduated Compression Ultra Light
Ultra-Wide Wheel - Stabilizes movement
to carve left right and center
Performance Grips - Rubberized non-slip ergonomic grips for
stability control
Kinetic Engine - Carbon Steel Spring turbocharges abdominal and arm workouts
Foam Kneepad - High-Density foam for superior comfort
CARVEyouR
CoRE
AB-CARVERtrade PRO
800 446 7587 | helpimpluscom | wwwabcarverprocom | wwwperfectonlinecom
copy2013 Implus Corporation Perfectreg is a division of Implus Corporation 713
14 SGBWeeklycom | AUGUST 19 2013
Running in nice gear really does seem to make all the differ-ence Wearing clothes that breathe and move with the body that wick moisture provide UV protection and layer with the right warmth-to-weight ratio canrsquot be overstated Trends in apparel for next spring include prints colors construction details re-flectivity and lighter weights
Letrsquos take a jog around the run specialty block and see whatrsquos new for SpringSummer 2014
Editorrsquos Note The full version of this story appeared in the July Issue of SGB magazine
Adidas is introducing the new adidas Energy Enhance sup-port bra MSRP $55 featuring adjustability with maximum sup-port in a revamped sports bra line Adidas has been working on this project for several seasons and believes it is dialed now for retail The company is marketing key go-to every-day favorites for runners ldquoInnovation is part of our heritage and is always im-portant in order to be fresh and relevant in the marketplace In SpringSummer 2014 we have a strong soulful color palette that focuses on colors from the Amazon to help celebrate the World Cup in Brazilrdquo said Kristin Jones merchandise manager adidas Running US ldquoWe want to provide products that are relevant to the high school kid and the young urban runner Itrsquos about lis-tening to runners and understanding their needs and delivering game-changing productsrdquo
By Aaron H Bible
itrsquos ARunneRrsquoS
WorLdtechnology and fit continue to drive innovation in running apparel next year
Brooks womens Pure Project LS
Brooks Running Company is introducing its new PureProject apparel collection The collection includes a jacket shorts pants a womenrsquos seamless bra and various tops for both men and women Understated details go unnoticed until needed such as reflective
yarns woven into the fabrics wind and water repellency thermal-dy-namic benefits and hidden stor-age features The Womens Pure-Project Jacket MSRP $135 has reflective thread woven into the fabric for 360deg retro-reflectivity wind- and water-resistance with breathability a stretch woven cropped hem that fits snug two front vertical zip pockets and one back zip pocket and an over-sized hood The Womenrsquos Pure-Project LS MSRP $70 features moisture-wicking yarn Brooks DNA fabric on the shoulders and sleeves side vertical drawcords and thumbholes The Womenrsquos Seamless Capri MSRP $75 also features Brooks DNA stretch
Photo courtesy Adidas
AUGUST 19 2013 | SGBWeeklycom 15
fabric a seamless compressive fit texture down the side of the legs three pockets in the waistband and an 18-inch inseam
The Menrsquos PureProject Jacket MSRP $160 has reflective thread woven into the fabric for 360deg reflectivity features wind- and wa-ter-resistance with breathability a tailored fit an articulated three-panel hood with drawcord two hand pockets and one left chest pocket The Menrsquos PureProject 9rdquo Woven Short MSRP $75 and PureProject Speed SS MSRP $60 both feature Brooks DNA Adapt-able Fabric optimized for stretch and recovery as well as reflective hits Shorts feature four-way stretch woven shell fabric while the Shirt has seamless construction with body mapped design
New tops as part of the Craft Run Col-lection feature Craft Stay Cool fabric Multi-channel fibers draw sweat away from the body creating an evaporative cooling effect
The Cool Mesh Superlight Singlet with a big-hole design for ventilationcooling is made from polyester and Elastane A light-weight mesh structure uses Hexachan-nel fibers for ventilation and air-cooling keeps users comfortable during exercise MSRP $40 The Cool Concept Cooling Top with Moving Wing Technology for freedom of movement is constructed from Polyester and Elastane Cooling fabric is soft and comfortable against the skin and keeps runners fresh during exercise MSRP $45 The PR Light Tee is soft lightweight and cooling with mesh back and ergonomic fit MSRP $50 The Hybrid Shorts 2-In-1 are lightweight shorts with inner tights ergo-nomic fit and four energy pockets Tight lightweight woven fabric creates a wind- and water-blocking fabric with built-in mechanical stretch to support body move-ment and give a comfortable fit MSRP $80
Eider is bringing its running ap-parel to the US for the first time next year with the Momentum Collection The Target Knit Jacket is a minimalist shell featuring Go-re-Tex Active Knit Cloudy three-layer protection with a heathered look and four-way stretch (that only Adidas and Eider have been granted use of) that gives this jacket a unique aesthetic while providing lightweight protection It has a slimathletic cut and integrated hood The Benz Aero TS MSRP $79 is a quick drying crew neck tee Light-
weight and breathable it features two synthetic fabrics in panel construction to maximize wicking The Tao Tank W MSRP $54 is a lightweight synthetic stylish shirt for active sports Design
elements like a cap sleeve key hole collar fitted drop waist and shaded flat lock stitching set it apart from typical technical apparel The Move Skirt MSRP $59 is performance based without sacrificing feminin-ity Abrasion resistant diagonal flatlock stitching and contrasting heather gray shorts beneath exposed via asymmetrical side slit the Move is a stylish approach to running
New from Isis is the Pronto Top and Curva Run Skort for SpringSummer 2014 The Pronto Top is made of a heathered PulseDri fabric body (92 polyester8 elastane) for moisture management and strategically placed 94 polyester6 elastane stretch mesh for extra ventilation Scalloped cap sleeves and ruching along the sides adds style and a flattering fit The Curva Run Skort is a skirt on the outside with built-in shorts blending performance and style Wayfarer fabric features four-way stretch and light wind and water protec-
tion A 94 polyester6 elastane stretch mesh boy-short liner adds breathability for long runs
Loleumlrsquos cami Betty Top MSRP $60 features a printed front and mesh back with reflective tape at bottom made from Second Skin Pop fabric The short sleeve Kerin Top MSRP $80 follows the same concept with a half-zip in front crop sleeves and mesh in back and features a pocket for water or gels The Talitha Cover-up Jacket MSRP $120 is a long sleeve cardigan style with a back of solid mesh Features Second Skin Pop fabric full-zip with mock neck gathers at front bust three back patch pockets with reflective tape reflective logo and thumbholes at sleeves The Speed Run-ning Skirt MSRP $60 is a skorttennis skirt with fun cuts and color blocking Itrsquos made with recycled stretch momentum fabric fea-tures a zip pocket at side reflective tape and logo at front 13 inches in length The Run Capri MSRP $75 is available as a layering sys-tem with Balance Shorts MSRP $50 or Lively Shorts MSRP $60 on top of printed running capris Mesh inserts provide breathabili-ty features a zip pocket at back of waistband lined gusset at crotch flat seams for comfort shaped fit with mid-rise and reflective logo
Moving Comfortrsquos Switch It Up Collection features lightweight reversible fabric in fun prints backed with saturated solids Reversibility offers value spontaneity and versatility They are also
Craft Cool Concept Cooling Top
Craft Cool Mesh Super Light Singlet
Eider Target Knit Jacket
Eider Benz Aero TS
Isis Pronto Top and Curva Run SkortPhoto courtesy Adidas
16 SGBWeeklycom | AUGUST 19 2013
introducing DriLayer Adapt - a new fabric with stretch and recovery that eliminates the need for hardware in waistbands bra bands and straps The Switch It Up Capri MSRP $60 is reversible from a print to a solid features chafe-free flatlock seams wide Powermesh waistband hidden pocket and ruching at side hem The Dash Sleeveless MSRP $42 is a lightweight tank and layers well over any sports bra An open silhouette enhances performance with freedom of movement and on-trend styling DriLayer Lace
insets are embedded with sustainable bamboo-derived charcoal for odor control and moisture management Three new bra styles in the Secure Collection combine the familiarity of time-tested design with a fashion-forward style featuring ease of fit and hardware-free engineering Highlights include the Switch It Up Racer MSRP $36 reversible and JustRight Racer MSRP $48 both with DriLayer fabrics
The New Balance Ice collection is carrying forward to Spring 2014 featuring cooling technology designed to lower the skinrsquos temperature as an athlete heats up The Hi Viz Beacon Collection is new for Fall 2013 and will also be carried into Spring 2014 The Hi-Viz Beacon Jacket MSRP $175 integrates high-visibility color reflectivity in key areas and glow-in-the-dark luminance The Hi-Viz Beacon jacket is also wind and water resistant with welded front zip pockets The Beacon Jacket ties back to the glow-in-the-dark new green gecko and fiery coral colorways in the Impact Tight MSRP $65 and womenrsquos Capri MSRP $55
Oiselle running for women debuts its first seamless collection for spring ldquoIn development we focused on the pros and cons of seamless garments and feedback from women runners On the pro side they loved the chafe-free construction however on the cons
most styles were seen as too heavy and too snug and did not stay put during exerciserdquo the company said With a new ldquolightweight blend of nylon and polyrdquo the Oiselle Flyte Collection will offer rich heathering and engineered graphics plus durability and a knit that moves sweat to the surface of the fabric Subtle ribbing at the waist helps the garments retain their shape The new collection will be offered in a tank and a long sleeve including thumbholes and a flat ribbed collar
Trail Running from Patagonia is engineered for comfort and performance in a wide range of conditions with bright colors in subtle patterns In Spring 2014 100 percent of the trail running collection is accepted for recycling 58 percent is made from e-fiber fabrics and 25 percent with Bluesign approved fabrics New prod-ucts for men include the Outpacer Shirt MSRP $59 Long Sleeve Outpacer Shirt MSRP $69 Strider Pro Shorts revised MSRP $59 and Nine Trail Knicker Pants MSRP $75 New products for women include the Outpacer Shirt MSRP $59 LS Outpacer Shirt MSRP $69 Strider Skirt MSRP $49 and Velocity Race Shorts MSRP $45 New accessories include a Duckbill Cap MSRP $29 and Duckbill Bucket Hat MSRP $39
The new five-inch inseam Flash Short from Pearl Izumi MSRP $50 feature a waistband designed to sit flat instead of gathering and Transfer Dry fabric that provides moisture transfer and stretch with a soft hand The Flash Short Over Tight MSRP $90 combo streamlines layering with one less waistband and a looser shell A zippered back pocket ankle zippers for easy onoff internal brief for support and a nine-inch shell inseam round out the design For women the W Flash Short MSRP $55 is where performance meets fashion with lightweight four-way stretch Transfer Dry technology and a wide gathered waistband to flatter curves The W Flash Singlet MSRP $40 is a high-performance tank with sig-nature lace mesh and the racerback design allows for maximum shoul-der movement The W Flash Jacket MSRP $100 is wind and water resis-tant with built-in finger warmers and Transfer Dry fabric on the side and underarm for breathability The W Flash Longsleeve MSRP $60 is de-signed for in-between weather days as the combination of long sleeves with the lace mesh helps maintain body temperature The W Flash 2-in-1 Short MSRP $50 is an aggressive
Moving Comfort Switch It Up Capri
New Balance Hi Viz Beacon Jacket
Oiselle Fly Tank
Pearl Izumi Flash Short Over Tight
AUGUST 19 2013 | SGBWeeklycom 17
performance piece featuring a boy short with moisture-wicking mesh lace and Transfer Dry with a bit of compression and a zip-pered back pocket
Puma running apparel is introducing the PR Pure NightCat Jacket - everything you need but nothing you dont for both day and night as the company recognizes the importance of visibil-ity Features include laser cut ventila-tion that adds breathability but not extra material anatomically shaped collar that follows the hairline to re-duce friction and reflective threads integrated into the woven jacket for 360-degree reflectivity Similar to the NightCat jacket the PR Pure NightCat Short includes reflective threads wo-
ven into the fabric for total visibility Minimal and breathable fab-ric is used to achieve comfort ldquoSpecifically for our Running and Training category Puma is focusing a lot on technical and design innovation For Puma performance this season our products are bold and innovative contemporary in design and joyful in spiritrdquo said Pumarsquos Michelle Perrault
Salomonrsquos EXO S-Lab Menrsquos Zip Tee MSRP $110 provides pos-tural support to the chest and upper body with reflective branding on the front and back Made from actiLite3D Stretch and actiLite Stretch Mesh Cocona it includes a half-zip with stay down puller flatlock seams and a breathable skin fit The S-Lab Menrsquos Sense Short MSRP $150 are minimalist actiLite Pro running shorts with an inner brief Reflective brand-ing adds safety and ClimaUV 50+ provides sun protection The Sky Tee MSRP $75 for men and women is for mountain trail runners and is specifically de-signed to pair with a Salomon S-Lab Advanced Skin Hydro 12 Set pack ldquoThis is a first for a tee and a pack to be designed to work in unison for better comfort fit and breathabilityrdquo the company said The Park WP Jacket is designed as a versatile urban daily training jacket As a part of Salomonrsquos Citytrail line this Climapro jacket is light breathable and waterproof and includes an earphone hole in the chest pocket
From Saucony comes the Packable Fade Vest MSRP $65 with its hooded zip front and
ombre fade colorways It features a vented back and drop tail is water resistant and packs into its own pocket The Daybreak Long Sleeve MSRP $48 is made from super soft burnout fabric is breath-able and features a long lean fit The Scoot LX Capri MSRP $50 is new in PowerKnit EX for maximum support and has a wide waist-band and hidden front pocket
The Transition Hoody MSRP $50 is made from highly breath-able Radius tech mesh and features ruching at the waist and top of hood a back zippered storage pocket and shaped sleeve openings with thumbholes The Bullet Tight Short MSRP $48 feature ldquocool smooth Power luxe fabric a wide flattering waistbandrdquo and zip-pered back storage pocket and side cargo pockets
The SmartWool Womenrsquos PhD Seamless Bikini MSRP $32 features knit-in graphics mid-rise and seamless construction with a wide covered elas-tic waistband for a feminine and flat-tering fit Varied knit textures promote ventilation and body-enhancing fit made from 79 percent Merino wool 15 percent Nylon and 6 percent Elastane The Womenrsquos PhD Run Short Sleeve V-Neck MSRP $85 features a semi-form fit UPF 30 and seamless construction Varied knit textures in body-mapped heat and sweat zones provide extra ventilation and 360-degree reflectivity aids visibility The Menrsquos PhD 2-in-1
Run Short MSRP $90 features a woven outer short with Merino interior short tight to provide support seamlessly constructed with knit-in ventilation in high heat zones Outer short is made from 100 percent recycled polyester inner short is 79 percent Merino18 percent Ny-lon3 percent Elastane The new Menrsquos PhD Run Long Sleeve Crew MSRP $95 features a semi-form fit UPF 30 and seamless con-struction and body mapping Made from 85 percent Merino wool and 15 percent Nylon ldquoFor Spring 2014 compared to Spring 2013 we took even more feedback from runners and improved most of the styles by placing a greater emphasis on thermal body mappingrdquo said Sara Yoder product line manager for SmartWool womenrsquos per-formance clothing
For Spring 2014 Zoot Sports will focus on its Icefil technology (a multi-functional UPF 50 ldquointelligentrdquo mois-ture-sensitive fabric) to keep runners cool There are 14 styles in the Zoot Ultra Run Icefil line including Womenrsquos Ul-tra Icefil Singlet MSRP $38 and Ultra Run Icefil 3rdquo Short MSRP $45 Menrsquos Ultra Icefil Tee MSRP $45 and Ultra Run Icefil 6rdquo Short MSRP $40 Other styles include the Womenrsquos Ultra Icefil Tank Ultra Icefil Tee Ultra Run Icefil 2rdquo Short and Ultra Run Icefil 2-1 3rdquo Short and Menrsquos Ultra Icefil Singlet Ul-tra Icefil Sleeveless Tee Ultra Icefil Mesh Tee Ultra Run Icefil 3rdquo Short Ultra Run Icefil 2-1 3rdquo Short and Ultra Run Icefil 8rdquo Short
Puma NightCat Jacket
Saucony Packable Fade Vest Daybreak Long Sleeve and Scoot LX Capri
SmartWool Run Short Sleeve V-Neck
Zoot Menrsquos Ultra Icefil Tee
CALENDARFor full year calendar go to sportsonesourcecomevents
tr
Ad
e A
ss
oc
iAt
ion
s |
Bu
Yin
G G
ro
uP
s
AUGUST
17-19 Atlanta Shoe Market Atlanta GA
19-21 PGA expo Las Vegas NV
19-21 MAGIC Las Vegas NV
SEPTEMBER
5 Surf expo Board Demo Day orlando FL
6-8 Surf expo orlando FL
8-10 NBS Fall Semi-Annual Market Fort Worth tX
16-19 Worldwide Spring Show Reno NV
18-19 health amp Fitness Business expo Las Vegas NV
18-20 Interbike International trade expo Las Vegas NV
25-26 Sports amp Fitness Industry Assoc Industry Leaders Summit Baltimore MD
26-28 Imprinted Sportswear Show (ISS) Ft Worth tX 30-2 oIA Rendezvous San Diego CA
OCTOBER
10-11 the Retailing Summit Dallas tX
29-31 Sport Source Asia hong Kong
29-1 NASGW expo Grapevine tX
NOVEMBER
1-3 NBS Fall Athletic Market Austin tX
5-7 tAG FallWinter Show St Louis Mo
15-17 ADA Fall Show San Antonio tX
24-26 Sports Inc Athletic Show Las Vegas NV
Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom
National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg
National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg
Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom
Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg
Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg
Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg
Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom
Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom
Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com
Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
DECEMBER
2-4 eoRA Se Winter Market Asheville NC
3-4 WWSRA NW early Preview Seattle WA
3-5 MRA December Market Lansing MI
4-6 FFANY New York NY
10-11 eoRA FLA Winter Market Punta Gorda FL
10-11 WWSRA NorCal early Preview tBA
11-12 Atlanta Shoe Market Atlanta GA
JANUARY
6-8 AtA Show Nashville tN
7-9 MWSRA January Show Madison WI
7-9 WWSRA Rocky Mtn Preview Denver Co
7-9 WWSRA Northwest Preview Portland oR
9-11 Surf expo orlando FL
13-14 WWSRA Intermountain Preview Salt Lake City ut
13-15 WWSRA NorCal early Preview Reno NV
14-17 Shot Show Las Vegas NV
15-18 NBS Winter-Specialty Market Fort Worth tX
16-18 Sports Licensing amp tailgate Show Las Vegas NV
17-19 Imprinted Sportswear Show (ISS) Long Beach CA
21 oRWM Demo Day tBA
22-25 outdoor Retailer Winter Market Salt Lake City ut
30-2 SIA Snow Show Denver Co
18 SGBWeeklycom | AUGUST 19 2013
September 25-26 2013
The Four Seasons HotelBaltimore MD
INAUGURAL
FORUM ADDRESSING GLOBAL CHALLENGES FACING SPORTS amp FITNESS EXECUTIVES
2013 FEATURED SPEAKERS
Use code SGBILS913 by September 2 to receive the Early Bird Member rateFor more INFORMATION or to REGISTER
visit wwwSFIAorgils or call 3014956321
TheSFIA ILS2013
LISA BAIRDChief Marketing OfficerUS Olympic Committee
SCOTT BAXTERPresident Jeanswear Americas amp ImagewearVF Corp
KEVIN PLANKCEO amp FounderUnder Armour
JEFFREY ROSENSWEIGDirector of the Global Perspectives ProgramEmory University
ERIC GRUMBANExecutive Vice PresidentNFL
ROB DEMARTINIPresident amp CEONew Balance
AURET VAN HEERDENPresident amp CEO Fair Labor Association
BOB PUCCINISFIA ChairmanPresidentMizuno USA
SAL LAROCCAExecutive Vice PresidentNBA
JOE PELLEGRINIManaging Director Co-Head Consumer amp Retail GroupRW Baird amp Co
JIM PISANIPresidentVF Licensed Sports Group
HUGO MALANPresident Fitness Sporting Goods amp ToysSears Holdings
TIM BROSNANExecutive Vice PresidentMLB
TOM FARREYDirector of Sports amp Society Program Emmy Award Winning ReporterAspen Institute ESPN
ROBERT REISSForbes ColumnistHost of ldquoThe CEO Showrdquo
TED LEONSISFounder Chairman Majority Owner amp CEOMonumental Sports amp Entertainment
MARK YOURCALENDARS
Summer Market AUGUST 6-9 2014
Open Air Demo AUGUST 5 2014
Winter Market JANUARY 22-25 2014
All Mountain Demo JANUARY 21 2014
6 SGBWeeklycom | AUGUST 19 2013
NEWS
mizuno Gets Left from runninG And AmericAs in fiscAL Q1
Mizuno Corp reported revenues rose 61 percent in its first quarter ended June 30 to yen452 billion ($458 mm) led by con-tinued gains in running Operating profit was down 83 percent to yen248 billion ($25 mm) primarily due to the ldquosustained riserdquo in raw material and labor costs
Net income jumped 124 percent to yen143 billion ($15 mm) due to a reduction in foreign currency losses Ordinary profit was yen228 billion ($24 mm) up 06 percent
Mizuno said running shoes ldquoperformed well in all areasrdquo Baseball products were ldquosturdyrdquo in Japan and the US With Senoh Corporation joining the Group its inclusion into con-solidation also served as a factor for increased revenuerdquo
By region currency-neutral (C-N) revenues in the Americas grew 36 percent as running shoes and high-end premium ball glove products performed well Recorded revenues were up 190 percent to yen809 billion ($82 mm) on the back of a weakening yen
Running shoes were ldquoespecially sturdyrdquo in the Americas rising 6 percent despite sluggish overall sales across the mar-ketplace at major running specialty stores in the US due to a colder start to the spring
Golf revenues in the Americas were slightly down from the same period the previous year due to the impact of low tem-peratures and a 15 percent decline in the number of rounds played However market share rose by 13 percentage points to 82 percent due to JPX irons performing well and the successful outcome of the Play Famously marketing campaign
Diamond sports and volleyball products were ldquomore or less un-changedrdquo from the same period the previous year But the market for ball gloves centered on high-priced products received mar-ket support leading to a revenue increase of 12 percent
The Americas recorded an operating profit of yen623 million ($63 mm) slightly down from yen646 million a year ago
In Japan revenues grew 27 percent to yen316 billion ($321 mm) ldquocontinuing to show healthy performance on the back of an expansion in the population of those participating in lifestyle sports such as running and walkingrdquo Operating profit in Japan was down 128 percent to yen182 billion ($18 mm)
In Europe running shoes ldquocontinued at a healthy cliprdquo but overall revenue was down 38 percent on a currency-neutral (C-N) basis because of a negative impact on the golf business from inclement weather conditions Still on the back of a weak-ening yen reported revenue rose 101 percent to yen264 billion ($27 mm) Europe posted an operating loss of yen90 million ($930000) against a loss of yen119 million a year ago
In the AsiaOceania region C-N revenues were down 61 percent Recorded revenues were up 85 percent to yen281 billion ($28 mm) Operating profit more than doubled to yen170 million ($172 mm)
Looking ahead Mizuno made no changes in its forecast for the year It expects revenues of yen1830 billion yen operating profit at yen70 billion yen and net income at yen42 billion yen
At the Outdoor Retailer Show New Balance introduced The Fresh Foam 980 a revolutionary approach to neutral running by com-bining ultra-plush cushioning with a reduced drop from heel to forefoot to offer a soft bouncy ride that protects runners without sacrificing speed
Combining cutting edge computer software with its designerrsquos knowhow New Balance manipulated the midsole on the Fresh Foam 980 to give runners plush cushioning properties and inher-ent stability in a minimal package The shoe is engineered to bring natural underfoot geometries alongside a cushioned ride with a blend of soft responsive foam To feed heel-to-toe transition a blown rubber outsole offers durability and flexibility in a 4 mm natural drop last while providing both a light and stable ride
A lightweight breathable construction paired with a simple up-per keeps feet comfortable and protected A spray paint finish and eye-catching design provide a lower to the ground running shoe for workouts or wardrobe
Weighing 88 oz for menrsquos size 9 1frasl2 and 73 oz for womenrsquos size 7 the collection is grounded in bright colors and vivid accents The Fresh Foam 980 will launch in February 2014 with a suggested retail price of $110
New Balance also introduced the 99 MSRP $125 a running take on an outdoor shoe The 99 features a direct inject Vibram outsole with a running centric design philosophy full-length RevLite mid-sole for a lightweight cushioned ride and FantomFit upper to sup-port and wrap the foot without compromising on flexibility
Also new for Spring 2014 will be Minimus 007 Trainer MSRP $100 a version of the Minimus designed to take a pounding from abra-sion and maintain a better grip It features a reinforced rubber toe covering an outsole wrapped in key wear areas at the toe heel and lateral forefoot a gusseted tongue and a rugged lugged outsole
New Balance also brought out the 860v4 MSRP $115 an update to the 860v3 that features an improved toe box and more toe spring A trail version of the model was also shown Receiving updates for Spring will be the 890 and 1080 series as well as the 1400 racing flat
On the apparel side New Balance will debut the Anue yoga line an NB Cross Run line to handle intense workouts a Boylston line for runners featuring advanced thermoregulation and antimicro-bial technologies and an NB Ice cooling technology
NeW BALANCe DeButS FReSh FoAM
8 SGBWeeklycom | AUGUST 19 2013
NEWS
Brooks Running Company a division of Berkshire Hathaway re-ported revenues grew 21 percent in total global sales growth year-to-date Domestic revenue rose 19 percent while international grew 29 percent though June 30 Europe drove above-average sales growth with a 34 percent increase year-to-date in local currency
Brooks also said it continued to hold onto its number one market share position in footwear at specialty running account stores (SRAs) nationwide growing to 29 percent total share Its US footwear backlogs rose 24 percent and US at-once orders climbed 21 percent year-to-date
Brooks indicated that the growth in the half reflected big gains in three key styles in the neutral and guidance categories Sales of the Ravenna 4 Ghost 6 and Glycerin 11 grew by 56 55 and 58 percent year-to-date respectively In lightweight Brooks grew its retail dollar market share at SRAs by four percent to 39 percent year-to-date main-taining its No 1 spot
Brooks apparel delivered growth with 20 percent gains year-to-date The number two apparel brand at SRAs Brooks said it earned the most market share year-to-date
Brooks is off to a fantastic start in 2013 driven by strong product and a Run Happy call to action that resonates with runners complemented by the overall strength of the running lifestylerdquo said Jim Weber CEO Brooks Running Company
During the Outdoor Retailer Show Brooks also released a white paper entitled the Stride Signature reflecting the brandrsquos extensive re-search in biomechanics over the last few years
Brooks sALes run AheAd in six months
Among the findings were that each runnerrsquos joint geometry and motion patterns are ldquocompletely uniquerdquo going against the notion that issues such as over-pronation are necessarily wrong and should be ad-justed or fixed As such the focus is on keeping the runner in their preferred stride signature or motion path for as long as possible dur-ing their run
In the 17-page paper available on its website Brooks lays out its proposals and the scientific support for its research but also urges the industry to ldquostart a dialoguerdquo around its findings Brooks notes ldquoWhile we donrsquot have all the answers we believe we are onto something mean-ingful for the runnerrdquo
The research supported last weekrsquos unveiling of the Transcend MSRP $160 positioned in the support category to complement the Brooks Adrenaline GTS The shoe features Super DNA which offers 25 percent more cushioning than BioMoGo DNA that adapts to the stride Guide Rails or specialized plates built into the midsole guide the hips knees and joints to move along their unique motion path while running - all without any traditional posts Ideal Pressure Zones in the midsole minimize localized pressure evenly in the heel midfoot and forefoot while an Ideal Heel aligns the runnerrsquos stride naturally and easily
During the development of PureProject and our efforts to define the Feel experience we realized there are a number of runners who crave the opposite end of the spectrum which we call Float said Jon Teipen Brooks footwear product line manager Transcend is the first shoe that addresses this driven by new technology that delivers a smooth ride with support that kicks in only when you need it acting as a safety net that helps your body stay in a balanced position through-out the run
Brooks Transcend
2o years of
sailing
cgprpublicrelationscom 7816394924 cgpr20
10 SGBWeeklycom | AUGUST 19 2013
Socks continue to be an essential - yet often overlooked ndash item for runners And they continue to sell well with manufacturers bring-ing flashier techier more improved styles to market every season According to sales data provided by SportScanInfo consumers have been buying socks in droves this year as Sock sales are up 35 percent year-to-date (as of July) with Internet sales up a whop-ping 70 percent over the comparable period in 2012 Such strength is reflected across several sub-categories with Full LineAthletic Specialty socks up 40 percent and Running socks up 10 percent year-to-date
With business brisk and manufacturers ndash both industry veterans and newer brands ndash providing a growing variety of styles sock buy-ers have never had more options available to them Functionality ndash including both the performance and comfort of a sock ndash remains the ultimate feature that leads a runner to their sock purchase But as manufacturers constantly introduce new and improved fab-rics and technologies running socks can also stand out through appearance The new styles available for Spring 2014 that cater to runners reveal an impressive array of socks that help wearers not only perform better but look good too Buyers got their first glimpse of the newest 2014 styles from leading manufacturers at the 2013 Outdoor Retailer Summer Market which was held in Salt Lake City UT from July 31 through August 3
Bruce Barrows VP of sales amp marketing for Lorpen North America has noticed that consumers are more acutely appreciative of the effects of improved technologies in performance and comfort
in socks Put simply sock buyers are more informed about the products they purchase ldquoWersquore seeing requests for thinner lighter-weight styles of socksrdquo said Barrows ldquoAnd itrsquos across the board in running trail running and hiking where wersquore hearing the demand for lightweightrdquo
Barrows attributes the heightened consumer awareness to cus-tomersrsquo previous experience with other products such as running shoes and apparel The influence of shoes and how they fit with socks also plays a part in the change in consumer preference to-ward better materials ldquoWhen you sit down and talk to a retailer or when you talk to a consumer at a trade show the consumer is becoming more aware of moisture management and how that af-fects how a foot feels in a shoerdquo he offered ldquoAnd yoursquore seeing so many of the shoe companies are now working to try to make that shoe lighter-weight and cooler so the ability of a sock to work as a layering piece to help move that moisture away from the foot into the shoe so it becomes evaporated faster is resonating with a lot of the consumers out thererdquo
Sof Sole is providing several exciting styles for runners in 2014 led by its FIT Sock MSRP $12 Ideal for all types for runners the FIT combines superior tech-nologies for performance and intricate construction for comfort ldquoThe Sof Sole FIT sock addresses runnersrsquo needs for a
A preview of the latest running socks including several styles that were featured for the first time at the 2013 outdoor Retailer Summer Market
A Step AheAdSpring 2014
SocksBy Fernando J Delgado
Sof Sole FIT Sock
durable and lightweight sock that still provides the cushioning they desirerdquo said Kurt Wineman SVP of sales Sof Sole ldquoThe FIT sock includes a number of superior features at a great valuerdquo One such feature is the selective cushioning in the heel and forefoot that cut down on weight while still providing protection in the right spots The FIT sock is constructed with Olefin fiber a durable and hydro-phobic material that helps the sock retain shape and prevent water absorption Its heel pocket eliminates sock slippage inside the run-ning shoe while the sockrsquos compressed fit hugs the foot reducing the possibility of blisters caused by sock movement against the foot while running
Despite all the technological advances in fiber construction and features that socks have undergone in recent years manufactur-ers are also brightening the look of the product Color has had a noticeable impact in the category One manufacturer leading the charge in colr with their performance socks across several styles is Sheboygan WI-based Wigwam ldquoWersquore seeing that the consumer is asking for color and theyrsquore looking for something technical es-pecially when theyrsquore going to be spending a little bit more on a sockrdquo observed Natalie Stangl field marketing manager for Wig-wam ldquoColor is big and lightweight and form-fitting socks are also notable for Spring 2014 Consumers want to be sure that the technology piece is there too so backing those products up with technology is really importantrdquo Lorpenrsquos Barrows concurred not-ing that color on sock walls on retail floors helps products catch the attention of consumers ldquoIt makes the sock wall look a little more excitingrdquo he observed ldquoItrsquos not just a white or a black product that you can pick from Merchandising certainly has something to do with the increase in color ndash to make it look more exciting Therersquos definitely some initiative from the retailer to carry the extra colors even if the bulk of sales are still in black and whiterdquo
