ISA TRAVERSOB I L I N G U A L S R . C O P Y W R I T E R

2014–Present / Copywriter, The Integer Group, Denver, COWorked with Miller Coors, LALA, and Red Robin.

2013–2014 / Freelance Bilingual Copywriter, HavasWW, Chicago, ILWorked with DishLATINO writing their World Cup “El Juego Bonito” campaign.

2012–2013 / Freelance Senior Copywriter and Content Producer, Digital Creative Alliance

2011–2013 / Freelance Multicultural Copywriter, Mcgarrybowen, Chicago, ILWorked with Sears, Disney, and Kraft.

2011–2013 / Freelance Bilingual Copywriter/Translator, Tris3ct, Chicago, ILWorked for Conagra and Kimberly-Clark brands.

2011–2012 / Freelance Hispanic Copywriter, Razorfish, Chicago, ILSocial Media Coordinator and Hispanic Copywriter for Kraft’s Capri Sun products and Kool-Aid.

2010–2011 / Bilingual Editor, DraftFCB, Chicago,ILAdaptations, translations, and proofreading for State Farm, Qwest, Kmart, Paccar, BCBS, VW, Taco Bell, and Sharpie.

2008–2009 / Freelance Copywriter, Chicago, IL Freelance Translator and Copywriter for Lapiz/Leo Burnett, Discovery Channel, Queue Marketing, The Bravo Group, and The Marketing Store Worldwide for accounts such as McDonald’s, Sears, and Allstate. Freelance content provider for Mytriptrace.com, Batanga.com, and Hungry City Guides. Writer of press kits for Venezuelan musicians: Vinilo Versus, Jesus Hidalgo, Venezuela Electronica Kabbalah.

2004–2007 / Freelance Editor and Scriptwriter, Miami, FL Editor-in-Chief and Head Writer of Distrikt Magazine. Scriptwriter for the live TV broadcast of the Orange Bowl ’07. Freelance Copywriter for Discovery Networks, GOL TV, and other media.Freelance P.R. Associate with MLB player Omar Vizquel.Copywriter for marketing campaign of MLB player Bob Abreu. Photographer and writer of live music events (Vans Warped Tour, Langerado Fest), also interviewer for musicians. Scriptwriter for a Celia Cruz documentary for Spanish Broadcasting System, which earned a regional Emmy.

2002–2004 / Office Director, Cisneros Group of Companies, Miami, FL The Cisneros Group is one of the premier media, entertainment, and telecommunications organizations in the Americas. Reported directly to VP and Senior Advisor to the CEO.Provided support in the Strategy and P.R. departments. Effectively coordinated gala and fundraising events with political figures from around the world.

2002 / Tour Assistant Manager, New York, NYScheduler, publicist, and tour coordinator for Altamira Artists, manager of Los Amigos Invisibles, King Chango, Caramelos de Cianuro.Successfully planned U.S. and world tours and opening shows for The Dave Matthews Band and Merce Cunningham, among others.

2001–2002 / On-Air Promotions Writer and Translator, Locomotion Channel, Miami, FL Writer and proofreader of subtitles in Spanish and English.Writer of on-air promos for Evangelion, South Park, Cowboy Bebop, and other anime programs that aired all over Latin America and the USA on cable television.

2000–2001 / Online Content Producer, Planeta Networks (currently Batanga.com), Coral Gables, FL Interviewed celebrities such as John Travolta and Jamie Lee Curtis, among others.Helped research facts for interviews performed by María Salas for Telemundo and attended a red carpet event in Miami for the film The Crew, and press junket in L.A. for Mission Impossible and Dinosaurs.Provided daily on-camera entertainment news on the Internet, wrote articles, and movie reviews.Updated the Latin American websites, every hour, through a complete content management system and use of HTML.

1999–2000 / Account Manager, South Beach Productions, Miami, FL

1998–1999 / Executive assistant to VP of Universal Studios, Coral Gables, FL

1993–1994 / Director of Public Relations, Hollywood Group, Caracas, Venezuela

1992–1993 / Production assistant, La Mega Unión Radio, Caracas, Venezuela

S U M M A R Y

A loyal professional with strong communication skills and creative abilities, enhanced by charisma, versatility, fluency in languages, and dedication to copywriting, public relations, social media, and digital entertainment.

