Institute of Rural Management, AnandINFORMATION BROCHURE

Designed by:Natasha Suri

Institute of Rural Management Anand

"We have traversed a path few have dared to. We are continuing on a path still fewer have the courage to follow. We must pursue a path that even fewer can dream to pursue. Yet we must, because we hold in trust the aims and aspirations of millions of our countrymen. I am confident-as I know you are-that with the nation's farmers by our side we cannot fail."

-Dr.Verghese Kurien

BOARD OF GOVERNORS

Shri Deep C JoshiChairmanMMr. Deep C Joshi is a social worker, NGO activist and presently a member of the National Advisory Council (NAC). He was awarded the Ramon Magsaysay award in 2009 and Padma Shri in 2010. An alumnus of MIT Sloan School of Management, Mr. Joshi is also the co-founder of Professional Assistance for Development Action (PRADAN), where he served in various formal capacities, as its Executive Director for two five-year terms, as the director of its human resource development and as its director of finance.

Prof. Jeemol UnniDirector and Member-SecretaryPProf. Jeemol Unni is the director of the Institute of Rural Management Anand (IRMA). She earlier held the Reserve Bank of India (RBI) chair at IRMA. She holds a Ph. D in economics from Gujarat University, and M Phil. from Jawaharlal Nehru University. She held visiting fellow positions at the Economic Growth Centre, Yale University; Institute of Social Studies,The Hague; and International Centre for Research on Women, Washington DC.

Dr. Amrita PatelDDr. Amrita Patel is the chairperson of National Dairy Development Board (NDDB), and the Foundation for Ecological Security (FES). She played an active part in bringing White Revolution in India, and received Padma Bhushan in 2002 in recognition of her commitment. Dr. Patel is also the chairperson of NDDB subsidiaries, IDMC limited and Indian Immunologicals limited, and she formerly served as a director of the Reserve Bank of India (RBI).

Shri Apoorva OzaShri.Shri. Apoora Oza is the Chief Executive of the Aga Khan Rural Support Programme (AKRSP, India). There, he leads a team of dedicated development workers to achieve the mission of AKRSPI through field facilitation in the three states of Gujarat, Madhya Pradesh and Bihar. An alumnus of the Institute of Rural Management Anand, he earlier held position of the Senior Programme Executive at AKRSP.

Shri Harnath JagawatShri. Harnath Jagawath is the Director of the NM Sadguru Water and Development Foundation. He has been working in the field of rural and tribal development for the past 40 years.

Prof. M S SriramProf. M S Sriram, an alumnus of IRMA, is a visiting faculty at the Centre for Public Policy at the Indian Institute of Management, Bangalore and a visiting professor at the Indian Institute of Management, Udaipur. He is also an independent director at the NABARD Financial Services (NABFINS) Limited, and a member in the advisory council on financial inclusion and payment systems, UIDAI.

Prof. M V Durga PrasadProf. M V Durga Prasad is a professor at the Institute of Rural Management Anand. He holds a Ph. D in operations research from the Indian Institute of Technology, Delhi. He did M Sc. in mathematics from the Indian Institute of technology, Kharagpur with specialization in operations research and computer science.

Prof. Madhura SwaminathanMadhuraMadhura Swaminathan is professor and in-charge of the social sciences division at the Indian Statistical Institute, Kolkata. She has a doctorate in economics from the University of Oxford and is also the chairperson of the M S Swaminathan Research Foundation. She has been elected to serve on the Committee of Development Policy of the Economic and Social Council of the United Nations for the period 2015-2013.

Dr. Mihir ShahDDr. Mihir Shah is a member of the Planning Commission of India. He is a renowed economist, social worker, and policy maker. He is the co-founder of NGO Samaj Pragati Sahayog. He has received national and international recognition for his academic research and policy advocacy, including the Social Entrepreneur of the Year Award from the American India Foundation and the Doreen Mashler Award of ICRISAT.

BOARD OF GOVERNORS

Shri P SainathShri. P Sainath is a journalist and the rural affairs editor of The Hindu. He is the 2007 recipient of the Ramon Magsaysay Award in the category of Journalism, Literature and Creative Communication Arts. He has authored the highly acclaimed bestseller, ‘Everybody Loves a Good Drought’, and writes regularly on social problems, rural affairs, poverty and the aftermaths of globalization in India.

Prof. Pramod Kumar SinghPProf. Pramod Kumar Singh is a professor at the Institute of Rural Management Anand and holds M Sc., M Phil. and Ph. D degrees in environmental science from Jawaharlal Nehru University (JNU), New Delhi. Prof. Singh has over 14 years of teaching and research experiences in the areas of governance and management of natural resources, climate change adaptation, livelihoods, environment and development planning, and geo-informatics for development.

Smt. Priyanka SinghSmt. Priyanka Singh, an alumnus, is the Chief Executive Officer of Seva Mandir which works mainly in the field of natural resource development and sustainability, village development, women’s empowerment, education and child welfare. She holds a postgraduate diploma in rural management and was previously the head of both the education and health programs at Seva Mandir.

Shri R S SodhiAn alumnus of the first batch of IRMA, Shri. Sodhi is the Managing Director of Gujarat Cooperative Milk Marketing Federation (GCMMF). He is also the recipient of the 2011 Economic Times (ET) Corporate Citizen award.

Prof. Surinder S JodhkaProf. Surinder S Jodhka is a Professor of sociology in the Centre for the Study of Social Systems in Jawaharlal Nehru University. He is also the advisor of the Indian Council of Social Science Research (ICSSR), the Director of the Indian Institute of Dalit Studies and a member of the Assessment and Monitoring Authority of the Planning Commission of India.

Shri S M VijayanandShri. S M Vijayanand is the Additional Secretary of the Union Ministry of Rural Development. He is also the Director of the Institute of Management in Government under the Government of Kerala.

Shri T NandakumarShri. T Nandakumar is a member of the National Disaster Management Authority. He served as the Secretary to the Government of India in the Department of Agriculture and Co-operation from 2008 to 2010 and prior to that he was appointed as the Food Secretary in the Government of India.

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Dr. V ThiruppugazhDr. V Thiruppugazh is the commissioner and Secretary of the Gujarat State Rural Development Department. He is also in the Board of Directors of the NRI Division of Gujarat government’s General Administration Department.

Shri Deep C Joshi

THE CHAIRMAN

I am very happy to invite you to participate in the forthcoming campus placement process at IRMA. As many of you would know, IRMA was set up in 1979 by the iconic Verghese Kurien, the father of the White Revolution in India. IRMA pioneered the new discipline of Rural Management. In a bit over three decades, we have educated more than 2,000 fine professionals who have been working with distinction in diverse fields in India and abroad.StudentsStudents joining our two-year PGDRM are selected through a rigorous, nation-wide selection process that not only screens candidates for intellectual potential but also for aptitude and motivation to work with rural communities and at the rural-urban interface. Only about a hundred get selected from several thousand who apply. Our curriculum blends knowledge of rural society and economy with the principles and methods of modern management. IRMA’s unique pedagogy combines classroom instruction using specially prepared case material with extensive field work in villages and internship in rural producers’ organisations. During the two year post- graduategraduate course a student spends a significant duration on the field, understanding rural society, economy and the growing rural-urban linkages.Come, engage with some of the nation’s brightest … young women and men privileged with the knowledge, skills and aptitude needed to work across the rural-urban continuum …

Deep Joshi

Chairman, IRMAdeepjoshi97@gmail.com

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Prof. Jeemol Unni

IRMA has established itself as a premier school of rural management. Its pedagogical credentials have long been established in India and elsewhere. Keeping IRMA’s well-tested pedagogy in rural management, the course is delivered to encourage reflective learning, i.e., combining field exposure and class room sessions. IRMA’s curriculum includes some unique courses such as Collective Action and Cooperation, Managing Cooperatives and Understanding Organisations that are not taught in any management school in the country. IRMA realises that teaching and research are symbiotic. In order to address the new challenges in rural transformation, several new coucourses have been introduced keeping in mind the research done under the various centers of excellence at IRMA. Courses introduced at IRMA in the last few years on social entrepreneurship, rural innovations, publicpolicy, economic environment and policy and social policy will enable the graduates to engage in policy dialogues and debate.It is with great pleasure that I introduce the graduating batch of the Post Graduate Programme in Rural Management (PRM 2012-14). These young managers are trained professionals who will serve rural India with integrity and determination. I wish the graduating batch a successful and fruitful career ahead.