One notable new running style for Wigwam will be the Iron-man Spectrum Pro Low Cut Running Sock Wigwam which has been the official sock of Ironman for the past 18 years expects the style to be a big seller in 2014 because of its ultra-lightweight con-struction and technological features ldquoIt has our patented Ultimax technology in it that utilizes both hydrophobic and hydrophilic fi-bers to move moisture - from the foot bottom - up and out of the sockrdquo Wigwamrsquos Stangl explained ldquoThis sock has a lot of color and accent-patterning as well as Freshguard odor control The other in-
teresting piece of this style is that our Dri-release technology which was typi-cally a polyester and cotton mix in the past has now been switched over to Tencel instead of cotton Wersquove found that in the running market when the customer would see that word lsquocottonrsquo in the breakdown of the material they would shy away from it With the Iron-
man Spectrum Pro Low Cut wersquove switched to the Dri-release with Tencel Wersquove shown samples at a few different trade shows and wersquove gotten a lot of positive feedbackrdquo The Ironman Spectrum Pro Low Cut sock will be shipping out for the first time in October
When it comes to running socks Stangl has noticed aesthetic appearance becoming a hot trend in part due to an influence from shoes ldquoThe thing that comes to mind when it comes to running-specific
socks whether itrsquos a specialty run store or a big box store is that most running shoe brands have come out with intense colorsrdquo she observed ldquoAnd I think a lot of accessories are starting to move their products to more color as well ndash really bright eye-catching colors The shoe brands started the trend of these color pops and then all of a sudden sock companies and other accessory brands started coming out with something similar and something that even matches a running shoe Wersquore seeing a lot of colors that wersquove never seen before in the industry and I think thatrsquos going to continuerdquo Key styles that are new for 2014 include the Electra Low Cut Running Sock and Signature Pro Low Cut Running Sock among others with each boasting eye-catching colors such as orange and carmine rose
Spring 2014 will represent an exciting time for FITS Sock Co as the manufacturer will be launching its very first completely synthetic sock line featuring Coolmax and FITS er-gonomic knitting technology In addition to making its socks in the US the com-pany owns four US patents on a special ergonomic knit design Historically every sock made by FITS has been constructed with merino wool but that will change next year The new synthetic line will be led by the Light Runner Low Coolmax Sock MSRP $13 Runners will be able to take advantage of the Light Runner Low Coolmax Sockrsquos ergonomic knit design that comfortably wraps the feet thus eliminating any hot spots rubbing or constriction
Lorpen will offer two new styles for Spring 2014 that will help run-ners perform and keep cool in warm weather The Coolmax Mul-tisport Ultralight Sock MSRP $11 is made to help athletes who
perform under extreme heat combin-ing two yarns - Coolmax and nylon - that work together to wick moisture away from the foot keeping it dry The Variable Calf Compression Sleeve MSRP $30 meanwhile is designed to reduce calf vibrations during exercise
in warm weather Variable compression technology provides the athlete with different levels of pressure to areas of the leg wherever the compression is needed most The compression sleeves can be paired with Lorpenrsquos T3 sock line Both items will be available at retail as well as online directly from Lorpen in February 2014
Patagoniarsquos newest running sock is the Lightweight Merino Run An-klet MSRP $18 made for lightweight running and biking Manu-factured in the US and constructed from a blend of merino woolnylonpolyester for breathability cooling airflow and durability the Lightweight Merino Run Anklet features excel-lent stretch and recovery that lasts the lifetime of the sock
Balega a leader in specialty running socks will offer several exciting new styles in 2014 that combine performance fit and colors Leading off the new styles is the Hidden Contour
Lorpen Coolmax Multisport Ultralight Sock
Wigwam Ironman Spectrum Pro Low Cut Running Sock
FITS Light Runner Low Coolmax Sock
Patagonia Lightweight Merino Run Anklet
12 SGBWeeklycom | AUGUST 19 2013
MSRP $14 Launched in late June and tailored specifically for the run market it provides both cushioning and a tactile fit Balega developed the sock as a meet-in-the-middle product cross between its Hidden Comfort and Ultralight socks The newest iteration of Hidden Comfort MSRP $12 a staple in the companyrsquos line will introduce on-trend colors such as zesty lemon teal neon orange and candy pink Balega will also support Octobers Breast Cancer Awareness initiatives with its Breast Cancer Awareness line launching September 1 to benefit the Breast Cancer Fund Inspirational slogans such as Dont Tell Me I Cant Mind Over Miles and Never Give Up are sewn into the limited edition socks with one dollar of every Breast Cancer Awareness sock sold going to the Breast Cancer Fund
Injinji will build on their reputation as the leader in performance toe socks in 2014 combining function with style Bold new colors highlight Injinjirsquos Run series
ldquoSock companies and shoe companies seem to be taking the benefits of minimalist footwear - such as lighter weight less restrictive construction and a wider toebox - and marrying it with aspects that were lacking in most of the minimalist running shoes such as protectionrdquo Ostrowski added
At the Outdoor Retailer Summer Market Darn Tough Vermont debuted several new styles for 2014 According to Ric Cabot founder and president of Darn Tough Vermont the company has noticed that many runners strive for lighter and thinner socks to improve the fit and feel in combi-nation with their shoes leading the Light Cushion line to continue ldquoto grow thanks to technology that offers durability and cush-ion in a light weight sockrdquo
The brand introduced its new No-Show Tab Ultra-Light RunBike socks for men MSRP $14 and women MSRP $14 The ultra-thin sock uses flat jersey construction on the bottom and breathable
Balega Hidden Comfort
Injinji No Show Running Sock
including the No Show Running Sock ldquoWe keep an eye on footwear trends because of course the intention of our product is to make it a better performance experience in a customerrsquos shoerdquo said Deirdre Ostrowski marketing director for Injinji Inc ldquoWe see a lot of the industry as a whole using materials and construction to take advantage of the human bodyrsquos abilities whether itrsquos technology that absorbs the bodyrsquos energy and re-uses it or temperature-controlling fibers You have to really work hard to perfect that fabric choice to make sure that it has the best feel that itrsquos comfortable and that they also have the best performance capabilitiesrdquo
mesh panels on top but are still made with high-density yarns and feature a popular articulated tab introduced at last yearrsquos Outdoor Retailer Sum-mer Market All of the new styles will ship to retail for spring 2014
SmartWoolrsquos 2014 running socks are spearheaded by new entries to its popular PhD line including the PhD Run Ultra Light Micro MSRP $16 and PhD Run Gradu-ated Compression Ultra Light MSRP $38 Both styles utilize ReliaWool technology in high impact areas and the 4Degree elite fit system with two elastics for greater stretch and recovery
Darn Tough Aztec Hiker with the No-Show Tab Ultra-Light
RunBike Sock
Smartwool PhD Run Graduated Compression Ultra Light
Ultra-Wide Wheel - Stabilizes movement
to carve left right and center
Performance Grips - Rubberized non-slip ergonomic grips for
stability control
Kinetic Engine - Carbon Steel Spring turbocharges abdominal and arm workouts
Foam Kneepad - High-Density foam for superior comfort
CARVEyouR
CoRE
AB-CARVERtrade PRO
800 446 7587 | helpimpluscom | wwwabcarverprocom | wwwperfectonlinecom
copy2013 Implus Corporation Perfectreg is a division of Implus Corporation 713
14 SGBWeeklycom | AUGUST 19 2013
Running in nice gear really does seem to make all the differ-ence Wearing clothes that breathe and move with the body that wick moisture provide UV protection and layer with the right warmth-to-weight ratio canrsquot be overstated Trends in apparel for next spring include prints colors construction details re-flectivity and lighter weights
Letrsquos take a jog around the run specialty block and see whatrsquos new for SpringSummer 2014
Editorrsquos Note The full version of this story appeared in the July Issue of SGB magazine
Adidas is introducing the new adidas Energy Enhance sup-port bra MSRP $55 featuring adjustability with maximum sup-port in a revamped sports bra line Adidas has been working on this project for several seasons and believes it is dialed now for retail The company is marketing key go-to every-day favorites for runners ldquoInnovation is part of our heritage and is always im-portant in order to be fresh and relevant in the marketplace In SpringSummer 2014 we have a strong soulful color palette that focuses on colors from the Amazon to help celebrate the World Cup in Brazilrdquo said Kristin Jones merchandise manager adidas Running US ldquoWe want to provide products that are relevant to the high school kid and the young urban runner Itrsquos about lis-tening to runners and understanding their needs and delivering game-changing productsrdquo
By Aaron H Bible
itrsquos ARunneRrsquoS
WorLdtechnology and fit continue to drive innovation in running apparel next year
Brooks womens Pure Project LS
Brooks Running Company is introducing its new PureProject apparel collection The collection includes a jacket shorts pants a womenrsquos seamless bra and various tops for both men and women Understated details go unnoticed until needed such as reflective
yarns woven into the fabrics wind and water repellency thermal-dy-namic benefits and hidden stor-age features The Womens Pure-Project Jacket MSRP $135 has reflective thread woven into the fabric for 360deg retro-reflectivity wind- and water-resistance with breathability a stretch woven cropped hem that fits snug two front vertical zip pockets and one back zip pocket and an over-sized hood The Womenrsquos Pure-Project LS MSRP $70 features moisture-wicking yarn Brooks DNA fabric on the shoulders and sleeves side vertical drawcords and thumbholes The Womenrsquos Seamless Capri MSRP $75 also features Brooks DNA stretch
Photo courtesy Adidas
AUGUST 19 2013 | SGBWeeklycom 15
fabric a seamless compressive fit texture down the side of the legs three pockets in the waistband and an 18-inch inseam
The Menrsquos PureProject Jacket MSRP $160 has reflective thread woven into the fabric for 360deg reflectivity features wind- and wa-ter-resistance with breathability a tailored fit an articulated three-panel hood with drawcord two hand pockets and one left chest pocket The Menrsquos PureProject 9rdquo Woven Short MSRP $75 and PureProject Speed SS MSRP $60 both feature Brooks DNA Adapt-able Fabric optimized for stretch and recovery as well as reflective hits Shorts feature four-way stretch woven shell fabric while the Shirt has seamless construction with body mapped design
New tops as part of the Craft Run Col-lection feature Craft Stay Cool fabric Multi-channel fibers draw sweat away from the body creating an evaporative cooling effect
The Cool Mesh Superlight Singlet with a big-hole design for ventilationcooling is made from polyester and Elastane A light-weight mesh structure uses Hexachan-nel fibers for ventilation and air-cooling keeps users comfortable during exercise MSRP $40 The Cool Concept Cooling Top with Moving Wing Technology for freedom of movement is constructed from Polyester and Elastane Cooling fabric is soft and comfortable against the skin and keeps runners fresh during exercise MSRP $45 The PR Light Tee is soft lightweight and cooling with mesh back and ergonomic fit MSRP $50 The Hybrid Shorts 2-In-1 are lightweight shorts with inner tights ergo-nomic fit and four energy pockets Tight lightweight woven fabric creates a wind- and water-blocking fabric with built-in mechanical stretch to support body move-ment and give a comfortable fit MSRP $80
Eider is bringing its running ap-parel to the US for the first time next year with the Momentum Collection The Target Knit Jacket is a minimalist shell featuring Go-re-Tex Active Knit Cloudy three-layer protection with a heathered look and four-way stretch (that only Adidas and Eider have been granted use of) that gives this jacket a unique aesthetic while providing lightweight protection It has a slimathletic cut and integrated hood The Benz Aero TS MSRP $79 is a quick drying crew neck tee Light-
weight and breathable it features two synthetic fabrics in panel construction to maximize wicking The Tao Tank W MSRP $54 is a lightweight synthetic stylish shirt for active sports Design
elements like a cap sleeve key hole collar fitted drop waist and shaded flat lock stitching set it apart from typical technical apparel The Move Skirt MSRP $59 is performance based without sacrificing feminin-ity Abrasion resistant diagonal flatlock stitching and contrasting heather gray shorts beneath exposed via asymmetrical side slit the Move is a stylish approach to running
New from Isis is the Pronto Top and Curva Run Skort for SpringSummer 2014 The Pronto Top is made of a heathered PulseDri fabric body (92 polyester8 elastane) for moisture management and strategically placed 94 polyester6 elastane stretch mesh for extra ventilation Scalloped cap sleeves and ruching along the sides adds style and a flattering fit The Curva Run Skort is a skirt on the outside with built-in shorts blending performance and style Wayfarer fabric features four-way stretch and light wind and water protec-
tion A 94 polyester6 elastane stretch mesh boy-short liner adds breathability for long runs
Loleumlrsquos cami Betty Top MSRP $60 features a printed front and mesh back with reflective tape at bottom made from Second Skin Pop fabric The short sleeve Kerin Top MSRP $80 follows the same concept with a half-zip in front crop sleeves and mesh in back and features a pocket for water or gels The Talitha Cover-up Jacket MSRP $120 is a long sleeve cardigan style with a back of solid mesh Features Second Skin Pop fabric full-zip with mock neck gathers at front bust three back patch pockets with reflective tape reflective logo and thumbholes at sleeves The Speed Run-ning Skirt MSRP $60 is a skorttennis skirt with fun cuts and color blocking Itrsquos made with recycled stretch momentum fabric fea-tures a zip pocket at side reflective tape and logo at front 13 inches in length The Run Capri MSRP $75 is available as a layering sys-tem with Balance Shorts MSRP $50 or Lively Shorts MSRP $60 on top of printed running capris Mesh inserts provide breathabili-ty features a zip pocket at back of waistband lined gusset at crotch flat seams for comfort shaped fit with mid-rise and reflective logo
Moving Comfortrsquos Switch It Up Collection features lightweight reversible fabric in fun prints backed with saturated solids Reversibility offers value spontaneity and versatility They are also
Craft Cool Concept Cooling Top
Craft Cool Mesh Super Light Singlet
Eider Target Knit Jacket
Eider Benz Aero TS
Isis Pronto Top and Curva Run SkortPhoto courtesy Adidas
16 SGBWeeklycom | AUGUST 19 2013
introducing DriLayer Adapt - a new fabric with stretch and recovery that eliminates the need for hardware in waistbands bra bands and straps The Switch It Up Capri MSRP $60 is reversible from a print to a solid features chafe-free flatlock seams wide Powermesh waistband hidden pocket and ruching at side hem The Dash Sleeveless MSRP $42 is a lightweight tank and layers well over any sports bra An open silhouette enhances performance with freedom of movement and on-trend styling DriLayer Lace
insets are embedded with sustainable bamboo-derived charcoal for odor control and moisture management Three new bra styles in the Secure Collection combine the familiarity of time-tested design with a fashion-forward style featuring ease of fit and hardware-free engineering Highlights include the Switch It Up Racer MSRP $36 reversible and JustRight Racer MSRP $48 both with DriLayer fabrics
The New Balance Ice collection is carrying forward to Spring 2014 featuring cooling technology designed to lower the skinrsquos temperature as an athlete heats up The Hi Viz Beacon Collection is new for Fall 2013 and will also be carried into Spring 2014 The Hi-Viz Beacon Jacket MSRP $175 integrates high-visibility color reflectivity in key areas and glow-in-the-dark luminance The Hi-Viz Beacon jacket is also wind and water resistant with welded front zip pockets The Beacon Jacket ties back to the glow-in-the-dark new green gecko and fiery coral colorways in the Impact Tight MSRP $65 and womenrsquos Capri MSRP $55
Oiselle running for women debuts its first seamless collection for spring ldquoIn development we focused on the pros and cons of seamless garments and feedback from women runners On the pro side they loved the chafe-free construction however on the cons
most styles were seen as too heavy and too snug and did not stay put during exerciserdquo the company said With a new ldquolightweight blend of nylon and polyrdquo the Oiselle Flyte Collection will offer rich heathering and engineered graphics plus durability and a knit that moves sweat to the surface of the fabric Subtle ribbing at the waist helps the garments retain their shape The new collection will be offered in a tank and a long sleeve including thumbholes and a flat ribbed collar
Trail Running from Patagonia is engineered for comfort and performance in a wide range of conditions with bright colors in subtle patterns In Spring 2014 100 percent of the trail running collection is accepted for recycling 58 percent is made from e-fiber fabrics and 25 percent with Bluesign approved fabrics New prod-ucts for men include the Outpacer Shirt MSRP $59 Long Sleeve Outpacer Shirt MSRP $69 Strider Pro Shorts revised MSRP $59 and Nine Trail Knicker Pants MSRP $75 New products for women include the Outpacer Shirt MSRP $59 LS Outpacer Shirt MSRP $69 Strider Skirt MSRP $49 and Velocity Race Shorts MSRP $45 New accessories include a Duckbill Cap MSRP $29 and Duckbill Bucket Hat MSRP $39
The new five-inch inseam Flash Short from Pearl Izumi MSRP $50 feature a waistband designed to sit flat instead of gathering and Transfer Dry fabric that provides moisture transfer and stretch with a soft hand The Flash Short Over Tight MSRP $90 combo streamlines layering with one less waistband and a looser shell A zippered back pocket ankle zippers for easy onoff internal brief for support and a nine-inch shell inseam round out the design For women the W Flash Short MSRP $55 is where performance meets fashion with lightweight four-way stretch Transfer Dry technology and a wide gathered waistband to flatter curves The W Flash Singlet MSRP $40 is a high-performance tank with sig-nature lace mesh and the racerback design allows for maximum shoul-der movement The W Flash Jacket MSRP $100 is wind and water resis-tant with built-in finger warmers and Transfer Dry fabric on the side and underarm for breathability The W Flash Longsleeve MSRP $60 is de-signed for in-between weather days as the combination of long sleeves with the lace mesh helps maintain body temperature The W Flash 2-in-1 Short MSRP $50 is an aggressive
Moving Comfort Switch It Up Capri
New Balance Hi Viz Beacon Jacket
Oiselle Fly Tank
Pearl Izumi Flash Short Over Tight
AUGUST 19 2013 | SGBWeeklycom 17
performance piece featuring a boy short with moisture-wicking mesh lace and Transfer Dry with a bit of compression and a zip-pered back pocket
Puma running apparel is introducing the PR Pure NightCat Jacket - everything you need but nothing you dont for both day and night as the company recognizes the importance of visibil-ity Features include laser cut ventila-tion that adds breathability but not extra material anatomically shaped collar that follows the hairline to re-duce friction and reflective threads integrated into the woven jacket for 360-degree reflectivity Similar to the NightCat jacket the PR Pure NightCat Short includes reflective threads wo-
ven into the fabric for total visibility Minimal and breathable fab-ric is used to achieve comfort ldquoSpecifically for our Running and Training category Puma is focusing a lot on technical and design innovation For Puma performance this season our products are bold and innovative contemporary in design and joyful in spiritrdquo said Pumarsquos Michelle Perrault
Salomonrsquos EXO S-Lab Menrsquos Zip Tee MSRP $110 provides pos-tural support to the chest and upper body with reflective branding on the front and back Made from actiLite3D Stretch and actiLite Stretch Mesh Cocona it includes a half-zip with stay down puller flatlock seams and a breathable skin fit The S-Lab Menrsquos Sense Short MSRP $150 are minimalist actiLite Pro running shorts with an inner brief Reflective brand-ing adds safety and ClimaUV 50+ provides sun protection The Sky Tee MSRP $75 for men and women is for mountain trail runners and is specifically de-signed to pair with a Salomon S-Lab Advanced Skin Hydro 12 Set pack ldquoThis is a first for a tee and a pack to be designed to work in unison for better comfort fit and breathabilityrdquo the company said The Park WP Jacket is designed as a versatile urban daily training jacket As a part of Salomonrsquos Citytrail line this Climapro jacket is light breathable and waterproof and includes an earphone hole in the chest pocket
From Saucony comes the Packable Fade Vest MSRP $65 with its hooded zip front and
ombre fade colorways It features a vented back and drop tail is water resistant and packs into its own pocket The Daybreak Long Sleeve MSRP $48 is made from super soft burnout fabric is breath-able and features a long lean fit The Scoot LX Capri MSRP $50 is new in PowerKnit EX for maximum support and has a wide waist-band and hidden front pocket
The Transition Hoody MSRP $50 is made from highly breath-able Radius tech mesh and features ruching at the waist and top of hood a back zippered storage pocket and shaped sleeve openings with thumbholes The Bullet Tight Short MSRP $48 feature ldquocool smooth Power luxe fabric a wide flattering waistbandrdquo and zip-pered back storage pocket and side cargo pockets
The SmartWool Womenrsquos PhD Seamless Bikini MSRP $32 features knit-in graphics mid-rise and seamless construction with a wide covered elas-tic waistband for a feminine and flat-tering fit Varied knit textures promote ventilation and body-enhancing fit made from 79 percent Merino wool 15 percent Nylon and 6 percent Elastane The Womenrsquos PhD Run Short Sleeve V-Neck MSRP $85 features a semi-form fit UPF 30 and seamless construction Varied knit textures in body-mapped heat and sweat zones provide extra ventilation and 360-degree reflectivity aids visibility The Menrsquos PhD 2-in-1
Run Short MSRP $90 features a woven outer short with Merino interior short tight to provide support seamlessly constructed with knit-in ventilation in high heat zones Outer short is made from 100 percent recycled polyester inner short is 79 percent Merino18 percent Ny-lon3 percent Elastane The new Menrsquos PhD Run Long Sleeve Crew MSRP $95 features a semi-form fit UPF 30 and seamless con-struction and body mapping Made from 85 percent Merino wool and 15 percent Nylon ldquoFor Spring 2014 compared to Spring 2013 we took even more feedback from runners and improved most of the styles by placing a greater emphasis on thermal body mappingrdquo said Sara Yoder product line manager for SmartWool womenrsquos per-formance clothing
For Spring 2014 Zoot Sports will focus on its Icefil technology (a multi-functional UPF 50 ldquointelligentrdquo mois-ture-sensitive fabric) to keep runners cool There are 14 styles in the Zoot Ultra Run Icefil line including Womenrsquos Ul-tra Icefil Singlet MSRP $38 and Ultra Run Icefil 3rdquo Short MSRP $45 Menrsquos Ultra Icefil Tee MSRP $45 and Ultra Run Icefil 6rdquo Short MSRP $40 Other styles include the Womenrsquos Ultra Icefil Tank Ultra Icefil Tee Ultra Run Icefil 2rdquo Short and Ultra Run Icefil 2-1 3rdquo Short and Menrsquos Ultra Icefil Singlet Ul-tra Icefil Sleeveless Tee Ultra Icefil Mesh Tee Ultra Run Icefil 3rdquo Short Ultra Run Icefil 2-1 3rdquo Short and Ultra Run Icefil 8rdquo Short
Puma NightCat Jacket
Saucony Packable Fade Vest Daybreak Long Sleeve and Scoot LX Capri
SmartWool Run Short Sleeve V-Neck
Zoot Menrsquos Ultra Icefil Tee
CALENDARFor full year calendar go to sportsonesourcecomevents
tr
Ad
e A
ss
oc
iAt
ion
s |
Bu
Yin
G G
ro
uP
s
AUGUST
17-19 Atlanta Shoe Market Atlanta GA
19-21 PGA expo Las Vegas NV
19-21 MAGIC Las Vegas NV
SEPTEMBER
5 Surf expo Board Demo Day orlando FL
6-8 Surf expo orlando FL
8-10 NBS Fall Semi-Annual Market Fort Worth tX
16-19 Worldwide Spring Show Reno NV
18-19 health amp Fitness Business expo Las Vegas NV
18-20 Interbike International trade expo Las Vegas NV
25-26 Sports amp Fitness Industry Assoc Industry Leaders Summit Baltimore MD
26-28 Imprinted Sportswear Show (ISS) Ft Worth tX 30-2 oIA Rendezvous San Diego CA
OCTOBER
10-11 the Retailing Summit Dallas tX
29-31 Sport Source Asia hong Kong
29-1 NASGW expo Grapevine tX
NOVEMBER
1-3 NBS Fall Athletic Market Austin tX
5-7 tAG FallWinter Show St Louis Mo
15-17 ADA Fall Show San Antonio tX
24-26 Sports Inc Athletic Show Las Vegas NV
Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom
National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg
National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg
Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom
Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg
Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg
Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg
Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom
Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom
Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com
Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
DECEMBER
2-4 eoRA Se Winter Market Asheville NC
3-4 WWSRA NW early Preview Seattle WA
3-5 MRA December Market Lansing MI
4-6 FFANY New York NY
10-11 eoRA FLA Winter Market Punta Gorda FL
10-11 WWSRA NorCal early Preview tBA
11-12 Atlanta Shoe Market Atlanta GA
JANUARY
6-8 AtA Show Nashville tN
7-9 MWSRA January Show Madison WI
7-9 WWSRA Rocky Mtn Preview Denver Co
7-9 WWSRA Northwest Preview Portland oR
9-11 Surf expo orlando FL
13-14 WWSRA Intermountain Preview Salt Lake City ut
13-15 WWSRA NorCal early Preview Reno NV
14-17 Shot Show Las Vegas NV
15-18 NBS Winter-Specialty Market Fort Worth tX
16-18 Sports Licensing amp tailgate Show Las Vegas NV
17-19 Imprinted Sportswear Show (ISS) Long Beach CA
21 oRWM Demo Day tBA
22-25 outdoor Retailer Winter Market Salt Lake City ut
30-2 SIA Snow Show Denver Co
18 SGBWeeklycom | AUGUST 19 2013
September 25-26 2013
The Four Seasons HotelBaltimore MD
INAUGURAL
FORUM ADDRESSING GLOBAL CHALLENGES FACING SPORTS amp FITNESS EXECUTIVES
2013 FEATURED SPEAKERS
Use code SGBILS913 by September 2 to receive the Early Bird Member rateFor more INFORMATION or to REGISTER
visit wwwSFIAorgils or call 3014956321
TheSFIA ILS2013
LISA BAIRDChief Marketing OfficerUS Olympic Committee
SCOTT BAXTERPresident Jeanswear Americas amp ImagewearVF Corp
KEVIN PLANKCEO amp FounderUnder Armour
JEFFREY ROSENSWEIGDirector of the Global Perspectives ProgramEmory University
ERIC GRUMBANExecutive Vice PresidentNFL
ROB DEMARTINIPresident amp CEONew Balance
AURET VAN HEERDENPresident amp CEO Fair Labor Association
BOB PUCCINISFIA ChairmanPresidentMizuno USA
SAL LAROCCAExecutive Vice PresidentNBA
JOE PELLEGRINIManaging Director Co-Head Consumer amp Retail GroupRW Baird amp Co
JIM PISANIPresidentVF Licensed Sports Group
HUGO MALANPresident Fitness Sporting Goods amp ToysSears Holdings
TIM BROSNANExecutive Vice PresidentMLB
TOM FARREYDirector of Sports amp Society Program Emmy Award Winning ReporterAspen Institute ESPN
ROBERT REISSForbes ColumnistHost of ldquoThe CEO Showrdquo
TED LEONSISFounder Chairman Majority Owner amp CEOMonumental Sports amp Entertainment
MARK YOURCALENDARS
Summer Market AUGUST 6-9 2014
Open Air Demo AUGUST 5 2014
Winter Market JANUARY 22-25 2014
All Mountain Demo JANUARY 21 2014
8 SGBWeeklycom | AUGUST 19 2013
NEWS
Brooks Running Company a division of Berkshire Hathaway re-ported revenues grew 21 percent in total global sales growth year-to-date Domestic revenue rose 19 percent while international grew 29 percent though June 30 Europe drove above-average sales growth with a 34 percent increase year-to-date in local currency
Brooks also said it continued to hold onto its number one market share position in footwear at specialty running account stores (SRAs) nationwide growing to 29 percent total share Its US footwear backlogs rose 24 percent and US at-once orders climbed 21 percent year-to-date
Brooks indicated that the growth in the half reflected big gains in three key styles in the neutral and guidance categories Sales of the Ravenna 4 Ghost 6 and Glycerin 11 grew by 56 55 and 58 percent year-to-date respectively In lightweight Brooks grew its retail dollar market share at SRAs by four percent to 39 percent year-to-date main-taining its No 1 spot
Brooks apparel delivered growth with 20 percent gains year-to-date The number two apparel brand at SRAs Brooks said it earned the most market share year-to-date
Brooks is off to a fantastic start in 2013 driven by strong product and a Run Happy call to action that resonates with runners complemented by the overall strength of the running lifestylerdquo said Jim Weber CEO Brooks Running Company
During the Outdoor Retailer Show Brooks also released a white paper entitled the Stride Signature reflecting the brandrsquos extensive re-search in biomechanics over the last few years
Brooks sALes run AheAd in six months
Among the findings were that each runnerrsquos joint geometry and motion patterns are ldquocompletely uniquerdquo going against the notion that issues such as over-pronation are necessarily wrong and should be ad-justed or fixed As such the focus is on keeping the runner in their preferred stride signature or motion path for as long as possible dur-ing their run
In the 17-page paper available on its website Brooks lays out its proposals and the scientific support for its research but also urges the industry to ldquostart a dialoguerdquo around its findings Brooks notes ldquoWhile we donrsquot have all the answers we believe we are onto something mean-ingful for the runnerrdquo
The research supported last weekrsquos unveiling of the Transcend MSRP $160 positioned in the support category to complement the Brooks Adrenaline GTS The shoe features Super DNA which offers 25 percent more cushioning than BioMoGo DNA that adapts to the stride Guide Rails or specialized plates built into the midsole guide the hips knees and joints to move along their unique motion path while running - all without any traditional posts Ideal Pressure Zones in the midsole minimize localized pressure evenly in the heel midfoot and forefoot while an Ideal Heel aligns the runnerrsquos stride naturally and easily
During the development of PureProject and our efforts to define the Feel experience we realized there are a number of runners who crave the opposite end of the spectrum which we call Float said Jon Teipen Brooks footwear product line manager Transcend is the first shoe that addresses this driven by new technology that delivers a smooth ride with support that kicks in only when you need it acting as a safety net that helps your body stay in a balanced position through-out the run
Brooks Transcend
2o years of
sailing
cgprpublicrelationscom 7816394924 cgpr20
10 SGBWeeklycom | AUGUST 19 2013
Socks continue to be an essential - yet often overlooked ndash item for runners And they continue to sell well with manufacturers bring-ing flashier techier more improved styles to market every season According to sales data provided by SportScanInfo consumers have been buying socks in droves this year as Sock sales are up 35 percent year-to-date (as of July) with Internet sales up a whop-ping 70 percent over the comparable period in 2012 Such strength is reflected across several sub-categories with Full LineAthletic Specialty socks up 40 percent and Running socks up 10 percent year-to-date
With business brisk and manufacturers ndash both industry veterans and newer brands ndash providing a growing variety of styles sock buy-ers have never had more options available to them Functionality ndash including both the performance and comfort of a sock ndash remains the ultimate feature that leads a runner to their sock purchase But as manufacturers constantly introduce new and improved fab-rics and technologies running socks can also stand out through appearance The new styles available for Spring 2014 that cater to runners reveal an impressive array of socks that help wearers not only perform better but look good too Buyers got their first glimpse of the newest 2014 styles from leading manufacturers at the 2013 Outdoor Retailer Summer Market which was held in Salt Lake City UT from July 31 through August 3
Bruce Barrows VP of sales amp marketing for Lorpen North America has noticed that consumers are more acutely appreciative of the effects of improved technologies in performance and comfort
in socks Put simply sock buyers are more informed about the products they purchase ldquoWersquore seeing requests for thinner lighter-weight styles of socksrdquo said Barrows ldquoAnd itrsquos across the board in running trail running and hiking where wersquore hearing the demand for lightweightrdquo
