Isobar TA final

courtney lambert

Monday, 9 August 2010

hello


is it me you’re looking for?


what’s this all about?


Trust in consumer opinion remains strong and is growing.

79% of New Zealanders agree comments from other consumers can change their opinion of products and brands (in comparison to Independent Experts, 66%, and comments from the company itself, 32%)Neilsen NZ Social Media Report Wave 2 June 2010


New Zealanders are increasingly using social media to interact with brands and to support their purchase decision making. During the last year:

73% turned to other consumers’ opinions found in blogs, boards, comments on social networking sites or other ‘social’ websites

62% watched an online video about a product they were thinking of buying

42% interacted with companies via social networking sites

Neilsen NZ Social Media Report Wave 2 June 2010


social media is conversation, not a campaign

social media is not free

people, people, people, people, not puters



fish where the fish are



courtney’s random made up game:“Oprah’s awesomest fruit”


think channels and gateways



hey baby, call me


hey baby, call me


[insert your brand here] Creating a private media channel



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Ford global shifts to 25% total budget 2011

Jetstar airways shifts to 40% total budget 2011

“It’s clear our customers are comfortable in the online space and as Jetstar is essentially an online retailer, it makes sense for us to embrace social media

outlets. Online media channels gives us immediate access to our consumers” Jetstar


Three little pigs

organisational structure

people resourcing and training

brand risk management


Your brand mission, should you choose to accept it:

You have been given 12 months of free, fully resourced, 6pm TV news to communicate to your customers

What would you say?

How would you get the information to the reporters?

How would you know of you were doing a good job or not?

How might it look?

How would you keep people watching?


bye


courtney lambert


Documents

Isobar TA final