ISM ACADEMIC PROGRAMS BUSINESS CERTIFICATE · 2015-02-05 · Business Certificate students will study core module 6 with a specialization in Luxury Brand & Fashion Management. For

International. Individual. Inspiring.

ISM ACADEMIC PROGRAMSBUSINESS CERTIFICATE

Study at one of the best

private business schools

in Germany!

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The International School of Management (ISM) – with campuses

in Dortmund, Frankfurt/Main, Munich, Hamburg and Cologne –

is a private, state-recognized University of Applied Sciences that has

been offering high-quality, practical, and career focused manage-

ment education programs with a strong international orientation

for more than two decades. Founded in 1990, the ISM is home to

more than 2,500 students pursuing business degrees in a personal

atmosphere, under the guidance of faculty and staff members. The

program of study includes seven bachelor’s degree programs, a part-

time bachelor’s program, six consecutive master’s degree programs,

a part-time master’s program and two MBA programs.

For non-German speakers the ISM offers six programs which are

taught entirely in English:

· B.A. International Management

· M.A. International Management

· M.Sc. Finance

· M.Sc. International Logistics & Supply Chain Management

· MBA General Management

· International Business Certificate

Furthermore, international students with the necessary pre requisites

in German can take part in the German Business Certificate program,

which is taught entirely in German.

International School of Management (ISM)

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ContentsStudy Programs

Exchange Programs

International Business Certificate

Module 1 (Dortmund Campus)

Module 2 (Dortmund Campus)

Specializations (Dortmund Campus)

Module 3 (Frankfurt/Main Campus)

Specialization (Frankfurt/Main Campus)

Module 4 (Munich Campus)

Specialization (Munich Campus)

Module 5 (Hamburg Campus)

Specialization (Hamburg Campus)

Module 6 (Cologne Campus)

Specialization (Cologne Campus)

German Business Certificate

Fall Semester (Frankfurt/Main Campus)

Spring Semester (Frankfurt/Main Campus)

Success Factors

Student Life

Studying in

International Network

Contact – International Office

Excellent results

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Study Programs

BACHELOR’S PROGRAMS

To guarantee international competencies, the ISM bachelor’s

programs offer two integrated semesters abroad – a compulsory

semester and an elective one – at one of the ISM’s more than

160 partner institutions. Additionally, the emphasis on hands-on

experience is an important aspect. Students participate in a total

of 20 weeks of internships. To become familiar with intercultural

differences in the workplace, students work at least 10 out of

the 20 weeks for a company outside Germany.

All ISM bachelor’s programs provide the fundamentals of business

administration. Depending on the chosen study program, this core

education is supplemented by lectures in communications, tourism,

psychology, finance, fashion or e-commerce. This qualifies ISM gradu-

ates for a wide variety of different jobs in many industries. Besides

gaining valuable academic know ledge, students acquire important

soft skills, such as teamwork, negotiation, and presentation tech-

niques, during their time at the ISM. They study in small groups and

parti cipate in case studies and consulting projects where they apply

academic know ledge to solve business problems.

Applicants interested in a bachelor’s program

can choose between these programs:

· B.A. International Management English Trail (Global Track)

language of instruction: 100% English

· B.A. International Management (Global Track)

language of instruction: 30 – 40% English, 60 – 70% German

· B.A. Tourism & Event Management (Global Track)


· B.A. Communications & Marketing (Global Track)


· B.A. Psychology & Management (Global Track)


· B.Sc. Finance & Management (Global Track)


· B.A. Global Brand & Fashion Management (Global Track)


· B.Sc. Online-Marketing & E-Commerce (Global Track)


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Study Programs

MASTER’S PROGRAMS

PART-TIME PROGRAMS

The ISM’s success factors – the international and hands-on educa-

tion, the compact study program, the personal atmosphere, and the

soft skills taught alongside academic know ledge – aren’t just an

integral part of the bachelor’s programs. These key factors are also at

the heart of the ISM’s master’s programs.

All six programs focus on practical and international elements, includ-

ing lectures held in English. Students spend the third semester of their

ISM master’s program abroad at one of the ISM partner universities

specializing in their field of study. The semester abroad is designed

to further develop and expand their intercultural and language compe-

tencies, and enhance and deepen their professional know ledge in an

international context. Additionally, all programs also offer students the

opportunity to complete an international double degree.

The master’s programs are rigorously geared to the needs of the real

business world. This goal is fostered by the hands-on experience of

ISM lecturers, many of whom have held or currently hold manage-

ment positions in the business world. Furthermore, a twelve-week

comprehensive internship phase, normally completed between the

first and second semesters, as well as a practically-oriented master’s

thesis form the foundation of ISM master’s programs.

Since 2004, the ISM has also offered an MBA program geared

towards graduates of all academic disciplines. Students of this part-

time MBA General Management program graduate within two years

and spend four modules at partner universities in the USA, Brussels,

India and Hong Kong. In addition, students receive pro fessional and

personal coaching support throughout the program.

A second MBA program, the MBA Energy Management, started

at the ISM in 2009. It is organized in cooperation with the energy

companies E.ON AG and RWE AG and is therefore tailored to the

particular needs of managers in the energy sector.

In the fall semester 2012 / 2013, the ISM extended its part-time study

programs with a Bachelor of Arts in Business Administration and

a Master of Arts in Management. Both programs offer individual

specializations.

Applicants interested in a master’s program


· M.A. International Management


· M.Sc. Finance


· M.Sc. International Logistics & Supply Chain Management


· M.A. Strategic Marketing Management

language of instruction: 50% English, 50% German

· M.A. Psychology & Management


· M.A. International Luxury, Fashion & Sales Management


Applicants interested in a part-time study program


· B.A. Business Administration


· M.A. Management


· MBA Energy Management




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The ISM International Business Certificate program is designed for students with a strong

interest in a study abroad semester at a German university. The program offers students

individual support and academic guidance. The certificate allows students who do not speak

German at an advanced level to take business classes in English and earn ECTS credits during

their stay at the ISM. As a prerequisite we expect students to have a B2 level of English.

The ISM Business Certificate can be studied at each of the five ISM campuses: Dortmund

(spring and fall semester), Frankfurt (spring or fall semester), Munich (fall semester only),

Hamburg (fall semster only) and Cologne (spring semester only – start spring 2016). The

program consists of six core modules and six specialized modules, each consisting of two

courses worth 5 ECTS credits. Students enrolled in the ISM Business Certificate program

can earn 30 ECTS credits in one semester or 60 ECTS credits in two semesters by taking one

core module and one specialization module per semester.

A UNIQUE EXPERIENCE – A STUDY ABROAD SEMESTER AT THE ISM

Exchange Programs

Core Modules

The Dortmund Campus offers the following two core modules:

Module 1:

Project Management, Operations Management,

Strategic Management, International Business Law.

Module 2:

Strategic Controlling, Crisis Management, Branding &

Communication Management, Doing Business in

a Global Economy.

The Frankfurt Campus offers the following core module:

Module 3:

Business Ethics, Business Planning –

Theory & Exercises, Moderation & Presentation,

Capital Markets.

International Business Certificate (taught entirely in English)

The Munich Campus offers the following core module:

Module 4:

International Trade & Sales, Strategic Management,

Global Communications, International Finance Management.

The Hamburg Campus offers the following core module:

Module 5:

Marketing Controlling, International Finance Management,

Strategic Controlling, International Trade & Sales.

The Cologne Campus will offer from spring 2016

the following core module:

Module 6:

Strategic Controlling, Branding & Communications

Management, Crisis Management, Doing Business

in a Global Economy.

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Specialization Modules

The ISM offers six specialization modules at its different campuses.

A Communications module is available in Dortmund and Frankfurt

(Strategic Public Relations, Intercultural Communication). In addition,

the Dortmund Campus offers a Tourism & Event Management module

(Strategic Tourism Management, International Tourism Markets), and

a Finance module (International Financial Reporting, International

Auditing, Implementation of Derivatives) as well as an International

Management module (Leading to High Performance, Competitive

Advantage), which is also available at the Munich Campus. The

Psychology & Management module (Consumer Psychology, Structuring

of Consulting Projects) is offered at the ISM campus in Hamburg. Our

Cologne Campus will offer a Luxury Brand & Fashion Management

module (Marketing of Luxury Goods & Fashion, Fashion Buying &

Merchandising) from spring semester 2016.

For details see pages 8 to 21.

Study Program Dortmund Campus

Business Certificate students at the Dortmund Campus can choose

between Core Modules 1 and 2 as well as between four spe cia l i-

zation modules. For more details see pages 8 to 13.

Study Program Frankfurt Campus

Business Certificate students who choose to study in Frankfurt will

participate in Core Module 3 with a specialization in Commu nica-

tions. Frankfurt students who want to stay for one year at ISM need

to choose another campus after one semester since courses will not

change over the year. For more details see pages 14 to 15.

Study Program Munich Campus

Business Certificate students at the Munich Campus will take Core

Module 4 with a specialization in International Management. For more details see pages 16 to 17.

Study Program Hamburg Campus

Business Certificate students who choose to study in Hamburg will

participate in Core Module 5 with a specialization in Psychology and

Management. For more details see pages 18 to 19.

Study Program Cologne Campus (start spring 2016)

Business Certificate students will study core module 6 with a

specialization in Luxury Brand & Fashion Management.

For more details see pages 20 to 21.

German Business Certificate (taught entirely in German)

Since the fall semester 2010, the ISM has also been offering a

German Business Certificate program at the Frankfurt Campus,

which is taught entirely in German. The program consists of six

courses, each worth 5 ECTS credits. Students in the German Business

Certificate program can earn 30 ECTS credits in one semester or

60 ECTS credits in two semesters. To qualify for this program,

students must have achieved a B1 level of German.

Teaching methods include lectures, seminars, case studies and busi-

ness games. Students participate in group and project work to train

their problem-solving abilities and soft skills (teamwork, presenta-

tion techniques etc.). In addition to the Business Certi ficate, interna-

tional students can also attend an intensive German class prior to

starting the program. The ISM also offers German classes throughout

the academic year. For details see pages 22 to 25.

