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Is Life Getting Better
or Worse ?
A Generational View
www.annimac.com.au
Methodist Ladies College : June 2004 Annimac Futurist
Rate of Change
15 minutes - new technology
15 days - new product / service
15 seconds - new web site
Change we experience in one day
Our Grandparents did in one year !
Driving the speed of change
Technology
70 % of jobs in 2020
do not exist now because
80 % technology not thought of
Likely jobs in next 10 years :
• Director of Emerging Thought
• Human Interface Manager *
• Creative Undertaker
• Thought Jockey
• Chief Imagination Officer
• Hacker Relations Manager
• Valuer of Intangible Assets *
• Chief Zookeeper * Exists 2003
21 C Nature of Work
Team based
Project based
Multi tasked
Flat decision making
Skill based leadership
21 C Nature of Employment
Mon – Fri 9 – 5 disappearing
Contract work
Part time jobs
Self employment
From : masculine paradigm - logical
wealth driven problem focussed existing processes
To :
feminine paradigm - intuitive values driven create goals innovate processes
Huge Paradigm Shift :
Huge paradigm shift
Create change :
Masculine Feminine
by using fear by using hope
use desperation use inspiration
go for win-lose go for win-win
GenerationsBaby Boomers b 1945 – 60 age 45 - 60 fewer males
Generation X 1960 – 75 30 - 45 largest number
DotComs 1975 – 90 15 – 30 first wired gen
Ferals 1990 – 05 0 - 15 fewest - ½ GenX
Baby Boomers 45 - 60Married or divorced Empty nestersRetired or part time workersDownsizing lives Set relationshipsSense of communityMaterial status Male Identity from jobMedium term plannersTravellers or homebodiesSeek new safe experiencesSecurity conscious Health consciousDefer to authority Love/hate change
Single Childless Net Dating Single Childless Net Dating Mobile Mobile nfa renters rentersVaried lifestyles Global i.d. Varied lifestyles Global i.d. Materialism assumedMaterialism assumedShort term planners Short term planners Multi careers SOHO Multi careers SOHO Risk takers fast decisionsRisk takers fast decisionsEnvironmental valuesEnvironmental valuesPersonal journeyPersonal journeyDefer to heroesDefer to heroesExpect accept changeExpect accept change
Generation Xers 30 – 45
DotComs 15 – 30Temporary pairing Group socialisingNo careers own pathParental homeGlobal I.d. Net relationshipsNon consumers I.d. from activityWired immediacy Multi channeled multi actionsPlanetary group missionTemporary deferenceNeed & welcome change
Ferals 0 – 15
No patterns Wired into global villageNo patterns Wired into global village
Global momentary limitless relationships Global momentary limitless relationships
Global i.d from self valuesGlobal i.d from self values
Parental home Future jobs unimportantParental home Future jobs unimportant
Planetary mission Non consumers Planetary mission Non consumers
Unlimited mind channelsUnlimited mind channels
Very immediate & long term views Very immediate & long term views
No deference Respect when No deference Respect when neededneeded
Live change & ignore barriersLive change & ignore barriers
Summary : Better or Worse
rapid rate of change major shift in values relationships focus options Work / Life styles individual responsibility young rule change healthy sustainability coming.
thank you WWW.ANNIMAC.COM.AU