- Wrote a documentary about Celia Cruz that won a regional Emmy award in 2007.

- Published in several sources, including LOFT magazine, U.M Foundation Magazine, Distrikt Magazine, Chicken Soup for the Recovering Soul, Revista Portada, Revista Kena, Television Latin America (Cahners), Promax, Produ.com, Commonties.com, Hungry City Guide Miami and Chicago.

- Featured in the film Trust 22, awarded best documentary at the Tenerife Film Festival. Also helped in the P.R. agenda while shooting interviews in Miami.

- Translated the script Secuestro Express from Spanish to English; the film was produced by Miramax.

E X P E R I E N C E

A C H I E V E M E N T S

- Spanish (native speaker), English (spoken and written), French, and Portuguese (spoken).

- Internet savvy, knowledge of PC and Apple platforms and their most useful applications, knowledge about SEO and Google Analytics.

- Ability to use content management systems and learn technology very quickly.

- Exceptional people skills, which allow me to feel at ease in any environment and with all personalities.

- Active on social networking sites such as Facebook, Twitter, Linkedin, Tumblr, iPhone apps, Blogger, WordPress, Pinterest, Google+, and Involver.

- Responsible and able to multitask in order to achieve goals successfully.

S K I L L S

W O R K

E D U C A T I O N

- B.A. in Communications, Drama Minor, Loyola University, New Orleans.

- Copyediting online course, Mediabistro.com.

- Enhancing Your Communication Writing, Loyola University, Chicago—Continuum.

CLIENTS:

PACIFIC OAKS COLLEGE / LALA / SEARS

R

B 2 B

P R I N T

CLIENT: AXN(on-air promotions)

CLIENT: LOCOMOTION CHANNEL(subtitles and promotions for the Channel in all Latin America)

“Dale acción a tu pulso con la semana de Karate Kicks en AXN”

“It’s not a cartoon, it’s anime.Every minute only on The Locomotion Channel”.

KABBALAH / CD COVER CHICKEN SOUP for the Recovering Soul

DISTRIKT MAGAZINE (all articles and interviews)

AEROMEXICO Close your eyes in Lima, open them in Mexico to promote new destination.

DISCOVERY US HISPANIC

S H O P P E R M A R K E T I N G

D I G I T A L

KIMBERLY CLARK PRODUCTS

- No matter what happens. Always be prepared.- In case of whatever. Always be prepared.

CLIENTE: DISH LATINO BANNERS

CLIENT: NOBULLYFEAR.COM - COMMUNITY MANAGER FOR FACEBOOK, TWITTER AND PINTEREST.

CONTENT FOR BANCREDITO and HABITRIBE

CLIENT: DISH LATINO

CLIENT: RED ROBIN

CLIENT: CAPRI SUN (community manager for Facebook and Copy)

CLIENT: DISH LATINO AND CBEEBIES from the BBCFACEBOOK CAMPAIGN

AGENCY: HAVAS CHICAGOCLIENT: DISH NETWORKCAMPAIGN: El Juego Bonito (The Beautiful Game)

El Juego Bonito reached more than 20 million combined video views and is recognized as YouTube’s first multi-cultural Masthead takeover with more than 100 million impressions in two days. Moreover, the campaign exceeded digital space industry standards in terms of display interactions, video completion and click-through rates, while the ad’s placement in Times Square was a unique, high-visibility opportunity for soccer fans in New York City. The campaign began as digital and even aired on Comedy Central, the TV channel.

AGENCY: MCGARRYBOWENCLIENT: SEARS

https://vimeo.com/119509792 https://vimeo.com/81751692

SEARS TV SPOT, “CHUPACABRA” SEARS TV SPOT, “ABUELABOT”

T V

R A D I O

R E T A I L

E B L A S T

O O H

3 6 0 C A M P A I G N

http://www.isatraverso.com

@isatrava

http://www.linkedin.com/in/isatrava/

Book: One Loop: Bilingual Feelings by Isa Traverso.

isaburger@me.com

305-582-5409

Digital and Traditional Advertising + Social Media.