Exchange Programs

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INTERNATIONAL BUSINESS CERTIFICATE

Strategic ManagementDr. Stephan BrockWork experience: · Various non-executive directorships at private and public companies

· CEO of CEMEX Deutschland AG

This course presents a framework and a set of tools for formulating successful strategies. The

focus is on identifying and analyzing the sources of profitability available to a firm and on

developing strategies for tapping these sources. A central theme of the course is the analysis

of competitive advantage. However, the course is concerned not just with analysis but with

decisions as well. In case discussions, students will take the role of a senior executive or

consultant. They will be asked to make decisions on key strategy issues and indicate how the

right decisions will be implemented.

The course objective is to acquire familiarity with the principal concepts, frameworks and

techniques of strategic management and to gain expertise in applying these.

Module 1 · Strategic Management (5 ECTS)

· International Business Law (5 ECTS)

· Project Management (5 ECTS)

· Operations Management (5 ECTS)

Module 2 · Strategic Controlling (5 ECTS)

· Branding & Communication Management (5 ECTS)

· Crisis Management (5 ECTS)

· Doing Business in a Global Economy (5 ECTS)

Communications & Marketing Track

· Strategic PR (5 ECTS)

· Intercultural Communication (5 ECTS)

International Management Track

· Leading to High Performance (5 ECTS)

· Competitive Advantage (5 ECTS)

Tourism & Event Management Track

· Strategic Tourism Management (5 ECTS)

· International Tourism Markets (5 ECTS)

Finance Track

· Implementation of Derivatives (5 ECTS)

· International Financial Reporting in Fall

or International Auditing in Spring (5 ECTS)

CORE MODULES (1 OF 2)

SPECIALIZATIONS

MODULE 1

The Dortmund Campus offers the following two programs:

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Dr. Andreas GranWork experience: · Head of an international industry group at Clif-ford Chance

· Teacher at a training center of the Inter-national Air Transport Association

Sebastian GruetzWork experience: · Global transformation director at BP

· Marketing director for Eastern Europe, Austria, Russia and the Nether-lands at BP

Dr. Ulf NeuhausWork experience: · Department of Global Supply Chain Manage-ment at Bayer Health Care AG, Berlin

· Consultant for Supply Chain Management at Bayer Business Services GmbH, Leverkusen

Knowledge regarding the general legal framework is essential for understanding business

and management processes. Therefore, the objective of this course is a practice-oriented in-

troduction concerning relevant legal aspects. This includes issues of national and international

civil, commercial and corporate law. Participants will share their respective domestic views

and thus contribute to a comparative approach and understanding of selected legal issues.

After completing the course, students should be able to understand and communicate the

general structure and principles of German and EU commercial law, to compare national

and international commercial legal systems and to understand the significance of different

jurisdictions for commercial decision-making.

International Business Law

This course is meant to provide students with a basic toolbox to handle projects of various

sizes. It will also give students a platform to share their own experiences and issues with

projects they have been involved in. More specifically, the course will focus on the question

how to efficiently and effectively run projects whilst line operations continue and how to

successfully ’connect’ project management to the ’rest’ of the international corporation.

After completing the course, students will be able to effectively structure a project, using

a simple lifecycle model, and make use of a minimum set of tools to manage an international

project.

Project Management

Operations are at the core of any organisation that provides goods or services. Whether

in factories, restaurants, government institutions or marketing departments, it is operations

that generate value for the customer. Therefore, a sound understanding of operations

is crucial for any manager. The course employs lectures, class discussions and case studies

as learning methods.

After completing the course, students will be able to illustrate the inter-relationship be tween

operations and strategy, apply key operations planning methods, and classify and assess differ-

ent process designs.

Operations Management

Dortmund Campus – Module 1

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Doing Business in a Global Economy

Strategic Controlling

In this course students continue to build on their international exposure and look at more in-

ternational topics in business. They will deal intensively with the concept of globalization by

looking at different types of globalization and its effects on the service industry. Gap analysis

will be introduced and the importance of service in today’s business will be discussed.

This course focuses not only on learning theory but also on the important role of classroom

discussions and debates. Case studies and articles will be used extensively.

On completion of this course, students will be able to look at globalization much more

critic ally. They will also have improved their know ledge with regards to service and its impor-

tance in manufacturing companies.

Branding & Communications ManagementJane TownsendWork experience: · Marketing educator and trainer in corporations and further education institutes

· Marketing consultant with a particular focus on multinational companies

One of a company’s most valuable assets is its brands, which can provide a source of com-

petitive advantage in today’s competitive business world. In this course students will learn

how to develop strong brands and how to communicate these using the increasingly wide

variety of marketing communication instruments now available. The first part of the course

examines the subject of brand management; the second part concentrates on communications

management. The lectures are supported by real-life examples, case material and exercises to

illustrate the theoretical concepts. The students additionally carry out an ongoing case task

enabling them to relate the concepts to a practical situation on a conti nuous basis.

Crisis ManagementNathaniel PeltierWork experience: · Manager of his own

company – Thomas and Peltier Ltd.

· Assistant manager at Dr. Hunsdorfer Consulting

Every company and tourist destination runs the risk of an unexpected crisis. Forward- thinking

companies and organisations embrace differentiated crisis management strategies. Crisis

management in the face of a real crisis includes identifying the nature of a current crisis,

intervening to minimize damage, and recovering from the crisis. The lectures con centrate

on the threats, risks, potential hazards, types of crisis, strategic approaches, organizational

measures, crisis management instruments, and case studies.

On completion of this course, students should, for example, be able to understand the

significance of risks of crises in the operation and management of companies and touristic

destinations and to develop management strategies to minimize the impacts of a crisis.

Walter HorstmannWork experience: · Partner at avantum consult

· Managing director and partner at KPMG Consulting

Strategic controlling is an essential part of any corporate control system. It is based on

medium and long-term considerations and focuses on safeguarding a company’s long-term

survival und growth. In this course, students review quantifiable as well as non-quantifiable

factors, and consider environments in which a company operates, such as markets,

compe titors, or consumer behavior. Based on this framework, strategies and concepts are

elaborated and implemented.

The course objective is to critically evaluate the assumptions and underlying theory of strate-

gic control and to apply strategic control methods and concepts in practice.

MODULE 2


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Competitive Advantage



Strategic PR

Competitive Advantage explores how organizations create value through strategic choices.

The course is designed to give students a deeper insight in strategic moves and execution

aimed at creating sustainable competitive advantages. It uses a wide range of case articles

drawn from a wide spectrum of industries in order to provide students with richer theoretical

frameworks and applications. Case studies include an overview of the organization’s ap-

proach to business and then a discussion about how this leads to advantage and sustainable

value creation.

Leading to High PerformanceProf. Dr. Eyden SamunderuWork experience: · Consulting expert in corporate strategy, particularly in the aviation sector

· Senior project manage-ment consultant at the Institute for the Advance-ment of Business and Technology, Spain

Leading to High Performance is a foundational course for understanding and applying the

practices of management in complex, rapidly changing global organizations. This course

seeks to develop an understanding of the larger context in which business organizations

operate. Political, social, legal and public policy, as well as regulatory and environmental

contexts are covered accordingly. The course integrates classical management approaches

with real life examples drawn from a wide spectrum of industries and a wide variety of case

studies. Key topics surveyed include: change management approaches, strategic leadership,

exploring strategic changes and re-inventing organizations as well as how to develop suc-

cessful business models that leads to sustainable performance.

Intercultural CommunicationGershon BraunWork experience: · Managing director at mcdialog gmbh

· Management consultant and guest speaker, panellist and modera-tor at international conferences

The course attempts to demystify the subject of cross-cultural communication and offers

practical suggestions for managing cultural diversity. It covers the processes and dynamics

of culture, references leading thinkers on the subject, and examines relevant cultural ex-

pressions, rituals and practices in selected countries.

The main goal of this course is to provide students with the information and skills they will

need as international managers to avoid the pitfalls of cross-cultural communication and to

be able to leverage cultural diversity into business opportunities.

Karola RömerWork experience: · Head of communications (national / international) at a leading retail group

· Head of marketing & public relations (national / international) at a main supplier of McDonald’s

This course combines theoretical and practical aspects. It introduces students to the basic

principles of public relations at a management level and covers the main methods and

instru ments of strategic PR. The critical factors of successful PR campaigns will be shown

and differentiated. Additionally, practical insights into the entire workflow of strategy and

concept development will be considered.

Students will be expected to analyze case studies and draw conclusions from them in order

to create strategic PR concepts. They will apply basic tools to present their corporate com-

munication analysis or campaign in a business or pitch situation.

SPECIALIZATIONS


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International Tourism Markets

Tourism & Event Management Track

Strategic Tourism ManagementWithin the scope of the course, students will be equipped with the skills needed for the

general management role of leading a firm or business towards long-term success. Intro-

ducing prescriptive as well as emergent approaches to strategic planning, this module is

designed to provide the student with an understanding of strategic management principles,

theory and analytical frameworks. These are then applied to the tourism and leisure industry

to consider how organizations can manage and exploit their resource base and plan strategi-

cally for long-term competitive advantage. The theoretical foundations are supported by

practical case study applications. Case studies will be drawn from the airline industry and

tourism destination spots like Kenya, the hotel industry etc.

Nathaniel PeltierWork experience: · Manager of his own



This course focuses of the dynamics of demand and supply within the context of the

international tourism industry. It analyzes international tourist flows as well as existing

and emerging patterns of tourism demand and considers the factors by which they are

influenced. The module draws upon fundamental concepts of market research, consumer

behavior, product design, demand and supply management and sustainability.

After completing the course students will, for example, be able to analyse tourism supply

features and evaluate their impact on tourism demand as well as understand principles of

market segmentation and consumer behavior in international tourism.


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International Auditing – in spring semester only

Finance Track

When European entities are required to prepare their financial statements under an inter-

national financial reporting framework, they also have to be audited under an international

auditing framework. Therefore, the European Union requires the application of International

Standards on Auditing (ISAs). This course focuses on practical problems involved in applying

ISAs. Current requirements of these standards will be discussed and forthcoming changes will

be looked ahead to.

Upon completion of this course, students will be able to understand the planning, performing

and reporting of an audit of financial statements and resolve basic auditing problems.

International Financial Reporting – in fall semester only

Implementation of DerivativesDirk GojnyWork experience: · Head of Research with HSH Nordbank, and currently National-Bank AG

· Fixed Income Analyst

This course focuses on practical problems faced in applying International Financial

Reporting Standards (IFRSs). Using case studies, it will be discussed how principles of IFRSs

are turned into live financial reporting. The reason for this focus is that young graduates

today are expected to be able to deal with the typical complexities of financial reporting

requirements without dedicated prior training. The skills taught are immediately applicable.

