IS IT REALLY PAPER PUSHING?

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C.A.R. CEO JOEL SINGER

The History of the Internet-Internet Users per 100 inhabitants-

Source: International Telecommunications Union

Ad Spend is down as a whole…

Ad Spend % - Real Estate Agents & Brokers

Other TV Print Online0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

4.3% 6.1%

14.0%

75.6%

2012 2013 2014 2015P

SOURCE: Borrell Associates

Leading Real Estate Websites -% Market Share June 2015-

Top ranked sites

10 | HotPads

9 | RE/MAX

8 | Curbed

7 | ApartmentGuide

6 | Homes

5 | RedFin

4 | Realtor.com

3 | Yahoo! Homes

2 | Trulia

1 | Zillow

0 5 10 15 20 25 30 35 40

1.7

1.8

2.0

2.5

5.0

6.0

18.0

20.0

23.0

36.0

Unique Monthly visits, In MillionsSource: eBizMBA, October 2015

Rank | Website

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

$160,000

$180,000 Real Estate Mortgages Display

$78.7K

$66.2K$58.3K$53.3K

$46.9K$39.0K

$34.3K$27.8K$22.8K

Zillow’s Marketplace Revenue

Source: Zillow

$92.3K$88.6K

$31.9K

$121.2K

$158.7K

Zillow’s Average Monthly Unique Users

0

20,000,000

40,000,000

60,000,000

80,000,000

100,000,000

120,000,000

140,000,000

160,000,000

17.3 m

141 million

Source: Zillow

Zillow’s Premier Agent Advertisers

0

20,000

40,000

60,000

80,000

100,000

120,000

10,710

101,297

Source: Zillow

Zillow’s Average Monthly Revenue Per Advertiser

Q1-20

11

Q2-20

11

Q3-20

11

Q4-20

11

Q1-20

12

Q2-20

12

Q3-20

12

Q4-20

12

Q1-20

13

Q2-20

13

Q3-20

13

Q4-20

13

Q1-20

14

Q2-20

14

Q3-20

14

Q4-20

14

Q1-20

15

Q2-20

15$0

$50

$100

$150

$200

$250

$300

$350

$400

$206

$375

Source: Zillow

“So, we’ve spent the last ten years at Zillow innovating on the real estate search, helping consumers select a home, and we think we can bring as much innovation to the actual real estate transaction itself. All that paper pushing that you’ve experienced when you bought a home, or rented an apartment, all that’s gonna eventually move online and by acquiring “DotLoop,” the leader in that space, we’re gonna make a move at that direction.”

-Spencer Rascoff, Zillow CEO

REALTOR® Productivity

0

2

4

6

8

10

12 1972 Peak10.4

2007 Trough 2.8

20144.3

2015F4.1

Nu

mb

er

of

Tra

nsa

ctio

ns

Source: C.A.R.

COMPANIES VALUE DATA

What is predictive analytics?

Facebook knows…you love animals

Facebook knows…your WSJ Subscription is up

Facebook knows…you were on walmart.com searching for a movie

Netflix Knows…

…you were hooked on HOC in 3

THANK YOU!

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