Jeemol Unni

Director, IRMAjeemol@irma.ac.in

THE DIRECTOR8

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CONTENTS10

(1921-2012)Dr. Verghese Kurien

Best known as the father of White Revolution, Dr Kurien was an astute rural manager and a recipient of numerous awards including the Magsaysay Award, the World Food Prize and Padma Vibhushan. He was responsible for setting up more than 30 institutions including NDDB, AMUL, GCMMF and IRMA.

DDr. Kurien’s vision was to develop an institute that would train managers who, apart from possessing required managerial skills, would have an additional advantage in terms of a grasp of the dynamics of rural India.. Hence, IRMA was set up in 1979 with a mandate to professionalise management of rural producers' organisations and create a body of knowledge in the field of rural management. Within a short span of time IRMA came to be recognised as a premier institute for education and research in rural management. It has carved a new discipline of rural management which is now being replicated by many other institutes.

BeginningBeginning with co-operatives, IRMA has reached out to the rural sector through development organisations engaged with various issues of rural life including natural resource management with particular emphasis on water and forests, rural health, local governance institutions, livelihoods and migration, deploying IT for rural areas, and so on. A variety of rural organisations - co-operatives, NGOs, government and business sectors - have approached IRMA for problem solving techniques and consultation as well as decision making purpose. IRMA's focus has been on strengthening management capacities in organisations that are controlled by users for their seservices instead of being capital-centred. This commitment is what defines IRMA and gives it a unique identity among management institutes.

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IRMA was established with the support of the Swiss Agency for Development (SDC), the Government of India, the Government of Gujarat, the erstwhile Indian Dairy Corporation and the National Dairy Development Board to provide management education, training, research and consultancy support to co-operatives and other organizations working for rural development in India.India. The core of IRMA’s operating philosophy has been to build and sustain a partnership between rural people and committed professional managers. The same is reflected through its mission statement and objectives.

“IRMA stands out as an institute with a mission. Its mission is to promote sustainable, ecologically-friendly, and equitable socio-economic development of rural people through professional management.”

IRMA strives to achieve this mission by

• Creating a new breed of professional rural managers with the appropriate ethos and values;

•• Helping rural organisations and institutions in professionalising their management;

• Empowering rural people through self-sustaining processes;

• Building new rural management knowledge and theories through action-oriented and problem-solving research and consultancy;

• Inuencing public policies.

MISSION

The founders of IRMA recognized that given the complex environment in which rural organizations work, there is a great need for professional management in these organizations. Thus, IRMA strives to contribute to the promotion of sustainable development and social justice in India’s rural society, through the following 5 principles:

a) Knowledge creation and thought leadership,b) Reaffirm the universal core values of a committed knowledge institution,c) Pursue the ethical imperatives of sustainability, d) Innovations in pedagogy, ande) Policy oriented research.

Over the past thirty years, the graduates of IRMA have gone on to become thought leaders in the field of public management, cooperatives, and politics. They have contributed significantly to policy debates and formulation of paradigms through which rural development as well as management can be thought through.

IRMA has been perseverant in ensuring that it is ahead of its times. Ever since its inception in 1979, it has been moulding and perfecting the managerial proficiencies of participants. This is reflected in the following courses and activities:

Post Graduate Programme in Rural Management (PRM) is meant for individuals who wish to take on challenging managerial responsibilities at institutions working for the rural sector. PRM is a rigorous two-year residential course. It is recognized as the equivalent of a master’s degree by the Association of Indian Universities (AIU) and is also approved by the All India Council for Technical Education (AICTE).

Fellow Programme in Rural Management (FPRM) is a doctoral-level programme launched in 2001 to cater to the country’s need for academicians trained in research, who are capable of enhancing knowledge and imparting skills in institutions and organizations serving the rural sector.

WHAT IS IRMA ALL ABOUT?14

Apart from these flagship courses, IRMA regularly undertakes the following activitiesPublicationsTheThe Institute has a publication programme managed by the Committee on Research Publications and Seminars (CORPAS) which facilitates the dissemination of the Institute's research work. The Institute's publication programme is a response to the need for charting a unique path in rural management, a discipline defined and developed by IRMA. It encompasses an array of aspects of the rural sector comprising working papers, research papers, workshop reports, cases in rural management, monographs, and occasional publications.

International Journal of Rural Management (IJRM)IJRMIJRM intends to serve as the platform for academicians as well as practitioners to share their rich academic work and learning experience gained in the field of rural management. Its objective is to encourage the development of an international community of researchers/academicians to interact regularly with one another for the free flow of ideas and knowledge on rural management and to develop a corpus of knowledge in the field of rural management.

Rajan Memorial LectureTT. S. Rajan Memorial Lecture is dedicated to the memory of Shri T. S. Rajan, an alumnus of the Institute, who met with a fatal accident on 19th January, 1990. The memorial lecture is an attempt at getting renowned development practitioners in the rural sector to address the participants and interact with them. Recently, the Rajan Memorial Lecture of 2013 was delivered by Ms Reema Nanavaty, Director, Economic and Rural Development Division, SEWA, who spoke at length on "Organising Rural Informal Sector Workers: SEWA's Experience".

Thursday Afternoon Seminar Series (TASS)TTASS, the seminar series of the Institute, provides a forum for exchange of ideas to the faculty, visiting fellows and participants. Usually held every Thursday, the seminars facilitate the sharing of ideas, research findings, and discussions of contemporary issues in rural management and development of rural sector. TASS is a major component of IRMA's strategy for information dissemination.

Grameen Gyan KoshFoundedFounded with the objective of building a unique, useful, and comprehensive knowledge warehouse for rural development, Grameen Gyan Kosh (GGK) is a web based knowledge repository on rural India. It provides a wide and updated account of issues related to rural development. It portrays dynamics of rural society, polity and economy through relevant resources. It instigates brain-storming on contemporary issues on rural India. It strives to provide a space for discussion among, policy makers, practitioners, activists, students, academicians and other interested participants with the goal of building a well-informed and varied perspective on rural development.CentCentres of Excellence in ResearchIRMA secured a grant from the Union Budget of 2012 through the Ministry of Rural Development (MoRD), Government of India and has used this grant to expand its infrastructure to facilitate a larger intake of students in the Post graduate Programme in Rural Management (PRM). A part of the MoRD grant was used to set-up four Centres of Excellence in Research, which were inaugurated on April 11, 2013. These are: Centre for Sustainable Livelihoods Centre for Rural Infrastructure and Corporate Social Responsibility Centre for Social Entrepreneurship and Enterprises Centre for Public Policy and Governance

The four centres create anenabling climate forknowledge enhancementin tandem with theThinktank initiative andRBI Endowment Unit,RBI Endowment Unit,floated with the idea ofencouraging policy-oriented research.

