Movie Promotion May 2010Movie Promotion May 2010

ObjectivesObjectives

Drive additional awareness of Ironman 2 PremiereDrive additional awareness of Ironman 2 Premiere

Strengthen relationship with one of our Key retail PartnersStrengthen relationship with one of our Key retail Partners

Increase single copy sales of The Sacramento BeeIncrease single copy sales of The Sacramento Bee

Increase awareness of Sacramento Bee websites.Increase awareness of Sacramento Bee websites. VIP ClubVIP Club SacramentoConnect.comSacramentoConnect.com Sacbee.comSacbee.com

Overview of PromotionOverview of Promotion Ironman 2 Movie poster inserted inside Sacramento Bee Ironman 2 Movie poster inserted inside Sacramento Bee

single copy:single copy: Friday, April 30thFriday, April 30th Sunday, May 2nd Sunday, May 2nd

50,000 total posters50,000 total posters 2 different posters2 different posters Will be distributed in over 1200 locationsWill be distributed in over 1200 locations

Announcement of Golden ticket promotion at 7-11Announcement of Golden ticket promotion at 7-11 In-PaperIn-Paper OnlineOnline

Golden TicketsGolden Tickets Golden Tickets will be randomly inserted into 7-11 edition of Golden Tickets will be randomly inserted into 7-11 edition of

The Bee starting May 1The Bee starting May 1stst until May 5th. until May 5th. Golden Tickets can be redeemed at The Bee for 2 - Admit 2 Golden Tickets can be redeemed at The Bee for 2 - Admit 2

movie tickets to the screening of the moviemovie tickets to the screening of the movie

Overview of PromotionOverview of Promotion 1 Grand Prize Winner to be randomly chosen from all 1 Grand Prize Winner to be randomly chosen from all

golden Ticket winners at Screeninggolden Ticket winners at Screening

ONLINEONLINE VIP ClubVIP Club

Promotion on Sac Bee VIP Club for Subscribers to give away 10 Promotion on Sac Bee VIP Club for Subscribers to give away 10 Ironman 2 Prize packsIronman 2 Prize packs

Prize packs to include minimum of - Admit 2 ROE Pass and Prize packs to include minimum of - Admit 2 ROE Pass and Promo Items. Contest to begin on May 30th.Promo Items. Contest to begin on May 30th.

SacramentoConnect.comSacramentoConnect.com Promotion on our newest site Promotion on our newest site

In Store:In Store: 7-11 Will put up Ironman 2 Posters at each store and additional 7-11 Will put up Ironman 2 Posters at each store and additional

POP pieces near coffee bar and counterPOP pieces near coffee bar and counter 7-11 will provide an additional display location7-11 will provide an additional display location

In Paper:In Paper: Quarter Page Ads and POP advertising to promote Ironman 2 Quarter Page Ads and POP advertising to promote Ironman 2

and Golden Ticket promoand Golden Ticket promo

Promotional ResponsibilitiesPromotional Responsibilities Paramount will provide:Paramount will provide:

50,000 printed movie posters for insertion 10 Ironman prize packs

T-shirts DVD’s of Ironman 1 Goodies

100 admit two Advance Screening Passes 1 Grand Prize Pack for winner to be raffled at screening Display table in lobby at Screening for Bee team

Sacramento Bee will provideSacramento Bee will provide:: Insertion of posters into single copy.Insertion of posters into single copy. Hand insertion of Golden Tickets (Bee will print) into Friday and Hand insertion of Golden Tickets (Bee will print) into Friday and

Sunday at 7-11. Sunday at 7-11. Bee employees will randomly insert “ticket” into papers in displays Bee employees will randomly insert “ticket” into papers in displays

inside the retail storesinside the retail stores

Promotional ResponsibilitiesPromotional Responsibilities

Sacramento Bee will provideSacramento Bee will provide:: 7-11Display Materials7-11Display Materials

store stackersstore stackers Tent CardsTent Cards POP MaterialsPOP Materials

Promotion of Ironman 2 on Sac Bee websitesPromotion of Ironman 2 on Sac Bee websites From April 30From April 30thth thru May 7th thru May 7th Bee VIP ClubBee VIP Club Sacbee.comSacbee.com sacramentoconnect.comsacramentoconnect.com

Minimum of Two quarter page ROP in-paper ads promoting:

Movie premiere Posters in-paper Win tickets opportunity

Total Value: $Total Value: $