Upload
ozzy
View
46
Download
0
Embed Size (px)
DESCRIPTION
Home Use. Medical & Physical Therapy Use. Professional Athletes and Body Builders. Isolate and Grow. Strengthen current base market. Look for growth in potential target markets. The GYM sales are the foundation to build, develop and fund business opportunities. . ii SOLATOR. REHAB. - PowerPoint PPT Presentation
Citation preview
Isolate and Grow
Professional Athletes and Body Builders
Home Use
Medical & Physical Therapy Use
• Strengthen current base market.
• Look for growth in potential target markets.
• The GYM sales are the foundation to build, develop and fund business opportunities.
• Therapy market expected to expand 30% to the year 2018
• Potential with market growth– 10k baby boomers turn 65 daily
– Will continue for 19 years
iiSOLATORREHAB
Rehab Industry Outlook
– Athletic• 25% of all athletic injuries are to hand
or wrist–Orthopedic• Chiropractic• 90% of men and 80% of women older
than 70 yrs have arthritis in their hands
–Work Related• 25% of all work injuries are to upper
extremities ( 1 in 6 are hand)–Disability • War Veterans or amputees
iiSOLATORREHAB
Industry Outlook
The Opportunity and Value Position
iiSOLATOR
• Isolator has significant potential in markets including:
• Young/Old People• Athletic/Non-athletic• Disabled
REHAB
Target Market• The Target Market includes:• Sports Medicine• Physical Therapy• Occupational Therapy• Chiropractic
iiSOLATORREHAB
• Flexsolate:• Entered the market over three years ago• “Grip free” cuff• Extensive testing at North Idaho – Bio-Performance Institute• Just introduced “Gym in a Bag”• Cheaper product• Endorsed by Kim Lyons- “The Biggest Loser”, Gunter
Schlierkamp, former “Mr. Universe.”
iiSOLATORREHAB
COMPETITION
Other Opportunities• OT Professional Organizations
– The American Occupational Therapy Association• PT Professional Organizations
– The American Physical Therapy Association• Trade journals and magazines
REHABiiSOLATORREHAB
Recommendations• Continue to build
network– Professional endorsement
• Aesthetic Website
• Develop product brochure
• Product demos in rehab settings
• Trial program with rehab
• Legal waiver
• Credentialed Continuing Education program/seminar
• Research on EMGs with a credentialed professional
• Vendor association– www.Sammonspreston.co
m
• Future product development
iiSOLATORREHAB
Average Consumer Market
• The bottom two portions of the pyramid must be mastered first
• Shift from “how the product functions” to “how the product feels”
• Must address the “What’s In It For Me” factor
Professional Athletes and Body Builders
Home Use
Medical & Physical Therapy Use
SWOT Analysis Strengths
- versatility of use- smoother range of motion- convenient packaging for travel- professional website/ ecommerce- targeted results in specific muscles- ability to lift more weight
Weaknesses
- understaffed management team- limited manufacturing capabilities- lack funds for expansion/advertising- website geared toward bodybuilder- product intimidating/ not user friendly- priced higher than the competition
Opportunities
- commissioned sales representatives- broaden market- offer/build accessory line- product available at gym for purchase- attend medical trade shows- build relationships in other markets
Threats
- acquisition of retail/manufacturing space- customers purchasing other products due to lack of advertising- similar products obtaining more exposure and sales
Strengths
• Primary goal = increase product awareness and consistent sales growth
* versatility of use* convenient packaging* professional website* smoother range of motion* targets specific muscle areas* more weight can be lifted = increased strength
Weaknesses
• Need to be rectified in order to improve long-term performance of company
* understaffed team* limited manufacturing capabilities* lack of funding* product intimidating/ not user friendly* priced higher
Opportunities
• Utilize current customer and market base
* commissioned sales representatives* market to fitness/rehab to build reputation* offer/build accessory line* make product available to local gyms* continue to build relationships in other markets* attend medical/health trade shows
Threats
• External factors that should be addressed before expansion into any other market
* acquisition of manufacturing/retail space* Loss of customers due to lack of advertising* Loss of sales due to competition