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The course structure at IRMA divides the 23 month long PRM program into five classroom terms and three fieldwork/ non classroom terms. The courses in each of these five terms are structured and placed with the aim of building concepts of rural management in our foot soldiers, helping them apply these concepts in real time projects and ultimately excel in the same. In order to achieve this aim in the best possible manner, IRMA, through it’s illustrious faculty, follows an extremely distinct pedagogy with respect to each course that involves simulation games, case study discussions,discussions, project presentations, writing papers and guest lectures apart from using visual aids during regular class Experiential LearningThe most striking feature of the PRM course at IRMA is the emphasis that is laid down on experiential learning. IRMA believes this to be an integral part in shaping the participants' outlook. Therefore, as a part of the curriculum, participants spend almost a third of their time outside of campus learning and also applying what they have learnt. By the time a participant graduates with a PRM diploma, he or she has lived and worked in rural areas for more than six months, thus becoming a valuable asset to any organization wanting to cater to the needs of rural development.

Case

The course structure at IRMA divides the 23 month long PRM program into five classroom terms and three fieldwork/ non classroom terms. The courses in each of these five terms are structured and placed with the aim of building concepts of rural management in our foot soldiers, helping them apply these concepts in real time projects and ultimately excel in the same. In order to achieve this aim in the best possible manner, IRMA, through it’s illustrious faculty, follows an extremely distinct pedagogy with respect to each course that involves simulation games, case study discussions,discussions, project presentations, writing papers and guest lectures apart from using visual aids during regular class

Case StudiesDrawing upon their experience in research and consultancy IRMA faculty members prepare and publish case studies in the field of rural management and other functional areas of management. These case studies along with those drawn from other leading national and international B-schools are used for bringing in contextual analyses and insights into issues being discussed in the classes by simulating a business environment in the classroom.

TEACHING PRINCIPLES AND ELEMENTS OF PEDAGOGY

Projects and PresentationsPProjects and presentations form an integral part of the stimulating curriculum at IRMA, giving participants the opportunity to showcase their knowledge, creativity, and dynamism. Working in different groups with participants from diverse academic backgrounds widens the knowledge base of every participant and brings variety to their unique learning experience, besides honing their leadership and man-management skills. Projects combine innovation and learning, through projects such as writing policy briefs, creating business plans for co-operatives, creating marketingmarketing plans for specific innovative products, book reviews etc. being a part of the curriculum of some courses. Such innovative projects encourage participants to develop 'out-of-the-box' thinking and also gain a wide perspective on subject matter.

Simulation Games and Audio-Visual TechniquesIn order to help participants grasp management concepts and development constructs better numerous simulation games and audio-visual techniques are used. IRMA's library is a storehouse of some of the best films and documentaries in management and development.

An example of a management simulation game is 'Naranpur Express', which simulates rural economy and emphasizes the need for asset management and financial prudence. It is an award-winning game, having been recognized as one of the best management games by the All India Management Association (AIMA). The game is a wonderful way of inducting fresh graduates into the PRM programme. IRMA faculty members have been invited by other top management schools in the country to conduct this game.

HOW DOES IRMA PRODUCE MANAGERS?18

FACULTYDirector QualificationJeemol Unni Ph. D, Gujarat University, M Phil., Jawaharlal Nehru University, Delhi Faculty Qualification Anand Venkatesh Ph. D, Mumbai UniversityAsmita Vyas M Com., LLB, FCAAAtulan Guha Ph. D, Jawaharlal Nehru UniversityDebiprasad Mishra Fellow, IIM AhmedabadGirish Kumar Agarwal Ph. D, IIT MumbaiHari Krishnan Nagarajan Ph. D., University of Oklahoma, NormanHarekrishna Mishra Ph. D, Utkal UniversityHitesh V Bhatt B Tech., IIT,Delhi, MS (Ind. Mgt.), Georgia TechH S Shylendra Ph. D, ISEC, BangaloreIla Ila Patel Ph. D, StanfordIndranil De Ph. D., Jawaharlal Nehru UniversityKV Raju PGDRM, IRMAMadhavi Mehta Fellow, XLRI-AHRDMonark Bag Ph. D, Jadavpur UniversityM V Durga Prasad Ph. D, IIT, Delhi Mukul Kumar Ph. D, Delhi UniversityNivedita Nivedita Kothiyal Ph. D, Nirma UniversityParesh J Bhatt M Com., LLB [Hons.], FICWA, CMA [USA]Pratik Modi Fellow, IRMAPreeti Priya Ph. D, Sardar Patel UniversityP K Singh Ph. D, Jawaharlal Nehru UniversityRakesh Saxena Ph. D, IIT KanpurS N Biswas Ph. D, Allahabad UniversityShyam SinghShyam Singh Ph.D, ISEC, BangaloreS R Asokan Ph. D, Gujarat UniversityVanita Yadav Fellow, MDI GurgaonVisiting Faculty/Fellows QualificationTushaar Shah Fellow, IIM AhmedabadR S Sodhi MD, GCMMF, AnandM C Gupta CS, MBA, LLMTTara Nair Ph. D, Jawaharlal Nehru University

THE PRM CURRICULUM: A UNIQUE LEARNING EXPERIENCE

The one-of-a-kind IRMA curriculum combines classroom terms and field internships in a manner such that a participant, following this two-year sojourn, comes out a manager having gone through the trials, and possessing both knowledge and experience to offer. The classroom terms are aimed at providing a finely constructed balance between theory and practical knowledge, and the courses are drawn from the broad cohorts ofof Economics, Management and Rural Development. The internships, on the other hand offer an arena to learn by absorbing, engaging and applying.

These classroom terms and internships are structured in such a way so as to lead a participant through three distinct stages -Build, Apply & Excel- on their way to becoming a rural manager.

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A participant’s journey through IRMA’s unique curriculum begins almost as soon as they have unpacked their bags. In their very first week at IRMA, participants from each batch are sent to stay in different villages across Gujarat for a period of ten days. This forms their induction into the course. The objective is to throw participants into the deep end. This is especially useful in shattering the romanticised notions of idyllic village life that participants from urban areas might have, exposing them to ground realities and helping them in gaining a practical perspective before they head back to classrooms and learn about rural life from an academic perspective.

AsAs soon as they return, their academic endeavors begin with the 1st classroom term, which comprises of fundamental courses across the fields of Management, Behavior, Economics, Finance, Rural Society and Research. They are introduced to the essential and predominant concepts that they would need for their journey forward and thus the foundation is laid for the participants to acquire the building blocks upon which the remainder of their education would be based. It is also instrumental in unlearning preset notions with which several participants arrive.

BUILD

Following the 1st classroom term, participants of each batch embark upon a special journey to some of the most backward and remote regions of the country. The Fieldwork Segment (FWS) is a mandatory and evaluated term that lasts for seven weeks. Participants stay in villages for the entire duration of this segment to obtain exposure to rural reali-ties and concerns.

Just prior to the main fieldwork, the participants are provided an orientation for practicing different Rural Research methods during a dedicated ‘Fieldwork Preparation Week.’ The participants organize into groups and conduct Participatory Rural Appraisal (PRA) exercises.

For the main fieldwork, participants are placed in the care of a host grass-root civil society , NGO or government organisation, undertaking an intervention in the village. The fieldwork segment consists of three segments: 1. Exploratory study of the village: The village report that is required to be submitted upon the participants' return to IRMA entails a complete socio-economic understanding of the village, placed in the political and cultural setting of the village life.

2. Theme paper : Additionally, participants are also required to conduct research on a theme of their choice, which is typically a problem or opportunity prevalent in the village. Participants are guided by faculty members in the research process.

3. The Rural Action Component (RAC) prescribed by the host organisation enables participants to get hands-on experience of working in villages. The organization may give a problem statement requiring managerial perspective, impact assessment of the implemented policies etc.

