ISE554

The WWW3.3

Information Architecture

Information Architecture

“The information architect is the champion of the user experience throughout the design

process.”

Oyster Partners

• understanding end users and their needs• documenting end user characteristics and needs• ensure that the design is appropriate• ensure that the design is useful• ensure that the design is useable• provide a satisfying user experience

Oyster Partners

• lead heuristic evaluation• use cases/business flow documentation• develop the site architecture• develop prototypes• usability testing process• develop taxonomies and content management templates

Razorfish.com

• brand strategy• business analysis• business architecture• programming management• strategy consultation

Scient.com

project manager

Art director Technical architect

Information architect