Is your business/venture Feasible?

Capable of being done or carried out?

How about a Feasibility Study?

Provides an overview of the primary issues related to a business/venture idea. It determines if the business venture is feasible “doable”.

What is the Purpose of a Feasiblity Study?

Determines whether the business/venture idea makes sense.

Are there any make or break issues that would prevent your business from being successful in the marketplace?

Identifies roadblocks facing your business/venture before you make an investment.

Benefits of a Feasibility Study

Provide a lot of information necessary the business/venture plan.

✓ Good market anyalsis is a necessary in order to determine the business/venture feasibility.

Identifies reasons not to proceed

Provides documentation that the business was thoroughly investigated (will help with getting financing, as well as help to attract equity investment)

Identifies new opportunities through the investigative process.

Reasons NOT to conduct a Feasibility Study...

Already know it is Feasible (another business is already doing it and is successful).

Why do one when one was done a few years ago? Just a way for consultants to make money. Market analysis has already been done by the business

that sold us the equipment. A feasibility study is a waste of time.

These may sound like good answers but remember... you may need to live with these

decisions for a long time.

Conducting the Feasibility Study

Market Considerations... Technical Considerations... Financial Considerations... Organizational/Managerial Considerations... Competitive Considerations...

Market Considerations

Current or projected demand for your proposed product or service(s)?

What are the target markets for your product or service?

What competition exists in this market? Is the location of your proposed business location

likely to affect the success of your business? What is the projected supply in your area of the

products or services needed for your porject.

Technical Considerations

Technology may or may not be of critical importance or it may not. Compare a daycare center to a manufacturing enterprise.

If Technology is a consideration: What are the needs for the business/venture? What other equipment does your business need?

Where will you get it? When will you get it? What does it cost?

Financial Considerations

Start-up Costs Operating Costs Revenue Projections Sources of Financing Profitability Analysis

Organizational / Managerial

What organizational Structure is the right one for your business/venture?

Who will serve on the Board of Directors and what are their qualifications?

What qualifications are needed to manage this business?

Who will manage the business? What are the stafffing needs?

Competitive Considerations

What competition exists n this market? Can you establish a market niche which will enable

you tom compete effectively with others providign this product or service?

How much is your competition charging for similar product?

Characteristics of a well conducted Feasiblity Study

•It is complete and considers all of the above elements.