This segment immediately draws upon their key learning in the preceding term, and bridges the dichotomy between practice and theories learnt in the classroom lectures.ApaApart from observing and applying principles acquired from courses like Rural Society and Polity, Rural Research Methods and Rural Livelihood Systems, the participants also use Quantitative Methods for data analysis and utilize Micro-Economic models in better understanding the Rural Economy. At the end of this term, students are expected to have internalized the realities of Rural Management to add pragmatism and insight to their future learning.

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When participants return from the field work segment, one week is dedicated for them to share their experiences and present their observations and findings to their peers and faculty, in the form of reports and presentations.TheThe second and third classroom terms place emphasis on gaining wider knowledge, while also applying it to managerial and organizational scenarios. Implementation-oriented courses from the fields of Operations Management, Organizational Behavior and Human ResouResources, Financial Management and Marketing Management aim to acquaint participants with the Management milieu, and place participants at the centre of decision-making scenarios, thus marking their evolution from observers to analyzers.

APPLY

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At this stage, participants are also introduced to two unique courses – ‘Collective Action and Co-operation’ and ‘Natural Resource Management’. The former is a one-of-its-kind course that draws from diverse literature and documented practical experiences to teach the fundamentals of collective action, the conditions that necessitate cooperation, and tools and techniques for inducing collective behavior. The latter is a course from the field of environmental management and it discusses the key issues of climate change and loss of resources.

These two terms are capped off with the Development Internship Segment (DIS). This segment is spread over six weeks and allows participants the opportunity of understanding the structure and dynamics of a development organization while at the same time influencing its working. Participants are allocated projects from an extremely diverse range of work-areas. The host organization provides the participants with their deliverables, and they are required to analyze the organization and its external and internal dynamics while at the same time working on the project deliverables. This segment gives room for students to use their analytical, inter-personal and executive skills. TheThe responsibility of the project places students at the heart of development efforts and its application-oriented approach is essential in building perspective.

Upholding the tradition of IRMA the DIS for PRM 2012-14 was diverse and rich in terms of categories of organizations, geographical locations, project profiles and sectors.

The fourth and fifth terms are the final classroom terms in IRMA’s academic calendar and reflect a focus on building specializations. This allows students to reflect on their studies of the previous terms in building higher order management skills, understanding public policy and its intricacies and gain comprehensive understanding of the key issues of Rural Management. Emphasis is laid on developing foresight and inculcating the skills of planning and modeling. The function of these terms is integrative, factoring in multiple dimensions and delivering on final products. This function manifests in courses like Strategic Management, Project Management and Managing Collectives.Collectives. The electives offered in these terms are market and policy oriented, with courses from the fields of Agribusiness, ICT for Development, Economic and Trade Policy, Taxation, Mi-crofinance, Product development and marketing and Innovation and Entrepreneurship.

EXCEL

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An illustrious example of IRMA’s unique pedagogy is the Sales and Distribution Management course, which is conducted by industry professionals from GCMMF (Amul), and a major portion of this course involves students getting a hands on experience of a sales and distribution environment by travelling with milk vans in the wee hours of the night and meeting with retailers. Similarly, in the course on Agri-business Management, students engage with APMC mandis for their projects, and also engage in simu-lations to understand commodity trading.

This approach is exemplified by the third and final internship segment- the Management Traineeship Segment (MTS). It is a six-week module where participants spend this duration working in various business environments. The specific objectives of this segment are to provide the participants with opportunities to study and demonstrate the role of a professional rural manager in an organization while developing appropriate attitudes, values and skills and for testing the applicability of management concepts and techniques. In a nutshell, MTS acts as a prelude to what participants would encounter in their career as rural managers.

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Economic Analysis for Rural Management (EARM)Financial Accounting (FAC)Individual and Group Behaviour (IGB)Quantitative Analysis for Rural ManagementRural Society and PolityManagerial Analysis and CommunicationRuRural Livelihood SystemsRural Research Methods

TERM I: 25th Jun-8th Sep

Collective Action and Co-operation (CAC)Financial Management (FM)Macro Economic Perspective (MEP)Marketing Management (MM)Production and Operation Management (POM)Understanding Organisation (UO)GGender and Development (GAD)Operations Research (OR)

TERM II: 3rd Dec-2nd Mar

Financial and Commodity DerivativesManaging Not-for-Profit OrganizationPublic Systems ManagementRural FinanceRural MarketingSocial EntrepreneurshipVValues and Ethics in Management

TERM V: 30th Dec-29th Mar

Critical Perspective on OrganizationsDevelopment and Rural CommunicationsManagement Planning and ControlRural InnovationsE-Business for Rural EnterprisesMicro-FinanceBrand ManagementBrand ManagementCost Benefit AnalysisConsumer BehaviourGovernance and DevelopmentEntrepreneurshipQuality ManagementSocial Marketing

TERM V: Optional Courses

Field Work Segment: 1st Oct-24th Nov

Placements: 27th Jan-1st FebConvocation

AN IRMA ODYSSEY PRM 33

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Costing and Control System (CCS)Development Theory and Practices (DTP)Human Resources Management (HRM)Management Information System (MIS)Marketing Research and Analytics (MRA)Natural Resource Management(NRM)LLegal Environment-I Legal Environment -II

TERM III: 4th Mar-1st Jun

Managing Collectives (MC)Project Management (PM)Rural Development and Interventions (RDI)Strategic Management (SM)

TERM IV: 12th Aug-2nd Nov

Sales and Distribution Management Economic Environment and PolicyService Operations Management International Trade: Theory and PolicyUnderstanding Negotiations Management of ChangeTaxation ICT for DevelopmentAgribusiness Corporate Social ResponsibilityProduct Policy in MarketingSupply Chain ManagementSupply Chain Management

TERM IV: Optional Courses

Development Internship Segment: 17th Jun-3rd Aug

Management Traineeship Segment: 3rd Nov-24th Dec

INFRASTRUCTURE

IRMA provides state-of-the-art facilities coupled with a serene atmosphere that fosters creativity and is conducive to learning. The campus is spread over lush landscape of sixty-acres, equipped with a library, lecture halls, seminar rooms, an auditorium, an executive training and development centre, mess, participants’ hostels, faculty and staff housing and other support facilities.

The AuditoriumIRMAIRMA has a centrally air-conditioned 400-seat auditorium with a state-of-the-art audio-visual projection system that is regularly used by the participant community and the Institute for holding a variety of activities.

The gray tower that stands tall in the heart of the campus symbolises hope, joy, inspiration, motivation and world peace. This 72 foot structure is shaped like an inverted shehnai to represent celebrations of important events and achievements, giving it an Indian touch.

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HOW IS LIFE AT IRMA?

Ravi J Matthai LibraryTheThe IRMA library named after Ravi J. Matthai, the then Director of IIM-Ahmedabad who helped found IRMA, is housed in a spacious three-storied building. It prides itself in being the country's most comprehensive and resourceful library in the area of rural management. IRMA participants have access to various online databases like indiastat.com, economic and political weekly, EBSCO and CMIE database of over 9,300 journals in subject areas such as management, finance, marketing, organizational science and strategy, informational technology, e-governance, sociology, environment, and gender. Prowess and Indiastat.com provide financial and socio-economic databasesdatabases respectively in the library’s electronic collection which, at present, includes 45,600 books and MTS, DIS, and Fieldwork reports and FPRM theses prepared by participants. A huge collection of video films and microforms is also available. The library subscribes to over 315 print journals/periodicals.

The Lecture HallsThe lecture halls are well-furnished and air-conditioned, complete with projectors, microphones and other state-of-the-art audio-visual equipments that aid learning. Each classroom can accommodate up to sixty students.

AccommodationThe PRM is a fully residential programme. Every participant is provided with a fully furnished single occupancy hostel room with internet connectivity. There is a fully furnished common reading room in each hostel block. The hostel has a mess facility managed by an elected participants’ body.

