8/20/2019 Irish Breeze

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MICA - “IRISH BREEZE” - PROGRAM

Lead Team Anna & ZinebTeam A Andres, Marvin & IsmailTeam B Shayna, Tom & Manish

Introduction: The lead team will outline the debate program with the twoteams.

Cometiti!e action" Team members are expected to give arguments supported by relevantndings, and provide explanation and strategy.!ater, opposing team members will have the opportunity to as"appropriate #uestions.

Team A # Action $%min&:$eggy should %ocus on increasing her mar"et share with her currentproducts the everyday commodity soaps'. 'EBATE(uestions ) *esponses ) +min'

Team B # Action $%min&: $eggy should diversi%y her sales by adding new products to her line.'EBATE(uestions ) *esponses ) +min'

( minute" )rea* to reare c+o"in, "tatement"

C+o"in, "tatement"  minutes per team'

Re.re"/ment" 0i++ )e roo"ed to t/e t0o team" and Ed $1min&

Oerationa+ action" Team members are expected to give arguments supported by relevantndings, and provide explanation and strategy.!ater, opposing team members will have the opportunity to as"appropriate #uestions.

Team B # Action $%min&: $eggy should start exporting her products to other countries.'EBATE(uestions ) *esponses ) +min'

Team A: $eggy should %ocus on the Irish mar"et in order to strengthen -Irishree/e0 brand image.'EBATE

(uestions ) *esponses ) +min'

8/20/2019 Irish Breeze

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( minute" )rea* to reare c+o"in, "tatement"

C+o"in, "tatement"  minutes per team'