iSay: The Shape of Things, 31 January 2013 Artwork-centred ......Artwork-centred sociality in museums and galleries iSay: The Shape of Things, 31 January 2013 Marcus Winter RFID-based

Artwork-centred sociality in museums and galleries Marcus Winter University of Brighton

iSay: The Shape of Things, 31 January 2013

Artwork-centred sociality in museums and galleries

iSay: The Shape of Things, 31 January 2013 Marcus Winter

Imagine looking at an object not for its artistic or historical significance but for its ability to spark conversation Nina Simon (2010) The Participatory Museum



Social objects: Personal | Active | Provocative | Relational (Simon, 2010)

Source: Museum of Design in Plastics

Source: Göteborg Museum of Art

Source: Kentucky Derby Museum

Source: The Saatchi Gallery



Michael Craig-Martin: An Oak Tree (1973). Tate Britain



Visitor Feedback | Interpretation | Commenting | Debate

Source: Art Works / Plains Art Museum Source: London College of Fashion

Source: Tate Modern Source: Tate Modern



Visitor Book at the Rijksmuseum Schipol Airport



Conservation | Remediation | Accountability | Display capacity

Source: Art Works / Plains Art Museum Source: London College of Fashion

Source: Tate Modern Source: Tate Modern



Immediacy

Source: British Museum



RFID-based tour system with instant micro blogging (Hsu & Liao, 2011)

→ attach and read comments → post to social network

“allows the visitor to share his/her note or remark about the exhibit with others through the Internet.”

Qrator (Gray et al. 2012)

→ interactive object label

“Comments become part of the object’s history and ultimately the display itself”

Fluxguide (Seirafi, 2012)

→ Web 2.0 for GLAMs

“multi-media guiding enriched with new communicative, participative, and personalized features”

Digital approaches



Investment | Change of practice | User experience

Source: FluxGuide (2013) Source: QRator project / Grant Museum of Zoology

Source: QRator project / Petrie Museum Source: Hsu & Liao (2011)





Dashboard for curators: analytics and editorial control



> Put up when & as long as needed > Assign to exhibit and configure on the fly > Independent of existing systems and work practices



> Talk to me > Take part in research > Try it in your museum or gallery

[email protected]



References Engeström, J. (2005). Why some social network services work and others don’t – Or: the case for object-

centered sociality. Blog post 13 April 2005. Available: http://www.zengestrom.com/blog/2005/04/ why-some-social-network-services-work-and-others-dont-or-the-case-for-object-centered-sociality.html. Accessed 7 December 2012.

Fluxguide (2013). Homepage http://www.fluxguide.com/index_en.php. Accessed 28 January 2013.

Gray, S., Ross, C., Hudson-Smith, A. & Warwick, C. (2012). Enhancing Museum Narratives with the QRator Project: a Tasmanian devil, a Platypus and a Dead Man in a Box. Proceedings of Museums and the Web.

Hsu, H. & Liao, H. (2011). A mobile RFID-based tour system with instant microblogging. Journal of Computer and System Sciences, 77(4), pp. 720–727.

Knorr Cetina, K. (1997) Sociality with Objects: Social Relations in Postsocial Knowledge Societies Theory, Culture & Society, vol. 14(4): 1-30

Seirafi , A. & Seirafi, M.K. (2012). FLUXGUIDE: Mobile Computing, Social-Web & Participation @ the Museum. Institut fuer Creative, Media, Technologies. Available: http://www.fluxguide.com /uploads /4/2/3/3/4233655/paperforummedientechnik2011_fluxguide_red.pdf. Accessed 26 March 2012.

Simon, N. (2010). The Participatory Museum. Santa Cruz, California: Museum 2.0, 2010. Available: http://www.participatorymuseum.org/. Accessed 7 December 2012.

Documents

iSay: The Shape of Things, 31 January 2013 Artwork-centred ......Artwork-centred sociality in museums and galleries iSay: The Shape of Things, 31 January 2013 Marcus Winter RFID-based