Barrows attributes the heightened consumer awareness to cus-tomersrsquo previous experience with other products such as running shoes and apparel The influence of shoes and how they fit with socks also plays a part in the change in consumer preference to-ward better materials ldquoWhen you sit down and talk to a retailer or when you talk to a consumer at a trade show the consumer is becoming more aware of moisture management and how that af-fects how a foot feels in a shoerdquo he offered ldquoAnd yoursquore seeing so many of the shoe companies are now working to try to make that shoe lighter-weight and cooler so the ability of a sock to work as a layering piece to help move that moisture away from the foot into the shoe so it becomes evaporated faster is resonating with a lot of the consumers out thererdquo
Sof Sole is providing several exciting styles for runners in 2014 led by its FIT Sock MSRP $12 Ideal for all types for runners the FIT combines superior tech-nologies for performance and intricate construction for comfort ldquoThe Sof Sole FIT sock addresses runnersrsquo needs for a
A preview of the latest running socks including several styles that were featured for the first time at the 2013 outdoor Retailer Summer Market
A Step AheAdSpring 2014
SocksBy Fernando J Delgado
Sof Sole FIT Sock
durable and lightweight sock that still provides the cushioning they desirerdquo said Kurt Wineman SVP of sales Sof Sole ldquoThe FIT sock includes a number of superior features at a great valuerdquo One such feature is the selective cushioning in the heel and forefoot that cut down on weight while still providing protection in the right spots The FIT sock is constructed with Olefin fiber a durable and hydro-phobic material that helps the sock retain shape and prevent water absorption Its heel pocket eliminates sock slippage inside the run-ning shoe while the sockrsquos compressed fit hugs the foot reducing the possibility of blisters caused by sock movement against the foot while running
Despite all the technological advances in fiber construction and features that socks have undergone in recent years manufactur-ers are also brightening the look of the product Color has had a noticeable impact in the category One manufacturer leading the charge in colr with their performance socks across several styles is Sheboygan WI-based Wigwam ldquoWersquore seeing that the consumer is asking for color and theyrsquore looking for something technical es-pecially when theyrsquore going to be spending a little bit more on a sockrdquo observed Natalie Stangl field marketing manager for Wig-wam ldquoColor is big and lightweight and form-fitting socks are also notable for Spring 2014 Consumers want to be sure that the technology piece is there too so backing those products up with technology is really importantrdquo Lorpenrsquos Barrows concurred not-ing that color on sock walls on retail floors helps products catch the attention of consumers ldquoIt makes the sock wall look a little more excitingrdquo he observed ldquoItrsquos not just a white or a black product that you can pick from Merchandising certainly has something to do with the increase in color ndash to make it look more exciting Therersquos definitely some initiative from the retailer to carry the extra colors even if the bulk of sales are still in black and whiterdquo
One notable new running style for Wigwam will be the Iron-man Spectrum Pro Low Cut Running Sock Wigwam which has been the official sock of Ironman for the past 18 years expects the style to be a big seller in 2014 because of its ultra-lightweight con-struction and technological features ldquoIt has our patented Ultimax technology in it that utilizes both hydrophobic and hydrophilic fi-bers to move moisture - from the foot bottom - up and out of the sockrdquo Wigwamrsquos Stangl explained ldquoThis sock has a lot of color and accent-patterning as well as Freshguard odor control The other in-
teresting piece of this style is that our Dri-release technology which was typi-cally a polyester and cotton mix in the past has now been switched over to Tencel instead of cotton Wersquove found that in the running market when the customer would see that word lsquocottonrsquo in the breakdown of the material they would shy away from it With the Iron-
man Spectrum Pro Low Cut wersquove switched to the Dri-release with Tencel Wersquove shown samples at a few different trade shows and wersquove gotten a lot of positive feedbackrdquo The Ironman Spectrum Pro Low Cut sock will be shipping out for the first time in October
When it comes to running socks Stangl has noticed aesthetic appearance becoming a hot trend in part due to an influence from shoes ldquoThe thing that comes to mind when it comes to running-specific
socks whether itrsquos a specialty run store or a big box store is that most running shoe brands have come out with intense colorsrdquo she observed ldquoAnd I think a lot of accessories are starting to move their products to more color as well ndash really bright eye-catching colors The shoe brands started the trend of these color pops and then all of a sudden sock companies and other accessory brands started coming out with something similar and something that even matches a running shoe Wersquore seeing a lot of colors that wersquove never seen before in the industry and I think thatrsquos going to continuerdquo Key styles that are new for 2014 include the Electra Low Cut Running Sock and Signature Pro Low Cut Running Sock among others with each boasting eye-catching colors such as orange and carmine rose
Spring 2014 will represent an exciting time for FITS Sock Co as the manufacturer will be launching its very first completely synthetic sock line featuring Coolmax and FITS er-gonomic knitting technology In addition to making its socks in the US the com-pany owns four US patents on a special ergonomic knit design Historically every sock made by FITS has been constructed with merino wool but that will change next year The new synthetic line will be led by the Light Runner Low Coolmax Sock MSRP $13 Runners will be able to take advantage of the Light Runner Low Coolmax Sockrsquos ergonomic knit design that comfortably wraps the feet thus eliminating any hot spots rubbing or constriction
Lorpen will offer two new styles for Spring 2014 that will help run-ners perform and keep cool in warm weather The Coolmax Mul-tisport Ultralight Sock MSRP $11 is made to help athletes who
perform under extreme heat combin-ing two yarns - Coolmax and nylon - that work together to wick moisture away from the foot keeping it dry The Variable Calf Compression Sleeve MSRP $30 meanwhile is designed to reduce calf vibrations during exercise
in warm weather Variable compression technology provides the athlete with different levels of pressure to areas of the leg wherever the compression is needed most The compression sleeves can be paired with Lorpenrsquos T3 sock line Both items will be available at retail as well as online directly from Lorpen in February 2014
Patagoniarsquos newest running sock is the Lightweight Merino Run An-klet MSRP $18 made for lightweight running and biking Manu-factured in the US and constructed from a blend of merino woolnylonpolyester for breathability cooling airflow and durability the Lightweight Merino Run Anklet features excel-lent stretch and recovery that lasts the lifetime of the sock
Balega a leader in specialty running socks will offer several exciting new styles in 2014 that combine performance fit and colors Leading off the new styles is the Hidden Contour
Lorpen Coolmax Multisport Ultralight Sock
Wigwam Ironman Spectrum Pro Low Cut Running Sock
FITS Light Runner Low Coolmax Sock
Patagonia Lightweight Merino Run Anklet
12 SGBWeeklycom | AUGUST 19 2013
MSRP $14 Launched in late June and tailored specifically for the run market it provides both cushioning and a tactile fit Balega developed the sock as a meet-in-the-middle product cross between its Hidden Comfort and Ultralight socks The newest iteration of Hidden Comfort MSRP $12 a staple in the companyrsquos line will introduce on-trend colors such as zesty lemon teal neon orange and candy pink Balega will also support Octobers Breast Cancer Awareness initiatives with its Breast Cancer Awareness line launching September 1 to benefit the Breast Cancer Fund Inspirational slogans such as Dont Tell Me I Cant Mind Over Miles and Never Give Up are sewn into the limited edition socks with one dollar of every Breast Cancer Awareness sock sold going to the Breast Cancer Fund
Injinji will build on their reputation as the leader in performance toe socks in 2014 combining function with style Bold new colors highlight Injinjirsquos Run series
ldquoSock companies and shoe companies seem to be taking the benefits of minimalist footwear - such as lighter weight less restrictive construction and a wider toebox - and marrying it with aspects that were lacking in most of the minimalist running shoes such as protectionrdquo Ostrowski added
At the Outdoor Retailer Summer Market Darn Tough Vermont debuted several new styles for 2014 According to Ric Cabot founder and president of Darn Tough Vermont the company has noticed that many runners strive for lighter and thinner socks to improve the fit and feel in combi-nation with their shoes leading the Light Cushion line to continue ldquoto grow thanks to technology that offers durability and cush-ion in a light weight sockrdquo
The brand introduced its new No-Show Tab Ultra-Light RunBike socks for men MSRP $14 and women MSRP $14 The ultra-thin sock uses flat jersey construction on the bottom and breathable
Balega Hidden Comfort
Injinji No Show Running Sock
including the No Show Running Sock ldquoWe keep an eye on footwear trends because of course the intention of our product is to make it a better performance experience in a customerrsquos shoerdquo said Deirdre Ostrowski marketing director for Injinji Inc ldquoWe see a lot of the industry as a whole using materials and construction to take advantage of the human bodyrsquos abilities whether itrsquos technology that absorbs the bodyrsquos energy and re-uses it or temperature-controlling fibers You have to really work hard to perfect that fabric choice to make sure that it has the best feel that itrsquos comfortable and that they also have the best performance capabilitiesrdquo
mesh panels on top but are still made with high-density yarns and feature a popular articulated tab introduced at last yearrsquos Outdoor Retailer Sum-mer Market All of the new styles will ship to retail for spring 2014
SmartWoolrsquos 2014 running socks are spearheaded by new entries to its popular PhD line including the PhD Run Ultra Light Micro MSRP $16 and PhD Run Gradu-ated Compression Ultra Light MSRP $38 Both styles utilize ReliaWool technology in high impact areas and the 4Degree elite fit system with two elastics for greater stretch and recovery
Darn Tough Aztec Hiker with the No-Show Tab Ultra-Light
RunBike Sock
Smartwool PhD Run Graduated Compression Ultra Light
Ultra-Wide Wheel - Stabilizes movement
to carve left right and center
Performance Grips - Rubberized non-slip ergonomic grips for
stability control
Kinetic Engine - Carbon Steel Spring turbocharges abdominal and arm workouts
Foam Kneepad - High-Density foam for superior comfort
CARVEyouR
CoRE
AB-CARVERtrade PRO
800 446 7587 | helpimpluscom | wwwabcarverprocom | wwwperfectonlinecom
copy2013 Implus Corporation Perfectreg is a division of Implus Corporation 713
14 SGBWeeklycom | AUGUST 19 2013
Running in nice gear really does seem to make all the differ-ence Wearing clothes that breathe and move with the body that wick moisture provide UV protection and layer with the right warmth-to-weight ratio canrsquot be overstated Trends in apparel for next spring include prints colors construction details re-flectivity and lighter weights
Letrsquos take a jog around the run specialty block and see whatrsquos new for SpringSummer 2014
Editorrsquos Note The full version of this story appeared in the July Issue of SGB magazine
Adidas is introducing the new adidas Energy Enhance sup-port bra MSRP $55 featuring adjustability with maximum sup-port in a revamped sports bra line Adidas has been working on this project for several seasons and believes it is dialed now for retail The company is marketing key go-to every-day favorites for runners ldquoInnovation is part of our heritage and is always im-portant in order to be fresh and relevant in the marketplace In SpringSummer 2014 we have a strong soulful color palette that focuses on colors from the Amazon to help celebrate the World Cup in Brazilrdquo said Kristin Jones merchandise manager adidas Running US ldquoWe want to provide products that are relevant to the high school kid and the young urban runner Itrsquos about lis-tening to runners and understanding their needs and delivering game-changing productsrdquo
By Aaron H Bible
itrsquos ARunneRrsquoS
WorLdtechnology and fit continue to drive innovation in running apparel next year
Brooks womens Pure Project LS
Brooks Running Company is introducing its new PureProject apparel collection The collection includes a jacket shorts pants a womenrsquos seamless bra and various tops for both men and women Understated details go unnoticed until needed such as reflective
yarns woven into the fabrics wind and water repellency thermal-dy-namic benefits and hidden stor-age features The Womens Pure-Project Jacket MSRP $135 has reflective thread woven into the fabric for 360deg retro-reflectivity wind- and water-resistance with breathability a stretch woven cropped hem that fits snug two front vertical zip pockets and one back zip pocket and an over-sized hood The Womenrsquos Pure-Project LS MSRP $70 features moisture-wicking yarn Brooks DNA fabric on the shoulders and sleeves side vertical drawcords and thumbholes The Womenrsquos Seamless Capri MSRP $75 also features Brooks DNA stretch
Photo courtesy Adidas
AUGUST 19 2013 | SGBWeeklycom 15
fabric a seamless compressive fit texture down the side of the legs three pockets in the waistband and an 18-inch inseam
The Menrsquos PureProject Jacket MSRP $160 has reflective thread woven into the fabric for 360deg reflectivity features wind- and wa-ter-resistance with breathability a tailored fit an articulated three-panel hood with drawcord two hand pockets and one left chest pocket The Menrsquos PureProject 9rdquo Woven Short MSRP $75 and PureProject Speed SS MSRP $60 both feature Brooks DNA Adapt-able Fabric optimized for stretch and recovery as well as reflective hits Shorts feature four-way stretch woven shell fabric while the Shirt has seamless construction with body mapped design
New tops as part of the Craft Run Col-lection feature Craft Stay Cool fabric Multi-channel fibers draw sweat away from the body creating an evaporative cooling effect
The Cool Mesh Superlight Singlet with a big-hole design for ventilationcooling is made from polyester and Elastane A light-weight mesh structure uses Hexachan-nel fibers for ventilation and air-cooling keeps users comfortable during exercise MSRP $40 The Cool Concept Cooling Top with Moving Wing Technology for freedom of movement is constructed from Polyester and Elastane Cooling fabric is soft and comfortable against the skin and keeps runners fresh during exercise MSRP $45 The PR Light Tee is soft lightweight and cooling with mesh back and ergonomic fit MSRP $50 The Hybrid Shorts 2-In-1 are lightweight shorts with inner tights ergo-nomic fit and four energy pockets Tight lightweight woven fabric creates a wind- and water-blocking fabric with built-in mechanical stretch to support body move-ment and give a comfortable fit MSRP $80
Eider is bringing its running ap-parel to the US for the first time next year with the Momentum Collection The Target Knit Jacket is a minimalist shell featuring Go-re-Tex Active Knit Cloudy three-layer protection with a heathered look and four-way stretch (that only Adidas and Eider have been granted use of) that gives this jacket a unique aesthetic while providing lightweight protection It has a slimathletic cut and integrated hood The Benz Aero TS MSRP $79 is a quick drying crew neck tee Light-
weight and breathable it features two synthetic fabrics in panel construction to maximize wicking The Tao Tank W MSRP $54 is a lightweight synthetic stylish shirt for active sports Design
elements like a cap sleeve key hole collar fitted drop waist and shaded flat lock stitching set it apart from typical technical apparel The Move Skirt MSRP $59 is performance based without sacrificing feminin-ity Abrasion resistant diagonal flatlock stitching and contrasting heather gray shorts beneath exposed via asymmetrical side slit the Move is a stylish approach to running
New from Isis is the Pronto Top and Curva Run Skort for SpringSummer 2014 The Pronto Top is made of a heathered PulseDri fabric body (92 polyester8 elastane) for moisture management and strategically placed 94 polyester6 elastane stretch mesh for extra ventilation Scalloped cap sleeves and ruching along the sides adds style and a flattering fit The Curva Run Skort is a skirt on the outside with built-in shorts blending performance and style Wayfarer fabric features four-way stretch and light wind and water protec-
tion A 94 polyester6 elastane stretch mesh boy-short liner adds breathability for long runs
Loleumlrsquos cami Betty Top MSRP $60 features a printed front and mesh back with reflective tape at bottom made from Second Skin Pop fabric The short sleeve Kerin Top MSRP $80 follows the same concept with a half-zip in front crop sleeves and mesh in back and features a pocket for water or gels The Talitha Cover-up Jacket MSRP $120 is a long sleeve cardigan style with a back of solid mesh Features Second Skin Pop fabric full-zip with mock neck gathers at front bust three back patch pockets with reflective tape reflective logo and thumbholes at sleeves The Speed Run-ning Skirt MSRP $60 is a skorttennis skirt with fun cuts and color blocking Itrsquos made with recycled stretch momentum fabric fea-tures a zip pocket at side reflective tape and logo at front 13 inches in length The Run Capri MSRP $75 is available as a layering sys-tem with Balance Shorts MSRP $50 or Lively Shorts MSRP $60 on top of printed running capris Mesh inserts provide breathabili-ty features a zip pocket at back of waistband lined gusset at crotch flat seams for comfort shaped fit with mid-rise and reflective logo
Moving Comfortrsquos Switch It Up Collection features lightweight reversible fabric in fun prints backed with saturated solids Reversibility offers value spontaneity and versatility They are also
Craft Cool Concept Cooling Top
Craft Cool Mesh Super Light Singlet
Eider Target Knit Jacket
Eider Benz Aero TS
Isis Pronto Top and Curva Run SkortPhoto courtesy Adidas
16 SGBWeeklycom | AUGUST 19 2013
introducing DriLayer Adapt - a new fabric with stretch and recovery that eliminates the need for hardware in waistbands bra bands and straps The Switch It Up Capri MSRP $60 is reversible from a print to a solid features chafe-free flatlock seams wide Powermesh waistband hidden pocket and ruching at side hem The Dash Sleeveless MSRP $42 is a lightweight tank and layers well over any sports bra An open silhouette enhances performance with freedom of movement and on-trend styling DriLayer Lace
insets are embedded with sustainable bamboo-derived charcoal for odor control and moisture management Three new bra styles in the Secure Collection combine the familiarity of time-tested design with a fashion-forward style featuring ease of fit and hardware-free engineering Highlights include the Switch It Up Racer MSRP $36 reversible and JustRight Racer MSRP $48 both with DriLayer fabrics
The New Balance Ice collection is carrying forward to Spring 2014 featuring cooling technology designed to lower the skinrsquos temperature as an athlete heats up The Hi Viz Beacon Collection is new for Fall 2013 and will also be carried into Spring 2014 The Hi-Viz Beacon Jacket MSRP $175 integrates high-visibility color reflectivity in key areas and glow-in-the-dark luminance The Hi-Viz Beacon jacket is also wind and water resistant with welded front zip pockets The Beacon Jacket ties back to the glow-in-the-dark new green gecko and fiery coral colorways in the Impact Tight MSRP $65 and womenrsquos Capri MSRP $55
Oiselle running for women debuts its first seamless collection for spring ldquoIn development we focused on the pros and cons of seamless garments and feedback from women runners On the pro side they loved the chafe-free construction however on the cons
most styles were seen as too heavy and too snug and did not stay put during exerciserdquo the company said With a new ldquolightweight blend of nylon and polyrdquo the Oiselle Flyte Collection will offer rich heathering and engineered graphics plus durability and a knit that moves sweat to the surface of the fabric Subtle ribbing at the waist helps the garments retain their shape The new collection will be offered in a tank and a long sleeve including thumbholes and a flat ribbed collar
Trail Running from Patagonia is engineered for comfort and performance in a wide range of conditions with bright colors in subtle patterns In Spring 2014 100 percent of the trail running collection is accepted for recycling 58 percent is made from e-fiber fabrics and 25 percent with Bluesign approved fabrics New prod-ucts for men include the Outpacer Shirt MSRP $59 Long Sleeve Outpacer Shirt MSRP $69 Strider Pro Shorts revised MSRP $59 and Nine Trail Knicker Pants MSRP $75 New products for women include the Outpacer Shirt MSRP $59 LS Outpacer Shirt MSRP $69 Strider Skirt MSRP $49 and Velocity Race Shorts MSRP $45 New accessories include a Duckbill Cap MSRP $29 and Duckbill Bucket Hat MSRP $39
The new five-inch inseam Flash Short from Pearl Izumi MSRP $50 feature a waistband designed to sit flat instead of gathering and Transfer Dry fabric that provides moisture transfer and stretch with a soft hand The Flash Short Over Tight MSRP $90 combo streamlines layering with one less waistband and a looser shell A zippered back pocket ankle zippers for easy onoff internal brief for support and a nine-inch shell inseam round out the design For women the W Flash Short MSRP $55 is where performance meets fashion with lightweight four-way stretch Transfer Dry technology and a wide gathered waistband to flatter curves The W Flash Singlet MSRP $40 is a high-performance tank with sig-nature lace mesh and the racerback design allows for maximum shoul-der movement The W Flash Jacket MSRP $100 is wind and water resis-tant with built-in finger warmers and Transfer Dry fabric on the side and underarm for breathability The W Flash Longsleeve MSRP $60 is de-signed for in-between weather days as the combination of long sleeves with the lace mesh helps maintain body temperature The W Flash 2-in-1 Short MSRP $50 is an aggressive
Moving Comfort Switch It Up Capri
New Balance Hi Viz Beacon Jacket
Oiselle Fly Tank
Pearl Izumi Flash Short Over Tight
AUGUST 19 2013 | SGBWeeklycom 17
performance piece featuring a boy short with moisture-wicking mesh lace and Transfer Dry with a bit of compression and a zip-pered back pocket
Puma running apparel is introducing the PR Pure NightCat Jacket - everything you need but nothing you dont for both day and night as the company recognizes the importance of visibil-ity Features include laser cut ventila-tion that adds breathability but not extra material anatomically shaped collar that follows the hairline to re-duce friction and reflective threads integrated into the woven jacket for 360-degree reflectivity Similar to the NightCat jacket the PR Pure NightCat Short includes reflective threads wo-
ven into the fabric for total visibility Minimal and breathable fab-ric is used to achieve comfort ldquoSpecifically for our Running and Training category Puma is focusing a lot on technical and design innovation For Puma performance this season our products are bold and innovative contemporary in design and joyful in spiritrdquo said Pumarsquos Michelle Perrault
Salomonrsquos EXO S-Lab Menrsquos Zip Tee MSRP $110 provides pos-tural support to the chest and upper body with reflective branding on the front and back Made from actiLite3D Stretch and actiLite Stretch Mesh Cocona it includes a half-zip with stay down puller flatlock seams and a breathable skin fit The S-Lab Menrsquos Sense Short MSRP $150 are minimalist actiLite Pro running shorts with an inner brief Reflective brand-ing adds safety and ClimaUV 50+ provides sun protection The Sky Tee MSRP $75 for men and women is for mountain trail runners and is specifically de-signed to pair with a Salomon S-Lab Advanced Skin Hydro 12 Set pack ldquoThis is a first for a tee and a pack to be designed to work in unison for better comfort fit and breathabilityrdquo the company said The Park WP Jacket is designed as a versatile urban daily training jacket As a part of Salomonrsquos Citytrail line this Climapro jacket is light breathable and waterproof and includes an earphone hole in the chest pocket
From Saucony comes the Packable Fade Vest MSRP $65 with its hooded zip front and
ombre fade colorways It features a vented back and drop tail is water resistant and packs into its own pocket The Daybreak Long Sleeve MSRP $48 is made from super soft burnout fabric is breath-able and features a long lean fit The Scoot LX Capri MSRP $50 is new in PowerKnit EX for maximum support and has a wide waist-band and hidden front pocket
The Transition Hoody MSRP $50 is made from highly breath-able Radius tech mesh and features ruching at the waist and top of hood a back zippered storage pocket and shaped sleeve openings with thumbholes The Bullet Tight Short MSRP $48 feature ldquocool smooth Power luxe fabric a wide flattering waistbandrdquo and zip-pered back storage pocket and side cargo pockets
The SmartWool Womenrsquos PhD Seamless Bikini MSRP $32 features knit-in graphics mid-rise and seamless construction with a wide covered elas-tic waistband for a feminine and flat-tering fit Varied knit textures promote ventilation and body-enhancing fit made from 79 percent Merino wool 15 percent Nylon and 6 percent Elastane The Womenrsquos PhD Run Short Sleeve V-Neck MSRP $85 features a semi-form fit UPF 30 and seamless construction Varied knit textures in body-mapped heat and sweat zones provide extra ventilation and 360-degree reflectivity aids visibility The Menrsquos PhD 2-in-1
Run Short MSRP $90 features a woven outer short with Merino interior short tight to provide support seamlessly constructed with knit-in ventilation in high heat zones Outer short is made from 100 percent recycled polyester inner short is 79 percent Merino18 percent Ny-lon3 percent Elastane The new Menrsquos PhD Run Long Sleeve Crew MSRP $95 features a semi-form fit UPF 30 and seamless con-struction and body mapping Made from 85 percent Merino wool and 15 percent Nylon ldquoFor Spring 2014 compared to Spring 2013 we took even more feedback from runners and improved most of the styles by placing a greater emphasis on thermal body mappingrdquo said Sara Yoder product line manager for SmartWool womenrsquos per-formance clothing
For Spring 2014 Zoot Sports will focus on its Icefil technology (a multi-functional UPF 50 ldquointelligentrdquo mois-ture-sensitive fabric) to keep runners cool There are 14 styles in the Zoot Ultra Run Icefil line including Womenrsquos Ul-tra Icefil Singlet MSRP $38 and Ultra Run Icefil 3rdquo Short MSRP $45 Menrsquos Ultra Icefil Tee MSRP $45 and Ultra Run Icefil 6rdquo Short MSRP $40 Other styles include the Womenrsquos Ultra Icefil Tank Ultra Icefil Tee Ultra Run Icefil 2rdquo Short and Ultra Run Icefil 2-1 3rdquo Short and Menrsquos Ultra Icefil Singlet Ul-tra Icefil Sleeveless Tee Ultra Icefil Mesh Tee Ultra Run Icefil 3rdquo Short Ultra Run Icefil 2-1 3rdquo Short and Ultra Run Icefil 8rdquo Short
Puma NightCat Jacket
Saucony Packable Fade Vest Daybreak Long Sleeve and Scoot LX Capri
SmartWool Run Short Sleeve V-Neck
Zoot Menrsquos Ultra Icefil Tee
CALENDARFor full year calendar go to sportsonesourcecomevents
tr
Ad
e A
ss
oc
iAt
ion
s |
Bu
Yin
G G
ro
uP
s
AUGUST
17-19 Atlanta Shoe Market Atlanta GA
19-21 PGA expo Las Vegas NV
19-21 MAGIC Las Vegas NV
SEPTEMBER
5 Surf expo Board Demo Day orlando FL
6-8 Surf expo orlando FL
8-10 NBS Fall Semi-Annual Market Fort Worth tX
16-19 Worldwide Spring Show Reno NV
18-19 health amp Fitness Business expo Las Vegas NV
18-20 Interbike International trade expo Las Vegas NV
25-26 Sports amp Fitness Industry Assoc Industry Leaders Summit Baltimore MD
26-28 Imprinted Sportswear Show (ISS) Ft Worth tX 30-2 oIA Rendezvous San Diego CA
OCTOBER
10-11 the Retailing Summit Dallas tX
29-31 Sport Source Asia hong Kong
29-1 NASGW expo Grapevine tX
NOVEMBER
1-3 NBS Fall Athletic Market Austin tX
5-7 tAG FallWinter Show St Louis Mo
15-17 ADA Fall Show San Antonio tX
24-26 Sports Inc Athletic Show Las Vegas NV
Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom
National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg
National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg
Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom
Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg
Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg
Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg
Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom
Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom
Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com
Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
DECEMBER
2-4 eoRA Se Winter Market Asheville NC
3-4 WWSRA NW early Preview Seattle WA
3-5 MRA December Market Lansing MI
4-6 FFANY New York NY
10-11 eoRA FLA Winter Market Punta Gorda FL
10-11 WWSRA NorCal early Preview tBA
11-12 Atlanta Shoe Market Atlanta GA
JANUARY
6-8 AtA Show Nashville tN
7-9 MWSRA January Show Madison WI
7-9 WWSRA Rocky Mtn Preview Denver Co
7-9 WWSRA Northwest Preview Portland oR
9-11 Surf expo orlando FL
13-14 WWSRA Intermountain Preview Salt Lake City ut
13-15 WWSRA NorCal early Preview Reno NV
14-17 Shot Show Las Vegas NV
15-18 NBS Winter-Specialty Market Fort Worth tX
16-18 Sports Licensing amp tailgate Show Las Vegas NV
17-19 Imprinted Sportswear Show (ISS) Long Beach CA
21 oRWM Demo Day tBA
22-25 outdoor Retailer Winter Market Salt Lake City ut
30-2 SIA Snow Show Denver Co
18 SGBWeeklycom | AUGUST 19 2013
September 25-26 2013
The Four Seasons HotelBaltimore MD
INAUGURAL
FORUM ADDRESSING GLOBAL CHALLENGES FACING SPORTS amp FITNESS EXECUTIVES
2013 FEATURED SPEAKERS
Use code SGBILS913 by September 2 to receive the Early Bird Member rateFor more INFORMATION or to REGISTER
visit wwwSFIAorgils or call 3014956321
TheSFIA ILS2013
LISA BAIRDChief Marketing OfficerUS Olympic Committee
SCOTT BAXTERPresident Jeanswear Americas amp ImagewearVF Corp
KEVIN PLANKCEO amp FounderUnder Armour
JEFFREY ROSENSWEIGDirector of the Global Perspectives ProgramEmory University
ERIC GRUMBANExecutive Vice PresidentNFL
ROB DEMARTINIPresident amp CEONew Balance
AURET VAN HEERDENPresident amp CEO Fair Labor Association
BOB PUCCINISFIA ChairmanPresidentMizuno USA
SAL LAROCCAExecutive Vice PresidentNBA
JOE PELLEGRINIManaging Director Co-Head Consumer amp Retail GroupRW Baird amp Co
JIM PISANIPresidentVF Licensed Sports Group
HUGO MALANPresident Fitness Sporting Goods amp ToysSears Holdings
TIM BROSNANExecutive Vice PresidentMLB
TOM FARREYDirector of Sports amp Society Program Emmy Award Winning ReporterAspen Institute ESPN
ROBERT REISSForbes ColumnistHost of ldquoThe CEO Showrdquo
TED LEONSISFounder Chairman Majority Owner amp CEOMonumental Sports amp Entertainment
MARK YOURCALENDARS
Summer Market AUGUST 6-9 2014
Open Air Demo AUGUST 5 2014
Winter Market JANUARY 22-25 2014
All Mountain Demo JANUARY 21 2014
10 SGBWeeklycom | AUGUST 19 2013
Socks continue to be an essential - yet often overlooked ndash item for runners And they continue to sell well with manufacturers bring-ing flashier techier more improved styles to market every season According to sales data provided by SportScanInfo consumers have been buying socks in droves this year as Sock sales are up 35 percent year-to-date (as of July) with Internet sales up a whop-ping 70 percent over the comparable period in 2012 Such strength is reflected across several sub-categories with Full LineAthletic Specialty socks up 40 percent and Running socks up 10 percent year-to-date
With business brisk and manufacturers ndash both industry veterans and newer brands ndash providing a growing variety of styles sock buy-ers have never had more options available to them Functionality ndash including both the performance and comfort of a sock ndash remains the ultimate feature that leads a runner to their sock purchase But as manufacturers constantly introduce new and improved fab-rics and technologies running socks can also stand out through appearance The new styles available for Spring 2014 that cater to runners reveal an impressive array of socks that help wearers not only perform better but look good too Buyers got their first glimpse of the newest 2014 styles from leading manufacturers at the 2013 Outdoor Retailer Summer Market which was held in Salt Lake City UT from July 31 through August 3
Bruce Barrows VP of sales amp marketing for Lorpen North America has noticed that consumers are more acutely appreciative of the effects of improved technologies in performance and comfort
in socks Put simply sock buyers are more informed about the products they purchase ldquoWersquore seeing requests for thinner lighter-weight styles of socksrdquo said Barrows ldquoAnd itrsquos across the board in running trail running and hiking where wersquore hearing the demand for lightweightrdquo
Barrows attributes the heightened consumer awareness to cus-tomersrsquo previous experience with other products such as running shoes and apparel The influence of shoes and how they fit with socks also plays a part in the change in consumer preference to-ward better materials ldquoWhen you sit down and talk to a retailer or when you talk to a consumer at a trade show the consumer is becoming more aware of moisture management and how that af-fects how a foot feels in a shoerdquo he offered ldquoAnd yoursquore seeing so many of the shoe companies are now working to try to make that shoe lighter-weight and cooler so the ability of a sock to work as a layering piece to help move that moisture away from the foot into the shoe so it becomes evaporated faster is resonating with a lot of the consumers out thererdquo