Sports Activity ComplexA wide range of facilities for pursuing recreational and extra-curricular activities are provided through the Sports Activity Complex. The Complex has infrastructure facilities for sports such as badminton and table-tennis, along with a well-equipped gymnasium. The campus also has facilities for outdoor sports like basketball, volleyball, football, and cricket.

EExecutive Training and Development Centre (ETDC)This facility is exclusively intended for the Institute’s Management Development Programmes (MDPs) and workshops. It is well-equipped with several air-conditioned guest rooms, a dining hall, conference halls and an exclusive computer laboratory which is networked with the Institute’s main computer centre.

IT InfrastructureIRMAIRMA's comprehensive and state-of-the-art computer centre caters to its community through an intranet service, which provides online services for the effective administration of academic functions. IRMA has uninterrupted internet services and provides mail, file and print services on campus. A virtual office has been set up on campus to enable students, faculty, research scholars and staff to share browser-supported notice boards and facilitate exchange of information. Wi-Fi facilities are available in the library, hostel blocks and the Executive Training Centre. There are two well equipped laboratories for participants as well as those of various other sponsored prprogrammes. In addition, the IRMA alumni network is linked to the IRMA website to facilitate better networking among IRMA participants and alumni. IRMA has also created a virtual network, on AlmaConnect- a platform to facilitate such interaction. Efforts are also being made to create an online forum for IRMA alumni, member organizations, participants and faculty members.

PARTICIPANTS’ INITIATIVESThe IRMA Cycling Club TheThe Cycling Club is an initiative of the 33rd batch to promote the use of cycles for short distances. The club operates on an entrepreneurial model, where cycles are rented by the hour at a much lower price than that charged by auto-rickshaws for short distances. The club has been successful on its way to sustainability, by recovering the cost of the cycles and financing the routine expenses like repairs and maintenance.

JigyasaEinsteinEinstein is known to have said: "I have no special talent, I am only passionately curious". It was with this specific intention of imbuing IRMA with the ethos of curiosity and passion that PRM 31 initiated Jigyasa. An informal association of quizzers, Jigyasa features regular quiz sessions on varied topics for IRMA participants. Jigyasa members also participate in inter- college quiz competitions and have won several laurels. In the last year, Jigyasa members bagged the first prize in quiz events organized at IIM-at IIM-A, Nirma University and SIBM Pune.

IRMA Organic Community FarmThe IRMA Community Organic Farm, started in July 2012, was a modest pilot to begin with. The project began with the participants of PRM 33 getting their hands dirty to construct a NADEP compost structure. Kitchen waste from the mess and grass clippings were composted to create farmyard manure as substitute for chemical fertilizers. A plot within the campus was ploughed and seeds sowed. Forty students got together to water and weed the land in turns. Pesticides used were also ororganic – made with cow urine, with neem, garlic, tobacco and butter milk. In the last six months- the farm has harvested organic okra, cow pea, bottle gourd and snake gourd. The produce is sold to the students mess, and most often students take part in preparing special dishes with these ingredients.

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Ektanagar Initiative The Ektanagar Initiative was conceived as a development lab by the paThe Ektanagar Initiative was conceived as a development lab by the participants of the 26th batch of the PRM and the faculty of IRMA in April 2006. The basic objective of this initiative is to undertake social development work in the slums of Anand. Currently, development work is underway at Ektanagar, a slum cluster situated about 2.5 kms from the IRMA campus and consisting of about 400 households. The major activities over the last seven years of its operation have included efforts towards imparting education to children in Ektanagar with the ultimate intention of gradually mainstreaming them into public schools. Participants of PRM 2010-2012 hwere instrumentalinstrumental in substantially increasing the corpus of the Initiative and even procuring a computer to facilitate the children’s learning in a better way. The initiative is currently being managed by the 33rd PRM batch.

Terra FirmaTerra Firma, popularly known as "the participants' mouthpiece" is an annual in-house magazine that allows participants to exhibit their thoughts on various issues of concern. It is a platform for staging ideas and floating articles, papers, stories, poems, debates and other forms of expression. It is widely circulated among the participants, faculty members and alumni. It is also meant to serve as an imprint of every graduating batch of lRMA, preserving their ways of thinking.

IRMA Social Entrepreneurship Cell –ISECTheThe 33rd batch also prides itself in being the driving force behind the setting up of ISEC. The purpose of the social entrepreneurship cell is to provide a distinct framework at the institutional level to both nurture new ideas and give adequate support for their holistic development. It has been envisioned as the launching pad for innovative and comprehensively designed development interventions by its members. The cell also seeks to invite eminent social entrepreneurs for interactive sessions at IRMA in order to channelize the budding ideas and enthusiasm of the participants. The ISEC plans to expand into an incubation centre for viable business ideas, take up live pup live projects and also conduct workshops to promote entrepreneurship. Some of the activities of ISEC over the last year are:My Story SessionsThe My Story Session series invites noted personalities who have ventured into the field of entrepreneurship to share their journey with the participants. In the last year ISEC invited Rahul Barkataky, Balkrishna Renake,. Rohini Nilekani, and Lokesh Kumar to share their tryst with entrepreneurship. B-Plan CompetitionISEC along with Education Initiatives(EI), organized a business plan competition, where participants were required to present a sustainable model for distribution of EI education products. Education Initiatives invited the winners to work with them on the project.

IRMA provides participants a host of opportunities to give their creative best not only in the classrooms but also in a wide array of other activities. Whether it is writing on contemporary issues and challenges faced by the rural manager in Terra Firma(the students' magazine), positively contributing to the lives of the less privileged slum children, inviting noted personalities and organizing events within campus, or participating in various inter B-school competitions, the participants have a a strong connect with various aspects of life beyond the campus. Healthy competition within participants is encouraged through in-campus sports and cultural events.

MilaapMilaap is a two day alumni meet where participants from past batches get to relive their college days. More than a hundred alumni and their family members attended the last edition. The revelry at Milaap never ends with a plethora of exciting activities organised for alumni and their families, including a colourful cultural show by the first year participants.

EXTRA-CURRICULAR

Anand RunAnand Run is the annual mini-marathon organized by IRMA. The 13 km and 6.5 km long run see hundreds of participants – students, faculty, alumni and conscientious citizens of Anand running together for a special cause. The funds raised from this event are directed towards another student initiative – The Ektanagar Initiative, for the education of under privileged children.

SangharshTheThe week long sports war between the in-campus batches, include sports like badminton, football, cricket, table tennis, carrom, chess, shuttle race, throwball, volleyball, basketball, kho-kho and tug of war. The closing of the event features a student-faculty friendly match and the glum of defeat is carried no further than in the field.

JatraJJatra, the annual participants' festival at IRMA, is an occasion for participants to revel in the celebration of the journey called life. It is symbolic of the myriad colours that life offers and brings out the true spirit of togetherness. During the Jatra, all the nine hostel blocks compete for the prestigious Jatra trophy in the true spirit of sportsmanship. The festival is a marathon of inter-block competitions and lasts for three days during which the participants get ample opportunities to showcase their talents, wits, and creativity. The motto of Jatra reflects the values of Integrity (Nishtha), Creativity (Rachnatmakta) and Excellence (Utkrishtta), that every IRMAn cherishes.

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ALUMNIIRMA Alumni have always striven to uphold the values and standards of their alma mater, no matter at what stage of their career they are. This is evidenced by the positions that so many of IRMA Alumni have gone on to occupy. Across the spectrum, it is no surprise to find IRMA alumni holding top positions at both development organizations as well as corporate settings, never compromising on the values they havehave inherited from this institute. Several alumni have also gone on to start their own ventures, providing IRMA its distinct reputation in the field of social entrepreneurship.

