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Isabella’s Apothecary, LLCA Pharmacy For Women by Women

“Making a difference…one woman at a time”

Presented By:Kathryn Jones

Alexandra Centeno

Christina Ramsay

Liliana Yohonn

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Our Mission

“To provide patients with superior quality pharmaceutical care unmatched in the industry…focused on the individuality of each patient’s needs…..”

1. Obtain the best and most ambitious personnel in the area of pharmacy to be the backbone of Isabella’s Apothecary

2. Offer products and services to meet and exceed the needs of the Pittsford community effectively

3. Utilize efficient inventory control methods to reduce costs and maximize profits

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Legal Description of Business

Privately owned and operated Limited Liability Corporation

Junior Partnership Agreement with Twelve Corners Apothecary

Modern Retail Pharmacy tailored to the needs of Women with Extended Service-based products

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Isabella’sLimited Liability Corporation

BenefitsLimited Personal Liability

Protection of personal assetsLiable for fixed investment

Opportunity for Equal Profit Sharing

Pass through Taxation

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Insurance

General Liability Insurance

- protection against injury claims, property damage, advertising claims, etc…

Business Interruption Insurance

Professional Liability insurance- each individual pharmacist will be responsible for her own Liability Insurance

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Junior PartnershipTwelve Corners Apothecary

Gives Isabella’s Apothecary access to specialized compounding equipment and space

Avoids third party billing when reimbursement is minimal

Turns a potential threat into a Partner!

Supervising PharmacistKathryn Jones, PharmD

MTM Specialist & Student Intern PreceptorAlexandra Centeno, PharmD

Technicians

Marketing Specialist & Field PharmacistChristina Ramsay, PharmD

Technicians

Supervising PharmacistLiliana Yohonn, PharmD

Sales Associates

12 Corners Apothecary Isabella’s Apothecary

Interns

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Isabella’s Apothecary, LLC

Product Overview

Isabella’s Apothecary, LLC

Product Overview

12 Corners Apothecary:Focus: Complex compounding

Compounded Prescriptions* Veterinary CompoundingVitamins/SupplementsHormone Therapy

Durable Medical Equipment

12 Corners Apothecary:Focus: Complex compounding

Compounded Prescriptions* Veterinary CompoundingVitamins/SupplementsHormone Therapy

Durable Medical Equipment

Isabella’s Apothecary at 4 Corners:Focus: Retail RxOTC products

Durable Medical EquipmentHealth, Beauty and Cosmetics

Basic compoundsVitamin/Supplements

Isabella’s Apothecary at 4 Corners:Focus: Retail RxOTC products

Durable Medical EquipmentHealth, Beauty and Cosmetics

Basic compoundsVitamin/Supplements

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Isabella’s Services

“At Isabella’s Apothecary the patient always comes first”

Chronic Disease Management and educationDisease prevention educationCounseling Services offered in both English and SpanishMedication Therapy ManagementHormone Therapy and Saliva TestingInfertility Therapy

Nutrition Consultation and Weight ManagementHerbal Medicine ConsultationMonthly meetings and SeminarsImmunization servicesWebsite ServicesDeliveryPatient Charge AccountsPrescription Filling

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Location, Location, Location

Total Space: 1,129 sq ftRental Space: $2,700/ month

Security: External and Internal Securities will meet requirements of NYS and Federal Laws and will be implemented by a security consultant

Four Corners IntersectionPittsford, NY

Main corner in business district of an upscale suburb Street exposureParking easily accessibleLocated along Bus RouteBuilding shared with Lauren’s Salon

Physical Description of the Business

OTC

OTC

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OTC

OTC

Medication Bay

Medication Bay

Medication Bay

Medication Bay

Medication Bay

Will-

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Media & Books

ROUTE 31- MONROE AVENUE

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PharmacistStation

Private Counseling Room

Com

poundingStation

Refrigerator

Cabinet for

Storage

OTC

OTC

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Marketing Plan

Target Market Female Baby Boomers (age 40 – 58)Pittsford, NY23,731 females in this market within 5 miles of Isabella’s

399.9250Physicians per cap$88,232$46,326Median household income40.9 years36.4 yearsMedian age of females 53%51%% female population

28,637288,378,137Total Population

PittsfordUnited States

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Marketing Plan

Potential Markets

Children (age 10 – 27)Parents (age 65+)