The course will be interactive and hands-on, and students are required to go through a

number of exercises, mini cases, and team presentations.

After completing the course, students will be able to analyze published financial statements

and resolve basic reporting problems.

The fundamentals of applying derivative financial instruments are the main content of this

course. Distinctions between financial cash and forward transactions are exemplified and

various derivative financial instruments are introduced and explained, including forward

trans actions and options. The course also focuses on derivative interest rate contracts, stock

derivatives and foreign exchange derivatives. Option parameters and the main factors

influencing opting pricing will also be dealt with. In addition, the key interest rate deri vative

contracts – interest rate swaps, forward rate agreements as well as credit derivatives – are

explained in detail. Finally, the practical uses of derivative financial instruments will be

illustrated and discussed. Determining the objectives by applying derivative financial

instruments completes the course.

Prof. Dr. Manfred BolinWork experience: · Secretary General of the Accounting Standards Committee of Germany

· Tax consultant and certified public auditor


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Business EthicsGershon BraunWork experience: · Managing director at mcdialog gmbh


Kerron BootheWork experience: · Risk manager at AGT International

· Entrepreneur, IT Professional

James KirkpatrickWork experience: · Lecturer of »English for Management Studies« at Frankfurt University of Applied Sciences and Frankfurt School of Finance and Management

· In-house instructor, particularly at (the former) Allianz Dresdner Bau spar kasse and at Commerzbank

Accessible to the newcomer and detailed enough for advanced students, the course explains

how to tailor a plan for business purposes. It helps focus attention on strategic planning and

on strategic and operational controls.

The course aims to deliver the theoretical background and fast-track advice for competent

and advanced students who want to get beyond the basics and produce compelling business

plans. Having successfully completed the course, students should be able to develop busi-

ness plans for small and medium-sized enterprises.

Business Planning, Theory and Practice

The course will teach students how to communicate effectively in English in an inter national

business setting by learning the structural, stylistic, and rhetorical elements of making

presen tations. Students will continue to build on their existing vocabulary of business terms,

as well as become more aware of cultural differences. Furthermore, students will develop

their rhetorical skills in using English for expository purposes.

At the conclusion of the course, students should be able to deliver effective business

presenta tions and participate actively in discussions of business topics.

Moderation & Presentation

This course is designed to raise student awareness of the important and often dramatic role

ethics play in managerial decisions, and to provide them with the know ledge and the tools

they will need for identifying, confronting and resolving ethical issues throughout their

mana gerial careers.

One primary goal of the course is for students to understand and appreciate the vital role

ethics plays in business and in their personal lives. Furthermore, students should be

able to make better and more comprehensive managerial decisions that consider not only

corporate goals and values, but also legal and ethical issues and their likely impact on key

stakeholders.

Module 3 · Business Ethics (5 ECTS)

· Business Planning, Theory and Practice (5 ECTS)

· Moderation & Presentation (5 ECTS)

· Capital Markets (5 ECTS)


· Strategic PR (5 ECTS)

· Intercultural Communication (5 ECTS)

CORE MODULE SPECIALIZATION

MODULE 3

The Frankfurt/Main Campus offers the following program:


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Oya BertramWork experience: · Senior financial analyst for oil & gas producer financing, pipeline, commodity hedge fund businesses of Koch Industries, Inc., USA

· Senior financial consult-ant at Siemens Treasury

This course provides a conceptual overview of how financial markets and institutions work

and the vital role that they fulfill in a well-functioning market economy.

The course material covers the relevant terms and concepts in the money and capital markets

as it initially gives an overview of the financial system. Building on these foundations, it goes

on to elaborate on the most common types of financial instruments in the money, equity,

fixed income, and derivatives markets while explaining how prices and rates are established.

One of the primary goals of the course is to acquire a general understanding of the neces-

sary complexity of various financial instruments offered in the markets. As future managers,

the students will also be able to better comprehend the underlying reasons for the funding

choices of companies given their specific circumstances and the current state of the economy.

Capital Markets


Strategic PR

Intercultural CommunicationThe course attempts to demystify the subject of cross-cultural communication and offers

practical suggestions for managing cultural diversity. It covers the processes and dynamics

of culture, references leading thinkers on the subject, and examines relevant cultural ex-

pressions, rituals and practices in selected countries.

The main goal of this course is to provide students with the information and skills they will

need as international managers to avoid the pitfalls of cross-cultural communication and to

be able to leverage cultural diversity into business opportunities.

Susanne GüntherWork experience: · Director Marketing/PR at premium design brand, Frankfurt

· Head of Communications at luxury bathroom and kitchen manufacturer, London

This course combines theoretical and practical aspects. It introduces students to the basic

principles of public relations at a management level and covers the main methods and

instruments of strategic PR. The critical factors of successful PR campaigns will be shown

and differentiated. Additionally, practical insights into the entire workflow of strategy and

concept development will be considered.

Students will be expected to analyze case studies and draw conclusions from them in order

to implement a strategic public relations process. They will apply basic tools to present their

corporate communication analysis or campaign in a business or pitch situation.

SPECIALIZATION

Gershon BraunWork experience: · Managing director at mcdialog gmbh


Frankfurt / Main Campus – Module 3

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International Trade & SalesProf. Dr. Klaus MühlbäckWork experience: · Member of the board of directors at two medium-sized companies in the international industrial tire industry

· Managing partner in a company in the same industry

The lecture demonstrates the important function and the specifics of international trade and

sales in the scope of market-orientated corporate management. Furthermore students learn

how companies need to embrace and develop sales strategies in order to be successful in a

competitive international market in the long run. At the same time the roles and functions

of trade and sales, different trade and sales structures and the correspon ding demands on

the supplier will be presented.

At the end of the course students will, for example, be able to apply the concepts methods

and instruments of international sales.

Module 4 · International Trade & Sales (5 ECTS)

· Strategic Management (5 ECTS)

· Global Communications (5 ECTS)

· International Finance Management (5 ECTS)


· Leading to High Performance (5 ECTS)

· Competitive Advantage (5 ECTS)


MODULE 4

The Munich Campus offers the following program:


Strategic ManagementDr. Karl LeutschaftWork experience: · Management consultant at Leutschaft GmbH, Germany

· Entrepreneur – founder and former owner of CARASI, Corp., USA

This course presents a framework and a set of tools for formulating successful strategies. The

focus is on identifying and analyzing the sources of profitability available to a firm and on

developing strategies for tapping these sources. A central theme of the course is the analysis

of competitive advantage. However, the course is concerned not just with analysis but with

decisions as well. In case discussions, students will take the role of a senior executive or

consultant. They will be asked to make decisions on key strategy issues and indicate how the

right decisions will be implemented.

The course objective is to acquire familiarity with the principal concepts, frameworks and

techniques of strategic management and to gain expertise in applying these.

Only in fall semester

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Global CommunicationsDr. Gerhard Vilsmeier Work experience: · Head of Marketing & Communications at Siemens Real Estate

· Board member for finance and internal communication at the German Public Relations Association (DPRG)

The course introduces students to the intellectual, ethical and managerial challenge of

globalization in communications. One main goal of this course is first to introduce the socio-

economic and cultural aspects of globalization as a value-relevant aspect of corporate com-

munication and international business. Secondly, the course aims to prepare commu nication

executives to become agents of international change and intercultural exchange. Practically

speaking, the course will focus on employing strategies to read a person’s, a market’s and an

organization’s culture in the context of economic and sociological globalization.

The course will allow students to incorporate the theoretical and experiential complexity of

globalization into their managerial decision-making.

International Finance ManagementProf. Dr. Elmar SteurerWork experience: · Senior manager for capital markets at RWE Group

· Team leader in financial controlling with the responsibility for currencies and com-modities at BMW Group

The international dimensions of finance management resulting from the globalization of the

real economy and corporate business will be analyzed and explained in detail, supported by

risk management approaches, tools and instruments.

Students will be able to assess the significance and dimension of international economic

activity, analyze the complex risk situation of foreign trade activities and comprehend inter-

national financial management mainly as »risk management«. Furthermore, the course will

enable students to make use of the opportunities and risks inherent in international business

for financial management purposes understand the fundamental hedging tools in the field

of foreign exchange, cash management and refinancing, and assess the practical aspects of

corporate business and how they relate to financial management.


Leading to High Performance

Competitive AdvantageDr. Karl LeutschaftWork experience: · Management consultant at Leutschaft GmbH, Germany

· Entrepreneur – founder and former owner of CARASI, Corp., USA

Competitive Advantage explores how organizations create value through strategic choices.

The course is designed to give students a deeper insight in strategic moves and execution

aimed at creating sustainable competitive advantages. It uses a wide range of case articles

drawn from a wide spectrum of industries in order to provide students with richer theore tical

frameworks and applications.

Case studies include an overview of the organization’s approach to business and then a

discussion about how this leads to advantage and sustainable value creation.

Leading to High Performance is a foundational course for understanding and applying the

practices of management in complex, rapidly changing global organizations. This course

seeks to develop an understanding of the larger context in which business organizations

operate. Political, social, legal and public policies, as well as regulatory and environmental

contexts are covered accordingly. The course integrates classical management approaches

with real life examples drawn from a wide spectrum of industries and a wide variety of case

studies. Key topics surveyed include: change management approaches, strategic leadership,

exploring strategic changes and re-inventing organizations as well as how to develop suc-

cessful business models that leads to sustainable performance.

SPECIALIZATION

Qeis KamranWork experience: · Founder and Managing Director of Kamran Management GmbH

· Chief Operations Officer at Afghan Petroleum Company (APC), London, Munich, Istanbul

Munich Campus – Module 4

18

Marketing ControllingProf. Dr. Frauke BenderWork experience: · Consultant at Simon-Kucher & Partner as well as Accenture AG, Switzerland

· Marketing director at C. Bechstein Pianofortefabrik AG

Prof. Dr. Cordelia FriesendorfWork experience: · Research fellow at the Jean Monnet Centre of Excellence for European Integration

· Business consultant and associate at the UK Foreign Office and in industry



how companies need to embrace and develop sales strategies in order to be successful in

a competitive international market in the long run. At the same time the roles and functions

of trade and sales, different trade and sales structures and the corresponding demands on the

supplier will be presented. At the end of the course students will, for example, be able to

apply the concepts, methods and instruments of international sales.