The following is a list of some of our prominent alumni at senior positions. This is merely an indicative list, and only a representation of our vast alumni base which has reached the upper echelons of development and management, and is impacting society in a positive way everyday.

Government Development agencies/ MultilateralsPublic policyShankar Narayanan, Senior Specialist, The World BankG M Murlidhar, Advisor, National Rural Livelihood MissionSandeep Dixit, Member of Parliament, DelhiPV Ramachandaran, DepaPV Ramachandaran, Department of Economic Affairs, Ministry of FinanceSuresh Balakrishnan, Chief Technical Advisor, UNDPShirish Sinha, Senior Themaric Advisor, Swiss Agency for development & cooperationRagini Chaudhary, Advisor, DFID U.K.

Non Governmental OrganizationsApoorva Oza, CEO Aga Khan Rural Support ProgramSoumen Biswas, CEO, PRADANSangram Chaudhary, ED, National Dairy Development Board, IndiaAnnie George, BEDROCJJagdeesh Rao, ED, Foundation for Ecological Security(FES)Dinesh Reddy, MD, National Tree Growers' Cooperative Federation (India)Vartika Jaini, Executive Director, Collective for Integrated Livelihood InitiativesPriyanka Singh, CEO, Seva Mandir

Microfinance & BankingC.P. Mohan, MD, NABARD Financial ServicesPuneet Gupta, CEO, IFMR Rural FinanceAjay Desai, Senior President & Chief Inclusion Officer, Yes BankDebajeet Borah, Head – SME & Agribusiness, ICICI BankManoj Rawat, Head – Agribusiness, Ratnakar BankManoj Rawat, Head – Agribusiness, Ratnakar BankJose Kattor, General Manager, RBI

ICT for developmentSanjay Panigrahi, CEO, Srei Sahaj e-Village Ltd, Kolkata,India.V. Vivekanandan, Founder, SIFFSSatish Babu, Head InApp Solutions Anirban Mukherji, Program Manager, Qualcomm WirelessAnshul Sonak, DiAnshul Sonak, Director (Education Policy & Programs) Intel CorporationRahul Barkataky, Ashoka Fellow, Founder CFM (Community Friendly Movement)

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WHERE CAN YOU FIND IRMANS?

CSR & FoundationsNeelima Khetan, GM – CSR & Sustainability at Coca-Cola India Pvt. Ltd. (Founder – Seva Mandir)K. K. Upadhyay, Head – CSR, FICCI, IndiaJulie Marie George, Programme Director, Skillshare Interna tionalRavi Puranik, CERavi Puranik, CEO, Unilever FoundationMeenakshi Batra, CEO, Charities Aid Foundation, IndiaAyan Chatterjee, Operations Director, Deworm the World Ini tiative

Agribusiness/RetailS. Sivakumar, CEO - Agri Businesses, ITC Limited)Sanjeev Asthana, President- Reliance Retail-AgribusinessSaurabh Chadha, Pantaloon Retail (RPG Retail)Mr. Angshu Mallick, COO Adani Wilmar Ltd.RS Rekhi, CEO, Aadhaar Retail Ltd.Manoj Manoj Vashista, Vice President, Olam Europe Ltd.Shailesh Singh, Director(Risk Management & Commercial Sales), Cargill India Pvt. Ltd.Sanjay Sethi, CEO – Food & Beverages, Export Trading Group Inc.R S Sodhi, MD, GCMMF (Amul)Anil Maheshwari, CEO, UP Dairy Development

AcademiaGanesh Prabhu, Professor, IIM BangaloreM S Sriram, Professor, IIM Ahmedabad & IIM Banga loreNitya Rao, SEWA/FES/ASPBAE/University of East AngliaDebasis Pradhan, XLRI, Debasis Pradhan, XLRI, JamshedpurSmriti Das, ISEC, BangloreRajesh Aithal, IIM LucknowVaibhav Bhamoriya, IIM AhmedabadK. Sivakumar, Marketing Chair, Lehigh UniversityMangla Subramaniam, Professor, Purdue UniversitySatish Joshi, Professor, Michigan State UniversitySundar Bharadwaj, Coca Cola Chair PSundar Bharadwaj, Coca Cola Chair Professor, Uni versity of GeorgiaR.C. Natarajan, Director, TAPMI – ManipalK.V. Raju, Professor, IRMA

Journalism/Advertising/Market ResearchNarisetti Raju, editor, The Mint (WSJ and HT JV), ex-editor, Wall Street Journal, EuropeAnmol Sherpa, Director, The Nielson CompanySachin Chaudhari, Director, IPSOS MarketQuestAndy Mukherjee, Columnist, Thomson ReutersAshish Jha, Associate DiAshish Jha, Associate Director, CRISIL

The first tryst that an IRMA participant has with the unique field of Rural Management is in the Fieldwork Segment(FWS) where a participant stays in a village for seven weeks, under the guidance of a prominent Development Organization having strong local presence. Apart from exploratory studies and theme researesearch, the participant also contributes to the organization through a rural action component.

Following is the list of organizations that hosted participants in 2012.

FIELDWORK ORGANIZATIONSFeildwork organizations (Internship) State

Bihar Rural Livelihoods Promotion Society (BRLPS) BiharAgha Khan Rural Support Programme (India) Madhya PradeshURMUL Setu Sansthan RajasthanBAIF Development Research Foundation MaharashtraFoundation for Ecological Security (FES) KarnatakaSamaj Pragati SahSamaj Pragati Sahyog (SPS) Madhya PradeshProfessional Assistance for Development Action Odisha(PRADAN)Seva Mandir RajasthanHimalayan Jan Kalyan Avam Bal Vikas Samiti Uttarakhand(HIMJKAS)Central Himalayan Rural Action Group (CHIRAG) UttarakhandNM Sadguru NM Sadguru Water and Development Foundation Gujarat(NMSWDF) Dadhol Agriculture Service Cooperative Society Himachal PradeshLimited (DASCO)Rural Centre for Human Interests (RUCHI) Himachal PradeshURMUL Seemant Samiti RajasthanMaharashtra Institute of Technology Transfer for MaharashtraRural ARural Areas (MITTRA)Attappady Social Service Organization (ASSO) KeralaShri Bhuvneshwari Mahila Ashram Uttarakhand

STATE WISE DISTRIBUTION OF PROJECTS

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The organizations that participate in this internship are some of the most well-known NGOs working for Rural Development through grass-root initiatives, and have regularly received national and international acclaim for their work. While these organizations add value to our participants learning process through their able guidance and support, the participants contribute through the studies and the action component. Several students every year go on to work for these organizations after graduating.graduating.

DIS ORGANIZATIONS

The second internship - Development Internship Segment(DIS) - takes the participants forward on the path to becoming rural managers, providing them a professional milieu to hone their skills. Organizations invite participants for specific development projects, and participants work on these projects with set deliverables for a period of seven weeks. These projects come from a wide variety of sectors including agriculture, dairy, livestock, MIS, Waste Management, ICT, MSME, Energy and Environment, Finance and Social Impact Assessment, among several others.