Of females in the target market – unique opportunity to reach three generations of women

Women ages 25 – 35 years old

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Marketing Plan

Competition: 16,968 Rx’s per week*

1. Eckerd Drugs – chain 2. Rite Aid Pharmacy – chain 3. Wegmans Food Markets – supermarket 4. Wegmans Food Markets – supermarket 5. Syncor Pharmacy – independent 6. Eckerd Drugs – chain 7. Eckerd Drugs – chain 8. Eckerd Drugs – chain 9. Tops Friendly Market– supermarket 10. CVS Pharmacy – chain

Isabella’s Apothecary

*Competition within 3 miles of Isabella’s

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Marketing Plan

ProductsPrescription DrugsOver the Counter Products

ServicesChronic Disease State MgmtDisease Prevention & EducationMedication Therapy Mgmt (MTM)Counseling Services – English & SpanishHormone TherapyInfertility TherapyNutrition Consultation & Weight Mgmt.

Herbal Medicine ConsultationMonthly Meetings & SeminarsImmunization ServicesWebsite ServicesDelivery ServicesPatient Charge AccountsPrescription Filling

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Marketing Plan

Place4 North Main Street in Pittsford, NY

PromotionNewspaper Direct mailBrochuresInternetLocal radio & television Word of mouth

PriceInsurance plansOTC’s marked up 25-30% of cost

$20,043.28Anticipated Profit0.09%Anticipated response rate0.014%Break-even response rate

74Break-even # of scripts$10.96Avg. Rx cost to dispense in NYS$61.32Avg. Rx price524,870# Readers$3684.75Cost

Grand Opening Announcement Analysis

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Marketing Plan

Summary of expenditures for advertising

Total Profits: $22,949.20

$2,905.92$20,043.28Profit

$4,843.20$23,728.03Revenue

$270$139.95$195$869.88$1,939$3,684.75Cost

Purchase 1000 pens

Printing business cards

Printing brochures

Website development, internet & hosting

Direct Mail piece

Grand Opening AnnouncementEvent

Projected Sales Volume Short-Term

$139,958$89,018$56,298Total Sales

$131,753$83,810$52,998Prescriptions Sales

704428Prescriptions/day

First YearMonth 12

First Year Month 6

First YearMonth 1

Projected Sales Volume Long-Term

Prescription and OTC Sales Forecast for Year 3

$-

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

1 2 3 4 5 6 7 8 9 10 11 12

Month

OTC

Rx Sales

Expense ProjectionsStart-Up Costs

$ 245,786Total Estimated Start-Up Capital

$18,500Equipment

$100,482Account Receivables and Third Party

$ 60,405Expenses ( 3 months)

$ 22,580Fixtures

$ 43,819Inventory

Expense Projections

$4,550$2,499$1,254Total

$3,869$2,071$908Cost of Good Sold

$266$156$119Other Expenses

$9$9$9Depreciation

$24$11$7Supplies

$56$47$39Rent & Utilities

$326$205$172Wages and Compensation

Year 3Year 2Year 1(in the thousands)

Cash Flow Projections

$4,398$2,428$1,142Total Cash Payments

$4,649$2,470$993Total Receipts

$4,854$2,597$1,140Total Sales

$96$54$203Cash on Hand

Year 3Year 2 Year 1(in the thousands)

PLANNING FOR SUCCESS

Inventory Evaluation

29.230.433Inventory Turn (Days)

12.51211Number of Turnover

Year 3

Year 2

Year 1

Cost Per Square Foot

$269$87(-$111)Total Revenue/ Sq. Ft

$4,030$2,213$1,111Total Cost/ Sq. Ft

$4,299$2,300$1,000Total Sales/Sq. Ft

Year 3Year 2 Year 1

Pro Forma Income Statement

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Balance Sheet

$149$489

$214$172$32$71

$638

$83$173$283$10$89

Year 2

(-$23)$354

$111$151

-$92

$331

$58$82

$147$10$34

Year 1

$697Owner’s Equity$743Total Liabilities

$400$309$34

-

LiabilitiesAccrued ExpensesAccounts payableOther

Long-term Liabilities

$1440Total Assets

$269$310$623$23

$215

AssetsCashInventoryAccount ReceivablesIncome from Investment

Fixed Assets

Year 3(in the thousands)

Isabella’s Apothecary…..

“Making a Difference One Woman at a Time”

Questions?