Sof Sole is providing several exciting styles for runners in 2014 led by its FIT Sock MSRP $12 Ideal for all types for runners the FIT combines superior tech-nologies for performance and intricate construction for comfort ldquoThe Sof Sole FIT sock addresses runnersrsquo needs for a
A preview of the latest running socks including several styles that were featured for the first time at the 2013 outdoor Retailer Summer Market
A Step AheAdSpring 2014
SocksBy Fernando J Delgado
Sof Sole FIT Sock
durable and lightweight sock that still provides the cushioning they desirerdquo said Kurt Wineman SVP of sales Sof Sole ldquoThe FIT sock includes a number of superior features at a great valuerdquo One such feature is the selective cushioning in the heel and forefoot that cut down on weight while still providing protection in the right spots The FIT sock is constructed with Olefin fiber a durable and hydro-phobic material that helps the sock retain shape and prevent water absorption Its heel pocket eliminates sock slippage inside the run-ning shoe while the sockrsquos compressed fit hugs the foot reducing the possibility of blisters caused by sock movement against the foot while running
Despite all the technological advances in fiber construction and features that socks have undergone in recent years manufactur-ers are also brightening the look of the product Color has had a noticeable impact in the category One manufacturer leading the charge in colr with their performance socks across several styles is Sheboygan WI-based Wigwam ldquoWersquore seeing that the consumer is asking for color and theyrsquore looking for something technical es-pecially when theyrsquore going to be spending a little bit more on a sockrdquo observed Natalie Stangl field marketing manager for Wig-wam ldquoColor is big and lightweight and form-fitting socks are also notable for Spring 2014 Consumers want to be sure that the technology piece is there too so backing those products up with technology is really importantrdquo Lorpenrsquos Barrows concurred not-ing that color on sock walls on retail floors helps products catch the attention of consumers ldquoIt makes the sock wall look a little more excitingrdquo he observed ldquoItrsquos not just a white or a black product that you can pick from Merchandising certainly has something to do with the increase in color ndash to make it look more exciting Therersquos definitely some initiative from the retailer to carry the extra colors even if the bulk of sales are still in black and whiterdquo
One notable new running style for Wigwam will be the Iron-man Spectrum Pro Low Cut Running Sock Wigwam which has been the official sock of Ironman for the past 18 years expects the style to be a big seller in 2014 because of its ultra-lightweight con-struction and technological features ldquoIt has our patented Ultimax technology in it that utilizes both hydrophobic and hydrophilic fi-bers to move moisture - from the foot bottom - up and out of the sockrdquo Wigwamrsquos Stangl explained ldquoThis sock has a lot of color and accent-patterning as well as Freshguard odor control The other in-
teresting piece of this style is that our Dri-release technology which was typi-cally a polyester and cotton mix in the past has now been switched over to Tencel instead of cotton Wersquove found that in the running market when the customer would see that word lsquocottonrsquo in the breakdown of the material they would shy away from it With the Iron-
man Spectrum Pro Low Cut wersquove switched to the Dri-release with Tencel Wersquove shown samples at a few different trade shows and wersquove gotten a lot of positive feedbackrdquo The Ironman Spectrum Pro Low Cut sock will be shipping out for the first time in October
When it comes to running socks Stangl has noticed aesthetic appearance becoming a hot trend in part due to an influence from shoes ldquoThe thing that comes to mind when it comes to running-specific
socks whether itrsquos a specialty run store or a big box store is that most running shoe brands have come out with intense colorsrdquo she observed ldquoAnd I think a lot of accessories are starting to move their products to more color as well ndash really bright eye-catching colors The shoe brands started the trend of these color pops and then all of a sudden sock companies and other accessory brands started coming out with something similar and something that even matches a running shoe Wersquore seeing a lot of colors that wersquove never seen before in the industry and I think thatrsquos going to continuerdquo Key styles that are new for 2014 include the Electra Low Cut Running Sock and Signature Pro Low Cut Running Sock among others with each boasting eye-catching colors such as orange and carmine rose
Spring 2014 will represent an exciting time for FITS Sock Co as the manufacturer will be launching its very first completely synthetic sock line featuring Coolmax and FITS er-gonomic knitting technology In addition to making its socks in the US the com-pany owns four US patents on a special ergonomic knit design Historically every sock made by FITS has been constructed with merino wool but that will change next year The new synthetic line will be led by the Light Runner Low Coolmax Sock MSRP $13 Runners will be able to take advantage of the Light Runner Low Coolmax Sockrsquos ergonomic knit design that comfortably wraps the feet thus eliminating any hot spots rubbing or constriction
Lorpen will offer two new styles for Spring 2014 that will help run-ners perform and keep cool in warm weather The Coolmax Mul-tisport Ultralight Sock MSRP $11 is made to help athletes who
perform under extreme heat combin-ing two yarns - Coolmax and nylon - that work together to wick moisture away from the foot keeping it dry The Variable Calf Compression Sleeve MSRP $30 meanwhile is designed to reduce calf vibrations during exercise
in warm weather Variable compression technology provides the athlete with different levels of pressure to areas of the leg wherever the compression is needed most The compression sleeves can be paired with Lorpenrsquos T3 sock line Both items will be available at retail as well as online directly from Lorpen in February 2014
Patagoniarsquos newest running sock is the Lightweight Merino Run An-klet MSRP $18 made for lightweight running and biking Manu-factured in the US and constructed from a blend of merino woolnylonpolyester for breathability cooling airflow and durability the Lightweight Merino Run Anklet features excel-lent stretch and recovery that lasts the lifetime of the sock
Balega a leader in specialty running socks will offer several exciting new styles in 2014 that combine performance fit and colors Leading off the new styles is the Hidden Contour
Lorpen Coolmax Multisport Ultralight Sock
Wigwam Ironman Spectrum Pro Low Cut Running Sock
FITS Light Runner Low Coolmax Sock
Patagonia Lightweight Merino Run Anklet
12 SGBWeeklycom | AUGUST 19 2013
MSRP $14 Launched in late June and tailored specifically for the run market it provides both cushioning and a tactile fit Balega developed the sock as a meet-in-the-middle product cross between its Hidden Comfort and Ultralight socks The newest iteration of Hidden Comfort MSRP $12 a staple in the companyrsquos line will introduce on-trend colors such as zesty lemon teal neon orange and candy pink Balega will also support Octobers Breast Cancer Awareness initiatives with its Breast Cancer Awareness line launching September 1 to benefit the Breast Cancer Fund Inspirational slogans such as Dont Tell Me I Cant Mind Over Miles and Never Give Up are sewn into the limited edition socks with one dollar of every Breast Cancer Awareness sock sold going to the Breast Cancer Fund
Injinji will build on their reputation as the leader in performance toe socks in 2014 combining function with style Bold new colors highlight Injinjirsquos Run series
ldquoSock companies and shoe companies seem to be taking the benefits of minimalist footwear - such as lighter weight less restrictive construction and a wider toebox - and marrying it with aspects that were lacking in most of the minimalist running shoes such as protectionrdquo Ostrowski added
At the Outdoor Retailer Summer Market Darn Tough Vermont debuted several new styles for 2014 According to Ric Cabot founder and president of Darn Tough Vermont the company has noticed that many runners strive for lighter and thinner socks to improve the fit and feel in combi-nation with their shoes leading the Light Cushion line to continue ldquoto grow thanks to technology that offers durability and cush-ion in a light weight sockrdquo
The brand introduced its new No-Show Tab Ultra-Light RunBike socks for men MSRP $14 and women MSRP $14 The ultra-thin sock uses flat jersey construction on the bottom and breathable
Balega Hidden Comfort
Injinji No Show Running Sock
including the No Show Running Sock ldquoWe keep an eye on footwear trends because of course the intention of our product is to make it a better performance experience in a customerrsquos shoerdquo said Deirdre Ostrowski marketing director for Injinji Inc ldquoWe see a lot of the industry as a whole using materials and construction to take advantage of the human bodyrsquos abilities whether itrsquos technology that absorbs the bodyrsquos energy and re-uses it or temperature-controlling fibers You have to really work hard to perfect that fabric choice to make sure that it has the best feel that itrsquos comfortable and that they also have the best performance capabilitiesrdquo
mesh panels on top but are still made with high-density yarns and feature a popular articulated tab introduced at last yearrsquos Outdoor Retailer Sum-mer Market All of the new styles will ship to retail for spring 2014
SmartWoolrsquos 2014 running socks are spearheaded by new entries to its popular PhD line including the PhD Run Ultra Light Micro MSRP $16 and PhD Run Gradu-ated Compression Ultra Light MSRP $38 Both styles utilize ReliaWool technology in high impact areas and the 4Degree elite fit system with two elastics for greater stretch and recovery
Darn Tough Aztec Hiker with the No-Show Tab Ultra-Light
RunBike Sock
Smartwool PhD Run Graduated Compression Ultra Light
Ultra-Wide Wheel - Stabilizes movement
to carve left right and center
Performance Grips - Rubberized non-slip ergonomic grips for
stability control
Kinetic Engine - Carbon Steel Spring turbocharges abdominal and arm workouts
Foam Kneepad - High-Density foam for superior comfort
CARVEyouR
CoRE
AB-CARVERtrade PRO
800 446 7587 | helpimpluscom | wwwabcarverprocom | wwwperfectonlinecom
copy2013 Implus Corporation Perfectreg is a division of Implus Corporation 713
14 SGBWeeklycom | AUGUST 19 2013
Running in nice gear really does seem to make all the differ-ence Wearing clothes that breathe and move with the body that wick moisture provide UV protection and layer with the right warmth-to-weight ratio canrsquot be overstated Trends in apparel for next spring include prints colors construction details re-flectivity and lighter weights
Letrsquos take a jog around the run specialty block and see whatrsquos new for SpringSummer 2014
Editorrsquos Note The full version of this story appeared in the July Issue of SGB magazine
Adidas is introducing the new adidas Energy Enhance sup-port bra MSRP $55 featuring adjustability with maximum sup-port in a revamped sports bra line Adidas has been working on this project for several seasons and believes it is dialed now for retail The company is marketing key go-to every-day favorites for runners ldquoInnovation is part of our heritage and is always im-portant in order to be fresh and relevant in the marketplace In SpringSummer 2014 we have a strong soulful color palette that focuses on colors from the Amazon to help celebrate the World Cup in Brazilrdquo said Kristin Jones merchandise manager adidas Running US ldquoWe want to provide products that are relevant to the high school kid and the young urban runner Itrsquos about lis-tening to runners and understanding their needs and delivering game-changing productsrdquo
By Aaron H Bible
itrsquos ARunneRrsquoS
WorLdtechnology and fit continue to drive innovation in running apparel next year
Brooks womens Pure Project LS
Brooks Running Company is introducing its new PureProject apparel collection The collection includes a jacket shorts pants a womenrsquos seamless bra and various tops for both men and women Understated details go unnoticed until needed such as reflective
yarns woven into the fabrics wind and water repellency thermal-dy-namic benefits and hidden stor-age features The Womens Pure-Project Jacket MSRP $135 has reflective thread woven into the fabric for 360deg retro-reflectivity wind- and water-resistance with breathability a stretch woven cropped hem that fits snug two front vertical zip pockets and one back zip pocket and an over-sized hood The Womenrsquos Pure-Project LS MSRP $70 features moisture-wicking yarn Brooks DNA fabric on the shoulders and sleeves side vertical drawcords and thumbholes The Womenrsquos Seamless Capri MSRP $75 also features Brooks DNA stretch
Photo courtesy Adidas
AUGUST 19 2013 | SGBWeeklycom 15
fabric a seamless compressive fit texture down the side of the legs three pockets in the waistband and an 18-inch inseam
The Menrsquos PureProject Jacket MSRP $160 has reflective thread woven into the fabric for 360deg reflectivity features wind- and wa-ter-resistance with breathability a tailored fit an articulated three-panel hood with drawcord two hand pockets and one left chest pocket The Menrsquos PureProject 9rdquo Woven Short MSRP $75 and PureProject Speed SS MSRP $60 both feature Brooks DNA Adapt-able Fabric optimized for stretch and recovery as well as reflective hits Shorts feature four-way stretch woven shell fabric while the Shirt has seamless construction with body mapped design
New tops as part of the Craft Run Col-lection feature Craft Stay Cool fabric Multi-channel fibers draw sweat away from the body creating an evaporative cooling effect
The Cool Mesh Superlight Singlet with a big-hole design for ventilationcooling is made from polyester and Elastane A light-weight mesh structure uses Hexachan-nel fibers for ventilation and air-cooling keeps users comfortable during exercise MSRP $40 The Cool Concept Cooling Top with Moving Wing Technology for freedom of movement is constructed from Polyester and Elastane Cooling fabric is soft and comfortable against the skin and keeps runners fresh during exercise MSRP $45 The PR Light Tee is soft lightweight and cooling with mesh back and ergonomic fit MSRP $50 The Hybrid Shorts 2-In-1 are lightweight shorts with inner tights ergo-nomic fit and four energy pockets Tight lightweight woven fabric creates a wind- and water-blocking fabric with built-in mechanical stretch to support body move-ment and give a comfortable fit MSRP $80
Eider is bringing its running ap-parel to the US for the first time next year with the Momentum Collection The Target Knit Jacket is a minimalist shell featuring Go-re-Tex Active Knit Cloudy three-layer protection with a heathered look and four-way stretch (that only Adidas and Eider have been granted use of) that gives this jacket a unique aesthetic while providing lightweight protection It has a slimathletic cut and integrated hood The Benz Aero TS MSRP $79 is a quick drying crew neck tee Light-
weight and breathable it features two synthetic fabrics in panel construction to maximize wicking The Tao Tank W MSRP $54 is a lightweight synthetic stylish shirt for active sports Design
elements like a cap sleeve key hole collar fitted drop waist and shaded flat lock stitching set it apart from typical technical apparel The Move Skirt MSRP $59 is performance based without sacrificing feminin-ity Abrasion resistant diagonal flatlock stitching and contrasting heather gray shorts beneath exposed via asymmetrical side slit the Move is a stylish approach to running
New from Isis is the Pronto Top and Curva Run Skort for SpringSummer 2014 The Pronto Top is made of a heathered PulseDri fabric body (92 polyester8 elastane) for moisture management and strategically placed 94 polyester6 elastane stretch mesh for extra ventilation Scalloped cap sleeves and ruching along the sides adds style and a flattering fit The Curva Run Skort is a skirt on the outside with built-in shorts blending performance and style Wayfarer fabric features four-way stretch and light wind and water protec-
tion A 94 polyester6 elastane stretch mesh boy-short liner adds breathability for long runs
Loleumlrsquos cami Betty Top MSRP $60 features a printed front and mesh back with reflective tape at bottom made from Second Skin Pop fabric The short sleeve Kerin Top MSRP $80 follows the same concept with a half-zip in front crop sleeves and mesh in back and features a pocket for water or gels The Talitha Cover-up Jacket MSRP $120 is a long sleeve cardigan style with a back of solid mesh Features Second Skin Pop fabric full-zip with mock neck gathers at front bust three back patch pockets with reflective tape reflective logo and thumbholes at sleeves The Speed Run-ning Skirt MSRP $60 is a skorttennis skirt with fun cuts and color blocking Itrsquos made with recycled stretch momentum fabric fea-tures a zip pocket at side reflective tape and logo at front 13 inches in length The Run Capri MSRP $75 is available as a layering sys-tem with Balance Shorts MSRP $50 or Lively Shorts MSRP $60 on top of printed running capris Mesh inserts provide breathabili-ty features a zip pocket at back of waistband lined gusset at crotch flat seams for comfort shaped fit with mid-rise and reflective logo
Moving Comfortrsquos Switch It Up Collection features lightweight reversible fabric in fun prints backed with saturated solids Reversibility offers value spontaneity and versatility They are also
Craft Cool Concept Cooling Top
Craft Cool Mesh Super Light Singlet
Eider Target Knit Jacket
Eider Benz Aero TS
Isis Pronto Top and Curva Run SkortPhoto courtesy Adidas
16 SGBWeeklycom | AUGUST 19 2013
introducing DriLayer Adapt - a new fabric with stretch and recovery that eliminates the need for hardware in waistbands bra bands and straps The Switch It Up Capri MSRP $60 is reversible from a print to a solid features chafe-free flatlock seams wide Powermesh waistband hidden pocket and ruching at side hem The Dash Sleeveless MSRP $42 is a lightweight tank and layers well over any sports bra An open silhouette enhances performance with freedom of movement and on-trend styling DriLayer Lace
insets are embedded with sustainable bamboo-derived charcoal for odor control and moisture management Three new bra styles in the Secure Collection combine the familiarity of time-tested design with a fashion-forward style featuring ease of fit and hardware-free engineering Highlights include the Switch It Up Racer MSRP $36 reversible and JustRight Racer MSRP $48 both with DriLayer fabrics
The New Balance Ice collection is carrying forward to Spring 2014 featuring cooling technology designed to lower the skinrsquos temperature as an athlete heats up The Hi Viz Beacon Collection is new for Fall 2013 and will also be carried into Spring 2014 The Hi-Viz Beacon Jacket MSRP $175 integrates high-visibility color reflectivity in key areas and glow-in-the-dark luminance The Hi-Viz Beacon jacket is also wind and water resistant with welded front zip pockets The Beacon Jacket ties back to the glow-in-the-dark new green gecko and fiery coral colorways in the Impact Tight MSRP $65 and womenrsquos Capri MSRP $55
Oiselle running for women debuts its first seamless collection for spring ldquoIn development we focused on the pros and cons of seamless garments and feedback from women runners On the pro side they loved the chafe-free construction however on the cons
most styles were seen as too heavy and too snug and did not stay put during exerciserdquo the company said With a new ldquolightweight blend of nylon and polyrdquo the Oiselle Flyte Collection will offer rich heathering and engineered graphics plus durability and a knit that moves sweat to the surface of the fabric Subtle ribbing at the waist helps the garments retain their shape The new collection will be offered in a tank and a long sleeve including thumbholes and a flat ribbed collar
Trail Running from Patagonia is engineered for comfort and performance in a wide range of conditions with bright colors in subtle patterns In Spring 2014 100 percent of the trail running collection is accepted for recycling 58 percent is made from e-fiber fabrics and 25 percent with Bluesign approved fabrics New prod-ucts for men include the Outpacer Shirt MSRP $59 Long Sleeve Outpacer Shirt MSRP $69 Strider Pro Shorts revised MSRP $59 and Nine Trail Knicker Pants MSRP $75 New products for women include the Outpacer Shirt MSRP $59 LS Outpacer Shirt MSRP $69 Strider Skirt MSRP $49 and Velocity Race Shorts MSRP $45 New accessories include a Duckbill Cap MSRP $29 and Duckbill Bucket Hat MSRP $39
The new five-inch inseam Flash Short from Pearl Izumi MSRP $50 feature a waistband designed to sit flat instead of gathering and Transfer Dry fabric that provides moisture transfer and stretch with a soft hand The Flash Short Over Tight MSRP $90 combo streamlines layering with one less waistband and a looser shell A zippered back pocket ankle zippers for easy onoff internal brief for support and a nine-inch shell inseam round out the design For women the W Flash Short MSRP $55 is where performance meets fashion with lightweight four-way stretch Transfer Dry technology and a wide gathered waistband to flatter curves The W Flash Singlet MSRP $40 is a high-performance tank with sig-nature lace mesh and the racerback design allows for maximum shoul-der movement The W Flash Jacket MSRP $100 is wind and water resis-tant with built-in finger warmers and Transfer Dry fabric on the side and underarm for breathability The W Flash Longsleeve MSRP $60 is de-signed for in-between weather days as the combination of long sleeves with the lace mesh helps maintain body temperature The W Flash 2-in-1 Short MSRP $50 is an aggressive
Moving Comfort Switch It Up Capri
New Balance Hi Viz Beacon Jacket
Oiselle Fly Tank
Pearl Izumi Flash Short Over Tight
AUGUST 19 2013 | SGBWeeklycom 17
performance piece featuring a boy short with moisture-wicking mesh lace and Transfer Dry with a bit of compression and a zip-pered back pocket
Puma running apparel is introducing the PR Pure NightCat Jacket - everything you need but nothing you dont for both day and night as the company recognizes the importance of visibil-ity Features include laser cut ventila-tion that adds breathability but not extra material anatomically shaped collar that follows the hairline to re-duce friction and reflective threads integrated into the woven jacket for 360-degree reflectivity Similar to the NightCat jacket the PR Pure NightCat Short includes reflective threads wo-
ven into the fabric for total visibility Minimal and breathable fab-ric is used to achieve comfort ldquoSpecifically for our Running and Training category Puma is focusing a lot on technical and design innovation For Puma performance this season our products are bold and innovative contemporary in design and joyful in spiritrdquo said Pumarsquos Michelle Perrault
Salomonrsquos EXO S-Lab Menrsquos Zip Tee MSRP $110 provides pos-tural support to the chest and upper body with reflective branding on the front and back Made from actiLite3D Stretch and actiLite Stretch Mesh Cocona it includes a half-zip with stay down puller flatlock seams and a breathable skin fit The S-Lab Menrsquos Sense Short MSRP $150 are minimalist actiLite Pro running shorts with an inner brief Reflective brand-ing adds safety and ClimaUV 50+ provides sun protection The Sky Tee MSRP $75 for men and women is for mountain trail runners and is specifically de-signed to pair with a Salomon S-Lab Advanced Skin Hydro 12 Set pack ldquoThis is a first for a tee and a pack to be designed to work in unison for better comfort fit and breathabilityrdquo the company said The Park WP Jacket is designed as a versatile urban daily training jacket As a part of Salomonrsquos Citytrail line this Climapro jacket is light breathable and waterproof and includes an earphone hole in the chest pocket
From Saucony comes the Packable Fade Vest MSRP $65 with its hooded zip front and
ombre fade colorways It features a vented back and drop tail is water resistant and packs into its own pocket The Daybreak Long Sleeve MSRP $48 is made from super soft burnout fabric is breath-able and features a long lean fit The Scoot LX Capri MSRP $50 is new in PowerKnit EX for maximum support and has a wide waist-band and hidden front pocket
The Transition Hoody MSRP $50 is made from highly breath-able Radius tech mesh and features ruching at the waist and top of hood a back zippered storage pocket and shaped sleeve openings with thumbholes The Bullet Tight Short MSRP $48 feature ldquocool smooth Power luxe fabric a wide flattering waistbandrdquo and zip-pered back storage pocket and side cargo pockets
The SmartWool Womenrsquos PhD Seamless Bikini MSRP $32 features knit-in graphics mid-rise and seamless construction with a wide covered elas-tic waistband for a feminine and flat-tering fit Varied knit textures promote ventilation and body-enhancing fit made from 79 percent Merino wool 15 percent Nylon and 6 percent Elastane The Womenrsquos PhD Run Short Sleeve V-Neck MSRP $85 features a semi-form fit UPF 30 and seamless construction Varied knit textures in body-mapped heat and sweat zones provide extra ventilation and 360-degree reflectivity aids visibility The Menrsquos PhD 2-in-1
Run Short MSRP $90 features a woven outer short with Merino interior short tight to provide support seamlessly constructed with knit-in ventilation in high heat zones Outer short is made from 100 percent recycled polyester inner short is 79 percent Merino18 percent Ny-lon3 percent Elastane The new Menrsquos PhD Run Long Sleeve Crew MSRP $95 features a semi-form fit UPF 30 and seamless con-struction and body mapping Made from 85 percent Merino wool and 15 percent Nylon ldquoFor Spring 2014 compared to Spring 2013 we took even more feedback from runners and improved most of the styles by placing a greater emphasis on thermal body mappingrdquo said Sara Yoder product line manager for SmartWool womenrsquos per-formance clothing
For Spring 2014 Zoot Sports will focus on its Icefil technology (a multi-functional UPF 50 ldquointelligentrdquo mois-ture-sensitive fabric) to keep runners cool There are 14 styles in the Zoot Ultra Run Icefil line including Womenrsquos Ul-tra Icefil Singlet MSRP $38 and Ultra Run Icefil 3rdquo Short MSRP $45 Menrsquos Ultra Icefil Tee MSRP $45 and Ultra Run Icefil 6rdquo Short MSRP $40 Other styles include the Womenrsquos Ultra Icefil Tank Ultra Icefil Tee Ultra Run Icefil 2rdquo Short and Ultra Run Icefil 2-1 3rdquo Short and Menrsquos Ultra Icefil Singlet Ul-tra Icefil Sleeveless Tee Ultra Icefil Mesh Tee Ultra Run Icefil 3rdquo Short Ultra Run Icefil 2-1 3rdquo Short and Ultra Run Icefil 8rdquo Short
Puma NightCat Jacket
Saucony Packable Fade Vest Daybreak Long Sleeve and Scoot LX Capri
SmartWool Run Short Sleeve V-Neck
Zoot Menrsquos Ultra Icefil Tee
CALENDARFor full year calendar go to sportsonesourcecomevents
tr
Ad
e A
ss
oc
iAt
ion
s |
Bu
Yin
G G
ro
uP
s
AUGUST
17-19 Atlanta Shoe Market Atlanta GA
19-21 PGA expo Las Vegas NV
19-21 MAGIC Las Vegas NV
SEPTEMBER
5 Surf expo Board Demo Day orlando FL
6-8 Surf expo orlando FL
8-10 NBS Fall Semi-Annual Market Fort Worth tX
16-19 Worldwide Spring Show Reno NV
18-19 health amp Fitness Business expo Las Vegas NV
18-20 Interbike International trade expo Las Vegas NV
25-26 Sports amp Fitness Industry Assoc Industry Leaders Summit Baltimore MD
26-28 Imprinted Sportswear Show (ISS) Ft Worth tX 30-2 oIA Rendezvous San Diego CA
OCTOBER
10-11 the Retailing Summit Dallas tX
29-31 Sport Source Asia hong Kong
29-1 NASGW expo Grapevine tX
NOVEMBER
1-3 NBS Fall Athletic Market Austin tX
5-7 tAG FallWinter Show St Louis Mo
15-17 ADA Fall Show San Antonio tX
24-26 Sports Inc Athletic Show Las Vegas NV
Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom
National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg
National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg
Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom
Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg
Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg
Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg
Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom
Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom
Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com
Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
DECEMBER
2-4 eoRA Se Winter Market Asheville NC
3-4 WWSRA NW early Preview Seattle WA
3-5 MRA December Market Lansing MI
4-6 FFANY New York NY
10-11 eoRA FLA Winter Market Punta Gorda FL
10-11 WWSRA NorCal early Preview tBA
11-12 Atlanta Shoe Market Atlanta GA
JANUARY
6-8 AtA Show Nashville tN
7-9 MWSRA January Show Madison WI
7-9 WWSRA Rocky Mtn Preview Denver Co
7-9 WWSRA Northwest Preview Portland oR
9-11 Surf expo orlando FL
13-14 WWSRA Intermountain Preview Salt Lake City ut
13-15 WWSRA NorCal early Preview Reno NV
14-17 Shot Show Las Vegas NV
15-18 NBS Winter-Specialty Market Fort Worth tX
16-18 Sports Licensing amp tailgate Show Las Vegas NV
17-19 Imprinted Sportswear Show (ISS) Long Beach CA
21 oRWM Demo Day tBA
22-25 outdoor Retailer Winter Market Salt Lake City ut
30-2 SIA Snow Show Denver Co
18 SGBWeeklycom | AUGUST 19 2013
September 25-26 2013
The Four Seasons HotelBaltimore MD
INAUGURAL
FORUM ADDRESSING GLOBAL CHALLENGES FACING SPORTS amp FITNESS EXECUTIVES
2013 FEATURED SPEAKERS
Use code SGBILS913 by September 2 to receive the Early Bird Member rateFor more INFORMATION or to REGISTER
visit wwwSFIAorgils or call 3014956321
TheSFIA ILS2013
LISA BAIRDChief Marketing OfficerUS Olympic Committee
SCOTT BAXTERPresident Jeanswear Americas amp ImagewearVF Corp
KEVIN PLANKCEO amp FounderUnder Armour
JEFFREY ROSENSWEIGDirector of the Global Perspectives ProgramEmory University
ERIC GRUMBANExecutive Vice PresidentNFL
ROB DEMARTINIPresident amp CEONew Balance
AURET VAN HEERDENPresident amp CEO Fair Labor Association
BOB PUCCINISFIA ChairmanPresidentMizuno USA
SAL LAROCCAExecutive Vice PresidentNBA
JOE PELLEGRINIManaging Director Co-Head Consumer amp Retail GroupRW Baird amp Co
JIM PISANIPresidentVF Licensed Sports Group
HUGO MALANPresident Fitness Sporting Goods amp ToysSears Holdings
TIM BROSNANExecutive Vice PresidentMLB
TOM FARREYDirector of Sports amp Society Program Emmy Award Winning ReporterAspen Institute ESPN
ROBERT REISSForbes ColumnistHost of ldquoThe CEO Showrdquo
TED LEONSISFounder Chairman Majority Owner amp CEOMonumental Sports amp Entertainment
MARK YOURCALENDARS
Summer Market AUGUST 6-9 2014
Open Air Demo AUGUST 5 2014
Winter Market JANUARY 22-25 2014
All Mountain Demo JANUARY 21 2014
durable and lightweight sock that still provides the cushioning they desirerdquo said Kurt Wineman SVP of sales Sof Sole ldquoThe FIT sock includes a number of superior features at a great valuerdquo One such feature is the selective cushioning in the heel and forefoot that cut down on weight while still providing protection in the right spots The FIT sock is constructed with Olefin fiber a durable and hydro-phobic material that helps the sock retain shape and prevent water absorption Its heel pocket eliminates sock slippage inside the run-ning shoe while the sockrsquos compressed fit hugs the foot reducing the possibility of blisters caused by sock movement against the foot while running
Despite all the technological advances in fiber construction and features that socks have undergone in recent years manufactur-ers are also brightening the look of the product Color has had a noticeable impact in the category One manufacturer leading the charge in colr with their performance socks across several styles is Sheboygan WI-based Wigwam ldquoWersquore seeing that the consumer is asking for color and theyrsquore looking for something technical es-pecially when theyrsquore going to be spending a little bit more on a sockrdquo observed Natalie Stangl field marketing manager for Wig-wam ldquoColor is big and lightweight and form-fitting socks are also notable for Spring 2014 Consumers want to be sure that the technology piece is there too so backing those products up with technology is really importantrdquo Lorpenrsquos Barrows concurred not-ing that color on sock walls on retail floors helps products catch the attention of consumers ldquoIt makes the sock wall look a little more excitingrdquo he observed ldquoItrsquos not just a white or a black product that you can pick from Merchandising certainly has something to do with the increase in color ndash to make it look more exciting Therersquos definitely some initiative from the retailer to carry the extra colors even if the bulk of sales are still in black and whiterdquo
One notable new running style for Wigwam will be the Iron-man Spectrum Pro Low Cut Running Sock Wigwam which has been the official sock of Ironman for the past 18 years expects the style to be a big seller in 2014 because of its ultra-lightweight con-struction and technological features ldquoIt has our patented Ultimax technology in it that utilizes both hydrophobic and hydrophilic fi-bers to move moisture - from the foot bottom - up and out of the sockrdquo Wigwamrsquos Stangl explained ldquoThis sock has a lot of color and accent-patterning as well as Freshguard odor control The other in-
teresting piece of this style is that our Dri-release technology which was typi-cally a polyester and cotton mix in the past has now been switched over to Tencel instead of cotton Wersquove found that in the running market when the customer would see that word lsquocottonrsquo in the breakdown of the material they would shy away from it With the Iron-