International Trade & Sales

Nowadays, modern business administration cannot exist without controlling, which can be

defined as the analytical data base upon which managerial decisions are made. Controlling is

also an indispensable tool when it comes to marketing.

As much as experts agree on this theory, it is often very difficult to put it into practice. Marke-

ters and controllers don’t really speak the same language, and yet they have to find a way to

communicate with each other in order to identify the factors for successfully implementing

strategic and operational marketing measures, while eliminating weak points. In this module,

participants will learn about the various tools used in marketing controlling by looking at practi-

cal examples and understanding the need for, and the meaning of, efficient measures and tools.

Module 5 · Marketing Controlling (5 ECTS)

· International Trade & Sales (5 ECTS)

· International Finance Management (5 ECTS)

· Strategic Controlling (5 ECTS)

Psychology & Management Track

· Consumer Psychology (5 ECTS)

· Structuring of Consulting Projects (5 ECTS)


MODULE 5

The Hamburg Campus offers the following program:


Only in fall semester

19

Dr. Min LuoWork experience: · Founding Partner at German Ocean Invest, Hong Kong

· Over 10 years pro-fessional experiences in ship financing with total investment over 1 billion US Dollar

Prof. Dr. Rainer LuegWork experience: · Assistant professor at Aarhus University, Denmark

· Consultant at McKinsey & Company

This course firstly delivers a concise summary of the key economic and corporate finance

theories and tools in the international financial environment, thereby giving students a sound

footing in assessing international financial flows.

Secondly, it provides students with the principles of global finance, bank and country- risk

assessment, techniques of risk management, and the range of options available for finan cing

foreign trade and investment.

Thirdly, by providing a primer on corporate strategy, capital budgeting and performance

decisions, the course equips the student with the decision-making and hedging skills re-

quired for a company’s foreign and financial trade operations.

International Financial Management




factors, and consider environments in which a company operates, such as markets, com-

pe titors, or consumer behavior. Based on this framework, strategies and concepts are elabo-

rated and implemented. The course objective is to critically evaluate the assumptions and

underlying theory of strategic control and to apply strategic control methods and concepts in

practice.


Psychology & Management Track

Consumer Psychology

Structuring of Consulting ProjectsProf. Dr. Dirk FischbachWork experience: · Marketing Director & Senior Project Manager at Tengelmann OHG, Munich et al.

· Senior Consultant, Corporate Development, KarstadtQuelle AG, Essen

Consulting projects require particularly efficient project management, not least because of

the high daily rates and the penalties payable for timeouts or inferior quality. With the

help of various case studies, the course shows how a consulting project should be structured.

Furthermore, successful and abortive project flows will be analyzed and lesses will be

learned from case studies for students’ own project management activities.

At the end of the course students will be able to apply the methods of project management

to consulting projects and balance the »trilemma« of quality objectives, cost objectives and

timescale objectives.

N.N.The course covers psychological models of market psychology, advertising psychology

and consumer psychology and their application on the job. The focus lies on the direct

communication between vendor and client. Possibilities and methods will be tested

that measure unconscious and automatic consumer responses to products. Besides the

traditional methods (e.g. projective methods), in particular new computer-based methods

for measu ring unconscious attitudes and mental representations of objects in the memory

(e.g. implicit association test) will be discussed and tested in the field.

One of the course objectives is to become acquainted with the possibilities and limits of

the practice in market psychology and advertising psychology.

SPECIALIZATION

Hamburg Campus – Module 5

20

Module 6 · Strategic Controlling (5 ECTS)

· Branding & Communications Management (5 ECTS)

· Crisis Management (5 ECTS)

· Doing Business in a Global Economy (5 ECTS)

Luxury Brand & Fashion Management Track

· Marketing of Luxury Goods & Fashion (5 ECTS)

· Luxury & Fashion Buying and Merchandising (5 ECTS)


MODULE 6

The Cologne Campus offers the following program:



Branding & Communications ManagementJane TownsendWork experience: · Marketing educator and trainer in corporations and further education institutes

· Marketing consultant with a particular focus on multinational companies

One of a company’s most valuable assets is its brands, which can provide a source of com-

petitive advantage in today’s competitive business world. In this course students will learn

how to develop strong brands and how to communicate these using the increasingly wide

variety of marketing communication instruments now available. The first part of the course

examines the subject of brand management; the second part concentrates on communications

management. The lectures are supported by real-life examples, case material and exercises to

illustrate the theoretical concepts. The students additionally carry out an ongoing case task

enabling them to relate the concepts to a practical situation on a conti nuous basis.

Walter HorstmannWork experience: · Partner at avantum consult

· Managing director and partner at KPMG Consulting




factors, and consider environments in which a company operates, such as markets,

compe titors, or consumer behavior. Based on this framework, strategies and concepts are

elaborated and implemented.

The course objective is to critically evaluate the assumptions and underlying theory of strate-

gic control and to apply strategic control methods and concepts in practice.

Only in spring semester – start spring 2016

21

Cologne Campus – Module 6

Nathaniel PeltierWork experience: · Manager of his own



Prof. Dr. Christiane BeyerhausWork experience: · Head of International Buying Department at Douglas Holding AG; Worked with global market leaders like Loré-al, Procter & Gamble, LVMH, Chanel

· Corporate Consult-ant for the Karstadt Premium Group (Kadewe, Alsterhaus, Oberpollinger)

· Department Buying Director Peek & Cloppenburg GmbH & Co. KG

· Brand Manager Klaus Steilmann GmbH & Co.KG(DPRG)

This course introduces students to the principles of marketing in the luxury goods and

fashion industries.Practical insights into the entire world of luxury brand development will

be considered. Students will be expected to analyze case studies in order to implement a

marketing strategy. They will apply instruments to present their market analysis in a fashion

management process. This course explores how luxury and fashion companies create brand

value through marketing strategies. It is designed to give students a deeper insight in strate-

gic marketing aimed at creating competitive advantages.

Luxury & Fashion Buying and Merchandising

Marketing of Luxury Goods and Fashion

In this course, students will practice buying and merchandising skills in the context of luxury

and fashion companies. By analyzing case studies and participating in creative teams, stu-

dents will gain first-hand experience and using them to their advantage.

Luxury & Fashion Buying is a foundational course for understanding the practices of buying

in complex, rapidly changing global environments. This course seeks to develop an under-

standing for the brand environment context in which luxury goods and fashion companies

operate. Visual Merchandising contexts are covered accordingly. Key topics surveyed include:

buying management approaches, strategic buying, exploring trend changes as well as how to

develop successful retail models that leads to retail performance.

Doing Business in a Global EconomyIn this course students continue to build on their international exposure and look at more in-

ternational topics in business. They will deal intensively with the concept of globalization by

looking at different types of globalization and its effects on the service industry. Gap analysis

will be introduced and the importance of service in today’s business will be discussed.

This course focuses not only on learning theory but also on the important role of classroom

discussions and debates. Case studies and articles will be used extensively.

On completion of this course, students will be able to look at globalization much more

critic ally. They will also have improved their know ledge with regards to service and its impor-

tance in manufacturing companies.

Crisis ManagementEvery company and tourist destination runs the risk of an unexpected crisis. Forward- thinking

companies and organisations embrace differentiated crisis management strategies. Crisis

management in the face of a real crisis includes identifying the nature of a current crisis,

intervening to minimize damage, and recovering from the crisis. The lectures con centrate

on the threats, risks, potential hazards, types of crisis, strategic approaches, organizational

measures, crisis management instruments, and case studies.

On completion of this course, students should, for example, be able to understand the

significance of risks of crises in the operation and management of companies and touristic

destinations and to develop management strategies to minimize the impacts of a crisis.

Luxury Brand & Fashion Management Track

SPECIALIZATION

22


Business subjects (taught entirely in German)

· Projektmanagement (5 ECTS)

Project Management

· Internationaler Handel & Vertrieb (5 ECTS)

International Trade & Sales

· Strategisches Management (5 ECTS)

Strategic Management

GERMAN BUSINESS CERTIFICATE

The Frankfurt/Main Campus offers the following courses:

· Leadership & Motivation (5 ECTS)

Leadership & Motivation

· Internationales Finanzmanagement (5 ECTS)

International Finance Management

· Erfolgreiche Geschäftsstrategien in Deutschland,

Rechtsgrundlagen (5 ECTS)

Doing Business in Germany, Legal Basis

Projektmanagement Project Management

International Handel & Vertrieb International Trade & Sales

Annette AllweilWork experience: · Coach and consultant at Allweil Training + Consulting

· Project manager at DB Vertrieb GmbH



how companies need to embrace and develop sales strategies in order to be successful in a

competitive international market in the long run. At the same time the roles and functions

of trade and sales, different trade and sales structures and the correspon ding demands on

the supplier will be presented.

At the end of the course students will, for example, be able to apply the concepts, methods

and instruments of international sales.

Dr. Michael BuchmannWork experience: · Head of international development program, Ministry of Plan Implementation, Sri Lanka

· Lead trainer and consultant introducing a project management system worldwide, GTZ

Projects as a means of doing business and project management are becoming increasingly

important for a number of reasons. Trends like an increasing number of products with a

short lifecycle and the long-term growth in the consultancy business indicate that it is crucial

for students to understand that projects are a modern, widespread and still-expanding or-

ganizational form and that project management is needed to steer them successfully. Upon

completion of the course, students will be able to work on and manage projects by apply-

ing the standard international concepts, methods and tools used in project management to

successfully achieve the set objectives.

FALL SEMESTER (30 ECTS)

23

Strategisches Management Strategic Management

The aim of the course is to give students insight into the market-oriented strategic planning

process. This includes analyzing business resources and external opportunities and risks,

transferring the relevant objective systems and strategies, and implementing methods of con-

ducting a target-performance analysis.

After completing the course students will, for example, be able to evaluate business

problems and define these problems using appropriate methods of analysis and identify,

analyze, manage and control analysis and strategy processes.

Leadership & Motivation Leadership & Motivation

Erfolgreiche Geschäftsstrategien in Deutschland, RechtsgrundlagenDoing Business in Germany, Legal Basis

Dr. jur. Till PenseWork experience: · Partner of an inter-national law firm based in Frankfurt

· Member of the law Students Examination Authority at the Hessian Ministry of Justice

This course centers around the theory of legal transactions, focusing on the conclusion of con-

tracts, representation, damages or warranty arrangements. Insights will also be given into the

national, and increasingly European and international, dimensions of commercial law.

Among other things, students will learn to recognize legal issues and interests and to assess

the legal relevance of services.

