Is Healthcare Too Personalized for Personalized Medicine

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    Thinking about Life Sciences

    http://blog.aesisgroup.com

    Tuesday, August 07, 2007

    Is Healthcare too Personalized for Personalized Medicine?

    The topics in this L ife Sciences D aily blog have been fairly wide-ranging.

    On July 17 , I wrote about the G E-Abbott deal falling through GE Healthcare acquisition of Abbott

    Diagnostics deal scrapped: Who could be the next buyer in line? suggesting that a lack of synergy betweenthe Abbott Diagnostics unit (sans Molecular Diagnostics) and GEs Healthcare IT pharmacogenomics

    framework led to a disconnect in agreement over the transaction price. That posting also proposed theadmittedly radical suggestion that the vast information carnivore, Google or one of its affiliates (such as

    23andMe.com) could even be considered as a possible acquirer of Abbott Diagnostics. While I agree thatmay have been a stretch, feel free to read the posting (or the column in Midwestbusiness.com) to understand

    more of the reasoning behind that.

    Personalized Medicine a nd Diagno stic/ T herapeutic convergence

    Back in April, I wrote an article focusing on personalized medicine Personalized Medicine, TechConvergence Decisive Trends highlighting how personalized medicine (in operational terms) implies a

    convergence between diagnosis and therapeutics (hence theranostics) as well as a convergence betweendrugs and devices for personalized (in the sense of being more precisely localized) treatment. There is

    also the angle to personalized medicine that involves genetic specificity in treatment - namely the growingarea of pharmacogenomics.

    So whats the connection to Healthcare IT then?

    Personalized medicine and IT convergence

    Theres indeed another area of technology convergence implied by personalized medicine. This arises

    from the melding of information technology (some call it more precisely medical informatics) withclinical medicine (whether this be pharmaceuticals, devices, surgery or a combination). This was the

    underlying message of the Abbott-GE article in July (as well as its predecessor article in February Whats More Important in Medicine: Diagnostics, Therapeutics or Prognosis?).

    Everyone has been talking about personalized medicine. It is considered a wave of the future, the holygrail of medicine or another one of a number of monikers. For a somewhat more prosaic but hopefully

    informative definition of personalized medicine, feel free to listen to this four minute podcast:Personalized medicine: An Audio (.mp3) Podcast.

    Is H ealthcare is t oo Personalized for Personalized Medicine?

    The irony is that right now one could say that we have medicine that is too personalized. How could thisbe?

    As many know, healthcare delivery in the US is highly fragmented. If you happen to visit an emergency

    room on one day and are unfortunate enough to have to visit another one on the other side of townanother day, you can be pretty well sure that neither of them will have access (or even be aware) of your

    respective medical history. Patients have even complained about this complete lack of information

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    interchange between departments in a single hospital. While that is changing, by and large the availability

    of integrated medical records across populations is still a dream. A notable exception is the VistA(Veterans Health Information Systems and Technology Architecture) system used by the VA hospital

    system but even that has a ways to go before true seamlessness can be achieved.

    Of course, there are advantages to such a fragmented system. Privacy is one of them. If you go to a

    private doctors office out in Peoria, Illinois and they still use paper records, it is almost impossible foranyone to know about it (save a court order and an army of detectives to find it). When it comes to saving

    your life, however, privacy may be a feature that you may suddenly wish was not there.

    The purpose of this brief column is not to debate these privacy or other politically charged issues. They

    are important and there are laws still controversial - like the Health Insurance Portability andAccountability Act (HIPAA) that uphold privacy. Other laws such as gun control regulations actually

    seek the opposite such as more openness in records (particularly psychiatric records).

    In this sense, then, healthcare presently is intensely personalized (in the sense of being fragmented). To

    the extent that we do not have an integrated pool of information across the population, then the trueimplementation of personalized medicine as defined by the ability to absolutely and accurately pinpoint an

    individual patients optimal medicine and dose, for example for a particular patient say you isimpossible. Technology convergence between information technology and clinical medicine is hence

    inevitable if the personalized medicine revolution is to really take off and bear fruit. The reason I write

    this now is that just this past week a Reuters report exposed just how far behind the United States is intrue healthcare information availability and integration. As the report writes:

    the ultimate success of such personalized medicine projects depends on having thousands of people contribute

    health information to be digitally stored a ccording to a sta ndard format tha t mak es it easy to share.

    And continues with a discussion on not just how personalized medicine becomes a distant dream but also

    that high costs and medical errors also raise their ugly features in the context of an information-sparsemedical system. Hence, summarizing a report from the Commonwealth Fund:

    the U nited Sta tes -- which ha d a k ey role in the creation of personal computers, the rise of the consumer I nternet,the mapping of the huma n genome and using technology to cut costs -- lags D enmark , the N etherlands a nd some other

    industria lized na tions when it comes to moving medical records int o the digital age

    So how does the Reuters report conclude?

    Is The System is Breaking Down Now?

    The last words quoted are from Esther Dyson a director at 23andMe.com the personal genetics site

    co-founded by Anne Wojcicki (the wife of the G oogle co-founder Sergey Brin). Dyson says: The realproblem is that everything started on paper and it was local and you had one primary doctor. The system is

    breaking down now. Indeed.

    My July column proposing that G oogle could be a potential suitor for Abbott Diagnostics was partly

    intended, tongue-in-cheek to raise eyebrows and partly out of true seriousness.

    Perhaps Google (or one of its affiliates) could have no intention of acquiring Abbott Diagnostics but

    technology convergence namely IT and clinical medicine will happen.

    Its only a matter of time.

    Ogan Gurel, MD MPhil

    [email protected]:/ / blog.aesisgroup.com/

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    Personalized m edicine Abbott D iagnostics GE H ealthcare technology convergence medical informatics Aesis Research Group Og an Gurel

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