man Spectrum Pro Low Cut wersquove switched to the Dri-release with Tencel Wersquove shown samples at a few different trade shows and wersquove gotten a lot of positive feedbackrdquo The Ironman Spectrum Pro Low Cut sock will be shipping out for the first time in October
When it comes to running socks Stangl has noticed aesthetic appearance becoming a hot trend in part due to an influence from shoes ldquoThe thing that comes to mind when it comes to running-specific
socks whether itrsquos a specialty run store or a big box store is that most running shoe brands have come out with intense colorsrdquo she observed ldquoAnd I think a lot of accessories are starting to move their products to more color as well ndash really bright eye-catching colors The shoe brands started the trend of these color pops and then all of a sudden sock companies and other accessory brands started coming out with something similar and something that even matches a running shoe Wersquore seeing a lot of colors that wersquove never seen before in the industry and I think thatrsquos going to continuerdquo Key styles that are new for 2014 include the Electra Low Cut Running Sock and Signature Pro Low Cut Running Sock among others with each boasting eye-catching colors such as orange and carmine rose
Spring 2014 will represent an exciting time for FITS Sock Co as the manufacturer will be launching its very first completely synthetic sock line featuring Coolmax and FITS er-gonomic knitting technology In addition to making its socks in the US the com-pany owns four US patents on a special ergonomic knit design Historically every sock made by FITS has been constructed with merino wool but that will change next year The new synthetic line will be led by the Light Runner Low Coolmax Sock MSRP $13 Runners will be able to take advantage of the Light Runner Low Coolmax Sockrsquos ergonomic knit design that comfortably wraps the feet thus eliminating any hot spots rubbing or constriction
Lorpen will offer two new styles for Spring 2014 that will help run-ners perform and keep cool in warm weather The Coolmax Mul-tisport Ultralight Sock MSRP $11 is made to help athletes who
perform under extreme heat combin-ing two yarns - Coolmax and nylon - that work together to wick moisture away from the foot keeping it dry The Variable Calf Compression Sleeve MSRP $30 meanwhile is designed to reduce calf vibrations during exercise
in warm weather Variable compression technology provides the athlete with different levels of pressure to areas of the leg wherever the compression is needed most The compression sleeves can be paired with Lorpenrsquos T3 sock line Both items will be available at retail as well as online directly from Lorpen in February 2014
Patagoniarsquos newest running sock is the Lightweight Merino Run An-klet MSRP $18 made for lightweight running and biking Manu-factured in the US and constructed from a blend of merino woolnylonpolyester for breathability cooling airflow and durability the Lightweight Merino Run Anklet features excel-lent stretch and recovery that lasts the lifetime of the sock
Balega a leader in specialty running socks will offer several exciting new styles in 2014 that combine performance fit and colors Leading off the new styles is the Hidden Contour
Lorpen Coolmax Multisport Ultralight Sock
Wigwam Ironman Spectrum Pro Low Cut Running Sock
FITS Light Runner Low Coolmax Sock
Patagonia Lightweight Merino Run Anklet
12 SGBWeeklycom | AUGUST 19 2013
MSRP $14 Launched in late June and tailored specifically for the run market it provides both cushioning and a tactile fit Balega developed the sock as a meet-in-the-middle product cross between its Hidden Comfort and Ultralight socks The newest iteration of Hidden Comfort MSRP $12 a staple in the companyrsquos line will introduce on-trend colors such as zesty lemon teal neon orange and candy pink Balega will also support Octobers Breast Cancer Awareness initiatives with its Breast Cancer Awareness line launching September 1 to benefit the Breast Cancer Fund Inspirational slogans such as Dont Tell Me I Cant Mind Over Miles and Never Give Up are sewn into the limited edition socks with one dollar of every Breast Cancer Awareness sock sold going to the Breast Cancer Fund
Injinji will build on their reputation as the leader in performance toe socks in 2014 combining function with style Bold new colors highlight Injinjirsquos Run series
ldquoSock companies and shoe companies seem to be taking the benefits of minimalist footwear - such as lighter weight less restrictive construction and a wider toebox - and marrying it with aspects that were lacking in most of the minimalist running shoes such as protectionrdquo Ostrowski added
At the Outdoor Retailer Summer Market Darn Tough Vermont debuted several new styles for 2014 According to Ric Cabot founder and president of Darn Tough Vermont the company has noticed that many runners strive for lighter and thinner socks to improve the fit and feel in combi-nation with their shoes leading the Light Cushion line to continue ldquoto grow thanks to technology that offers durability and cush-ion in a light weight sockrdquo
The brand introduced its new No-Show Tab Ultra-Light RunBike socks for men MSRP $14 and women MSRP $14 The ultra-thin sock uses flat jersey construction on the bottom and breathable
Balega Hidden Comfort
Injinji No Show Running Sock
including the No Show Running Sock ldquoWe keep an eye on footwear trends because of course the intention of our product is to make it a better performance experience in a customerrsquos shoerdquo said Deirdre Ostrowski marketing director for Injinji Inc ldquoWe see a lot of the industry as a whole using materials and construction to take advantage of the human bodyrsquos abilities whether itrsquos technology that absorbs the bodyrsquos energy and re-uses it or temperature-controlling fibers You have to really work hard to perfect that fabric choice to make sure that it has the best feel that itrsquos comfortable and that they also have the best performance capabilitiesrdquo
mesh panels on top but are still made with high-density yarns and feature a popular articulated tab introduced at last yearrsquos Outdoor Retailer Sum-mer Market All of the new styles will ship to retail for spring 2014
SmartWoolrsquos 2014 running socks are spearheaded by new entries to its popular PhD line including the PhD Run Ultra Light Micro MSRP $16 and PhD Run Gradu-ated Compression Ultra Light MSRP $38 Both styles utilize ReliaWool technology in high impact areas and the 4Degree elite fit system with two elastics for greater stretch and recovery
Darn Tough Aztec Hiker with the No-Show Tab Ultra-Light
RunBike Sock
Smartwool PhD Run Graduated Compression Ultra Light
Ultra-Wide Wheel - Stabilizes movement
to carve left right and center
Performance Grips - Rubberized non-slip ergonomic grips for
stability control
Kinetic Engine - Carbon Steel Spring turbocharges abdominal and arm workouts
Foam Kneepad - High-Density foam for superior comfort
CARVEyouR
CoRE
AB-CARVERtrade PRO
800 446 7587 | helpimpluscom | wwwabcarverprocom | wwwperfectonlinecom
copy2013 Implus Corporation Perfectreg is a division of Implus Corporation 713
14 SGBWeeklycom | AUGUST 19 2013
Running in nice gear really does seem to make all the differ-ence Wearing clothes that breathe and move with the body that wick moisture provide UV protection and layer with the right warmth-to-weight ratio canrsquot be overstated Trends in apparel for next spring include prints colors construction details re-flectivity and lighter weights
Letrsquos take a jog around the run specialty block and see whatrsquos new for SpringSummer 2014
Editorrsquos Note The full version of this story appeared in the July Issue of SGB magazine
Adidas is introducing the new adidas Energy Enhance sup-port bra MSRP $55 featuring adjustability with maximum sup-port in a revamped sports bra line Adidas has been working on this project for several seasons and believes it is dialed now for retail The company is marketing key go-to every-day favorites for runners ldquoInnovation is part of our heritage and is always im-portant in order to be fresh and relevant in the marketplace In SpringSummer 2014 we have a strong soulful color palette that focuses on colors from the Amazon to help celebrate the World Cup in Brazilrdquo said Kristin Jones merchandise manager adidas Running US ldquoWe want to provide products that are relevant to the high school kid and the young urban runner Itrsquos about lis-tening to runners and understanding their needs and delivering game-changing productsrdquo
By Aaron H Bible
itrsquos ARunneRrsquoS
WorLdtechnology and fit continue to drive innovation in running apparel next year
Brooks womens Pure Project LS
Brooks Running Company is introducing its new PureProject apparel collection The collection includes a jacket shorts pants a womenrsquos seamless bra and various tops for both men and women Understated details go unnoticed until needed such as reflective
yarns woven into the fabrics wind and water repellency thermal-dy-namic benefits and hidden stor-age features The Womens Pure-Project Jacket MSRP $135 has reflective thread woven into the fabric for 360deg retro-reflectivity wind- and water-resistance with breathability a stretch woven cropped hem that fits snug two front vertical zip pockets and one back zip pocket and an over-sized hood The Womenrsquos Pure-Project LS MSRP $70 features moisture-wicking yarn Brooks DNA fabric on the shoulders and sleeves side vertical drawcords and thumbholes The Womenrsquos Seamless Capri MSRP $75 also features Brooks DNA stretch
Photo courtesy Adidas
AUGUST 19 2013 | SGBWeeklycom 15
fabric a seamless compressive fit texture down the side of the legs three pockets in the waistband and an 18-inch inseam
The Menrsquos PureProject Jacket MSRP $160 has reflective thread woven into the fabric for 360deg reflectivity features wind- and wa-ter-resistance with breathability a tailored fit an articulated three-panel hood with drawcord two hand pockets and one left chest pocket The Menrsquos PureProject 9rdquo Woven Short MSRP $75 and PureProject Speed SS MSRP $60 both feature Brooks DNA Adapt-able Fabric optimized for stretch and recovery as well as reflective hits Shorts feature four-way stretch woven shell fabric while the Shirt has seamless construction with body mapped design
New tops as part of the Craft Run Col-lection feature Craft Stay Cool fabric Multi-channel fibers draw sweat away from the body creating an evaporative cooling effect
The Cool Mesh Superlight Singlet with a big-hole design for ventilationcooling is made from polyester and Elastane A light-weight mesh structure uses Hexachan-nel fibers for ventilation and air-cooling keeps users comfortable during exercise MSRP $40 The Cool Concept Cooling Top with Moving Wing Technology for freedom of movement is constructed from Polyester and Elastane Cooling fabric is soft and comfortable against the skin and keeps runners fresh during exercise MSRP $45 The PR Light Tee is soft lightweight and cooling with mesh back and ergonomic fit MSRP $50 The Hybrid Shorts 2-In-1 are lightweight shorts with inner tights ergo-nomic fit and four energy pockets Tight lightweight woven fabric creates a wind- and water-blocking fabric with built-in mechanical stretch to support body move-ment and give a comfortable fit MSRP $80
Eider is bringing its running ap-parel to the US for the first time next year with the Momentum Collection The Target Knit Jacket is a minimalist shell featuring Go-re-Tex Active Knit Cloudy three-layer protection with a heathered look and four-way stretch (that only Adidas and Eider have been granted use of) that gives this jacket a unique aesthetic while providing lightweight protection It has a slimathletic cut and integrated hood The Benz Aero TS MSRP $79 is a quick drying crew neck tee Light-
weight and breathable it features two synthetic fabrics in panel construction to maximize wicking The Tao Tank W MSRP $54 is a lightweight synthetic stylish shirt for active sports Design
elements like a cap sleeve key hole collar fitted drop waist and shaded flat lock stitching set it apart from typical technical apparel The Move Skirt MSRP $59 is performance based without sacrificing feminin-ity Abrasion resistant diagonal flatlock stitching and contrasting heather gray shorts beneath exposed via asymmetrical side slit the Move is a stylish approach to running
New from Isis is the Pronto Top and Curva Run Skort for SpringSummer 2014 The Pronto Top is made of a heathered PulseDri fabric body (92 polyester8 elastane) for moisture management and strategically placed 94 polyester6 elastane stretch mesh for extra ventilation Scalloped cap sleeves and ruching along the sides adds style and a flattering fit The Curva Run Skort is a skirt on the outside with built-in shorts blending performance and style Wayfarer fabric features four-way stretch and light wind and water protec-
tion A 94 polyester6 elastane stretch mesh boy-short liner adds breathability for long runs
Loleumlrsquos cami Betty Top MSRP $60 features a printed front and mesh back with reflective tape at bottom made from Second Skin Pop fabric The short sleeve Kerin Top MSRP $80 follows the same concept with a half-zip in front crop sleeves and mesh in back and features a pocket for water or gels The Talitha Cover-up Jacket MSRP $120 is a long sleeve cardigan style with a back of solid mesh Features Second Skin Pop fabric full-zip with mock neck gathers at front bust three back patch pockets with reflective tape reflective logo and thumbholes at sleeves The Speed Run-ning Skirt MSRP $60 is a skorttennis skirt with fun cuts and color blocking Itrsquos made with recycled stretch momentum fabric fea-tures a zip pocket at side reflective tape and logo at front 13 inches in length The Run Capri MSRP $75 is available as a layering sys-tem with Balance Shorts MSRP $50 or Lively Shorts MSRP $60 on top of printed running capris Mesh inserts provide breathabili-ty features a zip pocket at back of waistband lined gusset at crotch flat seams for comfort shaped fit with mid-rise and reflective logo
Moving Comfortrsquos Switch It Up Collection features lightweight reversible fabric in fun prints backed with saturated solids Reversibility offers value spontaneity and versatility They are also
Craft Cool Concept Cooling Top
Craft Cool Mesh Super Light Singlet
Eider Target Knit Jacket
Eider Benz Aero TS
Isis Pronto Top and Curva Run SkortPhoto courtesy Adidas
16 SGBWeeklycom | AUGUST 19 2013
introducing DriLayer Adapt - a new fabric with stretch and recovery that eliminates the need for hardware in waistbands bra bands and straps The Switch It Up Capri MSRP $60 is reversible from a print to a solid features chafe-free flatlock seams wide Powermesh waistband hidden pocket and ruching at side hem The Dash Sleeveless MSRP $42 is a lightweight tank and layers well over any sports bra An open silhouette enhances performance with freedom of movement and on-trend styling DriLayer Lace
insets are embedded with sustainable bamboo-derived charcoal for odor control and moisture management Three new bra styles in the Secure Collection combine the familiarity of time-tested design with a fashion-forward style featuring ease of fit and hardware-free engineering Highlights include the Switch It Up Racer MSRP $36 reversible and JustRight Racer MSRP $48 both with DriLayer fabrics
The New Balance Ice collection is carrying forward to Spring 2014 featuring cooling technology designed to lower the skinrsquos temperature as an athlete heats up The Hi Viz Beacon Collection is new for Fall 2013 and will also be carried into Spring 2014 The Hi-Viz Beacon Jacket MSRP $175 integrates high-visibility color reflectivity in key areas and glow-in-the-dark luminance The Hi-Viz Beacon jacket is also wind and water resistant with welded front zip pockets The Beacon Jacket ties back to the glow-in-the-dark new green gecko and fiery coral colorways in the Impact Tight MSRP $65 and womenrsquos Capri MSRP $55
Oiselle running for women debuts its first seamless collection for spring ldquoIn development we focused on the pros and cons of seamless garments and feedback from women runners On the pro side they loved the chafe-free construction however on the cons
most styles were seen as too heavy and too snug and did not stay put during exerciserdquo the company said With a new ldquolightweight blend of nylon and polyrdquo the Oiselle Flyte Collection will offer rich heathering and engineered graphics plus durability and a knit that moves sweat to the surface of the fabric Subtle ribbing at the waist helps the garments retain their shape The new collection will be offered in a tank and a long sleeve including thumbholes and a flat ribbed collar
Trail Running from Patagonia is engineered for comfort and performance in a wide range of conditions with bright colors in subtle patterns In Spring 2014 100 percent of the trail running collection is accepted for recycling 58 percent is made from e-fiber fabrics and 25 percent with Bluesign approved fabrics New prod-ucts for men include the Outpacer Shirt MSRP $59 Long Sleeve Outpacer Shirt MSRP $69 Strider Pro Shorts revised MSRP $59 and Nine Trail Knicker Pants MSRP $75 New products for women include the Outpacer Shirt MSRP $59 LS Outpacer Shirt MSRP $69 Strider Skirt MSRP $49 and Velocity Race Shorts MSRP $45 New accessories include a Duckbill Cap MSRP $29 and Duckbill Bucket Hat MSRP $39
The new five-inch inseam Flash Short from Pearl Izumi MSRP $50 feature a waistband designed to sit flat instead of gathering and Transfer Dry fabric that provides moisture transfer and stretch with a soft hand The Flash Short Over Tight MSRP $90 combo streamlines layering with one less waistband and a looser shell A zippered back pocket ankle zippers for easy onoff internal brief for support and a nine-inch shell inseam round out the design For women the W Flash Short MSRP $55 is where performance meets fashion with lightweight four-way stretch Transfer Dry technology and a wide gathered waistband to flatter curves The W Flash Singlet MSRP $40 is a high-performance tank with sig-nature lace mesh and the racerback design allows for maximum shoul-der movement The W Flash Jacket MSRP $100 is wind and water resis-tant with built-in finger warmers and Transfer Dry fabric on the side and underarm for breathability The W Flash Longsleeve MSRP $60 is de-signed for in-between weather days as the combination of long sleeves with the lace mesh helps maintain body temperature The W Flash 2-in-1 Short MSRP $50 is an aggressive
Moving Comfort Switch It Up Capri
New Balance Hi Viz Beacon Jacket
Oiselle Fly Tank
Pearl Izumi Flash Short Over Tight
AUGUST 19 2013 | SGBWeeklycom 17
performance piece featuring a boy short with moisture-wicking mesh lace and Transfer Dry with a bit of compression and a zip-pered back pocket
Puma running apparel is introducing the PR Pure NightCat Jacket - everything you need but nothing you dont for both day and night as the company recognizes the importance of visibil-ity Features include laser cut ventila-tion that adds breathability but not extra material anatomically shaped collar that follows the hairline to re-duce friction and reflective threads integrated into the woven jacket for 360-degree reflectivity Similar to the NightCat jacket the PR Pure NightCat Short includes reflective threads wo-
ven into the fabric for total visibility Minimal and breathable fab-ric is used to achieve comfort ldquoSpecifically for our Running and Training category Puma is focusing a lot on technical and design innovation For Puma performance this season our products are bold and innovative contemporary in design and joyful in spiritrdquo said Pumarsquos Michelle Perrault
Salomonrsquos EXO S-Lab Menrsquos Zip Tee MSRP $110 provides pos-tural support to the chest and upper body with reflective branding on the front and back Made from actiLite3D Stretch and actiLite Stretch Mesh Cocona it includes a half-zip with stay down puller flatlock seams and a breathable skin fit The S-Lab Menrsquos Sense Short MSRP $150 are minimalist actiLite Pro running shorts with an inner brief Reflective brand-ing adds safety and ClimaUV 50+ provides sun protection The Sky Tee MSRP $75 for men and women is for mountain trail runners and is specifically de-signed to pair with a Salomon S-Lab Advanced Skin Hydro 12 Set pack ldquoThis is a first for a tee and a pack to be designed to work in unison for better comfort fit and breathabilityrdquo the company said The Park WP Jacket is designed as a versatile urban daily training jacket As a part of Salomonrsquos Citytrail line this Climapro jacket is light breathable and waterproof and includes an earphone hole in the chest pocket
From Saucony comes the Packable Fade Vest MSRP $65 with its hooded zip front and
ombre fade colorways It features a vented back and drop tail is water resistant and packs into its own pocket The Daybreak Long Sleeve MSRP $48 is made from super soft burnout fabric is breath-able and features a long lean fit The Scoot LX Capri MSRP $50 is new in PowerKnit EX for maximum support and has a wide waist-band and hidden front pocket
The Transition Hoody MSRP $50 is made from highly breath-able Radius tech mesh and features ruching at the waist and top of hood a back zippered storage pocket and shaped sleeve openings with thumbholes The Bullet Tight Short MSRP $48 feature ldquocool smooth Power luxe fabric a wide flattering waistbandrdquo and zip-pered back storage pocket and side cargo pockets
The SmartWool Womenrsquos PhD Seamless Bikini MSRP $32 features knit-in graphics mid-rise and seamless construction with a wide covered elas-tic waistband for a feminine and flat-tering fit Varied knit textures promote ventilation and body-enhancing fit made from 79 percent Merino wool 15 percent Nylon and 6 percent Elastane The Womenrsquos PhD Run Short Sleeve V-Neck MSRP $85 features a semi-form fit UPF 30 and seamless construction Varied knit textures in body-mapped heat and sweat zones provide extra ventilation and 360-degree reflectivity aids visibility The Menrsquos PhD 2-in-1
Run Short MSRP $90 features a woven outer short with Merino interior short tight to provide support seamlessly constructed with knit-in ventilation in high heat zones Outer short is made from 100 percent recycled polyester inner short is 79 percent Merino18 percent Ny-lon3 percent Elastane The new Menrsquos PhD Run Long Sleeve Crew MSRP $95 features a semi-form fit UPF 30 and seamless con-struction and body mapping Made from 85 percent Merino wool and 15 percent Nylon ldquoFor Spring 2014 compared to Spring 2013 we took even more feedback from runners and improved most of the styles by placing a greater emphasis on thermal body mappingrdquo said Sara Yoder product line manager for SmartWool womenrsquos per-formance clothing
For Spring 2014 Zoot Sports will focus on its Icefil technology (a multi-functional UPF 50 ldquointelligentrdquo mois-ture-sensitive fabric) to keep runners cool There are 14 styles in the Zoot Ultra Run Icefil line including Womenrsquos Ul-tra Icefil Singlet MSRP $38 and Ultra Run Icefil 3rdquo Short MSRP $45 Menrsquos Ultra Icefil Tee MSRP $45 and Ultra Run Icefil 6rdquo Short MSRP $40 Other styles include the Womenrsquos Ultra Icefil Tank Ultra Icefil Tee Ultra Run Icefil 2rdquo Short and Ultra Run Icefil 2-1 3rdquo Short and Menrsquos Ultra Icefil Singlet Ul-tra Icefil Sleeveless Tee Ultra Icefil Mesh Tee Ultra Run Icefil 3rdquo Short Ultra Run Icefil 2-1 3rdquo Short and Ultra Run Icefil 8rdquo Short
Puma NightCat Jacket
Saucony Packable Fade Vest Daybreak Long Sleeve and Scoot LX Capri
SmartWool Run Short Sleeve V-Neck
Zoot Menrsquos Ultra Icefil Tee
CALENDARFor full year calendar go to sportsonesourcecomevents
tr
Ad
e A
ss
oc
iAt
ion
s |
Bu
Yin
G G
ro
uP
s
AUGUST
17-19 Atlanta Shoe Market Atlanta GA
19-21 PGA expo Las Vegas NV
19-21 MAGIC Las Vegas NV
SEPTEMBER
5 Surf expo Board Demo Day orlando FL
6-8 Surf expo orlando FL
8-10 NBS Fall Semi-Annual Market Fort Worth tX
16-19 Worldwide Spring Show Reno NV
18-19 health amp Fitness Business expo Las Vegas NV
18-20 Interbike International trade expo Las Vegas NV
25-26 Sports amp Fitness Industry Assoc Industry Leaders Summit Baltimore MD
26-28 Imprinted Sportswear Show (ISS) Ft Worth tX 30-2 oIA Rendezvous San Diego CA
OCTOBER
10-11 the Retailing Summit Dallas tX
29-31 Sport Source Asia hong Kong
29-1 NASGW expo Grapevine tX
NOVEMBER
1-3 NBS Fall Athletic Market Austin tX
5-7 tAG FallWinter Show St Louis Mo
15-17 ADA Fall Show San Antonio tX
24-26 Sports Inc Athletic Show Las Vegas NV
Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom
National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg
National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg
Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom
Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg
Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg
Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg
Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom
Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom
Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com
Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
DECEMBER
2-4 eoRA Se Winter Market Asheville NC
3-4 WWSRA NW early Preview Seattle WA
3-5 MRA December Market Lansing MI
4-6 FFANY New York NY
10-11 eoRA FLA Winter Market Punta Gorda FL
10-11 WWSRA NorCal early Preview tBA
11-12 Atlanta Shoe Market Atlanta GA
JANUARY
6-8 AtA Show Nashville tN
7-9 MWSRA January Show Madison WI
7-9 WWSRA Rocky Mtn Preview Denver Co
7-9 WWSRA Northwest Preview Portland oR
9-11 Surf expo orlando FL
13-14 WWSRA Intermountain Preview Salt Lake City ut
13-15 WWSRA NorCal early Preview Reno NV
14-17 Shot Show Las Vegas NV
15-18 NBS Winter-Specialty Market Fort Worth tX
16-18 Sports Licensing amp tailgate Show Las Vegas NV
17-19 Imprinted Sportswear Show (ISS) Long Beach CA
21 oRWM Demo Day tBA
22-25 outdoor Retailer Winter Market Salt Lake City ut
30-2 SIA Snow Show Denver Co
18 SGBWeeklycom | AUGUST 19 2013
September 25-26 2013
The Four Seasons HotelBaltimore MD
INAUGURAL
FORUM ADDRESSING GLOBAL CHALLENGES FACING SPORTS amp FITNESS EXECUTIVES
2013 FEATURED SPEAKERS
Use code SGBILS913 by September 2 to receive the Early Bird Member rateFor more INFORMATION or to REGISTER
visit wwwSFIAorgils or call 3014956321
TheSFIA ILS2013
LISA BAIRDChief Marketing OfficerUS Olympic Committee
SCOTT BAXTERPresident Jeanswear Americas amp ImagewearVF Corp
KEVIN PLANKCEO amp FounderUnder Armour
JEFFREY ROSENSWEIGDirector of the Global Perspectives ProgramEmory University
ERIC GRUMBANExecutive Vice PresidentNFL
ROB DEMARTINIPresident amp CEONew Balance
AURET VAN HEERDENPresident amp CEO Fair Labor Association
BOB PUCCINISFIA ChairmanPresidentMizuno USA
SAL LAROCCAExecutive Vice PresidentNBA
JOE PELLEGRINIManaging Director Co-Head Consumer amp Retail GroupRW Baird amp Co
JIM PISANIPresidentVF Licensed Sports Group
HUGO MALANPresident Fitness Sporting Goods amp ToysSears Holdings
TIM BROSNANExecutive Vice PresidentMLB
TOM FARREYDirector of Sports amp Society Program Emmy Award Winning ReporterAspen Institute ESPN
ROBERT REISSForbes ColumnistHost of ldquoThe CEO Showrdquo
TED LEONSISFounder Chairman Majority Owner amp CEOMonumental Sports amp Entertainment
MARK YOURCALENDARS
Summer Market AUGUST 6-9 2014
Open Air Demo AUGUST 5 2014
Winter Market JANUARY 22-25 2014
All Mountain Demo JANUARY 21 2014
12 SGBWeeklycom | AUGUST 19 2013
MSRP $14 Launched in late June and tailored specifically for the run market it provides both cushioning and a tactile fit Balega developed the sock as a meet-in-the-middle product cross between its Hidden Comfort and Ultralight socks The newest iteration of Hidden Comfort MSRP $12 a staple in the companyrsquos line will introduce on-trend colors such as zesty lemon teal neon orange and candy pink Balega will also support Octobers Breast Cancer Awareness initiatives with its Breast Cancer Awareness line launching September 1 to benefit the Breast Cancer Fund Inspirational slogans such as Dont Tell Me I Cant Mind Over Miles and Never Give Up are sewn into the limited edition socks with one dollar of every Breast Cancer Awareness sock sold going to the Breast Cancer Fund
Injinji will build on their reputation as the leader in performance toe socks in 2014 combining function with style Bold new colors highlight Injinjirsquos Run series
ldquoSock companies and shoe companies seem to be taking the benefits of minimalist footwear - such as lighter weight less restrictive construction and a wider toebox - and marrying it with aspects that were lacking in most of the minimalist running shoes such as protectionrdquo Ostrowski added
At the Outdoor Retailer Summer Market Darn Tough Vermont debuted several new styles for 2014 According to Ric Cabot founder and president of Darn Tough Vermont the company has noticed that many runners strive for lighter and thinner socks to improve the fit and feel in combi-nation with their shoes leading the Light Cushion line to continue ldquoto grow thanks to technology that offers durability and cush-ion in a light weight sockrdquo
The brand introduced its new No-Show Tab Ultra-Light RunBike socks for men MSRP $14 and women MSRP $14 The ultra-thin sock uses flat jersey construction on the bottom and breathable
Balega Hidden Comfort
Injinji No Show Running Sock
including the No Show Running Sock ldquoWe keep an eye on footwear trends because of course the intention of our product is to make it a better performance experience in a customerrsquos shoerdquo said Deirdre Ostrowski marketing director for Injinji Inc ldquoWe see a lot of the industry as a whole using materials and construction to take advantage of the human bodyrsquos abilities whether itrsquos technology that absorbs the bodyrsquos energy and re-uses it or temperature-controlling fibers You have to really work hard to perfect that fabric choice to make sure that it has the best feel that itrsquos comfortable and that they also have the best performance capabilitiesrdquo
mesh panels on top but are still made with high-density yarns and feature a popular articulated tab introduced at last yearrsquos Outdoor Retailer Sum-mer Market All of the new styles will ship to retail for spring 2014
SmartWoolrsquos 2014 running socks are spearheaded by new entries to its popular PhD line including the PhD Run Ultra Light Micro MSRP $16 and PhD Run Gradu-ated Compression Ultra Light MSRP $38 Both styles utilize ReliaWool technology in high impact areas and the 4Degree elite fit system with two elastics for greater stretch and recovery
Darn Tough Aztec Hiker with the No-Show Tab Ultra-Light
RunBike Sock
Smartwool PhD Run Graduated Compression Ultra Light
Ultra-Wide Wheel - Stabilizes movement
to carve left right and center
Performance Grips - Rubberized non-slip ergonomic grips for
stability control
Kinetic Engine - Carbon Steel Spring turbocharges abdominal and arm workouts
Foam Kneepad - High-Density foam for superior comfort
CARVEyouR
CoRE
AB-CARVERtrade PRO
800 446 7587 | helpimpluscom | wwwabcarverprocom | wwwperfectonlinecom
copy2013 Implus Corporation Perfectreg is a division of Implus Corporation 713
14 SGBWeeklycom | AUGUST 19 2013
Running in nice gear really does seem to make all the differ-ence Wearing clothes that breathe and move with the body that wick moisture provide UV protection and layer with the right warmth-to-weight ratio canrsquot be overstated Trends in apparel for next spring include prints colors construction details re-flectivity and lighter weights
Letrsquos take a jog around the run specialty block and see whatrsquos new for SpringSummer 2014
Editorrsquos Note The full version of this story appeared in the July Issue of SGB magazine
Adidas is introducing the new adidas Energy Enhance sup-port bra MSRP $55 featuring adjustability with maximum sup-port in a revamped sports bra line Adidas has been working on this project for several seasons and believes it is dialed now for retail The company is marketing key go-to every-day favorites for runners ldquoInnovation is part of our heritage and is always im-portant in order to be fresh and relevant in the marketplace In SpringSummer 2014 we have a strong soulful color palette that focuses on colors from the Amazon to help celebrate the World Cup in Brazilrdquo said Kristin Jones merchandise manager adidas Running US ldquoWe want to provide products that are relevant to the high school kid and the young urban runner Itrsquos about lis-tening to runners and understanding their needs and delivering game-changing productsrdquo
By Aaron H Bible
itrsquos ARunneRrsquoS
WorLdtechnology and fit continue to drive innovation in running apparel next year
Brooks womens Pure Project LS
Brooks Running Company is introducing its new PureProject apparel collection The collection includes a jacket shorts pants a womenrsquos seamless bra and various tops for both men and women Understated details go unnoticed until needed such as reflective
yarns woven into the fabrics wind and water repellency thermal-dy-namic benefits and hidden stor-age features The Womens Pure-Project Jacket MSRP $135 has reflective thread woven into the fabric for 360deg retro-reflectivity wind- and water-resistance with breathability a stretch woven cropped hem that fits snug two front vertical zip pockets and one back zip pocket and an over-sized hood The Womenrsquos Pure-Project LS MSRP $70 features moisture-wicking yarn Brooks DNA fabric on the shoulders and sleeves side vertical drawcords and thumbholes The Womenrsquos Seamless Capri MSRP $75 also features Brooks DNA stretch
Photo courtesy Adidas
AUGUST 19 2013 | SGBWeeklycom 15
fabric a seamless compressive fit texture down the side of the legs three pockets in the waistband and an 18-inch inseam
The Menrsquos PureProject Jacket MSRP $160 has reflective thread woven into the fabric for 360deg reflectivity features wind- and wa-ter-resistance with breathability a tailored fit an articulated three-panel hood with drawcord two hand pockets and one left chest pocket The Menrsquos PureProject 9rdquo Woven Short MSRP $75 and PureProject Speed SS MSRP $60 both feature Brooks DNA Adapt-able Fabric optimized for stretch and recovery as well as reflective hits Shorts feature four-way stretch woven shell fabric while the Shirt has seamless construction with body mapped design
