Is your organisation InDemand?

Table of contents 01 Introduction

02 What is the InDemand Employer program?

03 What it means to be an InDemand Employer

04 Organisations getting it right

06 2015 InDemand customer stories: Rio Tinto

07 2015 InDemand customer stories: Qantas

08 2015 InDemand customer stories: Lend Lease

10 InDemand brands we love: Microsoft

11 InDemand brands we love: Macquarie Group

12 Why is talent brand important?

13 Boost your talent brand with LinkedIn

14 Boost your talent brand with these LinkedIn tools

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Hiring and retaining top talent helps businesses innovate and thrive. Yet today’s talent market is one of the world’s most competitive.

‘In demand’ organisations are workplaces where top talent really want to work. Be it their culture, their commitment to diversity and wellness, their reputation for innovation or something else entirely, these organisations are highly desired by today’s top professionals.

‘In demand’ employers have quality talent pools to choose from and ultimately benefit from the superior capabilities and skill sets of their ‘cream-of-the-crop’ employees.

So how can your organisation make the list?

Introduction

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LinkedIn’s InDemand Employer program ranks the world’s most sought-after employers based on activity from prospective employees on LinkedIn.

It recognises organisations that are viewed by current and prospective employees as a desirable place to work for their next career opportunity.

What is the InDemand Employer program?

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InDemand Employers achieve their ranking through the following measures:

High brand reach

• Hundreds of thousands, often millions, of members are familiar with your organisation as a place to work.

• Non-employees are connecting to your employees.

• Non-employees are viewing your employees’ profiles.

High brand engagement

• You are viewed as an employer of choice by LinkedIn members.

• Non-employees are viewing your organisation/career page.

• Non-employees are following your organisation.

Overall, your brand attracts more prospective employees than millions of organisations on LinkedIn.

What it means to be an InDemand Employer

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The InDemand Employer ranking is a ‘who’s who’ of organisations who have one thing in common: they are able to clearly articulate their employee value proposition to engage the right talent. Using an authentic voice, these InDemand organisations provide key messages and insights about their business as a place to work, which in turn attracts and engages the most sought after talent, globally.

Let’s look at how some of the highest-ranking organisations stand out from the crowd to current and potential employees.

Organisations getting it right

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2015 InDemand customer stories:

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• Extensive development opportunities for employees, including Rio Tinto College, a virtual training facility. In 2014 alone, 36,000 employees utilised programs via Rio Tinto College.

Being LinkedIn’s most InDemand employer in Australia for 2015 is a fantastic acknowledgement of our corporate and employer brand presence. For us it highlights the genuine interest people have in careers at Rio Tinto and reflects our strong employee value proposition.

Claire DeNadjitein Global Strategic Sourcing Manager, Rio Tinto

12015 Australia InDemand Employer ranking:

In their own words: Why is Rio Tinto InDemand?

• Committed to building the skills and capabilities of its people. “We invest in our people over the long term and foster diversity, reward good performance, engage and retain talented individuals and provide quality leadership at all levels.” Claire DeNadjitein Global Strategic Sourcing Manager, Rio Tinto

• Industry leader, with a 140-year history of exploration and discovery and a commitment to finding sustainable, efficient and innovative ways to do business and deliver results.

• Open and diverse culture of opportunity underpinned by four core values: respect, integrity, teamwork and accountability.

• 60,000-strong business operating across six continents and in more than 40 countries.

Multinational mining giant

Rio Tinto

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Organisation-wide focus on diversity:• Impressive gender balance at executive

and management levels. • Superior employee benefits including opportunities for

reduced-fare air travel, 12 weeks’ paid maternity leave, and a comprehensive health and wellbeing program.2

• Commitment to welcoming Indigenous staff at all levels and supporting them to be successful via the dedicated Qantas Reconciliation Action Plan.

2015 Australia InDemand Employer ranking:

In their own words: Why is Qantas InDemand?

• Highly successful organisation with more than 25,000 employees in Australia and around the world.

• Proud history of operational excellence within a dynamic and exciting industry.

• Four businesses within the Qantas1 group offer extensive opportunities for career development and expansion.

• Committed to recruiting staff from diverse cultural backgrounds.

Iconic Australian airline

Qantas

“If you’re focused on getting a result and you’re a team player who can also think outside the square and bring new ideas to a business like ours while embracing what we’ve got to offer…then Qantas is the right place for you.” Andrew David, CEO, Qantas Domestic

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• Commitment to diverse and innovative thinking: “We are focused on getting the most diverse group of people we can to work for us. The broader range of ideas you can bring to a problem, the broader range of solutions you can offer. Diversity of thinking leads to innovation and drives productivity in our organisation.” Chris Lamb, Head of HR, Lend Lease.

Being an InDemand Employer is great recognition for Lend Lease. If we’re going to grow as an organisation we need to attract the best people and we’ll do that by having a recognised employer brand in the market. Chris Lamb, Head of HR, Lend Lease.