Internationales FinanzmanagementInternational Finance Management

Prof. Dr. Diethard SimmertWork experience: · Division manager (director), Provinzial Rheinland AG

· Chief economist, Ger-man Savings Banks Association / Commerzbank

In times of globalization and internationalization, international finance management even

becomes an important topic for medium-sized businesses. In this lecture, the inter nationa-

lization of corporate activities – its fundamental concepts, causes and dimensions – will be

presented and discussed. Furthermore, the course focuses on a detailed presentation of

the risk environment.

One of the course objectives is to gain an understanding of the fundamental hedging tools

in the currency and interest rate sector and how they are used, and to be able to realis tically

assess the significance and dimension of international economic activity.

Prof. Dr. Andreas KricsfalussyWork experience: · Consultant · With extensive experience in strategy and organization projects in various industries

Well-led companies are more successful than their competitors who lack management skills.

The correlation between leadership quality and the results of companies or teams has been

proved in numerous surveys. Thus, it is not surprising that both the issues leadership and

motivation become more and more important in times called creative economy where the

generation y sets the scene.

The course aims to impart theoretical foundations of management science and case

studies and give students the opportunity to reflect in a systematic manner on their own

impressions and management style.

Dr. Stephan BrockWork experience: · Various non-executive directorships at private and public companies

· CEO of CEMEX Deutschland AG

Frankfurt / Main Campus – Fall Semester

24

The Frankfurt/Main Campus offers the following courses:

SPRING SEMESTER (30 ECTS)

Controlling in multinationalen Unternehmen Controlling in Multinational Enterprises

Konsumentenverhalten & angewandte Marktforschung Consumer Behavior & Applied Market Research

Wolf-Dieter GroßWork experience: · Managing director at Isarnetz – Münchner Webwoche (UG)

· Self-employed marketing consultant

The course comprises theoretical and practical tuition. In the theoretical part, students will

learn about the different ways in which consumers behave, including the role of emotions,

attitudes etc., and the tools used to measure these different behavioral patterns. In particular,

participants will be taught ways in which to measure consumer satisfaction, image, ways

of thinking, expectations and motives.

In the practical part of the course, students will apply the methods discussed in an exercise.

Students will be split up into groups to perform a qualitative and quantitative market

research project.

Prof. Dr. Alex Michel Work experience: · Business consultant at McKinsey & Company

· Manager for interna-tional project manage-ment and business process outsourcing at Robert Bosch GmbH

The growth and expansion of many companies is characterised by increasing globalization.

These developments place special demands on their operative and strategic controlling

operations. This course will focus on the organization of controlling, the integration of

subsidiaries, cultural aspects, transfer prices, value driver concepts and new aspects of inter-

national accounting. The topics will be illustrated by numerous examples.

At the end of the course students will, for example, be able to apply the principles of

controlling in multinational companies.


Business subjects (taught entirely in German)

· Controlling in multinationalen Unternehmen (5 ECTS)

Controlling in Multinational Enterprises

· Konsumentenverhalten &

angewandte Marktforschung (5 ECTS)

Consumer Behavior & Applied Market Research

· Internationale Logistiksysteme (5 ECTS)

International Logistics Systems

· Corporate Finance im Mittelstand (5 ECTS)

Corporate Finance in Medium-Sized Enterprises

· Strategisches Personalmanagement &

Personalcontrolling (5 ECTS)

Strategic Personnel Management & Personnel Controlling

· Das deutsche Wirtschaftssystem (5 ECTS)

The German Economic System

25

Strategisches Personalmanagement & Personalcontrolling Strategic Personnel Management & Personnel Controlling

Internationale Logistiksysteme International Logistics Systems

Das deutsche WirtschaftssystemThe German Economic System

Prof. Dr. Alex VastagWork experience: · Transport logistics manager at the Fraunhofer Institute for Material Flow and Logistics

· Leader of a variety of research projects as a collaborative research center

Dr. Jan HanuschWork Experience: · Research fellow in the examination office and student orga nization at Heidelberg University

In these lectures, students will be taught the comprehensive and recognized methodo logical

skills needed to analyze, plan, operate and control logistic processes in industry and trade.

The course contents focus on the presentation of phase-specific logistic systems, inbound

logistics, manufacturing logistics, outbound logistics and logistics of disposal, and on

examining sectoral solutions. In addition, numerous case studies involving medium-sized and

international companies will be reviewed.

The »German Economic System« course focuses on everyday life in Germany. We will

discuss how the country’s monetary, social and political systems evolved and how these

developments have affected households and companies. The course will also compare the

situation in Germany with that in the student’s home country, so participants are invited to

play an active role in the tuition. In the second stage of the course, students are each asked

to give a presentation on a topic of their choice.

Corporate Finance im MittelstandCorporate Finance in Medium-Sized Enterprises

Prof. Dr. Diethard SimmertWork experience: · Division manager (director), Provinzial Rheinland AG

· Chief economist, German Savings Banks Association / Commerzbank

The lecture gives an introduction to the basic principles of finance management at medium-

sized businesses, particularly against the background of the new framework parameters,

changed behavior patterns and alternative financing tools (mezzanine financing tools).

Students interested in finance management will be able to analyze the current financing situ-

ation and the prospects for medium-sized enterprises, and get to know and evaluate the dif-

ferent ways in which they can raise capital. Moreover, students learn to analyze the relevant

equity strategies that are unique to medium-sized companies, and understand special forms

of financing such as leasing and factoring.

These lectures aim to provide basic theoretical and practical insight into modern human

resources management. The course focuses on instruments of entrepreneurial HRM in a labor

market that has undergone demographic change. Questions of strategic personnel manage-

ment and personnel controlling will be covered. Recruitment methods, management develop-

ment and reward systems will also be illustrated.

To add an entrepreneurial dimension, courses on key qualifications and self-management will

seek to identify students’ personal skills.

Prof. Dr. Andreas KricsfalussyWork experience: · Consultant · With extensive experience in strategy and organization projects in various industries

Frankfurt / Main Campus – Spring Semester

26

INTERNATIONAL ORIENTATION

The ISM offers its students a comprehensive international educa-

tion. Bachelor’s students must combine their business studies with

English and either German, French or Spanish and complete one or

two semesters of study abroad in a European or overseas country.

Depending on their specialization, ISM students choose an institution

from the ISM’s more than 160 partner universities. The semester

abroad is designed to further develop and expand their intercultural

and language competencies, and enhance and deepen their profes-

sional know ledge in an international context. In addition to their

study abroad semester, they also complete at least twelve weeks of

their 20-week internship period at a company outside Germany.

The master’s program also include a study abroad semester. Students

spend the third semester of their program overseas at one of the

ISM partner universities specializing in their field of study. Foreign

language courses in Spanish or French form part of the core curriculum

of the master’s programs International Management. Moreover, all

programs include lectures held in English. Additionally, all programs

also offer students the opportunity to complete an international

double degree.

Like the bachelor’s and the master’s programs, the ISM’s part-time

programs have an international focus as well. All programs include

modules abroad. In addition, the MBA General Management pro-

gram is taught entirely in English.

Success Factors

In contrast to the typical anonymity of large lecture halls in many

universities, the ISM offers students a personal atmosphere thanks

to small class sizes, an inter active learning environment and a large

number of leisure activities. The small class size allows instructors

to give students individual attention and forms the groundwork for

an inter active classroom environment. At the same time, collegiality

among students is highly encouraged. This is underlined by the many

case studies and consulting team projects. The objective of group and

project work is to learn how to build and organize teams in order to

achieve a positive result. Extracurricular activities such as student

working groups and parties help students to expand their pro fessional

network.

Additionally, students have a digital communication platform in the

form of the ISM Intranet. This is an online forum for students to dis-

cuss lectures, to report from their semester abroad, and to access or

post internship offers. Finally, students spend part of their free time

in student societies which are offered independently of the standard

curriculum.

PERSONAL ATMOSPHERE

All ISM programs are rigorously geared to the needs of the real

business world. This goal is fostered by the hands-on experience of

ISM lecturers, many of whom have held or currently hold manage-

ment positions in the business world. Furthermore, comprehensive

internship phases, as well as a practically-oriented thesis form the

foundation of ISM programs.

Influential corporate representatives serving on the Board of Trustees

help to shape the ISM’s educational concept. They give students the

opportunity to do internships and consulting projects for class credits

at their companies. By taking advantage of these opportunities,

ISM students gain extensive experience in solving practical problems

in daily professional life. In addition, ISM students have direct

contact to company representatives by participating in company

presentations, career fairs, and case studies. Students can discuss

their career opportunities with these representatives in a personal

atmosphere. The growing number of ISM alumni also enriches the

ISM network.

PRACTICAL FOCUS

27

ISM students acquire professional skills, gain practical experience,

and have the chance to be immersed in other cultures - all within

a short period of time. This diverse and exciting educational experi-

ence is made possible by a well-structured program of study. While

students at other universities are enjoying their semester breaks, ISM

students are gaining real-life professional experience.

In their search for future managers, companies are looking for

graduates who have successfully completed their studies in a short

period of time, while gaining hands-on experience and intercultural

skills at international universities and companies. Undergraduates at

the ISM acquire these skills in six or seven semesters. They then have

the option to complete a master’s degree within three additional

semesters, plus the time spent writing the master’s thesis.

A well-structured program makes this efficient course of study

possible. Both the bachelor’s and master’s programs have a set time-

frame for the required internships or practical phases. Similarly, the

ISM’s part-time programs are based on a tightly-structured concept

as well.

COMPACT COURSE OF STUDIES

Student ClubsISM students have founded a number of student clubs, ranging

from consulting (AK ConsultISM) and tourism (AK TourISM) to

politics (AK PolitISM) and finance (AK Finance). AK Support, for

example, is involved with social projects. Its members support

charitable organizations by distributing food to needy people.

Participating in these clubs and activities is an excellent way to

gather experience. Students meet new friends, practice teamwork

skills, and make valuable contacts in the business world. More

in formation on these clubs and their activities is available in the

ISM-Net Community.

Extracurricular ActivitiesISM students also enjoy participating in sports. The ISM Sports Club,

for example, organizes tournaments in soccer, tennis or other

activities, not only within the ISM, but also in competition with other

universities. Another popular activity among ISM students is the

Running Dinner. Here, students, lecturers, alumni and staff members

come together to cook a three course menu, each course being

prepared at a different house or flat. Like students all over the world,

ISM students love to party, and they often flock to the numerous

parties organized by the party committee. These parties are a great

chance to meet local students and have lots of fun!