Sector WiseDistribution

Livelihood

Energy &Environment

AgricultureFinance &Health

ICT

Policy

Education

DairyWater Management

STATE WISE DISTRIBUTION OF PROJECTS

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LivelihoodEnergy & Environment

Agriculture

Finance & HealthICT

PolicyEducation

Dairy

Water Management

DIS organizations (Internship)

Aakar InnovationsForest Department, Government of Gujarat Keggfarms Private LimitedKudumbashreeMahila Arthik Vikas Mahamandal, Mumbai National Skill DeNational Skill Development Corporation, GujaratProfessional Assistance for Development Action (PRADAN)Rajiv Education and Employment of Andhra Pradesh (REEMAP)Sahjeevan, GujaratAbdul Jameel Lateef Poverty Action Lab (J-PAL)BCRLIP ‘Forest Department - World Bank Association’, GujaratBihar Rural Livelihood Promotion Society (BRLPS)EExcellent Renewable Pvt. Ltd, GujaratGujarat Ecology Commission(GEC), GandhinagarNational Tree Growers Cooperative Federation (NTGCF)Self Reliant Initiatives through Joint Action ( SRIJAN) , RajasthanSimpa Energy, Mathura, Uttar PradeshThe Energy and Research Institute, TERI, DelhiAction for Social AdvancementAga Khan Rural SuppoAga Khan Rural Support Programme (India)Centre for Microfinance & Livelihood (CML), AssamNABARD Consultancy Services Pvt. Ltd.Siddhivinayak Agri Processing Pvt. LtdSir Ratan Tata TrustSmall Farmers' Agribusiness Consortium (SFAC), Ministry Of AgricultureThe TimThe Timbaktu Collective

Following is the list of organizations that hosted participants in 2013:

DIS organizations (Internship)

Water and Land Management Training and Research Institute (WALAMTARI)Ananya Finance for Inclusive Growth Pvt. Ltd.CARE IndiaConsortium for DEWATS Dissemination (CDD), Bangalore Education and Health (E&H) Foundation, Uttar PradeshEducation and Health (E&H) Foundation, Uttar PradeshIntegrated Child Development Services, BiharSampark, Bangalore Digital Empowerment Foundation (DEF) India, New DelhiInstitute of Rural Research and Development (IRRAD)M.S. Swaminathan Research Foundation, Chennai, Tamil NaduSahaj e-village LimitedShShree Kamdhenu Electronics Private Limited (SKEPL), GujaratFoundation for Ecological Security (FES), GujaratUnited Nations Children’s Fund (UNICEF), New Delhi & Madhya PradeshVrutti Livelihood Resource CentreGIZ - NABARDLokmitra, Uttar PradeshSathi, BangaloSathi, BangaloreTata Chemicals Society for Rural DevelopmentGujarat Cooperative Milk Marketing Federation Ltd. (GCMMF)National Cooperative Development Corporation (NCDC), DelhiNational Dairy Development Board (NDDB)NCDEX Spot Exchange limited, Mumbai Valsad District Cooperative Milk Producers’ Union Limited, GujaratInInternational Water Management Institute (IWMI)

During this internship, key emphasis is placed on placing participants in live and significant development projects, in order to provide experience with field-level development work, before the students move on to work in managerial positions. It is important for providing a holistic peperspective. The organizations have always provided positive and kind feedback for the interns and several of them return to IRMA regularly with internship and placement

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Sector WiseDistribution

The final internship in the IRMA PRM course is the Management Traineeship Segment(MTS), which takes participants through the litmus test by placing them in managerial positions in some of the kind of organizations that they will eventually be working in. As before, the projects that come through are from a wide variety of sectors, and organizations include Consultancy firms, Government Agencies, various Foundations set up for Social Advancement, and severalseveral others. The projects typically involve higher order analysis and broad-range activities like developing business plans, social impact assessments, studying and developing supply chains, social research, policy evaluations, etc.

Livelihood

Energy &Environment

Agriculture

CSR

Finance

ICT and E-governance

Research &ConsultancyPolicy

EducationDairy

Water Management

MTS ORGANIZATIONS

STATE WISE DISTRIBUTION OF PROJECTS

44

MTS organizations (Internship) Coconut Board of IndiaIFTRA India Foods Pvt. LtdIndian Grameen Services (IGS), KolkataKancor Ingredients Limited, KochiMAPRONCDEX Spot Exchange Limited, New DelhiSiddhi Vinayak Agri PSiddhi Vinayak Agri Processing Pvt. Ltd., PuneSpices Board of India, CochinTechnoserve, MumbaiWatershed Support Services and Activities Network(WASSAN)YES Bank, Food and Agribusiness, MumbaiAditya Birla - CSRBanaskanthaBanaskantha Dist. Cooperative Milk Producer's Union Limited, PalanpurBihar State Milk Cooperative Federation Ltd., Patna (SUDHA Dairy)Gujarat Cooperative Milk Marketing Federation(GCMMF)ITC Limited - ABD, SecunderabadNational Dairy Development Board (NDDB), AnandAmerican India Foundation (AIF), New DelhiAmerican India Foundation (AIF), New DelhiSeva Mandir, UdaipurAga Khan Rural Support Program (India), AhmedabadBoond Engineering & Dev. (P) Ltd., UdaipurPromethean Spenta Technologies Pvt. Ltd, Navi MumbaiSIMPA Networks

Livelihood

Energy & Environment

CSRAgriculture

Finance

Research & Consultancy

ICT and E-governance

Policy

Education

Dairy

Water Management

MTS organizations (Internship) Atyati - Genepact, BangaloreIFMR Capital, ChennaiIFMR Rural Finance, ChennaiMicropensionMicroSaveNABFINSVistaar Financial SeVistaar Financial Services Ltd., BangaloreYes bank (Inclusion & Social Banking Division)Hindustan Unilever Foundation, GurgaonSM Sehgal Foundation (IRRAD), GurgaonCentre for Microfinance and Livelihood, Guwahati (CML), GuwahatiIL&FS Social Inclusion Group, MumbaiSamaj Pragati SahSamaj Pragati Sahyog, Bagli, MPCatalyst Management Services, BangaloreCollectives for Integrated Livelihood Initiatives(CInI), JamshedpurEvomo Research & Advancement Pvt. Ltd, AhmedabadIPSOSOmnivore PartnersPricewaterhouseCoopers(PWC), IndiaSir Ratan Sir Ratan Tata Trust (SRTT), MumbaiDilasa Janvikas Pratishthan, AurangabadFoundation for Ecological Security (FES), AnandGujarat Water Supply and Sewarage Board, GandhinagarPeople in Centre Consulting (PICC), AhmedabadWaterlife India Pvt. Ltd., Secunderabad

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Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), AnandMother Dairy | Fruit & Vegetable Ltd., NoidaNational Dairy Development Board (NDDB), AnandIFFCO Kisan Sanchar Ltd. (IKSL), New DelhiKolhapur Milk UnionIndian Dairy Machinery Corporation Ltd.(IDMC)Indian Immunologicals Indian Immunologicals Ltd. (IIL)Kamdhenu Electronics | Aakashganga

Bihar Government | Jeevika ProjectRajiv Education & Employment Mission of AP (REEMAP), Government of APSociety for Elimination of Rural Poverty (SERP), Govt. of APCommissionerate of Rural Development (CRD), Govt. of APTribal Welfare Department, Govt. of AP DSDSAG, Tribal Development Dept., Govt. of GujaratKudumbashree, Govt. of KeralaEmployment Generation and Marketing Mission (EGMM), Govt. of Andhra PradeshMaharashtra State Rural Livelihoods Mission (MSRLM), Govt. of MaharashtraCentre for Good Governance (CGG), Hyderabad, Govt. of Andhra Pradesh

PLACEMENTS

Placements at IRMA take place in the last term of the two year PRM course. They are an extension of IRMA's value system as they attract organizations whose work is consistent with IRMA's core mission. Participants are faced with a very diverse and exciting range of work opportunities, and the number of job offers are typically far in excess of the number of participants.

PlacementsPlacements for 2011-13 attracted more than 50 organizations, and a total of 200 job offers. All 97 participants who had opted for on-campus placements were placed, across 30 organizations. IRMA has maintained its reputation of providing meaningful job opportunities to its participants, all the while upholding its raison d'etre of serving the farmers of the nation.