New tops as part of the Craft Run Col-lection feature Craft Stay Cool fabric Multi-channel fibers draw sweat away from the body creating an evaporative cooling effect
The Cool Mesh Superlight Singlet with a big-hole design for ventilationcooling is made from polyester and Elastane A light-weight mesh structure uses Hexachan-nel fibers for ventilation and air-cooling keeps users comfortable during exercise MSRP $40 The Cool Concept Cooling Top with Moving Wing Technology for freedom of movement is constructed from Polyester and Elastane Cooling fabric is soft and comfortable against the skin and keeps runners fresh during exercise MSRP $45 The PR Light Tee is soft lightweight and cooling with mesh back and ergonomic fit MSRP $50 The Hybrid Shorts 2-In-1 are lightweight shorts with inner tights ergo-nomic fit and four energy pockets Tight lightweight woven fabric creates a wind- and water-blocking fabric with built-in mechanical stretch to support body move-ment and give a comfortable fit MSRP $80
Eider is bringing its running ap-parel to the US for the first time next year with the Momentum Collection The Target Knit Jacket is a minimalist shell featuring Go-re-Tex Active Knit Cloudy three-layer protection with a heathered look and four-way stretch (that only Adidas and Eider have been granted use of) that gives this jacket a unique aesthetic while providing lightweight protection It has a slimathletic cut and integrated hood The Benz Aero TS MSRP $79 is a quick drying crew neck tee Light-
weight and breathable it features two synthetic fabrics in panel construction to maximize wicking The Tao Tank W MSRP $54 is a lightweight synthetic stylish shirt for active sports Design
elements like a cap sleeve key hole collar fitted drop waist and shaded flat lock stitching set it apart from typical technical apparel The Move Skirt MSRP $59 is performance based without sacrificing feminin-ity Abrasion resistant diagonal flatlock stitching and contrasting heather gray shorts beneath exposed via asymmetrical side slit the Move is a stylish approach to running
New from Isis is the Pronto Top and Curva Run Skort for SpringSummer 2014 The Pronto Top is made of a heathered PulseDri fabric body (92 polyester8 elastane) for moisture management and strategically placed 94 polyester6 elastane stretch mesh for extra ventilation Scalloped cap sleeves and ruching along the sides adds style and a flattering fit The Curva Run Skort is a skirt on the outside with built-in shorts blending performance and style Wayfarer fabric features four-way stretch and light wind and water protec-
tion A 94 polyester6 elastane stretch mesh boy-short liner adds breathability for long runs
Loleumlrsquos cami Betty Top MSRP $60 features a printed front and mesh back with reflective tape at bottom made from Second Skin Pop fabric The short sleeve Kerin Top MSRP $80 follows the same concept with a half-zip in front crop sleeves and mesh in back and features a pocket for water or gels The Talitha Cover-up Jacket MSRP $120 is a long sleeve cardigan style with a back of solid mesh Features Second Skin Pop fabric full-zip with mock neck gathers at front bust three back patch pockets with reflective tape reflective logo and thumbholes at sleeves The Speed Run-ning Skirt MSRP $60 is a skorttennis skirt with fun cuts and color blocking Itrsquos made with recycled stretch momentum fabric fea-tures a zip pocket at side reflective tape and logo at front 13 inches in length The Run Capri MSRP $75 is available as a layering sys-tem with Balance Shorts MSRP $50 or Lively Shorts MSRP $60 on top of printed running capris Mesh inserts provide breathabili-ty features a zip pocket at back of waistband lined gusset at crotch flat seams for comfort shaped fit with mid-rise and reflective logo
Moving Comfortrsquos Switch It Up Collection features lightweight reversible fabric in fun prints backed with saturated solids Reversibility offers value spontaneity and versatility They are also
Craft Cool Concept Cooling Top
Craft Cool Mesh Super Light Singlet
Eider Target Knit Jacket
Eider Benz Aero TS
Isis Pronto Top and Curva Run SkortPhoto courtesy Adidas
16 SGBWeeklycom | AUGUST 19 2013
introducing DriLayer Adapt - a new fabric with stretch and recovery that eliminates the need for hardware in waistbands bra bands and straps The Switch It Up Capri MSRP $60 is reversible from a print to a solid features chafe-free flatlock seams wide Powermesh waistband hidden pocket and ruching at side hem The Dash Sleeveless MSRP $42 is a lightweight tank and layers well over any sports bra An open silhouette enhances performance with freedom of movement and on-trend styling DriLayer Lace
insets are embedded with sustainable bamboo-derived charcoal for odor control and moisture management Three new bra styles in the Secure Collection combine the familiarity of time-tested design with a fashion-forward style featuring ease of fit and hardware-free engineering Highlights include the Switch It Up Racer MSRP $36 reversible and JustRight Racer MSRP $48 both with DriLayer fabrics
The New Balance Ice collection is carrying forward to Spring 2014 featuring cooling technology designed to lower the skinrsquos temperature as an athlete heats up The Hi Viz Beacon Collection is new for Fall 2013 and will also be carried into Spring 2014 The Hi-Viz Beacon Jacket MSRP $175 integrates high-visibility color reflectivity in key areas and glow-in-the-dark luminance The Hi-Viz Beacon jacket is also wind and water resistant with welded front zip pockets The Beacon Jacket ties back to the glow-in-the-dark new green gecko and fiery coral colorways in the Impact Tight MSRP $65 and womenrsquos Capri MSRP $55
Oiselle running for women debuts its first seamless collection for spring ldquoIn development we focused on the pros and cons of seamless garments and feedback from women runners On the pro side they loved the chafe-free construction however on the cons
most styles were seen as too heavy and too snug and did not stay put during exerciserdquo the company said With a new ldquolightweight blend of nylon and polyrdquo the Oiselle Flyte Collection will offer rich heathering and engineered graphics plus durability and a knit that moves sweat to the surface of the fabric Subtle ribbing at the waist helps the garments retain their shape The new collection will be offered in a tank and a long sleeve including thumbholes and a flat ribbed collar
Trail Running from Patagonia is engineered for comfort and performance in a wide range of conditions with bright colors in subtle patterns In Spring 2014 100 percent of the trail running collection is accepted for recycling 58 percent is made from e-fiber fabrics and 25 percent with Bluesign approved fabrics New prod-ucts for men include the Outpacer Shirt MSRP $59 Long Sleeve Outpacer Shirt MSRP $69 Strider Pro Shorts revised MSRP $59 and Nine Trail Knicker Pants MSRP $75 New products for women include the Outpacer Shirt MSRP $59 LS Outpacer Shirt MSRP $69 Strider Skirt MSRP $49 and Velocity Race Shorts MSRP $45 New accessories include a Duckbill Cap MSRP $29 and Duckbill Bucket Hat MSRP $39
The new five-inch inseam Flash Short from Pearl Izumi MSRP $50 feature a waistband designed to sit flat instead of gathering and Transfer Dry fabric that provides moisture transfer and stretch with a soft hand The Flash Short Over Tight MSRP $90 combo streamlines layering with one less waistband and a looser shell A zippered back pocket ankle zippers for easy onoff internal brief for support and a nine-inch shell inseam round out the design For women the W Flash Short MSRP $55 is where performance meets fashion with lightweight four-way stretch Transfer Dry technology and a wide gathered waistband to flatter curves The W Flash Singlet MSRP $40 is a high-performance tank with sig-nature lace mesh and the racerback design allows for maximum shoul-der movement The W Flash Jacket MSRP $100 is wind and water resis-tant with built-in finger warmers and Transfer Dry fabric on the side and underarm for breathability The W Flash Longsleeve MSRP $60 is de-signed for in-between weather days as the combination of long sleeves with the lace mesh helps maintain body temperature The W Flash 2-in-1 Short MSRP $50 is an aggressive
Moving Comfort Switch It Up Capri
New Balance Hi Viz Beacon Jacket
Oiselle Fly Tank
Pearl Izumi Flash Short Over Tight
AUGUST 19 2013 | SGBWeeklycom 17
performance piece featuring a boy short with moisture-wicking mesh lace and Transfer Dry with a bit of compression and a zip-pered back pocket
Puma running apparel is introducing the PR Pure NightCat Jacket - everything you need but nothing you dont for both day and night as the company recognizes the importance of visibil-ity Features include laser cut ventila-tion that adds breathability but not extra material anatomically shaped collar that follows the hairline to re-duce friction and reflective threads integrated into the woven jacket for 360-degree reflectivity Similar to the NightCat jacket the PR Pure NightCat Short includes reflective threads wo-
ven into the fabric for total visibility Minimal and breathable fab-ric is used to achieve comfort ldquoSpecifically for our Running and Training category Puma is focusing a lot on technical and design innovation For Puma performance this season our products are bold and innovative contemporary in design and joyful in spiritrdquo said Pumarsquos Michelle Perrault
Salomonrsquos EXO S-Lab Menrsquos Zip Tee MSRP $110 provides pos-tural support to the chest and upper body with reflective branding on the front and back Made from actiLite3D Stretch and actiLite Stretch Mesh Cocona it includes a half-zip with stay down puller flatlock seams and a breathable skin fit The S-Lab Menrsquos Sense Short MSRP $150 are minimalist actiLite Pro running shorts with an inner brief Reflective brand-ing adds safety and ClimaUV 50+ provides sun protection The Sky Tee MSRP $75 for men and women is for mountain trail runners and is specifically de-signed to pair with a Salomon S-Lab Advanced Skin Hydro 12 Set pack ldquoThis is a first for a tee and a pack to be designed to work in unison for better comfort fit and breathabilityrdquo the company said The Park WP Jacket is designed as a versatile urban daily training jacket As a part of Salomonrsquos Citytrail line this Climapro jacket is light breathable and waterproof and includes an earphone hole in the chest pocket
From Saucony comes the Packable Fade Vest MSRP $65 with its hooded zip front and
ombre fade colorways It features a vented back and drop tail is water resistant and packs into its own pocket The Daybreak Long Sleeve MSRP $48 is made from super soft burnout fabric is breath-able and features a long lean fit The Scoot LX Capri MSRP $50 is new in PowerKnit EX for maximum support and has a wide waist-band and hidden front pocket
The Transition Hoody MSRP $50 is made from highly breath-able Radius tech mesh and features ruching at the waist and top of hood a back zippered storage pocket and shaped sleeve openings with thumbholes The Bullet Tight Short MSRP $48 feature ldquocool smooth Power luxe fabric a wide flattering waistbandrdquo and zip-pered back storage pocket and side cargo pockets
The SmartWool Womenrsquos PhD Seamless Bikini MSRP $32 features knit-in graphics mid-rise and seamless construction with a wide covered elas-tic waistband for a feminine and flat-tering fit Varied knit textures promote ventilation and body-enhancing fit made from 79 percent Merino wool 15 percent Nylon and 6 percent Elastane The Womenrsquos PhD Run Short Sleeve V-Neck MSRP $85 features a semi-form fit UPF 30 and seamless construction Varied knit textures in body-mapped heat and sweat zones provide extra ventilation and 360-degree reflectivity aids visibility The Menrsquos PhD 2-in-1
Run Short MSRP $90 features a woven outer short with Merino interior short tight to provide support seamlessly constructed with knit-in ventilation in high heat zones Outer short is made from 100 percent recycled polyester inner short is 79 percent Merino18 percent Ny-lon3 percent Elastane The new Menrsquos PhD Run Long Sleeve Crew MSRP $95 features a semi-form fit UPF 30 and seamless con-struction and body mapping Made from 85 percent Merino wool and 15 percent Nylon ldquoFor Spring 2014 compared to Spring 2013 we took even more feedback from runners and improved most of the styles by placing a greater emphasis on thermal body mappingrdquo said Sara Yoder product line manager for SmartWool womenrsquos per-formance clothing
For Spring 2014 Zoot Sports will focus on its Icefil technology (a multi-functional UPF 50 ldquointelligentrdquo mois-ture-sensitive fabric) to keep runners cool There are 14 styles in the Zoot Ultra Run Icefil line including Womenrsquos Ul-tra Icefil Singlet MSRP $38 and Ultra Run Icefil 3rdquo Short MSRP $45 Menrsquos Ultra Icefil Tee MSRP $45 and Ultra Run Icefil 6rdquo Short MSRP $40 Other styles include the Womenrsquos Ultra Icefil Tank Ultra Icefil Tee Ultra Run Icefil 2rdquo Short and Ultra Run Icefil 2-1 3rdquo Short and Menrsquos Ultra Icefil Singlet Ul-tra Icefil Sleeveless Tee Ultra Icefil Mesh Tee Ultra Run Icefil 3rdquo Short Ultra Run Icefil 2-1 3rdquo Short and Ultra Run Icefil 8rdquo Short
Puma NightCat Jacket
Saucony Packable Fade Vest Daybreak Long Sleeve and Scoot LX Capri
SmartWool Run Short Sleeve V-Neck
Zoot Menrsquos Ultra Icefil Tee
CALENDARFor full year calendar go to sportsonesourcecomevents
tr
Ad
e A
ss
oc
iAt
ion
s |
Bu
Yin
G G
ro
uP
s
AUGUST
17-19 Atlanta Shoe Market Atlanta GA
19-21 PGA expo Las Vegas NV
19-21 MAGIC Las Vegas NV
SEPTEMBER
5 Surf expo Board Demo Day orlando FL
6-8 Surf expo orlando FL
8-10 NBS Fall Semi-Annual Market Fort Worth tX
16-19 Worldwide Spring Show Reno NV
18-19 health amp Fitness Business expo Las Vegas NV
18-20 Interbike International trade expo Las Vegas NV
25-26 Sports amp Fitness Industry Assoc Industry Leaders Summit Baltimore MD
26-28 Imprinted Sportswear Show (ISS) Ft Worth tX 30-2 oIA Rendezvous San Diego CA
OCTOBER
10-11 the Retailing Summit Dallas tX
29-31 Sport Source Asia hong Kong
29-1 NASGW expo Grapevine tX
NOVEMBER
1-3 NBS Fall Athletic Market Austin tX
5-7 tAG FallWinter Show St Louis Mo
15-17 ADA Fall Show San Antonio tX
24-26 Sports Inc Athletic Show Las Vegas NV
Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom
National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg
National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg
Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom
Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg
Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg
Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg
Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom
Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom
Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com
Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
DECEMBER
2-4 eoRA Se Winter Market Asheville NC
3-4 WWSRA NW early Preview Seattle WA
3-5 MRA December Market Lansing MI
4-6 FFANY New York NY
10-11 eoRA FLA Winter Market Punta Gorda FL
10-11 WWSRA NorCal early Preview tBA
11-12 Atlanta Shoe Market Atlanta GA
JANUARY
6-8 AtA Show Nashville tN
7-9 MWSRA January Show Madison WI
7-9 WWSRA Rocky Mtn Preview Denver Co
7-9 WWSRA Northwest Preview Portland oR
9-11 Surf expo orlando FL
13-14 WWSRA Intermountain Preview Salt Lake City ut
13-15 WWSRA NorCal early Preview Reno NV
14-17 Shot Show Las Vegas NV
15-18 NBS Winter-Specialty Market Fort Worth tX
16-18 Sports Licensing amp tailgate Show Las Vegas NV
17-19 Imprinted Sportswear Show (ISS) Long Beach CA
21 oRWM Demo Day tBA
22-25 outdoor Retailer Winter Market Salt Lake City ut
30-2 SIA Snow Show Denver Co
18 SGBWeeklycom | AUGUST 19 2013
September 25-26 2013
The Four Seasons HotelBaltimore MD
INAUGURAL
FORUM ADDRESSING GLOBAL CHALLENGES FACING SPORTS amp FITNESS EXECUTIVES
2013 FEATURED SPEAKERS
Use code SGBILS913 by September 2 to receive the Early Bird Member rateFor more INFORMATION or to REGISTER
visit wwwSFIAorgils or call 3014956321
TheSFIA ILS2013
LISA BAIRDChief Marketing OfficerUS Olympic Committee
SCOTT BAXTERPresident Jeanswear Americas amp ImagewearVF Corp
KEVIN PLANKCEO amp FounderUnder Armour
JEFFREY ROSENSWEIGDirector of the Global Perspectives ProgramEmory University
ERIC GRUMBANExecutive Vice PresidentNFL
ROB DEMARTINIPresident amp CEONew Balance
AURET VAN HEERDENPresident amp CEO Fair Labor Association
BOB PUCCINISFIA ChairmanPresidentMizuno USA
SAL LAROCCAExecutive Vice PresidentNBA
JOE PELLEGRINIManaging Director Co-Head Consumer amp Retail GroupRW Baird amp Co
JIM PISANIPresidentVF Licensed Sports Group
HUGO MALANPresident Fitness Sporting Goods amp ToysSears Holdings
TIM BROSNANExecutive Vice PresidentMLB
TOM FARREYDirector of Sports amp Society Program Emmy Award Winning ReporterAspen Institute ESPN
ROBERT REISSForbes ColumnistHost of ldquoThe CEO Showrdquo
TED LEONSISFounder Chairman Majority Owner amp CEOMonumental Sports amp Entertainment
MARK YOURCALENDARS
Summer Market AUGUST 6-9 2014
Open Air Demo AUGUST 5 2014
Winter Market JANUARY 22-25 2014
All Mountain Demo JANUARY 21 2014
Ultra-Wide Wheel - Stabilizes movement
to carve left right and center
Performance Grips - Rubberized non-slip ergonomic grips for
stability control
Kinetic Engine - Carbon Steel Spring turbocharges abdominal and arm workouts
Foam Kneepad - High-Density foam for superior comfort
CARVEyouR
CoRE
AB-CARVERtrade PRO
800 446 7587 | helpimpluscom | wwwabcarverprocom | wwwperfectonlinecom
copy2013 Implus Corporation Perfectreg is a division of Implus Corporation 713
14 SGBWeeklycom | AUGUST 19 2013
Running in nice gear really does seem to make all the differ-ence Wearing clothes that breathe and move with the body that wick moisture provide UV protection and layer with the right warmth-to-weight ratio canrsquot be overstated Trends in apparel for next spring include prints colors construction details re-flectivity and lighter weights
Letrsquos take a jog around the run specialty block and see whatrsquos new for SpringSummer 2014
Editorrsquos Note The full version of this story appeared in the July Issue of SGB magazine
Adidas is introducing the new adidas Energy Enhance sup-port bra MSRP $55 featuring adjustability with maximum sup-port in a revamped sports bra line Adidas has been working on this project for several seasons and believes it is dialed now for retail The company is marketing key go-to every-day favorites for runners ldquoInnovation is part of our heritage and is always im-portant in order to be fresh and relevant in the marketplace In SpringSummer 2014 we have a strong soulful color palette that focuses on colors from the Amazon to help celebrate the World Cup in Brazilrdquo said Kristin Jones merchandise manager adidas Running US ldquoWe want to provide products that are relevant to the high school kid and the young urban runner Itrsquos about lis-tening to runners and understanding their needs and delivering game-changing productsrdquo
By Aaron H Bible
itrsquos ARunneRrsquoS
WorLdtechnology and fit continue to drive innovation in running apparel next year
Brooks womens Pure Project LS
Brooks Running Company is introducing its new PureProject apparel collection The collection includes a jacket shorts pants a womenrsquos seamless bra and various tops for both men and women Understated details go unnoticed until needed such as reflective
yarns woven into the fabrics wind and water repellency thermal-dy-namic benefits and hidden stor-age features The Womens Pure-Project Jacket MSRP $135 has reflective thread woven into the fabric for 360deg retro-reflectivity wind- and water-resistance with breathability a stretch woven cropped hem that fits snug two front vertical zip pockets and one back zip pocket and an over-sized hood The Womenrsquos Pure-Project LS MSRP $70 features moisture-wicking yarn Brooks DNA fabric on the shoulders and sleeves side vertical drawcords and thumbholes The Womenrsquos Seamless Capri MSRP $75 also features Brooks DNA stretch
Photo courtesy Adidas
AUGUST 19 2013 | SGBWeeklycom 15
fabric a seamless compressive fit texture down the side of the legs three pockets in the waistband and an 18-inch inseam
The Menrsquos PureProject Jacket MSRP $160 has reflective thread woven into the fabric for 360deg reflectivity features wind- and wa-ter-resistance with breathability a tailored fit an articulated three-panel hood with drawcord two hand pockets and one left chest pocket The Menrsquos PureProject 9rdquo Woven Short MSRP $75 and PureProject Speed SS MSRP $60 both feature Brooks DNA Adapt-able Fabric optimized for stretch and recovery as well as reflective hits Shorts feature four-way stretch woven shell fabric while the Shirt has seamless construction with body mapped design
New tops as part of the Craft Run Col-lection feature Craft Stay Cool fabric Multi-channel fibers draw sweat away from the body creating an evaporative cooling effect
The Cool Mesh Superlight Singlet with a big-hole design for ventilationcooling is made from polyester and Elastane A light-weight mesh structure uses Hexachan-nel fibers for ventilation and air-cooling keeps users comfortable during exercise MSRP $40 The Cool Concept Cooling Top with Moving Wing Technology for freedom of movement is constructed from Polyester and Elastane Cooling fabric is soft and comfortable against the skin and keeps runners fresh during exercise MSRP $45 The PR Light Tee is soft lightweight and cooling with mesh back and ergonomic fit MSRP $50 The Hybrid Shorts 2-In-1 are lightweight shorts with inner tights ergo-nomic fit and four energy pockets Tight lightweight woven fabric creates a wind- and water-blocking fabric with built-in mechanical stretch to support body move-ment and give a comfortable fit MSRP $80
Eider is bringing its running ap-parel to the US for the first time next year with the Momentum Collection The Target Knit Jacket is a minimalist shell featuring Go-re-Tex Active Knit Cloudy three-layer protection with a heathered look and four-way stretch (that only Adidas and Eider have been granted use of) that gives this jacket a unique aesthetic while providing lightweight protection It has a slimathletic cut and integrated hood The Benz Aero TS MSRP $79 is a quick drying crew neck tee Light-
weight and breathable it features two synthetic fabrics in panel construction to maximize wicking The Tao Tank W MSRP $54 is a lightweight synthetic stylish shirt for active sports Design
elements like a cap sleeve key hole collar fitted drop waist and shaded flat lock stitching set it apart from typical technical apparel The Move Skirt MSRP $59 is performance based without sacrificing feminin-ity Abrasion resistant diagonal flatlock stitching and contrasting heather gray shorts beneath exposed via asymmetrical side slit the Move is a stylish approach to running
New from Isis is the Pronto Top and Curva Run Skort for SpringSummer 2014 The Pronto Top is made of a heathered PulseDri fabric body (92 polyester8 elastane) for moisture management and strategically placed 94 polyester6 elastane stretch mesh for extra ventilation Scalloped cap sleeves and ruching along the sides adds style and a flattering fit The Curva Run Skort is a skirt on the outside with built-in shorts blending performance and style Wayfarer fabric features four-way stretch and light wind and water protec-
tion A 94 polyester6 elastane stretch mesh boy-short liner adds breathability for long runs
Loleumlrsquos cami Betty Top MSRP $60 features a printed front and mesh back with reflective tape at bottom made from Second Skin Pop fabric The short sleeve Kerin Top MSRP $80 follows the same concept with a half-zip in front crop sleeves and mesh in back and features a pocket for water or gels The Talitha Cover-up Jacket MSRP $120 is a long sleeve cardigan style with a back of solid mesh Features Second Skin Pop fabric full-zip with mock neck gathers at front bust three back patch pockets with reflective tape reflective logo and thumbholes at sleeves The Speed Run-ning Skirt MSRP $60 is a skorttennis skirt with fun cuts and color blocking Itrsquos made with recycled stretch momentum fabric fea-tures a zip pocket at side reflective tape and logo at front 13 inches in length The Run Capri MSRP $75 is available as a layering sys-tem with Balance Shorts MSRP $50 or Lively Shorts MSRP $60 on top of printed running capris Mesh inserts provide breathabili-ty features a zip pocket at back of waistband lined gusset at crotch flat seams for comfort shaped fit with mid-rise and reflective logo
Moving Comfortrsquos Switch It Up Collection features lightweight reversible fabric in fun prints backed with saturated solids Reversibility offers value spontaneity and versatility They are also
Craft Cool Concept Cooling Top
Craft Cool Mesh Super Light Singlet
Eider Target Knit Jacket
Eider Benz Aero TS
Isis Pronto Top and Curva Run SkortPhoto courtesy Adidas
16 SGBWeeklycom | AUGUST 19 2013
introducing DriLayer Adapt - a new fabric with stretch and recovery that eliminates the need for hardware in waistbands bra bands and straps The Switch It Up Capri MSRP $60 is reversible from a print to a solid features chafe-free flatlock seams wide Powermesh waistband hidden pocket and ruching at side hem The Dash Sleeveless MSRP $42 is a lightweight tank and layers well over any sports bra An open silhouette enhances performance with freedom of movement and on-trend styling DriLayer Lace
insets are embedded with sustainable bamboo-derived charcoal for odor control and moisture management Three new bra styles in the Secure Collection combine the familiarity of time-tested design with a fashion-forward style featuring ease of fit and hardware-free engineering Highlights include the Switch It Up Racer MSRP $36 reversible and JustRight Racer MSRP $48 both with DriLayer fabrics
The New Balance Ice collection is carrying forward to Spring 2014 featuring cooling technology designed to lower the skinrsquos temperature as an athlete heats up The Hi Viz Beacon Collection is new for Fall 2013 and will also be carried into Spring 2014 The Hi-Viz Beacon Jacket MSRP $175 integrates high-visibility color reflectivity in key areas and glow-in-the-dark luminance The Hi-Viz Beacon jacket is also wind and water resistant with welded front zip pockets The Beacon Jacket ties back to the glow-in-the-dark new green gecko and fiery coral colorways in the Impact Tight MSRP $65 and womenrsquos Capri MSRP $55
Oiselle running for women debuts its first seamless collection for spring ldquoIn development we focused on the pros and cons of seamless garments and feedback from women runners On the pro side they loved the chafe-free construction however on the cons
most styles were seen as too heavy and too snug and did not stay put during exerciserdquo the company said With a new ldquolightweight blend of nylon and polyrdquo the Oiselle Flyte Collection will offer rich heathering and engineered graphics plus durability and a knit that moves sweat to the surface of the fabric Subtle ribbing at the waist helps the garments retain their shape The new collection will be offered in a tank and a long sleeve including thumbholes and a flat ribbed collar
Trail Running from Patagonia is engineered for comfort and performance in a wide range of conditions with bright colors in subtle patterns In Spring 2014 100 percent of the trail running collection is accepted for recycling 58 percent is made from e-fiber fabrics and 25 percent with Bluesign approved fabrics New prod-ucts for men include the Outpacer Shirt MSRP $59 Long Sleeve Outpacer Shirt MSRP $69 Strider Pro Shorts revised MSRP $59 and Nine Trail Knicker Pants MSRP $75 New products for women include the Outpacer Shirt MSRP $59 LS Outpacer Shirt MSRP $69 Strider Skirt MSRP $49 and Velocity Race Shorts MSRP $45 New accessories include a Duckbill Cap MSRP $29 and Duckbill Bucket Hat MSRP $39
The new five-inch inseam Flash Short from Pearl Izumi MSRP $50 feature a waistband designed to sit flat instead of gathering and Transfer Dry fabric that provides moisture transfer and stretch with a soft hand The Flash Short Over Tight MSRP $90 combo streamlines layering with one less waistband and a looser shell A zippered back pocket ankle zippers for easy onoff internal brief for support and a nine-inch shell inseam round out the design For women the W Flash Short MSRP $55 is where performance meets fashion with lightweight four-way stretch Transfer Dry technology and a wide gathered waistband to flatter curves The W Flash Singlet MSRP $40 is a high-performance tank with sig-nature lace mesh and the racerback design allows for maximum shoul-der movement The W Flash Jacket MSRP $100 is wind and water resis-tant with built-in finger warmers and Transfer Dry fabric on the side and underarm for breathability The W Flash Longsleeve MSRP $60 is de-signed for in-between weather days as the combination of long sleeves with the lace mesh helps maintain body temperature The W Flash 2-in-1 Short MSRP $50 is an aggressive
Moving Comfort Switch It Up Capri
New Balance Hi Viz Beacon Jacket
Oiselle Fly Tank
Pearl Izumi Flash Short Over Tight
AUGUST 19 2013 | SGBWeeklycom 17
performance piece featuring a boy short with moisture-wicking mesh lace and Transfer Dry with a bit of compression and a zip-pered back pocket
Puma running apparel is introducing the PR Pure NightCat Jacket - everything you need but nothing you dont for both day and night as the company recognizes the importance of visibil-ity Features include laser cut ventila-tion that adds breathability but not extra material anatomically shaped collar that follows the hairline to re-duce friction and reflective threads integrated into the woven jacket for 360-degree reflectivity Similar to the NightCat jacket the PR Pure NightCat Short includes reflective threads wo-
ven into the fabric for total visibility Minimal and breathable fab-ric is used to achieve comfort ldquoSpecifically for our Running and Training category Puma is focusing a lot on technical and design innovation For Puma performance this season our products are bold and innovative contemporary in design and joyful in spiritrdquo said Pumarsquos Michelle Perrault
Salomonrsquos EXO S-Lab Menrsquos Zip Tee MSRP $110 provides pos-tural support to the chest and upper body with reflective branding on the front and back Made from actiLite3D Stretch and actiLite Stretch Mesh Cocona it includes a half-zip with stay down puller flatlock seams and a breathable skin fit The S-Lab Menrsquos Sense Short MSRP $150 are minimalist actiLite Pro running shorts with an inner brief Reflective brand-ing adds safety and ClimaUV 50+ provides sun protection The Sky Tee MSRP $75 for men and women is for mountain trail runners and is specifically de-signed to pair with a Salomon S-Lab Advanced Skin Hydro 12 Set pack ldquoThis is a first for a tee and a pack to be designed to work in unison for better comfort fit and breathabilityrdquo the company said The Park WP Jacket is designed as a versatile urban daily training jacket As a part of Salomonrsquos Citytrail line this Climapro jacket is light breathable and waterproof and includes an earphone hole in the chest pocket
From Saucony comes the Packable Fade Vest MSRP $65 with its hooded zip front and
ombre fade colorways It features a vented back and drop tail is water resistant and packs into its own pocket The Daybreak Long Sleeve MSRP $48 is made from super soft burnout fabric is breath-able and features a long lean fit The Scoot LX Capri MSRP $50 is new in PowerKnit EX for maximum support and has a wide waist-band and hidden front pocket
The Transition Hoody MSRP $50 is made from highly breath-able Radius tech mesh and features ruching at the waist and top of hood a back zippered storage pocket and shaped sleeve openings with thumbholes The Bullet Tight Short MSRP $48 feature ldquocool smooth Power luxe fabric a wide flattering waistbandrdquo and zip-pered back storage pocket and side cargo pockets
The SmartWool Womenrsquos PhD Seamless Bikini MSRP $32 features knit-in graphics mid-rise and seamless construction with a wide covered elas-tic waistband for a feminine and flat-tering fit Varied knit textures promote ventilation and body-enhancing fit made from 79 percent Merino wool 15 percent Nylon and 6 percent Elastane The Womenrsquos PhD Run Short Sleeve V-Neck MSRP $85 features a semi-form fit UPF 30 and seamless construction Varied knit textures in body-mapped heat and sweat zones provide extra ventilation and 360-degree reflectivity aids visibility The Menrsquos PhD 2-in-1
Run Short MSRP $90 features a woven outer short with Merino interior short tight to provide support seamlessly constructed with knit-in ventilation in high heat zones Outer short is made from 100 percent recycled polyester inner short is 79 percent Merino18 percent Ny-lon3 percent Elastane The new Menrsquos PhD Run Long Sleeve Crew MSRP $95 features a semi-form fit UPF 30 and seamless con-struction and body mapping Made from 85 percent Merino wool and 15 percent Nylon ldquoFor Spring 2014 compared to Spring 2013 we took even more feedback from runners and improved most of the styles by placing a greater emphasis on thermal body mappingrdquo said Sara Yoder product line manager for SmartWool womenrsquos per-formance clothing
For Spring 2014 Zoot Sports will focus on its Icefil technology (a multi-functional UPF 50 ldquointelligentrdquo mois-ture-sensitive fabric) to keep runners cool There are 14 styles in the Zoot Ultra Run Icefil line including Womenrsquos Ul-tra Icefil Singlet MSRP $38 and Ultra Run Icefil 3rdquo Short MSRP $45 Menrsquos Ultra Icefil Tee MSRP $45 and Ultra Run Icefil 6rdquo Short MSRP $40 Other styles include the Womenrsquos Ultra Icefil Tank Ultra Icefil Tee Ultra Run Icefil 2rdquo Short and Ultra Run Icefil 2-1 3rdquo Short and Menrsquos Ultra Icefil Singlet Ul-tra Icefil Sleeveless Tee Ultra Icefil Mesh Tee Ultra Run Icefil 3rdquo Short Ultra Run Icefil 2-1 3rdquo Short and Ultra Run Icefil 8rdquo Short
Puma NightCat Jacket
Saucony Packable Fade Vest Daybreak Long Sleeve and Scoot LX Capri
SmartWool Run Short Sleeve V-Neck
Zoot Menrsquos Ultra Icefil Tee
CALENDARFor full year calendar go to sportsonesourcecomevents
tr
Ad
e A
ss
oc
iAt
ion
s |
Bu
Yin
G G
ro
uP
s
AUGUST