STUDENT LIFE

The Buddy Program is designed to support incoming exchange or

visiting students. Designated ISM students, called buddies, will help

international students settle into »German life«. This means they

will start getting in contact with international students before their

arrival and maybe even pick them up from the airport. Furthermore,

international students and buddies will get to know each other

better by participating in group activities such as excursions and

cultural events.

BUDDY PROGRAM

Student Life

28

Studying in Dortmund

Once practically synonymous with coal mining and steel works, Dortmund, the biggest city

in the Ruhr area, is now famous for its soccer team, BVB Borussia Dortmund, the Dortmund

Concert Hall and the Hohensyburg Casino.

While visitors to Frankfurt, Munich and Hamburg immediately experience the flair of the

big city, Dortmund today is still characterized by old mining museums and abandoned

shaft towers, extensive parks and an urban atmosphere. There is so much to do in the city,

including the bars in and around the Kreuzviertel neighborhood, a wide variety of clubs to

suit all tastes as well as the cafes at the Old Market (Alter Markt). Outdoor events such as

the Christmas Market, »Dortmund à la Carte« and the »Night of Industrial Culture« attract

many visitors as well. The city is also popular among students because of its cheap rental

prices. In Germany’s sixth-largest city, good-quality, low-cost accommodation can be found

in student residence halls or apartments either near downtown or not far from the Inter-

national School of Management.

What is more, ISM students benefit from Dortmund’s central location. Unlike many other

big cities in Germany, residents of the Ruhr area do not just live in »their« city but in »Ruhr

City« – a huge metropolitan area that covers cities including Dortmund, Bochum, Essen and

Recklinghausen. And the people of Dortmund also enjoy traveling to the nearby Rhineland.

While »Ruhr City« is the place to go for rediscovered industrial culture, down-to-earth locals

and warm hospitality, Dusseldorf, less than 70 km away, has an international atmosphere

with stylish clubs and branches of almost every single international luxury brand. Good

transportation links mean that these cities are easy to reach after lectures or for a night out.

Shopping in Oberhausen’s Centro shopping mall or Dusseldorf’s exclusive »Kö« (Königs-

allee), partying in Essen’s clubs, a quick trip to Cologne’s carnival or Bottrop’s indoor skiing

center are all part of student life at Dortmund’s ISM campus. And do not forget that you can

spend a great weekend in nearby Amsterdam.

THE CITY OF DORTMUND

DortmundFederal state: North Rhine-Westphalia

Population: 570,000

Students: 36,000

Hamburg

Frankfurt/Main

Munich

Cologne

29

Studying in Dortmund

WestenhellwegWestenhellweg in the heart of downtown Dortmund is one of Germany’s most popular retail strips.

Festival of light in WestfalenparkOne of the absolute highlights of the outdoor summer season, Dortmund’s festival of light attracts thousands of visitors every year. For an entire evening, the park is transformed into a glimmering, shining and sparkling backdrop for the best in music and entertainment.www.westfalenpark.de

SIGNAL IDUNA PARKThere’s room for 80,645 people at a German soccer league game in the Signal Iduna Park, Germany’s biggest soccer stadium, which has been home to Borussia Dortmund since way back in 1974. Alongside sporting competitions, the stadium also hosts events such as »movies at the stadium« and concerts.

ISM Campus DortmundThe largest ISM Campus is located in North Rhine-Westphalia, only 15 minutes from the Dortmund city center. It was founded in 1990 and currently hosts about 750 students studying in state-of-the-art, well-equipped seminar rooms.

Florian TowerUndoubtedly Dortmund’s best known hallmark, the Florian Tower in Westfalen-park is a telecommunications tower that stands almost 720 feet high. The upper floor houses a revolving restaurant which is open to the public. The tower also boasts two observation decks offering a fantastic panoramic view of Dort-mund and the surrounding area. www.westfalenpark.de

Christmas marketWith around 300 stalls selling a traditional array of arts and crafts, seasonal decorations, mulled wine and much, much more, Dort-mund’s Christmas market is the ideal place to soak up the atmosphere during the festive season.

30

Studying in Frankfurt/Main

Frankfurt am Main is not just a vibrant city of banking and high finance but also very attrac-

tive among students. A highly cosmopolitan city that is home to around 180 nationalities,

Frankfurt is particularly popular among students not only because of the impressive skyline

that gave the city the nickname »Mainhattan«, but also due to its young and dynamic flair.

And though it is surrounded by the forests and hills of the Taunus, Odenwald and Spessart,

the Hessian metropolis is anything but a concrete jungle.

Whether you prefer to shop downtown, relax on the banks of the river Main or experience

cultural life at the Old Opera (Alte Oper), Frankfurt offers leisure activities to suit all needs.

What is special about the city is that each neighborhood is like a little town of its own,

housing traditional apple wine (»Ebbelwoi«) bars, discos, restaurants and stores.

Once a year, over 2,000 participants from 40 different countries take part in the IRONMAN

Germany competition. Frankfurt is also noteworthy for its regular trade fairs and exhibi-

tions. Major events include the Frankfurt Book Fair, the Frankfurt Auto Show (IAA) and

»Ambiente Frankfurt«, the world’s number 1 consumer goods fair. If you are looking for

a brief change of scenery, Frankfurt offers an extensive subway and bus network and of

course Frankfurt Airport – Germany’s biggest airport and one of the world’s most important

transport hubs.

Student residence halls are less common in Frankfurt. Living close to downtown is also more

expensive in Frankfurt than it is in Dortmund. That is why students prefer to reside in the

suburbs, where many communal apartments or rooms can be rented for reasonable prices.

THE CITY OF FRANKFURT/MAIN

Frankfurt/MainFederal state: Hesse

Population: 690,000

Students: 52,000

Hamburg

Dortmund

Munich

Cologne

31

Studying in Frankfurt/Main

ISM Campus Frankfurt/MainThe ISM Campus in Frankfurt/Main was founded in 2007 and is located two railway stations outside the city center in Sachsenhausen. Currently, approximately 540 students are preparing for their management careers on this campus. A special highlight is a roof terrace with a panoramic view of the Frankfurt skyline.

Frankfurt green beltThe green belt is Frankfurt’s »green lung«. Covering almost 20,000 acres, or around one-third of the city area, it extends nearly 50 miles around the city.

RömerThe Römer has been Frankfurt am Main’s city hall since back in the 15th century, and its traditional stepped gable facade makes it one of the city’s most famous landmarks.

MainhattanFrankfurt am Main’s striking skyline is instantly recogniz-able, with some of the highest skyscrapers in Europe, hence the city’s nickname »Mainhattan«.

Apple wineApple wine – or Ebbelwoi in local dialect – has always been Frankfurt’s »national beverage«. Enjoyed hot or cold, neat or as a spritzer, apple wine’s tart, sour taste makes it a popular drink even in the chilliest seasons.

Frankfurt Stock ExchangeThe Frankfurt Stock Exchange is one of the largest securities trading venues in the world.

32

Studying in Munich

Hosting more than 100,000 students, Munich is not just one of Germany’s largest university

locations but also one of the country’s most dynamic business centers. Students particularly

value the diversity of the Bavarian state capital with its unique blend of cosmopolitan

young people, old traditions, urban flair and rural charm. With its traditional beer gardens,

the world famous Oktoberfest and impressive classical architecture throughout the city,

there is so much to do for students looking to unwind and relax.

Whether you prefer to visit the theater or the cabaret, party in the coolest clubs, watch

the famous Bayern Munich soccer team, or enjoy the afternoon in the English Garden, as

a student at the Munich Campus, you have chosen to live and study in a tourism region.

Travel just a short distance out of town and you are soon surrounded by breath-taking

mountains and lakes. It is less than two hours’ drive to the Bavarian Alps, a popular winter

rendezvous for skiers and snowboarders. Sailing enthusiasts and windsurfers, meanwhile,

mostly head for Lake Ammer and Lake Starnberg, both in the direct vicinity of Munich. And

if you prefer to go further afield at the weekend, Austria and Italy are not far away.

But Munich is not just one of Germany’s most popular cities – it is one of the most expen-

sive, too. So like in Hamburg, rental prices are higher than those near the Dortmund and

Frankfurt am Main campuses. And student residence halls are also quite rare in Munich.

On the other hand, apartments and communal accommodation, particularly in the city’s

fashionable Schwabing and Neuhausen neighborhoods, are highly sought after.

THE CITY OF MUNICH

MunichFederal state: Bavaria

Population: 1,450,000

Students: 104,000

Hamburg

Cologne

Dortmund

Frankfurt/Main

33

Studying in Munich

ISM Campus MunichThe ISM Campus in Munich was founded in 2009 and is located in the Karlshoefen, just a few minutes away from the Königsplatz and the main train station. Approximately 540 students are currently enrolled – enjoying the charm of this Bavarian metropolis.

OktoberfestMunich’s Oktoberfest is the world’s largest fair. It has been held since 1810 and attracts roughly six million visitors every year.

River IsarThe River Isar flows right through the heart of Munich. Cycle paths and trails along its banks are ideal for getting to know the city. The Isar is a popular summer destination for sunbath-ing and relaxing.

English GardenMunich’s English Garden is one of the world’s largest urban public parks. It is bigger than New York’s Central Park and London’s Hyde Park.

Beer gardensMunich’s beer gardens have a long history and are an essential part of the city’s gastronomic culture.

ViktualienmarktThe Viktualienmarkt food market in the heart of Munich’s old town attracts young and old, gourmets, chefs, food buyers, locals and tourists alike. In an area covering 240,000 square feet, small stalls of-fer local and exotic goods. Whether you are looking for antipasti, freshly squeezed juices, rare spices or highly unusual types of cheese, the Viktualienmarkt is an eldorado for food lovers.

34

Studying in Hamburg

With its rough Hanseatic charm and a cosmopolitan atmosphere, Hamburg is a rich blend

of diversity. Germany’s second largest city is not only one of the country’s most important

business centers but also home to many students from all over the world.

A key landmark in Hamburg, the »Pearl of the North«, is its harbor, which has roots dating

back to the ninth century. No less famous is the adjacent »Speicherstadt« warehouse

neighborhood, in which coffee, tea and valuable spices were once stored. But that is not

all that Hamburg has to offer. Residents and tourists alike value the city’s rich cultural life

with more than 60 theaters, the State Opera as well as countless museums and galleries.