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Lend Lease

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Leading Australian property and construction organisation

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2015 Australia InDemand Employer ranking:

In their own words: Why is Lend Lease InDemand?

• Growing organisation3, with more than $37 billion in global development pipeline.

• Three core principles drive all organisation decisions:1. Safety, health and wellbeing.2. Sustainability.3. Diversity and inclusion.

• Focus on talent acceleration:1. Dedicated programs that facilitate

career progression.2. Development and advancement for all staff,

from graduates to senior managers.

• Award winners: 1. Recognised for Indigenous engagement programs. 2. Recognised for supporting LBGT employees.

2 LinkedIn Talent Solutions and TNS Employee Insights, 4 Essential Tips to Convert Your Employees to Talent Brand Ambassadors, http://lnkd.in/employees (January 29, 2012).

InDemand brands we love:

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2015 Australia InDemand Employer ranking: With a strong commitment to gender diversity, a track record of community contribution, and scholarship and internship4 programs to name a few, it’s easy to see why Microsoft is one of the world’s most in demand employers.

The number of opportunities Microsoft offers its employees is impressive, most notably their scholarships. Microsoft’s scholarship program that encourages women, minority and disabled students to pursue studies in computer science and related disciplines bolsters their talent brand.

Global IT organisation

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Microsoft

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From day one, I was given responsibility and my managers trusted me to produce quality work. I had an immediate sense of ownership about my work and career. Christina, Macquarie Group employee6

2015 Australia InDemand Employer ranking:

Flexible work arrangements, leadership development and mentoring programs form the backbone of Macquarie Bank’s commitment to its employees. The global financial services giant continues to grow and guide its employees using three overarching principles:

• Opportunity: encouraging innovation, ingenuity and an entrepreneurial spirit through supporting staff to succeed.

• Accountability: high standards and a commitment to making decisions everyone in the organisation can be proud of.

• Integrity: business is built on high ethical standards.

From the minute an employee steps through the door, Macquarie Bank is ready to innovate and upskill through their range of career opportunities, career-boosting internships and graduate programs.5

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Macquarie Group

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Global provider of banking, financial, advisory, investment and funds management services

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Why is talent brand important?In today’s competitive global talent market, your reputation as an employer – your talent brand – is a key factor in whether a candidate will take or bypass your job.

A strong talent brand delivers real benefits including:7

• Reduced hiring costs: a strong talent brand reduces cost per hire by up to 50 per cent.

• Lower turnover rates: a strong talent brand reduces employee turnover by 28 per cent.

A strong talent brand can also help you reduce hiring inefficiencies and attract the talent you need to support business objectives.

75 per cent of global TA leaders say talent brand has a significant impact on their ability to hire great people.875%

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LinkedIn can help your business become an ‘InDemand Employer’. Our tools can help you showcase your organisation’s best side and build buzz around why it’s such a great place to work.

With more than 364 million members, LinkedIn’s free and paid tools can help you:

• Build your talent brand through relevant messaging.• Create a warm talent pipeline by identifying and inviting

talent to be part of your professional community.• Efficiently and successfully recruit top talent.

Boost your talent brand with LinkedIn

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LinkedIn Career Page – On average, LinkedIn members view 5 LinkedIn Career Pages when considering their next job opportunity. By delivering relevant content to your target audience through LinkedIn Career Pages, you can substantially lift your organisation’s candidate conversions. Think snappy copy, compelling video and memorable images that tell a story about what it’s like to work in your organisation.

Boost your talent brand with these LinkedIn tools:

Sponsored Updates – Get the word out about your brand through clickable, shareable content. Attract more followers and use comprehensive targeting options to reach exactly the audience you choose.

Work With Us – Research9 shows that talent brand is one of the most crucial aspects of an organisation’s recruitment strategy. Talent brand helps businesses streamline the candidate search process by engaging passive as well as active talent in the marketplace. Find out just how attractive a brand you are with LinkedIn Talent Brand.

Download LinkedIn’s

Employer Brand Playbook to learn more about growing your talent

brand and positioning your organisation as an InDemand Employer.

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1. Most of this content derived from: https://www.youtube.com/watch?v=Wj4_VQntoGI

2. http://www.qantas.com.au/travel/airlines/careers/global/en

3. All Lend Lease content including quotes, comes from: https://www.youtube.com/watch?v=SzEwXzm78E0

4. http://microsoftjobsblog.com/your-first-step-to-a-successful-career/

5. http://www.macquarie.com/au/about/careers

6. http://www.macquarie.com/au/about/careers

7. LinkedIn Employer Brand Playbook page 3

8. 2015 Global Recruiting Trends (Esther Cruz) Nov 2014

9. Video footage – interview with Tim Grogan, Head of Solutions APAC at LinkedIn

References

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