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August 2014
Hello Katherine,
As the summer is ending and back to school shopping begins,many parents are trying to save money by using coupons whenshopping for back to school gear. Coupons have becoming a wayof life for many people that shop, which has been proven with thepopularity of shows like Extreme Couponing. While many peoplestill use paper coupons, digital coupons are taking over, as theeasy way to save money with the use of a mobile device and noneed for paper or a printer. Digital coupons have made it easierfor shoppers to save money, while creating more opportunities forbrands to gain loyalty members, along with popularity and a greatway to measure effectiveness. According to eMarketer, more than 70% of US adult digitalcoupon users will redeem a digital coupon or code in 2014. As wemove closer to 2015, digital coupons are becoming the norm andmore retailers are using digital coupons for their benefits.According to a Forrester report "among 500 consumers whohave used a digital coupon within the past three months, 59%stated that digital coupons and coupons codes are most likely toinfluence their purchase decision compared with other types ofdigital promotions". Of those, one third will redeem the couponimmediately. It is clear that the digital coupon marketingcampaign is a successful way to reach consumers and offer themsomething of benefit, that not only saves them money but hasthem coming back. There are many reasons why businesses would choose to spendmoney on digital marketing campaigns. According to the Value ofCoupons in the Digital Campaigns Infographic some of thosereasons include: driving digital revenue by encouragingcustomers to try new products, increasing foot traffic and sales inactual stores, gathering customer data and building relationships.Businesses can look to coupons as another way ofcommunication, in which customers don't feel ambushed byadvertisement and instead are offered savings on products theyalready use or might want to try. Digital coupons provide aneffective, timely marketing experience which is measurable andacts as a two-way relationship between the customer and thebrand. The point of a marketing campaign is that it can easily bemeasured. Digital marketing campaigns which consist of digitalcoupons offer full control and measurable results. Digital coupons
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can be paired with checkout systems to not only determine thenumber of coupons used, but whether or not the coupon user hadmade additional purchases.
Needless to say, digital marketing continues to affect brand andloyalty, as well as creating communication between a shopperand the business. As an effective and measurable way ofreaching the audience, more and more businesses should bespending their efforts on digital marketing and providing theircustomers with digital coupons, right in time for back to schoolseason. Recent News and Happenings here at iSIGN
We have been working with our distributor Graphic Media Inc. togrow the National Mobile Network and we're happy to announcethe restructuring and planned expansion of the network. EngageMobile Media Solutions has been added as a separate entity inorder to better service and grow the network that will sell thirdparty advertising to be displayed on the NMN. Future expansionof the NMN will include drug store and grocery chains in additionto other retailers. Find our more about the planned expansionhere. We have also received a lot of questions about the SmartAntenna in comparison to the iBeacon, since its release. In orderto answer those questions we have created a comparison of theSA vs. the iBeacon. With all of the emphasis on the Ice BucketChallenge this month, we decided to perform some additionaltesting on the SA and see if it surpasses the Ice Bucket Test.Check out the video to find out how it performed. Thanks for your continued support and business.
As always, if you have any questions about the content of thisnewsletter or would like to discuss iSIGN's upcoming projectsand recent initiatives, please don't hesitate to contact me. Kind Regards, Alex Romanov, CEO iSIGN Media
iSIGN's Digital Signage and MobileAdvertising Solutions in the News
Smart Antenna undergoes the IceBucket Test! Watch the videohere.
iSIGN's report on Smart Antennaand iBeacon providescomparison in capabilities,security and deployment.
Read the full comparison here.
iSIGN's report on MobileMarketing discusses wearabletech and the power of proximitymarketing, especially for today'sin-store experience.
Read the full report here.
iSIGN Infographic
iSIGN's latest infographic,"Assigning a Dollar Valueto Big Data" displays the impact
Chelsea Cafiero met iSIGN at Infocomm 2014. In her article sheprovides an in-depth explanation of the Smart Player and SmartAntenna, and how the Smart devices stood out among the manyproducts at the show. The article describes how the products useproximity marketing to send relevant offers, without the need for anapp and the ability to connect to dual signage to promote the offers.read more here.
The magazine article features the best and most interesting modesof mobile marketing available in retail. iSIGN's use of mobilemarketing at gas stations is featured in the article. Read more here.
Nelson Bennett's article on Canada's Anti-Spam Legislation (CASL)focuses on the new legislation, restrictions and how it will affectbusinesses and software companies. The article mentions iSIGNMedia and how it's handling the new legislation, while usingproximity marketing and asking for consent from users in order toprevent spamming. Read the full feature here .
Proximity Marketing Solution VideoiSIGN's proximity marketing solution has to offer. Also includes information on the back office, big data collection, content creator and more. To view the full video, click here.
of Big Data on retailand examines howmuch consumer data brandsare gathering and utilizing on aglobal scale.
It also reveals howretailers can determineBig Data's big dollar valueand turn large amounts ofdata into profitableinsights and shopperintelligence.
To view iSIGN'sInfographic click here.
Contact UsFor more information about
iSIGN Media, pleasevisit www.isignmedia.comor reach us via email [email protected].
iSIGN Media - Toronto45A West Wilmot St. Unit 3
Richmond Hill, OntarioL4B 2P2
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