If you prefer to spend your leisure time shopping, Hamburg is the right place for you. Visit

the Jungfernstieg and Mönckebergstraße shopping streets or any one of the hip stores in the

Schanzenviertel neighborhood and you are sure to find what you are looking for. Sports

fans, meanwhile, can watch the Hamburger SV and St. Pauli soccer teams or the German

handball champions HSV Hamburg.

Hamburg’s nightlife also has plenty to offer, particularly St. Pauli’s Reeperbahn, probably

Germany’s most famous entertainment district. There are countless bars, pubs, nightclubs

and discos to party in. And if you fancy a savory snack after a long night out, why not pass

by the traditional Fish Market in the early hours before heading off home?

Hamburg is an attractive city so rented accommodation does not always come cheap,

articularly in downtown apartments. That is why students usually prefer to stay in residence

halls or rooms in one of the many communal apartments in St. Pauli or the outer suburbs.

THE CITY OF HAMBURG

HamburgFederal state: Hamburg


Students: 38,000

Munich

Cologne

Dortmund

Frankfurt/Main

35

Studying in Hamburg

ISM Campus HamburgThe ISM Campus in Hamburg was founded in 2010 and is centrally located in the HafenCity in close proximity to the Hamburg warehouse district and downtown. The campus currently hosts about 360 students. A special highlight is the large courtyard for relaxation, studying or chatting with other students. A library, an internet room, a cafeteria and a lounge round out the new facilities.

AlsterparkThe Alsterpark, a large public park located on the north west shore of the Outer Alster Lake (Außenalster), is a very popular destination for city residents. It is a charming green space in which to relax and unwind, surrounded by swans, geese and sailboats.

Port of HamburgRoughly 13,000 vessels from all over the world set sail for Hamburg, Europe’s second-largest port, every year.

JungfernstiegMost locals and visitors would probably agree that Hamburg’s Jungfernstieg street is the very centerpiece of the city, a colorful retail strip linking the Inner Alster Lake (Binnenalster), the surrounding shops and the city sights.

Speicherstadt warehouse districtThe warehouse district, a Hamburg landmark, is one of the main attractions of the extended harbor tour. Building work on the world’s largest historical warehouse complex began back in 1883.

MichelHamburg boasts many large churches – but there is only one »Michel«. St. Michael’s Church, as it is formally known, has a viewing platform that is almost 350 feet high, offering visitors a legendary (and rather windy) view across Hamburg, the port and the surrounding area – this is certainly something you should not miss!

36

Studying in Cologne

»Et kütt wie et kütt« – Cologne dialect for the phrase »What will be, will be« perfectly

encapsulates the typically relaxed and optimistic way in which Cologne welcomes its visitors.

The city’s easy-going take on life owes something to its unique history. Founded by the

Romans, ideally situated on the River Rhine and a hub for key trading routes, Cologne soon

grew to become what it is today – a vibrant and dynamic metropolis.

Even today, Cologne represents a blend of big city life and regional traits. Rhinelanders are

uncomplicated and outgoing folk, yet very proud of their city – not just the local dialect and

that famous kölsch beer but also the Cologne Carnival. During carnival season (known locally

as the »fifth season« of the year), revelers – young and old, side by side – take to Cologne’s

streets to indulge in colorful merrymaking.

Cologne’s history goes back a long way. Signs of the city’s rich heritage can be found at

almost every street corner, from Roman city walls to medieval churches. Hohe Straße, the

bustling downtown shopping street, has a colorful history as a trading location dating back

some 2,000 years. Cologne Cathedral, the city’s landmark, was added to the UNESCO World

Heritage List in 1996 and attracts 6 million visitors from all over the world every year.

Yet Cologne is also a modern city, with countless galleries, festivals and musicals. What has

kept the city so young and dynamic over the years is the fact that it is home to more than

80,000 students. Cologne is a popular place to work. Companies from a wide variety of in-

dustries have made Cologne their home over the past decades, beginning with the carmaker

Ford. The REWE grocery chain and numerous subsidiaries, the AXA insurance group and the

chemicals firms Lanxess and Bayer are also attractive among students seeking internships

and their first jobs, as are the numerous media companies based in the city.

THE CITY OF COLOGNE

CologneFederal state: North Rhine-Westphalia


Students: 85,000

Munich

Dortmund

Frankfurt/Main

Hamburg

37

Studying in Cologne

Cologne CathedralCologne Cathedral is the striking landmark at the very heart of the city. In 1996 it was added to the UNESCO World Heritage List.

CarnivalCologne Carnival is a festival in the Rhineland that ranks among the biggest and most famous carnivals worldwide.

Cable carCologne’s cable car, which has been running for more than 50 years, was the first cable car in Europe to cross a river. Since 1957, more than 15 million passengers have marveled at the unique bird’s eye perspective of the city and gone away with unforgettable memories.

ISM Campus CologneThe 2014/2015 fall semester will see the ISM unveiling its new campus in Cologne. Located at Media park 5c, the new premises meet the private business school’s overall requirements, boast-ing a modern architectural design as well as a pleasant atmosphere, thanks to floor-to-ceiling windows which bathe the seminar rooms in light.

Old townLocated right next to the Rhine, Cologne’s old town boasts an unrivalled atmosphere. Visitors can savor a unique blend of charming inns, shops, breweries and squares, all surround-ed by traditional buildings and historic narrow alleyways.

Love locksLove locks have been one of Cologne’s most charming cus-toms for a number of years now. Sweethearts attach special padlocks to the fence on the city’s Hohenzollernbrücke. To pledge their undying affection for each other, they then toss the key into the River Rhine below.

38

Argentina

· Universidad Argentina de la Empresa, Buenos Aires

Australia

· Bond University, Gold Coast

· Central Queensland University, Rockhampton

· Federation University Australia, Ballarat

· Griffith University, Brisbane and Gold Coast

· International College of Management, Manly, Sydney

· Monash University, Melbourne

· The University of Queensland, Brisbane

· University of Melbourne

· University of the Sunshine Coast

· University of Technology, Sydney

· Victoria University, Melbourne

Belgium

· Hogeschool-Universiteit Brussels

· Solvay Brussels School of Economics & Management

· Vives University College, Bruges

Brasil

· Universidade Federal de Santa Catarina, Florianópolis

Bulgaria

· Sofia University St. Kliment Ohridski

· University of Economics, Varna

Canada

· Brock University, St. Catharines

· North Island College, Burnaby

· Simon Fraser University, Vancouver

· St. Francis Xavier University, Antigonish

· Université du Quebec à Montréal

· Université Laval, Québec

· University of Victoria

Chile

· Universidad Finis Terrae, Santiago de Chile

INTERNATIONAL PARTNER UNIVERSITIES

China

· Beijing Foreign Studies University

· City University of Hong Kong

· East China University of Science and Technology, Shanghai

· Peking University HSBC Business School, Shenzhen

· Shanghai University

· The Hong Kong Polytechnic University

· Tsinghua University, Beijing

· University of International Business and Economics, Beijing

Egypt

· American University Cairo

Finland

· HAAGA-HELIA University of Applied Sciences, Porvoo

France

· EBS European Business School, Paris

· École de Management de Normandie, Le Havre / Caen

· EDC Paris

· ESCE-Ecole Supérieure du Commerce extérieur, Paris

· Groupe ESC Troyes

· Groupe Sup de Co La Rochelle

· INSEEC Bordeaux

· INSEEC Paris

· Institut Limayrac, Toulouse

· ISC Paris – School of Management

· KEDGE Business School, Marseille

· Mod’Art International, Paris

· Neoma Business School, Reims

· Pôle ESG, Paris

· SKEMA Business School, Sophia Antipolis

· Université d'Avignon

· Université de La Réunion, St. Denis

· Université Paris-Dauphine

Greece

· Athens University of Economics and Business

ISM students benefit from the ISM’s international network, which currently includes more than 160 partner universities worldwide.


39

Great Britain

· City University London

· Edinburgh Napier University

· Lancaster University

· London Metropolitan University

· Northumbria University, Newcastle upon Tyne

· Oxford Brookes University

· Regent’s University London (EBS, RBS, RAC)

· Southampton Solent University

· University of Buckingham

· University of Gloucestershire, Cheltenham

· University of Manchester

· University of Strathclyde, Glasgow

· University of the West of Scotland, Paisley

· University of Westminster, London

· University of Worcester

Hungary

· Corvinus University, Budapest

· King Sigismund Business College, Budapest

India

· IILM Institute for Business and Management, Gurgaon

· Indian Institute of Management, Indore

· Institute of Management Technology Ghaziabad

Indonesia

· European Overseas Campus Bali, Jimbaran

Ireland

· Dublin Business School

· EBS European Business School, Dublin

· Griffith College Dublin

· International School of Business Dublin

· University College Dublin

Italy

· IED Istituto Europeo di Design, Rome / Milan

· Sapienza Universitá di Roma, Rome

· The American University of Rome

Japan

· APU Ritsumeikan Asian Pacific University, Beppu, Oita

· St. Andrew’s University, Izumi, Osaka

Latvia

· Baltic Psychology and Management University College, Riga

Lithuania

· International School of Law and Business, Vilnius

Malaysia

· Management and Science University Malaysia, Kuala Lumpur

Mexico

· Tecnológico de Monterrey (ITESM), Guadalajara

· Tecnológico de Monterrey (ITESM), Monterrey

· Universidad Iberoamericana, Mexico City

Morocco

· ESCA School of Management, Casablanca

Netherlands

· De Haagse Hogeschool, Den Haag

· Hanze University Groningen

· HU University of Applied Sciences, Utrecht

· Tio University of Applied Sciences, Utrecht

New Zealand

· Massey University, Palmerston North

· UNITEC Auckland

· University of Auckland

· Victoria University of Wellington

Norway

· Buskerud and Vestfold University College, Kongsberg / Hønefoss

· Oslo and Akershus University College of Applied Sciences, Oslo

· Oslo School of Management

· University of Agder, Kristiansand

Peru

· Universidad Peruana de Ciencias Aplicadas, Lima

Portugal

· Setúbal Polytechnic Institute

· Universidade Fernando Pessoa, Porto

Poland

· Cracow University of Economics

· Karol Adamiecki University of Economics in Katowice

· Kozminski University, Warsaw

· Warsaw School of Economics

· Wroclaw University of Economics


40

Russia

· Lomonosov Moscow State University

· Sochi State University

· St. Petersburg State Polytechnical University

· St. Petersburg State University of Economics and Finance

Spain

· EBS European Business School, Madrid

· EPSG Gandía (Universidad Politécnica de Valencia), Gandia

· EUSA Sevilla

· Universidad Alfonso X El Sabio, Villanueva de la Cañada

· Universidad Autonoma de Madrid

· Universidad Carlos III de Madrid

· Universidad Católica de San Antonio de Murcia

· Universidad Católica de Valencia

· Universidad de Cádiz, Jerez de la Frontera

· Universidad de Granada

· Universidad de Las Palmas de Gran Canaria

· Universitat de les Illes Balears, Palma de Mallorca

· Universidad de Málaga

· Universidad de Santiago de Compostela

· Universitat de València

· Universidad de Zaragoza

· Universidad Europea de Canarias, La Orotava / Teneriffa

· Universidad Europea de Madrid, Campus Madrid

· Universidad Europea de Madrid, Centro Adscrito de Valencia

· Universidad Europea Miguel de Cervantes Valladolid, Valladolid

· Universidad Politécnica de València (ADE)