17-19 Atlanta Shoe Market Atlanta GA
19-21 PGA expo Las Vegas NV
19-21 MAGIC Las Vegas NV
SEPTEMBER
5 Surf expo Board Demo Day orlando FL
6-8 Surf expo orlando FL
8-10 NBS Fall Semi-Annual Market Fort Worth tX
16-19 Worldwide Spring Show Reno NV
18-19 health amp Fitness Business expo Las Vegas NV
18-20 Interbike International trade expo Las Vegas NV
25-26 Sports amp Fitness Industry Assoc Industry Leaders Summit Baltimore MD
26-28 Imprinted Sportswear Show (ISS) Ft Worth tX 30-2 oIA Rendezvous San Diego CA
OCTOBER
10-11 the Retailing Summit Dallas tX
29-31 Sport Source Asia hong Kong
29-1 NASGW expo Grapevine tX
NOVEMBER
1-3 NBS Fall Athletic Market Austin tX
5-7 tAG FallWinter Show St Louis Mo
15-17 ADA Fall Show San Antonio tX
24-26 Sports Inc Athletic Show Las Vegas NV
Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom
National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg
National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg
Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom
Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg
Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg
Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg
Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom
Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom
Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com
Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
DECEMBER
2-4 eoRA Se Winter Market Asheville NC
3-4 WWSRA NW early Preview Seattle WA
3-5 MRA December Market Lansing MI
4-6 FFANY New York NY
10-11 eoRA FLA Winter Market Punta Gorda FL
10-11 WWSRA NorCal early Preview tBA
11-12 Atlanta Shoe Market Atlanta GA
JANUARY
6-8 AtA Show Nashville tN
7-9 MWSRA January Show Madison WI
7-9 WWSRA Rocky Mtn Preview Denver Co
7-9 WWSRA Northwest Preview Portland oR
9-11 Surf expo orlando FL
13-14 WWSRA Intermountain Preview Salt Lake City ut
13-15 WWSRA NorCal early Preview Reno NV
14-17 Shot Show Las Vegas NV
15-18 NBS Winter-Specialty Market Fort Worth tX
16-18 Sports Licensing amp tailgate Show Las Vegas NV
17-19 Imprinted Sportswear Show (ISS) Long Beach CA
21 oRWM Demo Day tBA
22-25 outdoor Retailer Winter Market Salt Lake City ut
30-2 SIA Snow Show Denver Co
18 SGBWeeklycom | AUGUST 19 2013
September 25-26 2013
The Four Seasons HotelBaltimore MD
INAUGURAL
FORUM ADDRESSING GLOBAL CHALLENGES FACING SPORTS amp FITNESS EXECUTIVES
2013 FEATURED SPEAKERS
Use code SGBILS913 by September 2 to receive the Early Bird Member rateFor more INFORMATION or to REGISTER
visit wwwSFIAorgils or call 3014956321
TheSFIA ILS2013
LISA BAIRDChief Marketing OfficerUS Olympic Committee
SCOTT BAXTERPresident Jeanswear Americas amp ImagewearVF Corp
KEVIN PLANKCEO amp FounderUnder Armour
JEFFREY ROSENSWEIGDirector of the Global Perspectives ProgramEmory University
ERIC GRUMBANExecutive Vice PresidentNFL
ROB DEMARTINIPresident amp CEONew Balance
AURET VAN HEERDENPresident amp CEO Fair Labor Association
BOB PUCCINISFIA ChairmanPresidentMizuno USA
SAL LAROCCAExecutive Vice PresidentNBA
JOE PELLEGRINIManaging Director Co-Head Consumer amp Retail GroupRW Baird amp Co
JIM PISANIPresidentVF Licensed Sports Group
HUGO MALANPresident Fitness Sporting Goods amp ToysSears Holdings
TIM BROSNANExecutive Vice PresidentMLB
TOM FARREYDirector of Sports amp Society Program Emmy Award Winning ReporterAspen Institute ESPN
ROBERT REISSForbes ColumnistHost of ldquoThe CEO Showrdquo
TED LEONSISFounder Chairman Majority Owner amp CEOMonumental Sports amp Entertainment
MARK YOURCALENDARS
Summer Market AUGUST 6-9 2014
Open Air Demo AUGUST 5 2014
Winter Market JANUARY 22-25 2014
All Mountain Demo JANUARY 21 2014
14 SGBWeeklycom | AUGUST 19 2013
Running in nice gear really does seem to make all the differ-ence Wearing clothes that breathe and move with the body that wick moisture provide UV protection and layer with the right warmth-to-weight ratio canrsquot be overstated Trends in apparel for next spring include prints colors construction details re-flectivity and lighter weights
Letrsquos take a jog around the run specialty block and see whatrsquos new for SpringSummer 2014
Editorrsquos Note The full version of this story appeared in the July Issue of SGB magazine
Adidas is introducing the new adidas Energy Enhance sup-port bra MSRP $55 featuring adjustability with maximum sup-port in a revamped sports bra line Adidas has been working on this project for several seasons and believes it is dialed now for retail The company is marketing key go-to every-day favorites for runners ldquoInnovation is part of our heritage and is always im-portant in order to be fresh and relevant in the marketplace In SpringSummer 2014 we have a strong soulful color palette that focuses on colors from the Amazon to help celebrate the World Cup in Brazilrdquo said Kristin Jones merchandise manager adidas Running US ldquoWe want to provide products that are relevant to the high school kid and the young urban runner Itrsquos about lis-tening to runners and understanding their needs and delivering game-changing productsrdquo
By Aaron H Bible
itrsquos ARunneRrsquoS
WorLdtechnology and fit continue to drive innovation in running apparel next year
Brooks womens Pure Project LS
Brooks Running Company is introducing its new PureProject apparel collection The collection includes a jacket shorts pants a womenrsquos seamless bra and various tops for both men and women Understated details go unnoticed until needed such as reflective
yarns woven into the fabrics wind and water repellency thermal-dy-namic benefits and hidden stor-age features The Womens Pure-Project Jacket MSRP $135 has reflective thread woven into the fabric for 360deg retro-reflectivity wind- and water-resistance with breathability a stretch woven cropped hem that fits snug two front vertical zip pockets and one back zip pocket and an over-sized hood The Womenrsquos Pure-Project LS MSRP $70 features moisture-wicking yarn Brooks DNA fabric on the shoulders and sleeves side vertical drawcords and thumbholes The Womenrsquos Seamless Capri MSRP $75 also features Brooks DNA stretch
Photo courtesy Adidas
AUGUST 19 2013 | SGBWeeklycom 15
fabric a seamless compressive fit texture down the side of the legs three pockets in the waistband and an 18-inch inseam
The Menrsquos PureProject Jacket MSRP $160 has reflective thread woven into the fabric for 360deg reflectivity features wind- and wa-ter-resistance with breathability a tailored fit an articulated three-panel hood with drawcord two hand pockets and one left chest pocket The Menrsquos PureProject 9rdquo Woven Short MSRP $75 and PureProject Speed SS MSRP $60 both feature Brooks DNA Adapt-able Fabric optimized for stretch and recovery as well as reflective hits Shorts feature four-way stretch woven shell fabric while the Shirt has seamless construction with body mapped design
New tops as part of the Craft Run Col-lection feature Craft Stay Cool fabric Multi-channel fibers draw sweat away from the body creating an evaporative cooling effect
The Cool Mesh Superlight Singlet with a big-hole design for ventilationcooling is made from polyester and Elastane A light-weight mesh structure uses Hexachan-nel fibers for ventilation and air-cooling keeps users comfortable during exercise MSRP $40 The Cool Concept Cooling Top with Moving Wing Technology for freedom of movement is constructed from Polyester and Elastane Cooling fabric is soft and comfortable against the skin and keeps runners fresh during exercise MSRP $45 The PR Light Tee is soft lightweight and cooling with mesh back and ergonomic fit MSRP $50 The Hybrid Shorts 2-In-1 are lightweight shorts with inner tights ergo-nomic fit and four energy pockets Tight lightweight woven fabric creates a wind- and water-blocking fabric with built-in mechanical stretch to support body move-ment and give a comfortable fit MSRP $80
Eider is bringing its running ap-parel to the US for the first time next year with the Momentum Collection The Target Knit Jacket is a minimalist shell featuring Go-re-Tex Active Knit Cloudy three-layer protection with a heathered look and four-way stretch (that only Adidas and Eider have been granted use of) that gives this jacket a unique aesthetic while providing lightweight protection It has a slimathletic cut and integrated hood The Benz Aero TS MSRP $79 is a quick drying crew neck tee Light-
weight and breathable it features two synthetic fabrics in panel construction to maximize wicking The Tao Tank W MSRP $54 is a lightweight synthetic stylish shirt for active sports Design
elements like a cap sleeve key hole collar fitted drop waist and shaded flat lock stitching set it apart from typical technical apparel The Move Skirt MSRP $59 is performance based without sacrificing feminin-ity Abrasion resistant diagonal flatlock stitching and contrasting heather gray shorts beneath exposed via asymmetrical side slit the Move is a stylish approach to running
New from Isis is the Pronto Top and Curva Run Skort for SpringSummer 2014 The Pronto Top is made of a heathered PulseDri fabric body (92 polyester8 elastane) for moisture management and strategically placed 94 polyester6 elastane stretch mesh for extra ventilation Scalloped cap sleeves and ruching along the sides adds style and a flattering fit The Curva Run Skort is a skirt on the outside with built-in shorts blending performance and style Wayfarer fabric features four-way stretch and light wind and water protec-
tion A 94 polyester6 elastane stretch mesh boy-short liner adds breathability for long runs
Loleumlrsquos cami Betty Top MSRP $60 features a printed front and mesh back with reflective tape at bottom made from Second Skin Pop fabric The short sleeve Kerin Top MSRP $80 follows the same concept with a half-zip in front crop sleeves and mesh in back and features a pocket for water or gels The Talitha Cover-up Jacket MSRP $120 is a long sleeve cardigan style with a back of solid mesh Features Second Skin Pop fabric full-zip with mock neck gathers at front bust three back patch pockets with reflective tape reflective logo and thumbholes at sleeves The Speed Run-ning Skirt MSRP $60 is a skorttennis skirt with fun cuts and color blocking Itrsquos made with recycled stretch momentum fabric fea-tures a zip pocket at side reflective tape and logo at front 13 inches in length The Run Capri MSRP $75 is available as a layering sys-tem with Balance Shorts MSRP $50 or Lively Shorts MSRP $60 on top of printed running capris Mesh inserts provide breathabili-ty features a zip pocket at back of waistband lined gusset at crotch flat seams for comfort shaped fit with mid-rise and reflective logo
Moving Comfortrsquos Switch It Up Collection features lightweight reversible fabric in fun prints backed with saturated solids Reversibility offers value spontaneity and versatility They are also
Craft Cool Concept Cooling Top
Craft Cool Mesh Super Light Singlet
Eider Target Knit Jacket
Eider Benz Aero TS
Isis Pronto Top and Curva Run SkortPhoto courtesy Adidas
16 SGBWeeklycom | AUGUST 19 2013
introducing DriLayer Adapt - a new fabric with stretch and recovery that eliminates the need for hardware in waistbands bra bands and straps The Switch It Up Capri MSRP $60 is reversible from a print to a solid features chafe-free flatlock seams wide Powermesh waistband hidden pocket and ruching at side hem The Dash Sleeveless MSRP $42 is a lightweight tank and layers well over any sports bra An open silhouette enhances performance with freedom of movement and on-trend styling DriLayer Lace
insets are embedded with sustainable bamboo-derived charcoal for odor control and moisture management Three new bra styles in the Secure Collection combine the familiarity of time-tested design with a fashion-forward style featuring ease of fit and hardware-free engineering Highlights include the Switch It Up Racer MSRP $36 reversible and JustRight Racer MSRP $48 both with DriLayer fabrics
The New Balance Ice collection is carrying forward to Spring 2014 featuring cooling technology designed to lower the skinrsquos temperature as an athlete heats up The Hi Viz Beacon Collection is new for Fall 2013 and will also be carried into Spring 2014 The Hi-Viz Beacon Jacket MSRP $175 integrates high-visibility color reflectivity in key areas and glow-in-the-dark luminance The Hi-Viz Beacon jacket is also wind and water resistant with welded front zip pockets The Beacon Jacket ties back to the glow-in-the-dark new green gecko and fiery coral colorways in the Impact Tight MSRP $65 and womenrsquos Capri MSRP $55
Oiselle running for women debuts its first seamless collection for spring ldquoIn development we focused on the pros and cons of seamless garments and feedback from women runners On the pro side they loved the chafe-free construction however on the cons
most styles were seen as too heavy and too snug and did not stay put during exerciserdquo the company said With a new ldquolightweight blend of nylon and polyrdquo the Oiselle Flyte Collection will offer rich heathering and engineered graphics plus durability and a knit that moves sweat to the surface of the fabric Subtle ribbing at the waist helps the garments retain their shape The new collection will be offered in a tank and a long sleeve including thumbholes and a flat ribbed collar
Trail Running from Patagonia is engineered for comfort and performance in a wide range of conditions with bright colors in subtle patterns In Spring 2014 100 percent of the trail running collection is accepted for recycling 58 percent is made from e-fiber fabrics and 25 percent with Bluesign approved fabrics New prod-ucts for men include the Outpacer Shirt MSRP $59 Long Sleeve Outpacer Shirt MSRP $69 Strider Pro Shorts revised MSRP $59 and Nine Trail Knicker Pants MSRP $75 New products for women include the Outpacer Shirt MSRP $59 LS Outpacer Shirt MSRP $69 Strider Skirt MSRP $49 and Velocity Race Shorts MSRP $45 New accessories include a Duckbill Cap MSRP $29 and Duckbill Bucket Hat MSRP $39
The new five-inch inseam Flash Short from Pearl Izumi MSRP $50 feature a waistband designed to sit flat instead of gathering and Transfer Dry fabric that provides moisture transfer and stretch with a soft hand The Flash Short Over Tight MSRP $90 combo streamlines layering with one less waistband and a looser shell A zippered back pocket ankle zippers for easy onoff internal brief for support and a nine-inch shell inseam round out the design For women the W Flash Short MSRP $55 is where performance meets fashion with lightweight four-way stretch Transfer Dry technology and a wide gathered waistband to flatter curves The W Flash Singlet MSRP $40 is a high-performance tank with sig-nature lace mesh and the racerback design allows for maximum shoul-der movement The W Flash Jacket MSRP $100 is wind and water resis-tant with built-in finger warmers and Transfer Dry fabric on the side and underarm for breathability The W Flash Longsleeve MSRP $60 is de-signed for in-between weather days as the combination of long sleeves with the lace mesh helps maintain body temperature The W Flash 2-in-1 Short MSRP $50 is an aggressive
Moving Comfort Switch It Up Capri
New Balance Hi Viz Beacon Jacket
Oiselle Fly Tank
Pearl Izumi Flash Short Over Tight
AUGUST 19 2013 | SGBWeeklycom 17
performance piece featuring a boy short with moisture-wicking mesh lace and Transfer Dry with a bit of compression and a zip-pered back pocket
Puma running apparel is introducing the PR Pure NightCat Jacket - everything you need but nothing you dont for both day and night as the company recognizes the importance of visibil-ity Features include laser cut ventila-tion that adds breathability but not extra material anatomically shaped collar that follows the hairline to re-duce friction and reflective threads integrated into the woven jacket for 360-degree reflectivity Similar to the NightCat jacket the PR Pure NightCat Short includes reflective threads wo-
ven into the fabric for total visibility Minimal and breathable fab-ric is used to achieve comfort ldquoSpecifically for our Running and Training category Puma is focusing a lot on technical and design innovation For Puma performance this season our products are bold and innovative contemporary in design and joyful in spiritrdquo said Pumarsquos Michelle Perrault
Salomonrsquos EXO S-Lab Menrsquos Zip Tee MSRP $110 provides pos-tural support to the chest and upper body with reflective branding on the front and back Made from actiLite3D Stretch and actiLite Stretch Mesh Cocona it includes a half-zip with stay down puller flatlock seams and a breathable skin fit The S-Lab Menrsquos Sense Short MSRP $150 are minimalist actiLite Pro running shorts with an inner brief Reflective brand-ing adds safety and ClimaUV 50+ provides sun protection The Sky Tee MSRP $75 for men and women is for mountain trail runners and is specifically de-signed to pair with a Salomon S-Lab Advanced Skin Hydro 12 Set pack ldquoThis is a first for a tee and a pack to be designed to work in unison for better comfort fit and breathabilityrdquo the company said The Park WP Jacket is designed as a versatile urban daily training jacket As a part of Salomonrsquos Citytrail line this Climapro jacket is light breathable and waterproof and includes an earphone hole in the chest pocket
From Saucony comes the Packable Fade Vest MSRP $65 with its hooded zip front and
ombre fade colorways It features a vented back and drop tail is water resistant and packs into its own pocket The Daybreak Long Sleeve MSRP $48 is made from super soft burnout fabric is breath-able and features a long lean fit The Scoot LX Capri MSRP $50 is new in PowerKnit EX for maximum support and has a wide waist-band and hidden front pocket
The Transition Hoody MSRP $50 is made from highly breath-able Radius tech mesh and features ruching at the waist and top of hood a back zippered storage pocket and shaped sleeve openings with thumbholes The Bullet Tight Short MSRP $48 feature ldquocool smooth Power luxe fabric a wide flattering waistbandrdquo and zip-pered back storage pocket and side cargo pockets
The SmartWool Womenrsquos PhD Seamless Bikini MSRP $32 features knit-in graphics mid-rise and seamless construction with a wide covered elas-tic waistband for a feminine and flat-tering fit Varied knit textures promote ventilation and body-enhancing fit made from 79 percent Merino wool 15 percent Nylon and 6 percent Elastane The Womenrsquos PhD Run Short Sleeve V-Neck MSRP $85 features a semi-form fit UPF 30 and seamless construction Varied knit textures in body-mapped heat and sweat zones provide extra ventilation and 360-degree reflectivity aids visibility The Menrsquos PhD 2-in-1
Run Short MSRP $90 features a woven outer short with Merino interior short tight to provide support seamlessly constructed with knit-in ventilation in high heat zones Outer short is made from 100 percent recycled polyester inner short is 79 percent Merino18 percent Ny-lon3 percent Elastane The new Menrsquos PhD Run Long Sleeve Crew MSRP $95 features a semi-form fit UPF 30 and seamless con-struction and body mapping Made from 85 percent Merino wool and 15 percent Nylon ldquoFor Spring 2014 compared to Spring 2013 we took even more feedback from runners and improved most of the styles by placing a greater emphasis on thermal body mappingrdquo said Sara Yoder product line manager for SmartWool womenrsquos per-formance clothing
For Spring 2014 Zoot Sports will focus on its Icefil technology (a multi-functional UPF 50 ldquointelligentrdquo mois-ture-sensitive fabric) to keep runners cool There are 14 styles in the Zoot Ultra Run Icefil line including Womenrsquos Ul-tra Icefil Singlet MSRP $38 and Ultra Run Icefil 3rdquo Short MSRP $45 Menrsquos Ultra Icefil Tee MSRP $45 and Ultra Run Icefil 6rdquo Short MSRP $40 Other styles include the Womenrsquos Ultra Icefil Tank Ultra Icefil Tee Ultra Run Icefil 2rdquo Short and Ultra Run Icefil 2-1 3rdquo Short and Menrsquos Ultra Icefil Singlet Ul-tra Icefil Sleeveless Tee Ultra Icefil Mesh Tee Ultra Run Icefil 3rdquo Short Ultra Run Icefil 2-1 3rdquo Short and Ultra Run Icefil 8rdquo Short
Puma NightCat Jacket
Saucony Packable Fade Vest Daybreak Long Sleeve and Scoot LX Capri
SmartWool Run Short Sleeve V-Neck
Zoot Menrsquos Ultra Icefil Tee
CALENDARFor full year calendar go to sportsonesourcecomevents
tr
Ad
e A
ss
oc
iAt
ion
s |
Bu
Yin
G G
ro
uP
s
AUGUST
17-19 Atlanta Shoe Market Atlanta GA
19-21 PGA expo Las Vegas NV
19-21 MAGIC Las Vegas NV
SEPTEMBER
5 Surf expo Board Demo Day orlando FL
6-8 Surf expo orlando FL
8-10 NBS Fall Semi-Annual Market Fort Worth tX
16-19 Worldwide Spring Show Reno NV
18-19 health amp Fitness Business expo Las Vegas NV
18-20 Interbike International trade expo Las Vegas NV
25-26 Sports amp Fitness Industry Assoc Industry Leaders Summit Baltimore MD
26-28 Imprinted Sportswear Show (ISS) Ft Worth tX 30-2 oIA Rendezvous San Diego CA
OCTOBER
10-11 the Retailing Summit Dallas tX
29-31 Sport Source Asia hong Kong
29-1 NASGW expo Grapevine tX
NOVEMBER
1-3 NBS Fall Athletic Market Austin tX
5-7 tAG FallWinter Show St Louis Mo
15-17 ADA Fall Show San Antonio tX
24-26 Sports Inc Athletic Show Las Vegas NV
Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom
National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg
National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg
Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom
Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg
Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg
Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg
Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom
Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom
Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com
Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
DECEMBER
2-4 eoRA Se Winter Market Asheville NC
3-4 WWSRA NW early Preview Seattle WA
3-5 MRA December Market Lansing MI
4-6 FFANY New York NY
10-11 eoRA FLA Winter Market Punta Gorda FL
10-11 WWSRA NorCal early Preview tBA
11-12 Atlanta Shoe Market Atlanta GA
JANUARY
6-8 AtA Show Nashville tN
7-9 MWSRA January Show Madison WI
7-9 WWSRA Rocky Mtn Preview Denver Co
7-9 WWSRA Northwest Preview Portland oR
9-11 Surf expo orlando FL
13-14 WWSRA Intermountain Preview Salt Lake City ut
13-15 WWSRA NorCal early Preview Reno NV
14-17 Shot Show Las Vegas NV
15-18 NBS Winter-Specialty Market Fort Worth tX
16-18 Sports Licensing amp tailgate Show Las Vegas NV
17-19 Imprinted Sportswear Show (ISS) Long Beach CA
21 oRWM Demo Day tBA
22-25 outdoor Retailer Winter Market Salt Lake City ut
30-2 SIA Snow Show Denver Co
18 SGBWeeklycom | AUGUST 19 2013
September 25-26 2013
The Four Seasons HotelBaltimore MD
INAUGURAL
FORUM ADDRESSING GLOBAL CHALLENGES FACING SPORTS amp FITNESS EXECUTIVES
2013 FEATURED SPEAKERS
Use code SGBILS913 by September 2 to receive the Early Bird Member rateFor more INFORMATION or to REGISTER
visit wwwSFIAorgils or call 3014956321
TheSFIA ILS2013
LISA BAIRDChief Marketing OfficerUS Olympic Committee
SCOTT BAXTERPresident Jeanswear Americas amp ImagewearVF Corp
KEVIN PLANKCEO amp FounderUnder Armour
JEFFREY ROSENSWEIGDirector of the Global Perspectives ProgramEmory University
ERIC GRUMBANExecutive Vice PresidentNFL
ROB DEMARTINIPresident amp CEONew Balance
AURET VAN HEERDENPresident amp CEO Fair Labor Association
BOB PUCCINISFIA ChairmanPresidentMizuno USA
SAL LAROCCAExecutive Vice PresidentNBA
JOE PELLEGRINIManaging Director Co-Head Consumer amp Retail GroupRW Baird amp Co
JIM PISANIPresidentVF Licensed Sports Group
HUGO MALANPresident Fitness Sporting Goods amp ToysSears Holdings
TIM BROSNANExecutive Vice PresidentMLB
TOM FARREYDirector of Sports amp Society Program Emmy Award Winning ReporterAspen Institute ESPN
ROBERT REISSForbes ColumnistHost of ldquoThe CEO Showrdquo
TED LEONSISFounder Chairman Majority Owner amp CEOMonumental Sports amp Entertainment
MARK YOURCALENDARS
Summer Market AUGUST 6-9 2014
Open Air Demo AUGUST 5 2014
Winter Market JANUARY 22-25 2014
All Mountain Demo JANUARY 21 2014
AUGUST 19 2013 | SGBWeeklycom 15
fabric a seamless compressive fit texture down the side of the legs three pockets in the waistband and an 18-inch inseam
The Menrsquos PureProject Jacket MSRP $160 has reflective thread woven into the fabric for 360deg reflectivity features wind- and wa-ter-resistance with breathability a tailored fit an articulated three-panel hood with drawcord two hand pockets and one left chest pocket The Menrsquos PureProject 9rdquo Woven Short MSRP $75 and PureProject Speed SS MSRP $60 both feature Brooks DNA Adapt-able Fabric optimized for stretch and recovery as well as reflective hits Shorts feature four-way stretch woven shell fabric while the Shirt has seamless construction with body mapped design
New tops as part of the Craft Run Col-lection feature Craft Stay Cool fabric Multi-channel fibers draw sweat away from the body creating an evaporative cooling effect
The Cool Mesh Superlight Singlet with a big-hole design for ventilationcooling is made from polyester and Elastane A light-weight mesh structure uses Hexachan-nel fibers for ventilation and air-cooling keeps users comfortable during exercise MSRP $40 The Cool Concept Cooling Top with Moving Wing Technology for freedom of movement is constructed from Polyester and Elastane Cooling fabric is soft and comfortable against the skin and keeps runners fresh during exercise MSRP $45 The PR Light Tee is soft lightweight and cooling with mesh back and ergonomic fit MSRP $50 The Hybrid Shorts 2-In-1 are lightweight shorts with inner tights ergo-nomic fit and four energy pockets Tight lightweight woven fabric creates a wind- and water-blocking fabric with built-in mechanical stretch to support body move-ment and give a comfortable fit MSRP $80
Eider is bringing its running ap-parel to the US for the first time next year with the Momentum Collection The Target Knit Jacket is a minimalist shell featuring Go-re-Tex Active Knit Cloudy three-layer protection with a heathered look and four-way stretch (that only Adidas and Eider have been granted use of) that gives this jacket a unique aesthetic while providing lightweight protection It has a slimathletic cut and integrated hood The Benz Aero TS MSRP $79 is a quick drying crew neck tee Light-
weight and breathable it features two synthetic fabrics in panel construction to maximize wicking The Tao Tank W MSRP $54 is a lightweight synthetic stylish shirt for active sports Design
elements like a cap sleeve key hole collar fitted drop waist and shaded flat lock stitching set it apart from typical technical apparel The Move Skirt MSRP $59 is performance based without sacrificing feminin-ity Abrasion resistant diagonal flatlock stitching and contrasting heather gray shorts beneath exposed via asymmetrical side slit the Move is a stylish approach to running
New from Isis is the Pronto Top and Curva Run Skort for SpringSummer 2014 The Pronto Top is made of a heathered PulseDri fabric body (92 polyester8 elastane) for moisture management and strategically placed 94 polyester6 elastane stretch mesh for extra ventilation Scalloped cap sleeves and ruching along the sides adds style and a flattering fit The Curva Run Skort is a skirt on the outside with built-in shorts blending performance and style Wayfarer fabric features four-way stretch and light wind and water protec-
tion A 94 polyester6 elastane stretch mesh boy-short liner adds breathability for long runs
Loleumlrsquos cami Betty Top MSRP $60 features a printed front and mesh back with reflective tape at bottom made from Second Skin Pop fabric The short sleeve Kerin Top MSRP $80 follows the same concept with a half-zip in front crop sleeves and mesh in back and features a pocket for water or gels The Talitha Cover-up Jacket MSRP $120 is a long sleeve cardigan style with a back of solid mesh Features Second Skin Pop fabric full-zip with mock neck gathers at front bust three back patch pockets with reflective tape reflective logo and thumbholes at sleeves The Speed Run-ning Skirt MSRP $60 is a skorttennis skirt with fun cuts and color blocking Itrsquos made with recycled stretch momentum fabric fea-tures a zip pocket at side reflective tape and logo at front 13 inches in length The Run Capri MSRP $75 is available as a layering sys-tem with Balance Shorts MSRP $50 or Lively Shorts MSRP $60 on top of printed running capris Mesh inserts provide breathabili-ty features a zip pocket at back of waistband lined gusset at crotch flat seams for comfort shaped fit with mid-rise and reflective logo
Moving Comfortrsquos Switch It Up Collection features lightweight reversible fabric in fun prints backed with saturated solids Reversibility offers value spontaneity and versatility They are also
Craft Cool Concept Cooling Top
Craft Cool Mesh Super Light Singlet
Eider Target Knit Jacket
Eider Benz Aero TS
Isis Pronto Top and Curva Run SkortPhoto courtesy Adidas
16 SGBWeeklycom | AUGUST 19 2013
introducing DriLayer Adapt - a new fabric with stretch and recovery that eliminates the need for hardware in waistbands bra bands and straps The Switch It Up Capri MSRP $60 is reversible from a print to a solid features chafe-free flatlock seams wide Powermesh waistband hidden pocket and ruching at side hem The Dash Sleeveless MSRP $42 is a lightweight tank and layers well over any sports bra An open silhouette enhances performance with freedom of movement and on-trend styling DriLayer Lace
insets are embedded with sustainable bamboo-derived charcoal for odor control and moisture management Three new bra styles in the Secure Collection combine the familiarity of time-tested design with a fashion-forward style featuring ease of fit and hardware-free engineering Highlights include the Switch It Up Racer MSRP $36 reversible and JustRight Racer MSRP $48 both with DriLayer fabrics
The New Balance Ice collection is carrying forward to Spring 2014 featuring cooling technology designed to lower the skinrsquos temperature as an athlete heats up The Hi Viz Beacon Collection is new for Fall 2013 and will also be carried into Spring 2014 The Hi-Viz Beacon Jacket MSRP $175 integrates high-visibility color reflectivity in key areas and glow-in-the-dark luminance The Hi-Viz Beacon jacket is also wind and water resistant with welded front zip pockets The Beacon Jacket ties back to the glow-in-the-dark new green gecko and fiery coral colorways in the Impact Tight MSRP $65 and womenrsquos Capri MSRP $55
Oiselle running for women debuts its first seamless collection for spring ldquoIn development we focused on the pros and cons of seamless garments and feedback from women runners On the pro side they loved the chafe-free construction however on the cons
most styles were seen as too heavy and too snug and did not stay put during exerciserdquo the company said With a new ldquolightweight blend of nylon and polyrdquo the Oiselle Flyte Collection will offer rich heathering and engineered graphics plus durability and a knit that moves sweat to the surface of the fabric Subtle ribbing at the waist helps the garments retain their shape The new collection will be offered in a tank and a long sleeve including thumbholes and a flat ribbed collar
Trail Running from Patagonia is engineered for comfort and performance in a wide range of conditions with bright colors in subtle patterns In Spring 2014 100 percent of the trail running collection is accepted for recycling 58 percent is made from e-fiber fabrics and 25 percent with Bluesign approved fabrics New prod-ucts for men include the Outpacer Shirt MSRP $59 Long Sleeve Outpacer Shirt MSRP $69 Strider Pro Shorts revised MSRP $59 and Nine Trail Knicker Pants MSRP $75 New products for women include the Outpacer Shirt MSRP $59 LS Outpacer Shirt MSRP $69 Strider Skirt MSRP $49 and Velocity Race Shorts MSRP $45 New accessories include a Duckbill Cap MSRP $29 and Duckbill Bucket Hat MSRP $39
The new five-inch inseam Flash Short from Pearl Izumi MSRP $50 feature a waistband designed to sit flat instead of gathering and Transfer Dry fabric that provides moisture transfer and stretch with a soft hand The Flash Short Over Tight MSRP $90 combo streamlines layering with one less waistband and a looser shell A zippered back pocket ankle zippers for easy onoff internal brief for support and a nine-inch shell inseam round out the design For women the W Flash Short MSRP $55 is where performance meets fashion with lightweight four-way stretch Transfer Dry technology and a wide gathered waistband to flatter curves The W Flash Singlet MSRP $40 is a high-performance tank with sig-nature lace mesh and the racerback design allows for maximum shoul-der movement The W Flash Jacket MSRP $100 is wind and water resis-tant with built-in finger warmers and Transfer Dry fabric on the side and underarm for breathability The W Flash Longsleeve MSRP $60 is de-signed for in-between weather days as the combination of long sleeves with the lace mesh helps maintain body temperature The W Flash 2-in-1 Short MSRP $50 is an aggressive
Moving Comfort Switch It Up Capri
New Balance Hi Viz Beacon Jacket
Oiselle Fly Tank
Pearl Izumi Flash Short Over Tight
AUGUST 19 2013 | SGBWeeklycom 17
performance piece featuring a boy short with moisture-wicking mesh lace and Transfer Dry with a bit of compression and a zip-pered back pocket
Puma running apparel is introducing the PR Pure NightCat Jacket - everything you need but nothing you dont for both day and night as the company recognizes the importance of visibil-ity Features include laser cut ventila-tion that adds breathability but not extra material anatomically shaped collar that follows the hairline to re-duce friction and reflective threads integrated into the woven jacket for 360-degree reflectivity Similar to the NightCat jacket the PR Pure NightCat Short includes reflective threads wo-
ven into the fabric for total visibility Minimal and breathable fab-ric is used to achieve comfort ldquoSpecifically for our Running and Training category Puma is focusing a lot on technical and design innovation For Puma performance this season our products are bold and innovative contemporary in design and joyful in spiritrdquo said Pumarsquos Michelle Perrault