Following is a list of some of our Past Recruiters:

Cooperatives and Associated Organisations

Government Rural Development Agencies

Flavourit Spices Trading Limited (FSTL), Spices Board India, CochinGujarat State Fertiliser Corporation Limited (GSFC), VadodaraHariyali Kisan Bazaar, Bio-Seed (DSCL), New DelhiITC | e-Choupal, HyderabadKancor IngKancor Ingredients Limited, CochinMETRO Cash & Carry | NEEV, BengaluruMitra Agri Retailing (Coromandel), HyderabadGodrej AgrovetArvind Mills FOSS (Denmark), IndiaPromethean Spenta Technologies Pvt. Ltd AgAgrocom Software Technologies Pvt LimitedITT CorporationTractors and Farm Equipments Ltd. (TAFE)John Deere | Crop SolutionsSchneider Electric | BIP-BOP

Charotar Arogya Mandal |Shree Krishna HospitalSankara Eye Care Institutions India

Reliance Foundation, Mission BIJ, MumbaiICICI Foundation TATA Steel CSR

AISECT, BhopalSrei - Sahaj e-Village Limited, KolkataDigital Green, New DelhiAtyati Technologies, Bengaluru

Aga Khan Rural Support Programme (I) AKRSP, AhmedabadFederation for Ecological Security(FES)The Timbaktu CollectiveRangsutra Craft

FINO Fintech FoundationTCS | Financial Inclusion ProjectIDBI Bank Ltd | Agri Business GroupIFMR | CapitalIFMR | Centre for Insurance and Risk Management (CIRM)IFMR | Rural Finance SeIFMR | Rural Finance Services Pvt. LimitedNABARD Financial Services Ltd (NABFINS)Rabo Bank InternationalYes Bank, Agri Rural and Social Banking (ARSB)Intellecap | Microfinance Development, HyderabadFinancial Inclusion Network & Operations Ltd. (FINO)ICICI | Rural Microbanking and Agribusiness GroupYYes Bank | Inclusive and Social BankingAxis Bank | Rural Retail BankingLarsen & Toubro Finance | Rural Asset Financing & MicrofinanceMagma Fincorp Ltd., Kolkata

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Non-Government Development Organisations

Finance

Agribusiness & Technology

Health

Corporate Social Responsibility

ICT for Development & E-GovernanceInternational Water Management Institute(IWMI)Ernst & Young | Govt Advisory GroupNABARD Consultancy Services (NABCONS)PricewaterhouseCoopers (PwC)

Social Research and Consultancy

The Job Announcement form is enclosed with this Brochure. The form can be filled and sent via e-mail or post. If you would like to visit the campus for a pre-placement talk, we would be happy to host you. The final placements are scheduled over a week, between 27th January and 1st February. The important dates are highlighted below:

HOW DO I GET INVOLVED?

IRMA is located in Anand, the milk capital of India. The campus is at a distance of approximately 80 km from the Ahmedabad airport and approximately 50 km from the Vadodara airport. Private and prepaid taxis can be hired from both airports to reach the campus. Anand town is well connected by rail. A large number of trains ply between Mumbai and Ahmedabad, which stop at Anand. The campus is at a distance of 4 km from the Anand railway station. Buses from Vadodara, Ahmedabad and Mumbai are also frequent. The National Highway 8 that connects Mumbai and Delhi is about 3 km from IRMA.

Activity Dates Pre Placement Talks and Pre-Interview Processes December 25, 2013 to January 20, 2014Last Date of Sending Job Announcement forms to IRMA January 05, 2014Intimation of Interview Dates to Organisations Latest by January 20, 2014Placement Week January 27, 2014 to February 1, 2014

HOW TO REACH IRMA?

STAY AND CONVEYANCE

Institute of RuralManagement

It would be our privilege to host your representative(s) and provide all the necessary assistance to make their stay at IRMA comfortable. We can also extend transport facility from Ahmedabad/Vadodara airport or Anand Railway Station as per your requirement.

HOW DO YOU GET INVOLVED?50

CONTACT DETAILSProf. Rakesh Saxena Alpesh MacwanPlacement Co-ordinator Placement OfficeInstitute of Rural Management, Anand Institute of Rural Management, AnandP.O. Box no. 60, Anand – 388001, Gujarat P.O. Box no. 60, Anand – 388001, GujaratPhone: (O) 02692 – 221623, 260181, 261502 Mobile: +91 9925 2922 39 Fax: 02692 – 260188, 261230 Phone: (O) 02692 - 221699, 260181, 26150Email: rakesh@iEmail: rakesh@irma.ac.in Fax: 02692 - 260188, 261230 Email: alpesh@irma.ac.in

Placement CellAditi Kumar +91-9638083365Abhinav Sharma+91-9726391602

Khantil Dilipkumar Dixit+91-9898781710Minu Sagar+91-9601408675

Sai Pramodh Avutapalli+91-9998435767Sankalp Tripathi+91-9998435951

Sunandan Madan+91-9601409658Swapnil Agarwal+91-9099067758

IRMA CAMPUS RECRUITMENT PROGRAMME (PRM 2012-2014)

PARTICIPATION FORM

1. Name of the Organizaion: ___________________________________________

__________________________________________________________________________

2. Postal Address: _______________________________________________________

__________________________________________________________________________

Pin Code: ________________

3. Details of other modes of communication:

Telephone: ____________________________Fax: ___________________________

Email: _________________________________________________________________

Email: _________________________________________________________________

4. Name of the Head of the Organization: ______________________________

Designation: __________________________________________________________

Telephone: Office (Direct): ____________________________________________

Mobile No. : _______________________Email: ____________________________

5. Other contact persons:

i. Name: ______________________________________________________________

Designation: ________________________________________________________

Telephone: Office (Direct):___________________________________________

Mobile No. :_________________________________________________________

Email: _______________________________________________________________

ii. Name: ______________________________________________________________

Designation: ________________________________________________________

Telephone: Office (Direct): __________________________________________

Mobile No.:_________________________________________________________

Email: _______________________________________________________________

PRE-PLACEMENT TALKS

Pre-placement talks provide both the recruiting organization and the participants

with an opportunity to interact with each other and clarify mutual expectations. We

would appreciate if the organization can send its representative(s) who can interact

with the participants.

Please

Please mention probable dates (between December 25, 2013 to January 20, 2014)

when representative(s) from your organization can come for the pre-placement talk:

___________________________________________________________________________

SELECTION PRO

CESS TO BE U

SED BY TH

E ORGANIZATIO

NPlease provide details of the selection process that you m

ay like to follow.

____________________________________________________________________________________________________________________________________________________

JOB AN

NOUNCEM

ENT FO

RMName of the O

rganization: _____________________________________________

S.No.Job Title(Name of

the post)

No. of

VacanciesScope of

ResponsibilitiesDivision/

Departm

entPay Scale/ BasicSalary offered(Rs./ M

onth) +Allow

ances &other cashbenefits (P.F.,GratuitGratuity, etc.)+ perks = TotalSalary P.M

.

SpecialRequirem

ents(Qualifications,Language,etc.)

Please mention

EsEssential orPreferable

Other term

sof

Employm

ent

SpecialRequirem

ents(Qualifications,Language,etc.)

Please mention

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Prof. Rakesh Saxena Alpesh MacwanPlacement Co-ordinator Placement OfficeInstitute of Rural Management, Anand Institute of Rural Management, AnandP.O. Box no. 60, Anand – 388001, Gujarat P.O. Box no. 60, Anand – 388001, GujaratPhone: (O) 02692 – 221622, 260181, 261502 Phone: (O) 02692 - 221699Fax: 02692 – 260188 Fax: 02692 - 260188Email: rakesh@irma.ac.in Email: alpesh@irma.ac.inEmail: rakesh@irma.ac.in Email: alpesh@irma.ac.in