· Universitat Ramon Llull, Barcelona

South Africa

· University of Cape Town

· University of Stellenbosch, Bellville

South Korea

· Hanyang University, Seoul and Ansan

· Kyung Hee University, Seoul

Sweden

· Linnæus University, Växjö / Kalmar

· Lund University


Switzerland

· Haute Ecole de Gestion de Genève (HEG), Carouge / Geneva

· Université de Neuchâtel

· Webster University Geneva

Turkey

· Bahçesehir University, Istanbul

· Bogaziçi University, Istanbul

· Dokuz Eylul University, Izmir

· Istanbul Bilgi University

· Yeditepe University, Istanbul

Thailand

· University of Bangkok

· Webster University, Cha-am

United Arab Emirates

· American University Dubai

· Emirates Academy of Hospitality Management, Dubai

· Institute of Management Technology Dubai

USA

· Berkeley College, New York

· Boston University

· California International Business University, San Diego

· California State University Long Beach

· Hawaii Pacific University, Honolulu

· National University, San Diego / Los Angeles

· University of California Riverside

· University of California San Diego

· University of Colorado, Colorado Springs

· University of Maine, Orono

Vietnam

· University of Economics Ho Chi Minh City

INTERNATIONAL OFFICE

A study abroad semester is an unforgettable experience. Students

who choose to go abroad expand their horizons. They enrich their aca-

demic record, open up to a foreign culture, and make friends for life.

The ISM’s International Office is dedicated to giving inter national

students support and advice so that their stay with us will indeed

become an experience of a lifetime.

The ISM campuses offer you an international atmosphere with a

growing number of exchange students coming to the ISM every year.

At the ISM, you can study in international teams and meet students

from all over the world.

If you would like to apply as an exchange student, you need to give

short notice to the ISM’s International Office and to your home

institution’s international office, so that we can jointly organize

your exchange semester with us. If you are not a student of a

partner university, please contact the International Office of the ISM

online. In both cases, please use the application form and fill in your

personal data and tell us what information you require.

The ISM has two intakes per year: one in March and one in September.

The team in the International Office will be happy to give you

further information. Please feel free to contact us personally. We

aim to offer you an interesting, successful and memorable study

abroad program in Germany and hope that you will settle down well

in Dortmund, Frankfurt, Munich, Hamburg or Cologne (from spring

2016) and integrate into the ISM community.

We look forward to meeting you at the ISM!

Dortmund CampusHead of International OfficeDr. Gertrud SchinkPhone: +49 (0) 231.97 51 39 - [email protected]

Dortmund CampusMagdalene LindemannPhone: +49 (0) 231.97 51 39 - [email protected]

Hamburg CampusCarolin KrabsPhone: +49 (0) 40.3 19 93 39 - [email protected]

Dortmund CampusFriederike KlemtPhone: +49 (0) 231.97 51 39 - [email protected]

Dortmund CampusLilia BrestelPhone: +49 (0) 231.97 51 39 - [email protected]

Munich CampusStefanie KnorrPhone: +49 (0) 89.2 00 03 50 - 33 [email protected]

Frankfurt/Main CampusKathrin AckermannPhone: +49 (0) 69.66 05 93 67 - 33 [email protected]

42

Excellent results

Trendence Graduate Barometer, June 2013:

Places 1 – 4 for ISM Campuses in internationality

The ISM scored again in the independent trendence Graduate Barom-

eter 2013 published in June. The university took top honors in the key

categories; praxis orientation and internationality.

Overall, ISM’s standings in the trendence Graduate Barometer

2013 were very gratifying. To ensure that this continues, the private

university intends to work on improving selected points; among them

infrastructure and I.T.

The trendence Graduate Barometer 2013 polled students nearing

graduation at 131 universities from September 2012 to February 2013.

This was the first time that the survey was conducted at ISM campuses

in Hamburg and Munich.

CHE University Ranking, May 2014

ISM has once again achieved impressive results in the 2014 CHE

University Rankings. ISM was highly rated by its students in the areas

of curriculum, international outlook and practical orientation and was

thus voted into the leading group. Above all, students appreciated

the opportunities to gain insights into professional practice and

awarded ISM a very good 1.4. The practical nature of the course

content (1.5) and the professional relevance of the qualifications

offered (1.7) were also judged to be very good. In addition, students

expressed

a high level of satisfaction with regard to the overall study situation,

such as the equipment in seminar rooms and lecture halls.

WirtschaftsWoche Ranking, June 2014

ISM is the best private university in the German federal state of North

Rhine-Westphalia and number two nationwide. This is the result of

the annual ranking conducted by the German business periodical

WirtschaftsWoche. Each year it surveys the human resource depart-

ments of 7,000 companies regarding the quality of the graduates

of individual universities. In fact, WirtschaftsWoche has consistently

ranked the ISM as one of the country’s premier higher education

institutions for more than a decade now.

CHE “Praxis-Check“, October 2011

In the 2011 “Praxis-Check“, a survey carried out by the Centrum für

Hochschulentwicklung (CHE) and Queb, the ISM received three stars

– the highest possible score – for all the bachelor’s courses it offers.

The bachelor’s programs Communications & Marketing, Corporate

Finance, International Management and Tourism & Event Management

scored 37 out of 45 points, while the B.A. Psychology & Management

program received 36 out of 45 points. The ISM’s bachelor’s programs

thus rank ninth among all business administration courses in Germany.

The master’s programs came in seventh.

The Universum Professional Survey, October 2011

The annual online poll questions recent graduates about their career

goals and profiles. According to the survey results, ISM graduates earn

significantly above-average starting salaries and occupy international

management positions.

Universum Student Survey, June 2013 –

ISM Students give Top Marks to their University

Once again, “top marks” for the ISM. Students praised the quality

of service, the quality of the instruction and the opportunity to study

abroad. This is the result of the independent Universum Student

Survey of 2013.

Very highly rated by the students was the opportunity to study abroad,

with scores from all campuses ranging between 4.3 and 4.6 out of

a maximum of 5. The faculty-student ratio (4.3 to 4.8), the practical

orientation of the instruction (4.0-4.8) and the quality of the lecturers

(3.8 to 4.3) were also viewed very favorably; receiving good or even

very good marks.

Also, the students were very positive in terms of overall satisfaction

with their university. Especially noteworthy is the improvement in the

survey scores at ISM campuses in Hamburg (from 4.0 to 4.4) and Dort-

mund (from 4.0 to 4.2). With a solid 4.0 this was the first time that the

ISM campus in Munich was included in the survey. Frankfurt am Main

slipped slightly from 4.1 to 4.0.

The Universum Survey is conducted annually. Students enrolled in

business degree programs at 189 universities were surveyed between

November 2012 and March 2013.

As the first private university in North Rhine-Westphalia and the second in Germany, the ISM received a 10-year

accreditation from the German Council of Science and Humanities in Cologne in 2004. This certification confirms

that the ISM is one of the country’s prime addresses with regard to quality of teaching, research and professional

education. The ISM is currently undergoing reaccreditation for the period beginning in 2015.

Accreditation from the German Council of Science and Humanities

International School of Management

Campus Dortmund, Frankfurt/Main, Munich, Hamburg, Cologne

www.en.ism.de

ISM academic programsBachelor’s programs (full-time)

· B.A. International Management (Global Track)

· Specialization: English Trail

· B.A. Tourism & Event Management (Global Track)

· B.A. Communications & Marketing (Global Track)

· B.A. Psychology & Management (Global Track)

· B.Sc. Finance & Management (Global Track)

· B.A. Global Brand & Fashion Management (Global Track)

· B.Sc. Online-Marketing & E-Commerce (Global Track)

Master’s programs (full-time)

· M. A. International Management

· M. A. Strategic Marketing Management

· M. Sc. Finance

· M. Sc. International Logistics & Supply Chain Management

· M. A. Psychology & Management

· M.A. International Luxury, Fashion & Sales Management

Part-time programs

· B. A. Business Administration (five specializations)

· M. A. Management (five specializations)


· MBA Energy Management

Publisher International School of Management (ISM)Copyediting Oktober Kommunikationsdesign GmbH, Bochum, www.oktober.dePhotography Martin Leclaire, Photographie, Bochum Das Photostudio, Ursula Dören, Dortmund

Fotolia.com – page 31 center left: Fotolyse, page 31 bottom right: racamani, page 33 center left: Kzenon, page 33 bottom left: Tobias Arhelger, page 33 center right: World travel images, page 35 top right: Paul Maurice, page 35 center right: joegast, page 35 bottom: NilsZ, page 37 top left: Pascal06, page 37 bottom left: rsester, page 37 center right: digitalstockiStockphoto.com – page 31 bottom left: Arpad Benedek, page 33 bottom right: photo75, page 35 top left: funduraPixelio.de – page 29 bottom right: Didi01, page 31 center: Carlo Schrodt, page 31 top right: Thomas Reinacher, page 35 center: Cekora, page 37 center: Xenia KehnenDortmund Agentur – page 29 top left: Stefanie KleemannWestfalenpark – page 29 center left: Claudia Schwabe-Scharmann, page 29 bottom left: Elmar WolffStadt Dortmund – page 29 center right: Anneke WardenbachFotosearch.de – page 33 top right: haraldmucKoelnerfoto.de – page 37 bottom right: Peter Locher

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