Salomonrsquos EXO S-Lab Menrsquos Zip Tee MSRP $110 provides pos-tural support to the chest and upper body with reflective branding on the front and back Made from actiLite3D Stretch and actiLite Stretch Mesh Cocona it includes a half-zip with stay down puller flatlock seams and a breathable skin fit The S-Lab Menrsquos Sense Short MSRP $150 are minimalist actiLite Pro running shorts with an inner brief Reflective brand-ing adds safety and ClimaUV 50+ provides sun protection The Sky Tee MSRP $75 for men and women is for mountain trail runners and is specifically de-signed to pair with a Salomon S-Lab Advanced Skin Hydro 12 Set pack ldquoThis is a first for a tee and a pack to be designed to work in unison for better comfort fit and breathabilityrdquo the company said The Park WP Jacket is designed as a versatile urban daily training jacket As a part of Salomonrsquos Citytrail line this Climapro jacket is light breathable and waterproof and includes an earphone hole in the chest pocket
From Saucony comes the Packable Fade Vest MSRP $65 with its hooded zip front and
ombre fade colorways It features a vented back and drop tail is water resistant and packs into its own pocket The Daybreak Long Sleeve MSRP $48 is made from super soft burnout fabric is breath-able and features a long lean fit The Scoot LX Capri MSRP $50 is new in PowerKnit EX for maximum support and has a wide waist-band and hidden front pocket
The Transition Hoody MSRP $50 is made from highly breath-able Radius tech mesh and features ruching at the waist and top of hood a back zippered storage pocket and shaped sleeve openings with thumbholes The Bullet Tight Short MSRP $48 feature ldquocool smooth Power luxe fabric a wide flattering waistbandrdquo and zip-pered back storage pocket and side cargo pockets
The SmartWool Womenrsquos PhD Seamless Bikini MSRP $32 features knit-in graphics mid-rise and seamless construction with a wide covered elas-tic waistband for a feminine and flat-tering fit Varied knit textures promote ventilation and body-enhancing fit made from 79 percent Merino wool 15 percent Nylon and 6 percent Elastane The Womenrsquos PhD Run Short Sleeve V-Neck MSRP $85 features a semi-form fit UPF 30 and seamless construction Varied knit textures in body-mapped heat and sweat zones provide extra ventilation and 360-degree reflectivity aids visibility The Menrsquos PhD 2-in-1
Run Short MSRP $90 features a woven outer short with Merino interior short tight to provide support seamlessly constructed with knit-in ventilation in high heat zones Outer short is made from 100 percent recycled polyester inner short is 79 percent Merino18 percent Ny-lon3 percent Elastane The new Menrsquos PhD Run Long Sleeve Crew MSRP $95 features a semi-form fit UPF 30 and seamless con-struction and body mapping Made from 85 percent Merino wool and 15 percent Nylon ldquoFor Spring 2014 compared to Spring 2013 we took even more feedback from runners and improved most of the styles by placing a greater emphasis on thermal body mappingrdquo said Sara Yoder product line manager for SmartWool womenrsquos per-formance clothing
For Spring 2014 Zoot Sports will focus on its Icefil technology (a multi-functional UPF 50 ldquointelligentrdquo mois-ture-sensitive fabric) to keep runners cool There are 14 styles in the Zoot Ultra Run Icefil line including Womenrsquos Ul-tra Icefil Singlet MSRP $38 and Ultra Run Icefil 3rdquo Short MSRP $45 Menrsquos Ultra Icefil Tee MSRP $45 and Ultra Run Icefil 6rdquo Short MSRP $40 Other styles include the Womenrsquos Ultra Icefil Tank Ultra Icefil Tee Ultra Run Icefil 2rdquo Short and Ultra Run Icefil 2-1 3rdquo Short and Menrsquos Ultra Icefil Singlet Ul-tra Icefil Sleeveless Tee Ultra Icefil Mesh Tee Ultra Run Icefil 3rdquo Short Ultra Run Icefil 2-1 3rdquo Short and Ultra Run Icefil 8rdquo Short
Puma NightCat Jacket
Saucony Packable Fade Vest Daybreak Long Sleeve and Scoot LX Capri
SmartWool Run Short Sleeve V-Neck
Zoot Menrsquos Ultra Icefil Tee
CALENDARFor full year calendar go to sportsonesourcecomevents
tr
Ad
e A
ss
oc
iAt
ion
s |
Bu
Yin
G G
ro
uP
s
AUGUST
17-19 Atlanta Shoe Market Atlanta GA
19-21 PGA expo Las Vegas NV
19-21 MAGIC Las Vegas NV
SEPTEMBER
5 Surf expo Board Demo Day orlando FL
6-8 Surf expo orlando FL
8-10 NBS Fall Semi-Annual Market Fort Worth tX
16-19 Worldwide Spring Show Reno NV
18-19 health amp Fitness Business expo Las Vegas NV
18-20 Interbike International trade expo Las Vegas NV
25-26 Sports amp Fitness Industry Assoc Industry Leaders Summit Baltimore MD
26-28 Imprinted Sportswear Show (ISS) Ft Worth tX 30-2 oIA Rendezvous San Diego CA
OCTOBER
10-11 the Retailing Summit Dallas tX
29-31 Sport Source Asia hong Kong
29-1 NASGW expo Grapevine tX
NOVEMBER
1-3 NBS Fall Athletic Market Austin tX
5-7 tAG FallWinter Show St Louis Mo
15-17 ADA Fall Show San Antonio tX
24-26 Sports Inc Athletic Show Las Vegas NV
Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom
National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg
National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg
Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom
Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg
Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg
Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg
Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom
Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom
Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com
Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
DECEMBER
2-4 eoRA Se Winter Market Asheville NC
3-4 WWSRA NW early Preview Seattle WA
3-5 MRA December Market Lansing MI
4-6 FFANY New York NY
10-11 eoRA FLA Winter Market Punta Gorda FL
10-11 WWSRA NorCal early Preview tBA
11-12 Atlanta Shoe Market Atlanta GA
JANUARY
6-8 AtA Show Nashville tN
7-9 MWSRA January Show Madison WI
7-9 WWSRA Rocky Mtn Preview Denver Co
7-9 WWSRA Northwest Preview Portland oR
9-11 Surf expo orlando FL
13-14 WWSRA Intermountain Preview Salt Lake City ut
13-15 WWSRA NorCal early Preview Reno NV
14-17 Shot Show Las Vegas NV
15-18 NBS Winter-Specialty Market Fort Worth tX
16-18 Sports Licensing amp tailgate Show Las Vegas NV
17-19 Imprinted Sportswear Show (ISS) Long Beach CA
21 oRWM Demo Day tBA
22-25 outdoor Retailer Winter Market Salt Lake City ut
30-2 SIA Snow Show Denver Co
18 SGBWeeklycom | AUGUST 19 2013
September 25-26 2013
The Four Seasons HotelBaltimore MD
INAUGURAL
FORUM ADDRESSING GLOBAL CHALLENGES FACING SPORTS amp FITNESS EXECUTIVES
2013 FEATURED SPEAKERS
Use code SGBILS913 by September 2 to receive the Early Bird Member rateFor more INFORMATION or to REGISTER
visit wwwSFIAorgils or call 3014956321
TheSFIA ILS2013
LISA BAIRDChief Marketing OfficerUS Olympic Committee
SCOTT BAXTERPresident Jeanswear Americas amp ImagewearVF Corp
KEVIN PLANKCEO amp FounderUnder Armour
JEFFREY ROSENSWEIGDirector of the Global Perspectives ProgramEmory University
ERIC GRUMBANExecutive Vice PresidentNFL
ROB DEMARTINIPresident amp CEONew Balance
AURET VAN HEERDENPresident amp CEO Fair Labor Association
BOB PUCCINISFIA ChairmanPresidentMizuno USA
SAL LAROCCAExecutive Vice PresidentNBA
JOE PELLEGRINIManaging Director Co-Head Consumer amp Retail GroupRW Baird amp Co
JIM PISANIPresidentVF Licensed Sports Group
HUGO MALANPresident Fitness Sporting Goods amp ToysSears Holdings
TIM BROSNANExecutive Vice PresidentMLB
TOM FARREYDirector of Sports amp Society Program Emmy Award Winning ReporterAspen Institute ESPN
ROBERT REISSForbes ColumnistHost of ldquoThe CEO Showrdquo
TED LEONSISFounder Chairman Majority Owner amp CEOMonumental Sports amp Entertainment
MARK YOURCALENDARS
Summer Market AUGUST 6-9 2014
Open Air Demo AUGUST 5 2014
Winter Market JANUARY 22-25 2014
All Mountain Demo JANUARY 21 2014
16 SGBWeeklycom | AUGUST 19 2013
introducing DriLayer Adapt - a new fabric with stretch and recovery that eliminates the need for hardware in waistbands bra bands and straps The Switch It Up Capri MSRP $60 is reversible from a print to a solid features chafe-free flatlock seams wide Powermesh waistband hidden pocket and ruching at side hem The Dash Sleeveless MSRP $42 is a lightweight tank and layers well over any sports bra An open silhouette enhances performance with freedom of movement and on-trend styling DriLayer Lace
insets are embedded with sustainable bamboo-derived charcoal for odor control and moisture management Three new bra styles in the Secure Collection combine the familiarity of time-tested design with a fashion-forward style featuring ease of fit and hardware-free engineering Highlights include the Switch It Up Racer MSRP $36 reversible and JustRight Racer MSRP $48 both with DriLayer fabrics
The New Balance Ice collection is carrying forward to Spring 2014 featuring cooling technology designed to lower the skinrsquos temperature as an athlete heats up The Hi Viz Beacon Collection is new for Fall 2013 and will also be carried into Spring 2014 The Hi-Viz Beacon Jacket MSRP $175 integrates high-visibility color reflectivity in key areas and glow-in-the-dark luminance The Hi-Viz Beacon jacket is also wind and water resistant with welded front zip pockets The Beacon Jacket ties back to the glow-in-the-dark new green gecko and fiery coral colorways in the Impact Tight MSRP $65 and womenrsquos Capri MSRP $55
Oiselle running for women debuts its first seamless collection for spring ldquoIn development we focused on the pros and cons of seamless garments and feedback from women runners On the pro side they loved the chafe-free construction however on the cons
most styles were seen as too heavy and too snug and did not stay put during exerciserdquo the company said With a new ldquolightweight blend of nylon and polyrdquo the Oiselle Flyte Collection will offer rich heathering and engineered graphics plus durability and a knit that moves sweat to the surface of the fabric Subtle ribbing at the waist helps the garments retain their shape The new collection will be offered in a tank and a long sleeve including thumbholes and a flat ribbed collar
Trail Running from Patagonia is engineered for comfort and performance in a wide range of conditions with bright colors in subtle patterns In Spring 2014 100 percent of the trail running collection is accepted for recycling 58 percent is made from e-fiber fabrics and 25 percent with Bluesign approved fabrics New prod-ucts for men include the Outpacer Shirt MSRP $59 Long Sleeve Outpacer Shirt MSRP $69 Strider Pro Shorts revised MSRP $59 and Nine Trail Knicker Pants MSRP $75 New products for women include the Outpacer Shirt MSRP $59 LS Outpacer Shirt MSRP $69 Strider Skirt MSRP $49 and Velocity Race Shorts MSRP $45 New accessories include a Duckbill Cap MSRP $29 and Duckbill Bucket Hat MSRP $39
The new five-inch inseam Flash Short from Pearl Izumi MSRP $50 feature a waistband designed to sit flat instead of gathering and Transfer Dry fabric that provides moisture transfer and stretch with a soft hand The Flash Short Over Tight MSRP $90 combo streamlines layering with one less waistband and a looser shell A zippered back pocket ankle zippers for easy onoff internal brief for support and a nine-inch shell inseam round out the design For women the W Flash Short MSRP $55 is where performance meets fashion with lightweight four-way stretch Transfer Dry technology and a wide gathered waistband to flatter curves The W Flash Singlet MSRP $40 is a high-performance tank with sig-nature lace mesh and the racerback design allows for maximum shoul-der movement The W Flash Jacket MSRP $100 is wind and water resis-tant with built-in finger warmers and Transfer Dry fabric on the side and underarm for breathability The W Flash Longsleeve MSRP $60 is de-signed for in-between weather days as the combination of long sleeves with the lace mesh helps maintain body temperature The W Flash 2-in-1 Short MSRP $50 is an aggressive
Moving Comfort Switch It Up Capri
New Balance Hi Viz Beacon Jacket
Oiselle Fly Tank
Pearl Izumi Flash Short Over Tight
AUGUST 19 2013 | SGBWeeklycom 17
performance piece featuring a boy short with moisture-wicking mesh lace and Transfer Dry with a bit of compression and a zip-pered back pocket
Puma running apparel is introducing the PR Pure NightCat Jacket - everything you need but nothing you dont for both day and night as the company recognizes the importance of visibil-ity Features include laser cut ventila-tion that adds breathability but not extra material anatomically shaped collar that follows the hairline to re-duce friction and reflective threads integrated into the woven jacket for 360-degree reflectivity Similar to the NightCat jacket the PR Pure NightCat Short includes reflective threads wo-
ven into the fabric for total visibility Minimal and breathable fab-ric is used to achieve comfort ldquoSpecifically for our Running and Training category Puma is focusing a lot on technical and design innovation For Puma performance this season our products are bold and innovative contemporary in design and joyful in spiritrdquo said Pumarsquos Michelle Perrault
Salomonrsquos EXO S-Lab Menrsquos Zip Tee MSRP $110 provides pos-tural support to the chest and upper body with reflective branding on the front and back Made from actiLite3D Stretch and actiLite Stretch Mesh Cocona it includes a half-zip with stay down puller flatlock seams and a breathable skin fit The S-Lab Menrsquos Sense Short MSRP $150 are minimalist actiLite Pro running shorts with an inner brief Reflective brand-ing adds safety and ClimaUV 50+ provides sun protection The Sky Tee MSRP $75 for men and women is for mountain trail runners and is specifically de-signed to pair with a Salomon S-Lab Advanced Skin Hydro 12 Set pack ldquoThis is a first for a tee and a pack to be designed to work in unison for better comfort fit and breathabilityrdquo the company said The Park WP Jacket is designed as a versatile urban daily training jacket As a part of Salomonrsquos Citytrail line this Climapro jacket is light breathable and waterproof and includes an earphone hole in the chest pocket
From Saucony comes the Packable Fade Vest MSRP $65 with its hooded zip front and
ombre fade colorways It features a vented back and drop tail is water resistant and packs into its own pocket The Daybreak Long Sleeve MSRP $48 is made from super soft burnout fabric is breath-able and features a long lean fit The Scoot LX Capri MSRP $50 is new in PowerKnit EX for maximum support and has a wide waist-band and hidden front pocket
The Transition Hoody MSRP $50 is made from highly breath-able Radius tech mesh and features ruching at the waist and top of hood a back zippered storage pocket and shaped sleeve openings with thumbholes The Bullet Tight Short MSRP $48 feature ldquocool smooth Power luxe fabric a wide flattering waistbandrdquo and zip-pered back storage pocket and side cargo pockets
The SmartWool Womenrsquos PhD Seamless Bikini MSRP $32 features knit-in graphics mid-rise and seamless construction with a wide covered elas-tic waistband for a feminine and flat-tering fit Varied knit textures promote ventilation and body-enhancing fit made from 79 percent Merino wool 15 percent Nylon and 6 percent Elastane The Womenrsquos PhD Run Short Sleeve V-Neck MSRP $85 features a semi-form fit UPF 30 and seamless construction Varied knit textures in body-mapped heat and sweat zones provide extra ventilation and 360-degree reflectivity aids visibility The Menrsquos PhD 2-in-1
Run Short MSRP $90 features a woven outer short with Merino interior short tight to provide support seamlessly constructed with knit-in ventilation in high heat zones Outer short is made from 100 percent recycled polyester inner short is 79 percent Merino18 percent Ny-lon3 percent Elastane The new Menrsquos PhD Run Long Sleeve Crew MSRP $95 features a semi-form fit UPF 30 and seamless con-struction and body mapping Made from 85 percent Merino wool and 15 percent Nylon ldquoFor Spring 2014 compared to Spring 2013 we took even more feedback from runners and improved most of the styles by placing a greater emphasis on thermal body mappingrdquo said Sara Yoder product line manager for SmartWool womenrsquos per-formance clothing
For Spring 2014 Zoot Sports will focus on its Icefil technology (a multi-functional UPF 50 ldquointelligentrdquo mois-ture-sensitive fabric) to keep runners cool There are 14 styles in the Zoot Ultra Run Icefil line including Womenrsquos Ul-tra Icefil Singlet MSRP $38 and Ultra Run Icefil 3rdquo Short MSRP $45 Menrsquos Ultra Icefil Tee MSRP $45 and Ultra Run Icefil 6rdquo Short MSRP $40 Other styles include the Womenrsquos Ultra Icefil Tank Ultra Icefil Tee Ultra Run Icefil 2rdquo Short and Ultra Run Icefil 2-1 3rdquo Short and Menrsquos Ultra Icefil Singlet Ul-tra Icefil Sleeveless Tee Ultra Icefil Mesh Tee Ultra Run Icefil 3rdquo Short Ultra Run Icefil 2-1 3rdquo Short and Ultra Run Icefil 8rdquo Short
Puma NightCat Jacket
Saucony Packable Fade Vest Daybreak Long Sleeve and Scoot LX Capri
SmartWool Run Short Sleeve V-Neck
Zoot Menrsquos Ultra Icefil Tee
CALENDARFor full year calendar go to sportsonesourcecomevents
tr
Ad
e A
ss
oc
iAt
ion
s |
Bu
Yin
G G
ro
uP
s
AUGUST
17-19 Atlanta Shoe Market Atlanta GA
19-21 PGA expo Las Vegas NV
19-21 MAGIC Las Vegas NV
SEPTEMBER
5 Surf expo Board Demo Day orlando FL
6-8 Surf expo orlando FL
8-10 NBS Fall Semi-Annual Market Fort Worth tX
16-19 Worldwide Spring Show Reno NV
18-19 health amp Fitness Business expo Las Vegas NV
18-20 Interbike International trade expo Las Vegas NV
25-26 Sports amp Fitness Industry Assoc Industry Leaders Summit Baltimore MD
26-28 Imprinted Sportswear Show (ISS) Ft Worth tX 30-2 oIA Rendezvous San Diego CA
OCTOBER
10-11 the Retailing Summit Dallas tX
29-31 Sport Source Asia hong Kong
29-1 NASGW expo Grapevine tX
NOVEMBER
1-3 NBS Fall Athletic Market Austin tX
5-7 tAG FallWinter Show St Louis Mo
15-17 ADA Fall Show San Antonio tX
24-26 Sports Inc Athletic Show Las Vegas NV
Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom
National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg
National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg
Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom
Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg
Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg
Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg
Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom
Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom
Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com
Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
DECEMBER
2-4 eoRA Se Winter Market Asheville NC
3-4 WWSRA NW early Preview Seattle WA
3-5 MRA December Market Lansing MI
4-6 FFANY New York NY
10-11 eoRA FLA Winter Market Punta Gorda FL
10-11 WWSRA NorCal early Preview tBA
11-12 Atlanta Shoe Market Atlanta GA
JANUARY
6-8 AtA Show Nashville tN
7-9 MWSRA January Show Madison WI
7-9 WWSRA Rocky Mtn Preview Denver Co
7-9 WWSRA Northwest Preview Portland oR
9-11 Surf expo orlando FL
13-14 WWSRA Intermountain Preview Salt Lake City ut
13-15 WWSRA NorCal early Preview Reno NV
14-17 Shot Show Las Vegas NV
15-18 NBS Winter-Specialty Market Fort Worth tX
16-18 Sports Licensing amp tailgate Show Las Vegas NV
17-19 Imprinted Sportswear Show (ISS) Long Beach CA
21 oRWM Demo Day tBA
22-25 outdoor Retailer Winter Market Salt Lake City ut
30-2 SIA Snow Show Denver Co
18 SGBWeeklycom | AUGUST 19 2013
September 25-26 2013
The Four Seasons HotelBaltimore MD
INAUGURAL
FORUM ADDRESSING GLOBAL CHALLENGES FACING SPORTS amp FITNESS EXECUTIVES
2013 FEATURED SPEAKERS
Use code SGBILS913 by September 2 to receive the Early Bird Member rateFor more INFORMATION or to REGISTER
visit wwwSFIAorgils or call 3014956321
TheSFIA ILS2013
LISA BAIRDChief Marketing OfficerUS Olympic Committee
SCOTT BAXTERPresident Jeanswear Americas amp ImagewearVF Corp
KEVIN PLANKCEO amp FounderUnder Armour
JEFFREY ROSENSWEIGDirector of the Global Perspectives ProgramEmory University
ERIC GRUMBANExecutive Vice PresidentNFL
ROB DEMARTINIPresident amp CEONew Balance
AURET VAN HEERDENPresident amp CEO Fair Labor Association
BOB PUCCINISFIA ChairmanPresidentMizuno USA
SAL LAROCCAExecutive Vice PresidentNBA
JOE PELLEGRINIManaging Director Co-Head Consumer amp Retail GroupRW Baird amp Co
JIM PISANIPresidentVF Licensed Sports Group
HUGO MALANPresident Fitness Sporting Goods amp ToysSears Holdings
TIM BROSNANExecutive Vice PresidentMLB
TOM FARREYDirector of Sports amp Society Program Emmy Award Winning ReporterAspen Institute ESPN
ROBERT REISSForbes ColumnistHost of ldquoThe CEO Showrdquo
TED LEONSISFounder Chairman Majority Owner amp CEOMonumental Sports amp Entertainment
MARK YOURCALENDARS
Summer Market AUGUST 6-9 2014
Open Air Demo AUGUST 5 2014
Winter Market JANUARY 22-25 2014
All Mountain Demo JANUARY 21 2014
AUGUST 19 2013 | SGBWeeklycom 17
performance piece featuring a boy short with moisture-wicking mesh lace and Transfer Dry with a bit of compression and a zip-pered back pocket
Puma running apparel is introducing the PR Pure NightCat Jacket - everything you need but nothing you dont for both day and night as the company recognizes the importance of visibil-ity Features include laser cut ventila-tion that adds breathability but not extra material anatomically shaped collar that follows the hairline to re-duce friction and reflective threads integrated into the woven jacket for 360-degree reflectivity Similar to the NightCat jacket the PR Pure NightCat Short includes reflective threads wo-
ven into the fabric for total visibility Minimal and breathable fab-ric is used to achieve comfort ldquoSpecifically for our Running and Training category Puma is focusing a lot on technical and design innovation For Puma performance this season our products are bold and innovative contemporary in design and joyful in spiritrdquo said Pumarsquos Michelle Perrault
Salomonrsquos EXO S-Lab Menrsquos Zip Tee MSRP $110 provides pos-tural support to the chest and upper body with reflective branding on the front and back Made from actiLite3D Stretch and actiLite Stretch Mesh Cocona it includes a half-zip with stay down puller flatlock seams and a breathable skin fit The S-Lab Menrsquos Sense Short MSRP $150 are minimalist actiLite Pro running shorts with an inner brief Reflective brand-ing adds safety and ClimaUV 50+ provides sun protection The Sky Tee MSRP $75 for men and women is for mountain trail runners and is specifically de-signed to pair with a Salomon S-Lab Advanced Skin Hydro 12 Set pack ldquoThis is a first for a tee and a pack to be designed to work in unison for better comfort fit and breathabilityrdquo the company said The Park WP Jacket is designed as a versatile urban daily training jacket As a part of Salomonrsquos Citytrail line this Climapro jacket is light breathable and waterproof and includes an earphone hole in the chest pocket
From Saucony comes the Packable Fade Vest MSRP $65 with its hooded zip front and
ombre fade colorways It features a vented back and drop tail is water resistant and packs into its own pocket The Daybreak Long Sleeve MSRP $48 is made from super soft burnout fabric is breath-able and features a long lean fit The Scoot LX Capri MSRP $50 is new in PowerKnit EX for maximum support and has a wide waist-band and hidden front pocket
The Transition Hoody MSRP $50 is made from highly breath-able Radius tech mesh and features ruching at the waist and top of hood a back zippered storage pocket and shaped sleeve openings with thumbholes The Bullet Tight Short MSRP $48 feature ldquocool smooth Power luxe fabric a wide flattering waistbandrdquo and zip-pered back storage pocket and side cargo pockets
The SmartWool Womenrsquos PhD Seamless Bikini MSRP $32 features knit-in graphics mid-rise and seamless construction with a wide covered elas-tic waistband for a feminine and flat-tering fit Varied knit textures promote ventilation and body-enhancing fit made from 79 percent Merino wool 15 percent Nylon and 6 percent Elastane The Womenrsquos PhD Run Short Sleeve V-Neck MSRP $85 features a semi-form fit UPF 30 and seamless construction Varied knit textures in body-mapped heat and sweat zones provide extra ventilation and 360-degree reflectivity aids visibility The Menrsquos PhD 2-in-1
Run Short MSRP $90 features a woven outer short with Merino interior short tight to provide support seamlessly constructed with knit-in ventilation in high heat zones Outer short is made from 100 percent recycled polyester inner short is 79 percent Merino18 percent Ny-lon3 percent Elastane The new Menrsquos PhD Run Long Sleeve Crew MSRP $95 features a semi-form fit UPF 30 and seamless con-struction and body mapping Made from 85 percent Merino wool and 15 percent Nylon ldquoFor Spring 2014 compared to Spring 2013 we took even more feedback from runners and improved most of the styles by placing a greater emphasis on thermal body mappingrdquo said Sara Yoder product line manager for SmartWool womenrsquos per-formance clothing
For Spring 2014 Zoot Sports will focus on its Icefil technology (a multi-functional UPF 50 ldquointelligentrdquo mois-ture-sensitive fabric) to keep runners cool There are 14 styles in the Zoot Ultra Run Icefil line including Womenrsquos Ul-tra Icefil Singlet MSRP $38 and Ultra Run Icefil 3rdquo Short MSRP $45 Menrsquos Ultra Icefil Tee MSRP $45 and Ultra Run Icefil 6rdquo Short MSRP $40 Other styles include the Womenrsquos Ultra Icefil Tank Ultra Icefil Tee Ultra Run Icefil 2rdquo Short and Ultra Run Icefil 2-1 3rdquo Short and Menrsquos Ultra Icefil Singlet Ul-tra Icefil Sleeveless Tee Ultra Icefil Mesh Tee Ultra Run Icefil 3rdquo Short Ultra Run Icefil 2-1 3rdquo Short and Ultra Run Icefil 8rdquo Short
Puma NightCat Jacket
Saucony Packable Fade Vest Daybreak Long Sleeve and Scoot LX Capri
SmartWool Run Short Sleeve V-Neck
Zoot Menrsquos Ultra Icefil Tee
CALENDARFor full year calendar go to sportsonesourcecomevents
tr
Ad
e A
ss
oc
iAt
ion
s |
Bu
Yin
G G
ro
uP
s
AUGUST
17-19 Atlanta Shoe Market Atlanta GA
19-21 PGA expo Las Vegas NV
19-21 MAGIC Las Vegas NV
SEPTEMBER
5 Surf expo Board Demo Day orlando FL
6-8 Surf expo orlando FL
8-10 NBS Fall Semi-Annual Market Fort Worth tX
16-19 Worldwide Spring Show Reno NV
18-19 health amp Fitness Business expo Las Vegas NV
18-20 Interbike International trade expo Las Vegas NV
25-26 Sports amp Fitness Industry Assoc Industry Leaders Summit Baltimore MD
26-28 Imprinted Sportswear Show (ISS) Ft Worth tX 30-2 oIA Rendezvous San Diego CA
OCTOBER
10-11 the Retailing Summit Dallas tX
29-31 Sport Source Asia hong Kong
29-1 NASGW expo Grapevine tX
NOVEMBER
1-3 NBS Fall Athletic Market Austin tX
5-7 tAG FallWinter Show St Louis Mo
15-17 ADA Fall Show San Antonio tX
24-26 Sports Inc Athletic Show Las Vegas NV
Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom
National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg
National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg
Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom
Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg
Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg
Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg
Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom
Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom
Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com
Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
DECEMBER
2-4 eoRA Se Winter Market Asheville NC
3-4 WWSRA NW early Preview Seattle WA
3-5 MRA December Market Lansing MI
4-6 FFANY New York NY
10-11 eoRA FLA Winter Market Punta Gorda FL
10-11 WWSRA NorCal early Preview tBA
11-12 Atlanta Shoe Market Atlanta GA
JANUARY
6-8 AtA Show Nashville tN
7-9 MWSRA January Show Madison WI
7-9 WWSRA Rocky Mtn Preview Denver Co
7-9 WWSRA Northwest Preview Portland oR
9-11 Surf expo orlando FL
13-14 WWSRA Intermountain Preview Salt Lake City ut
13-15 WWSRA NorCal early Preview Reno NV
14-17 Shot Show Las Vegas NV
15-18 NBS Winter-Specialty Market Fort Worth tX
16-18 Sports Licensing amp tailgate Show Las Vegas NV
17-19 Imprinted Sportswear Show (ISS) Long Beach CA
21 oRWM Demo Day tBA
22-25 outdoor Retailer Winter Market Salt Lake City ut
30-2 SIA Snow Show Denver Co
18 SGBWeeklycom | AUGUST 19 2013
September 25-26 2013
The Four Seasons HotelBaltimore MD
INAUGURAL
FORUM ADDRESSING GLOBAL CHALLENGES FACING SPORTS amp FITNESS EXECUTIVES
2013 FEATURED SPEAKERS
Use code SGBILS913 by September 2 to receive the Early Bird Member rateFor more INFORMATION or to REGISTER
visit wwwSFIAorgils or call 3014956321
TheSFIA ILS2013
LISA BAIRDChief Marketing OfficerUS Olympic Committee
SCOTT BAXTERPresident Jeanswear Americas amp ImagewearVF Corp
KEVIN PLANKCEO amp FounderUnder Armour
JEFFREY ROSENSWEIGDirector of the Global Perspectives ProgramEmory University
ERIC GRUMBANExecutive Vice PresidentNFL
ROB DEMARTINIPresident amp CEONew Balance
AURET VAN HEERDENPresident amp CEO Fair Labor Association
BOB PUCCINISFIA ChairmanPresidentMizuno USA
SAL LAROCCAExecutive Vice PresidentNBA
JOE PELLEGRINIManaging Director Co-Head Consumer amp Retail GroupRW Baird amp Co
JIM PISANIPresidentVF Licensed Sports Group
HUGO MALANPresident Fitness Sporting Goods amp ToysSears Holdings
TIM BROSNANExecutive Vice PresidentMLB
TOM FARREYDirector of Sports amp Society Program Emmy Award Winning ReporterAspen Institute ESPN
ROBERT REISSForbes ColumnistHost of ldquoThe CEO Showrdquo
TED LEONSISFounder Chairman Majority Owner amp CEOMonumental Sports amp Entertainment
MARK YOURCALENDARS
Summer Market AUGUST 6-9 2014
Open Air Demo AUGUST 5 2014
Winter Market JANUARY 22-25 2014
All Mountain Demo JANUARY 21 2014
CALENDARFor full year calendar go to sportsonesourcecomevents
tr
Ad
e A
ss
oc
iAt
ion
s |
Bu
Yin
G G
ro
uP
s
AUGUST
17-19 Atlanta Shoe Market Atlanta GA
19-21 PGA expo Las Vegas NV
19-21 MAGIC Las Vegas NV
SEPTEMBER
5 Surf expo Board Demo Day orlando FL
6-8 Surf expo orlando FL
8-10 NBS Fall Semi-Annual Market Fort Worth tX
16-19 Worldwide Spring Show Reno NV
18-19 health amp Fitness Business expo Las Vegas NV
18-20 Interbike International trade expo Las Vegas NV
25-26 Sports amp Fitness Industry Assoc Industry Leaders Summit Baltimore MD
26-28 Imprinted Sportswear Show (ISS) Ft Worth tX 30-2 oIA Rendezvous San Diego CA
OCTOBER
10-11 the Retailing Summit Dallas tX
29-31 Sport Source Asia hong Kong
29-1 NASGW expo Grapevine tX
NOVEMBER
1-3 NBS Fall Athletic Market Austin tX
5-7 tAG FallWinter Show St Louis Mo
15-17 ADA Fall Show San Antonio tX
24-26 Sports Inc Athletic Show Las Vegas NV
Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom
National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg
National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg
Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom
Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg
Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg
Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg
Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom
Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom
Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com
Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom
DECEMBER
2-4 eoRA Se Winter Market Asheville NC
3-4 WWSRA NW early Preview Seattle WA
3-5 MRA December Market Lansing MI
4-6 FFANY New York NY
10-11 eoRA FLA Winter Market Punta Gorda FL
10-11 WWSRA NorCal early Preview tBA
11-12 Atlanta Shoe Market Atlanta GA
JANUARY
6-8 AtA Show Nashville tN
7-9 MWSRA January Show Madison WI
7-9 WWSRA Rocky Mtn Preview Denver Co
7-9 WWSRA Northwest Preview Portland oR
9-11 Surf expo orlando FL
13-14 WWSRA Intermountain Preview Salt Lake City ut
13-15 WWSRA NorCal early Preview Reno NV
14-17 Shot Show Las Vegas NV
15-18 NBS Winter-Specialty Market Fort Worth tX
16-18 Sports Licensing amp tailgate Show Las Vegas NV
17-19 Imprinted Sportswear Show (ISS) Long Beach CA
21 oRWM Demo Day tBA
22-25 outdoor Retailer Winter Market Salt Lake City ut
30-2 SIA Snow Show Denver Co
18 SGBWeeklycom | AUGUST 19 2013
September 25-26 2013
The Four Seasons HotelBaltimore MD
INAUGURAL
FORUM ADDRESSING GLOBAL CHALLENGES FACING SPORTS amp FITNESS EXECUTIVES
2013 FEATURED SPEAKERS
Use code SGBILS913 by September 2 to receive the Early Bird Member rateFor more INFORMATION or to REGISTER
visit wwwSFIAorgils or call 3014956321
TheSFIA ILS2013
LISA BAIRDChief Marketing OfficerUS Olympic Committee
SCOTT BAXTERPresident Jeanswear Americas amp ImagewearVF Corp
KEVIN PLANKCEO amp FounderUnder Armour
JEFFREY ROSENSWEIGDirector of the Global Perspectives ProgramEmory University
ERIC GRUMBANExecutive Vice PresidentNFL
ROB DEMARTINIPresident amp CEONew Balance
AURET VAN HEERDENPresident amp CEO Fair Labor Association
BOB PUCCINISFIA ChairmanPresidentMizuno USA
SAL LAROCCAExecutive Vice PresidentNBA
JOE PELLEGRINIManaging Director Co-Head Consumer amp Retail GroupRW Baird amp Co
JIM PISANIPresidentVF Licensed Sports Group
HUGO MALANPresident Fitness Sporting Goods amp ToysSears Holdings
TIM BROSNANExecutive Vice PresidentMLB
TOM FARREYDirector of Sports amp Society Program Emmy Award Winning ReporterAspen Institute ESPN
ROBERT REISSForbes ColumnistHost of ldquoThe CEO Showrdquo
TED LEONSISFounder Chairman Majority Owner amp CEOMonumental Sports amp Entertainment
MARK YOURCALENDARS
Summer Market AUGUST 6-9 2014
Open Air Demo AUGUST 5 2014
Winter Market JANUARY 22-25 2014
All Mountain Demo JANUARY 21 2014
September 25-26 2013
The Four Seasons HotelBaltimore MD
INAUGURAL
FORUM ADDRESSING GLOBAL CHALLENGES FACING SPORTS amp FITNESS EXECUTIVES
2013 FEATURED SPEAKERS
Use code SGBILS913 by September 2 to receive the Early Bird Member rateFor more INFORMATION or to REGISTER
visit wwwSFIAorgils or call 3014956321
TheSFIA ILS2013
LISA BAIRDChief Marketing OfficerUS Olympic Committee
SCOTT BAXTERPresident Jeanswear Americas amp ImagewearVF Corp
KEVIN PLANKCEO amp FounderUnder Armour
JEFFREY ROSENSWEIGDirector of the Global Perspectives ProgramEmory University
ERIC GRUMBANExecutive Vice PresidentNFL
ROB DEMARTINIPresident amp CEONew Balance
AURET VAN HEERDENPresident amp CEO Fair Labor Association
BOB PUCCINISFIA ChairmanPresidentMizuno USA
SAL LAROCCAExecutive Vice PresidentNBA
JOE PELLEGRINIManaging Director Co-Head Consumer amp Retail GroupRW Baird amp Co
JIM PISANIPresidentVF Licensed Sports Group
HUGO MALANPresident Fitness Sporting Goods amp ToysSears Holdings
TIM BROSNANExecutive Vice PresidentMLB
TOM FARREYDirector of Sports amp Society Program Emmy Award Winning ReporterAspen Institute ESPN
ROBERT REISSForbes ColumnistHost of ldquoThe CEO Showrdquo
TED LEONSISFounder Chairman Majority Owner amp CEOMonumental Sports amp Entertainment
MARK YOURCALENDARS
Summer Market AUGUST 6-9 2014
Open Air Demo AUGUST 5 2014
Winter Market JANUARY 22-25 2014
All Mountain Demo JANUARY 21 2014