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Is Social Media a Fad?
• Social Media Revolution
Social Media Presence
• It’s important to be participating in social media.
• But, participating does not mean you are being effective.
Why Do Companies Engage in Social Media?• Their competition is already engaged• To get the word out• To advertise• To conduct market research• To engage clients
All of the above are valid goals for social media but beginning in social media should start with a singular focus…
To Drive Business to Your Web Site.
Set Goals
• Will social media be used as the primary communication tool?
• What information will you try to “push” using social media?
• How will social media reinforce the overall message?
Tools
• “What are you doing?”• Great for getting short messages out to a
large group.• “Follow” people to receive their updates.• 140 words or less
http://twitter.com/washWizards
• Profiles - personal• Fan Page - businesses, organizations
• Post videos, photos, links• Create events for meetings, conferences• Tagging opinion leaders and the
organization creates cross-promotion
http://www.facebook.com/Wizards
How the Washington Wizards use Facebook
1. Connect & communicate with fans
How the Washington Wizards use Facebook2. Promote Events and Ticket Sales
How the Washington Wizards use Facebook3. Drive fans to Wizards website
YouTube
• Education• Customer videos• Media distribution• Pro-active communications
5 Steps to Develop Your Social Media Plan • Listen• Prepare• Engage• Go Off-line• Measure
1. Listen
• Who is already talking about your organization?– Search Google, YouTube, Facebook for your
organization or key terms.
2. Prepare
• Find the People• Set Rules of Engagement
– Many companies have developed policies and guidelines to guide the conversation
• Define Your Strategy
3. Engage
• Leave comments.• Build your fan page.• Consider when your target audience is
online (students = at night)• Develop a social media calendar
4. Go Offline
• Face-to-face interaction is important.• Advertise offline to drive traffic to your
social media.
5. Measure
• Measuring ROI is difficult. • Did we learn something about our
customers?• Did our customers learn something about
us?• Were we able to engage our customers?
Follow DECA and the Wizards Online @• facebook.com/decainc• http://www.facebook.com/Wizards• twitter.com/decainc• twitter.com/washwizards• youtube.com/decainc• www.nba.com/wizards
