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Actress Celia Imrie is the “voice” of the Isle of Wight in a TV ad enticing UK holiday-makers to visit the Island - and to journey back in time to follow a new Time Travel trail with the Transformers: Age of Extinction film...
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Isle of Wight visitors are being invited to discoverthe secret of Time Travel this summer
Actress Celia Imrie is the “voice” of the Isle of Wight in a TV ad enticing UK holiday-makers to visit the Island - and to journey back in time to follow a new Time Travel trail with the Transformers: Age of Extinction film.
Aiming to follow in the giant footsteps left behind by Dinosaurs last year, the Isle of Wight is now looking to capitalise on the upcoming blockbuster, and will be offering to send visitors on a journey back to the future with the help of a new Time Travel app and visitor’s passport.
Free to download, the app is available to iPhone users from Apple’s App Store along with an Android version from Google Play.
The Time Travel element of the Isle of Wight Official Tourist Guide app – created in tandem with Transformers: Age of Extinction - includes a range of family-friendly experiences and attractions from which users can create their own time-trails set against the Island’s past, present and future. Anyone without a smartphone can still create their own time-trails using the Time Travel section of the website www.visitisleofwight.co.uk.
An associated Time Traveller’s Passport (launched July 10th) will encourage families to visit historic attractions and heritage sites linked to the Dinosaur era; Ancient Britain; the Roman Empire; Medieval times; the Tudors and Stuarts; the Victorians; the present day; and a Dinobot Hunt set in the future.
Families will be able to collect time travel stamps from locations highlighted in the time travel passports handed out on board ferries and will then be able to claim prizes online or by post once they return home after their holidays. The prizes include Isle of Wight attractions tickets, free holiday travel, cinema tickets, merchandise and a top prize of a visit to Paramount studios in Hollywood - the studio behind the films - and a holiday on the Isle of Wight.
The summer-time campaign comes on the back of a new movie tie-in with Paramount Pictures, which will be launching Transformers: Age of Extinction in UK cinemas on July 5th.
It is the fourth installment of the live action Transformers film series, and stars Mark Wahlberg in the lead role. It will also introduce several new prehistoric robot characters, including the Dinobot T-rex Grimlock.
As well as featuring the voice of Celia Imrie, the TV ad also includes a clip from the new movie and invites visitors to travel through time at iconic time-period Isle of
Wight locations, while highlighting a range of accommodation - from glamping and beach holidays to luxury hotels - and the Island’s spectacular scenery.
Produced by Visit Isle of Wight, the TV ad features the new animatronic dinosaurs at the popular family theme park, Blackgang Chine; costumed characters at the IW Steam Railway; children play-acting at Carisbrooke Castle; and walkers and cyclists exploring some iconic Isle of Wight scenery.
The Dinosaur Island augmented reality app launched last summer by Visit Isle of Wight is being launched (from July 10th) to include an appearance by a Transformers: Age of Extinction Dinobot.
The Dinosaur Island experience can currently be triggered at six meteorite locations around the Island, and new sites are being added at The Needles, Blackgang Chine, The Isle of Wight Steam Railway, and even on board ferries to the Isle of Wight (enabling passengers to ‘see’ dinosaurs flying overhead as they cross the Solent).
The Time Travel campaign also features a sustainable transport element - with opportunities to enjoy car-free travel on steam trains, open-topped buses, steam-train, by bike and on foot. And some aspects of the experience have even been specially designed to be completed without a car.
For further details visit www.visitisleofwight.co.uk.Ends
For further information, please contact:Sue Emmerson, Isle of Wight Press OfficerTel: 07766 705672 E-mail: [email protected]
Notes to editors:Working in partnership with Visit England, Visit Isle of Wight Ltd (VIOW) is responsible for developing tourism and attracting more visitors to the Isle of Wight. As well as the consumer website (www.visitisleofwight.co.uk) the DMO also operates a small industry website containing recent research and tourism news along with links to Visit England reports and opportunities: www.visitwight.org
TRANSFORMERS: AGE OF EXTINCTIONIN CINEMAS JULY 5“Transformers: Age of Extinction” is the fourth film in director Michael Bay’s global blockbuster franchise. Mark Wahlberg, Stanley Tucci, Li Bingbing, Kelsey Grammer, Sophia Myles, T. J. Miller, Nicola Peltz, Jack Reynor and Titus Welliver star. The film begins after an epic battle that left a great city torn, but with the world saved. As humanity picks up the pieces, a shadowy group reveals itself in an attempt to control the direction of history…while an ancient, powerful new menace sets Earth in its crosshairs. With help from a new cast of humans, Optimus Prime (voiced by Peter Cullen) and the Autobots rise to meet their most fearsome challenge yet. In an incredible adventure, they are swept up in a war of good and evil, ultimately leading to a climactic battle across the world.
Produced By Don Murphy & Tom DeSanto, Lorenzo Di Bonaventura and Ian Bryce. Based on Hasbro’s Transformers™ Action Figures. Written By Ehren Kruger. Directed By Michael Bay.www.thetransformersmovie.co.ukFor further information please contact Jenny Erwood, Head of Publicity Paramount Pictures UK Theatrical, [email protected]
